WSC101
The text within your site needs to inspire empathy and interest in those who read it. Unless it convinces the reader that they genuinely need the service or product you are offering, you are not going to convert them to a customer or loyal visitor.
Why not give your site the best chance possible of converting your site visitors to customers by learning how to write powerful and effective copy?
Our Web Site Copywriting course* will teach you how to write copy that describes your products and services appealingly and entices a reader to purchase or sign up. At the same time, you will learn how to integrate search keywords naturally within the copy to ensure your site is found easily in the search engine results for related search queries without disturbing the flow of text for the reader.
Your tutor for Web Site Copywriting 101 is well-known industry expert Karon Thackston.
* Please note that web site copywriting involves an excellent command of casual/conversational English as well as a knowledge of textbook English. Students who do not speak English as their native language may find this course challenging. If you have any questions about this, please contact us.
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Topics Studied During This Course:
Lesson 1 = THE Most Important (and most overlooked) Aspect of Copywriting
Lesson 2 = Discover What Copy Type Fits Your Target Audience Best
Lesson 3 = Guess What? Men and Women Are Different!
Lesson 4 = Writing to Please Everybody
Lesson 5 = Headlines – The Beginning and the End
Lesson 6 = Features vs. Benefits vs. End Results – Do You Really Know the Difference?
Lesson 7 = Making an Emotional Connection
Lesson 8 = The Power Points of Your Copy
Lesson 9 = A.I.D.A. and the Buying Process
Lesson 10 = Closing the Sale with Powerful Calls-to-Action
Lesson 11 = Search Engine Optimization – Copy Is Crucial
Lesson 12 = Advanced Techniques for Natural SEO Copywriting
Lesson 13 = Optimizing Video Content
Bonus Lesson = Final Thoughts
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Two Versions to Choose From:
1. Certification – This course is tutor-supervised with a tutor assigned to guide students through the lesson material and review their assignments. Students who want to receive industry-recognized SEC Certification for Web Site Copywriting must take the Certification version of the course under tutor-supervision and make a 70% overall pass.
2. Self-Study – Students who take the course via self-study do not receive tutor-supervision, do not submit assignments and do not qualify for SEC Certification.
To learn more about the differences between our Certification and Self-Study course versions, please see our FAQs.
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Course Format:
- Online
- Login to course area
Course Duration:
- Self paced (no set class times)
- 12 months access to course materials
Course Fees:
- Certification course = USD $295
- Self-Study course = USD $195
Course Content:
- 13 downloadable PDF lessons (151 pages in total!)
- 3 interactive online review quizzes
- 10 Assignments
- 1 interactive online exam
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What You Will Learn:
- How to describe your products and services in simple, easy-to-read language.
- How to integrate logical search keywords into your site copy in a natural way.
- How to use headings and bullet points to break up your site copy into different sections to make it easier to read.
- How to use language that appeals to a particular geographic market or audience demographic.
- How to use “trigger words” within your site copy to entice your reader to take action.
- How to use emotion and empathy to convince your reader they need your product or service.
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Who Should Take This Course:
- Marketing executives entrusted with the responsibility of promoting their company’s or clients’ web sites.
- Copywriters wanting to learn how to write for an online audience.
- Small business owners or webmasters wanting to learn how to market their own web sites.
- Copywriters wanting to learn how to write in a way that attracts search engines AND appeals to readers.
- Persons wanting to achieve a higher return on investment from their search engine marketing campaigns.
Note: If you are an author and would like to learn how to syndicate your content and gain more incoming links to your site, you should consider taking our Article Marketing & Distribution course.
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Students Will Receive:
- 12 months access to our online classroom area
- Downloadable Adobe PDF lessons to keep.
- 12 months worth of lesson updates.
- Permanent access to our Search Engine Wiki, containing extensive search engine marketing resources.
- 12 months access to our exclusive industry discounts area.
- 12 months access to our online quizzes and final exam.
- Permanent membership in our Search Engine College Facebook Group.
- Permanent access to our Search Engine Marketing Jobs Forum listing employment opportunities in the search industry.
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Certification Graduates Will Receive:
- Search Engine College Seal of Certification in your chosen subject.
- Search Engine College Certificate of Training (hard copy certificates) for display on your wall or in your resume.
- A personalized Certification Status page.
- Permanent membership in our exclusive Search Engine College Facebook Alumni Group.
- A discount coupon towards future courses.
Not ready to enroll yet? Tell Us Why.
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Order Here Risk Free
Our Satisfaction Guarantee: If you are not 100% impressed and satisfied with any of our online certification courses, simply contact us within 7 days of purchase and WE WILL REFUND YOUR MONEY, no questions asked!
What have you got to lose? Enroll right NOW via Secure Credit Card / eCheck / PayPal by ticking the check box and clicking on the BUY NOW button below:
Yes, I want to enroll in the course/s of my choice now. I understand I am entitled to a guaranteed 100% refund if I am not completely delighted with my course/s.~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Web Site Copywriting Course (Certification)
NOW $295
2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for goods and services provided by Search Engine College.
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Web Site Copywriting Course (Self-Study)
NOW $195
2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for goods and services provided by Search Engine College.
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Satisfaction guaranteed or your money back.
Sales Support:
Purchasing multiple courses? Then use our 2Checkout Shopping Cart.
Need sales support? Contact us with your questions.
Please note – When paying for courses via credit card, your statement may show payee as one of the following: “Search Engine College”, “2CO.COM* SE College” or “Web Rank”.
*2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for goods and services provided by Search Engine College.