Web Site Copywriting Course

web-copywriting

The text within your site needs to inspire empathy and interest in those who read it. Unless it convinces the reader that they genuinely need the service or product you are offering, you are not going to convert them to a customer or loyal visitor.

Why not give your site the best chance possible of converting your site visitors to customers by learning how to write powerful and effective copy?

Our Web Site Copywriting course* will teach you how to write copy that describes your products and services appealingly and entices a reader to purchase or sign up. At the same time, you will learn how to integrate search keywords naturally within the copy to ensure your site is found easily in the search engine results for related search queries without disturbing the flow of text for the reader.

Your tutor for Web Site Copywriting 101 is well-known industry expert Karon Thackston.

* Please note that web site copywriting involves an excellent command of casual/conversational English as well as a knowledge of textbook English. Students who do not speak English as their native language may find this course challenging. If you have any questions about this, please contact us.

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Topics Studied During This Course:

Web Site Copywriting Course

Lesson 1 = THE Most Important (and most overlooked) Aspect of Copywriting

Lesson 2 = Discover What Copy Type Fits Your Target Audience Best

Lesson 3
= Guess What? Men and Women Are Different!

Lesson 4 = Writing to Please Everybody

Lesson 5 = Headlines - The Beginning and the End

Lesson 6 = Features vs. Benefits vs. End Results - Do You Really Know the Difference?

Lesson 7 = Making an Emotional Connection

Lesson 8 = The Power Points of Your Copy

Lesson 9 = A.I.D.A. and the Buying Process

Lesson 10 = Closing the Sale with Powerful Calls-to-Action

Lesson 11 = Search Engine Optimization - Copy Is Crucial

Lesson 12 = Advanced Techniques for Natural SEO Copywriting

Lesson 13 = Optimizing Video Content

Bonus Lesson = Final Thoughts

More Lesson Detail

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Course Fee:

  • There is no separate fee to take this course. Your monthly member subscription of USD $99 provides you with access to ALL Search Engine College courses, including this one.

Course Format:

  • Online
  • Login to course area

Course Duration:

  • Self paced (no set class times)
  • Continual access to course materials via monthly subscription

Course Content:

  • 13 lessons
  • 3 interactive online review quizzes
  • 3 Assignments
  • 1 interactive online exam

Your Tutor:

Karon Thackston

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What You Will Learn:

  • How to describe your products and services in simple, easy-to-read language.
  • How to integrate logical search keywords into your site copy in a natural way.
  • How to use headings and bullet points to break up your site copy into different sections to make it easier to read.
  • How to use language that appeals to a particular geographic market or audience demographic.
  • How to use "trigger words" within your site copy to entice your reader to take action.
  • How to use emotion and empathy to convince your reader they need your product or service.

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Who Should Take This Course:

  • Marketing executives entrusted with the responsibility of promoting their company's or clients' web sites.
  • Copywriters wanting to learn how to write for an online audience.
  • Small business owners or webmasters wanting to learn how to market their own web sites.
  • Copywriters wanting to learn how to write in a way that attracts search engines AND appeals to readers.
  • Persons wanting to achieve a higher return on investment from their search engine marketing campaigns.

Note: If you are an author and would like to learn how to syndicate your content and gain more incoming links to your site, you should consider taking our Article Marketing & Distribution course.

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Optional Certification :

If you prefer to study under tutor-supervision and/or would like to receive Certification in this unit, we recommend you take up our Certification option below for a flat fee of USD 295.

As a certification student, you will have a tutor assigned to guide you through the lesson material, grade your assignments and provide personalized feedback. If you make a 70 percent overall pass for your combined assessment items, you will also receive industry-recognized SEC Certification in your unit of study.

To learn more about the differences between our standard Subscription and our Certification upgrade option, please see our Benefits Comparison Table.

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Not ready to subscribe yet? Tell Us Why.

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Optional Certification Upgrade (Once Off Purchase)

If you would like to upgrade to SEC Certification for this course and/or other courses, please add the number of units below and click Buy Now. We will confirm with you via email the unit/s that you would like to upgrade to Certification.

USD 295 (flat fee)

MastercardVISA


via Secure Shopping Cart

*Swipe HQ is an authorized payment processor for goods and services provided by Search Engine College.

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Paying By AMEX, Diners Club, Discover Card, JCB or PayPal?

USD 295 (flat fee)

AMEXAMEXAMEXAMEXPay Pal




Quantity

Once you enter your billing information, you will be given the option to pay via PayPal in the *Choose Payment Method* step.

* 2CheckOut.com Inc. (Ohio, USA) is a payment facilitator for goods and services provided by Search Engine College.

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