WEB SITE COPYWRITING COURSE - WSC101
The text within your site needs to inspire empathy and interest in those who read it. Unless it convinces the reader that they genuinely need the service or product you are offering, you are not going to convert them to a customer or loyal visitor.
Why not give your site the best chance possible of converting your site visitors to customers by learning how to write powerful and effective copy?
Our Web Site Copywriting course* will teach you how to write copy that describes your products and services appealingly and entices a reader to purchase or sign up. At the same time, you will learn how to integrate search keywords naturally within the copy to ensure your site is found easily in the search engine results for related search queries without disturbing the flow of text for the reader.
Your tutor for Web Site Copywriting 101 is well-known industry expert Karon Thackston.
* Please note that web site copywriting involves an excellent command
of casual/conversational English as well as a knowledge of textbook English.
Students who do not speak English as their native language may find this
course challenging. If you have any questions about this, please
contact us.
Topics Studied During This Course:
Lesson 1 = THE Most Important (and most overlooked) Aspect of Copywriting
Lesson 2 = Discover What Copy Type Fits Your Target Audience Best
Lesson 3 = Guess What? Men and Women Are Different!
Lesson 4 = Writing to Please Everybody
Lesson 5 = Headlines - The Beginning and the End
Lesson 6 = Features vs. Benefits - Do You Really Know the Difference?
Lesson 7 = Adding Emotions & Dreams and Tugging On Heartstrings
Lesson 8 = The Power Points of Your Copy
Lesson 9 = A.I.D.A. and the Buying Process
Lesson 10 = Search Engine Optimization - Copy Is Crucial
Bonus Lesson = Final Thoughts
Two Versions to Choose From:
- Certification - This course is tutor-supervised with a tutor assigned to guide students through the lesson material and review their assignments. Students who want to receive industry-recognized SEC Certification for Web Site Copywriting must take the Certification version of the course under tutor-supervision and make a 70% overall pass.
- Self-Study - Students who take the course via self-study do not receive tutor-supervision, do not submit assignments and do not qualify for SEC Certification.
To learn more about the differences between our Certification and Self-Study course versions, please see our FAQ #7.
Course Format:
- - Online
- - Login to course area
Course Duration:
- - Self paced (no set class times)
- - 12 months access to course materials
- - Certification course = USD 195
- - Self-Study course = USD 145
What You Will Learn:
- - How to describe your products and services in simple, easy-to-read language.
- - How to integrate logical search keywords into your site copy in a natural way.
- - How to use headings and bullet points to break up your site copy into different sections to make it easier to read.
- - How to use language that appeals to a particular geographic market or audience demographic.
- - How to use "trigger words" within your site copy to entice your reader to take action.
- - How to use emotion and empathy to convince your reader they need your product or service.
Who Should Take This Course:
- > Marketing executives entrusted with the responsibility of promoting their company's or clients' web sites.
- > Copywriters wanting to learn how to write for an online audience.
- > Small business owners or webmasters wanting to learn how to market their own web sites.
- > Copywriters wanting to learn how to write in a way that attracts search engines AND appeals to readers.
- > Persons wanting to achieve a higher return on investment from their search engine marketing campaigns.
Not ready to enroll yet? Click Here. Ready to enroll? Make your selection below:
Web Site Copywriting Course (Certification) USD
Buy now via Secure Credit Card or eCheck
2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for goods and services provided by Search Engine College.
Buy now via Secure PayPal Payment
Satisfaction guaranteed or your money back.
Web Site Copywriting Course (Self-Study) USD
Buy now via Secure Credit Card or eCheck
2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for goods and services provided by Search Engine College.
Buy now via Secure PayPal Payment
Satisfaction guaranteed or your money back.
Purchasing multiple courses? Then use our 2Checkout Shopping Cart. Purchasing multiple courses via PayPal? Then use our PayPal Shopping Cart instead.
Currency Converter
Please note - When paying for courses via credit card, your statement may show payee as one of the following: "Search Engine College", "2CO.COM* SE College" or "Web Rank".