Category: Blog

The Search Engine College blog

20 Free Marketing eBooks You Need to Download Right Now

By Kalena Jordan I don’t know about you, but I’m a bit of a sucker for free downloadable PDF eBooks and White Papers. Because they are usually organized into chapter form, they tend to be meatier and contain more valuable content than blog posts and… Continue reading

13 Reasons Your AdWords Campaign Isn’t Profitable

By Kalena Jordan Did  you know that 80% of new Google AdWords advertisers fail to achieve a Return on Investment from their campaigns? I didn’t either because I just made that up. But seriously, I bet the percentage is very high.  I seem to be… Continue reading

11 Easy Ways to Build Editorial Links

By Kalena Jordan In the current post Google Hummingbird environment, webmasters are increasingly unsure how to tackle the important task of link building. Editorial links are the most desirable of all: regular links that are given freely and naturally by sites that want to link… Continue reading

Web Site Audits for SEO

By Kalena Jordan As a web site designer or SEO consultant, from time to time, you’ll need to conduct a Web Site Audit.  These are especially crucial in the following scenarios: Prior to implementing / costing a search engine optimization strategy. Prior to rolling out… Continue reading

SEO and Social Media Specialists Identified as Hot Tech Jobs for 2013

By Kalena Jordan Recruitment firms Robert Half Technology and The Creative Group have released 2013 Salary Guides this month that identify SEO / SEM Specialists and Social Media Specialists as two of the hottest technology jobs for 2013. Both positions offer strong starting salaries in… Continue reading

Making Sense of Trademarks in AdWords

By Kalena Jordan I was talking to a small business owner the other day, who was complaining to me about how difficult it is to run Pay Per Click ad campaigns on Google when you are faced with conflicting information all the time. I asked… Continue reading

Using Facebook Marketing Strategies For Online Business Success

By Celene Harrelson Almost everyone has a Facebook account these days. Are you using yours in a way that will help grow your business or diminish it? Are you using the right Facebook marketing strategies that can significantly increase your online business? If you are… Continue reading

The 10 Week SEO Diet

By Kalena Jordan [Click here for YouTube version] So you’ve noticed that your competitor’s site ranks higher than your site on Google for *yellow widgets*, even though you are the premier widget provider in your area. So what are you going to do about it?… Continue reading

11 Reasons Why You Should Consider a Job in Search Engine Marketing

By Kalena Jordan Are you currently seeking employment? Looking for a new profession? Considering a career change? Then a job in the field of Search Engine Marketing should be at the top of your list. Here are 11 reasons why: 1) The Search Industry is… Continue reading

Google Tool Shines Light on 200 Years of Cultural History

By Kalena Jordan If you fancy yourself a bit of a word-smith, you’ll love the latest plaything to come out of Google Labs. The Books Ngrams Viewer is a search engine that enables you to trawl the 500 billion words making up the 5.2 million… Continue reading