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Category: Blog

The Search Engine College blog

$100 Bing Ads Credit for Search Engine College Students

We received great news today. Microsoft Global Search and Display has decided to extend sponsorship for Search Engine College for 2015 in the form of US $100 in free Bing Ads advertising credit for every student. Within our Pay Per Click Advertising courses, we walk… Continue reading

3 Advanced AdWords Features You’ve Probably Never Heard Of

By Kalena Jordan So you’ve been running a Google AdWords account for a while now and think you’ve got a pretty good handle on things. But are you confident that you are getting the most conversions possible? Are you using all the tips and tricks… Continue reading

Congratulations to our Latest Web Site Copywriting Graduates

On behalf of Search Engine College, I would like to offer congratulations to our latest round of online certificate graduates for 2014. We’ve had so many graduates lately, that we’re having to split our announcements over several blog posts! Students named below have successfully completed… Continue reading

Are You Over-thinking SEO?

By Kalena Jordan You might be a little shocked by the time you finish this article. You might even refuse to believe me. But I’m telling you straight: when it comes to SEO, you are almost certainly over-thinking it. Let’s take a quick poll. Are… Continue reading

Search Engine College Now Teaches in 67 Countries

By Kalena Jordan There were cheers in the staff room at Search Engine College this month, when it was announced that we now teach students in 67 different countries worldwide. The 67 country milestone was reached when a new student from Switzerland took advantage of… Continue reading

Free Online Marketing Training for Charities and Not-For-Profits

Search Engine College has now enrolled students in 66 countries. We’re thrilled that so many people around the world have benefited from our courses, but we’re also aware that many small businesses and not-for-profit sites don’t even have a marketing budget, let alone a budget… Continue reading

September is Study Month!

Need to brush up on your marketing skills or get your staff trained in SEO/SEM? Now’s your chance! Every year, we pick a month we call STUDY MONTH, during which we run special offers and discounts at Search Engine College. This year, we’ve decided that… Continue reading

10 Free Ways to Size Up Your Online Competition

By Kalena Jordan When it comes to marketing, we all like to keep a close eye on what our competitors are doing. Competitive intelligence essentially means understanding what’s happening in the world outside your business so you can be as competitive as possible. Here are… Continue reading

A Beginner’s Guide to Successful Domaining

By Kalena Jordan The buying and selling of domains is big business. You only need to google *domaining* to see a tsunami of information about the subject. So why is domaining so popular? You’ve probably heard stories about people selling domain names for big dollars.… Continue reading

20 Free Marketing eBooks You Need to Download Right Now

By Kalena Jordan I don’t know about you, but I’m a bit of a sucker for free downloadable PDF eBooks and White Papers. Because they are usually organized into chapter form, they tend to be meatier and contain more valuable content than blog posts and… Continue reading