SEO STARTER COURSE - SEO101
Would you like your site to appear higher in the search results for your target keywords? Want to optimize your own site rather than pay a professional SEO firm? Not sure where to begin or what's involved? Want to learn SEO from scratch? Then our Search Engine Optimization Starter Course is for you.
Ensure your web site is search engine compatible and designed to attract the right kind of visitors. Our search engine optimization training course will give you the knowledge necessary to optimize your web site to obtain better search engine positioning on the world's most popular search engines and directories for target keywords and phrases. It will also show you how to monitor and maintain successful search engine rankings once you've achieved them. But there's no point attracting traffic if those visitors immediately click away from your site! That's why SEO101 will also provide you with an understanding of how to choose your keywords, write your copy and design your web pages so your site attracts more desirable, qualified visitors who are ready to buy from you or sign up for your services from the moment they arrive.
Our search engine optimization training course will give you the knowledge necessary to set up, monitor and maintain a successful search engine marketing campaign and obtain better web site search engine positioning on the world's most popular search engines and directories. (If you are already familiar with the basics of search engine optimisation / optimization, we recommend you take our SEO Advanced Course).
Your tutors for SEO101 include well-known industry expert Kalena Jordan and SEO copywriting professional Micky Stuivenberg.
Download a FREE SAMPLE LESSON!
Want to try before you buy? Download our free sample PDF Lesson from SEO101.
Topics Studied During This Course:
Lesson 1 = Introduction to SEOMore Lesson Detail
Lesson 2 = Search Engine Basics
Lesson 3 = SEO Requirements Gathering
Lesson 4 = Keyword Research
Lesson 5 = Title and META Tag Creation
Lesson 6 = SEO Copywriting
Lesson 7 = SEO Integration
Lesson 8 = Search Engine and Directory Submission
Lesson 9 = Search Engine Spam
Lesson 10 = SEO Reporting and Conversion
Two Versions to Choose From:
- Certification - This course is tutor-supervised with a tutor assigned to guide students through the lesson material and review their assignments. Students who want to receive industry-recognized SEC Certification in Search Engine Optimization must take the Certification version of the course under tutor-supervision and make a 70% overall pass.
- Self-Study - Students who take the course via self-study do not receive tutor-supervision, do not submit assignments and do not qualify for SEC Certification.
To learn more about the differences between our Certification and Self-Study course versions, please see our FAQ #7.
Course Format:
- - Online
- - Login to course area
Course Duration:
- - Self paced (no set class times)
- - 12 months access to course materials
Course Fees:
- - Certification course = USD $395
- - Self-study course = USD $295
- - 10 Lessons (89 pages in total!)
- - 10 interactive online review quizzes
- - 5 Assignments
- - 1 interactive online exam
What You Will Learn:
- - Introduction to search engine optimization (SEO).
- - How to create effective page Title Tags.
- - How to create an effective and optimized META Description Tag.
- - How to create an effective and optimized META Keywords Tag.
- - How to research and select appropriate keywords to target.
- - How to successfully integrate search keywords within your web site copy.
- - How to optimize each page of your web site step-by-step.
- - Overview of important search engines and directories.
- - How to submit your site to important search directories.
- - How to submit your site to crawler-based search engines.
- - An overview of what search engines consider to be "spam".
- - Web design elements to avoid to ensure your site is search engine compatible.
- - How to monitor your search rankings and site traffic.
Who Should Take This Course:
- > Marketing executives entrusted with the responsibility of promoting their company's or clients' web sites.
- > Webmasters wanting to increase traffic to their web sites via search engines.
- > Small business owners wanting to learn how to promote their web sites on the search engines.
- > Owners of e-commerce sites that want to increase their site's visitor to customer conversion ratios.
- > Web site designers wanting to offer search engine marketing services to their clients.
- > Search engine optimizers (SEO) or search engine marketers (SEM) wanting to improve their industry skills.
- > Persons wanting to learn how to optimize web sites for search engines in preparation for starting their own search engine optimization business or applying for a job as an SEO or SEM.
What You Will Receive:
- - 12 months access to our online classroom area.
- - Downloadable Adobe PDF lessons to keep.
- - Access to regular lesson updates.
- - 12 months access to our online quizzes and final exam.
- - Search Engine College Seal of SEO Certification*
- - Search Engine College Certificate of SEO Training* for display on your wall or with your resume.
- - Permanent access to our SEC Lounge containing extensive search engine marketing resources, employment opportunities and exclusive industry discounts for SEC students.
- - A discount coupon towards future courses.
Not ready to enroll yet? Click Here. Ready to enroll? Make your selection below:
SEO Starter Course (Certification) USD $395
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2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for goods and services provided by Search Engine College.
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Satisfaction guaranteed or your money back.
SEO Starter Course (Self-Study) USD $295
Buy now via Secure Credit Card or eCheck
2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for goods and services provided by Search Engine College.
Buy now via Secure PayPal Payment
Satisfaction guaranteed or your money back.
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If you are unsure whether our SEO Starter or SEO Advanced course is right for you, please view our course comparison page or take our pre-course qualifying quiz. (If you haven't already done so, you'll need to create a student login to take the test).