SEO 101
Course Introduction
What You Will Learn
Lesson 1 = Introduction to SEO
- The Definition of Search Engine Compatibility
- So What is Search Engine Optimization?
- The Value of Search Engine Optimization
- The ROI from Search Engine Optimization
- Why Aren’t More Companies Using SEO?
- Web Site Elements Impacting Search Compatibility
- The TITLE Element
- The META Description Tag
- The META Keywords Tag
- The Alt IMG Attribute
- Text Links
- Keyword-Rich Body Text
Lesson 2 = Search Engine Basics
- Search Engines and Directories
- Important Search Engines and Directories
- Paid Submission and Pay For Performance Search Engines
- Who Owns Who?
- Who Powers Who?
- How Search Engines Index Pages
- How Search Engines Rank Pages
- Google Page Rank
- Web Site Relevancy Factors
- Algorithm Chasing is for the Birds
Lesson 3 = SEO Requirements Gathering
- Before You Start
- How Search Engine-Compatible is the Site Currently?
- Requirements Gathering
- Assignment 1 (Tutor-Graded)
Lesson 4 = Keyword Research
- What is Keyword Research?
- Why is Keyword Research So Important?
- Before You Start
- Assignment 2 (Tutor-Graded)
Lesson 5 = Title and META Tag Creation
- The TITLE Element
- The META Description Tag
- The META Keywords Tag
- Create Your Own
- Tailored TITLE and META Tags
- Unsupported Characters
- Assignment 3 (Tutor-Graded)
Lesson 6 = SEO Copywriting
- Text Heavy Home Page
- Keyword-Rich Text
- SEO Copywriting
- Speak to Your Audience
- Use Easy to Understand Language
- Build Your Copy Around Your Keywords
- Keyword Integration
- Assignment 4 (Tutor-Graded)
Lesson 7 = SEO Integration
- Putting it All Together
- Target Keyword Phrases
- Optimized TITLE Tag
- Optimized META Description Tag
- Optimized META Keywords Tag
- Optimizing an Un-optimized Page
- Integrating Optimized Title and META Tags
- Integrating Optimized ALT IMG Attributes
- Optimizing Page Text
- Integrating a Call to Action
- Assignment 5 (Self-Graded)
Lesson 8 = Search Engine and Directory Submission
- Before You Begin
- Pre-Submission Checklist
- Site Submission Spreadsheet
- Rules of Submission
- Submitting to Directories
- Submitting to the Yahoo! Directory
- Submitting to Open Directory
- Paid Submissions
- Lists of Other Search Engines and Directories
Lesson 9 = Search Engine Spam
- The Definition of Search Engine Spam
- Examples of Search Engine Spam
- “Black Hat” vs. “White Hat” Search Engine Optimization
- Why Spam is Unnecessary
- SEM Industry Standards
- Search Engine Guidelines
- How to Report Spam
- How to Avoid Spamming the Search Engines
- Build Sites for Visitors Rather than Search Engines
Lesson 10 = SEO Reporting and Conversions
- Measuring SEO Success
- Track your site’s search engine rankings
- Track the amount of traffic your site is receiving
- Track the number of returning visitors to your site
- Track the number of sales / conversions your site receives
- Track the link popularity of your site
- Key Site Metrics to Look At Regularly
- Pathways through your site
- The page from which most visitors click away from your site.
- Single access pages
- Most visited page(s) and top entry pages.
- Landing pages for PPC Campaigns, etc.
- Metric values that show a radical change from developing trends
- Page refreshes
- Where your site visitors are coming from
- Search Engine Referrals
- Search Phrases
- Final Exam
Your tutor for SEO 101 is well-known industry expert Kalena Jordan.
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Search Engine Optimization Starter Course (Certification)
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Search Engine Optimization Starter Course (Self-Study)
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