SEO STARTER COURSE - SEO101 - COURSE CONTENT
Course Introduction
- What You Will Learn
Lesson 1 = Introduction to SEO
- The Definition of Search Engine Compatibility
- So What is Search Engine Optimization?
- The Value of Search Engine Optimization
- The ROI from Search Engine Optimization
- Why Aren’t More Companies Using SEO?
- Web Site Elements Impacting Search Compatibility
- The TITLE Element
- The META Description Tag
- The META Keywords Tag
- The Alt IMG Attribute
- Text Links
- Keyword-Rich Body Text
Lesson 2 = Search Engine Basics
- Search Engines and Directories
- Important Search Engines and Directories
- Paid Submission and Pay For Performance Search Engines
- Who Owns Who?
- Who Powers Whom?
- How Search Engines Index Pages
- How Search Engines Rank Pages
- Google Page Rank
- The Google Dance
- Web Site Relevancy Factors
- Algorithm Chasing is for the Birds
Lesson 3 = SEO Requirements Gathering
- Before You Start
- How Search Engine-Compatible is the Site Currently?
- Requirements Gathering
- Assignment 1 (Tutor-Graded)
Lesson 4 = Keyword Research
- What is Keyword Research?
- Why is Keyword Research So Important?
- Before You Start
- Assignment 2 (Tutor-Graded)
Lesson 5 = Title and META Tag Creation
- The TITLE Element
- The META Description Tag
- The META Keywords Tag
- Create Your Own
- Tailored TITLE and META Tags
- Unsupported Characters
- Assignment 3 (Tutor-Graded)
Lesson 6 = SEO Copywriting
- Text Heavy Home Page
- Keyword-Rich Text
- SEO Copywriting
- Speak to Your Audience
- Use Easy to Understand Language
- Build Your Copy Around Your Keywords
- Keyword Integration
- Assignment 4 (Tutor-Graded)
Lesson 7 = SEO Integration
- Putting it All Together
- Target Keyword Phrases
- Optimized TITLE Tag
- Optimized META Description Tag
- Optimized META Keywords Tag
- Optimizing an Un-optimized Page
- Integrating Optimized Title and META Tags
- Integrating Optimized ALT IMG Attributes
- Optimizing Page Text
- Integrating a Call to Action
- Assignment 5 (Self-Graded)
Lesson 8 = Search Engine and Directory Submission
- Before You Begin
- Pre-Submission Checklist
- Site Submission Spreadsheet
- Rules of Submission
- Submitting to Directories
- Submitting to the Yahoo! Directory
- Submitting to Open Directory
- Paid Submissions
- Lists of Other Search Engines and Directories
Lesson 9 = Search Engine Spam
- The Definition of Search Engine Spam
- Examples of Search Engine Spam
- “Black Hat” vs. “White Hat” Search Engine Optimization
- Why Spam is Unnecessary
- SEM Industry Standards
- Search Engine Guidelines
- How to Report Spam
- How to Avoid Spamming the Search Engines
- Build Sites for Visitors Rather than Search Engines
Lesson 10 = SEO Reporting and Conversions
- Measuring SEO Success
1. Track your site’s search engine rankings
2. Track the amount of traffic your site is receiving
3. Track the number of returning visitors to your site
4. Track the number of sales / conversions your site receives
5. Track the link popularity of your site
- Key Site Metrics to Look At Regularly
1. Pathways through your site
2. The page from which most visitors click away from your site.
3. Single access pages
4. Most visited page(s) and top entry pages.
5. Landing pages for PPC Campaigns, etc.
6. Metric values that show a radical change from developing trends
7. Page refreshes
8. Where your site visitors are coming from
9. Search Engine Referrals
10. Search Phrases
- Final Exam
Your tutor for SEO101 is well-known industry expert Kalena Jordan.
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