SEO Advanced Course

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Have you already optimized your web site for higher search engine rankings? Want to improve your site’s search engine compatibility even further and increase your conversion rates? Are you a search engine optimization specialist wanting to increase your skill level? Then our Search Engine Optimization Advanced Course is for you.

Improve the Return on Investment of your search engine marketing campaign. Take your knowledge of SEO to the next level with our interactive web site optimization course and certification.

SEO Advanced Course

Our SEO Advanced course will give you the information necessary to increase your site’s compatibility with search engines and learn how to optimize a web site that uses more complex design technologies such as dynamic content, Flash and tables. Unless you are already familiar with search engine optimization methods, we recommend you first take our SEO Starter course.

SEO201 also introduces the concept of pay per click search engine advertising and shows you how to accurately measure the Return on Investment of your search engine optimization efforts. There’s even a bonus lesson for persons wanting to start their own SEO business!

Your tutors for SEO201 include well-known industry expert Kalena Jordan and SEO copywriting professional Micky Stuivenberg.

Want to try before you buy? Access free sample SEO lessons.

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Topics Studied During This Course:

Learn SEO via Tic Tac Toe!

Learn SEO via Tic Tac Toe!

Lesson 1 = Overview of SEO
Lesson 2 = Site Architecture
Lesson 3 = Text Content
Lesson 4 = Dynamic Content
Lesson 5 = Graphics
Lesson 6 = Flash and Splash Pages
Lesson 7 = Unfriendly Web Design
Lesson 8 = Link Popularity (including Google Panda / Penguin / Hummingbird info)
Lesson 9 = Pay For Performance
Lesson 10 = Measuring SEO ROI
Bonus Lesson! = Starting Your Own SEO Business

More Lesson Detail

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Course Fee:

  • There is no separate fee to take this course. Your monthly member subscription of USD $99 provides you with access to ALL Search Engine College courses, including this one.

Course Format

Learn SEO via Tic Tac Toe!

Learn SEO via Tic Tac Toe!

  • Online
  • Login to course area

Course Duration:

  • Self paced (no set class times)
  • Continual access to course materials via monthly subscription

Course Content:

  • 11 lessons
  • 1 interactive games/lessons
  • 3 videos
  • 1 Excel Spreadsheet
  • 10 interactive online review quizzes
  • 4 Assignments
  • 1 interactive online exam

Your Tutors:

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What You Will Learn:

  • Overview of search engine optimization (SEO).
  • How to create effective Alt Image attributes.
  • How to create effective and optimized text navigation menus.
  • How to use link titles and anchor text effectively.
  • How to set up your site architecture to be search engine friendly.
  • How web page file extensions impact search engine compatibility.
  • How to optimize a frames-based site.
  • How to create a search engine friendly site map.
  • How to use the Robots META tag.
  • How to optimize dynamic and database-driven web sites.
  • How to optimize a site designed in Flash.
  • How to optimize a graphic-heavy web site.
  • How to increase your site’s link popularity.
  • Overview of Google PageRank.
  • Introduction to pay for performance search engine options.
  • How to measure the Return on Investment of your SEO campaign.
  • How to set up and start your own SEO business.

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Who Should Take This Course:

  • Persons who have taken our > Search Engine Optimization Starter course and want to expand their knowledge to a more advanced level.
  • Marketing executives entrusted with the responsibility of promoting their company’s or client’s web sites.
  • Webmasters with some knowledge of site design, wanting to increase traffic to their web sites via search engines.
  • Small business owners with knowledge of HTML, wanting to learn how to promote their web sites on the search engines.
  • Owners of e-commerce sites that want to increase their sites’ visitor to customer conversion ratios.
  • Web site designers wanting to offer advanced search engine marketing services to their clients.
  • Search engine optimizers (SEO) or search engine marketers (SEM) wanting to improve their industry skills.
  • Persons wanting to learn how to optimize web sites for search engines in preparation for starting their own search engine optimization business or applying for a job as an SEO or SEM.

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Optional Certification :

If you prefer to study under tutor-supervision and/or would like to receive Certification in this unit, we recommend you take up our Certification option below for a flat fee of USD 295.

As a certification student, you will have a tutor assigned to guide you through the lesson material, grade your assignments and provide personalized feedback. If you make a 70 percent overall pass for your combined assessment items, you will also receive industry-recognized SEC Certification in your unit of study.

To learn more about the differences between our standard Subscription and our Certification upgrade option, please see our Benefits Comparison Table.

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Order Here Risk Free

Our Satisfaction Guarantee: If you are not 100% impressed and satisfied with your Search Engine College Subscription, simply YOU CAN CANCEL AT ANY TIME, no questions asked!

What have you got to lose? Join right NOW via Secure Credit Card / eCheck / PayPal by ticking the check box and clicking on the BUY NOW button below:

Yes, I want to become a Search Engine College member now and be granted access to ALL courses in your curriculum for the low price of USD $99 per month. I understand I can cancel my subscription at any time if I am not completely delighted with my membership.

Search Engine College Membership (Monthly Subscription)

USD 99 (monthly fee)

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Paying By AMEX, Diner’s Club, Discover Card, JCB or PayPal?

USD 99 (monthly fee)

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Once you enter your billing information, you will be given the option to pay via PayPal in the *Choose Payment Method* step.

* 2CheckOut.com Inc. (Ohio, USA) is a payment facilitator for goods and services provided by Search Engine College.

Not ready to subscribe yet? Tell Us Why.

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Optional Certification Upgrade (Once Off Purchase)

If you would like to upgrade to SEC Certification for this course and/or other courses, please add the number of units below and click Buy Now. We will confirm with you via email the unit/s that you would like to upgrade to Certification.

USD 295 (flat fee)

MastercardVISA


via Secure Shopping Cart

*Swipe HQ is an authorized payment processor for goods and services provided by Search Engine College.

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Paying By AMEX, Diners Club, Discover Card, JCB or PayPal?

USD 295 (flat fee)

AMEXAMEXAMEXAMEXPay Pal




Quantity

Once you enter your billing information, you will be given the option to pay via PayPal in the *Choose Payment Method* step.

* 2CheckOut.com Inc. (Ohio, USA) is a payment facilitator for goods and services provided by Search Engine College.

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Sales Support:

Need sales support? Contact us with your questions.

Please note – When paying for subscription via credit card, your statement should show payee as: “SHQ SrchEngineCollege” or “2CO SrchEngineCollege”.