SEO201
Have you already optimized your web site for higher search engine rankings? Want to improve your site’s search engine compatibility even further and increase your conversion rates? Are you a search engine optimization specialist wanting to increase your skill level? Then our Search Engine Optimization Advanced Course is for you.
Improve the Return on Investment of your search engine marketing campaign. Take your knowledge of SEO to the next level with our interactive web site optimization course and certification.
Our SEO Advanced course will give you the information necessary to increase your site’s compatibility with search engines and learn how to optimize a web site that uses more complex design technologies such as dynamic content, Flash and tables. Unless you are already familiar with search engine optimization methods, we recommend you first take our SEO Starter course.
SEO201 also introduces the concept of pay per click search engine advertising and shows you how to accurately measure the Return on Investment of your search engine optimization efforts. There’s even a bonus lesson for persons wanting to start their own SEO business!
Your tutors for SEO201 include well-known industry expert Kalena Jordan and SEO copywriting professional Micky Stuivenberg.
Want to try before you buy? Download a FREE SAMPLE LESSON!
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Topics Studied During This Course:
Learn SEO via Tic Tac Toe!
Lesson 1 = Overview of SEO
Lesson 2 = Site Architecture
Lesson 3 = Text Content
Lesson 4 = Dynamic Content
Lesson 5 = Graphics
Lesson 6 = Flash and Splash Pages
Lesson 7 = Frames and Tables
Lesson 8 = Link Popularity
Lesson 9 = Pay For Performance
Lesson 10 = Measuring SEO ROI
Bonus Lesson! = Starting Your Own SEO Business
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Two Versions to Choose From:
Learn SEO via Tic Tac Toe!
1. Certification – This course is tutor-supervised with a tutor assigned to guide students through the lesson material and review their assignments. Students who want to receive industry-recognized SEC Certification in Search Engine Optimization must take the Certification version of the course under tutor-supervision and make a 70% overall pass.
2. Self-Study – Students who take the course via self-study do not receive tutor-supervision, do not submit assignments and do not qualify for SEC Certification.
To learn more about the differences between our Certification and Self Study course versions, please see our FAQs.
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Course Format:
- Online
- Login to course area
Course Duration:
- Self paced (no set class times)
- 12 months access to course materials
Course Fees:
- Certification course = USD $395
- Self-study course = USD $295
Course Content:
- 11 downloadable PDF Lessons (116 pages in total!)
- 10 interactive online review quizzes
- 5 Assignments
- 1 interactive online exam
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What You Will Learn:
- Overview of search engine optimization (SEO).
- How to create effective Alt Image attributes.
- How to create effective and optimized text navigation menus.
- How to use link titles and anchor text effectively.
- How to set up your site architecture to be search engine friendly.
- How web page file extensions impact search engine compatibility.
- How to optimize a frames-based site.
- How to create a search engine friendly site map.
- How to use the Robots META tag.
- How to optimize dynamic and database-driven web sites.
- How to optimize a site designed in Flash.
- How to optimize a graphic-heavy web site.
- How to increase your site’s link popularity.
- Overview of Google PageRank.
- Introduction to pay for performance search engine options.
- How to measure the Return on Investment of your SEO campaign.
- How to set up and start your own SEO business.
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Who Should Take This Course:
- Persons who have taken our > Search Engine Optimization Starter course and want to expand their knowledge to a more advanced level.
- Marketing executives entrusted with the responsibility of promoting their company’s or client’s web sites.
- Webmasters with some knowledge of site design, wanting to increase traffic to their web sites via search engines.
- Small business owners with knowledge of HTML, wanting to learn how to promote their web sites on the search engines.
- Owners of e-commerce sites that want to increase their sites’ visitor to customer conversion ratios.
- Web site designers wanting to offer advanced search engine marketing services to their clients.
- Search engine optimizers (SEO) or search engine marketers (SEM) wanting to improve their industry skills.
- Persons wanting to learn how to optimize web sites for search engines in preparation for starting their own search engine optimization business or applying for a job as an SEO or SEM.
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Students Will Receive:
- 12 months access to our online classroom area
- Downloadable Adobe PDF lessons to keep.
- 12 months worth of lesson updates.
- Permanent access to our Search Engine Wiki, containing extensive search engine marketing resources.
- 12 months access to our exclusive industry discounts area.
- 12 months access to our online quizzes and final exam.
- Permanent membership in our Search Engine College Facebook Group.
- Permanent access to our Search Engine Marketing Jobs Forum listing employment opportunities in the search industry.
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Certification Graduates Will Receive:
- Search Engine College Seal of Certification in your chosen subject.
- Search Engine College Certificate of Training (hard copy certificate) for display on your wall or in your resume.
- A personalized Certification Status page.
- Permanent membership in our exclusive Search Engine College Facebook Alumni Group.
- A discount coupon towards future courses.
Not ready to enroll yet? Tell Us Why.
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Order Here Risk Free
Our Satisfaction Guarantee: If you are not 100% impressed and satisfied with any of our online certification courses, simply contact us within 7 days of purchase and WE WILL REFUND YOUR MONEY, no questions asked!
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Yes, I want to enroll in the course/s of my choice now. I understand I am entitled to a guaranteed 100% refund if I am not completely delighted with my course/s.~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Search Engine Optimization Advanced Course (Certification)
NOW $395
2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for goods and services provided by Search Engine College.
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Search Engine Optimization Advanced Course (Self-Study)
NOW $295
2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for goods and services provided by Search Engine College.
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Satisfaction guaranteed or your money back.
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Sales Support:
Purchasing multiple courses? Then use our 2Checkout Shopping Cart.
Need sales support? Contact us with your questions.
Please note – When paying for courses via credit card, your statement may show payee as one of the following: “Search Engine College”, “2CO.COM* SE College” or “Web Rank”.
*2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for goods and services provided by Search Engine College.
If you are unsure whether our SEO Starter or SEO Advanced course is right for you, please view our SEO course comparison page.