Q and A: Why do my keywords appear and disappear in Google?

Dear Kalena...

Hello, I am confused as to what is going on with my site in Google. I have a pretty good base of backlinks, not a lot but a decent amount, but when I do searches for a lot keywords my site would appear on the first or 2nd page. It would stay like that for a few weeks then it would disappear for a while like a few weeks or a month or two. Then they would reappear for a few weeks then go away again. This has happened for about 8-9 months now. I don't know if it has to do with changing algorithms. Any ideas?

Thanks!
Travis


Kalena's Answer:

Dear Travis

Google search results come from a wide range of data-centers located around the US and the world. It is very common for Google to pull search results from one datacenter for a week or two and then switch to another datacenter.

In my experience, the search results seem to fluctuate between two major datacenters, which would account for why you are seeing certain results for a few weeks and then seeing them disappear again. See Google's own explanation for ranking fluctuations.


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Q and A: Has Universal Search come to Australia yet?

Dear Kalena...

Has Universal Search come to Australia yet? If not, do you know the timeline? I'm explaining Universal Search to someone in the library system in Australia, and cannot determine if it is effective yet in Australia. Thank you!

Keri

Kalena's Answer:

Hi Keri

Yes, Google's universal search is alive and well Down Under. To see it in action, simply go to www.google.com.au and conduct a search for Darth Vader.


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A way to make SEO sexy again

My old forum buddy Qwerty spotted my recent post about SEO no longer being sexy and pointed me to a sexy SEO discussion by the gang over at In Search of Stuff. They have a great idea for putting the sex back into SEO. They're convinced that all we need is for Paris Hilton to say in public that "Search marketing.... that's hot".

It just might work. But in the meantime, their other idea of referring to organic search results as orgasmic search results is brilliant.

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