Direct Drip Email Marketing Tactic

Julia Gulevich

If you have the products or services that you want to sell on
the Internet, you'll want to create a web site where you'll
advertise what you are offering and you'll also want to spread
a word about your products or services to the world. You can
easily and quickly do it via email. Email marketing is
certainly one of the most powerful strategies in internet
marketing. It's quick, cost effective - you do not have to pay
a set price for every email that is sent out - and allows
contact people in all parts of the world. So, you can get more
purchasers and respectively more revenue for less investment of
time and money.

How does one accomplish bulk email marketing campaign?

You can use online bulk emailing services, or you can pay a
marketing firm to do your bulk email promotions, or you can use
direct email marketing software to distribute your email
campaigns sitting at your computer.

Using software can be the most cost-effective method if you
have the time to manage your prospects list and accomplish your
email campaigns with a constant frequency.

There is wide choice of direct email marketing software
packages available on the Internet market. Some are even
freeware programs that don't require any investment. Although
they don't generally have the value-added features that come
with software packages that you purchase; however, if you
aren't running a large email marketing campaign, they may suit
your needs for accomplishing specific tasks just fine.

What is Drip Email Marketing?

The concept behind drip email marketing consists in sending
periodic emails to prospects and clients hoping to bring them
to your website and make them purchase products or services. It
is an effective method to generate new purchasers from your
prospects and keeping relationship with your existing clients.
Drip Email Marketing tactic results from the idea that nobody
purchases online products or services instantly. A visitor can
come to your web site a few times before he becomes a
purchaser. Keeping this in mind, how are you going to stimulate
your prospects' interest to your site and keep them informed
about your products and services? This is where a drip email
marketing campaign is quite to the point.

Imagine that a prospect has just visited your site and left you
the email address. It's important to note that you should add a
sign-in form to your web site to collect the prospects' email
addresses. It's rather useful if your sign-in form asks the
subscriber to provide some about additional and not only the
email address. I'm not talking about private information. I'm
talking about the subscriber's area of interest, hobbies,
specific needs, or at least the emails he prefers to receive,
text or HTML. All this information will help you segment your
prospects and send more relevant email messages to each group.

So, based on the subscribers' preferences, you set up a drip
email marketing campaign catered to their specific needs. Each
message you send them give more information about their
inquiries slightly hinting them at you and your products or
services. It is an importunate way to stamp your name in their
mind. Remember, you don't sell anything yet. You just give an
advice and information about their particular needs and wishes.

For your existing clients, a drip email marketing campaign is
similar. You only need to tailor the emails so they are
oriented to the client after purchase. Your email drips must
contain relevant information that can help the customer with
the products or services he purchased. The customer must be
sure that you are always there to assist him. When your client
believes that you are a faithful and reliable partner, he is
ready to purchase again from you.

It may probably sound like you will need more than one tool to
accomplish your drip email marketing campaign. But you can find
many programs on the Internet that can handle your growing lists
of prospective and present clients. Our email management
software must be flexible enough to treat each client or
prospect according to the routine of your drip email campaign.

The most important thing to remember about drip email marketing
is that you must not send meaningless emails. Each message must
have an informative content, a real reason to contact your
prospects and clients, not just a note saying "Hi!" or "How are
you?".

If your drip marketing email cannot keep the client's interest,
it will be deleted immediately next time when they read the
sender's email address. We all are busy people and won't spend
our time for dull messages. If you are trying to build the
relationship based on trust and faith, you cannot tolerate that
they never open your emails. You can start directly from the
subject line. The subject itself must grab people's attention
and make them want to read your message. This is the essential
concept behind a drip email marketing campaign - to develop a
trust and faithful relationship with your customer by sending
valuable information. When the rapport of informative and
useful emails is established, your clients and prospects will
be looking forward for every email from you and they will even
recommend your company and your products to others. Isn't it
exactly what you want for you business? I'm sure it is.

About The Author:

Author is a technical expert associated with
development of email marketing program:
http://www.glocksoft.com/em/. Did you find those tips useful?
You can learn a lot more here
http://www.glocksoft.com/em/book-1.htm