The SEO Guide Part 1

The SEO Guide Part 1

David Fishman

It helps you to get your web site to appear in search engine
result pages (SERPs) for keywords that that are relevant to
your business.

Google, MSN, and Yahoo all use their own formulas to calculate
the relevance of your pages, but here are a few common factors
to guarantee you will rank above those not using them. Of
course, one of the most important factors you want to check out
is the company's track record of results. There are a couple of
factors that have effect on your search engine positioning,
here is one important one, the on-page optimization factors.

If you want a healthy return on investment (ROI) with search
engine optimization (SEO), your success - or failure - hinges
on the keywords you select when combined with other factors
like link popularity and web site design. This would include
such tasks like modifications to your keywords, description,
title tags, comment tags, alt descriptions, and title
descriptions of anchors and the actual text of your web page.
The TITLE tag first is the most important part, the "< TITLE >"
tag. Words people are most likely to search on put first in the
title (called "keyword prominence"). Optimizing Your Title Tag.
This is because most engines & directories place a high level of
importance on keywords that are found in your title tag. Your
page title is one long uninterrupted road sign instead of
several small ones.

If it was possible to master seo techniques, and be sure that
we can get high rankings by editing just the Meta tags that
would be very easy, but this is only one part of search engine
optimization, but that's just not going to happen. These
factors all relate to your own site and include your domain
name, page names, meta tags, keyword density, titles, headings
and last but not least the content. Optimizing your meta tags
and dropping a few keywords into your web site won't pay the
rent. Things like the page title, Meta tags, heading tags,
comment tags, and anchor text were the only things that
mattered. Back couple of years ago you could just tweak, title,
headers and description on each page and by doing this you could
create fantastic seo results.

By including local information in your tags and web pages, you
help prospective customers find specific information on the
area and business they are searching for. Localized search
engine optimization is the addition of local search terms to
your tags and web pages. Keywords / Description / Alt Tags /
Title Tags / Page Content.

Make sure that all your tags properly closed and that there are
no tags missing, when search engines spider your site and your
pages are not complete the search engines might ignore the
page. The science is formatting the pages with the right meta
tags and submitting them in the right way to the search
engines.

Search Engines are also interested in the text of the site.
Anchor text is the text the web visitor sees on the web page,
which is hyperlinked to your domain name or URL. When
submitting to other sites use your keyword phrase for your
anchor text when ever possible. You can just take it that plain
text is the food for search engine spiders.earch engines.

About The Author:

http://www.linknetics.com is software that
helps http://www.linknetics.com/reciprocal-link-exchange.html