Optimizing Your Web Page

David Fishman

Optimizing Your Web Page

Meta tags are not a magic solution. Meta tags are HTML codes
that are inserted into the header on a web page, after the
title tag. Meta tags are contained in the HEAD section near the
top of the page. Meta tags are HTML tags that help you control
how some search engines may index your site, by using the
keywords and descriptions you provide. A good question to ask
is if meta tags are still necessary. Meta tags are useful in
getting better listings in the search engines. The title,
keyword and description meta tags are standard HTML tags and
should be placed within the HEAD section of a Web page.

Some believe that HTML meta tags will bring you to the top of
the search engine rankings. Many vendors of software that
generates HTML will make use of their own custom Meta Tags to
identify different pieces of information about the document.
You can define your own search fields with HTML meta tags.
While many search engines are placing more and more emphasis on
the keywords used on your actual HTML page, some are still
looking at your meta tags.

Everyone knows that to obtain high search engine rankings all
you have to do is put the keywords that you want to rank high
with into your meta tags, right. You know that keywords should
go into your HTML title and meta tags, but did you know that
you also need to place them in heading tags. The description
meta tag explains your site's content and data, giving the
search engines' robots and spiders a brief summary of your
site. Use the keywords in the META tags in your ALT image
description for a boost in some search engines. Being specific
and accurate are the ingredients to success with keywords. At
the present time, most search services extract keywords from
the page text, but some services may use the keywords meta tag.
It's important not to repeat words in the description or
keywords meta tags; Meta is not the only way to have your site
seen by search engines. Keywords may be separated by a space or
a comma or a comma followed by a space. Never, repeat the same
word over and over in any single one of those places.

The meta description tag describes your site's content, giving
search engines' spiders an accurate summary filled with
multiple keywords. In search engine listings you see a title
and a short description. Titles and Description tags are the
most important meta-tags that search engines consider to
determine relevancy. Try to always include your keywords within
the description tags, if you can put the keywords near the
beginning of the meta tag. We recommend keeping your
description tag to 170 characters or less. Some services obtain
descriptions from the text of the page, while other services use
descriptions given in description meta tags. Just a few years
ago, good META description and keyword tags were a ticket to
success for many sites and many spammers. The Keyword and
Description Meta Tags are the two principle META tags that
search engines look for when indexing your website. The
keyword, title, description tags, have been abused by many seo
gurus, because of this many search engines do not pay attention
to the meta tags.

Meta tags are used to provide structured data about data,
similar in many ways to the information provided in traditional
library catalogue records. Meta Tags are most commonly used to
distinguish the keywords that are relevant to a page's content.
The robots meta tags are used and respected by all major search
engine robots. META Tags are still important today.

About The Author: David Marc Fishman created
http://www.linknetics.com. We offer free memberships to create
one way links