How To Optimize Your Website For Google's Top 10 Ranking - More Steps

By Faraj Balousha

Search engine optimization is the process of choosing targeted
keyword phrases related to a website, and ensuring that the
website places well when those keyword phrases are part of a
Web search.

ON-PAGE OPTIMIZATION FACTORS:

The Major Factors Are:

Meta Tags, Header Tags, Text-body tag and Alt image tags:

1- META TAGS:

Meta Tags are code in your HTML that is invisible to the
visitors of your web site but are read by some web spiders and
search engines.

Meta tags used by a large percentage of the top search engines
as one of the main guidelines on how they will index your site

The Main Meta Tags are:

. Title Tag
. Description Tag
. Keyword Tag

Targeting the right keywords:

Do keyword research- it is very important in building traffic

To do your keyword research visit this website
http://inventory.overture.com/d/searchinventory/suggestion/

Select a short list of 3 to 4 keywords

Title tag:

The page title should include ONLY your main keywords. The
least amount of words you can place in the title, the more
weight Google will give to each of the keywords and the higher
you will rank.

The title is the most important piece of information search
engines use to index Web pages. Include the title of your page
and 3-5 important keywords. Format your site title as follows:

Site title, keyword1, keyword2, keyword3

You may use your URL, or the name of your company as your site
title.

. Make sure it specifically describes your product or service,
. Makes proper use of 3 or 4 keywords,
. Use between 10 and 80 characters long.

Tips:

. Taken out all of the "ands"
. Replaced one of the "ands" with a "" character
. Always Combine Your Keywords In The Page Title

Description Tag:

The Meta description tag describes your site's content, giving
search engines' spiders an accurate summary filled with
multiple keywords.

. Use a descriptive paragraph or sentence that is relevant to
your page.
. If possible, use a sentence or paragraph that is present in
the content of your page
. Use up to 500 characters, including spaces.

Keyword Tag:

Use a list of keywords that are relevant to the content of your
web page. Use your url as the first key word and separate the
keywords with commas. Format the key words as follows:

www.sketch-plus.com, keyword1, keyword2, keyword3, ...

Add 5-10 Keywords

. For best results a tag sized between 50 and 250 characters.
. Note that keywords should be separated with commas.

Free Meta Tag Analyzer:

This Meta tag analysis tool will help you analyze your web
pages and
check for search engine compatibility.
http://www.hypergurl.com/form.html

More Sites for SEO:

http://www.submitnet.net/
http://www.submitexpress.com/

2- HEADER TAGS:

Headers are used to break entries up into logical sections.

Add h1 header tags- (Place your most important keyword) it's
best to place your h1 header tag on the top left hand or
top/middle portion of your page.

When Google reads a webpage, it views the text from the top
left hand side of the page to the bottom right hand side of the
page.

Add h2 header tags- (Place your 2nd most important keyword)
should be placed somewhere towards the top half of your
webpage.

3- TEXT- BODY TAG:

The body element defines the documents' body. It contains all
the contents of the document (like text, images, colors,
graphics, etc.).

. When writing the content, try to evenly sprinkle your main
keywords throughout the copy. Don't overdo it though.
. Try to mention each keyword in a natural way as you are
writing
. Include at least one of the keywords per 1-2 paragraphs,
depending on how large your page is.
. Make sure to mention your main keyword at the very top left
and the very bottom right hand side of the webpage
. Bolding, italicizing and underlining...Once we've finished
writing the copy, we should go through and bold, italicize, or
underline some of the keywords only 1 time each, maximum.
. Any keyword must be used 4 times or more in your site's HTML
body. This is highly recommended for best ranking results.
. Avoid Excessive Keywords- No word to be used more than 30
times throughout the page.

4- ALT IMAGE TAGS:

ALT tags are images' descriptions.

. Place your keyword 1 in the alt image tag of the very top
image in your webpage.
. Place your other 2 keywords plus an extra word like "picture"
or "image in the alt image tag of 2 more graphics throughout
your webpage.

LOAD TIME ANALYSIS:

If your Web site does not load in 12 seconds or less with a 56k
connection, statistics show that about 45% of visitors will
leave the site.

. Optimized you site for 56k modem users- Load time 12 second
or less.
. Try to keep your homepage under 50k and your other pages
under 40k.

SEARCH ENGINE GUIDELINES:

Always remember this general rule when building your site:
"Search engines do not like to be fooled". Do not try to
manipulate your listings through sneaky methods. Provide
useful, relevant content, and you will never have to worry
about search engine guideline violations.

. Hidden Text - you never hide text.
. Excessive Keywords-Use keywords naturally in sentences and
paragraphs.
. No word to be used more than 30 times throughout the page.
. Repeated Keywords- No keywords to be repeated multiple times
in a row. We recommend using keywords naturally in sentences
and paragraphs.
. Doorway Pages- Doorway pages are discouraged by most search
engines.
. Harmful Redirects- Redirecting pages have a hard time being
indexed by search engines.
. Frame Issues- It is recommended for sites that use frames to
implement a descriptive NOFRAMES tag with relevant text
content.
. Macromedia Flash Issues- Don't create all-Flash pages for any
content you want to get indexed - instead, put that content in
the HTML portion of the page.

Enjoy!

About The Author: Article by Faraj Balousha, the founder of
http://www.49adwinners.com and http://www.Sketch-Plus.com, he
enjoys giving tips on how to design and develop your website.
Do you want to learn about website design? Well, visit
http://www.Creating-Website-Stores.com today!