SSL: Site Security And Privacy

Article written by: Scott Lindsay

Netscape began using Secure Socket Layer (SSL) in 1994 as a
means of sending sensitive data over the web. The newer edition
of the service is called Transport Layer Security (TLS),
although even this is routinely known by the SSL designation.

Before the introduction of SSL it was difficult to ensure
privacy over the web in online transactions. There was a
general distrust of the ability to conduct online transactions
and a fear that an individual's credit card information could
be picked up by a third party and used for unauthorized
purchases.

What makes SSL unique is an encryption technique that sends
credit card and other personal data through the web. This
encryption technique makes the information totally useless to
anyone who does not have decoding abilities. If a third party
were to intercept the information it would be useless to them.

The use of SSL Digital Certificates also provides a unique
level of trust because a certificate verifies the users
authenticity. This is an important step in instilling trust in
potential customers. Many savvy consumers will avoid an online
retailer entirely if they do not use SSL.

Without the proper use of SSL, information such as credit card
numbers, third parties with less than positive motivations
could obtain passwords and personal identification numbers.

A 128-bit key that is harder to break and typically protects
personal account information than the 40-bit key. If your name
and address is all that is being protected a 40-bit key may be
used; the higher bit the key, the greater level of encryption.
Most financial institutions only use 128-but keys for the
security of their client's data.

As an online marketer you will likely be asking your visitors
for personal data. Don't be surprised if your potential
customer determines their willingness to do business with you
based on the security of your website. Many customers will look
for the SSL symbol and will move along if the don't find it. SSL
use can also be recognized by a lock symbol in the lower right
hand corner of your browser window. If the symbol is unlocked
then SSL is not in use on the site.

SSL should be enacted on pages requiring a password or might
contain personal data most clients would like to keep private.
Some sites will place SSL on some pages and forget other pages
that are equally as sensitive. For the sake of your personal
experience with ecommerce you should implement SSL protocol.

About The Author: Scott Lindsay is a web developer and
entrepreneur. He is the founder of HighPowerSites and many
other web projects. HighPowerSites is the easiest
do-it-yourself website builder on the web. Get your own website
online in just 5 minutes with http://HighPowerSites.com at:
http://www.highpowersites.com