How To Use Paid Url Inclusion To Increase Your Web Site Ranking

Article written by: Daniel Foreman

You have just completed your web site and submitted to as many
search engines as you could find. All you have to do is wait
for the weeks to pass and soon you will be indexed. What about
if you want to be indexed right now? Is there another option?

Paid URL Inclusion means that you pay the specific search
engine an annual fee for your web page to be included in their
index. There are many ways to promote your website and one of
the most efficient ways is to use search engines. Search
engines are the first stop for most people trying to find
information, services, and products online. Because of this, it
is essential that your website appears quickly in search
results.

Every search engine has an automated program commonly called a
"spider" that indexes all the web pages it locates online, and
it does this for free. So, whether you pay or not, your web
page will eventually be indexed by all Internet search engines,
as long as the spider can follow a link to your page. The major
issue is, then, how quickly your page is indexed.

Speed for a fee

The difference between the spider that indexes pages for free
and the spider that indexes only pages for a fee is speed. A
search engine that offers a paid URL inclusion uses an extra
spider that is programmed to index the particular pages that
have been paid for. If you have paid for inclusion, the
additional search engine spider will index your page
immediately.

The debate over paid URL inclusion centers around the annual
fee. Since the regular spider of these search engines would
eventually get around to indexing your web page anyway, why is
a renewal fee necessary? The fee is necessary to keep your
pages in the search engine's index. If you go the route of paid
inclusion, you should be aware that at the end of the pay
period, on some search engines, your page will be removed from
their index for a certain amount of time.

It's easy to get confused about whether you would benefit from
paid inclusion since the spider of any search engine will
eventually index your page without the additional cost. There
are both advantages and disadvantages to paid URL inclusion,
and it is only by weighing your pros and cons that you will be
able to decide whether to spring for the extra cash or not.

Advantages

The advantages are obvious: rapid inclusion and rapid
re-indexing. Paid inclusion means that your pages will be
indexed quickly and added to search results in a very short
time after you have paid the fee. The time difference between
when the regular spider will index your pages and when the paid
spider will is a matter of months. The spider for paid inclusion
usually indexes your pages in a day or two. Be aware that if you
have no incoming links to your pages, the regular spider will
never locate them at all.

Additionally, paid inclusion spiders will go back to your pages
often, sometimes even daily. The advantage of this is that you
can update your pages constantly to improve the ranking in
which they appear in search engines and the paid URL inclusion
spider will show that result in a matter of days.

Disadvantages

The main disadvantage is the cost. For a ten page website, the
costs of paid URL inclusion range from $170 for Fast/Lycos to
$600 for AltaVista, and you have to pay each engine their
annual fee. How relevant the cost factor is will depend on your
home based business income opportunity.

Another, and perhaps more important, disadvantage is the
limited reach of paid URL inclusions. The largest search
engines,Google, Yahoo, and AOL, do not offer paid URL
inclusion. That means that the search engines you choose to pay
an inclusion fee will amount to a small fraction of the traffic
to your site on a daily basis.

How can I make this work for me?

One way to figure out whether paid URL inclusion is a good deal
for your home based business is to consider some common factors.
First, find out if search engines have already indexed your
pages. To do this, you may have to enter a number of different
keywords, but the quickest way to find out is to enter your URL
address in quotes. If your pages appear when you enter the URL
address but do not appear when you enter keywords, using paid
inclusion will not be beneficial. This is because your pages
have already been indexed and ranked by the regular spider. If
this is the case, your money would be better spent by updating
your pages to improve your ranking in search results. Once you
accomplish this,you can then consider using paid inclusion if
you want to speed up the time it will take for the regular
spider to revisit your pages.

Sometimes a regular spider will drop pages from its search
engine, although these pages usually reappear in a few months.
There are a number of reasons why this can happen,but by using
paid URL inclusion, you will avoid the possibility. Paid URL
inclusion guarantees that your pages are indexed, and if they
are inadvertently dropped, the search engine will be on the
lookout to locate them immediately.

As you can see, there are numerous factors to consider when it
comes to paid URL inclusion. It can be a valuable investment
depending on your situation. Evaluate your business needs and
your website to determine if paid URL inclusion is a wise
investment for your business opportunity from home.

About The Author: Daniel Foreman is the developer of the Online
Business Builder System (OBBS) and a FREE eight part course on
creating a successful e-book. Visit
http://www.homebasedbusiness-opp.com for more information.