Adsense Or Authority Site?

Article written by: Stephanie Foster

There was recently a clash of the gurus over whether or not
AdSense is dead. You probably got all the emails too. No, I
haven't bought anything from these emails; I just wanted to
comment on the idea that AdSense sites are dead.

First of all, you have to define what constitutes an AdSense
site. As I see it, there are several types. Some the search
engines are working on killing; others will continue to work
just fine.

Search engines are trying hard to drop the auto generated junk
sites, or scrapers. While they can get rankings for a short
time, they are very prone to being dropped completely. You can
make these and might even earn money off them, but you will
have to keep making more to keep up your income, and they are
likely to disappear faster and faster.

Premade AdSense sites are a mixed bag. The trouble is that many
people may buy and put up the same site. How the sites are made
can in part determine their success or failure.

Sites made exclusively with articles from article sites have
the advantage that every person will choose different articles
and the disadvantage that some articles will be on an amazing
number of sites.

Private label articles have similar advantages and
disadvantages, although grouped articles are more prone to all
being on individual sites, making entire sites more likely to
match.

However, private label articles also have the advantage that
you can modify the articles themselves freely. Anything from
changing a few words to adding or deleting sentences to
complete rewrites is acceptable.

Authority sites are built to be highly informative for the
visitor, in a format that is highly usable. They're dynamic, so
the search engines and your users always have something new to
read.

Honestly, I don't see authority sites as anything new - just a
repackaging of one way to build AdSense sites. They're simply a
reminder that no matter where you get your content, you need to
think of your users as well as the search engines in order for
your site to last a long time and earn good money.

What kinds of sites do I think will last? I don't care what
name you call them by, but sites that give visitors what they
want are always the best. This means you will probably need to
go dynamic at least a little, so that your information is more
up to date, and you will need to keep an eye on what brings in
the most visitors, so that you can make more interesting pages
for them.

Any site can survive, even if it is not dynamic, if it has what
your visitors want. That includes private label article sites
and sites built with articles from article sites. When you
build a site, stop to think about what will be useful and last
a long time, rather than just what will be fast to build.
You'll do a lot for your business if you plan for the long
term.

About The Author: Stephanie Foster runs
http://www.aspectsofhomebusiness.com/ and tries to keep
realistic about what is and is not working for her home
business. You can read her blog at
http://www.aspectsofhomebusiness.com/blog/ to see the kinds of
things she finds helpful to her home business.