Friday, August 31, 2007

Domain Registry of America Don't Like My Google Rank For Their Name

Domain Registry of America are not happy with me. But the feeling's mutual. They emailed me earlier this year when they discovered that one or two of my blog posts were ranking in Google's top 10 SERPs for their name:

"It has been brought to our attention that you published or caused to be published an internet bulletin containing words that are false, misleading and defamatory to our firm. Your publication has caused and continues to cause Domain Registry of America irreparable damages and we intend to hold you responsible for these damages both past and present. You are hereby notified that we demand these false, misleading and defamatory statements mentioned above that you have published or have caused to be published be removed by no later than 15 days of your receipt of this notice.

If we do not receive written notification that these publications have been removed by the above deadline we will without further warning, advise our lawyers to commence a lawsuit in an Ontario court for damages and a permanent and interlocutory injunction restraining you, your employees, agents and representatives from making and publishing such publications."

Um hello? Ever heard of Freedom of Speech? Before you sue me, you might want to read the thousand other bloggers bitching about you on the net. Most are much more vicious than me.

My hate/hate relationship with Domain Registry of America goes way back to when they first sent me a junk "domain name expiration notice" in 2003 for a domain I didn't even own. I binned it. Then in 2004, I got another letter regarding a domain I DID own. In my opinion, the letter was very misleading and I remember thinking that if I was unfamiliar with my domain registration details, that I may have fallen for their tactics and renewed it through them by mistake, instead of my existing registrar. I wondered how many others had done just that.

I conducted some research on DROA and learned some interesting facts:

1) In December 2003, the Federal Trade Commission found that Domain Registry of America violated the FTC Act by misleading consumers in the marketing of Internet domain name services.

2) The same month, the FTC requested that a Federal district court issue an order requiring the Domain Registry of America pay redress to 50,000 consumers.

3) Despite being prohibited by the FTC from engaging in similar conduct, it appears to be business as usual at Domain Registry of America.

4) DROA allegedly operate under various names, including The Domain Registry of America, Domain Registry of Europe and EU Registry Services.

5) DROA apparently have offices worldwide, with letters received from DROA addresses in the UK, Europe, Australia and the US.

6) A lot of registrars have issued warning messages about Domain Registry of America letters on their web sites.

7) There are a lot of consumers who believe they have been duped by DROA into renewing their domains and they are complaining online.

Now I was willing to leave Domain Registry of America well enough alone, despite their threatening email, but today I received in the post YET ANOTHER of their annoying expiration notices for one of my domains. I could wallpaper my office with these things!

Today's letter has the same potentially misleading wording that I've complained about before, but I have to concede that at least it makes it clearer than it used to that the domain transfer is optional. This one still has the world's smallest small print on the back. I honestly had to borrow my son's magnifying glass to read it. Turns out it's DROA's Registration Agreement. Here are some classic extracts:

"FAILED TRANSFER POLICY: Payments received by DROA for transfers/ renewals are done on our best effort basis. While DROA guarantees it will issue the transfer/renewal request from the existing registrar of the domain name, DROA cannot guarantee that the existing registrar will consent to the transfer/renewal."

Of course they can't. Any registrar worth their salt will likely be suspicious of a DROA transfer application and contact the domain owner directly.

"FEES: As consideration for the Service(s), renewal of the Service(s), and, if you select it, automatic renewal of the Service(s), you agree to pay, prior to the effectiveness of the desired Service(s), the applicable Service(s) fees. All fees are non-refundable, in whole or in part, even if your domain name registration is suspended, cancelled or transferred prior to the end of your then current registration term, unless this Agreement specifically provides for a refund. At our option, we may require that you pay fees through a particular payment means (such as by credit card or by wire transfer) or that you change from one payment provider to another."

So you pay up front for a service you may not ever receive? What a bargain!

"CREDIT CARD AND OTHER CHARGES: In the event of a charge back by a credit card company (or similar action by another payment provider allowed by us) in connection with your payment of fees for any Service(s), you agree that we may suspend access to any and all accounts you have with us and that all rights to and interest in and use of any domain registration(s) services, website hosting, and/or email services, including all data hosted on our systems shall be assumed by us, as the case may be. We will reinstate your rights to and control over these Services solely at our discretion, and subject to our receipt of the unpaid fee(s) and our then-current reinstatement fee, currently set at $200 US Dollars."

Right. I'm no lawyer, but my understanding of this one is that if you dare to cancel your order, DROA can take possession of your entire domain and it's content until you pay them a ransom of $200. Charming.

But my personal favorite is this one:

"IF LAWSUIT(S) ARE THREATENED: If we are sued or threatened with lawsuits in connection with Service(s) provided to you, we may turn to you to indemnify us and to hold us harmless from the claims and expenses (including attorney's fees and court costs). Under such circumstances, you agree that you will, upon demand, obtain a performance bond with a reputable bonding company or, if you are unable to obtain a performance bond, that you will deposit money with us to pay for our reasonably anticipated expenses in relation to the matter for the coming year."

So if you want to sue them, you have to cover their legal costs? A year in advance? You've got to be kidding me. I was going to bin the letter but I've decided to frame it and hang it in my office. I'll read it on days when I need a good laugh.

If Domain Registry of America really want me to stop blogging about them and beating them in the SERPS, they should stop sending me junk mail.


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Thursday, August 30, 2007

Q and A: What are the top 100 most used search engines?

Dear Kalena...

Firstly, thank you for the free newsletter. I am looking forward to reading it. I'm in my 62nd year of life, but have only had access to the Internet since mid April this year, but it's an absolutely amazing, thrilling, life enriching experience!

Could you please help me with some info? As there are an incredible amount (+/- 4,500?) of search engines to utilize on the net, would it maybe be possible to find out which are the 100 best, most used, search engines on the planet? I would be terribly grateful were this info to be available.

Dave


Kalena's Answer:

Dear Dave

In terms of total search market share, latest figures from Nielsen/NetRatings show that 95 percent is still dominated by the top 5 search engines. These are:
  • Google
  • Yahoo!
  • MSN / LiveSearch
  • AOL
  • Ask
Apart from the major search engines, you might want to look at:

- popular minor search engines

- popular pay per click search engines

- popular meta search engines

- worldwide search engines

- sites that list search engines

Happy surfing!


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Wednesday, August 29, 2007

Q and A: Should we outsource SEO or take it in-house?

Dear Kalena...

Our company is looking into doing SEO for all of our publication and trade show websites. They feel that we need to outsource because a consultant did it for their company, versus keeping the knowledge in-house (either hiring or training staff).

Do you feel that if writers are trained to write for the web and a staff member is adequately trained, we need to outsource? We have about 45 websites.

Thank you
Gabrielle


Kalena's Answer:

Dear Gabrielle

The decision of whether to outsource SEO or manage it in-house is a difficult one. There is no "right way" because the requirements of each business are so different. But the job of optimizing 45 web sites is a large one and I doubt you could manage this effectively in-house without hiring several specialist SEO staff.

If the company you work for has used outside SEO consultants in the past, you need to discuss how well that relationship worked for them and whether it was cost-effective. Were the desired results achieved? Was it value for money? Could in-house staff have achieved the same results for less cost?

Unless a company is willing to hire a dedicated staff member to look after search engine optimization for their site/s, or send their existing staff for fast-track SEO training, my inclination is to recommend outsourcing, for the following reasons:

1) SEO has a steep learning curve and it could take your in-house staff many months and/or years to learn the ropes. Outsourcing it to professionals will save a lot of time (and therefore money).

2) A little bit of SEO knowledge can be a dangerous thing - the person/s optimizing your sites need to know *exactly* what the consequences are of the code changes they are making, or else they could end up doing your site more harm than good.

3) Successful SEO requires very specific knowledge and experience gained from years of trial and error optimizing web sites. It is unlikely your in-house staff have this knowledge and so you will likely get much better results by outsourcing to professionals.

4) Optimizing web sites is not your core business. Your staff should be focused on the core business of your company. Also, staff members assigned a new task of SEO are unlikely to dedicate themselves fully to the task if they have other responsibilities as well.

In my opinion, the best balance could be achieved by outsourcing a percentage of the work (e.g. the optimization of 5 web sites) to a professional SEO firm with a solid reputation and have them work closely with your in-house copywriting team to ensure the optimized web sites accurately reflect your business without compromising search engine compatibility.

If the arrangement works well, you can outsource optimization of the remaining web sites or bring it in-house if you feel that would serve you better. Best of luck!


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Tuesday, August 28, 2007

Q and A: Has Universal Search come to Australia yet?

Dear Kalena...

Has Universal Search come to Australia yet? If not, do you know the timeline? I'm explaining Universal Search to someone in the library system in Australia, and cannot determine if it is effective yet in Australia. Thank you!

Keri


Kalena's Answer:

Hi Keri

Yes, Google's universal search is alive and well Down Under. To see it in action, simply go to www.google.com.au and conduct a search for Darth Vader.


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Monday, August 27, 2007

SEM jobs have an average salary of $77,000

According to US Salary Comparisons at Indeed.com, the average USD salary currently being offered to US based SEM professionals is $77,000. This is $28,000 above the average salaries being posted for regular marketing roles.

Interestingly, the salary ranges vary widely depending on whether anagrams are used e.g. SEM vs Search Engine Marketing and SEO vs Search Engine Optimization. Here's the breakdown:

Average Salary of Job Postings With Specific Keywords:
  • Search Engine Marketing - $51,000
  • Search Engine Optimization - $52,000
  • Pay Per Click - $40,000
  • SEM - $77,000
  • SEO - $55,000
  • PPC - $58,000
  • Marketing - $49,000
I guess this proves that the search industry has matured to the point where employers are now familiar enough with the jargon to use it more often in their positions vacant ads.

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Number of SEO and PPC jobs has increased by 200 percent

According to this graph on Indeed.com, the number of SEO and PPC related jobs advertised has increased by 200 percent since January 2007. That's right 200 percent.

Indeed.com searches thousands of job sites and the trends graph linked above shows an increase in the number of jobs posted on those sites since 2005 using the search terms SEO and PPC. The massive spike since January this year tells the story. Demand for people with search engine marketing skills is massive!

So there are no more excuses. If you want to get trained up quickly and take advantage of the huge demand and tasty paychecks currently being offered to those with the skills, you should consider taking SEO, SEM or PPC Certification from Search Engine College.

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Friday, August 24, 2007

Cre8asite Forums Turn Five

With all the excitement of search conferences going on, it was almost forgotten. But a little birdy leaked the news anyway: Cre8asite Forums turned 5 this week.

Founded by the delightful Kim Krause-Berg who is also one of our tutors at Search Engine College, Cre8asite Webmaster Forums are a friendly space for webmasters to gain professional and helpful advice on improving their web sites. Of all the forums I've spent time in, I've probably felt most comfortable with Cre8asite, due in no small part to the welcoming attitude of Kim and the moderators. You'll also see more search experts at Cre8asite than you can poke a stick at. That in itself says a lot.

Congratulations to Kim and her bunch of Merry Moderators!

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Q and A: How do I get on page 1 of Google search results?

Dear Kalena...

Hi. I am a novice with respect to SEO and have secured a company to help us. They've worked for us for roughly 5 months. I'm curious what your thoughts are about our site. From an SEO perspective, what do I need to do to get on page 1 on Google for the search term 'cufflinks'? Our major competitor is [URL removed] and it looks like they have a link farm.

Thanks,
Mike


Kalena's Answer:

Dear Mike

When I first viewed your site I thought "Uh Oh." Because it is a Yahoo! store and in the past, they have been notorious for causing search engine optimization issues.

With most Yahoo! stores, the home page sits on your domain, but the rest of the site content resides in a Yahoo! subdomain (store.yahoo.com) to enable you to edit it via their CMS template system. This means that search engines "see" your site as a single page and all the link popularity for the inner pages gets attributed to Yahoo.com and not your domain.

But according to this forum post on Search Engine Watch, having a Yahoo! store may no longer be an issue. According to that post, as long as you use the Yahoo! store platform for the back-end shopping cart and keep all your pages hosted on your own domain, you should be fine. It looks like that's what you've done, although the Yahoo! favicon on all your site pages worries me. To be sure, I would double check with your designer that all your site content resides on your own domain and not on a Yahoo! sub-domain.

Some reasons why your competitor site is out-ranking you for the keyword "cufflinks" could be because:

1) They have a Google PageRank of 4 while yours is only 3.

2) They have more backward links than you. Sure, a few of those look like bought links, but there's no law against that.

3) Their HTML code has less code bloat and smaller file size.

4) Their site is better optimized for the keyword "cufflinks" than yours.

5) They don't use a Yahoo! Store.

Sorry to throw that last one in, but I am still skeptical about the ability of a Yahoo! Store to outrank a fully hosted domain. If you really want to beat your competitor in the Google charts, I suggest moving your entire site to your domain and even upgrading your shopping cart to one used by larger retailers e.g. osCommerce, 2Checkout.

Also, why not start a blog about cufflinks? Send some unique cufflinks to celebs and write about it. Do a link trade with wedding sites for your cute bride and groom cufflinks. Use social media sites to gain attention and link popularity. There's lots of ways you can bring traffic to your site and boost that rank.


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Thursday, August 23, 2007

When good domains are hijacked by bad people

One of my web sites was hijacked this week. No I don't mean the home page was simply hacked by a 12 year old posting porn. The domain itself was stolen by some aggressive hosting company who was using it to redirect traffic to their Google AdSense ads.

Luckily, the PR5 domain in question was an old one of mine: High Search Engine Ranking. If you view the Google cache for that page, you can still see the hacker's site. So how did this happen? I'm still not entirely sure, but I can narrow it down to a few possibilities:

1) A trojan virus made it's way past my firewall and anti-virus software onto my PC and grabbed my (encrypted!) registrar login details.

2) The server of my registrar, a reseller for TUCOWS, was hacked and my login data stolen.

3) The TUCOWS server was hacked and the domain registrant and login details were stolen.

4) Somebody posed as me and was able to use my personal details to gain access from the registrar to the domain control panel - a case of identity theft.

5) Somebody used brute force password hacking software to crack my login password.

I'm fairly sure it was 4) or 5) but who knows? Sadly, my registrar didn't have a clue. Of course I made it easier for the domain hijacker by leaving my domain account unlocked. A tough lesson. Make sure you always keep your domain locked in the registrar system and don't forget to lock it again if you ever need to unlock it and change your DNS details.

Regardless, I was able to reverse the damage by changing my DNS details back to what they were and changing my login password. It didn't take long for the change to propagate back to my real site but I'm yet to see if any damage has been done to my Google rankings. Make sure you learn from my mistake and go lock up those domains!


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Wednesday, August 22, 2007

Hats off to Search Engine College's Latest Graduates

On behalf of the tutors at Search Engine College, I'd like to offer congratulations to our most recent graduates:

Search Engine Optimization 101

Maria Rubalcaba
Lois Weiss
Cheryl Hardy
Ann Schaner

Search Engine Optimization 201

Maria Rubalcaba
Lois Weiss
Harshvardhan Kharshingkar
Armand Coetzee

Pay Per Click Advertising 101

Harshvardhan Kharshingkar
Jonathan Sexton

Web Site Usability 101

Maria Rubalcaba
Miriam Ellis

Web Site Copywriting 101

Harshvardhan Kharshingkar

Certified Search Engine Marketer

Maria Rubalcaba


Congratulations to you all! Please contact your tutor if you haven't yet received your hard copy certificate or certification seal.

Please stop by Search Engine College from time to time to download updated lesson material, contribute to the Search Engine Wiki or check our Search Engine Marketing Jobs Board.


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Monday, August 20, 2007

Q and A: Why are domains I don't own displaying my site content?

Dear Kalena...

My domain is normaschutt.com and I have had a static IP address assigned to it by GoDaddy.com since Christmas for SSL cert purposes. It works great. However, when you search for 'norma schutt photography' on Google, in addition to my legitimate listings and references, you come up with a couple of URLs (www.247-bingo.com and www.webuyazre.com) that is really pointing to my website and my content.

An NSLOOKUP on www.normaschutt.com, www.247-bingo.com, and www.webuyazre.com returns the same IP address for all 3. I do not own either of these other domains. I've called GoDaddy and they say my site is the only one with that IP and that it's not their problem and haven't been able to help. I first noticed this 2-3 months ago which is long enough for the search engines to update these listings, I would think.

What is causing this and what can I do?

Norma


Kalena's Answer:

Dear Norma

Oh dear! I've heard of situations like yours, but never actually seen one in action before. What you've got there is an IP/Name Server tangle. Here's what's happening:

1) All 3 domains were registered at www.godaddy.com

2) Normaschutt.com and webuyazre.com are sitting on the same IP address. Normaschutt.com has the following nameservers:

NS3.SECURESERVER.NET
NS4.SECURESERVER.NET

Webuyazre.com has these nameservers:

NS1.SECURESERVER.NET
NS2.SECURESERVER.NET

Essentially, both domains are sitting on the same server, on a shared IP address, with your domain treated as the primary domain from which to draw content.

3) 247-bingo.com has these nameservers:

PARK9.SECURESERVER.NET
PARK10.SECURESERVER.NET

meaning it is parked to another domain name on the same server, in this case yours. According to a Whois Lookup, this domain is actually owned by GoDaddy and for sale by GoDaddy so it IS their problem and you should give them grief until they fix it.

4) Google is treating 247-bingo.com as a stand-alone site and is caching it accordingly. The content is from your site and may already be treated as dupe content because that domain has a PageRank of zero. This doesn't appear to be hurting your site, but why risk it? Get GoDaddy to fix this ASAP.

5) Google is ignoring webuyazre.com in that the cache for that domain is actually from your domain. So Google already understand that webuyazre.com is on the same IP and is not the *real* domain and is indexing normaschutt.com instead. So don't worry too much about this one.

6) I'm not sure what GoDaddy's version of a static IP is, but I can assure you that they have not provided you with a dedicated IP address. If they had done that, you wouldn't be seeing any of these problems. You need to call them and ask to speak to a supervisor or someone who can sort out this mess for you.

If you are really concerned about webuyazre.com showing your site content, do a WhoIs Lookup on GoDaddy.com and contact the domain registrant. His details are listed as I checked. He may not even be aware that his domain is showing your site! If he's concerned, he'll also contact GoDaddy and insist on them sorting out the IP issue.


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Saturday, August 18, 2007

Jazzing it up here in Bellingen

It's Jazz Festival weekend here in my little town of Bellingen. It's the biggest social event on the annual calendar and the town is positively buzzing!

Tonight is the popular Supper Club with a big band and the Swing Sisters. It's 1950's formal dress and should be a hoot! Shame Jerry won't be joining me for the dancing but somebody has to be on babysitting duty and he drew the short straw, heh heh.

I've got my weekend pass so I'll be busy popping in and out of various events and will rarely be at blogging duty, so please keep my seat warm. As they say here in Bellingen, it's all about the music.


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Thursday, August 16, 2007

Q and A: What is a search engine ranking algorithm?

Dear Kalena...

What is a search engine ranking algorithm?

Sahar

Kalena's Answer:

Dear Sahar

It's late here, so I'm going to point you to three excellent sources to answer your question:

- Wikipedia's definition of algorithm
- Wikiepedia's definition of search engine
- Matt Cutt's article How Does Google Collect and Rank Results

Combined, these will give you the answer.


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Wednesday, August 15, 2007

Q and A: Why does Google show my site having zero backlinks?

Dear Kalena...

When I search through third party websites for backlinks then it shows 13 backlinks but Google shows zero. Why and how does Google show my backlinks? Please tell me why Google is doing this?

Regards
Bilal

Kalena's Answer:

Dear Bilal

Unlike other search engines such as Yahoo!, Google never shows the true number of backward links they have on record pointing to your site. If links pointing to your site are on a page that has a low PageRank or a page that doesn't meet Google's quality guidelines, they may never show up in a backlink search.

Keep in mind that although you might not see all your backlinks listed (particularly if you use the Google Toolbar to check), Google does keep count of these towards your link popularity score and will show them when they eventually reach a certain number or quality, based on their PageRank algorithm and other factors.

To see a more accurate list of backlinks Google has on record for your site, you need to view your site within Google's Webmaster Tools.


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Tuesday, August 14, 2007

Macho SEO Pissing Competitions

I really can't stand SEO competitions. You know the ones, where somebody picks a search query and SEOs compete to have their site rank the highest within a certain time frame. They're nothing but look at me! macho pissing competitions, in my opinion. Participants might as well just unzip their pants, compare sizes and get it over with.

I said as much to the instigator of the latest comp who sent me an email this week hyping up the latest competition and telling me I'd been "selected" as a potential participant due to my status as a "skilled SEO provider". The latest silly competition is promoting (laughably) the title of World's Best SEO for the winner.

Oh come ON! I can assure you that any SEO worth his or her salt will be waaaaay too busy with real clients to take part in such juvenile, time-wasting antics. And no, I'm not going to post the URL.

Ok, bitchfest over.


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Monday, August 13, 2007

Q and A: How do I create landing pages without creating duplicate content?

Dear Kalena...

I have a question about Google AdWords landing pages. I have done a campaign, sending people to pages on my site. I read everywhere that landing pages should reflect the ads & keywords and my web pages are too general. If I want to set up a unique landing page just for AdWords, how & where do I set it up without it being part of the main site? Because I don't want duplicate content.

As always, Thanks for your help.

Regards
Ros


Kalena's Answer:

Dear Ros

Easy peasy. Simply include NoIndex, NoFollow robots meta tags in the HTML code of your landing pages, or put them in a sub-folder like www.site.com/PPC/ and prevent search robots from indexing that folder by excluding it in your robots.txt file.


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Sunday, August 12, 2007

Media Relase: Search Engine College Enrolls Students in 30 countries

We decided our global milestone deserved a press release: Search Engine College Enrolls Students in 30 Countries.

You can also view it on Yahoo News and PRWeb. Spread the word!


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Thursday, August 09, 2007

Q and A: Is it possible to work from home as an SEO and PPC consultant?

Dear Kalena...

I have got 2+ years experience as an SEO and PPC consultant. I'm also good at copywriting. Now due to some personal problems I have left my job. I have worked for US & UK based clients from my company in India. Would it be possible that I can get such type of job by working from my home? Please advise.

Thanks
Sarvar


Kalena's Answer:

Dear Sarvar

Yes, absolutely! With the type of demand out there for someone with your skills, you should have no problem getting freelance work.

A lot of people assume you need venture capital or a bank loan to start your own business, but it's just not true. I began doing freelance web design and SEO in my spare time and was able to create my own company after a short period of time. If you're interested in how I got started in this biz, you can read about it here.

These days, things are a lot easier for the freelance SEO/PPC/SEM expert. You can register at Elance and pitch for small (or large!) projects and you can search the hundreds of jobs available in the search industry at niche sites such as Jobs in Search and Search Engine College's job board. You should also hang out on various webmaster forums where people are often seeking help with projects. Become a regular poster, network with others in the search industry and you'll not only learn a lot and contribute to a valuable community, but you'll start to benefit in terms of client leads and referrals.

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Wednesday, August 08, 2007

Q and A: What should we look for in a web design company?

Dear Kalena...

I've been reading your blog for a few months now and I just want to let you know how much I enjoy it. I have a few broad questions for you. But I'm donating you 2 coffees for your help to get you through them.

Ok, here it goes: Dr. Bell, the owner of the business, really wants to redesign our site. He wants a fresh clean look that people will want to checkout frequently. We want someone local, so we can talk face to face with them. My questions are, What should we look for in a website design company? We have a pretty big site, we are willing to pay good amounts to get a really nice job done, but what is a realistic but fair price(so we don't get ripped off)? Is there anything else that we should know or do? Thank you so much for your help.

PS I really liked the new newsletter and I'm happy you are back and healthy.

Thanks Again
Victoria


Kalena's Answer:

Dear Victoria

Choosing a web design firm is a big decision. A US client of mine just went through the selection process and evaluated the candidates based upon five criteria:

1. quality
2. price
3. flexibility
4. reputation; and
5. ability to meet timeframe

They eventually narrowed the field down to two candidates, one close to their own location in the US and the other in Australia. Their gut instinct told them the Aussie firm would be a better fit but they were concerned about how the time difference would impact on their relationship with the designer and their ability to meet deadlines.

Interestingly, they ended up choosing the Australian designer, despite their concerns about ease of communication with the time difference. So what made them choose a company thousands of miles away? Several reasons:

1. They weren't convinced that the local firm understood their target market and the importance of site conversions to their business. In their proposal, the Australian designer addressed site usability and conversions as crucial to their approach.

2. While the local company provided a portfolio of impressive site designs they had developed, the Australian designer had an excellent global reputation for creating beautiful web sites that were also search engine friendly.

3. The Australian designer had several US clients who gave glowing references from both a professional and personal perspective.

4. In her proposal, the Australian designer demonstrated that she understood the client's primary objectives and future goals for the site.

5. The Australian designer proved she was flexible regarding potential communication issues. During the final selection process, she worked with the client to verbally address any remaining concerns.

6. The Australian designer came across as honest, warm and friendly on the phone and established a good first impression with the client.

The point here is to use selection criteria to choose your candidates, but go with your gut on the final choice. They need to totally *get* your business and your online goals before they even flesh out a basic site map. Don't let money, size or locality be the deciding factor in your decision.

You need to be able to work with these people closely for some months and develop a good rapport with them. A designer that can meet most of your criteria and with whom you can have an enjoyable conversation may well be a better fit than a firm that meets all your criteria but whose staff seem impersonal or bored.

Oh and one more thing: ALWAYS get client references. Call or email some of their clients and ask about what they are like to work with, if they are happy with the design, etc. If you do a Google search for "what to look for in a web designer", you'll find even more advice.

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Tuesday, August 07, 2007

Q and A: When will I start making decent money in SEO?

Dear Kalena...

I just started working for a SEO in the UK as an Organic Search Analyst starting at £15k. I did my degree in computing information systems plus some study in marketing for two years. My point is, how soon should I be making decent money in this? £19k for instance? As far as I can tell, a lot of my colleagues are not happy with their pay either and have been there a year or more with promises of a bright future. We are all getting a bit down. Is this usual for this type of industry and is it usual for people doing the same work to be on unequal pay? For instance a male/female pay difference?

Luna


Kalena's Answer:

Dear Luna

How long is a piece of string? In my experience, the salaries for SEO/SEM staff vary widely in the same town, let alone in the same country. Salaries for SEO and SEM experts in the U.S. are quite high, because of the demand for their services and the huge growth of the local search industry.

As for the employment conditions (especially male vs female) where you are, it sounds like the issues might be restricted to the organization you work for. You might want to get together with some of your fellow staff (safety in numbers and all that) and have a chat to your boss about future prospects and fair salary levels. If you all have good SEO skills that are hard to find in your area, there's no reason why you can't ask for better renumeration.

If you want some ammunition to take into your meeting, show your boss these posts about SEM salaries, especially SEM Salaries: What Can You Expect? Also have a read of this article: 11 Reasons Why You Should Consider a Job in Search Engine Marketing. It quotes a representative from one of the world's leading HR companies saying that SEO is considered a cutting edge career with a shortage of trained staff in the field.

Good luck!

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Monday, August 06, 2007

Q and A: Where can I find a draft SEO contract?

Dear Kalena...

I’m looking for a good draft of an SEO contract. Do you have any suggestions about where I can obtain one? I’ve found a few on the internet but they’re not quite what I was looking for. I know that whatever I get I will end up adapting it.

Gary


Kalena's Answer:

Dear Gary

I was on a similar search for a good SEO contract a few years ago when I stumbled across Proposal Kit. They include a very detailed SEO contract within their Proposal Kit Pro product and their Contract Kit Pro.

Here is the review I wrote about Proposal Kit's SEO contract. Please note that the links in that article are my affiliate links so I get a small commission if you purchase from them.

But if you happen to like their proposal packs and DO decide to purchase, make sure you mention coupon code WEBRANK to get 10% discount on your purchase.

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Friday, August 03, 2007

Search Engine College Reaches Global Milestone

We had a little celebration in the Search Engine College office this afternoon. Why? Well today we enrolled a student from Singapore, which takes our global reach to 30 countries. Yep, we now have students in 30 countries around the world. A real milestone!

We're very proud of the fact that anyone in the world can learn search engine marketing with us, provided they have access to a computer and an Internet connection. Here's to expanding our reach to another 30 countries!


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Thursday, August 02, 2007

The Search Light Newsletter has a new look

Today marked the official launch of the brand new Search Light Newsletter. Not only have we moved list management to AWeber, but we also gave the newsletter a completely new look and a banner image that better suited the name. Let us know what you think!

If you are a regular subscriber but didn't get your copy today, it's possible your email address may not have been migrated over to the new list. Please take a minute to enter your email address into the subscribe box. If you aren't currently subscribed, you'll receive a verification link to click on. If you were already subscribed, you'll receive a message stating this. Thanks!

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Q and A: What's the difference between these two Google backward link searches?

Dear Kalena...

As always, thank you for taking the time to answer our questions. Much appreciated! Here is yet another question: I have been recently mystified by Google's link:www.yourwebsite.com search feature. If you do the search with a space between the colon and www you get different results. Example link:www.yourwebsite.com vs. link: www.yourwebsite.com

Can you explain the difference?

Thanks!
Marco


Kalena's Answer:

Dear Marco

That's easy. The first search is the correct query to use for determining the number of backward links pointing to your site that Google considers significant (note this is not your *true* number of backlinks. To see a more accurate list, you need to view your site within Google's Webmaster Tools).

The second search is a malformed query. What you're actually searching for with that query is all documents that have references to the word "link" and "www.yourwebsite.com" on the same page. Look at the cache for one of the listings for the second version and you'll see both items highlighted.


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Google can't index the entire web

It's sometimes hard for people to think about the Internet without automatically thinking of Google. But Dan Crow of Google's Crawl Infrastructure Group gave this sobering message last month in his interview with Jonathan Hochman:
"...the World Wide Web is very large, and Google is not even sure how large. We can only index a fraction of it. Google has plenty of capital to buy more computers, but there just isn't enough bandwidth and electricity available in the world to index the entire Internet."
That leaves Google with a massive dilemma: which pages should they index and which should they ignore? According to Dan, PageRank plays a large role. If your site has relatively few pages and they all have high PageRank, it's likely they'll all be indexed no problem. However, if you have a large number of pages with low PageRank, you probably find that they don't make the cut.

So that just leaves the $64,000 question: what can you do to give your web pages the best possible chance of being indexed? Jonathan was convinced that the following aspects have an impact on a page's indexability:

- Clean, valid HTML code
- Use of external CSS and external Javascript files
- No code bloat

During his interview, Jonathan asked Dan outright if these things would help a page get indexed and Dan agreed that they would. Pages with clean code load faster and use less bandwidth to index.

Looks like it's time to go clean up that sloppy code!

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Wednesday, August 01, 2007

Podcast Interview

I did my first podcast interview yesterday. I was invited by Mike Taylor of Jobs in Search to talk about Search Engine College and what role industry certification plays in getting a job in search.

I was pretty pleased by how well it turned out and how enjoyable it was. I'm hoping to introduce podcasts on this blog soon and it was a good practice run for that. So if you want to learn more about how I got started in search, or where the idea for Search Engine College came from, or if you just fancy hearing a guy with a strong British accent interviewing a girl with a strong Aussie drawl, check out the podcast.

Thanks again to Mike for the invitation. Perhaps I can return the favor when I get around to setting up podcasting on this blog.

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Hide and Speak Article Updates

You might remember that I recently blogged about Jennifer Laycock's latest article series, where she set herself the task of building an e-commerce site and hiding it from the major search engines to prove a point.

Well Jennifer's site Bento Yum has been performing amazingly well, despite the lack of search engine love. The site has attracted a wide range of fans and customers (including me!) and despite some social networking hiccups, the experiment seems to be working a treat.

Jennifer has been busy updating her article series about the challenge and you can read her latest installments below:

Stumbling Into Opportunity

Have a Unique Selling Proposition

WordPress for Content Management

Becoming Part of the Community

Develop Very Thick Skin

Congrats to Jennifer and Abigail for developing such an inspiring site and for having the guts to kick Google to the curb!

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