Certification Pathways

Bundled Certification for people who want to jump-start their career path in the fast-paced search engine industry. Specialize in SEO, PPC or both.

A Career in the Search Industry

Why work in the search industry? Read our article 11 Reasons Why You Should Consider a Job in Search Engine Marketing.

Search Engine College Pathways are an alternative to your standard subscription and consist of 3 or more individual Certifications bundled together to follow a logical and distinct path of study within the broader search engine marketing field: Search Engine Optimization, Pay Per Click Advertising or a pathway combining the two.

Advantages of Taking a Pathway

One big advantage of taking a Pathways track over a standard subscription is that you get access to multiple Certification courses at a discounted price. Our Pathways consist of a standard monthly subscription, plus multiple Certification upgrades bundled together at a lower price than you would pay if you took up the Subscription and Certification Upgrades for each course individually.

Another advantage of taking a Pathway is that SEO/SEM employers and agencies recognize that SEC students are immediately employable upon completion because of the student's own Certification Status page and the knowledge benchmark students are required to meet in order to qualify for our certification.

Study From Anywhere

All our courses are delivered via the Internet and are self-paced, with no set classroom times. You can take our courses and become Certified from anywhere in the world, provided you have access to a computer and an Internet connection. There are no set course commencement and completion dates at Search Engine College. You have access to the online classroom area 24 hours a day, 7 days per week. Provided you keep your monthly subscription active, you may take as long as you like to complete a Pathway.

Our site offers two different learning modes:

Subscription Only

Search Engine College subscription is ideal for persons who want to learn the lesson material on their own, without the benefit of tutor supervision or formal certification following completion.

Subscription + Certification

Search Engine College subscription plus individual certification is for persons who want to benefit from tutor supervision and receive formal, industry-recognized certification following completion. Persons wanting to take a Certification Pathway will need to take up this option.

SEC Certification Pathways follow three distinct tracks of study:

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Pathway A: Certified Search Engine Optimizer

Comprising Monthly Subscription PLUS 3 x Certification Upgrades

Certified Search Engine Optimizer Certificate

Our combination of Basic and Advanced search engine optimization training courses and one elective marketing course will give you the knowledge necessary to set up, monitor and maintain successful search engine optimization campaigns for your sites or your client's sites on the world's most popular search engines and directories.

This Certification series consists of the following 3 courses:

1) SEO101 +

2) SEO201 +

3) Any other SEC Certification course as an elective (e.g. WSC101, PPC101, PPC201, WSU101, CPPC101, LKB101 or KWR101)

Completion of this series will also help to prepare you for starting your own search engine optimization business or applying for a job as an SEO (search engine optimizer) or SEM (search engine marketer).

You will also receive:

  • A hard-copy Certificate of Training (pictured - click to enlarge).
  • A dedicated Certification Status page.
  • A discount coupon towards future courses.

Not ready to enroll yet? Please Tell Us Why.

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Paying By MasterCard or VISA? Use our Swipe HQ payment gateway* :

MastercardVISA

USD $799 once off (normally $984!) + $99 per month

*Swipe HQ is an authorized payment processor for goods and services provided by Search Engine College.

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Paying By Visa, AMEX, Diner's Club, Discover Card, JCB or PayPal? Use our 2Checkout payment gateway* :

VISAAMEXAMEXAMEXAMEXPay Pal

USD $799 once off (normally $984!) + $99 per month

Once you enter your billing information, you will be given the option to pay via PayPal in the *Choose Payment Method* step.

* 2CheckOut.com Inc. (Ohio, USA) is a payment facilitator for goods and services provided by Search Engine College.

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Pathway B: Certified Pay Per Click Marketer

Comprising Monthly Subscription PLUS 3 x Certification Upgrades

Certified Pay Per Click Marketer Certificate

Our combination of Basic and Advanced pay-per-click advertising courses and one elective marketing course will give you the knowledge necessary to set up, monitor and maintain successful pay-per-click advertising campaigns for your sites or your clients' sites on the world's most popular search engines and directories.

This Certification series consists of the following 3 courses:

1) PPC101 +

2) PPC201 +

3) Any other SEC Certification course as an elective (e.g. WSC101, SEO101, SEO201, WSU101, CPPC101, LKB101 or KWR101)

Completion of this series will also prepare you for starting your own search engine marketing business or applying for a job as SEM (search engine marketer) or Online Advertising Executive.

You will also receive:

  • A hard-copy Certificate of Training (pictured - click to enlarge).
  • A dedicated Certification Status page.
  • A discount coupon towards future courses.

Not ready to enroll yet? Tell Us Why.

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Paying By MasterCard or VISA? Use our Swipe HQ payment gateway* :

MastercardVISA

USD $799 once off (normally $984!) + $99 per month

*Swipe HQ is an authorized payment processor for goods and services provided by Search Engine College.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Paying By Visa, AMEX, Diner's Club, Discover Card, JCB or PayPal? Use our 2Checkout payment gateway* :

VISAAMEXAMEXAMEXAMEXPay Pal

USD $799 once off (normally $984!) + $99 per month

Once you enter your billing information, you will be given the option to pay via PayPal in the *Choose Payment Method* step.

* 2CheckOut.com Inc. (Ohio, USA) is a payment facilitator for goods and services provided by Search Engine College.

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Pathway C: Certified Search Engine Marketer

Comprising Monthly Subscription PLUS 5 x Certification Upgrades

Certified Search Engine Marketer Certificate

Our combination of Basic and Advanced search engine optimization training courses, plus Basic and Advanced pay-per-click advertising courses AND one elective search engine marketing course will give you the knowledge necessary to set up, monitor and maintain successful search engine optimization and pay-per-click advertising campaigns for your sites or your clients' sites on the world's most popular search engines and directories.

This Certification series consists of the following 5 courses:

1) SEO101 +

2) SEO201 +

3) PPC101 +

4) PPC201 +

5) Any other SEC Certification course as an elective (e.g. WSC101, WSU101, CPPC101, LKB101 or KWR101)

Completion of this series will also prepare you for starting your own search engine optimization or search engine marketing business, or applying for a job as a SEO (search engine optimizer) or SEM (search engine marketer) or Online Advertising Executive.

You will also receive:

  • A hard-copy Certificate of Training (pictured - click to enlarge).
  • A dedicated Certification Status page.
  • A discount coupon towards future courses.

Not ready to enroll yet? Tell Us Why.

Paying By MasterCard or VISA? Use our Swipe HQ payment gateway*:

MastercardVISA


USD
$1,299 once off (normally $1,574!) + $99 per month

*Swipe HQ is an authorized payment processor for goods and services provided by Search Engine College.

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Paying By Visa, AMEX, Diner's Club, Discover Card, JCB or PayPal? Use our 2Checkout payment gateway*:

VISAAMEXAMEXAMEXAMEXPay Pal


USD $1,299 once off (normally $1,574!) + $99 per month

Once you enter your billing information, you will be given the option to pay via PayPal in the *Choose Payment Method* step.

* 2CheckOut.com Inc. (Ohio, USA) is a payment facilitator for goods and services provided by Search Engine College.

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Access FREE SAMPLE LESSONS!

Want to try before you buy? Access our free sample Lessons from SEO101.

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Become Employable Upon Completion.

Take advantage of the global demand for search marketing staff. The Certification Pathways courses provide students with a higher standard of proficiency than individual courses and have been designed specifically to prepare students for immediate employment in the search industry. Employers and supervisors can verify a student's level of proficiency via their Certification Status page.

These combined levels of certification also enable students to study the material for each course simultaneously and save money on purchasing each of the courses separately.

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Tutor Supervision

All courses in the above Certification Pathways are tutor-supervised.

As a subscriber AND certification student, you will have a tutor assigned to guide you through the lesson material, grade your assignments and provide personalized feedback. If you make a 70 percent overall pass for your combined assessment items, you will also receive industry-recognized SEC Certification in your unit/s of study.

To learn more about the differences between our standard Subscription and our Certification upgrade option, please see our Benefits Comparison Table.

Completion of any of Search Engine College's Certification pathways prepares a student for employment within the search industry and indicates a student's proficiency in the very latest search engine algorithms and methodologies taught in our curriculum.

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Order Here Risk Free

Our Satisfaction Guarantee: If you are not 100% impressed and satisfied with your Search Engine College Subscription, simply YOU CAN CANCEL AT ANY TIME, no questions asked!

Not ready to subscribe yet? Tell Us Why.

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Sales Support:

Need sales support? Contact us with your questions.

If you are unsure which Certification Pathway is right for you, or have difficulty with our shopping cart, please contact us for advice.

Please note - When paying for subscription via credit card, your statement should show payee as either: "SHQ SrchEngineCollege" or "2CheckOut.com Inc."