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Search Engine College Celebrates 4th Birthday
19 May 2008: Online training institution
Search Engine College
turned four this week, and to celebrate, the college is expanding.
Search Engine College offers online training courses in search engine
optimization (SEO), Pay Per Click advertising (PPC) and other Search Engine
Marketing (SEM) subjects. Students can choose to participate in tutor-led
courses resulting in professional industry certification, or download a
self-study course. All courses are offered entirely online, to be taken at a
student's own pace, in a time-frame that suits them.
Since its launch on 13 May 2004, the college has experienced consistent
growth and in recent years the increase in enrollments and global reach has
been dramatic. As a response, 2008 will see extensive expansion via the
addition of new courses and new tutors.
“Last month saw the highest level of student enrollments to date and it
looks like this month is set to beat that record. As of last month, we have
enrolled over 500 students from 33 different countries. That’s quite an
achievement for a small business and I’m very proud today,” says Kalena
Jordan, Search Engine College’s Director of Studies.
Staff at Search Engine College attribute its global success to the standard
and variety of courses available and also the flexibility with which they
are offered. Students come from a wide range of cultural and professional
backgrounds. Some are breaking into the search engine optimization industry
for the first time while others are already in the industry and wish to
formalize and expand their existing knowledge.
“The beauty of the Search Engine College is that many courses can be
taken at your own pace. Instructors are long-time, well known professionals.
The Jordans have added new features to the school enhancements such as live
help, certification seals, campus shop, article library, jobs support,
course demos and more,” says Kim Krause Berg, owner of Cre8pc.com and
Web Site Usability tutor at the College.
To coincide with this week’s birthday celebrations, Search Engine College
has launched a new training course in the subject of Article Marketing. The
new course has been designed by copywriting expert Karon Thackston, who has
extensive industry experience not only as a copywriter, but as a published
and widely syndicated author and speaker. The course is open for enrollment
now.
Students can look forward to learning:
• 3 primary functions of article distribution.
•
The importance of selecting the right sites to distribute to.
•
A proven process for creating a reliable core distribution list.
•
The truth about reprint rights and content protection.
•
Important article distribution channels that are often overlooked.
•
What Google says about duplicate content when it comes to articles.
“Effective article distribution has become a vital part of link building.
However, most people make several common mistakes that undermine their
efforts. The purpose of creating this course was to teach simple and proven
ways to create article distribution campaigns that gain both exposure and
quality links for a website,” says course author and Web Site
Copywriting tutor Karon Thackston.
Search Engine College is recognized as an industry leader and continues to
raise the bar in the field of search marketing training and education. An
expanding curriculum and a truly international student population means 2008
is set to be the biggest year for the college to date.
Enrollments at Search Engine College are accepted 24 hours a day via the web
site.
About Search Engine College
Search Engine College (SEC)
is an online training institution offering instructor-led short courses and
downloadable self-study courses in Search Engine Optimization and Search
Engine Marketing subjects. SEC is owned by
Jordan Consulting Group
and managed by well-known search engine optimization industry expert Kalena
Jordan. All classes are run in conjunction with experienced tutors
specialized in various aspects of search engine marketing and well-respected
in the industry.
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For further enquiries or information contact:
Search Engine College
Kalena Jordan
Director of Studies
Phone / Fax : + 643 329 3052
Email: kalena[[at]]searchenginecollege.com