Pay Per Click Starter Course

paid search advertising

Are you thinking about running an advertising campaign on the pay-per-click search engines? Want your site to appear in the "Sponsored Matches" at the top of the search results in Google, Bing or Yahoo? Not sure where to begin or what's involved? Then our Pay-Per-Click Advertising Starter Course is for you!

Ensure your advertising campaign is designed for success from the very first impression. Our Pay-Per-Click Starter course will give you the knowledge necessary to set up, monitor and maintain a successful campaign to promote your web site on the pay-per-click search engines and their network of partner sites. If you are already familiar with running pay-per-click campaigns, we recommend you take our Pay-Per-Click Advanced course.

Your tutor for PPC 101 is well-known industry expert Kalena Jordan, who holds both Bing Ads Accredited Professional and AdWords Qualified Professional status.

 

extra-bonus

 

 

US $175 in Google AdWords & Bing Ads
Advertising Credits for every student!

 

 

 

 

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Topics Studied During This Course:

Pay-Per-Click-Starter-Course
Lesson 1 = An Introduction to Pay Per Click Marketing
Lesson 2 = Pay Per Click Campaign Preparation
Lesson 3 = An Introduction to Google AdWords
Lesson 4 = How to Set Up an AdWords Account
Lesson 5 = An Introduction to Bing Ads (PPC for Bing and Yahoo)
BONUS Lesson!
= The Yahoo! / Microsoft Search Alliance
Lesson 6 = How to Set Up a Bing Ads Account
Lesson 7 = Keyword Research for PPC Campaigns
Lesson 8 = Ad Copy Creation for PPC Campaigns
Lesson 9 = Landing Page Creation for PPC Campaigns
Lesson 10 = PPC Campaign Conversion & ROI Measurement

More Lesson Detail

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Course Fee:

  • There is no separate fee to take this course. Your monthly member subscription of USD $99 provides you with access to ALL Search Engine College courses, including this one.

Course Format:

  • Online
  • Login to course area

Course Duration:

  • Self paced (no set class times)
  • Continual access to course materials via monthly subscription

Course Content:

  • 10 lessons
  • 1 Excel spreadsheet
  • 10 interactive online review quizzes
  • 4 assignments
  • 1 interactive online exam

BONUS :

  • USD 75 AdWords Credit Voucher
  • USD 100 Bing Ads Credit Voucher

Your Tutor:

Kalena Jordan

BingAds_Accredited_Badge

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

What You Will Learn:

  • Introduction to pay per click search engines.
  • How to open and set up an account in Google AdWords.
  • How to open and set up an account in Yahoo! Search Marketing (Overture).
  • How to research and select appropriate keywords to target.
  • How to create powerful and effective text ads.
  • How to use ad geo-targeting effectively.
  • How to monitor your campaign and measure your ROI (Return on Investment).
  • How to export or download campaign performance reports.
  • An introduction to landing pages.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Who Should Take This Course:

  • Marketing and advertising executives entrusted with the responsibility of promoting their company's or clients' web sites.
  • Webmasters wanting to increase traffic to their web sites and are prepared to pay for it by the click.
  • Small business owners wanting to learn how to promote their web sites on the search engines via paid listings.
  • Marketers of e-commerce sites that want to use PPC to measure their site's visitor to customer conversion ratios.
  • SEOs that want to include pay per click search marketing campaigns as part of their product offerings.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Optional Certification :

If you prefer to study under tutor-supervision and/or would like to receive Certification in this unit, we recommend you take up our Certification option below for a flat fee of USD 295.

As a certification student, you will have a tutor assigned to guide you through the lesson material, grade your assignments and provide personalized feedback. If you make a 70 percent overall pass for your combined assessment items, you will also receive industry-recognized SEC Certification in your unit of study.

To learn more about the differences between our standard Subscription and our Certification upgrade option, please see our Benefits Comparison Table.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Order Here Risk Free

Our Satisfaction Guarantee: If you are not 100% impressed and satisfied with your Search Engine College Subscription, simply YOU CAN CANCEL AT ANY TIME, no questions asked!

What have you got to lose? Join right NOW via Secure Credit Card / eCheck / PayPal by ticking the check box and clicking on the BUY NOW button below:

Yes, I want to become a Search Engine College member now and be granted access to ALL courses in your curriculum for the low price of USD $99 per month. I understand I can cancel my subscription at any time if I am not completely delighted with my membership.

Search Engine College Membership (Monthly Subscription)

USD 99 (monthly fee)

MastercardVISA

via Secure Shopping Cart

*Swipe HQ is an authorized payment processor for goods and services provided by Search Engine College.

Not ready to subscribe yet? Tell Us Why.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Paying By AMEX, Diner's Club, Discover Card, JCB or PayPal?

USD 99 (monthly fee)

AMEXAMEXAMEXAMEXPay Pal




Once you enter your billing information, you will be given the option to pay via PayPal in the *Choose Payment Method* step.

* 2CheckOut.com Inc. (Ohio, USA) is a payment facilitator for goods and services provided by Search Engine College.

Not ready to subscribe yet? Tell Us Why.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Optional Certification Upgrade (Once Off Purchase)

If you would like to upgrade to SEC Certification for this course and/or other courses, please add the number of units below and click Buy Now. We will confirm with you via email the unit/s that you would like to upgrade to Certification.

USD 295 (flat fee)

MastercardVISA


via Secure Shopping Cart

*Swipe HQ is an authorized payment processor for goods and services provided by Search Engine College.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Paying By AMEX, Diners Club, Discover Card, JCB or PayPal?

USD 295 (flat fee)

AMEXAMEXAMEXAMEXPay Pal




Quantity

Once you enter your billing information, you will be given the option to pay via PayPal in the *Choose Payment Method* step.

* 2CheckOut.com Inc. (Ohio, USA) is a payment facilitator for goods and services provided by Search Engine College.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Sales Support:

Need sales support? Contact us with your questions.

Please note - When paying for subscription via credit card, your statement should show payee as: "SHQ SrchEngineCollege" or "2CO SrchEngineCollege".