PPC101
Are you thinking about running an advertising campaign on the pay-per-click search engines? Want your site to appear in the “Sponsored Matches” at the top of the search results in Google, Bing or Yahoo? Not sure where to begin or what’s involved? Then our Pay-Per-Click Advertising Starter Course is for you!
Ensure your advertising campaign is designed for success from the very first impression. Our Pay-Per-Click Starter course will give you the knowledge necessary to set up, monitor and maintain a successful campaign to promote your web site on the pay-per-click search engines and their network of partner sites. If you are already familiar with running pay-per-click campaigns, we recommend you take our Pay-Per-Click Advanced course.
Your tutor for PPC 101 is well-known industry expert Kalena Jordan.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Topics Studied During This Course:
Lesson 1 = An Introduction to Pay Per Click Marketing
Lesson 2 = Pay Per Click Campaign Preparation
Lesson 3 = An Introduction to Google AdWords
Lesson 4 = How to Set Up an AdWords Account
Lesson 5 = An Introduction to Microsoft adCenter (PPC for Bing and Yahoo)
Lesson 6 = How to Set Up a Microsoft adCenter Account
Lesson 7 = Keyword Research for PPC Campaigns
Lesson 8 = Ad Copy Creation for PPC Campaigns
Lesson 9 = Landing Page Creation for PPC Campaigns
Lesson 10 = PPC Campaign Conversion & ROI Measurement
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Two Versions to Choose From:
1. Certification – This course is tutor-supervised with a tutor assigned to guide students through the lesson material and review their assignments. Students who want to receive industry-recognized SEC Certification for Pay Per Click Advertising must take the Certification version of the course under tutor-supervision and make a 70% overall pass.
2. Self-Study – Students who take the course via self-study do not receive tutor-supervision, do not submit assignments and do not qualify for SEC Certification.
To learn more about the differences between our Certification and Self-Study course versions, please see our FAQs.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Course Format:
- Online
- Login to course area
Course Duration:
- Self paced (no set class times)
- 12 months access to course materials
Course Fees:
- Certification course = USD $395
- Self-study course = USD $295
Course Content:
- 10 downloadable PDF Lessons (97 pages in total!)
- 10 interactive online review quizzes
- 3 assignments
- 1 interactive online exam
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
What You Will Learn:
- Introduction to pay per click search engines.
- How to open and set up an account in Google AdWords.
- How to open and set up an account in Yahoo! Search Marketing (Overture).
- How to research and select appropriate keywords to target.
- How to create powerful and effective text ads.
- How to use ad geo-targeting effectively.
- How to monitor your campaign and measure your ROI (Return on Investment).
- How to export or download campaign performance reports.
- An introduction to landing pages.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Who Should Take This Course:
- Marketing and advertising executives entrusted with the responsibility of promoting their company’s or clients’ web sites.
- Webmasters wanting to increase traffic to their web sites and are prepared to pay for it by the click.
- Small business owners wanting to learn how to promote their web sites on the search engines via paid listings.
- Marketers of e-commerce sites that want to use PPC to measure their site’s visitor to customer conversion ratios.
- SEOs that want to include pay per click search marketing campaigns as part of their product offerings.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Students Will Receive:
- 12 months access to our online classroom area
- Downloadable Adobe PDF lessons to keep.
- 12 months worth of lesson updates.
- Permanent access to our Search Engine Wiki, containing extensive search engine marketing resources.
- 12 months access to our exclusive industry discounts area.
- 12 months access to our online quizzes and final exam.
- Permanent membership in our Search Engine College Facebook Group.
- Permanent access to our Search Engine Marketing Jobs Forum listing employment opportunities in the search industry.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Certification Graduates Will Receive:
- Search Engine College Seal of Certification in your chosen subject.
- Search Engine College Certificate of Training (hard copy certificates) for display on your wall or in your resume.
- A personalized Certification Status page.
- Permanent membership in our exclusive Search Engine College Facebook Alumni Group.
- A discount coupon towards future courses.
Not ready to enroll yet? Tell Us Why.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Order Here Risk Free
Our Satisfaction Guarantee: If you are not 100% impressed and satisfied with any of our online certification courses, simply contact us within 7 days of purchase and WE WILL REFUND YOUR MONEY, no questions asked!
What have you got to lose? Enroll right NOW via Secure Credit Card / eCheck / PayPal by ticking the check box and clicking on the BUY NOW button below:
Yes, I want to enroll in the course/s of my choice now. I understand I am entitled to a guaranteed 100% refund if I am not completely delighted with my course/s.~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Pay Per Click Starter Course (Certification)
NOW $395
2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for goods and services provided by Search Engine College.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Pay Per Click Starter Course (Self-Study)
NOW $295
2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for goods and services provided by Search Engine College.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Satisfaction guaranteed or your money back.
Sales Support:
Purchasing multiple courses? Then use our 2Checkout Shopping Cart.
Need sales support? Contact us with your questions.
Please note – When paying for courses via credit card, your statement may show payee as one of the following: “Search Engine College”, “2CO.COM* SE College” or “Web Rank”.
*2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for goods and services provided by Search Engine College.
If you are unsure whether our PPC Starter or PPC Advanced course is right for you, please view our PPC course comparison page.
Tags: editing