Pay Per Click Courses

paid search advertising

Are you thinking about running a paid search advertising campaign? Want your site to appear in the “Sponsored Matches” at the top of the search results? Already running a pay-per-click campaign on Google AdWords or Bing Ads and want to improve it? Then our Pay-Per-Click Courses are for you!

Ensure your advertising campaign is designed for success from the very first impression. Our Pay-Per-Click search marketing courses will give you the knowledge necessary to set up, monitor and maintain highly successful advertising campaigns that promote your web site via the pay-per-click search engines and their network of partner sites.


Pay Per Click Starter Course

  • An introduction to pay per click search engines.
  • How to open and set up an account in Google AdWords.
  • How to open and set up an account in Bing Ads (for Yahoo and Bing).
  • How to research and select appropriate keywords to target.
  • How to create powerful and effective text ads.
  • How to use ad geo-targeting effectively.
  • How to monitor your campaign and measure your ROI (Return on Investment).
  • How to export or download campaign performance reports.
  • An introduction to landing pages.

Learn more about our Pay Per Click Starter Course.



Pay Per Click Advanced Course

  • How to streamline and tweak your target keyword list.
  • How to optimize your text ads for higher conversions.
  • How to target specific geographic and demographic markets via your campaigns.
  • How to create and test successful landing pages on your site for more conversions.
  • How to use tracking URLs within your campaign.
  • How to tweak your ad campaign to increase ROI.
  • How to use the best keyword bidding strategy.
  • How to create customized campaign performance reports for clients or stakeholders.

Learn more about our Pay Per Click Advanced Course.






US $175 in Google AdWords & Bing Ads
Advertising Credits for every student!