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Search Engine College is delighted to announce that we now have students from 33 different countries around the world enrolled in our courses!

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PAY PER CLICK SEARCH ENGINE COURSES

Earn Cash From Your Web Site

Got a web site? Like to earn extra bucks simply by having a text link or image on it? Then become a Search Engine College affiliate and earn up to $179 per conversion. That's right! You earn 15% commission from every course registration that results from your referral. Learn More Here

Are you thinking about running a pay-per-click search engine campaign? Want your site to appear in the "Sponsored Matches" at the top of the search results? Already running a pay-per-click campaign and want to improve it? Then our Pay-Per-Click Courses are for you!

Ensure your advertising campaign is designed for success from the very first impression. Our Pay-Per-Click search marketing courses will give you the knowledge necessary to set up, monitor and maintain highly successful advertising campaigns that promote your web site via the pay-per-click search engines and their network of partner sites.



Pay Per Click Starter

• - An introduction to pay per click search engines.


• - How to open and set up an account in Google AdWords.


• - How to open and set up an account in Yahoo! Search Marketing (Overture).


• - How to research and select appropriate keywords to target.


• - How to create powerful and effective text ads.


• - How to use ad geo-targeting effectively.


• - How to monitor your campaign and measure your ROI (Return on Investment).


• - How to export or download campaign performance reports.


• - An introduction to landing pages.

Click Here to learn more about our Pay Per Click Starter Course.



Pay Per Click Advanced

• - How to streamline and tweak your target keyword list.


• - How to optimize your text ads for higher conversions.


• - How to target specific geographic and demographic markets via your campaigns.


• - How to create and test successful landing pages on your site for more conversions.


• - How to use tracking URLs within your campaign.


• - How to tweak your ad campaign to increase ROI.


• - How to use bid management software to automate your Yahoo! Search Marketing (Overture) keyword bidding.


• - How to create customized campaign performance reports for clients or stakeholders.

Click Here to learn more about our Pay Per Click Advanced Course.