Access Free Lessons

access free seo lessonsLike to try before you buy? Access 3 free sample lessons taken from our SEO Starter course. No catch!

Pay Per Click Advanced Course

paid search advertising

Are you currently running paid search advertising campaigns using Google AdWords and / or Bing Ads? Not getting good results? Want to improve your ad click-through and conversion rates? Then our Pay Per Click Advanced Course is for you.

Improve the Return on Investment of your paid search engine campaigns. Take your knowledge of pay per click marketing to the next level. Our Pay Per Click Advanced course will give you the information necessary to improve and maintain a successful campaign promoting your web site on the pay per click search engines and their network of partner sites. Unless you are already familiar with running pay per click campaigns, we recommend you first take our Pay-Per-Click Starter course.

Your tutor for PPC 101 is well-known industry expert Kalena Jordan, who holds both Bing Ads Accredited Professional and AdWords Qualified Professional status.

 

extra-bonus

 

 

US $175 in Google AdWords & Bing Ads
Advertising Credits for every student!

 

 

 

 

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Topics Studied During This Course:

Lesson 1 = An Overview of PPC Marketing
Lesson 2 = Pay Per Click Search Engines
Lesson 3 = Key Elements of a Successful PPC CampaignPay-Per-Click-Advanced-Course
Lesson 4 = Regional and Niche Market Targeting
Lesson 5 = Building Effective PPC Ads
Lesson 6 = Successful PPC Bidding Strategies
Lesson 7 = How to Create Killer Landing Pages
Lesson 8 = Click Fraud & Anti-Competitive Practices
Lesson 9 = Landing Page Testing
Lesson 10 = Monitoring and Tweaking Your Campaigns
Bonus Lesson! = Pay Per Click Tools and Software

More Lesson Detail

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Course Fee:

  • There is no separate fee to take this course. Your monthly member subscription of USD $99 provides you with access to ALL Search Engine College courses, including this one.

Course Format:

  • Online
  • Login to course area

Course Duration:

  • Self paced (no set class times)
  • Continual access to course materials via monthly subscription

Course Content:

  • 10 lessons
  • 10 interactive online review quizzes
  • 4 assignments
  • 1 interactive online exam

BONUS :

  • USD 75 AdWords Credit Voucher
  • USD 100 Bing Ads Credit Voucher

 

Your Tutor:

Kalena Jordan

BingAds_Accredited_Badge

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

What You Will Learn:

  • How to effectively use all the features of your Google AdWords account.
  • How to effectively use all the features of your Microsoft adCenter account.
  • How to streamline and tweak your target keyword list.
  • How to optimize your text ads for higher conversions.
  • How to target specific geographic and demographic markets via your campaigns.
  • How to create and test successful landing pages on your site for more conversions.
  • How to use tracking URLs within your campaign.
  • How to continuously monitor your ROI (Return on Investment) and tweak your ad campaign to increase it.
  • How to use bid management software to automate your keyword bidding.
  • How to create customized campaign performance reports for clients or stakeholders.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Who Should Take This Course:

  • Those who have taken our Pay Per Click Starter course and want more advanced knowledge in this area of online marketing.
  • Marketing executives responsible for promoting their company's or clients' web sites who already have some experience running pay-per-click campaigns.
  • Webmasters or small business owners currently running pay per click campaigns, who want to increase their ad conversion rates and ROI (Return on Investment).
  • SEOs that sell pay-per-click search engine marketing campaigns as part of their product offering, who want to expand their knowledge to a more advanced level.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Optional Certification :

If you prefer to study under tutor-supervision and/or would like to receive Certification in this unit, we recommend you take up our Certification option below for a flat fee of USD 295.

As a certification student, you will have a tutor assigned to guide you through the lesson material, grade your assignments and provide personalized feedback. If you make a 70 percent overall pass for your combined assessment items, you will also receive industry-recognized SEC Certification in your unit of study.

To learn more about the differences between our standard Subscription and our Certification upgrade option, please see our Benefits Comparison Table.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Order Here Risk Free

Our Satisfaction Guarantee: If you are not 100% impressed and satisfied with your Search Engine College Subscription, simply YOU CAN CANCEL AT ANY TIME, no questions asked!

What have you got to lose? Join right NOW via Secure Credit Card / eCheck / PayPal by ticking the check box and clicking on the BUY NOW button below:

Yes, I want to become a Search Engine College member now and be granted access to ALL courses in your curriculum for the low price of USD $99 per month. I understand I can cancel my subscription at any time if I am not completely delighted with my membership.

Search Engine College Membership (Monthly Subscription)

USD 99 (monthly fee)

MastercardVISA

via Secure Shopping Cart

*Swipe HQ is an authorized payment processor for goods and services provided by Search Engine College.

Not ready to subscribe yet? Tell Us Why.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Paying By AMEX, Diner's Club, Discover Card, JCB or PayPal?

USD 99 (monthly fee)

AMEXAMEXAMEXAMEXPay Pal




Once you enter your billing information, you will be given the option to pay via PayPal in the *Choose Payment Method* step.

* 2CheckOut.com Inc. (Ohio, USA) is a payment facilitator for goods and services provided by Search Engine College.

Not ready to subscribe yet? Tell Us Why.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Optional Certification Upgrade (Once Off Purchase)

If you would like to upgrade to SEC Certification for this course and/or other courses, please add the number of units below and click Buy Now. We will confirm with you via email the unit/s that you would like to upgrade to Certification.

USD 295 (flat fee)

MastercardVISA


via Secure Shopping Cart

*Swipe HQ is an authorized payment processor for goods and services provided by Search Engine College.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Paying By AMEX, Diners Club, Discover Card, JCB or PayPal?

USD 295 (flat fee)

AMEXAMEXAMEXAMEXPay Pal




Quantity

Once you enter your billing information, you will be given the option to pay via PayPal in the *Choose Payment Method* step.

* 2CheckOut.com Inc. (Ohio, USA) is a payment facilitator for goods and services provided by Search Engine College.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Sales Support:

Need sales support? Contact us with your questions.

Please note - When paying for subscription via credit card, your statement should show payee as: "SHQ SrchEngineCollege" or "2CO SrchEngineCollege".