PAY-PER-CLICK ADVANCED COURSE - PPC201
Are you currently running a campaign on the pay per click search engines? Want to improve your ad click-through and conversion rates? Then our Pay Per Click Advanced Course is for you.
Improve the Return on Investment of your paid search engine campaigns. Take your knowledge of pay per click marketing to the next level. Our Pay Per Click Advanced course will give you the information necessary to improve and maintain a successful campaign promoting your web site on the pay per click search engines and their network of partner sites. Unless you are already familiar with running pay per click campaigns, we recommend you first take our Pay-Per-Click Starter course.
Your tutor for PPC201 is well-known industry expert Kalena Jordan.
Topics Studied During This Course:
Lesson 1 = An Overview of PPC MarketingMore Lesson Detail
Lesson 2 = Pay Per Click Search Engines
Lesson 3 = Key Elements of a Successful PPC Campaign
Lesson 4 = Regional and Niche Market Targeting
Lesson 5 = Building Effective PPC Ads
Lesson 6 = Successful PPC Bidding Strategies
Lesson 7 = How to Create Killer Landing Pages
Lesson 8 = Click Fraud & Anti-Competitive Practices
Lesson 9 = Landing Page Testing
Lesson 10 = Monitoring and Tweaking Your Campaigns
Bonus Lesson = Pay Per Click Tools and Software
Two Versions to choose from:
- Certification - This course is tutor-supervised with a tutor assigned to guide students through the lesson material and review their assignments. Students who want to receive industry-recognized SEC Certification for Pay-Per-Click Advertising must take the Certification version of the course under tutor supervision and make a 70% overall pass.
- Self-Study - Students who take the course via self-study do not receive tutor supervision, do not submit assignments and do not qualify for SEC Certification.
To learn more about the differences between our Certification and Self-Study course versions, please see our FAQ #7.
Course Format:
- - Online
- - Login to course area
Course Duration:
- - Self paced (no set class times)
- - 12 months access to course materials
- - Certification course =
USD $395
- - Self-study course = USD $295
What You Will Learn:
- - How to effectively use all the features of your Google AdWords account.
- - How to effectively use all the features of your Yahoo! Search Marketing (Overture) account.
- - How to streamline and tweak your target keyword list.
- - How to optimize your text ads for higher conversions.
- - How to target specific geographic and demographic markets via your campaigns.
- - How to create and test successful landing pages on your site for more conversions.
- - How to use tracking URLs within your campaign.
- - How to continuously monitor your ROI (Return on Investment) and tweak your ad campaign to increase it.
- - How to use bid management software to automate your Yahoo! Search Marketing keyword bidding.
- - How to create customized campaign performance reports for clients or stakeholders.
Who Should Take This Course:
- - Those who have taken our Pay Per Click Starter course and want more advanced knowledge in this area of online marketing.
- - Marketing executives responsible for promoting their company's or clients' web sites who already have some experience running pay-per-click campaigns.
- - Webmasters or small business owners currently running pay per click campaigns, who want to increase their ad conversion rates and ROI (Return on Investment).
- - SEOs that sell pay-per-click search engine marketing campaigns as part of their product offering, who want to expand their knowledge to a more advanced level.
Not ready to enroll yet? Click Here. Ready to enroll? Make your selection below:
Pay-Per-Click Advanced Course (Certification) USD $395
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2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for goods and services provided by Search Engine College.
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Pay-Per-Click Advanced Course (Self-Study) USD $295
Buy now via Secure Credit Card or eCheck
2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for goods and services provided by Search Engine College.
Buy now via Secure PayPal Payment
Satisfaction guaranteed or your money back.
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If you are unsure whether our PPC Starter or PPC Advanced course is right for you, please view our PPC course comparison page.