If you’re a marketing or advertising executive entrusted with the job of promoting your company’s web site via search engines, you will want to:
- Learn how search engine compatible your company web site currently is.
- Learn how to quickly make changes to the web site to make it more compatible with search engines.
- Learn how to easily integrate keywords and phrases into your web pages to ensure they appear higher in search results than your competitors.
- Use industry best practices when optimizing the web site to ensure it is not penalized for spamming the search engines.
- Know what meaningful data to include in search engine reports for your boss and other stake holders to easily grasp web site marketing progress.
Impress Your Superiors
By taking our search engine marketing courses, you will also learn how to:
- Easily measure and increase the Return on Investment of your web site and your online marketing campaigns.
- Learn what key metrics in your web site statistics provide the most important information about your visitors and customers.
- Easily create and present web site performance reports to your superiors and company stake-holders that make you look like a marketing genius.
- Obtain an edge over other applicants when applying for lucrative promotions.
- Make everyone else in the office jealous of your enormous pay increase resulting from your boss’s appreciation of your new skills.*
*Individual results may vary 🙂
Why Study With Us?
Our course material consists of the most current optimization methodologies based on the very latest industry data and algorithmic changes by the search engines.
Our online college courses take a holistic approach to web site promotion, focusing on the importance of web site design, functionality and usability as well as search engine compatibility.
Our tutors are fun people to be around and learn from. We don’t blind you with science or bore you with jargon (at least, not intentionally).
We know how busy marketing execs can be, so we have made available both tutor supervised courses and self-study courses for you to take at your own pace. Just choose your preference.
Ready to become a certified search marketing genius?
Want to try before you buy? Access free sample SEO lessons.