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Link Building Course

link building

It’s not enough to make your site compatible with search engines and optimized for your target keywords. For it to be considered relevant for matching search queries, your site needs to attract plenty of high quality, related links pointing to it. Called link popularity, this factor is an important component in the ranking algorithms of many major search engines these days (particularly Google).

Effective link-building campaigns require the research and location of top sites in your niche markets that are highly relevant to your target audience and have excellent linking potential.

Researching and establishing one-way links from target sites is a time-consuming process that, for best results, should be done by hand, one at a time. The goal is to establish a professional, search engine friendly and mutually beneficial relationship with the right link partners for your business.

Our Link-Building 101 course will teach you how to recognize sites with the best link potential, how to research and obtain one-way links and how to manage links on your own site. It will also show you how to establish a successful link building campaign, how to implement content that attracts natural links and how to increase your site’s link popularity and traffic as a result.

Your tutor for Link-Building 101 is well-known industry expert Kalena Jordan.

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Topics Studied During This Course:

Lesson 1 = An Introduction to Link Building
Lesson 2 = What Type of Links Are There?
Lesson 3 = How to Create and Manage a Link Building Campaign
Lesson 4 = Managing Links on Your Web Site
Lesson 5 = Niche Link Building
Lesson 6 = Editorial Link Building
Lesson 7 = Social Media Link Building
Lesson 8 = Link Building Tactics to Avoid
Lesson 9 = Measuring the Effectiveness of Your Link Building Campaign
Lesson 10 = Useful Link Building Tools

More Lesson Detail Coming Soon!

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Course Fee:

  • There is no separate fee to take this course. Your monthly member subscription of USD $99 provides you with access to ALL Search Engine College courses, including this one.

Course Format:

  • Online
  • Login to course area

Course Duration:

  • Self paced (no set class times)
  • Continual access to course materials via monthly subscription

Course Content:

  • 10 lessons
  • 1 MS Excel link building campaign spreadsheet (template)
  • 4 videos
  • 1 downloadable PDF
  • 9 interactive online review quizzes
  • 4 assignments
  • 1 interactive online exam

Your Tutor:

Kalena Jordan

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What You Will Learn:

  • How to research potential link partners.
  • How to conduct a link audit.
  • How to create a link description for your site.
  • How to choose keywords to include in your link.
  • How to create and track a link campaign.
  • How to use anchor text in your link effectively.
  • What to include in a link policy.
  • How to manage links on your own site.
  • How to create content that attracts more incoming links.
  • How to measure the effectiveness of your link building efforts
  • How to build your site's link popularity over the long term.

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Who Should Take This Course:

  • Marketing executives wanting to increase the link popularity of their company's or clients' web sites.
  • Small business owners or webmasters wanting to learn how to market their own web sites.
  • Copywriters wanting to know how to use search keywords within link text.
  • Students or unemployed persons wanting to learn how to increase the link popularity of web sites in preparation for starting their own search engine marketing business or applying for a job as a search engine marketer.
  • SEMs wanting to expand their knowledge of link building and link popularity to improve search engine rankings for their clients.

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Optional Certification :

If you prefer to study under tutor-supervision and/or would like to receive Certification in this unit, we recommend you take up our Certification option below for a flat fee of USD 295.

As a certification student, you will have a tutor assigned to guide you through the lesson material, grade your assignments and provide personalized feedback. If you make a 70 percent overall pass for your combined assessment items, you will also receive industry-recognized SEC Certification in your unit of study.

To learn more about the differences between our standard Subscription and our Certification upgrade option, please see our Benefits Comparison Table.

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Our Satisfaction Guarantee: If you are not 100% impressed and satisfied with your Search Engine College Subscription, simply YOU CAN CANCEL AT ANY TIME, no questions asked!

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Yes, I want to become a Search Engine College member now and be granted access to ALL courses in your curriculum for the low price of USD $99 per month. I understand I can cancel my subscription at any time if I am not completely delighted with my membership.

Search Engine College Membership (Monthly Subscription)

USD 99 (monthly fee)

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Paying By AMEX, Diner's Club, Discover Card, JCB or PayPal?

USD 99 (monthly fee)

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Once you enter your billing information, you will be given the option to pay via PayPal in the *Choose Payment Method* step.

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Not ready to subscribe yet? Tell Us Why.

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Optional Certification Upgrade (Once Off Purchase)

If you would like to upgrade to SEC Certification for this course and/or other courses, please add the number of units below and click Buy Now. We will confirm with you via email the unit/s that you would like to upgrade to Certification.

USD 295 (flat fee)

MastercardVISA


via Secure Shopping Cart

*Swipe HQ is an authorized payment processor for goods and services provided by Search Engine College.

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Paying By AMEX, Diners Club, Discover Card, JCB or PayPal?

USD 295 (flat fee)

AMEXAMEXAMEXAMEXPay Pal




Quantity

Once you enter your billing information, you will be given the option to pay via PayPal in the *Choose Payment Method* step.

* 2CheckOut.com Inc. (Ohio, USA) is a payment facilitator for goods and services provided by Search Engine College.

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Please note - When paying for subscription via credit card, your statement should show payee as: "SHQ SrchEngineCollege" or "2CO SrchEngineCollege".