LKB101
It’s not enough to make your site compatible with search engines and optimized for your target keywords. For it to be considered relevant for matching search queries, your site needs to attract plenty of high quality, related links pointing to it.
Called link popularity, this factor is an important component in the ranking algorithms of many major search engines these days (particularly Google).
Effective link-building campaigns require the research and location of top sites in your niche markets that are highly relevant to your target audience and have excellent linking potential.
Contacting and requesting one-way or reciprocal links from each of the target sites individually is a time-consuming process that, for best results, should be done by hand, one at a time. The goal is to establish a professional, search engine friendly and mutually beneficial relationship with the right link partners for your business.
Our Link-Building 101 course will teach you how to research potential link partners, obtain one-way links (for best results) or reciprocate links with them and increase your site’s link popularity and traffic as a result.
Your tutor for Link-Building 101 is well-known industry expert Bob Gladstein.
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Topics Studied During This Course:
Lesson 1 = An Introduction to Link Building
Lesson 2 = Link Building Strategies
Lesson 3 = Requesting Links
Lesson 4 = Link Requesting and Tracking
More Lesson Detail Coming Soon!
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Two Versions to Choose From:
1. Certification – This course is tutor-supervised with a tutor assigned to guide students through the lesson material and review their assignments. Students who want to receive industry-recognized SEC Certification for Link Building must take the Certification version of the course under tutor-supervision and make a 70% overall pass.
2. Self-Study – Students who take the course via self-study do not receive tutor-supervision, do not submit assignments and do not qualify for SEC Certification.
To learn more about the differences between our Certification and Self Study course versions, please see our FAQs.
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Course Format:
- Online
- Login to course area
Course Duration:
- Self paced (no set class times)
- 12 months access to course materials
Course Fees:
- Certification course = USD $295
- Self-Study course = USD $195
Course Content:
- 4 downloadable PDF lessons
- 4 interactive online review quizzes
- 1 assignment
- 1 interactive online exam
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What You Will Learn:
- How to research potential link partners.
- How to create a link description for your site.
- How to choose keywords to include in your link.
- How to use anchor text in your link effectively.
- How to approach potential link partners with a view to obtaining or exchanging links.
- When you should reciprocate link requests you receive.
- How to create a links page on your site.
- How to maintain your link resources.
- How to build your site’s link popularity over the long term.
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Who Should Take This Course:
- Marketing executives wanting to increase the link popularity of their company’s or clients’ web sites.
- Small business owners or webmasters wanting to learn how to market their own web sites.
- Copywriters wanting to know how to use search keywords within link text.
- Students or unemployed persons wanting to learn how to increase the link popularity of web sites in preparation for starting their own search engine marketing business or applying for a job as a search engine marketer.
- SEMs wanting to expand their knowledge of link building and link popularity to improve search engine rankings for their clients.
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Students Will Receive:
- 12 months access to our online classroom area
- Downloadable Adobe PDF lessons to keep.
- 12 months worth of lesson updates.
- Permanent access to our Search Engine Wiki, containing extensive search engine marketing resources.
- 12 months access to our exclusive industry discounts area.
- 12 months access to our online quizzes and final exam.
- Permanent membership in our Search Engine College Facebook Group.
- Permanent access to our Search Engine Marketing Jobs Forum listing employment opportunities in the search industry.
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Certification Graduates Will Receive:
- Search Engine College Seal of Certification in your chosen subject.
- Search Engine College Certificate of Training (hard copy certificates) for display on your wall or in your resume.
- A personalized Certification Status page.
- Permanent membership in our exclusive Search Engine College Facebook Alumni Group.
- A discount coupon towards future courses.
Not ready to enroll yet? Tell Us Why.
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Link Building Course (Certification)
NOW $295
2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for goods and services provided by Search Engine College.
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Link Building Course (Self-Study)
NOW $195
2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for goods and services provided by Search Engine College.
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Satisfaction guaranteed or your money back.
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*2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for goods and services provided by Search Engine College.