Search Industry Job of the Week: Country Marketing Manager Google Australia

Job Title: Country Marketing Manager - Google Australia

Job Reference #: Unknown

Position Type: Full Time

Name of employer: Google

Location: Sydney, Australia

Date Posted: November 2007

Position description:

Do you love Google? Interested in learning more about one of the most cutting-edge technology companies in the world? We are looking for flexible, hardworking, experienced people, passionate about Google, to analyze, measure, position, package, and promote Google's product and business offerings in Australia.

Major responsibilities:

• Build and manage a world class team to handle all of Google marketing efforts in the region.
• Lead the development of Google's marketing plans for consumer, advertiser and publisher products in Australia, working closely with cross functional teams in the region and around the world.
• Ensure the monitoring of consumer, industry and competitive behaviour in Australia and provide local market expertise to the Google team.
• Create the Australia agency strategy, solicit and evaluate agency bids, and manage agency relationships.
• Drive the implementation of marketing campaigns including: Direct marketing, affiliate marketing, online/offline advertising and promotions.
• Marketing communications materials including sales collateral, merchandise, print and online advertising, email newsletters and blogs.
• Trade shows and industry events and advise where company participation or sponsorship would be appropriate.
• Standalone Google events and workshops, where appropriate.
• Co-marketing, reseller and other third party relationships.
• Ongoing retention programs for consumers, advertisers and publishers.
• Local market research.
• Effectively champion the needs of the local markets.
• Contribute pro-actively to the overall development of Google through ideas and creativity based on solid market and sector knowledge.
• Evaluate marketing opportunities and initiate programs to increase awareness and usage of Google products.
• Oversee the Australia marketing budget.

Requirements:

• MBA or masters preferred.
• Fluent in English.
• Minimum 8-10 years marketing experience in the Australia market.
• 3-5 years Internet, online services/media industry experience.
• Minimum 4 years business-to-business marketing experience.
• Strong aptitude for determining the optimal way to position products in the market.
• Understanding of the search, online advertising, or web publishing markets.
• Understanding of Google's strategic and competitive position.
• Proven ability to deliver outstanding and highly innovative marketing achievements with limited budgets.
• A proven track record of increasing awareness, product usage and revenue through well-executed marketing efforts.
• Thorough knowledge of on/offline advertising, tracking and reporting.
• Strong leadership skills.
• Entrepreneurial and thrives in fast-paced and dynamic environments.
• Motivated and creative with the ability to self-manage.
• Excellent oral and written communication skills.
• Project management skills and the ability to multitask across projects and products.
• Demonstrated excellence with agency and client relations.
• Thorough knowledge of off/online advertising planning, tracking and reporting.
• Strong aptitude for determining the optimal way to position products in the market.
• Understanding of the search, online advertising, or web publishing markets.
• Understanding of Google's strategic and competitive position.
• Team player able to work on multi-part projects with multiple teams and able to ensure that local and global project deadlines and budgets are met.
• Strong computer application skills including PowerPoint, Excel and MS Office.

Salary range: Unknown

Closing date: Unknown

More info from: Google Jobs

Contact: Send resumes via online form Google Jobs Application Form

To see more search industry job vacancies visit: Search Engine College Jobs Board

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Search Industry Job Of The Week: SEO Specialist

Job Title: SEO Specialist

Job Reference #: Unknown

Position Type: full time

Name of employer: TH UK

Location: Bedford, Bedfordshire, UK

Date Posted: 19 November, 2007

Position description:

TH UK, requires an SEO expert to work on several key projects in our SEO department. We are looking to recruit an individual with previous experience of working for an Internet company or online marketing agency. Location: Bedford, Bedfordshire, UK

Main Duties

• Increase traffic to client websites via organic SEO techniques.

• Work closely within the SEO team to help build and evolve tailored search engine strategies that achieve the company's growth objectives.

• Carry out extensive site-wide analysis to identify and resolve technical and usability issues.

• Conduct thorough competitor analysis to expand and evolve content.

• Increase website prominence within topical web communities.

• Promote sites through strategic online link-building.

• Analyse campaign performance and devise appropriate actions for maintaining and increasing visibility.

Core Skills Required

The ideal candidate will have previous experience in online marketing (preferably SEO) and will:

• Have commercial experience, with a proven track record in SEO and link-building - must be able to demonstrate with reference to successful SEO and link-building campaigns.

• Be highly knowledgeable about natural/organic search engine optimisation tactics and how web metrics are tracked.

• Be able to analyse changes in the Google algorithm and understand how to adjust website content and structure to stay up to date. You should be current with the changes and ongoing developments affecting the major search engines, specifically Google, and understand how to re-engineer website content and structure to benefit accordingly.

• Have knowledge of how to use PR, blogging, social book marking, affiliate campaigns, and other current legitimate SEO techniques.

• Be fully aware of all SEO (Search Engine Optimisation) techniques, the latest technologies and methods.

• Be a problem solver - able to spot aberrations in trends.

• Make solid recommendations on SEO strategy and traffic growth.

• Have strong technical skills and be conceptually strong with commercial experience and a sound understanding of the search engine landscape.

• A very keen eye to detail.

• An excellent understanding of the English language.

• Software / Application Knowledge Before applying, we would also request that you have:

• Good knowledge of HTML/DHTML, CSS, JavaScript, RSS, XML and an understanding of Relational Database Systems. ASP / PHP, technology knowledge would be advantageous.

Salary range: 16-20K GBP

Closing date: Unknown

More info about the company from: [www.thuk.co.uk]

Contact: Send resumes to jobs[at]thuk.co.uk

For more search industry job vacancies visit the Search Engine College Jobs Board

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Search Industry Job of the Week - SEO Manager

Job Title: Search Engine Optimization Manager
Job Reference #: Unknown
Position Type: full time
Name of employer: EdSoup
Location: Salt Lake City, Utah
Date Posted: 12 November, 2007
Position description:

We’re looking for an amazingly qualified search engine optimization (SEO) professional. Target salary is $60,000 or more, depending on experience, plus incentive-based bonuses. This full-time position is located in downtown Salt Lake City, Utah and includes a comprehensive benefits package.

Responsible for development, implementation, and management of SEO activities for EdSoup.com and other independent business units according to industry best-practices. Relies on experience and judgment to plan and accomplish goals.

Minimum 2-year experience required; 3+ years preferred. In-depth knowledge of the search engine space and SEO practices is required, including:

• SEO analysis and tactics
• Social media optimization
• Link building
• Copy writing
• Web analytics

While each of the following are not required, a qualified individual may possess a working knowledge of:

• Pay per click advertising
• Display advertising
• Interactive advertising
• Affiliate marketing
• Email marketing

This position will also be responsible for management of an established affiliate channel. Please include salary history with resume. Apply online at www.edsoup.com/careers.

Salary range: $60,000 USD
Closing date: Unknown
More info from: [http://www.edsoup.com/careers.php?cid=15]
Contact: Apply online at [http://www.edsoup.com/careers.php?cid=15]

For more search industry job vacancies visit the: Search Engine College Jobs Board


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Search Industry Job of the Week: SEO Analyst

Job Title: Search Engine Optimization Analyst

Job Reference #: 0111701007007
Position Type: full time
Name of employer: CNET Networks, Inc
Location: San Francisco, California
Date Posted: 5 November 2007
Position description:

We're looking for a motivated, creative, and analytic thinker to join a team of SEO Analysts in CNET's downtown San Francisco office working on search engine optimization for CNET web properties. As a Search Engine Optimization Analyst, your primary goal will be to increase natural search engine traffic from key search engines to specific CNET sites. You will be partnered with site product management, engineering, and editorial teams to drive SEO success. Additionally, you will be charged with establishing best practices on optimization of a specific vertical content type across all sites within the business unit (e.g. image, audio/podcast, news, blog, or video optimization.) You will work closely with other SEO Analysts on the team and report to the Associate Vice President, CNET Findability.

Responsibilities:

• Audit content published for search engine optimization compliance


• Create detailed search engine optimization recommendations for assigned sites


• Track and report search engine referrals, keyword rankings and other SEO traffic metrics for assigned sites to stakeholders


• Work with design, editorial, production and engineering groups on implementation of SEO best practices.


• Implement strategies for attaining high rankings for relevant, high-volume search terms.


• Be an expert in your space by staying on top of current SEO news, search engine feature changes, and algorithm shifts.

Skills:

• Knowledge of website optimization techniques for major search engines.


• Experience with Web content management systems.


• Understanding of search engine ranking algorithms and how search engine spiders work.


• Proficient with SEO tools.


• A quantitative approach to traffic measurement and experience with collecting and interpreting site visitor statistics.


• Basic knowledge in HTML, JavaScript, and CSS.


• Experience using Microsoft Office programs (Excel, PowerPoint, Word, etc.)


• Must be detail-oriented with excellent analytical and problem-solving skills.


• Excellent written and verbal communication skills.


• Ability to work individually on a project or in a team environment.


• Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and take on more responsibility.

Qualifications/Requirements

• 1 year experience at a dedicated SEO consulting company or as a Search Engine Analyst for a web company.


• Bachelors degree or equivalent training and experience.

Salary range: Unknown
Closing date: Unknown
More info from: [careers.cnetnetworks.com]
Contact: Send resumes via online form: [careers.cnetnetworks.com]

For more search industry job vacancies visit: Search Engine College Jobs Board

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Seeking SEO / PPC / SEM Projects for Jobs Board

If you're a regular reader of Ask Kalena, you're probably already aware that we have a Jobs Board on Search Engine College. Membership to the site is free and there is no charge for advertising positions vacant. What you may not be aware of is that we recently added a special forum dedicated to short-term and freelance search engine marketing projects.

As well as the ability to advertise full-time positions vacant, employers and agencies can now post any short-term projects (including both paid and volunteer) that they are seeking help with. Search Engine College students are encouraged to use this feature of the Jobs Board to volunteer their services for projects as a way to test and hone the skills acquired during their training. The Jobs Board is also open to the public, so it's a great way to find high quality, inexpensive freelance staff for your projects.

If you've got a SEO, PPC or SEM project that you need help with, please create a free account on our Jobs Board and post your project. We'll make sure it gets in front of as many eyeballs as possible.

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Search Industry Job of the Week: Manager, Search Marketing

Job Title: Manager, Search Marketing

Job Reference #: Unknown
Position Type: full time
Name of employer: Kayak.com
Location: Norwalk, CT (some telecommuting possible)
Date Posted: 30 October 2007
Position description:

The Pitch

• A smart, entrepreneurial marketer will enjoy working at Kayak. We have large ambitions for the business and the brand, and we are looking for help to realize this vision.


• Marketing at Kayak is both creative and quantitative. We look for new ways to educate consumers about the company and drive traffic to the site. Marketing is involved in building both a product and a brand. We experiment with new channels and media, and we are not afraid to fail.


• We pay well, we balance work and play, and we enjoy working together as we build the world’s leading travel site.


• Our board includes original CEO/co-founders of Orbitz, Travelocity and Expedia. Investors include General Catalyst, Sequoia Capital, Accel Partners, and AOL.

Key Responsibilities for this Position

• Management Kayak’s search engine marketing campaigns, which includes creative and keyword development and CPC bids.


• Help develop SEM management tools and technology to improve performance.


• Analyze customer behavior patterns to model customer value and direct marketing spend.


• Identify new performance-based marketing channels and build relationships with these channels. You can test anything you would like, but you need to own the results.


• Influence the direction of our product to build brand identity and user interest. We’re a small company and we expect you to have a voice.


• This position reports to our VP of Marketing in Norwalk, CT.

Candidate Attributes

• Curious, disciplined, irreverent, creative, thrives among very strong colleagues, comfortable working in an unstructured environment, eager to get his/her hands dirty, independent-minded.


• Fluent with data. This is a quantitative role, and you need to be comfortable with numerical performance goals.


• Fun, ethical, passionate team player.

Candidate Experience:

• Must be able to demonstrate required skills in a professional environment. Previous online marketing experience is valuable but we will consider candidates who do not have this background.


• It would be fun if you were a world-class kayaker or had world-class aspirations in something.

Salary range: Unknown
Closing date: Unknown
More info from: [wp.kayak.com]
Contact: Send resumes to Drew[at]kayak.com

For more search industry job vacancies visit: Search Engine College Jobs Board.


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Search Industry Job of the Week: Coordinator Search Marketing

Job Title: Coordinator Search Marketing

Job Reference #: MD00000467
Position Type: full time
Name of employer: Macys.com
Location: San Francisco, California
Date Posted: 23 October 2007

Position description:

Organization Overview:

Macys.com is a division of Macy’s Inc. dedicated to creating an exciting e-commerce experience for our customers. With added conveniences, such as allowing merchandise exchanges and returns at all Macy’s department stores nationwide, macys.com is the leading department store presence on the Internet. As we continue to extend our selling floors into cyberspace, we attribute our successes to our uniquely talented and passionate people.

Overview of Position:

The Coordinator will serve as the secondary point of contact for matters related to paid search marketing on Google, Yahoo!, MSN, and other search engines for the macys.com search programs. Coordinator’s primary responsibilities include:

• Campaign Management & Optimization – Keywords
• Development and management of keywords. – Creatives
• Writing, editing and management of search copy. – URLs
• Assigning landing page URLs to each keyword and/or ad group. – Executional Bids
• Setting bids tied to budgeting for campaigns. • Coremetrics Search Marketing Tool – Tagging & Tracking
• Using Coremetrics to append MMC parameters to keywords submitted to search engines. – Reporting
• Using Coremetrics to pull various reports weekly, monthly, and ad hoc.
• Analyzing results and making recommendations, if necessary.
• Promotional Sales Calendar Management – Gathering monthly promotional calendars.

Skills Summary:

The ideal candidate must:

• Possess strong quantitative and qualitative analysis skills, and the ability to react upon them.
• Be tech-savvy and have the ability to learn new concepts and software applications quickly.
• Have strong attention to detail.
• Have strong verbal and written communication skills.
• Possess proven Microsoft Word, Excel, and PowerPoint skills. Proficiency in File Maker and MS Access a plus.
• Confidently handle multiple projects simultaneously and under deadlines.
• Have a passion for retail and an ability to keep on top of the latest trends a plus.

Experience:

Previous experience in paid search engine marketing preferred. BA/BS from a 4 year program. Degree in business or marketing-related major preferred but not required.

Macy’s is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

Salary range: low to mid 40s
Closing date: Unknown
More info from: [macysdirectjobs.wfrecruiter.com]
Contact: Send resumes to Alina Baugh: alina.baugh[at]macys.com

To view more search industry job vacancies or post a position vacant visit: Search Engine College Jobs Board.

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Search Industry Job Of The Week: SEO Specialist

Job Title: Search Engine Optimization Specialist
Job Reference #: Unknown
Position Type: full time
Name of employer: DigitalGrit
Location: New York/New Jersey Metro Area
Date Posted: 15 October 2007
Position description:

DigitalGrit is an innovative, cutting edge, fun and smart company extremely dedicated to our employees' and clients' satisfaction. We were named one of the Best Small and Medium Companies to Work for in America by SHRM in 2006. We've also been named among the top 5 Best Places to Work in New Jersey in 2005 and 2006. Plus, we've made Deloitte's Technology Fast 50 for New Jersey for the last two years, too. But we don't want to brag.

DigitalGrit Inc., is a leading full service interactive marketing company serving Fortune 500 clients, and part of a larger Digital Marketing Services and Technology company, Adverb Media. We are looking for highly motivated and experienced Search Engine Optimization Experts to join our growing and dynamic team. DigitalGrit offers a work environment that fosters and rewards innovation, creativity, and leadership. This fantastic career opportunity awaits the right candidate.

Job Responsibilities

• Translating the client's goals and objectives into overall strategies and then executing on those SEO Initiatives
  
  
• Keyword analysis and selection
  
  
• Site side analysis and recommendations
  
  
• Link analysis and recommendations (usually through the DG New Media team but not necessarily)
  
  
• Integration with New Media and SEM Reporting and analysis, client communication and presentation
  
  
• Program scope and management
  
  
• Meet or exceed client goals
  
  
• Maintaining client relations

Requirements Needed

• Extensive knowledge of the search engine marketing industry
  
  
• Expert in natural search engine listings and search algorithms (3+ years exp)
  
  
• Ability to reverse engineer Google, Yahoo, MSN, Ask search algorithms
  
  
• Deep understanding of key factors, on-page and off-page, that influence organic search rankings (5 forces +)
  
  
• Up-to-date knowledge of events, trends, and changes in algorithmic search industry
  
  
• Strong knowledge in Internet and web development technologies: HTML, XHTML, Java, CSS, Flash, ASP, PHP, etc.
  
  
• Demonstrated results increasing site rankings and search traffic
  
  
• Ability to measure results and assess ongoing strategy
  
  
• Skill managing and consulting with Fortune 1000 level clients
  
  
• Adherence to the highest ethical standards

If you are looking for an opportunity to become a major player within a great company, then consider applying to DigitalGrit. New Jersey and New York applicants accepted. Tremendous career growth opportunities, a competitive salary, Fortune 500 level benefits package (including retirement savings accounts, dental and full medical coverage) await the right candidate.

Salary range: Unknown
Closing date: Unknown
More info from: [http://www.seoconsultants.com/jobs/digitalgrit/]
Contact: Send resumes with cover letter to: dgresume[at]digitalgrit.com

For more Search Industry jobs visit: Search Engine College Jobs Board


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Search Industry Job Of The Week: PPC Specialist

Job Title: Pay-Per-Click Specialist - Experienced

Job Reference #: Unknown

Position Type: full time

Name of employer: ROI Revolution

Location: Raleigh, NC

Date Posted: 4 October 2007

Position description:

Experienced Pay Per Click Specialist needed to join the winning team at ROI Revolution immediately!

As a Google Analytics Authorized Consulting partner (read our blog, study our website), ROI Revolution is experiencing rapid growth. Further, we are often privy to cutting-edge developments in the ever-changing Internet landscape. When you join the ROI Revolution team, you'll have the opportunity to help us help our clients achieve ROI-driven marketing results, learn about ground-breaking announcements before the news goes public, and meet industry leaders and Google insiders.

ROI Revolution is a rapidly-growing company composed of a tightly-knit 13 person (and growing!) team and an innovative work environment. Enjoy complimentary company lunch on Fridays, a very casual dress-code, and a break room stocked with free snacks, sodas, and other goodies. Work with friendly, fun, yet passionate/focused colleagues.

We have an immediate opening for an internet savvy and energetic team player who is a creative and proactive thinker to plan, manage and optimize successful Pay Per Click marketing campaigns. We are searching for a talented, creative individual with at least 12 months experience with pay-per-click advertising to join our team. Compensation commensurate with experience and ability.

Work hours are Monday through Friday from 8:30 am to 6:00 pm.

Essential Duties & Responsibilities include:

Create, categorize and refine keyword lists to create a comprehensive campaign that drives qualified visitors to client sites. Implement successful bidding strategies and effective keyword management. Continually monitor, revise, and optimize ad text as necessary. Analyze and assess the performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy. Communicate regularly with clients on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis.

Job Qualifications:

Analytical and problem-solving skills to find solutions to various pay per click advertising problems and prioritize work. Self-starter with “can-do” attitude and strong work ethic. Excellent phone ability; extreme Internet and e-mail proficiency. Strong knowledge of business and an excellent command of the English language, both oral and written.

Education and Experience Requirements:

Bachelor's degree from 4-year accredited college Overall GPA of 3.0 or higher 12 months or more of Pay Per Click experience Preferences: Google Adwords Certification a plus. Knowledge and experience with HTML and Google Analytics is also a plus.

Computer Equipment and Software Requirements:

Proficiency with Microsoft Windows XP and Microsoft Office Tools Suite. Intermediate Excel skills.

This is an immediate opening. Relocation assistance is not offered with this position. Please do not apply unless you live in the Raleigh, NC area or are ready to move to the Raleigh, NC area in the next two to three weeks.

This job description reflects the current assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned, and may be revised, at any time, as business needs warrant.

Salary range: Negotiable

Closing date: Unknown

More info from: [www.roirevolution.com]

Contact: Send resumes via online form to: [www.roirevolution.com]

For more search industry job vacancies visit: Search Engine College Jobs Board

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Q and A: How do you handle clients that pay late?

Dear Kalena...

Can I ask how you handle clients that pay late? Not so much those that are a week or two but those that are a good month or more. It's one part of the business I just don't seem to have a handle on.

Anonymous

Kalena's Answer:

Dear Anonymous

We used to have problems with SEM clients paying late, but it seemed to stop when we started using Freshbooks for all invoicing. The system allows you to pre-configure up to 4 invoice reminders that go out at certain time intervals e.g.

- Your Account is now 7 days overdue. Please pay your Account as soon as possible, thanks.

- Your Account is now 14 days overdue. Please pay your Account as soon as possible, or advise us of a problem via return email, thanks.

- Your Account is now 30 days overdue. Please pay your Account immediately to avoid penalty interest, or advise us of a problem via return email.

- If your Account is not paid within 7 days it will be passed on to our creditors for default collection.

We have also introduced very strict terms and conditions where invoices beyond 30 days overdue attract interest calculated daily. A link to these terms are on all invoices and business proposals. In reality, we rarely charge the interest as long as clients let us know they will be paying late, but it acts as a good deterrent!


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Search Industry Job Of The Week

Job Title: Senior Search Engine Marketing Analyst
Job Reference #: Unknown
Position Type: full time
Name of employer: Walt Disney Parks and Resorts Online
Location: Glendale, California
Date Posted: 4 October 2007

Position description:

This position is responsible for the strategy and execution of Walt Disney Parks and Resorts search engine marketing strategies at the account level, both paid search and SEO, and will lead cross-functional teams to complete these strategies. He/she will report to the Manager, Search Engine Marketing for Walt Disney Parks and Resorts Online. Our websites include Disney World, Disneyland and Disney Cruise Line.

• Paid Search: Develops and executes paid search plans, manages relationships with search engines and business teams, conducts keyword research, manages/optimizes campaigns and landing pages, and manages budget.
• Natural Search: Works with SEO Manager to develop and implement natural search campaigns.
• Analyzes metrics to make ongoing, iterative corrections and improvements to search marketing plans.
• Creates status reports for the business.

REQUIRED QUALIFICATIONS

• Minimum 2 years' search marketing experience for a high-volume consumer website.
• Hands-on experience utilizing web analytics to drive tactical marketing decision-making.
• Thorough working knowledge of paid and natural search engine marketing.
• High level of comfort with Google Adwords, Yahoo Search Marketing, and MSN AdCenter paid search interfaces.
• Demonstrated skills with a major web analytics vendor such as Hitbox, Omniture or Webtrends.
• Proficiency with Microsoft Excel.
• Ability to quickly learn new software packages.
• Ability to work well with cross-functional teams.
• High level of comfort working with team members at all levels, including senior management.

DESIRED QUALIFICATIONS

• Experience training and educating business partners.
• Experience using third-party bid management applications.
• Experience managing third-party advertising agencies or working with agencies.
• Strong presentation skills.

Salary range: Unknown
Closing date: 30 November 2007
More info from:[disney.recruitmax.com]
Contact: Send resumes via online form to: [disney.recruitmax.com]

For more search industry job vacancies, visit: Search Engine College Jobs Board

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Search Marketing Job Of The Week

With the Search Industry growing at such a rapid rate, we get a lot of interesting job vacancies on the Search Engine College Jobs Board, so we thought we would select one to feature here each week.

Job Title: Senior Online Campaign Manager

Job Reference #: SNRONCAMMG

Position Type: Permanent

Name of employer: WWF - UK (World Wildlife Foundation - UK)

Location: Goldalming, Surrey, UK

Date Posted: 24 September 2007

Company description:

WWF is a global conservation organisation that is actively building a future in which people can live in harmony with the natural world. We do this by addressing global threats such as climate change, toxic chemicals, habitat destruction and the unsustainable use of resources.

Job Description:

The competition for donations across the charity sector is becoming ever more intense, yet our work here at WWF continues to grow and evolve. So if we are to achieve our aims for the planet, it’s vital we take our fundraising activities seriously. And nowhere is this more relevant than with our online marketing. Over two-thirds of our new donors come from online media, so it’s a valuable source of income for WWF.

As our Senior Online Campaign Manager, it’ll be down to you to nurture and grow this key revenue stream. You’ll do this by delivering creative and compelling marketing campaigns, across the whole range of online media. From blogs and banner ads to fully interactive campaigns, you’ll ensure that we have a high profile on the web. But more than this, you’ll play a lead role in putting together an intelligent strategy for online recruitment – one that puts us ahead of the curve in this fast-moving environment.

Skills & Achievements:

Confident and credible, you’ll have proved yourself in this field already. You’ll be passionate about online marketing, and fully up-to-speed with many areas including: briefing and buying media via a marketing agency, search and bid optimisation, display, pop-unders, affiliates, tracking and reporting, e-mails, e-newsletters, social networking, blogs, rich media and other emerging technologies.

Salary range: £28,000 per annum

Closing date: 5 October 2007

Interview date: 19 October 2007

More info from: [http://www.wwf.org.uk/jobs]

Contact: Send resumes to The Recruitment Officer: recruitment@wwf.org.uk quoting reference, SNRONCAMMG.

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Q and A: How do I start a SEO business?

Dear Kalena...

I want to ask how do I start a SEO business? I've got some knowledge and background as I'm going through some training about SEO and would like to know more about it. Do you have any advice? I'm currently in Indonesia and I'm Chinese.

Proson

Kalena's Answer:

Dear Proson

Assuming you already have good SEO skills and experience, you shouldn't have any problem setting up on your own. Start off by becoming a freelancer, bidding for projects and doing SEO jobs wherever you can find them. Read my posts about SEO /SEM jobs for more information on setting out on your own. I also recommend reading my article 11 Reasons Why You Should Consider a Job in Search Engine Marketing.

If you think you need more SEO training, you might want to consider taking one of the Search Engine Optimization training courses we offer at Search Engine College. Our Advanced SEO course even has a bonus chapter on starting your own SEO business.

If you'd like to consider alternative training options, my article SEM Industry Training: What are the Options? should point you in the right direction.


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Q and A: Where can I find search engine optimization services at low cost?

Dear Kalena...

How can I find someone to optimize my site at a low cost? You listed 11 things (a Google penalty, dodgy code, hidden text, new competitors, 404 errors, keyword stuffing, fast acquisition of links, domain issues, major hosti­ng outages, over-optimization and code bloat) in your Site Pro News article. I wouldn't know where to start.

I am going to Africa for three months and I need someone to optimize my site while I am gone. How do I find someone to work on my site at a low rate?

Don

Kalena's Answer:

Dear Don

There are plenty of smaller SEO companies and freelance SEO experts that I'm sure would be interested in helping you. A good place to start is ELance, where you can post your project and let people out-bid each other to do the work. You can choose who you want to complete the project based on costs, experience and a host of other factors.

Failing that, you can search the SEO Consultants Directory for a lower cost SEO provider. All companies listed in the Directory are required to meet stringent ethical and professional SEO standards before being listed.

Keep watching our Search Engine College Jobs Board because soon we will be launching a new projects area on there where companies can list small jobs and SEM projects they need help with.

Need more than advice? Take a Search Engine Marketing course online

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SEM jobs have an average salary of $77,000

According to US Salary Comparisons at Indeed.com, the average USD salary currently being offered to US based SEM professionals is $77,000. This is $28,000 above the average salaries being posted for regular marketing roles.

Interestingly, the salary ranges vary widely depending on whether anagrams are used e.g. SEM vs Search Engine Marketing and SEO vs Search Engine Optimization. Here's the breakdown:

Average Salary of Job Postings With Specific Keywords:

• Search Engine Marketing - $51,000
• Search Engine Optimization - $52,000
• Pay Per Click - $40,000
• SEM - $77,000
• SEO - $55,000
• PPC - $58,000
• Marketing - $49,000

I guess this proves that the search industry has matured to the point where employers are now familiar enough with the jargon to use it more often in their positions vacant ads.

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Number of SEO and PPC jobs has increased by 200 percent

According to this graph on Indeed.com, the number of SEO and PPC related jobs advertised has increased by 200 percent since January 2007. That's right 200 percent.

Indeed.com searches thousands of job sites and the trends graph linked above shows an increase in the number of jobs posted on those sites since 2005 using the search terms SEO and PPC. The massive spike since January this year tells the story. Demand for people with search engine marketing skills is massive!

So there are no more excuses. If you want to get trained up quickly and take advantage of the huge demand and tasty paychecks currently being offered to those with the skills, you should consider taking SEO, SEM or PPC Certification from Search Engine College.

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Q and A: Is it possible to work from home as an SEO and PPC consultant?

Dear Kalena...

I have got 2+ years experience as an SEO and PPC consultant. I'm also good at copywriting. Now due to some personal problems I have left my job. I have worked for US & UK based clients from my company in India. Would it be possible that I can get such type of job by working from my home? Please advise.

Thanks
Sarvar

Kalena's Answer:

Dear Sarvar

Yes, absolutely! With the type of demand out there for someone with your skills, you should have no problem getting freelance work.

A lot of people assume you need venture capital or a bank loan to start your own business, but it's just not true. I began doing freelance web design and SEO in my spare time and was able to create my own company after a short period of time. If you're interested in how I got started in this biz, you can read about it here.

These days, things are a lot easier for the freelance SEO/PPC/SEM expert. You can register at Elance and pitch for small (or large!) projects and you can search the hundreds of jobs available in the search industry at niche sites such as Jobs in Search and Search Engine College's job board. You should also hang out on various webmaster forums where people are often seeking help with projects. Become a regular poster, network with others in the search industry and you'll not only learn a lot and contribute to a valuable community, but you'll start to benefit in terms of client leads and referrals.

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Q and A: When will I start making decent money in SEO?

Dear Kalena...

I just started working for a SEO in the UK as an Organic Search Analyst starting at £15k. I did my degree in computing information systems plus some study in marketing for two years. My point is, how soon should I be making decent money in this? £19k for instance? As far as I can tell, a lot of my colleagues are not happy with their pay either and have been there a year or more with promises of a bright future. We are all getting a bit down. Is this usual for this type of industry and is it usual for people doing the same work to be on unequal pay? For instance a male/female pay difference?

Luna

Kalena's Answer:

Dear Luna

How long is a piece of string? In my experience, the salaries for SEO/SEM staff vary widely in the same town, let alone in the same country. Salaries for SEO and SEM experts in the U.S. are quite high, because of the demand for their services and the huge growth of the local search industry.

As for the employment conditions (especially male vs female) where you are, it sounds like the issues might be restricted to the organization you work for. You might want to get together with some of your fellow staff (safety in numbers and all that) and have a chat to your boss about future prospects and fair salary levels. If you all have good SEO skills that are hard to find in your area, there's no reason why you can't ask for better renumeration.

If you want some ammunition to take into your meeting, show your boss these posts about SEM salaries, especially SEM Salaries: What Can You Expect? Also have a read of this article: 11 Reasons Why You Should Consider a Job in Search Engine Marketing. It quotes a representative from one of the world's leading HR companies saying that SEO is considered a cutting edge career with a shortage of trained staff in the field.

Good luck!

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Podcast Interview

I did my first podcast interview yesterday. I was invited by Mike Taylor of Jobs in Search to talk about Search Engine College and what role industry certification plays in getting a job in search.

I was pretty pleased by how well it turned out and how enjoyable it was. I'm hoping to introduce podcasts on this blog soon and it was a good practice run for that. So if you want to learn more about how I got started in search, or where the idea for Search Engine College came from, or if you just fancy hearing a guy with a strong British accent interviewing a girl with a strong Aussie drawl, check out the podcast.

Thanks again to Mike for the invitation. Perhaps I can return the favor when I get around to setting up podcasting on this blog.

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Flight Centre Seeking Search Engine Marketing Specialist

I have just got off the phone with FlightCentre and they are urgently seeking candidates for an SEO / SEM position they have available in Brisbane, Australia.

I would encourage any Australian-based Search Engine College graduates or students to apply. Flight Centre are interested in hearing from anyone with SEO skills, regardless of your skill level, so view the position description and if you think you have what it takes, follow the instructions to apply or email them for more information.

You must be willing to relocate to Brisbane Australia for this position.

Good Luck!

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A Job With Jill Whalen

Ever wanted to work with the First Lady of SEO, Jill Whalen? Well now's your chance.

Jill is currently seeking a Search Marketing Associate to work directly with her on client SEO/SEM accounts at her SEO consultancy High Rankings. The job is based in Framingham MA and you'll need a degree and 1-2 years experience. See the link above for how to apply.

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Q and A: Is SEO a good work-from-home business opportunity?

Dear Kalena...

I read about SEOs in your article 11 Reasons Why You Should Consider a Job in Search Engine Marketing which was listed as a potential career for Baby Boomers. My background is in Pharmaceutical Sales and Marketing; however, due to illness, I can no longer travel with this work. I want to find a way to earn a decent amount of money from home on my computer or make calls in person to companies locally around the Washington, DC area in US. What are your thoughts about a single older woman who needs to start over? Is this a potentially good career move?

Thank you!
Linda

Kalena's Answer:

Dear Linda

Sure! SEO/SEM is a great business option for persons who are Internet savvy and are willing to re-train and spend the time learning the industry from the ground up. Just be aware that it takes time to absorb the knowledge required to correctly optimize a web site and you really need to practice your skills on quite a few sites before taking on paying clients. See this post for more info and good luck!

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Q and A: How do I start a career as a Search Engine Marketer?

Dear Kalena...

Hi, I am interested in starting a career as a Search Engine Marketer but honestly do not know where to begin. I currently have an online store hosted with ecrater.com, but I am looking to supplement that income. I am looking for a suggestion as to how to start the new endeavor. Any help would be appreciated.

Carolyn

Kalena's Answer:

Dear Carolyn

I can only assume you are writing to me after reading my article 11 Reasons Why You Should Consider a Job in Search Engine Marketing? Apart from the tips contained in the article, I have the following suggestions:

• Scan the Search Engine College Employment Forum and these SEO/SEM job sites to see what employers are looking for in an employee and try to match your skills to the demand.
  
  
• Consider taking an industry-recognized formal certification course in SEO/SEM such as the Certification Pathways we offer at Search Engine College.
  
  
• Join Elance.com to freelance your services and bid on projects you are interested in to supplement your income.
  
  
• Practice your skills on as many guinea pig sites as possible.
  
  
• Join a few busy webmaster forums and observe and participate in discussions regarding the search industry. This really helps keep you up to date with methodologies used by the experts and the problems faced by general webmasters. I recommend cre8asite forums and high rankings.
  
  
• Read everything you can get your hands on relating to search engine marketing. This includes blogs, sites, newsfeeds, magazines, articles and newsletters.
  
  
• Create a business plan, even if you are setting up a part time freelancing business. It helps you get organized and focus on where you want to be in 5 years.
  

Good Luck!

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Rand Fishkin's SEO Salary Story

Continuing the theme this week about jobs in search engine marketing, the very hunky Rand Fishkin has been Tubed over at Salary Stories.

The video interview sees Rand reminisce about how he got started in SEO, what the average SEO/SEM employee can expect to earn and who he knows that earns up to USD 400K per year from the biz. If my article earlier this week didn't convince you to become a Search Engine Marketer, then perhaps this interview will.

On a side note - I've only ever seen Rand in photos before and seeing an animated Rand is quite disarming. Now I understand SEO FanGirl's obsession. That smile is every dentist's fantasy! If I ever see him in the flesh, I may need sunglasses. Thanks Rand for putting the sexy back into SEO. [note to self - suggest husband buys yellow joggers]

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11 Reasons Why You Should Consider a Job in Search Engine Marketing

Are you currently seeking employment? Looking for a new profession? Considering a career change? Then a job in the field of Search Engine Marketing should be at the top of your list. Here are 10 reasons why:

1) The Search Industry is HOT

The first dot-com bubble may have burst 6 years ago, but the current bubble is getting bigger and stronger every day. One of the main reasons for the current dot-com boom is the skyrocketing growth of the search engine industry. No longer the territory of geekdom, search has exploded into the mainstream over the past few years and businesses are falling over themselves to get seen by online searchers. And they'll pay big bucks to search engines for the privilege.

Have you noticed that Google shares recently hit USD 500 EACH? It's not a coincidence. Search giants like Google, Yahoo and AOL can't fail to make money because everybody wants a bit of the search action. There's no denying, search is HOT, HOT, HOT.

2) It's Considered one of Four Jobs on the Cutting Edge

According to a recent article on MSN Careers, the position of Search Engine Optimizer is considered one of four jobs on the cutting edge right now. Who gave it this title? A representative from the world's largest specialized recruitment firm - Robert Half International Inc.

Search Engine Optimization is considered a sub-set of Search Engine Marketing. If you're unsure what a Search Engine Optimizer (SEO) does, below is a definition provided by MSN Careers:

"Search engine optimizers (SEOs) increase a firm's Web site traffic by improving its search-engine page rankings. This is an especially important task in today's Internet-driven world, where many customers first learn of an organization and its products or services through the Web. Because of a shortage of experts in this relatively new area, many top SEOs receive multiple job offers. SEOs typically supplement their knowledge of how various search engines operate and determine page rankings with strong marketing skills, as well as the ability to communicate effectively and program using HTML."

Wikipedia also defines Search Engine Optimizers here.

3) The Pay is Fantastic

A job in the search industry can be unbelievably lucrative. As noted recently by Jennifer Laycock of Search Engine Guide, "There are quite literally more jobs than there are skilled marketers and salaries can skyrocket to almost embarrassing levels."

Have you seen the type of salaries that search engine marketing and search engine optimization consultants are currently commanding in the US? Clearly, the search industry is making some people rich. Here are some typical salaries in USD:

Entry level SEO/SEM position = $30-45K

Three to five years experience / online account managers = $50-75K

Five + years / organic SEO specialists = $75-90K

Senior management level = $70-120K

SEM Director = $95-150K

VP Level = $100-315K

Additional Salary links:

http://www.clickz.com/showPage.html?page=3591061

http://forums.searchenginewatch.com/showthread.php?t=10543

4) You Don't Need a College Degree

Because the search industry is relatively young, there are only a handful of online courses and certifications offered in the field of Search Engine Marketing (Search Engine College being one training provider).

Most search engine marketing practitioners are self-taught, learning the trade by experimenting with their own sites, researching trends, attending conferences and participating in discussion forums and so employers don't generally require SEO / SEM certification or a tertiary qualification as a pre-requisite for a position in the industry.

However, candidates who hold a marketing degree or specific industry certification in Search Engine Marketing may well have an edge over their fellow applicants when it comes to interview selection.

Continue reading article...

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Danny Sullivan's Shock Departure from Search Engine Watch

What a tough week! First we lose Pluto as a planet and now we lose Danny Sullivan from Search Engine Watch and Search Engine Strategies Conferences. I'm not sure which news event is having the biggest impact right now.

You read right, Danny Sullivan has announced he is leaving SEW and SES when his contract expires at the end of the year due to irreconcilable differences between himself and Incisive Media (owners of Search Engine Watch and Jupiter Media) regarding his contract renewal.

Seems Incisive Media have been holding out a holographic carrot to Danny for some time now and he's tired of chasing it. The news has got the entire search underworld gossiping about what Danny's going to do next and how this might impact the future of the industry. That's what I call influence! Here's to you, Mr Sullivan...