Q and A: How do I start a SEO business?

Dear Kalena...

I want to ask how do I start a SEO business? I've got some knowledge and background as I'm going through some training about SEO and would like to know more about it. Do you have any advice? I'm currently in Indonesia and I'm Chinese.

Proson

Kalena's Answer:

Dear Proson

Assuming you already have good SEO skills and experience, you shouldn't have any problem setting up on your own. Start off by becoming a freelancer, bidding for projects and doing SEO jobs wherever you can find them. Read my posts about SEO /SEM jobs for more information on setting out on your own. I also recommend reading my article 11 Reasons Why You Should Consider a Job in Search Engine Marketing.

If you think you need more SEO training, you might want to consider taking one of the Search Engine Optimization training courses we offer at Search Engine College. Our Advanced SEO course even has a bonus chapter on starting your own SEO business.

If you'd like to consider alternative training options, my article SEM Industry Training: What are the Options? should point you in the right direction.


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Search Engine College is Seeking Tutors

Yes, it's true! Search Engine College is growing rapidly and we are currently seeking instructors for our online training courses to help expand our curriculum in 2007/2008.

We are seeking tutors in the following subject areas:

• link building
• web site analytics
• blogging
• podcasting
• social media marketing
• online article marketing
• online affiliate marketing

If you have at least 2 years experience in one or more of the above fields, a good writing style, a following in the industry and between 2 and 8 hours to spare per week, we want to hear from you.

Think you've got what it takes? Check our Tutor Selection Criteria and get in touch.


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Number of SEO and PPC jobs has increased by 200 percent

According to this graph on Indeed.com, the number of SEO and PPC related jobs advertised has increased by 200 percent since January 2007. That's right 200 percent.

Indeed.com searches thousands of job sites and the trends graph linked above shows an increase in the number of jobs posted on those sites since 2005 using the search terms SEO and PPC. The massive spike since January this year tells the story. Demand for people with search engine marketing skills is massive!

So there are no more excuses. If you want to get trained up quickly and take advantage of the huge demand and tasty paychecks currently being offered to those with the skills, you should consider taking SEO, SEM or PPC Certification from Search Engine College.

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Media Relase: Search Engine College Enrolls Students in 30 countries

We decided our global milestone deserved a press release: Search Engine College Enrolls Students in 30 Countries.

You can also view it on Yahoo News and PRWeb. Spread the word!


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Search Engine College Reaches Global Milestone

We had a little celebration in the Search Engine College office this afternoon. Why? Well today we enrolled a student from Singapore, which takes our global reach to 30 countries. Yep, we now have students in 30 countries around the world. A real milestone!

We're very proud of the fact that anyone in the world can learn search engine marketing with us, provided they have access to a computer and an Internet connection. Here's to expanding our reach to another 30 countries!


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Q and A: Can you give advice to an SEO Beginner?

Dear Kalena...

I am glad to know you as one of the SEO Consultants, I am SEO beginner and want to learn more tips on seo.

I want you to suggest, comment or whatever advice to improve my learnings in SEO, please see my website www.webdesignervisayas.tk and please comment and suggest.

Cartujano

Kalena's Answer:

Dear Cartujano

In terms of learning SEO, there are almost unlimited resources. You can read articles, blogs, forums, e-books and sites about the subject and here is a good starting point for those. You should also practise and tweak your skills as much as possible on as many web sites as you can.

If you are interested in training options, you can take a course such as those we offer at Search Engine College. David Temple has authored a very detailed article about the various Search Marketing Training options available which will be appearing in the next issue of Search Marketing Standard magazine, so make sure you catch that.

With regards to your site, I'm sorry but I don't provide free site assessments. These are available via my hourly consulting rates (contact me for more details). What I will say is that any site that has a META refresh embedded in the home page and a pop-up ad on the redirect page is more than likely going to send a big red flag to search engines.

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Second Cre8asiteforums Scholarship Recipient Announced

Search Engine College is pleased to announce the second recipient of the Cre8asiteforums Educational Scholarship Fund. The winner is Miriam Ellis of Solas Web Design.

Miriam is another long-time cre8asite forums member (nickname = SEOigloo) and besides helping answer lots of webmaseter questions in the forums and running her own web design business, she is also an accomplished artist. Miriam will receive a $400 credit from Search Engine College towards any Certification course of her choice in our curriculum.

Congratulations Miriam!

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Q and A: How do I start a career as a Search Engine Marketer?

Dear Kalena...

Hi, I am interested in starting a career as a Search Engine Marketer but honestly do not know where to begin. I currently have an online store hosted with ecrater.com, but I am looking to supplement that income. I am looking for a suggestion as to how to start the new endeavor. Any help would be appreciated.

Carolyn

Kalena's Answer:

Dear Carolyn

I can only assume you are writing to me after reading my article 11 Reasons Why You Should Consider a Job in Search Engine Marketing? Apart from the tips contained in the article, I have the following suggestions:

• Scan the Search Engine College Employment Forum and these SEO/SEM job sites to see what employers are looking for in an employee and try to match your skills to the demand.
  
  
• Consider taking an industry-recognized formal certification course in SEO/SEM such as the Certification Pathways we offer at Search Engine College.
  
  
• Join Elance.com to freelance your services and bid on projects you are interested in to supplement your income.
  
  
• Practice your skills on as many guinea pig sites as possible.
  
  
• Join a few busy webmaster forums and observe and participate in discussions regarding the search industry. This really helps keep you up to date with methodologies used by the experts and the problems faced by general webmasters. I recommend cre8asite forums and high rankings.
  
  
• Read everything you can get your hands on relating to search engine marketing. This includes blogs, sites, newsfeeds, magazines, articles and newsletters.
  
  
• Create a business plan, even if you are setting up a part time freelancing business. It helps you get organized and focus on where you want to be in 5 years.
  

Good Luck!

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Q and A: Do you offer any kind of online SEO course?

Dear Kalena...

Hi. I recently visited your blog. i wanted to ask you if you offer any kind of online SEO Course.

Sami

Kalena's Answer:

Dear Sami

Yes, at Search Engine College, we offer a wide range of Online SEO and SEM courses. In fact, most people find our main SEC site before finding this blog! Nice to see someone bucking the trend.