Q and A: How do I create landing pages without creating duplicate content?

Dear Kalena...

I have a question about Google AdWords landing pages. I have done a campaign, sending people to pages on my site. I read everywhere that landing pages should reflect the ads & keywords and my web pages are too general. If I want to set up a unique landing page just for AdWords, how & where do I set it up without it being part of the main site? Because I don't want duplicate content.

As always, Thanks for your help.

Regards
Ros

Kalena's Answer:

Dear Ros

Easy peasy. Simply include NoIndex, NoFollow robots meta tags in the HTML code of your landing pages, or put them in a sub-folder like www.site.com/PPC/ and prevent search robots from indexing that folder by excluding it in your robots.txt file.


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Q and A: Will search engines obey the robots.txt if a robots meta tag is used per page?

Dear Kalena...

I am running a CMS (joomla) and have robots.txt configured for the pages I want indexed. however, I noticed that the CMS is automatically appending the meta robots tag (index, follow) to every single page - yikes! So my question is, will Googlebot respect robots.txt or be led astray by the meta robots tag?

Thank you!
AP Clarke

Kalena's Answer:

Dear AP

I think Joomla has an option of turning off the automatic tag appending. Search engines usually follow robots.txt in the first instance, but some will obey the robots meta tag per page, so if you don't want to risk confusing search bots, try to turn off that meta robots tag option or manually delete it from the code after publishing.

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