Sunday, December 02, 2007

Moving to a New Domain

Yes, we've packed the removals van and we're heading over to our new home at Ask-Kalena.com tomorrow. All our archives will remain in place at this domain, but I'll be redirecting the blog home page within 48 hours so please update your bookmarks. We're also moving away from Blogger to a WordPress platform that offers much more in terms of template features and control.

Our feed will stay the same: http://feeds.feedburner.com/AskKalena so if you're already a subscriber, you'll continue to see posts as normal. If you're not yet a subscriber, you know the drill! Catch you at the other end.


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Thursday, November 29, 2007

Q and A: Can I bug you with my personal problems?

Dear Kalena...

i like this boy at school but he is older than me (i'm 15) and sometimes he drives me home in his car. I dont wanna tell my friends because im worried that my parents will find out and tell his parents and i wont get to see him anymore. i really like him!!!!!!!! im worried coz my schoolwork is not so good coz spending all time with him and skipping homework and now my teachers are going to tell my parents. what should i do?

Becky


Kalena's Answer:

Dear Becky

There's something you must do immediately. It's very important. Scroll up to the top of this page and read what it says directly under "Ask Kalena".


That's right. It says:

"Your daily
SEARCH ENGINE advice column"


Got it? Now take out a notebook and write out 200 times:
"I MUST NOT EMAIL KALENA WITH MY PETTY PERSONAL PROBLEMS. SHE ONLY GIVES ADVICE" ABOUT SEARCH ENGINES"
Ok, I feel better now.


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Thursday, November 22, 2007

Experimenting With Video

You might have noticed that I've been experimenting with video formats lately. I'm about to introduce regular video blogging to answer FAQs on this blog and I've been mucking around with different products and formats to get a feel for it.

Unfortunately, Blogger doesn't let you upload Flash movies directly so I'm using RealMedia format until I can switch to WordPress and use Camtasia Studio 5 the way it should be used, to produce .swf files. As a small preview of things to come, I'll be posting a screen capture video of the AdWords Keyword Quality Tool glitch in action.

Stay tuned for more vids!

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Saturday, November 17, 2007

Apologies for the mess around here

A quick apology is in order for the (seemingly) sporadic blog posting this week. Blogger has been creating some major issues for bloggers like me who use FTP to publish to their own domains and I've been having a heck of a time getting some posts to publish on the day I write them.

Add to that some severe weather playing havoc with our broadband connection and we are in blogging hell! I'll be posting over the weekend to make up for the blank spaces. Thanks for reading and please avert your eyes to the mess while we slowly move this blog over to WordPress and it's own dedicated domain.

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Wednesday, November 14, 2007

What I'm Learning from "Do It Wrong Quickly"

A couple of weeks ago, IBM Press sent me a copy of Mike Moran's latest book Do it Wrong Quickly - How the Web Changes the Old Marketing Rules. I'm only a third of the way into it but it's really a fascinating read so far. What I long ago suspected is now true: online marketing is turning traditional marketing concepts upside down and inside out. I'm learning some new jargon along the way too. For example:

Flogs - these are blogs set up secretly by businesses for the specific purpose of criticizing their competitors or to promote their products or services while appearing impartial. Famous brands caught out flogging include Wal-Mart and Sony. Wal-Mart's "flog" involved a blog supposedly written by a couple traveling America in their recreational vehicle and camping overnight in Wal-Mart parking lots. It turned out to be a publicity stunt engineered by Wal-Mart's PR company Edelman. The blog was staged, the travelers were a Washington Post reporter and freelance writer and the entire trip was sponsored by Working Families for Wal-Mart, something not disclosed on the web site. The flog was exposed to huge outcry late last year and is a prime example of how web marketing can backfire very, very quickly. Fascinating stuff!

I'll feed you some more tidbits from Mike's book as I wade through it.

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Tuesday, November 06, 2007

Blogger Woes May Prompt Mass Exodus

I have been having publishing problems with Blogger for about a week now, with the last 48 hours being the worst. I have no idea if my posts are going to publish or not and when the Dashboard shows them as published, I can't see them live anyway. Very frustrating!

Judging by the number of persons complaining in the Blogger Help Group, I'm not alone. Yet responses and updates from Blogger employees are noticeably absent. I've been planning to migrate this blog to WordPress for some months but this has given me the kick up the backside I've needed to fast-track the migration. I'm guessing that many others will follow suit before long!

UPDATE: Blogger has finally publicly acknowledged the problem and is apparently working on a fix.

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Wednesday, October 24, 2007

Spent the Day Yak Shaving

Familiar with the term "yak shaving"? It's my new favorite phrase. Seth Godin calls it the best phrase he's heard this year. I first heard it this month on Ian McAnerin's blog, but apparently the term was coined back in 2000 by Carlin Vieri of MIT after a poignant Ren & Stimpy episode.

So what exactly is yak shaving? The definition I prefer is:

"Any seemingly pointless activity which is actually necessary to solve a problem which solves a problem which, several levels of recursion later, solves the real problem you're working on."

And that's exactly what I've spent the day doing. You see, I received an invitation to advertise Search Engine College for free in a popular magazine, as long as I could provide a high resolution graphic of our ad in a particular size and color format. Not a problem, but when I went to create the image today, I realized that the image manipulation software I wanted to use was on a different computer.

So I booted up the other computer and then realized that the keyboard was missing because I had connected it to my laptop. So I disconnected the keyboard from the laptop and tried to plug it into the other computer, but all the USB drives were used up so I had to disconnect the digital camera. But that forced an error requiring me to reboot the computer so I rebooted, plugged in the keyboard and opened the image software. Only to realize that I had installed just the trial version on that computer and it had expired. And I needed the purchase key to activate it again. Which was on my laptop so I copied it from the laptop onto my flash drive and brought it over to the computer before remembering that there were no USB drives available.

So I copied the key down on paper and manually typed it into the software program. Thankfully it recognized it, but then informed me that the software version I was using was out of date and I had to download a priority update. Which was 200MB. So I decided to make a cup of coffee while I waited. When the download was at 97 percent, the electrician who was working on the flat downstairs blew a fuse in the building, the lights went out and all the computers switched off automatically. An hour later, the electricity was back up and I was able to start the software download again while drinking my cold cup of coffee.

I finally got the priority update installed and began working on the image I needed. But the color formatting didn't match the magazine specifications and my HEX to RGB converter didn't help. I really needed to print the image out to see if the logo color matched other magazine print ads I'd created. So I pressed print. And waited. And waited some more. Before realizing that our inkjet printer had run out of magenta ink and wasn't going to print anything at all until that magenta print cartridge was replaced.

So I got in the car and drove 30 minutes to the office supplies shop, only to find that it had been replaced by a Gloria Jeans coffee shop sometime in the last month. So I asked for directions to the printer repair shop 10 minutes further away who happened to have magenta cartridges on sale. Feeling pretty relieved I drove the 40 minutes home and pulled out the empty magenta cartridge from the printer. Only to realize that it didn't match the one on the box that I'd just bought. I'd bought the wrong cartridge!

So I did what I should have done in the first place and emailed the magazine publisher to take up their free offer to create the ad on our behalf. And then I poured myself a large glass of wine. I'd spent the whole day yak shaving. Aaarrrggghhhh!


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Thursday, October 18, 2007

Approaching 300 FAQs!

Can you believe it? My next post will take the number of FAQs I've answered in this blog to 300! I'm planning something a bit exciting for lucky question submitter #300 so watch this space in about 12 hours time.

Need more than advice? Take a Search Engine Marketing course online

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Monday, October 15, 2007

20 Must-Have Search Engine Marketing Tools

One month in and I'm still really enjoying my gig as a blogger and writer for SiteProNews. My latest article has gone live on their site today: 20 Must-Have Search Engine Marketing Tools.

Because I found so many useful tools for search engine marketing, I couldn't fit them all into one article so the piece will be followed up next week with Part 2: 20 MORE Must-Have Search Engine Marketing Tools. Got any favorite tools that I missed? Share your favs via comments on this post.


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Thursday, October 11, 2007

No posts today or tomorrow

I'm traveling for the next couple of days, attending a family funeral so no posts from me until next week. Catchya then!

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Tuesday, September 18, 2007

Interviewed on SEO Study.ru

Russian search engine marketing expert Alexey Iakovlev asked if he could interview me this week for his SEM education site SEO-Study.ru.

During the interview, we discuss the early days of Search Engine College, the state of the SEO/SEM market in Australia and the amount of time required to keep up with the search industry.

Alexey has posted an English version of the interview for me to share with you.


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Monday, September 17, 2007

Melbourne: the most fun you can have with your clothes on!

I've just got back from the best vacation ever. I went to Melbourne for a week with my two sisters to celebrate my 40th birthday and life after my recent medical scare and we truly had the most amazing time. The photo above shows us having coffee on the first day we arrived (that's me in the middle).

Just like my last trip to Melbourne, I indulged in a slew of girlie enjoyments, such as:

- High Tea at the Windsor Hotel

- Kitya Karnu (salty stones) treatment, followed by a manicure at the Aurora Spa Retreat

- Shopping at the Sunday Market and Melbourne's fabulous vintage clothing stores

- Playing and dining at the Crown Casino

I also caught up with Melbourne resident and cre8asite forums buddy Sophie from ThinkProspect who I hadn't seen since February. We had an emotional catch up over a delicious Italian meal and expressed our regret at not living in the same city.

During the week, my sister managed to score us VIP status at the casino, meaning that all our meals and drinks were free! Not only that, but because it was my birthday month, my sister got talking to Crown's marketing manager, who arranged $250 worth of vouchers for the three of us to dine at any of the restaurants in the complex to celebrate. We chose to have teppanyaki at Koko. It was totally sublime, particularly the teriyaki chicken and the green tea ice cream.

To top things off, on my last evening there, I won a jackpot worth over $4,000 on a 5 cent poker machine! I couldn't believe it. We had such fun that my sisters and I vowed to make the trip an annual event.

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Monday, September 10, 2007

On Vacation

Just a quick note that I am currently in Melbourne on vacation and will be back in the big chair next Monday. Keep those questions coming!


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Saturday, August 18, 2007

Jazzing it up here in Bellingen

It's Jazz Festival weekend here in my little town of Bellingen. It's the biggest social event on the annual calendar and the town is positively buzzing!

Tonight is the popular Supper Club with a big band and the Swing Sisters. It's 1950's formal dress and should be a hoot! Shame Jerry won't be joining me for the dancing but somebody has to be on babysitting duty and he drew the short straw, heh heh.

I've got my weekend pass so I'll be busy popping in and out of various events and will rarely be at blogging duty, so please keep my seat warm. As they say here in Bellingen, it's all about the music.


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Wednesday, August 01, 2007

Podcast Interview

I did my first podcast interview yesterday. I was invited by Mike Taylor of Jobs in Search to talk about Search Engine College and what role industry certification plays in getting a job in search.

I was pretty pleased by how well it turned out and how enjoyable it was. I'm hoping to introduce podcasts on this blog soon and it was a good practice run for that. So if you want to learn more about how I got started in search, or where the idea for Search Engine College came from, or if you just fancy hearing a guy with a strong British accent interviewing a girl with a strong Aussie drawl, check out the podcast.

Thanks again to Mike for the invitation. Perhaps I can return the favor when I get around to setting up podcasting on this blog.

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Monday, July 23, 2007

The 3 most beautiful words in the English language

Thanks for your patience and emails of support while this blog has been neglected. Quite a few of you have asked me what has been going on with me and what my recent surgery was for. I thought it was about time I gave you the full story. Here goes!

About a month ago, I received some terrifying news from a specialist physician who I had gone to see regarding bouts of severe abdominal pain. During my examination, he found a large cyst on one of my ovaries and suspected possible ovarian cancer. He wanted me to have blood tests the same day.

In a state of shock, I drove myself to the pathology lab, where I found my sister waiting for me, also pale and worried. We comforted each other and tried to convince one another that the cause was something else. When I didn't hear back from the specialist immediately, I put things out of my mind, comforted by the words of his receptionist who said when I called to follow up after a week that "If the results had been bad, he would have called you by now".

The next day, the specialist called me. My blood had come back with high markers for ovarian cancer and he wanted to hand over my case to a surgeon he knew at the Sydney Cancer Center, 6 hours drive away. The surgeon would call me to arrange emergency surgery, he said. I was completely devastated and my husband Jerry and I spent the next 2 days in a stupor, convinced I only had months to live. During those hellish days, the same thought kept going through my head - "I'm only 39 years of age and I'll never get to see my 3 year old son grow up".

The surgeon (Dr Selvan Pather) called me 2 days later and asked me to make the trip to Sydney the following week for pre-op tests and examination. During that call he reassured me that high markers for ovarian cancer did not necessarily mean I had ovarian cancer. I felt all the air rush out of me and clutched like mad to a tiny glimmer of hope. Could it be possible my specialist had gotten it wrong? I must've sobbed with joy in Jerry's arms for about an hour after that call. I'll never be able to thank my surgeon enough for the reassurance he gave us that day.

So on Monday 2nd July, we packed up the car and headed down to Sydney to stay at my sister's while awaiting my surgery on 6 July. During examination, my surgeon was even more reassuring and said that they saw a lot of cases like mine that turn out to be something much less sinister than cancer, like endometriosis. Just the week before, a woman with blood markers for ovarian cancer ten times as high as mine turned out to have endometriosis and no cancer. According to his surgical assistant, the extreme pain I was in during the examination was also a strong indicator that endometriosis could be the cause. But they wouldn't know for sure until surgery and a frozen biopsy was taken on the cyst to test for cancer cells. Regardless, I would likely need a full hysterectomy and if cancer was detected, a radical hysterectomy followed by chemotherapy and radiation.

The day of the operation dawned: Friday 6 July 2007. I was petrified but felt confident I was in good hands with my caring surgeons. Jerry would learn of the results of my biopsy and surgery before I would and I told him that while I was in recovery, I wanted him to give me the thumbs up sign if cancer was not detected and the thumbs down if it was. Next thing I knew I was in agonizing pain in my abdomen and groaning. I was in recovery. I could vaguely see Jerry holding up his hands in the background and then I saw my surgeon smiling over me while I faded in and out of consciousness. He said: "Kalena, everything went well - you had nasty endometriosis which took a long time to remove and we've given you a hysterectomy, but the tests showed that the tumor was benign. We've left one of your ovaries intact so you won't be thrown into early menopause". When my eyes finally focused, I could see Jerry grinning from ear to ear holding up both thumbs.

So now it's been just over 2 weeks since surgery. My recovery has gone well, (apart from a nasty chest infection that I picked up in hospital) and my surgeon called today to let me know the final pathology tests from my operation all showed negative results for cancer. I am so grateful to Dr Pather and his assistant Marcello for giving me my life back and for their caring bedside manner. I am still quite angry with my local specialist for not fully explaining to me the consequences of my blood tests, but I am thankful that he put me in touch with Dr Pather and even more thankful that I am pain free and cancer free.

I am now keen to get on with the rest of my life. There'll be no more 14 hour work days for me - my little scare gave me an attitude adjustment that life is just too precious to work it away. I'll be spending more time with my family and more time relaxing and doing activities that I enjoy. I love blogging and I'm looking forward to getting stuck into more search engine questions, but don't expect to see me online as often as I used to be. Life's too short to be stuck in front of a laptop.

So that's my story, thanks for reading this far. I'll leave you with my new favorite quote from Woody Allen who, in the film Deconstructing Harry, said:
"The 3 most beautiful words in the English language are not 'I love you'. They are: 'it is benign' ".
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Thursday, July 12, 2007

On the mend

Just a short note to say I am out of hospital and recovering from major surgery. All went well and I'll be back blogging full time next week.

Thanks to everyone for the emails and comments of concern, I really appreciate it!

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Friday, June 29, 2007

No blog posts until 16 July

Hello readers

I have recently discovered that I have a medical condition which requires surgery and so I will be taking sick leave from Monday 2nd July to at least 16th July. You are welcome to send me questions during this time, but please note I will not even get to read them until mid July. Thanks for your understanding and patience!

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Thursday, June 28, 2007

Blog break

No blog posts from me for a few days - family crisis to deal with. Keep my seat warm!

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Tuesday, June 26, 2007

I've Caught Bento Madness

I'm way too tired to answer an FAQ tonight, so instead let me reveal a deep dark secret about myself. I've caught Bento Madness!

You can blame Jennifer Laycock. To prove a point, she started the Bento Yum site with her Japan-based friend Abigail with the added challenge of making it a success without the four major search engines being allowed to index it. This piqued my interest and when I caught site of the whimsical Bento Kits at Bento Yum I was enthralled.

After a few days of soaking up the photos of Jenn's gorgeous lunch box creations and poring over the colorful Bento Kits for sale, I've been inspired to become a Bento genius in the hopes of coaxing my fussy toddler into eating anything that doesn't come out of an Oreos box. I mean, how could he resist the toddler Bento lunch pictured?

I've got my name on a waiting list for the cutest Bento Kits and I'm spending more time in the fruit and veg section of our local supermarket. When I go out shopping, I find myself side-tracked by craft shops and obscure little Asian shops in the hope of adding to my Bento accessory collection.

I've succumbed to the madness, as Jenn calls it, and I'm loving it.

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Wednesday, May 30, 2007

Article on SiteProNews

I was thrilled to see my article SEM Industry Training: What Are the Options? on the front page of SiteProNews today. SPN sure know how to provide traffic!

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Wednesday, May 23, 2007

Interview on Pandia

I was interviewed by the delightful Per Koch of Pandia this week about, amongst other things, Google's Universal Search and how it will impact the future of this crazy industry. We even discover a mutual adoration of Kate Bush. Check out the interview here.

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Friday, May 18, 2007

I Think I'm Turning Supplemental

Time for a bit of Friday fun. JLH of the JLH Design Blog was apparently bored enought today to re-write the lyrics from great songs of the 70s and 80s to match his love-hate relationship with search engines. My personal favorite is "I Think I'm Turning Supplemental", sung to the tune of "I Think I'm Turning Japanese" by The Vapors. Here's an extract:

No sex, no links, no spam, no java
No flash, no sin, no you, no wonder it’s farked
Everyone around me is a total spammer
Everyone links to me like a copy scraper... Everyone.
That’s why I’m turning Supplemental
I think I’m turning Supplemental
I really think so
Happy Friday everyone!

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Friday, May 11, 2007

The PayPal Punk Purchase

Some days I wonder at people's stupidity and ignorance. Honestly, I could scream right now. Yesterday we had someone place a large order for Search Engine College courses through our PayPal shopping cart. Nothing wrong with that right? No, except that they only paid 0.01 at the checkout, leaving an unpaid balance of $1,174.99. We immediately received a "Fraud Detected" message from our cart system and so I didn't pass the order on to be fulfilled. I sent an email to the purchaser explaining the situation and asking him to complete or cancel the order. No response.

Today, I receive an email from PayPal saying that the purchaser had opened a dispute for the payment made, indicating that they never received the item. Of course they never received the damn item. They only paid 1 cent for a $1,175 order! And they decide to lodge a dispute with PayPal just to be reimbursed the 1 cent they paid? Phleeeaaaze! I refunded the 0.01 and they closed the dispute. But what a complete waste of time. I should bill them an hour's consulting! Sorry to vent, but sometimes a blog is a good way to get these things off your chest.

Aaaah. I feel better now.

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Wednesday, April 25, 2007

Food for Thought

It's not often we web workers think about what would happen if we died unexpectedly or became seriously ill. I mean, it's not a pleasant thing to dwell on is it? But if the unthinkable were to happen, have you thought about whether you would be missed online?

In her article Will We Know it When You Leave?, Kim Krause-Berg poses this very question. Do you have a community of friends online that would miss you if you disappeared? Are you so active in forums or chat rooms that people would wonder where you were? Would they become concerned enough to try and contact your friends and family?

I recall an incident about 3 years ago when I was a moderator at the ihelpyou forums, when one of the more active moderators stopped posting for over a week and didn't answer any emails or private messages we sent him. It was such unusual behavior for this particular person that we all became worried and began posting in other forums in search of him.

One moderator took it upon herself to track down his private details and phone his family. Turned out that the missing moderator had had some personal issues to deal with and had deliberately taken himself off on a private holiday with no phone, no laptop and no Internet access. He returned a week later to a warm reception at the forums, feeling overwhelmed by the concern expressed and sheepish for not telling his online friends of his plans.

It just goes to show that your online influence may extend further than you think. Those virtual friendships you make might just prove to be solid real-life relationships that last for years, so don't under-estimate them. More importantly, think about your online footprints. As Kim says in her article: if something happens to you or you choose to spend less time on the Internet, what sort of legacy will you leave behind? Food for thought.

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Thursday, April 12, 2007

Blog Break

Heading down South to a family funeral today and not back till the weekend so there'll be no blog posts until Sunday. Make sure you miss me.

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Sunday, April 08, 2007

New profile pic

I've uploaded a new photo for my profile. Yes, I know the previous one was nicer but it was taken about 10 years ago. I got a new haircut today (and lost about 4 inches!) so I thought it was a good a time as any for an updated pic.

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Friday, March 23, 2007

Grumpy Bitch

Forgive me if I've been a grumpy bitch on the blog this week, but I simply don't know how single parents cope. I've just spent a week on my own watching my 3 year old son (my husband is still in New Zealand) and despite the fact he was in day care most of the time, I'm completely shattered.

I've had 6am starts all week, there's Play Doh in my hair and if I have to watch another episode of Fifi and the Flower Tots, I'm going to go postal.

Ever been so tired that you get clumsy and start falling over things? That's me. I've broken two cups and put my son's shoes on backwards. I answered the phone today and forgot what my name was. I just can't cope on 6 hours sleep a night running a full-time business and watching a pre-schooler, but I'm guessing single parents have to do this type of thing all the time.

Thank heavens the little darling's in bed and Jerry will be back tomorrow. Time for a glass or six of crap chardonnay.

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Tuesday, March 20, 2007

Back from Middle Earth