Sunday, December 02, 2007

Moving to a New Domain

Yes, we've packed the removals van and we're heading over to our new home at Ask-Kalena.com tomorrow. All our archives will remain in place at this domain, but I'll be redirecting the blog home page within 48 hours so please update your bookmarks. We're also moving away from Blogger to a WordPress platform that offers much more in terms of template features and control.

Our feed will stay the same: http://feeds.feedburner.com/AskKalena so if you're already a subscriber, you'll continue to see posts as normal. If you're not yet a subscriber, you know the drill! Catch you at the other end.


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Thursday, November 29, 2007

Q and A: Can I bug you with my personal problems?

Dear Kalena...

i like this boy at school but he is older than me (i'm 15) and sometimes he drives me home in his car. I dont wanna tell my friends because im worried that my parents will find out and tell his parents and i wont get to see him anymore. i really like him!!!!!!!! im worried coz my schoolwork is not so good coz spending all time with him and skipping homework and now my teachers are going to tell my parents. what should i do?

Becky


Kalena's Answer:

Dear Becky

There's something you must do immediately. It's very important. Scroll up to the top of this page and read what it says directly under "Ask Kalena".


That's right. It says:

"Your daily
SEARCH ENGINE advice column"


Got it? Now take out a notebook and write out 200 times:
"I MUST NOT EMAIL KALENA WITH MY PETTY PERSONAL PROBLEMS. SHE ONLY GIVES ADVICE" ABOUT SEARCH ENGINES"
Ok, I feel better now.


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Thursday, November 22, 2007

Experimenting With Video

You might have noticed that I've been experimenting with video formats lately. I'm about to introduce regular video blogging to answer FAQs on this blog and I've been mucking around with different products and formats to get a feel for it.

Unfortunately, Blogger doesn't let you upload Flash movies directly so I'm using RealMedia format until I can switch to WordPress and use Camtasia Studio 5 the way it should be used, to produce .swf files. As a small preview of things to come, I'll be posting a screen capture video of the AdWords Keyword Quality Tool glitch in action.

Stay tuned for more vids!

Need more than advice? Take a Search Engine Marketing course online

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Saturday, November 17, 2007

Apologies for the mess around here

A quick apology is in order for the (seemingly) sporadic blog posting this week. Blogger has been creating some major issues for bloggers like me who use FTP to publish to their own domains and I've been having a heck of a time getting some posts to publish on the day I write them.

Add to that some severe weather playing havoc with our broadband connection and we are in blogging hell! I'll be posting over the weekend to make up for the blank spaces. Thanks for reading and please avert your eyes to the mess while we slowly move this blog over to WordPress and it's own dedicated domain.

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Wednesday, November 14, 2007

What I'm Learning from "Do It Wrong Quickly"

A couple of weeks ago, IBM Press sent me a copy of Mike Moran's latest book Do it Wrong Quickly - How the Web Changes the Old Marketing Rules. I'm only a third of the way into it but it's really a fascinating read so far. What I long ago suspected is now true: online marketing is turning traditional marketing concepts upside down and inside out. I'm learning some new jargon along the way too. For example:

Flogs - these are blogs set up secretly by businesses for the specific purpose of criticizing their competitors or to promote their products or services while appearing impartial. Famous brands caught out flogging include Wal-Mart and Sony. Wal-Mart's "flog" involved a blog supposedly written by a couple traveling America in their recreational vehicle and camping overnight in Wal-Mart parking lots. It turned out to be a publicity stunt engineered by Wal-Mart's PR company Edelman. The blog was staged, the travelers were a Washington Post reporter and freelance writer and the entire trip was sponsored by Working Families for Wal-Mart, something not disclosed on the web site. The flog was exposed to huge outcry late last year and is a prime example of how web marketing can backfire very, very quickly. Fascinating stuff!

I'll feed you some more tidbits from Mike's book as I wade through it.

Need more than advice? Take a Search Engine Marketing course online

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Tuesday, November 06, 2007

Blogger Woes May Prompt Mass Exodus

I have been having publishing problems with Blogger for about a week now, with the last 48 hours being the worst. I have no idea if my posts are going to publish or not and when the Dashboard shows them as published, I can't see them live anyway. Very frustrating!

Judging by the number of persons complaining in the Blogger Help Group, I'm not alone. Yet responses and updates from Blogger employees are noticeably absent. I've been planning to migrate this blog to WordPress for some months but this has given me the kick up the backside I've needed to fast-track the migration. I'm guessing that many others will follow suit before long!

UPDATE: Blogger has finally publicly acknowledged the problem and is apparently working on a fix.

Need more than advice? Take a Search Engine Marketing course online

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Wednesday, October 24, 2007

Spent the Day Yak Shaving

Familiar with the term "yak shaving"? It's my new favorite phrase. Seth Godin calls it the best phrase he's heard this year. I first heard it this month on Ian McAnerin's blog, but apparently the term was coined back in 2000 by Carlin Vieri of MIT after a poignant Ren & Stimpy episode.

So what exactly is yak shaving? The definition I prefer is:

"Any seemingly pointless activity which is actually necessary to solve a problem which solves a problem which, several levels of recursion later, solves the real problem you're working on."

And that's exactly what I've spent the day doing. You see, I received an invitation to advertise Search Engine College for free in a popular magazine, as long as I could provide a high resolution graphic of our ad in a particular size and color format. Not a problem, but when I went to create the image today, I realized that the image manipulation software I wanted to use was on a different computer.

So I booted up the other computer and then realized that the keyboard was missing because I had connected it to my laptop. So I disconnected the keyboard from the laptop and tried to plug it into the other computer, but all the USB drives were used up so I had to disconnect the digital camera. But that forced an error requiring me to reboot the computer so I rebooted, plugged in the keyboard and opened the image software. Only to realize that I had installed just the trial version on that computer and it had expired. And I needed the purchase key to activate it again. Which was on my laptop so I copied it from the laptop onto my flash drive and brought it over to the computer before remembering that there were no USB drives available.

So I copied the key down on paper and manually typed it into the software program. Thankfully it recognized it, but then informed me that the software version I was using was out of date and I had to download a priority update. Which was 200MB. So I decided to make a cup of coffee while I waited. When the download was at 97 percent, the electrician who was working on the flat downstairs blew a fuse in the building, the lights went out and all the computers switched off automatically. An hour later, the electricity was back up and I was able to start the software download again while drinking my cold cup of coffee.

I finally got the priority update installed and began working on the image I needed. But the color formatting didn't match the magazine specifications and my HEX to RGB converter didn't help. I really needed to print the image out to see if the logo color matched other magazine print ads I'd created. So I pressed print. And waited. And waited some more. Before realizing that our inkjet printer had run out of magenta ink and wasn't going to print anything at all until that magenta print cartridge was replaced.

So I got in the car and drove 30 minutes to the office supplies shop, only to find that it had been replaced by a Gloria Jeans coffee shop sometime in the last month. So I asked for directions to the printer repair shop 10 minutes further away who happened to have magenta cartridges on sale. Feeling pretty relieved I drove the 40 minutes home and pulled out the empty magenta cartridge from the printer. Only to realize that it didn't match the one on the box that I'd just bought. I'd bought the wrong cartridge!

So I did what I should have done in the first place and emailed the magazine publisher to take up their free offer to create the ad on our behalf. And then I poured myself a large glass of wine. I'd spent the whole day yak shaving. Aaarrrggghhhh!


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Thursday, October 18, 2007

Approaching 300 FAQs!

Can you believe it? My next post will take the number of FAQs I've answered in this blog to 300! I'm planning something a bit exciting for lucky question submitter #300 so watch this space in about 12 hours time.

Need more than advice? Take a Search Engine Marketing course online

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Monday, October 15, 2007

20 Must-Have Search Engine Marketing Tools

One month in and I'm still really enjoying my gig as a blogger and writer for SiteProNews. My latest article has gone live on their site today: 20 Must-Have Search Engine Marketing Tools.

Because I found so many useful tools for search engine marketing, I couldn't fit them all into one article so the piece will be followed up next week with Part 2: 20 MORE Must-Have Search Engine Marketing Tools. Got any favorite tools that I missed? Share your favs via comments on this post.


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Thursday, October 11, 2007

No posts today or tomorrow

I'm traveling for the next couple of days, attending a family funeral so no posts from me until next week. Catchya then!

Need more than advice? Take a Search Engine Marketing course online

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Tuesday, September 18, 2007

Interviewed on SEO Study.ru

Russian search engine marketing expert Alexey Iakovlev asked if he could interview me this week for his SEM education site SEO-Study.ru.

During the interview, we discuss the early days of Search Engine College, the state of the SEO/SEM market in Australia and the amount of time required to keep up with the search industry.

Alexey has posted an English version of the interview for me to share with you.


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Monday, September 17, 2007

Melbourne: the most fun you can have with your clothes on!

I've just got back from the best vacation ever. I went to Melbourne for a week with my two sisters to celebrate my 40th birthday and life after my recent medical scare and we truly had the most amazing time. The photo above shows us having coffee on the first day we arrived (that's me in the middle).

Just like my last trip to Melbourne, I indulged in a slew of girlie enjoyments, such as:

- High Tea at the Windsor Hotel

- Kitya Karnu (salty stones) treatment, followed by a manicure at the Aurora Spa Retreat

- Shopping at the Sunday Market and Melbourne's fabulous vintage clothing stores

- Playing and dining at the Crown Casino

I also caught up with Melbourne resident and cre8asite forums buddy Sophie from ThinkProspect who I hadn't seen since February. We had an emotional catch up over a delicious Italian meal and expressed our regret at not living in the same city.

During the week, my sister managed to score us VIP status at the casino, meaning that all our meals and drinks were free! Not only that, but because it was my birthday month, my sister got talking to Crown's marketing manager, who arranged $250 worth of vouchers for the three of us to dine at any of the restaurants in the complex to celebrate. We chose to have teppanyaki at Koko. It was totally sublime, particularly the teriyaki chicken and the green tea ice cream.

To top things off, on my last evening there, I won a jackpot worth over $4,000 on a 5 cent poker machine! I couldn't believe it. We had such fun that my sisters and I vowed to make the trip an annual event.

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Monday, September 10, 2007

On Vacation

Just a quick note that I am currently in Melbourne on vacation and will be back in the big chair next Monday. Keep those questions coming!


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Saturday, August 18, 2007

Jazzing it up here in Bellingen

It's Jazz Festival weekend here in my little town of Bellingen. It's the biggest social event on the annual calendar and the town is positively buzzing!

Tonight is the popular Supper Club with a big band and the Swing Sisters. It's 1950's formal dress and should be a hoot! Shame Jerry won't be joining me for the dancing but somebody has to be on babysitting duty and he drew the short straw, heh heh.

I've got my weekend pass so I'll be busy popping in and out of various events and will rarely be at blogging duty, so please keep my seat warm. As they say here in Bellingen, it's all about the music.


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Wednesday, August 01, 2007

Podcast Interview

I did my first podcast interview yesterday. I was invited by Mike Taylor of Jobs in Search to talk about Search Engine College and what role industry certification plays in getting a job in search.

I was pretty pleased by how well it turned out and how enjoyable it was. I'm hoping to introduce podcasts on this blog soon and it was a good practice run for that. So if you want to learn more about how I got started in search, or where the idea for Search Engine College came from, or if you just fancy hearing a guy with a strong British accent interviewing a girl with a strong Aussie drawl, check out the podcast.

Thanks again to Mike for the invitation. Perhaps I can return the favor when I get around to setting up podcasting on this blog.

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Monday, July 23, 2007

The 3 most beautiful words in the English language

Thanks for your patience and emails of support while this blog has been neglected. Quite a few of you have asked me what has been going on with me and what my recent surgery was for. I thought it was about time I gave you the full story. Here goes!

About a month ago, I received some terrifying news from a specialist physician who I had gone to see regarding bouts of severe abdominal pain. During my examination, he found a large cyst on one of my ovaries and suspected possible ovarian cancer. He wanted me to have blood tests the same day.

In a state of shock, I drove myself to the pathology lab, where I found my sister waiting for me, also pale and worried. We comforted each other and tried to convince one another that the cause was something else. When I didn't hear back from the specialist immediately, I put things out of my mind, comforted by the words of his receptionist who said when I called to follow up after a week that "If the results had been bad, he would have called you by now".

The next day, the specialist called me. My blood had come back with high markers for ovarian cancer and he wanted to hand over my case to a surgeon he knew at the Sydney Cancer Center, 6 hours drive away. The surgeon would call me to arrange emergency surgery, he said. I was completely devastated and my husband Jerry and I spent the next 2 days in a stupor, convinced I only had months to live. During those hellish days, the same thought kept going through my head - "I'm only 39 years of age and I'll never get to see my 3 year old son grow up".

The surgeon (Dr Selvan Pather) called me 2 days later and asked me to make the trip to Sydney the following week for pre-op tests and examination. During that call he reassured me that high markers for ovarian cancer did not necessarily mean I had ovarian cancer. I felt all the air rush out of me and clutched like mad to a tiny glimmer of hope. Could it be possible my specialist had gotten it wrong? I must've sobbed with joy in Jerry's arms for about an hour after that call. I'll never be able to thank my surgeon enough for the reassurance he gave us that day.

So on Monday 2nd July, we packed up the car and headed down to Sydney to stay at my sister's while awaiting my surgery on 6 July. During examination, my surgeon was even more reassuring and said that they saw a lot of cases like mine that turn out to be something much less sinister than cancer, like endometriosis. Just the week before, a woman with blood markers for ovarian cancer ten times as high as mine turned out to have endometriosis and no cancer. According to his surgical assistant, the extreme pain I was in during the examination was also a strong indicator that endometriosis could be the cause. But they wouldn't know for sure until surgery and a frozen biopsy was taken on the cyst to test for cancer cells. Regardless, I would likely need a full hysterectomy and if cancer was detected, a radical hysterectomy followed by chemotherapy and radiation.

The day of the operation dawned: Friday 6 July 2007. I was petrified but felt confident I was in good hands with my caring surgeons. Jerry would learn of the results of my biopsy and surgery before I would and I told him that while I was in recovery, I wanted him to give me the thumbs up sign if cancer was not detected and the thumbs down if it was. Next thing I knew I was in agonizing pain in my abdomen and groaning. I was in recovery. I could vaguely see Jerry holding up his hands in the background and then I saw my surgeon smiling over me while I faded in and out of consciousness. He said: "Kalena, everything went well - you had nasty endometriosis which took a long time to remove and we've given you a hysterectomy, but the tests showed that the tumor was benign. We've left one of your ovaries intact so you won't be thrown into early menopause". When my eyes finally focused, I could see Jerry grinning from ear to ear holding up both thumbs.

So now it's been just over 2 weeks since surgery. My recovery has gone well, (apart from a nasty chest infection that I picked up in hospital) and my surgeon called today to let me know the final pathology tests from my operation all showed negative results for cancer. I am so grateful to Dr Pather and his assistant Marcello for giving me my life back and for their caring bedside manner. I am still quite angry with my local specialist for not fully explaining to me the consequences of my blood tests, but I am thankful that he put me in touch with Dr Pather and even more thankful that I am pain free and cancer free.

I am now keen to get on with the rest of my life. There'll be no more 14 hour work days for me - my little scare gave me an attitude adjustment that life is just too precious to work it away. I'll be spending more time with my family and more time relaxing and doing activities that I enjoy. I love blogging and I'm looking forward to getting stuck into more search engine questions, but don't expect to see me online as often as I used to be. Life's too short to be stuck in front of a laptop.

So that's my story, thanks for reading this far. I'll leave you with my new favorite quote from Woody Allen who, in the film Deconstructing Harry, said:
"The 3 most beautiful words in the English language are not 'I love you'. They are: 'it is benign' ".
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Thursday, July 12, 2007

On the mend

Just a short note to say I am out of hospital and recovering from major surgery. All went well and I'll be back blogging full time next week.

Thanks to everyone for the emails and comments of concern, I really appreciate it!

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Friday, June 29, 2007

No blog posts until 16 July

Hello readers

I have recently discovered that I have a medical condition which requires surgery and so I will be taking sick leave from Monday 2nd July to at least 16th July. You are welcome to send me questions during this time, but please note I will not even get to read them until mid July. Thanks for your understanding and patience!

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Thursday, June 28, 2007

Blog break

No blog posts from me for a few days - family crisis to deal with. Keep my seat warm!

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Tuesday, June 26, 2007

I've Caught Bento Madness

I'm way too tired to answer an FAQ tonight, so instead let me reveal a deep dark secret about myself. I've caught Bento Madness!

You can blame Jennifer Laycock. To prove a point, she started the Bento Yum site with her Japan-based friend Abigail with the added challenge of making it a success without the four major search engines being allowed to index it. This piqued my interest and when I caught site of the whimsical Bento Kits at Bento Yum I was enthralled.

After a few days of soaking up the photos of Jenn's gorgeous lunch box creations and poring over the colorful Bento Kits for sale, I've been inspired to become a Bento genius in the hopes of coaxing my fussy toddler into eating anything that doesn't come out of an Oreos box. I mean, how could he resist the toddler Bento lunch pictured?

I've got my name on a waiting list for the cutest Bento Kits and I'm spending more time in the fruit and veg section of our local supermarket. When I go out shopping, I find myself side-tracked by craft shops and obscure little Asian shops in the hope of adding to my Bento accessory collection.

I've succumbed to the madness, as Jenn calls it, and I'm loving it.

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Wednesday, May 30, 2007

Article on SiteProNews

I was thrilled to see my article SEM Industry Training: What Are the Options? on the front page of SiteProNews today. SPN sure know how to provide traffic!

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Wednesday, May 23, 2007

Interview on Pandia

I was interviewed by the delightful Per Koch of Pandia this week about, amongst other things, Google's Universal Search and how it will impact the future of this crazy industry. We even discover a mutual adoration of Kate Bush. Check out the interview here.

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Friday, May 18, 2007

I Think I'm Turning Supplemental

Time for a bit of Friday fun. JLH of the JLH Design Blog was apparently bored enought today to re-write the lyrics from great songs of the 70s and 80s to match his love-hate relationship with search engines. My personal favorite is "I Think I'm Turning Supplemental", sung to the tune of "I Think I'm Turning Japanese" by The Vapors. Here's an extract:

No sex, no links, no spam, no java
No flash, no sin, no you, no wonder it’s farked
Everyone around me is a total spammer
Everyone links to me like a copy scraper... Everyone.
That’s why I’m turning Supplemental
I think I’m turning Supplemental
I really think so
Happy Friday everyone!

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Friday, May 11, 2007

The PayPal Punk Purchase

Some days I wonder at people's stupidity and ignorance. Honestly, I could scream right now. Yesterday we had someone place a large order for Search Engine College courses through our PayPal shopping cart. Nothing wrong with that right? No, except that they only paid 0.01 at the checkout, leaving an unpaid balance of $1,174.99. We immediately received a "Fraud Detected" message from our cart system and so I didn't pass the order on to be fulfilled. I sent an email to the purchaser explaining the situation and asking him to complete or cancel the order. No response.

Today, I receive an email from PayPal saying that the purchaser had opened a dispute for the payment made, indicating that they never received the item. Of course they never received the damn item. They only paid 1 cent for a $1,175 order! And they decide to lodge a dispute with PayPal just to be reimbursed the 1 cent they paid? Phleeeaaaze! I refunded the 0.01 and they closed the dispute. But what a complete waste of time. I should bill them an hour's consulting! Sorry to vent, but sometimes a blog is a good way to get these things off your chest.

Aaaah. I feel better now.

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Wednesday, April 25, 2007

Food for Thought

It's not often we web workers think about what would happen if we died unexpectedly or became seriously ill. I mean, it's not a pleasant thing to dwell on is it? But if the unthinkable were to happen, have you thought about whether you would be missed online?

In her article Will We Know it When You Leave?, Kim Krause-Berg poses this very question. Do you have a community of friends online that would miss you if you disappeared? Are you so active in forums or chat rooms that people would wonder where you were? Would they become concerned enough to try and contact your friends and family?

I recall an incident about 3 years ago when I was a moderator at the ihelpyou forums, when one of the more active moderators stopped posting for over a week and didn't answer any emails or private messages we sent him. It was such unusual behavior for this particular person that we all became worried and began posting in other forums in search of him.

One moderator took it upon herself to track down his private details and phone his family. Turned out that the missing moderator had had some personal issues to deal with and had deliberately taken himself off on a private holiday with no phone, no laptop and no Internet access. He returned a week later to a warm reception at the forums, feeling overwhelmed by the concern expressed and sheepish for not telling his online friends of his plans.

It just goes to show that your online influence may extend further than you think. Those virtual friendships you make might just prove to be solid real-life relationships that last for years, so don't under-estimate them. More importantly, think about your online footprints. As Kim says in her article: if something happens to you or you choose to spend less time on the Internet, what sort of legacy will you leave behind? Food for thought.

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Thursday, April 12, 2007

Blog Break

Heading down South to a family funeral today and not back till the weekend so there'll be no blog posts until Sunday. Make sure you miss me.

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Sunday, April 08, 2007

New profile pic

I've uploaded a new photo for my profile. Yes, I know the previous one was nicer but it was taken about 10 years ago. I got a new haircut today (and lost about 4 inches!) so I thought it was a good a time as any for an updated pic.

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Friday, March 23, 2007

Grumpy Bitch

Forgive me if I've been a grumpy bitch on the blog this week, but I simply don't know how single parents cope. I've just spent a week on my own watching my 3 year old son (my husband is still in New Zealand) and despite the fact he was in day care most of the time, I'm completely shattered.

I've had 6am starts all week, there's Play Doh in my hair and if I have to watch another episode of Fifi and the Flower Tots, I'm going to go postal.

Ever been so tired that you get clumsy and start falling over things? That's me. I've broken two cups and put my son's shoes on backwards. I answered the phone today and forgot what my name was. I just can't cope on 6 hours sleep a night running a full-time business and watching a pre-schooler, but I'm guessing single parents have to do this type of thing all the time.

Thank heavens the little darling's in bed and Jerry will be back tomorrow. Time for a glass or six of crap chardonnay.

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Tuesday, March 20, 2007

Back from Middle Earth

You might have noticed I'm back from New Zealand - I snuck in a short FAQ late last night but was too tired to do any more posts. Thanks to Sarah for keeping you all entertained in my absence.

The trip was fantastic! It turned out to be more business than pleasure but it's always fun visiting clients in New Zealand, especially when they are located in the adventure capital of the world - Queenstown. The locals even arranged for some snow on The Remarkables during our stay, very pretty (see pic).

My husband Jerry and I were also looking at property around Banks Peninsula as we sorely miss the views we had from our humble A-Frame at Church Bay when we lived there. We've got our eye on a particular section at gorgeous Governor's Bay where we hope to build our dream house in a few years. Wish us luck in our quest!

I suppose I should stop dreaming now and tackle this mountain of work on my desk. I'll also try to make inroads into my massive backlog of Blog FAQs. If you're waiting for your question to be answered, keep watching as I WILL get to it. I best go put a pot of coffee on *sigh*.

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Sunday, March 04, 2007

Hi there everyone!

My name is Sarah. I am Kalena's Virtual Assistant/would-be blog replacer. I live in rural New South Wales, Australia, with my husband, two young daughters, one blue cattle dog, eight chooks, three guinea fowl and two well loved guinea pigs.

I am a relative new-comer to Search Engine Marketing but am becoming increasingly aware of what an amazing opportunity for global collectivity the internet can be! Establishing an online business has become a viable way for many of us to enjoy an interesting and flexible working life. The freedom to structure work commitments around family activities instead of vice-versa, is priceless. Plus there is the feeling of being part of something global – something new and exciting.

So for my first posting I will point you in the direction of the many wonderful articles I have been reading lately in the Search Engine College Article Library. Check it out, you’ll find a lot of useful tips on starting and maintaining an online business, latest industry news for Search Engine Marketing and much more.

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Tuesday, February 27, 2007

I'm off to New Zealand!

Well, it's time to down tools and head to Sydney for the Search Summit Conference. After that, I'm heading over to Christchurch and Queenstown in New Zealand for two weeks of family fun, so there won't be any FAQs while I'm gone.

But don't despair! My virtual assistant Sarah is going to take over the Ask Kalena blog reins and keep you entertained with some links to search engine articles and news items in my absence. I'll be back on deck on 19th March

Ciao!

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Sunday, February 18, 2007

Legends in LEGO

As a child, I was a great admirer of M.C. Escher's surrealist drawings. I was also completely obsessed with LEGO. Now a couple of guys with a lot of time on their hands have combined both these obsessions by building LEGO versions of Escher's most famous drawings.

Self confessed nerds Andrew Lipson and Daniel Shiu used LEGO, computer programming skills, 3D modeling and a digital camera to re-create Escher's works. My favorite is the one pictured with this post Ascending and Descending, but Relativity is pretty cool too. Beats the crap out of my Escher A&D jigsaw!

Thanks to Laughing Squid for this one.


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Monday, February 12, 2007

Melbourne Rocks!

Wow, Melbourne totally rocks! My trip was fantastic, despite the fact it was too short. Didn't win at the casino but had a blissful visit to the Aurora Spa and a decadent High Tea the Windsor. Who would have thought that two small women could work their way through a three layer tray of cakes, scones and sandwiches? We even caught a fine gig at Australia's best jazz club: Bennets Lane.

And the shopping? Divine. I won't reveal the damage to my credit card, but let's just say I checked through an extra bag on the way home. A real highlight of the trip was catching up with fellow SEO and cre8asite forums buddy Sophie from ThinkProspect whom I hadn't seen in person for over five years. We made up for it though - spending three hours catching up and gossiping over lunch and a few glasses of wine. I wouldn't be surprised if half the SEO community felt their ears burning that day!

So I'm well rested now and feel better able to tackle the ridiculous amount of work in my In-Tray. Stay tuned for Q and A's later today.

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Monday, February 05, 2007

Blog Break

I am in desperate need of some R and R so I'm taking off tomorrow for a week of girlie pampering in Melbourne with my sister. On the agenda is a visit to the Aurora Spa, High Tea at the Windsor, lunch with forum buddy sanity (Sophie) and a few games of roulette at Crown Casino.

Assuming I recover on the weekend, I'll catch you all on Monday and I promise to make it a bumper FAQ edition.

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Friday, January 19, 2007

I'm struggling under a backlog of questions

As this blog has become more popular, I am getting more and more questions on a daily basis. I'm grateful, truly I am! But what it means is that I'm currently struggling under a backlog of questions to answer.

I've currently got over 50 reader questions to be answered, so if you do the math, you'll see that it could take some time to see your question answered. If you're in a hurry for an answer to your question, I've been known to take caffeine bribes (ssshhhh!). Click on the cup of coffee on this page and watch your question magically appear at the top of my pile.

Meanwhile, thanks for your support and patience. I promise I'll get to them all!

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Saturday, November 25, 2006

New Avatar

Do you like it? I was tired of looking at myself so I've created a cartoon representation instead. The Starbucks cup is obvious but I'm sure long-time readers will understand the significance of the white baseball cap on backwards.


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Thursday, November 23, 2006

Beer and Farenheit 9/11

It's been a hell of a day. I was working until 1.30am this morning and then my son woke me up at 6.00am. I spent the morning trying to sound coherent while answering media enquiries about Search Engine College and then stupidly decided to swim 30 laps at the local pool this afternoon on a 35 degree celsius (95 farenheit) day.

To say I'm exhausted is the world's biggest understatement so I know you'll forgive me if I skip an FAQ today. Speaking of farenheit, it's time for a Crown Lager with my husband and an encore of our Farenheit 9/11 DVD.

Happy Thanksgiving to all my US readers. Scoff that turkey!

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Saturday, September 30, 2006

Happy Birthday to Me

Yep, I turn the big 39 today. Scary stuff. Time to celebrate with a pistachio gelato at our local.

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Friday, September 15, 2006

Freaky Friday

I just don't feel like answering a reader question today. So instead I'll pose a couple of my own:

1) What's another name for Thesaurus?
2) Why isn't monosyllabic?
3) Why am I still working at 11.3opm on a Friday night?

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Tuesday, August 15, 2006

Speak no evil

What I thought was bronchitis actually turned out to be chronic laryngitis and I've been unable to speak for a full week now. It really puts things in perspective when one of your major forms of communication is taken away. I've spent the whole week signalling with my hands and my facial expressions and it's extremely frustrating when people still don't understand what you're trying to say.

On the plus side, you simply have to let things slide and relax a bit if you get misunderstood. I've had to learn how to rely on others and simply chill out if things don't go according to plan. So what if I wanted a skinny latte and ended up with a soy mochaccino! It doesn't matter. For this Little Miss Control Freak, a temporary lack of control is probably very healthy.

Thank heavens I can still blog.

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Thursday, August 10, 2006

Blog Slacker

Just a quick post to say sorry the blog hasn't been updated for a few days. I'm not a slacker - really! I've just been down with bronchitis and haven't been in the office for a while. Thanks for all your questions and please be patient with me as I get back into the groove.

I will get to ALL the questions!

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Thursday, June 15, 2006

Q and A: Where on the Internet can I find info about mobile phones?

Dear Kalena...

Where on the Internet can I find essays and stories about mobile phones? Thanks!


Pavel


Kalena's Answer:

Dear Pavel

Try here.

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Tuesday, May 23, 2006

Terrific Tuesday

No FAQ post today as I thought I'd simply share my Terrific Tuesday with you all.

Don't you just love those days where you wake up feeling great and your day just gets better and better? Rare as they are, today was one of those days. I awoke feeling well-rested for the first time in weeks and was greeted by a huge hug and "I love you Momma" from my 2 year old son. This was followed by a wonderful breakfast of bacon and eggs with my husband and son in the sunshine at our favorite cafe.

When I got to work, I found multiple students had enrolled in our Search Engine College courses overnight, we'd received an order from a new client for one of our Search Engine Compatibility Reports and I'd made $300 in commission from one of our affiliate pay per click campaigns.

The next 2 hours were really productive, with lots of niggly little projects and client follow ups taken care of faster than expected. I had just read a lovely email from a client thanking us for a job well done, when the fax machine rang and out came the sign-off on a large government SEO contract we had been sweating on for some time. Hooray!

What a wonderful day! I hope your day has been as good or better :-)

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Thursday, May 11, 2006

Q and A: How can I get a list of the European Yellow Page providers?

Dear Kalena...

How can I get a list of the European Yellow Page providers?

Anonymous

Kalena's Answer:

Dear Anonymous

Try here and here.

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Wednesday, April 26, 2006

Backlog of Questions

Just to let everyone know, I've currently got a massive backlog of questions to answer in this blog so if you've submitted one recently, it might take a few weeks to see yours answered.

Talk about going from the sublime to the ridiculous - one minute I'm begging for new questions, the next I'm getting hundreds. It's all because one of my articles was published on SiteProNews last week and I received over 40,000 hits in a single day! Seems the power of article syndication is alive and well. Especially on sites with massive readership.

Thanks for your patience and keep watching for your question to be answered. I will get to them all!

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Wednesday, April 19, 2006

Tom Cruise and Katie Holmes - It's a baby girl!

Just hours ago, Tom Cruise's girlfriend Katie Holmes gave birth to a baby girl, which the couple have named Suri. The Hebrew name means "princess" or "red rose". The media had previously nick-named the baby Tomkitten after the couple's media code name TomKat.

You mightn't think this is search engine news, but it is! You see I'm testing the power of blog syndication and news search to see how well my blog performs for popular news headline searches. Did you find this post via a newsfeed or another blog? Or perhaps in a news search on Google? Then post a comment on this thread and tell me:

a) What search terms you used to find this post;
b) What search site you used e.g. Google.com.au; or
c) What newsfeed/website you found this post on

Thanks for your help and I'll share the outcome of the experiment here next week.

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Monday, April 17, 2006

More Questions Please!

I know many of you are celebrating Easter with a long weekend, but the search engines will be waiting when you get back to work. So get prepared and send me your hairy questions about search. It's the big green button on the left.

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Thursday, March 30, 2006

Search Engine Q and A Now Sorted by Category

Some of you have been asking if there is a way to search my Q&A archive by category.

Well I'm happy to say this is now possible. Simply go to the Frequently Asked Questions area of The Lounge and you'll find all my blog Q&As listed under various categories like SEO, PPC, copywriting, Google etc. Happy hunting!

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More Questions Please!

My question box is rather empty this week people. Now I know some of you have questions about search engines so send 'em in! Press the big green button on the left to submit your question.

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Friday, March 03, 2006

Q and A: When is a bridge NOT a bridge?

Kalena's Answer:

When it's completely under water!

Yep, Lavender's Bridge here in Bellingen, the rural Australian town where I live, has been completely submerged by flood waters, as you can see by this photo.

That white thing in the middle distance is the Bridge sign. As for the bridge itself, it cannot be seen at all! The Bellinger River has swelled up to about 10 times it's normal size and everyone on this side of the bridge is cut off from the township right now. Not that it matters, because the entire township is also cut off from all other areas - all roads in and out are closed due to massive flooding.

Helicopters are passing overhead as I type this, no doubt dropping supplies or ferrying passengers who are trapped by the rising floodwaters. Don't worry about me though, I've got enough coffee and wine supplies to see me through any crisis.

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Friday, February 24, 2006

Ouch!

I'm back in the big chair. But only for a few minutes at a time.

There's nothing like 4 stitches in the buttock to make you think twice about sitting down! My husband always said I was a pain in the bum and now I can sympathize. But I've got a stash of coffee, chocolate and a bottle of merlot tucked away under my desk to help ease the pain.

Thanks to those of you who sent me get well messages, it's nice to know I was missed. Will get on with the important stuff now before I need to stand up again.

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Monday, February 20, 2006

Out of action for a few days

I'm going into hospital today for some routine surgery but will be laid up for a few days. My husband has threatened to remove my chocolate supply if I even attempt to go near the computer, so that means no blog posts until later in the week.

Ciao!

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Tuesday, February 14, 2006

Ask me a question, quick!

My question box is rather empty this week people. Now I know some of you have questions about those pesky search engines so bring 'em on! Link's on the left.

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Thursday, February 09, 2006

Buy me a coffee to say thanks

If my Q and A's have helped you in some way, why not buy me a cup of coffee?

I've set up a link below left - simply click on the latte. My current beverage of choice is Gloria Jean's white chocolate mocha (around USD3) but you can donate any amount you like to my coffee fund. As someone who works 14 hours a day, 6 days a week and needs caffeine to keep up the pace, I'd really appreciate it.

Oh and keep sending me those questions!

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Thursday, February 02, 2006

We're all goin on a.... Guantanamo Holiday

Now I'm not usually one to stir the political melting pot. But some clever sausage has developed The White House Gift Shop and I have been laughing myself silly since discovering it.

I've got my eye on that Guantanamo Vacation throw pillow. How about you?

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Monday, January 30, 2006

More questions please

Ok people, I know most of you are struggling to shift out of vacation mode back into the swing of work, but I need more search questions please. Link's on the left - don't make me get the whip out!

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Thursday, January 26, 2006

Happy Aussie Day!


I'd like to wish my Aussie readers a very happy Australia Day.

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Thursday, January 19, 2006

A day in the life of an SEO

If ever you want to know the rundown of a typical day in the life of a search engine optimizer, here's your chance. The guys at the Search Engine Watch forums have started a thread sharing their daily schedules. For what it's worth, here's mine:

7.00-7.30am - my son wakes me and I get us both breakfast
8.30am - drop my son to day care
9.00am - arrive at my desk with a very large double shot skinny latte made by my husband (who should be a barista trainer!)
9.00am-10.00am - Read and respond to emails, return phone calls etc
10.00am-11.00am - Read blogs, newsletters and newsfeeds etc and troll for new information in the world of search
11.00-11.30am - Research a reader FAQ and make my daily blog post on Dear Kalena
11.30-12.00pm - Coffee and meeting with my business partner (husband) about Search Engine College and SEO client projects
12.00-12.30pm - Lunch on the deck watching the flying fox colony at the back of our property
12.30-1.30pm - Phone calls to clients / resellers / virtual staff around the world
1.30-4.00pm - SEO work for clients and liaison with SEC students. Some virtual classroom sessions.
4.00pm - pick up my son
4.00-5.00pm - Marketing strategy for Web Rank and SEC
5.00-5.30pm - SEC course material updates or broadcasts to students
5.30-6.00pm - pop my head into and post in my fav forums if I have time
6.00-7.15pm - dinner and play time with my son
7.15 - 8.00pm - bath and put my son to bed, read him a story
8.00 - 9.30pm - back to the desk for an email and forum check
9.30- 11.30pm - spend time with my husband or watching TV
11.30pm - catch some zeds

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Wednesday, January 18, 2006

Net Words

Have been reading Nick Usborne's book Net Words today and trying to apply his "less is more" theory to my AdWords campaign. Shall let you know how it goes.

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Monday, January 16, 2006

The wine, the bitch and the wardrobe full of email

Happy New Year people! I have finally made it back to my desk, albeit in a very bitchy mood, carrying a large glass of merlot and half a block of chocolate. So much for my New Year resolution to cut down on the calorie intake. Don't laugh - you'd be indulging too if you knew you had to wade through 1,000 plus emails that arrived while you were on vacation!

So now I'm back, you can send me your burning search engine questions that I know you've been saving up over the silly season. Why not add to my email agony? Link's on the left.

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Monday, December 19, 2005

See you in 2006

And on that note, it's time to wind up the blog for the year and try to wind myself down. This year we're heading to Sydney for Christmas with the relatives, Christchurch to catch up with friends for New Year's Eve and then to our holiday house near Queenstown, New Zealand for absolute privacy minus (shock! horror!) a laptop, PC or phone of any kind. Wish me luck on the cold turkey front.

Have a happy one, thanks for reading and see you back here in 2006.

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A Google Christmas Carol

In the spirit of the season, and inspired by Google's milestones throughout 2005, I've written a special tribute called "The Twelve Days of Christmas, Google Style". To be sung along to the tune of (duh!) The Twelve Days of Christmas.

Play the midi (a new window will pop up) and enjoy:

The Twelve Days of Christmas, Google Style

On the first day of Christmas, Google gave to me
an AdWords API.

On the second day of Christmas, Google gave to me
Toolbar 3
and an AdWords API.

On the third day of Christmas, Google gave to me
Urchin Stats,
Toolbar 3
and an AdWords API.

On the fourth day of Christmas, Google gave to me
Desktop Search,
Urchin Stats,
Toolbar 3
and an AdWords API.

On the fifth day of Christmas, Google gave to me
AdSense for Feeds,
Desktop Search,
Urchin Stats,
Toolbar 3
and an AdWords API.

On the sixth day of Christmas, Google gave to me
Google Earth,
AdSense for Feeds,
Desktop Search,
Urchin Stats,
Toolbar 3
and an AdWords API.

On the seventh day of Christmas, Google gave to me
a Toolbar for Firefox,
Google Earth,
AdSense for Feeds,
Desktop Search,
Urchin Stats,
Toolbar 3
and an AdWords API.

On the eighth day of Christmas, Google gave to me
Gmail Talk,
a Toolbar for Firefox,
Google Earth,
AdSense for Feeds,
Desktop Search,
Urchin Stats,
Toolbar 3
and an AdWords API.

On the ninth day of Christmas, Google gave to me
Blogger for Word,
Gmail Talk,
a Toolbar for Firefox,
Google Earth,
AdSense for Feeds,
Desktop Search,
Urchin Stats,
Toolbar 3
and an AdWords API.

On the tenth day of Christmas, Google gave to me
Google Base,
Blogger for Word,
Gmail Talk,
a Toolbar for Firefox,
Google Earth,
AdSense for Feeds,
Desktop Search,
Urchin Stats,
Toolbar 3
and an AdWords API.

On the eleventh day of Christmas, Google gave to me
Content Bidding,
Google Base,
Blogger for Word,
Gmail Talk,
a Toolbar for Firefox,
Google Earth,
AdSense for Feeds,
Desktop Search,
Urchin Stats,
Toolbar 3
and an AdWords API.

On the twelfth day of Christmas, Google gave to me
Froogle Local,
Content Bidding,
Google Base,
Blogger for Word,
Gmail Talk,
a Toolbar for Firefox,
Google Earth,
AdSense for Feeds,
Desktop Search,
Urchin Stats,
Toolbar 3
and an AdWords API.

What do you think? Gotta be worth an AdSense Holiday Booty Case eh Google?

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Friday, December 16, 2005

Spider of a different kind


I'm used to dealing with search engine spiders but today I was confronted by a spider of a different kind on my office wall.

A huge Huntsman as big as my hand was sharing my office space. Is he cool or what?

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Friday, December 09, 2005

Need More Questions

Ye 'Ole Questions Mailbox is looking a bit shallow these days. So if you have a search engine-related question you'd like answered in this column, make my day and ask away! Link's on the left.

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Tuesday, November 29, 2005

First ever marriage proposal via search engine

Came across this on the weekend. Barry Schwartz, otherwise known as RustyBrick and editor of the Search Engine Roundtable blog, proposed to his girlfriend Yisha last month via the AskJeeves search engine. Awwww how sweet! Congrats guys.

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Wednesday, November 16, 2005

Thanks for all the questions

Just wanted to say thanks to those readers out there who responded to my appeal for more questions. I've got about a week's worth to get on with now, but I'd love some more! You know where the link is.

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Sunday, November 06, 2005

Proposal Kit Discount Coupon

Earlier this week, I mentioned Proposal Kit template software as a must-have business tool for anyone looking for a draft services contract, particularly providers of IT based services (e.g. web designers, SEO consultants, IT consultants etc).

I have been referring graduates of Search Engine College and start-ups in the search engine optimization field to Proposal Kit for years, not only because the templates make any business look professional, but because it includes a very detailed SEO Services Contract amongst the templates.

Well those nice guys at Proposal Kit saw our post and decided to provide a 10% discount to all readers of this blog! So if you're in the market for a set of templates that automate the chore of putting together a complex business proposal, visit Proposal Kit and make sure you enter coupon code WEBRANK in the refer/upgrade field to receive 10% discount on your purchase.

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Monday, June 20, 2005

Need More Questions!

Keep 'em coming! If you have a question about search engines, no matter how trivial you think it might be, please email me using the link under my photo. I have almost cleared the backlog of questions I received last week and I'd like some more.

If you have additional information to contribute on any of the questions I've already answered, feel free to submit that too - I'm sure other readers will be very grateful :-)

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Wednesday, June 15, 2005

Thanks for all your questions

Just wanted to say thank you to everyone who has sent me questions over the past week. I've really enjoyed reading them and will do my best to answer each and every one of them over the next couple of weeks.

I've been inundated with some great questions and some require a bit of research, so please understand if it takes me a while to respond to yours. I rarely have time to give individually replies to everyone who emails me, but I will post them here on the blog so keep watching this space to see your answer! Click on the link to the left to email me your question.

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