Search Light Issue 9 now live

We just put Issue 9 of the Search Light Newsletter to bed. If you aren't already a subscriber, you can scroll down this page and enter your details in the subscribe box. Or wake up with a horse head in your bed. It's your choice :-)

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Where's Your Social Responsibility Google?

During the initial excitement of the so-called PageRank penalties on Google this week, I wrote a rant for SiteProNews about how I felt Google had crossed the line by penalizing sites for linking activity that could have been misconstrued as PageRank brokering.

The article which began life as a minor blog piece has finally gone live on SiteProNews: Where's Your Social Responsibility Google? It now looks as though the PR slap-down on certain sites was merely the beginning of a full PR update across the web, but I think my points are still valid.


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20 MORE Must-Have Search Engine Marketing Tools

Not satisfied with just 20 Must-Have Search Engine Marketing Tools? Never fear, I compiled a list of 20 MORE Must-Have Search Engine Marketing Tools over at SiteProNews this week.

Enjoy!

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October Search Light newsletter has hit the street

Hi gang

The latest issue of our Search Light newsletter was launched a few days ago. But as you are all loyal subscribers, you knew that already right?

Those of you who haven't subscribed yet have extra homework. Copy out the following line one hundred times:

"I must pay more attention to my teacher and subscribe to the Search Light immediately"

Then enter your email address into the subscribe box on the right.


Need more than advice? Take a Search Engine Marketing course online

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I'm now a SiteProNews staff writer!

This week I was absolutely delighted to be invited by Mel Strocen of SiteProNews to become a staff writer and blogger for their site and newsletter. I'll be penning a weekly article about search engine marketing, as well as 2 or 3 blog posts a week aimed at helping small biz owners and webmasters to market their sites via search engines.

You can catch my SPN blog here and browse the SPN Archives for articles I've written. Don't worry, I'll still be blogging here daily so keep sending through those questions. I will probably end up turning some of the FAQs here into more detailed articles and case studies for SPN.

Meanwhile, if there are any topics you'd like to see covered by my columns at SiteProNews, please let me know.


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September Search Light Newsletter

In case you missed it, the September issue of The Search Light Newsletter went out on Monday. If you're not a subscriber, sign up quick, before I take you off my Christmas card list! (You'll find the subscribe box halfway down this page on the right hand side).

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The Search Light Newsletter has a new look

Today marked the official launch of the brand new Search Light Newsletter. Not only have we moved list management to AWeber, but we also gave the newsletter a completely new look and a banner image that better suited the name. Let us know what you think!

If you are a regular subscriber but didn't get your copy today, it's possible your email address may not have been migrated over to the new list. Please take a minute to enter your email address into the subscribe box. If you aren't currently subscribed, you'll receive a verification link to click on. If you were already subscribed, you'll receive a message stating this. Thanks!

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First Search Light Newsletter for 2007

I just put the first issue of The Search Light for 2007 to bed. Phew!

I'm so glad that's over for another month. It's a big job editing a newsletter. I don't know how Jill manages it so regularly. A monthly one is all I can cope with. As it is, I'm going to have to hand the editing reins over to my Virtual Assistant Sarah from now on. I've got a couple of new gigs writing articles for some portal sites and I just don't have the time. Luckily, the newsletter/email marketing software I use - Constant Contact - is very easy to learn so Sarah should have no trouble picking it up. Maybe she'll even create a fresh template for it (hint, hint!).

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Final Search Light Newsletter for 2006

Did you catch the last issue of The Search Light for 2006? If not, you can grab it now. Published on New Year's Eve, it includes my article 11 Reasons Why You Should Consider a Job in Search Engine Marketing, as well as a whole bunch of FAQs from this blog.

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Latest Search Light Newsletter Out Now

Not sure how this one fell through the cracks, but I forgot to post about the latest Search Light Newsletter. Latest issue was published on December 1 and features an inspiring article from web copywriting wonder woman Karon Thackston about how to use powerful opening sentences in your writing that grab people's attention and make them read on.

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New Search Light Newsletter Available

The latest issue of the Search Light Newsletter was delivered last night. Did you get yours? The current issue features an article about how you can connect with your customers and generate sales from a commercial weblog. It also contains lots of frequently asked questions (and answers) taken from this blog.

Check it out here. If you're not a subscriber you can go stand in the corner. Subscribe today!

Latest Search Light Newsletter out now!

The latest issue of the Search Light Newsletter was delivered over the weekend. Did you get your copy? The current issue features an article about the difference between reciprocal linking and mutual linking. It also contains lots of frequently asked questions (and answers) taken from this blog.

Check it out here. What? You're not a subscriber? Tsk Tsk. Don't make me get the whip out - subscribe now!

Search Light Newsletter Available Now!

The latest issue of the Search Light Newsletter was delivered last night. Did you get your copy? This month's issue features an article about how to choose keywords for your site that will guarantee traffic and sales. It also contains lots of frequently asked questions (and answers) taken from this blog.

Check it out here or subscribe so you don't miss out!

Latest Search Light Newsletter out now!

The July issue of the Search Light Newsletter was circulated on the weekend. This month's issue features an article about how to tell if your site has been penalized by search engines and what to do if it has. It also contains lots of frequently asked questions (and answers) taken from this blog.

Check it out here or subscribe so you don't miss out next month.

Latest Search Light Newsletter now available

Another issue of the Search Light Newsletter was circulated on the weekend. This month's issue features an article highlighting the importance of having a professional business proposal, as well as lots of frequently asked questions (and answers) about search engines.

Check it out here or subscribe so you don't miss a thing!

Latest Search Light Newsletter out now!

Another issue of the Search Light Newsletter was circulated yesterday. This month's issue features an article highlighting the top 20 "power" keywords that make people buy or take action. Check it out here or subscribe so I don't have to remind you every time a new edition comes out!

Latest Search Light Newsletter Published

Just a short note to let you all know that our latest Search Light Newsletter was published late last week. It includes my AdSense article that I posted here Friday and which Pandia were kind enough to reprint in their news blog.

Latest Search Light Newsletter out now

The latest The Search Light newsletter was circulated in the early hours of this morning.

It includes a fab guest article about how to create and submit a Google SiteMap to ensure Googlebot knows about all your web pages, which pages are more important and how often to index them. I can tell you from experience that having a Google SiteMap makes a HUGE difference to having your fresh content found on Google quickly.

What do you mean you're not a newsletter subscriber?? Tsk Tsk. Better sign up via the yellow box on the left, quick!

First Issue of Search Light for 2006

Well, I can't quite believe it, but The Search Light newsletter will be six years old this year. If you are one of those loyal subscribers from when we started back as a humble text email in July 2001, I'd love to hear from you. Email me via the link on the left or leave a comment on this post to say hi.

Meanwhile, the first issue for 2006 is out now and features an article explaining how I improved the Click Through Rate on a Google AdWords campaign by 350%. You can do it too!

November Search Light newsletter out now

The latest Search Light Newsletter went out last night.

What do you mean you didn't get it? Whaaaa?? You're not a subscriber? Tsk Tsk! Better subscribe via the email box on this page, quick!

This month's issue features an article from Jill Whalen about the importance of having a water-tight services contract.