Q and A: Why does Google show my site having zero backlinks?

Dear Kalena...

When I search through third party websites for backlinks then it shows 13 backlinks but Google shows zero. Why and how does Google show my backlinks? Please tell me why Google is doing this?

Regards
Bilal

Kalena's Answer:

Dear Bilal

Unlike other search engines such as Yahoo!, Google never shows the true number of backward links they have on record pointing to your site. If links pointing to your site are on a page that has a low PageRank or a page that doesn't meet Google's quality guidelines, they may never show up in a backlink search.

Keep in mind that although you might not see all your backlinks listed (particularly if you use the Google Toolbar to check), Google does keep count of these towards your link popularity score and will show them when they eventually reach a certain number or quality, based on their PageRank algorithm and other factors.

To see a more accurate list of backlinks Google has on record for your site, you need to view your site within Google's Webmaster Tools.


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