KWR101
Keyword research has often been referred to as the most crucial aspect of a successful search engine marketing campaign. Unless you know how to effectively research and integrate your target keywords, you are not going to attract relevant traffic to your site.
Why not give your site the best chance possible of attracting qualified visitors by getting your keyword targeting right the first time? Our Keyword Research 101 course will give you the knowledge necessary to choose your target keywords with confidence.
Your tutor for Keyword Research 101 is well-known industry expert Kalena Jordan.
[This course is undergoing major edits and is currently unavailable, but will be available soon as both a Certification and Self-Study course.]
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Topics Studied During This Course:
Lesson 1 = An Introduction to Keyword Research
Lesson 2 = Keyword Research Basics
Lesson 3 = Campaign Requirements Gathering
Lesson 4 = Keyword Research Tools
Lesson 5 = Digging for Keywords
Lesson 6 = Narrowing Down Your Keyword Selections
Lesson 7 = Integrating Your Keywords
Lesson 8 = Using Keywords in PPC Campaigns
Lesson 9 = Tracking Your Keyword Traffic
Lesson 10 = Testing and Tweaking Your Keywords
More Lesson Detail Coming Soon!
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Two Versions to Choose From:
1. Certification – This course is tutor-supervised with a tutor assigned to guide students through the lesson material and review their assignments. Students who want to receive industry-recognized SEC Certification for Keyword Research must take the Certification version of a course under tutor-supervision and make a 70% overall pass.
2. Self-Study – Students who take the course via self-study do not receive tutor-supervision, do not submit assignments and do not qualify for SEC Certification.
To learn more about the differences between our Certification and Self-Study course versions, please see our FAQs.
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Course Format:
- Online
- Login to course area
Course Duration:
- Self paced (no set class times)
- 12 months access to course materials
Course Fees:
- Certification course = USD $295
- Self-study course = USD $195
Course Content:
- 10 downloadable PDF Lessons
- 10 interactive online review quizzes
- 3 assignmens
- 1 interactive online exam
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What You Will Learn:
- How to create an initial seed list of keywords.
- How to use Keyword Discovery, WordTracker and other online keyword research tools to expand on your seed list of terms.
- How to analyze your keyword list for popularity and effectiveness.
- How to pinpoint keywords to attract a particular geographic market or audience demographic.
- How to determine how popular your keyword selections are across a range of search engines.
- How to finalize your choice of keywords to target on each page of your site.
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Who Should Take This Course:
- Marketing executives entrusted with the responsibility of promoting their company’s or clients’ web sites via search engines.
- Small business owners or webmasters wanting to learn how to market their own web sites via search engines.
- Copywriters wanting to know how to choose search keywords to integrate within the body text of web sites.
- Students or unemployed persons wanting to learn how to optimize web sites for search engines in preparation for starting their own search engine optimization business or applying for a job as a search engine optimizer or search engine marketer.
- Persons wanting to achieve a higher return on investment from their pay-per-click search engine marketing campaign.
Our Keyword Research course is undergoing major editing and will be available soon. Pre-enroll via the links below to be sent your enrollment key as soon as it is available.
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Students Will Receive:
- 12 months access to our online classroom area
- Downloadable Adobe PDF lessons to keep.
- 12 months worth of lesson updates.
- Permanent access to our Search Engine Wiki, containing extensive search engine marketing resources.
- 12 months access to our exclusive industry discounts area.
- 12 months access to our online quizzes and final exam.
- Permanent membership in our Search Engine College Facebook Group.
- Permanent access to our Search Engine Marketing Jobs Forum listing employment opportunities in the search industry.
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Certification Graduates Will Receive:
- Search Engine College Seal of Certification in your chosen subject.
- Search Engine College Certificate of Training (hard copy certificates) for display on your wall or in your resume.
- A personalized Certification Status page.
- Permanent membership in our exclusive Search Engine College Facebook Alumni Group.
- A discount coupon towards future courses.
Not ready to enroll yet? Tell Us Why.
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Yes, I want to PRE-enroll in the course/s of my choice now. I understand I am entitled to a guaranteed 100% refund if I am not completely delighted with my course/s.~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Keyword Reearch Course (Certification)
NOW $295
2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for goods and services provided by Search Engine College.
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Keyword Research Course (Self-Study)
NOW $195
2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for goods and services provided by Search Engine College.
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Satisfaction guaranteed or your money back.
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*2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for goods and services provided by Search Engine College.
Tags: editing