Keyword Research Course

search-keywords

[Due to industry changes caused by Google Panda / Penguin, this course is being revised and is NOT CURRENTLY AVAILABLE. Sorry for the inconvenience – we hope to offer a revised version in a few months.]

Keyword research has often been referred to as the most crucial aspect of a successful search engine marketing campaign. Unless you know how to effectively research and integrate your target keywords, you are not going to attract relevant traffic to your site.

Why not give your site the best chance possible of attracting qualified visitors by getting your keyword targeting right the first time? Our Keyword Research 101 course will give you the knowledge necessary to choose your target keywords with confidence.

Your tutor for Keyword Research 101 is well-known industry expert Kalena Jordan.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Topics Studied During This Course:

keyword research course

Lesson 1 = An Introduction to Keyword Research
Lesson 2 = Keyword Research Basics
Lesson 3 = Campaign Requirements Gathering
Lesson 4 = Keyword Research Tools
Lesson 5 = Digging for Keywords
Lesson 6 = Narrowing Down Your Keyword Selections
Lesson 7 = Integrating Your Keywords
Lesson 8 = Using Keywords in PPC Campaigns
Lesson 9 = Tracking Your Keyword Traffic
Lesson 10 = Testing and Tweaking Your Keywords

More Lesson Detail Coming Soon!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Course Fee:

  • There is no separate fee to take this course. Your monthly member subscription of USD $99 provides you with access to ALL Search Engine College courses, including this one.

Course Format:

  • Online
  • Login to course area

Course Duration:

  • Self paced (no set class times)
  • Continual access to course materials via monthly subscription

Course Content:

  • 6 lessons
  • 6 interactive online review quizzes
  • 2 assignments
  • 1 interactive online exam

Your Tutor:

Kalena Jordan

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

What You Will Learn:

  • How to create an initial seed list of keywords.
  • How to use Keyword Discovery, WordTracker and other online keyword research tools to expand on your seed list of terms.
  • How to analyze your keyword list for popularity and effectiveness.
  • How to pinpoint keywords to attract a particular geographic market or audience demographic.
  • How to determine how popular your keyword selections are across a range of search engines.
  • How to finalize your choice of keywords to target on each page of your site.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Who Should Take This Course:

  • Marketing executives entrusted with the responsibility of promoting their company’s or clients’ web sites via search engines.
  • Small business owners or webmasters wanting to learn how to market their own web sites via search engines.
  • Copywriters wanting to know how to choose search keywords to integrate within the body text of web sites.
  • Students or unemployed persons wanting to learn how to optimize web sites for search engines in preparation for starting their own search engine optimization business or applying for a job as a search engine optimizer or search engine marketer.
  • Persons wanting to achieve a higher return on investment from their pay-per-click search engine marketing campaign.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Optional Certification :

If you prefer to study under tutor-supervision and/or would like to receive Certification in this unit, we recommend you take up our Certification option below for a flat fee of USD 295.

As a certification student, you will have a tutor assigned to guide you through the lesson material, grade your assignments and provide personalized feedback. If you make a 70 percent overall pass for your combined assessment items, you will also receive industry-recognized SEC Certification in your unit of study.

To learn more about the differences between our standard Subscription and our Certification upgrade option, please see our Benefits Comparison Table.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Order Here Risk Free

Our Satisfaction Guarantee: If you are not 100% impressed and satisfied with your Search Engine College Subscription, simply YOU CAN CANCEL AT ANY TIME, no questions asked!

What have you got to lose? Join right NOW via Secure Credit Card / eCheck / PayPal by ticking the check box and clicking on the BUY NOW button below:

Yes, I want to become a Search Engine College member now and be granted access to ALL courses in your curriculum for the low price of USD $99 per month. I understand I can cancel my subscription at any time if I am not completely delighted with my membership.

Search Engine College Membership (Monthly Subscription)

USD 99 (monthly fee)

MastercardVISA

via Secure Shopping Cart

*Swipe HQ is an authorized payment processor for goods and services provided by Search Engine College.

Not ready to subscribe yet? Tell Us Why.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Paying By AMEX, Diner’s Club, Discover Card, JCB or PayPal?

USD 99 (monthly fee)

AMEXAMEXAMEXAMEXPay Pal




Once you enter your billing information, you will be given the option to pay via PayPal in the *Choose Payment Method* step.

* 2CheckOut.com Inc. (Ohio, USA) is a payment facilitator for goods and services provided by Search Engine College.

Not ready to subscribe yet? Tell Us Why.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Optional Certification Upgrade (Once Off Purchase)

If you would like to upgrade to SEC Certification for this course and/or other courses, please add the number of units below and click Buy Now. We will confirm with you via email the unit/s that you would like to upgrade to Certification.

USD 295 (flat fee)

MastercardVISA


via Secure Shopping Cart

*Swipe HQ is an authorized payment processor for goods and services provided by Search Engine College.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Paying By AMEX, Diners Club, Discover Card, JCB or PayPal?

USD 295 (flat fee)

AMEXAMEXAMEXAMEXPay Pal




Quantity

Once you enter your billing information, you will be given the option to pay via PayPal in the *Choose Payment Method* step.

* 2CheckOut.com Inc. (Ohio, USA) is a payment facilitator for goods and services provided by Search Engine College.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Sales Support:

Need sales support? Contact us with your questions.

Please note – When paying for subscription via credit card, your statement should show payee as: “SHQ SrchEngineCollege” or “2CO SrchEngineCollege”.