CPPC101
When it comes to creating an effective Pay Per Click (PPC) campaign, most of the attention goes toward keyword research, bid strategies, geo-targeting, budget planning and other such tasks. But think about this – all of your hard work in these areas will be meaningless if you can’t get people to click on the PPC ads you write.
Pay Per Click copy is the spark that ignites all the rest of your efforts and sets things in motion. If nobody clicks your ads, all is lost.
With over 10 years of SEO and PPC copywriting experience, your tutor Karon Thackston leads you through an enlightening course on how to easily create powerful PPC ads that get clicked.
Our Copywriting for Pay Per Click advertising course will help you craft PPC ads that speak to your individual markets like you do. In simple, direct, everyday language that explains why they need your product/service without the hype or the shouting. Along the way, you’ll get plenty of practice writing actual PPC ads so you can hone your skills under the supervision of a pro*.
After completing this course, you’ll be equipped to overcome writer’s block and marketing bias in order to easily craft compelling PPC ads that get more qualified clicks.
* Please note that Copywriting for PPC generally involves a good command of casual/conversational English as well as a solid understanding of the Internet. Students who do not speak English as their native language may find this course challenging. If you have any questions about this, please contact us.
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Topics Studied During This Course:
- Lesson One = Who Are You Writing for and Why Does it Matter?
- Lesson Two = Copywriting Strategies for PPC Ads
- Lesson Three = Copywriting With Dynamic Keyword Insertion Tools
- Lesson Four = Real-World Testing and Tracking
- Lesson Five = The Three-Step Testing Method
- Lesson Six = Quality Score’s Affect on PPC Ad Writing
- Bonus Lesson = PPC Copywriting Plan & Tips
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Two Course Versions to Choose From:
1. Certification – This course is tutor-supervised with a tutor assigned to guide students through the lesson material and review their assignments. Students who want to receive industry-recognized SEC Certification must take the Certification version of the course under tutor-supervision and make a 70% overall pass.
2. Self-Study – Students who take the course via self-study do not receive tutor-supervision, do not submit assignments and do not qualify for SEC Certification.
To learn more about the differences between our Certification and Self-Study course versions, please see our Frequently Asked Questions.
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Course Format:
- Online
- Login to course area
Course Duration:
- Self paced (no set class times)
- 12 months access to course materials
Course Fees:
- Certification course = USD $295
- Self-Study course = USD $195
Course Content:
- 6 downloadable PDF lessons (68 pages in total!)
- 6 interactive online review quizzes
- 5 Assignments
- 1 interactive online exam
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What You Will Learn:
- How to discover who you’re writing to and why it matters
- Simple copywriting strategies for PPC ads
- Easy step-by-step formulas for writing PPC ads
- The ins and outs of using Dynamic Keyword Insertion tools
- How to conduct real-world tracking and testing
- The real deal on Quality Score and how it affects your writing
- Secrets for brainstorming and planning your PPC ad copy
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Who Should Take This Course:
- Marketing or advertising executives entrusted with the responsibility of gaining more traffic and/or sales for a web site.
- Authors and copywriters wanting to increase their online audience.
- Small business owners or webmasters wanting more traffic and/or sales for their business.
- Advertisers or copywriters wanting to gain more exposure for their work and more jobs.
- Persons wanting to achieve a higher return on investment from their online marketing efforts.
Note: If you are an author or copywriter and would like to learn how to achieve better search engine rankings and more web site conversions that aren’t PPC related, you should consider taking our more generic Web Site Copywriting course.
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Students Will Receive:
- 12 months access to our online classroom area
- Downloadable Adobe PDF lessons to keep.
- 12 months worth of lesson updates.
- Permanent access to our Search Engine Wiki, containing extensive search engine marketing resources.
- 12 months access to our exclusive industry discounts area.
- 12 months access to our online quizzes and final exam.
- Permanent membership in our Search Engine College Facebook Group.
- Permanent access to our Search Engine Marketing Jobs Forum listing employment opportunities in the search industry.
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Certification Graduates Will Receive:
- Search Engine College Seal of Certification in your chosen subject.
- Search Engine College Certificate of Training (hard copy certificates) for display on your wall or in your resume.
- A personalized Certification Status page.
- Permanent membership in our exclusive Search Engine College Facebook Alumni Group.
- A discount coupon towards future courses.
Not ready to enroll yet? Tell Us Why.
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Our Satisfaction Guarantee: If you are not 100% impressed and satisfied with any of our online certification courses, simply contact us within 7 days of purchase and WE WILL REFUND YOUR MONEY, no questions asked!
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Copywriting for PPC Course (Certification)
NOW $295
2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for goods and services provided by Search Engine College.
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Copywriting for PPC Course (Self-Study)
NOW $195
2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for goods and services provided by Search Engine College.
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Satisfaction guaranteed or your money back.
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Please note – When paying for courses via credit card, your statement may show payee as one of the following: “Search Engine College”, “2CO.COM* SE College” or “Web Rank”.
*2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for goods and services provided by Search Engine College.