COPYWRITING FOR PPC COURSE - CPPC101


When it comes to creating an effective PPC campaign, most of the attention goes toward keyword research, day-parting, geo-targeting, budget planning and other such tasks. But think about this - all of your hard work in these areas will be meaningless if you can't get people to click on the PPC ads you write.

PPC copy is the spark that ignites all the rest of your efforts and sets things in motion. If nobody clicks your ads, all is lost.

With over 10 years of SEO and PPC copywriting experience, your tutor Karon Thackston leads you through an enlightening course on how to easily create powerful PPC ads that get clicked.

Our Copywriting for PPC course will help you craft PPC ads that speak to your individual markets like you do. In simple, direct, everyday language that explains why they need your product/service without the hype or the shouting. Along the way, you'll get plenty of practice writing actual PPC ads so you can hone your skills under the supervision of a pro.

After completing this course, you'll be equipped to overcome writer's block and marketing bias in order to easily craft compelling PPC ads that get more qualified clicks.
 

* Please note that Copywriting for PPC generally involves a good command of casual/conversational English as well as a solid understanding of the Internet. Students who do not speak English as their native language may find this course challenging. If you have any questions about this, please contact us.


Topics Studied During This Course:

Lesson One = Who Are You Writing for and Why Does it Matter?
Lesson Two = Copywriting Strategies for PPC Ads
Lesson Three = Copywriting With Dynamic Keyword Insertion Tools
Lesson Four = Real-World Testing and Tracking
Lesson Five = The Three-Step Testing Method
Lesson Six = Quality Score's Affect on PPC Ad Writing
Bonus Lesson = PPC Copywriting Plan & Tips


Two Versions to Choose From:

  1. Certification - This course is tutor-supervised with a tutor assigned to guide students through the lesson material and review their assignments. Students who want to receive industry-recognized SEC Certification for Web Site Copywriting must take the Certification version of the course under tutor-supervision and make a 70% overall pass.


  2. Self-Study - Students who take the course via self-study do not receive tutor-supervision, do not submit assignments and do not qualify for SEC Certification.

To learn more about the differences between our Certification and Self-Study course versions, please see our FAQ #7.


Course Format:

Course Duration:

Course Fees:


What You Will Learn:

  • How to discover who you're writing to and why it matters
  • Simple copywriting strategies for PPC ads
  • Easy step-by-step formulas for writing PPC ads
  • The ins and outs of using Dynamic Keyword Insertion tools
  • How to conduct real-world tracking and testing
  • The real deal on Quality Score and how it affects your writing
  • Secrets for brainstorming and planning your PPC ad copy
     


    Who Should Take This Course:

    • > Marketing or advertising executives entrusted with the responsibility of gaining more traffic and/or sales for a web site.
    • > Authors and copywriters wanting to increase their online audience.

    • > Small business owners or webmasters wanting more traffic and/or sales for their business.
    • > Advertisers or copywriters wanting to gain more exposure for their work and more jobs.
    • > Persons wanting to achieve a higher return on investment from their online marketing efforts.
    Note: If you are an author or copywriter and would like to learn how to achieve better search engine rankings and more web site conversions that aren't PPC related, you should consider taking our more generic Web Site Copywriting course.

    Not ready to enroll yet? Click Here. Ready to enroll? Make your selection below:


    Copywriting for PPC (Certification) USD $295  

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    2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for goods and services provided by Search Engine College.
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    Copywriting for PPC (Self-Study) USD $195

    Buy now via Secure Credit Card or eCheck



    2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for goods and services provided by Search Engine College.
    Buy now via Secure PayPal Payment

    Satisfaction guaranteed or your money back.


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