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Comments Off Written on February 24th, 2012 by
Categories: Newsletters

The Search Light Newsletter ArchivesSearch Engine College Newsletter

 

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Make your selection below:

Vol. 12 Issue 1 – 21 February 2012

Vol. 11 Issue 5 – 30 November 2011

Vol. 11 Issue 4 – 11 October 2011

Vol. 11 Issue 3 – 22 August 2011

Vol. 11 Issue 2 – 30 May 2011

Vol. 11 Issue 1 – 24 January 2011

Vol. 10 Issue 4 – 30 August 2010

Vol. 10 Issue 3 – 26 July 2010

Vol 10 Issue 2 – 31 May 2010

Vol 10 Issue 1 – 10 February 2010

Vol 9 Issue 6 – 17 December 2009

Vol 9 Issue 5 – 2 November 2009

Vol 9 Issue 4 – 23 September 2009

Vol 9 Issue 3 – 3 July 2009

Vol 9 Issue 2 – 8 May 2009

Vol 9 Issue 1 – 12 January 2009

Vol 8 Issue 8 – 21 November 2008

Vol 8 Issue 7 – 16 September 2008

Vol 8 Issue 6 – 19 August 2008

Vol 8 Issue 5 – 6 June 2008

Vol 8 Issue 4 – 19 April 2008

Vol 8 Issue 3 – 12 March 2008

Vol 8 Issue 2 – 11 February 2008

Vol 8 Issue 1 – 7 January 2008

Vol 7 Issue 10 – 5 December 2007

Vol 7 Issue 9 – 5 November 2007

Vol 7 Issue 8 – 4 October 2007

Vol 7 Issue 7 – 3 September 2007

Vol 7 Issue 6 – 2 August 2007

Vol 7 Issue 5 – 30 May 2007

Vol 7 Issue 4 – 30 April 2007

Vol 7 Issue 3 – 31 March 2007

Vol 7 Issue 2 – 28 February 2007

Vol 7 Issue 1 – 31 January 2007

Vol 6 Issue 12 – 31 December 2006

Vol 6 Issue 11 – 1 December 2006

Vol 6 Issue 10 – 31 October 2006

Vol 6 Issue 9 – 30 September 2006

Vol 6 Issue 8 – 31 August 2006

Vol 6 Issue 7 – 30 July 2006

Vol 6 Issue 6 – 30 June 2006

Vol 6 Issue 5 – 31 May 2006

Vol 6 Issue 4 – 30 April 2006

Vol 6 Issue 3 – 31 March 2006

Vol 6 Issue 2 – 28 February 2006

Vol 6 Issue 1 – 30 January 2006

Vol 5 Issue 10 – 20 December 2005

Vol 5 Issue 9 – 22 November 2005

Vol 5 Issue 8 – 24 October 2005

Vol 5 Issue 7 – 29 September 2005

Vol 5 Issue 6 – 22 August 2005

Vol 5 Issue 5 – 25 July 2005

Vol 5 Issue 4 – 13 June 2005

Vol 5 Issue 3 – 9 May 2005

Vol 5 Issue 2 – 21 March 2005

Vol 5 Issue 1 – 14 February 2005

Vol 4 Issue 5 – 14 December 2004

Vol 4 Issue 4 – 1 July 2004

Vol 4 Issue 3 – 14 May 2004

Vol 4 Issue 2 – 21 April 2004

Vol 4 Issue 1 – 26 January 2004

Vol 3 Issue 10 – 29 December 2003

Vol 3 Issue 9 – 19 November 2003

Vol 3 Issue 8 – 29 September 2003

Vol 3 Issue 7 – 15 August 2003

Vol 3 Issue 6 – 4 July 2003

Vol 3 Issue 5 – 10 June 2003

Vol 3 Issue 4 – 30 April 2003

Vol 3 Issue 3 – 24 March 2003

Vol 3 Issue 2 – 23 February 2003

Vol 3 Issue 1 – 24 January 2003

Vol 2 Issue 12 – 13 December 2002

Vol 2 Issue 11 – 11 November 2002

Vol 2 Issue 10 – 15 October 2002

Vol 2 Issue 9 – 30 August 2002

Vol 2 Issue 8 – 4 August 2002

Vol 2 Issue 7 – 3 July 2002

Vol 2 Issue 6 – 27 May 2002

Vol 2 Issue 5 – Special LookSmart Edition – 15 May 2002

Vol 2 Issue 4 – 21 April 2002

Vol 2 Issue 3 – 20 March 2002

Vol 2 Issue 2 – 19 February 2002

Vol 2 Issue 1 – 17 January 2002

Vol 1 Issue 6 – 17 December 2001

Vol 1 Issue 5 – 17 November 2001

Vol 1 Issue 4 – 9 October 2001

Vol 1 Issue 3 – 8 September 2001

Vol 1 Issue 2 – 7 August 2001

Vol 1 Issue 1 – 1 July 2001

Newsletter Sign Up

Comments Off Written on January 30th, 2012 by
Categories: Newsletters

View past issues

  • Do you want to receive exclusive discounts for Search Engine College courses?
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  • Do you want to know the answers to commonly asked questions about search engines?
  • Do you want to know the secrets to increasing your web site traffic and improving your conversions?

Then subscribe to our FREE search engine newsletter below*

*Please do not subscribe with an auto responder email address! Also, please don’t enter a Yahoo email address as there are known issues with Yahoo bouncing messages from our list managers, AWeber.

View past issues.

Every month, we will provide you with discount offers, articles, FAQ’s and tips on how to improve your search engine ranking, as well as the latest news from the search engine industry.

The Search Engine College newsletter is edited by respected search industry expert Kalena Jordan. Kalena teaches the SEO and PPC courses at Search Engine College and supervises all other online classes.

Subscriber Feedback:

“I’d recommend reading The Search Light by Kalena Jordan, one of the speakers at the [Search Engine Strategies] conference and a close watcher of all things search…”

Danny Sullivan
Editor
Search Engine Watch

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“I love your blog! It’s helping us to learn more about the activities and needs of users, advertisers and website publishers in Australia and New Zealand. Keep it coming!”

Debbie Frost
Google Australia
“Hello Kalena,

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Just a quick note to acknowledge the fact that your “thank you for subscribing” note is the BEST I’ve seen yet. VERY, Very well done!!!”

Dan Porteous
Startup Internet Marketing

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“I read your blog most days, great coverage, especially the Australia/New Zealand focus”.

Andy Beal
Marketing Pilgrim

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“Hi Kal

“Great newsletter!! Really excellent!”

Chris Dimmock
Cogentis

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“Hi Kalena,

I wanted to comment on your article “What SEOs Expect From Their Clients”. It is so on target, thank you for writing it. I could identify with everything you mentioned in your article.

I liked the article so much I’ve included the link to the article in my monthly maintenance reports to my clients. Thanks again for the great article.

Best to you.”

Daria Goetsch
Search Innovation

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“Hi Kalena,

I found your article on “How To Get Your Web Site Content Syndicated” extremely useful. We’ve used it to set up our own RSS feed at MarketingExperiments.

Thanks!”

Brian Alt

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“How To Get Your Web Site Content Syndicated is a Dec. 2002 tutorial by Kalena Jordan and Dan Thies from which I drew inspiration to get my own newsfeed going”.

Danny Sullivan

Author
Search Engine Watch

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“Hi Kalena,

Loved the article! I even set up my own RSS to test out your tutorial.

Good stuff”.

Robert Clough
Search Engine Guide

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“Hi,

I love your newletter and look forward to reading it whenever I get it”.

Lara Forchuk

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“The article by Kalena Jordan is a very readable and practical piece on pointers to a user-friendly website, and there are a few ideas in here for us. I love the plain language and sensibleness of her writing.”

Brenda Gray

Information Officer
Fletcher Challenge Forests

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“Kalena,

Excellent report. And just exactly what I expected to see. There’s lots of good SEO advice in there. Hugs, kisses and in true NZ style, lots of tongue waggling”.

Mike Grehan
Author, Search Engine Marketing: The essential best practice guide

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“Some great stuff coming from your neck of the woods the past several weeks. It’s MUCH appreciated. Thanks to you and your team for all the hard work. You’ve become one of my daily resources for info. All the Best to you”.

Kimberly K. Krause
SEO/UI/Usability Consultant
Cre8PC

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“Kudos on a good article.

As a 13+ year SEO SEM veteran, I agree with much of what you said.”

Andrew Arenson
Equity Marketing Solutions

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“Hello Kalena,

When visiting your site today, I was impressed with the articles and tutorials that you have authored.”

Michael Bloch
Team eDevCafe

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“Kalena,

The newsletter looks great! Congrats!”

Amy Hooker
Maven Communications

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“Kalena,

Just read What SEOs Expect From Their Clients. Very well written article. I’m sure all legitimate SEOs appreciate it.

Best of luck.”

Tom Roeder
Manager of Marketing
Keyword Ranking

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“Thank you for your articles where you say it so clearly as it should be! Thank you.”


Daniel Foster da Silva
Real Estate Practice

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Newsletter recipients, please note that you will ONLY receive this newsletter if you have:

1) Subscribed directly via our email sign-up form (double opt-in).

2) Downloaded our free SEO lesson.

3) Submitted an online enquiry our online contact form.

4) Submitted a free ranking report request.

If you have subscribed by mistake or no longer wish to receive the newsletter, simply hit the SafeUnsubscribe link at the bottom of any newsletter.

Using Facebook Marketing Strategies For Online Business Success

Comments Off Written on August 13th, 2011 by
Categories: Articles

By Celene Harrelson

Facebook Marketing StrategiesAlmost everyone has a Facebook account these days. Are you using yours in a way that will help grow your business or diminish it? Are you using the right Facebook marketing strategies that can significantly increase your online business? If you are using your Facebook page to play FarmVille and games you are missing an incredible opportunity.

Facebook is second only to Google with well over 500,000 visitors each day. It only stands to reason that you should be using Facebook marketing to improve your online business. What an incredible opportunity to connect and interact with like-minded people. The problem is, many new to social media are confused by the choices Facebook offers. Should they have a personal page, a fan page or perhaps a group? Let’s talk about that.

You first must have a personal page. Only after you have built a personal page can you build a fan page or have a group. You can have up to 5000 friends on your personal page. Because your page is personal and requires a user name and password to access it, the search engines do not index content on these pages. Obviously you want your content indexed by the search engine. Here’s the rub, most people who” like” your fan page never return. It’s much easier to get responsive interaction on your personal page then it is on your fan page. Therefore I recommend you actively post on both pages.

A fan page has a few things going for it. Not only do the search engines index the content on your fan page, the look of your fan page can be customized as well. You can carry on with your branding seamlessly. It’s a good idea to include an opt in box for your giveaway to bribe fans to subscribe to your mailing list.

A FB group is a great way to interact with a specific groups of people. Because it is private, only those within that group can see or access it, therefore it is great for a forum type environment for clubs and organizations. To join a group you must be invited. Google does not index content from groups.

Regardless whether you use your personal page or your fan page for your business you must build relationships, connect with people. engage and interact with them. Be an encourager; inspire others to be all they can be. Share your blog posts, give them helpful tips and hints. If you’re posts reflect a giving nature; that you truly care about others you will fill your stadium with friends and fans.

While it is important to interact with friends and fans throughout the day on a consistent basis, you can’t spend your entire day on social media. Sites like HootSuite, TweetDeck, SocialOomph and Posterous will help you organize all of your social media networks in one place, allowing you to view your streams and walls, sort and view your lists and schedule your tweets and posts in advance. This means you are free to be productive in your business, but still be highly active on social media. You will then only need to pop in and out for just a few minutes a few times a day to respond and interact with others.

Facebook makes it easy to tell your story. You can share photos, audios and videos with your friends and fans. Scheduling an event such as a teleseminar, webinar or contest is easy.

In conclusion are you using Facebook marketing strategies to improve your online business? Don’t underestimate its significance. You should be using Facebook to increase your visibility, create brand awareness and instill trust, allowing you to take your business to the next level.

Editor note: Article courtesy of SiteProNews.

Certified Search Engine Marketer

Comments Off Written on January 10th, 2011 by
Categories: Certification, Certification Pathways

Search Engine Marketer Certification Seal

Pathway C: Certified Search Engine Marketer

USD $1,495 ($1,895 value!)

The CSEM Pathway is a combination of Basic and Advanced search engine optimization training courses, plus Basic and Advanced pay-per-click advertising courses AND one elective search engine marketing course. It will give you the knowledge necessary to set up, monitor and maintain successful search engine optimization and pay-per-click advertising campaigns for your sites or your clients’ sites on the world’s most popular search engines and directories.

This Certification series consists of the following 5 courses:

1) SEO101 +

2) SEO201 +

3) PPC101 +

4) PPC201 +

5) Any other SEC Certification course as an elective (e.g. WSC101, WSU101, CPPC101, AMD101, LKB101 or KWR101)

Completion of this series will also prepare you for starting your own search engine optimization or search engine marketing business, or applying for a job as a SEO (search engine optimizer) or SEM (search engine marketer) or Online Advertising Executive.

Certified Search Engine Marketer Certificate

You will also receive:

  • A hard-copy Certificate of Training (pictured – click to enlarge).
  • A dedicated Certification Status page.
  • A Search Engine College t-shirt.
  • A $50 discount coupon towards future courses.

Not ready to enroll yet? Tell Us Why.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Download a FREE SAMPLE LESSON!

Want to try before you buy? Download our free sample PDF Lesson from SEO101.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Certified Pay Per Click Marketer

Comments Off Written on January 10th, 2011 by
Categories: Certification, Certification Pathways

Pay Per Click Marketer Certification Seal

Pathway B: Certified Pay Per Click Marketer

USD $895 ($1,185 value!)

CPPCM is a combination of Basic and Advanced pay-per-click advertising courses and one elective marketing course. It will give you the knowledge necessary to set up, monitor and maintain successful pay-per-click advertising campaigns for your sites or your clients’ sites on the world’s most popular search engines and directories.

This Certification series consists of the following 3 courses:

1) PPC101 +

2) PPC201 +

3) Any other SEC Certification course as an elective (e.g. WSC101, SEO101, SEO201, WSU101, CPPC101, AMD101, LKB101 or KWR101)

Completion of this series will also prepare you for starting your own search engine marketing business or applying for a job as SEM (search engine marketer) or Online Advertising Executive.

Certified Pay Per Click Marketer Certificate

You will also receive:

  • A hard-copy Certificate of Training (pictured – click to enlarge).
  • A dedicated Certification Status page.
  • A Search Engine College t-shirt.
  • A $50 discount coupon towards future courses.

Not ready to enroll yet? Tell Us Why.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Download a FREE SAMPLE LESSON!

Want to try before you buy? Download our free sample PDF Lesson from SEO101.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Certified Search Engine Optimizer

Comments Off Written on January 10th, 2011 by
Categories: Certification, Certification Pathways

Search Engine Optimizer Certification Seal

Pathway A: Certified Search Engine Optimizer

USD $895 ($1,185 value!)

CSEO is a combination of Basic and Advanced search engine optimization training courses and one elective marketing course. It will give you the knowledge necessary to set up, monitor and maintain successful search engine optimization campaigns for your sites or your client’s sites on the world’s most popular search engines and directories.

This Certification series consists of the following 3 courses:

1) SEO101 +

2) SEO201 +

3) Any other SEC Certification course as an elective (e.g. WSC101, PPC101, PPC201, WSU101, CPPC101, AMD101, LKB101 or KWR101)

Completion of this series will also help to prepare you for starting your own search engine optimization business or applying for a job as an SEO (search engine optimizer) or SEM (search engine marketer).

Certified Search Engine Optimizer Certificate

You will also receive:

  • A hard-copy Certificate of Training (pictured – click to enlarge).
  • A dedicated Certification Status page.
  • A Search Engine College t-shirt.
  • A $50 discount coupon towards future courses.

Not ready to enroll yet? Please Tell Us Why.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Download a FREE SAMPLE LESSON!

Want to try before you buy? Download our free sample PDF Lesson from SEO101.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Study From Anywhere

Comments Off Written on January 7th, 2011 by
Categories: Slider Content

Provided you have a computer and an Internet connection, you can study from anywhere, 24 hours a day, 7 days a week. We have students in more than 50 countries worldwide.
Read the rest of this entry »

Welcome . . .

Comments Off Written on January 5th, 2011 by
Categories: Slider Content

to Search Engine College. We offer fun, easy and affordable online courses in a range of Internet marketing subjects, including SEO, Pay Per Click, copywriting, link-building and others.
Read the rest of this entry »

Certification Pathways

Comments Off Written on January 4th, 2011 by
Categories: Certification, Certification Pathways, Slider Content

A series of bundled courses for people who want to jump-start their career path in the fast-paced search engine industry. Specialize in SEO, PPC or both.

Read the rest of this entry »

Self-Study Courses

Comments Off Written on January 2nd, 2011 by
Categories: Slider Content

Self-supervised without a tutor assigned. Ideal for persons who wish to work through the lesson material on their own and don’t require industry-recognized certification.
Read the rest of this entry »