By IPRWire Staff Writer Have you always wanted to learn how to create a web site? A web site is a great investment for a business, or a fun way to put yourself out there in the world and let your friends and family There are many reasons people may want to claim their own corner of the Internet and create a web site: * A web page allows customers to find businesses more easily - many people look on the Internet first when they want to find a product or service, if only to research. They may * A family may want a way to keep connected across the country. This allows grandparents and other relatives an easy way to see pictures of junior, or friends to see what their buddies are up to. * Starting your business online can often be less expensive than opening a store. An Internet based business will often have lower costs - hosting a site versus renting a location is highly affordable. It's easy to create a web site. Using a hosting service, you can get your pages hosted on a server for a low monthly fee, and use a custom package make your site in a few simple steps. The only technical knowledge required will be pointing and clicking as you load on pictures and text. You will also receive extra conveniences such as email addresses to match your site. A few good things to remember: * Choose a domain name that reflects something about your business. Your business name would be ideal, as long as it also includes some reference to what your business does. If your business' name is Bob's, you may want to add something to the name, such as Bobspancakes.com if you sell pancake mixes. * At the same time, do not be too specific. If your company grows, you may not want to change the name of your web site. If you think you might add to your company in the future, you * Keep your pages easy to read. It can be tempting to add a lot of graphics and bits of video, but it may turn off potential customers if your pages take too long to load or are too distracting. For more information as you create a web site, check out ABI Hosting at http://www.abihosting.com, a full service company dedicated to helping people and businesses create a successful Internet presence. http://www.abihosting.com was founded in 1998 in Northern California and has a top notch reputation for providing web builders and creating web sites. Labels: Web Site Design
see what you've been up to. For a small business or individual family page, it may not be worth it to hire a professional to create a web site for you. After all, there are other services available. One option is to use a template style program, which allows you to choose a classic, easy on the eyes format and individualize it to build your own personal page or business platform. Web hosting companies often have services like this which are free with a hosting package.
then order it online, or go to the store with more confidence because they have already researched the product. This means a web page can often be an easy form of advertising - you can convey a lot more information to a customer than with a billboard or a flyer.
might choose Bobsbreakfastmixes.com or Bobsmixes.com, to allow for growth.
About The Author:
Like to suggest an article for publishing? Contact us.
Latest Article:
24 April 2007
By IPRWire Staff Writer Creating your own web site or page on the Internet can be easy when using a web builder. There are many templates available for people to choose from, and all they have to do is upload Because the skill level of people using the Internet varies, from professional site designers to those who are happy with pointing and clicking, it is important for any company that features hosting services to provide a variety of packages, often including an easy way for individuals and small businesses to design their own site. ABI Hosting can provide an easy web builder for anyone to use. Even those used to HTML and writing their own code will appreciate the ease of this program, which allows people to see what they are doing as they are doing it, rather than writing out strings of commands and hoping that each item will turn out exactly where you want it. This makes it easy to customize a web site, whether it is a family memories themed site, or a business selling products over the Internet, and can be completed in five quick steps. While you want your site to be unique, and it can be easy to add extra items with a web builder, you also want it to be easy to read and appealing. Here are a few tips: * Avoid using too much movement. A lot of flashing images or words moving across the screen can be distracting and difficult to read. * Be sure to have contrast. Dark letters on a light background, or light letters on a dark background. * If there is a lot of content on a particular page, use borders or boxes to help readers keep track of what they are reading. * Choose basic colors, and use a few other colors for contrast. Too many colors can be distracting to the eye. Once you've designed your site, you need to have a way to get people to find it. For many industries, there are chat rooms and forums where members of those industries meet. Join a few, and make insightful posts, with your web site in the signature. Or join forums where you think your customers might be - if you are selling yarn, you might comment in a crochet forum. You can also place ads on other web sites, either by buying space or through programs such as Google Adwords. Building traffic can take time, so the sooner you get your site up and running, the better. A hosting service with a simple and flexible web builder can get your site onto the Internet quickly, but with high quality results. This will allow you to spend your time focusing on other aspects of your business. The Internet is also a great way to grow a business, both as an advertising method and as another way to sell to your customers. Visit ABI Hosting at http://www.abihosting.com for more information about web site hosting and how to make your company a destination on the Internet. http://www.abihosting.com was founded in 1998 in Northern California and has a top notch reputation for providing web builders and creating web sites. Labels: Web Site Design By Victor Nunn In order to do business online, many people rely on the packages of services found through Internet hosting sites. These packages for choosing Internet hosting can be used by individuals, or small, medium and large businesses. They are suitable for doing business online with a professional image projected that will help your online business expand farther than you ever dreamed possible. Victor Nunn writes about http://www.findinternethosting.com/ Labels: Internet Marketing, Web Site Design By Cherie' Davidson Ah, there he is. What did he do, sleep all night?! We'll never get any sales if he doesn't do something with me. My navigation is awkward, the page flow...well, it doesn't, and humans keep leaving the site after a few seconds. It's no fun for me, I can tell you! I'm a Website, damn it, and I deserve some respect! My human - he calls himself a business man...ha! - is trying to make a living from me. But what can he expect when he has no clue what my visitors are thinking? This just chaps my scripts, I can tell you. Okay, in all fairness, he did make me look good. Actually, real good. I'm hot...my graphics are sharp and engaging, my design is striking and if I were a photograph, I'd be framed in a fancy gallery! But doesn't he know, looks are only monitor deep? Pleeeez, get a clue! My very survival depends on business, which starts with happy humans. And unfortunately, as pretty as I am, I'm not making anyone happy. Yep, my days are numbered unless he starts paying attention to my needs! Impatiently waiting for his human to fill his coffee mug, Website sits, wondering what today will hold... Come on, come on! We're burning pixels here! Yes! Pull out your chair, there you go. Sit... alright! Gotcha! Now we're cooking. Yep, there's the familiar tap...and...woo hoo! He's pulling some of my files. We're finally going to get something done! Human has been reading about Web analytics... What is this? He's adding a strange little snippet of code. Hmmm, interesting, it's nonintrusive, but...whoa, baby! I can see who is looking at me! Wow! There's one from Alaska, and Arizona, oh,ya, and that place humans call Florida. This is a rush! Look at those traffic numbers climb! I've got to look at this deal. Ok, ya, reports, good. Easy to read. My human needs to look at these closely. Oh ya! Wait a second! Only 20% of all these people went to my sales page?! That can't continue. Hey, human! Human! Are you seeing this?! It seems Human is seeing the numbers, and he is realizing there is a lot he has been missing by not having used traffic reporting before now... Ok, we need to look at this more closely. I see that 10% are buying once they get there. Hmmm, that could be improved! Oh, geez, look at that product description page - everyone is leaving when they get to it. What's up with that?! Human, you need to get a copywriter on that page, like now! This is interesting, that press release he sent brought 379 people to the site. And 214 are from Florida. What else, oh...keywords! Aha! I don't see my #1 product anywhere. The unpleasant screeching sound issuing from the computer echoes Human's feelings about his site. This Web analytics data is shedding light on some serious issues... Come on, Human! Take your mouse by the horns and make some changes! This is good stuff we're seeing here. Your banner ad on that sweet little site in Canada is getting great response. Do more of that, would ya? I sure wouldn't mind connecting to some other hotties like that one, and we now know that pays off! Human, you're...making changes! You go!!! Ahhh, I'm already seeing a difference...look at that! Not so many jumpers from the description page; they're starting to move over to sales. Now you've got it. Oh ya, this is doing the trick. You're seeing what needs to be changed, what works and what flops! No more long, lonely nights, no more feelings of cart abandonment, no more dollars surfing out of my reach! I'm all choked up...Human, you couldn't have made a better move, and you're going to see the difference I can make now! Oh ya! My virtual world is turning around, thanks to one little snippet and a human who is paying attention to the reports. What about your Website? Don't keep it in the dark, bored, doing nothing for you. An unfulfilled Website is a tremendous opportunity lost. By using Web analytics, it can do what it was created to do...bring you business! About the Author: Article written by freelance writer and Website content developer, Cherie' Davidson Labels: Internet Marketing, Web Site Design, Web Site Usability By Alexander Marlin Everyone talks online about how easy it is to build a website and make money online. Is is really that easy or pure hype to get you to purchase the next great thing to hit the online market. All I have to say is that it is not that easy building highly profitable websites online. But, you can learn how to build a website, that will be fully optimized for the search engines and highly profitable in a couple of weeks, using the same simple tricks I use daily. It doesn't matter if you want to build a website for free or for profit. To win online, you have to build a website that gets free traffic from the search engines, and implement all other simple traffic methods like: posting to forums, using ads in ezines, submitting your site to link directories, writing reviews for other peoples products, reciprocal linking and pay per click. First you have to learn how to do your onsite optimization, and for that you will have to: 1) Insert your keyword into the title of your page It amazes me how many sites online don't have their main keyword in the title page. Just make sure to always include your main keyword in the tile page of your site. 2) Add Meta Tags Not as important as it used o be, but I like to include it in every site I build. Add Description meta tags and your keywords meta tags. Use one or two keywords per page only. Add your main keyword into your page description. 3) H1 Header Tags Use your H1 header tag on each page, I always like to use a smaller font size, like 14pt. 4) H2/H3 Header Tags Try and use at least one H2 or H3 Tags within the first three or four paragraphs 5) Last and First Paragraph Make sure to start your first paragraph with your main keyword and to end your last paragraph with your keyword 6) Bold, Italize ad Underline your keyword You must Italize and bold your main keyword just once, and you must use your main keyword to link out of your site to another website (use that link to create an underline keyword) , at least once. 7) The Alt Image Tag Well, this is very useful if you have pictures that you will be including on your site. Try to use the Alt Image Tag for your pages, I use the alt image tag on my website header. Those are the only onsite optimization tips that you should use on each and every site you build. Try to not make it look too obvious, and over do your web site optimization. Learn to build a website the easy way by just following the simple tips I have outline here. For more optimization tips, try to get your hands on VEO Report by Colin Mc. Dougal. This is the best and most understandable guide to building fully optimized websites online. I will leave you with one tip I learnt from The VEO report; Before you add any affiliate links to your website, you must first build a website that focus on pure content and include an about you page, and then submit that site to the open directories, like DMOZ.org, etc. After your website has been added to those free directories then you can add your affiliate links and start building reciprocal links and the above mentioned traffic methods will deliver even more traffic. Now that you know how to build a website for fun and profit, it is time to learn by actually doing something with the information you just read. Go build your first website, the second will be better and your third will be a master piece. Alexander Marlin, Ebenezer St. Maarten A.N. Discover the simple secrets I use to build a website that ranks high in the search engines. And make thousand weekly with affiliate programs this way. For more information: By Tim Whiston Search engine optimization has long been the Holy Grail of Web marketing. Every website owner wants to see their sites rank well in the top engines, but exactly how to achieve this remains a mystery for most marketers. First of all, remember that search engine robots read text, not images. So avoid giving your image files names like 'header.jpg' or 'photo014.gif' unless you are hoping to be ranked for search terms like header and photo. Tim Whiston is a full-time entrepreneur who helps small businesses and indivual professionals develop a profitable web presence for their ventures. Have a look at his Website Design Service to find powerful and cost-effective solutions for your business. By Tim Whiston Current graphics technology is awesome, and I love a good video game. But market testing has proven websites that go overboard with graphic design and special effects actually convert far fewer sales than sites with clean, attractive layouts that do not interfere with the most important element - the content! Tim Whiston is a full-time entrepreneur who helps small businesses and individual professionals develop a profitable web presence for their ventures. Have a look at his Website Design Service to find powerful and cost-effective solutions for your business. http://www.timwhiston.com Labels: Web Site Design, Web Site Usability By Sitecritic .Net From a search engine point of view, the perfect webpage has no graphics, no scripting, no tables... etc but just alot of normal, plain readable text. You can just take it that plain text is the food for search engine spiders. Therefore, the more text you have, the more you will keep the spiders happy. However, from the design point of view, such pages are very boring but the fact is that everyone is more interested in keeping the spiders rather than us happy. The argument is that if search engine spiders cannot find your site, no one will. Based on this philosophy, we witnessed the fall of flash and sites with strong graphics over the years. Many sites that utilized heavy graphics where no longer found. Web developers become happy because they have an excuse to create less impressive websites... The question is can we make both the saerch engine spiders and us happy? The answer is definitely a "Yes" provided that web designers can follow certain rules when designing web pages. They need to step out of their comfort zone and learn abit more about new web technologies. Domain Name and URL Naming Convention Title When writing the title, try not to write more than 8 words. There are no hard and fast rules on that but the fact is that more does not mean good. In fact, the more you write, the more your keyword density will be diminished. If you keep repeating the same keyword in the title, search engines will see your site as spam and you will be dead in no time. For example, a title like "Sitecritic Web Reviews" is much better than "Sitecritic Web Reviews, Internet Marketing, Web Design Ideas, Internet Directories, Budget Web Hosting, Melbourne". I will have to stress again, do not fool around with your title. Meta-Description Menu, Content and Links When writing the contents, try to put the keywords in different areas of the document. Use tags like or to make the keywords stand out. Avoid urls that say "click here" or "view". Though often used, they are not advisable for SEO purposes. Text links are stonger than image links. It is therefore not advisable to use images as the main navigation menu throughout the website. If you would like to incorporate images in the user navigation experience, you might want to consider separating the text from the images. This can be achieved easily using CSS or the background image option in the or tag. Images CSS Technology Conclusion About the Author Sitecritic.net is formed by a group of web addicts, mainly volunteers from all over the world. Our goal is to create a community of web designers and developers who share the common interest in bringing out the best in creatiing effective web sites. View their website at: http://www.sitecritic.net By Razvan Rovinaru In this article I'm going to point out the things you should look for when you are trying to promote a website. First you should know that this is a real home based business opportunity and that a growing number of people are starting to do this. The first thing you should do before you get started is scout the market. Find a website you are interested in promoting and start gathering information about the products or services offered by the website. You should take your time here, because this step is really important. The next thing you need is to choose your website name, careful what name you choose for your website. It should be something that implies or is very similar to the name of the website you want to promote. You should keep your .com domain name within 2-3 words - it is recommended that the domain name contains your major keyword, for better SE placement. Now you can start putting together your web page. There are a few things you should look out for though. Try to keep your pages between 60-70Kb, as Google ranks this kind of pages higher. Don't use borders or tables unless they are necessary, avoid spasm such as hidden text or a keyword density bigger than 10% (this could get your site banned) etc. Make sure you have a sizable number of HTML pages before you upload and it might be a good thing to validate your web pages with something like "http://validator.w3.org/. Now that you have your site you will need a web host. There isn't s shortage of those around so this should be such a difficult task but here are some pointers when choosing one. Look for response times and the committed up-time, check for PHP support and of course technical support and also for how long have they been in the business. Now that you have a host, upload your web site to the web address. FTP is the most commonly used protocol for uploading web sites. After the upload, check the website and see if it works properly and all the links are functioning. Now you can start using this real home based business opportunity to make money. Promote your web page to search engines. You should start by submitting to Google Yahoo!, DMOZ. Also you should promote to Fast, Altavista, Lycos, Hotbot or Teoma. Don't be upset if nothing happens for the first 2 months, that's the time it takes for your web site to be indexed. Bring as many backlinks to your site as possible, as this will increase link popularity and give you a higher ranking in the search engines. Now you need to bring customers to your website. Do this by always updating the content of your web page, posting in forums, using PPC (pay per click) advertising and by exchanging Razvan Rovinaru is the owner of the Labels: Home Based Business, Web Site Design By: Nancy Fraser Edward Lear must have had some precognition about what was in store for us all with the development of the internet when he wrote this nonsensical poem. Many people do feel at sea after they launch their website and attempt to navigate the sometimes confusing channels of the internet. They wonder why their website doesn't get more traffic and why their inbox is not filling up with emails from people clamoring to buy their products or services. It seems that the rules change as often as Oprah changes her clothes and who could ever hope to keep up with that! Price quotes for search engine optimization are all over the map; the process seems never-ending and expensive. How is it that some people seem to have great success on the web without spending a huge amount of money? Is it unrealistic to think that you can make a living working on the web? When faced with a seemingly overwhelming challenge it helps to break things down into bite-sized pieces. Effective websites should include the following: 1. Your website needs to focus on a specific niche. 2. You need to do keyword research and although Google no longer gives weight to Meta keywords some of the other major search engines still do. 3. Your website should have the main keyword used throughout and each page should be written around 5-10 keywords that are tightly focused on that particular page's topic. 4. Content is still King. Well written, focused content is crucial. 5. Meta titles need to include your keywords. 6. Organization of content should include headings and subtitles to make it easy for readers to scan the pages. Be sure to include your keywords in these headings as well. 7. Most people on the web are looking for information. If you don't give them anything of value or entertain them, they will be gone, probably for good. 8. Use keywords in links where ever possible. 9. Include a call to action and if possible offer a Free trial. You have to build trust before you can make a sale. 10. Check your website in various browsers (FireFox, Internet Explorer, etc.) to make sure it displays equally well in all. 11. Your personality is what attracts people to you so why would you create a generic website with all of the excitement of a flat glass of pop. Keep the content fresh so it has Fizz! 12. Most importantly, have realistic expectations of what you want to achieve with your website. With all the hype about overnight successes on the internet it's difficult to put your results into perspective. If you expect instant success and it isn't happening it's easy to become demoralized and quit before you reach your goal. Some Other Important Web Marketing Tips Google page rank counts! The higher your page rank number the higher you will rank in user searches. How do you find out your page rank? Download the Google toolbar here for Internet Explorer Improve your page rank by encouraging other highly ranked websites in complementary businesses to link to yours and by developing content with a niche focus. Page rank is also affected by traffic numbers. A couple of ways you can boost traffic are pay-per-click advertising and posting articles on the web. Your web image is at least as important as your personal image. You wouldn't go out to meet a prospective client wearing a mishmash of styles and colours but many businesses have websites with tools that don't work, tables and text that are out of alignment, old information, dated colours, and confusing navigation. Those things are bad enough but when an experienced web developer looks at the code on a website they often find a website that looks good but is not built to encourage search traffic. Be prepared like the wise owl and make the job of marketing your business as easy as possible with a website that enhances your brand image and is technically sound and purrrr your way to Nancy Fraser of Nota Bene Consulting has been helping clients get better results with their marketing and advertising for over 20 years. Sign up for Notable News and get free marketing tips at http://www.notable-marketing.com Labels: Internet Marketing, Web Site Design By Kevin Dahl Google continues its march toward being the ultimate search engine in terms of relevancy and quality, and if you aren't paying attention and keeping up with their changes, you're going to be left in the dust, with ineffective campaigns and hefty minimum bid prices. This is just another move in the latest flurry of changes Google is making to weed out the "scrapers" and arbitragers. You'll find the following in the Google Quality Score Section: * Link to the page on your site that provides the most useful and accurate information about the product or service in your ad. * Ensure that your landing page is relevant to your keywords and your ad text. * Distinguish sponsored links from the rest of your site content. * Try to provide information without requiring users to register. Or, provide a preview of what users will get by registering. * In general, build pages that provide substantial and useful information to the end-user. If your ad does link to a page consisting of mostly ads or general search results (such as a directory or catalog page), provide additional information beyond what the user may have seen in your ad or on the page prior to clicking on your ad. * You should have unique content (should not be similar or nearly identical in appearance to another site). For more information, see our affiliate guidelines. You have to love how clear Google is with this. If your sites aren't meeting these requirements, expect your Quality and Relevancy scores to plummet. You have to be providing good content to your users and you need to make sure their experience with your site is logical and helpful. Sure, this may mean you need to do some tweaking or make some outright improvements to your sites, but the end result is that Google remains the search engine people trust and expect to deliver them quality results. And your end result is that people will click through to where you want them to be and hit that "buy now" button more often. Kevin Dahl is a software developer with 20+ yrs experience developing Windows software. You can visit his sites at http://www.pdf4u.com and http://www.affiliate-marketing-advantage.com Labels: Search Engine Marketing, Web Site Design By Scott Lindsay The early days of web development saw a relatively small handful of 'experts' and had them seeking to find ways to make a website do what their client wanted them to do. There was very little standardized methods to make website development an easy process and each site may have been designed with customized programming that may have been totally incompatible When the number of programmers raised from a few hundred to more than 30,000 it became much clearer that there needed to be some cohesive way to simplify things. This process led to new partnerships and development applications that have become the standards of the day. As new developments are unveiled they are field tested by programmers and implemented once it is clear that the methodology is workable. In many cases these new development programs can be refined and repackaged into a form based method that allows non-tech customers to develop a website that is as functional as any Certainly this was not possible in 1995, but through the trial and error of more than ten years the best features have risen to the top and the have proven very useful to both programmers With so many programs available to developers today it is becoming much easier to upgrade features and enhance website productivity. Many programmers are very interested in making site developments self-directed by their customers. The reason is simply the sheer numbers of new sites that are being developed. If at least a portion of the site can be managed by the customer there are two benefits, 1) less need for one on one development for the programmer and, 2) more direct control by the website owner. When the business owner has the capability of managing the functions of the website the faster the clarity of vision can be realized. This is largely viewed as one of the predominate features of self-directed programming on website developments. The cost effective nature of self-directed site development has caused many to wonder why they didn't look into this solution before. Many new start-up ecommerce sites have discovered this method to be the quickest way to provide their potential customers with the full benefit of their services. The future of web development has a lot to do with the expectations of website owners and the demands of the consuming public. It is a safe assumption that as new technologies are required there will be programmers who can assist in its development and then work to refine the function so that ecommerce can implement the technology in a self-directed user-friendly format. Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: Labels: Web Site Design, Web Site Usability By Gabriel Adams Your website says a great deal about you and your business. It can make the difference between making a sell and the consumer using another website for their purchase. It is quite possible to design a website on your own, but it isn't always the best choice. A professional web designer has insight about what consumers are going to focus on and how to set your site up to offer them exactly what they are looking for. They are also very skilled in how to promote various aspects of your website to help you generate even more sales. Having a professional design your website generally means you won't have to spend so much of your time focusing on this aspect of the business. Websites continually need changes and updates so you can see how that will eat away at your time. This means the navigation tools will often need revamping to keep up with such changes. A professional web designer is an expert in making everything fall into place. You want the consumer to be able to click and access on your website without having to consider how to make it happen. A professional web designer does cost more than doing it yourself, but you can avoid common mistakes that plague do it your self website projects. A huge issue is the scripting of the website. It takes more than good spelling and grammar to make it interesting and attractive to the consumer. Graphic designs look great, but do you know how they affect the consumer? It may attract their attention but if it takes too long for the graphic to open they will likely move on to You can avoid both of these issues by placing your web design needs into the hand of a professional web designer. Visit National Web Design for a professional web design for your business: Labels: Web Site Design By Alexander Thomas An ecommerce website is fast becoming an essential piece of the modern business' success with the gradual shift in business environment to the online landscape. For the website to make any type of substantial contribution however, the business needs to have a complete understanding of its' customers wants and needs. This is perhaps the toughest aspect of the online business model. Tools such as web analytic software can provide early guidance on how to proceed into the online business world. Designed testing to gain insight into visitor traffic patterns enables the user to monitor the site traffic in order to study the general market issues, number of visitors clicking into the pages of the sites etc. A business can use this information to design and develop the optimal solution to address these visitors / potential customers. From the small out-of-the-basement business to the giant entities, regardless of business mode (B2B or B2C), building an ecommerce site has a terrific significance in today's market. The subject of building an ecommerce site involves certain pivotal steps that the web site developer is required to take for planning, developing and putting it into action by using applications such as Microsoft studio .NET. One can find tons of detailed information regarding the choices of the designs the developer needs for building an ecommerce site. In this issue, it is important to discuss about the term Building the best solution involves solving for the endgame. What is the end goal the site should accomplish? With this in mind, build the site mechanics using reverse engineering, always keeping the end result in mind. It is best to always strive to build efficiencies and ease-of-use so that the visitor avoids any type of confusion in navigation. Build it and they will come! There are certain criterions that must be met to build up a better ecommerce site. A better ecommerce site must give a clear view of the company's actual status and should be comprehensive and substantial. It is very important to create an ecommerce site in such a way that it becomes capable to deliver within a very short window of time. If you continue to focus on the question, "why should a customer buy from me?" then your project will experience the greatest end success. Another pivotal point regarding building a better ecommerce site is fewer the number of pages, better it is for the external world. The site should display the points of guarantee or warrantee for the products and should be built in such a way so as to assure the customer that you will always be there to help the customer if anything goes wrong. Alexander Thomas is a respected author and contributor to Ecommerce-Site.org - Labels: Web Site Design, Web Site Usability John Lenaghan Mistakes aren't necessarily a bad thing, but if you can learn Technical mistakes usually come up because of a This makes the site take longer to download, leading to many Another common error is creating a web site that isn't search A mistake that many people make when starting out is to choose On the business side of things, the most common mistake is Choose your target market and stick with it. Advertise in Another common business mistake is following the competition's Use your creativity and come up with unique ways to stand out John Lenaghan writes about web site hosting Labels: Internet Marketing, Web Site Design, Web Site Usability Heris Yunora One main advantage of using CMS is one will be able to manage With CMS, a writer only needs to type her works in an editor as Basically, a web content management system consists of two main In choosing a CMS, you should know what is the main purpose of Usually, a CMS also offers additional modules that will enable Don't forget also to know your own desires and abillities in It is necessary to know that there are so many commercial and And, of course there are other things you should consider for Heris Yunora Labels: Web Site Design, Web Site Usability By Ray L. Edwards What gives a website owner fuzzy feelings inside is not the Think about the most popular e-commerce sites online: eBay, So skip the Flash introductions (or your visitors will!) and Speaking of tasks, people come to your website with a certain One characteristic that mark web surfers is that they are Here are some ways in which you can design a website that's 1. Make your navigation system as intuitive and consistent 2. Watch the layout of your text to make the information 3. Make your headline stand out by using a larger font and 4. Guide the user step-by-step in accomplishing their task. 5. Label action buttons appropriate, such as: "Click Here To As a copywriter, I've found that 'marked up' sales letters So in other words, the colleagues who tell you that your "Would this site sell?"--that is the question. Don't be flattered by the friends who tell you, "WOW, your site Ray L. Edwards is a published author, a Labels: Web Site Design, Web Site Usability Good Website Copy writing is the key to your online success Steven Gerber If you want to have promotions and good standing in search Your site is valuable to every customer; there should be articles There is so much that needs to be considered and applied when The importance of the copy on your site has to work together with The more the readers or visitors value your site, the more you Copywriting is writing words that sell. It should consist of Your site will be successful if you always bring the quality In web copywriting, it determines the best and appropriate way of Web site copy writing will soon be the huge demand for the Steven Gerber is a professional copywriter and Labels: Copywriting, Web Site Design The SEO Guide Part 1 David Fishman Google, MSN, and Yahoo all use their own formulas to calculate If you want a healthy return on investment (ROI) with search If it was possible to master seo techniques, and be sure that By including local information in your tags and web pages, you Make sure that all your tags properly closed and that there are Search Engines are also interested in the text of the site. http://www.linknetics.com is software that
their own text and pictures into their chosen template, often using an easy web builder. But to make your own site stand out, it is important to have your own unique design.
About The Author:
08 April 2007
All of the packages for choosing Internet hosting will be offered for a fee. Some of those fees are presented in the form of set-up fees, which allow the Internet hosting site to provide you with domain name registration and the opportunity to have your business website built by web professionals or offered in a website design package. The website design package will allow
you to custom build your business image from the ground up using your own ideas, styles and color choices.
Beware of landmark services that state they will create a business website at no charge, but will require a 4-year contract for their services at a low monthly fee. In these services, what you will get will be a business website that might be totally different from the verbal requests for color,
links, and basic page design. When these services lock you into the contract, they will leave you with a website and nothing else.
Nobody will be able to find your website on the Internet because these landmark typed services do not include that in their free website package offerings. For absorbent fees, you can find other web companies to market your business. You will be lucky if you can get the landmark Internet hosting service on the phone.
Another area that is offered in a package is the E-commerce website package. These landmark Internet services have contracts with credit card companies who will be included on the list of credit card services your business can accept. The credit card machines that you use at your brick and mortar company will not be suitable for use with your web based business.
The credit card machines that are included in your E-commerce package will come with a four-year contract that is non-cancelable, and will be an additional price you will have to pay on top of the price you are paying for web hosting services. In order to get approved for accepting credit cards on your website, though, you must sign this 4-year non-cancelable contract and the machines will be sent to your address. For a low monthly fee of $59.05, you can now accept credit cards in your online business.
These are some of the packages that are being offered through Internet hosting sites. While some of them are hardly appealing, they are offered and people get cuckolded into signing on the dotted line. The only comfort that a business owner has in these situations is that the business expense can be deducted on the income tax forms. Be wary of what is included in all packages for choosing Internet hosting sites, because some of those packages will cost more than you ever
dreamed.
Some Internet hosting packages are clear cut and to the point. You can complete the web sites yourself, or ask them to do it for you. They let you pick and choose all of the features that you desire in your website, and how you want customers to be driven to your website. Through the selection process, you can end up with a total dollar amount that does not include any hidden costs, and do business for years without any problems.
About The Author:
02 April 2007
(http://www.cheriedavidson.com). Cherie' is also copywriter and managing content editor for VisiStat, a Web reporting service
(http://www.visistat.com), and their informative Analytics Blog
(http://www.visistat.com/wordpress/). For more information, write her at editor at visistat.com.
About The Author:
http://how-to-build-website.com/
27 March 2007
The first thing I want to point out is this fact: The exact algorithms used by the major search engines are actually proprietary, so anyone who doesn't work for one of these companies who tells you they know exactly what it takes to put you at the top is probably lying to you.
The truth is the search engine companies don't want people like me understanding their systems and creating positive results for my clients. The people behind search engine technology believe their algorithms provide the perfect solution for a Web surfer's query.
But of course you and I know better. How many times have you tried to do a simple keyword search and ended up with page after page of irrelevant results?
Whether they like it or not, the search engines do need help from proficient designers and skilled marketers. It's up to us to add the human element that robots and software simply can't accomplish in an effort to bring searchers the best possible results.
SEO (search engine optimization) is a term with a very broad scope. There is a great deal of work and diligence involved in producing favorable search results for your website(s), but this article will take away much of the mystery that shrouds this subject and give you the basic fundamentals you'll need to create some real results.
First of all, you should know there are two aspects of search engine optimization; onsite and offsite. Onsite optimization refers to what you can do within your code to make your files more search engine friendly, and offsite refers to link building from other websites back to your web
pages.
Solid onsite optimization involves the following steps:
Title and Meta Tags:
Your title tag should reflect your primary keyword phrase. This is HUGELY important.
Often when I visit a site I see the domain name in the title bar. The title tag is the first thing a search engine robot is going to take notice of, and if you blow this aspect of onsite optimization your remaining efforts will have considerably less impact.
For instance, on one of my sites I sell an e-book to online marketers about the pitfalls of business opportunity programs found on the web. The title of my e-book is Net Marketing Exposed, which is pretty cool, but do you think this would be an intelligent entry for the Title tag of my main page? Of course not. Who on earth is going to search for 'Net Marketing Exposed'?
So my title tag reads: Internet Marketing E-book Internet Business Opportunity. My target market for the site I'm referencing consists of home-based opportunity seekers and Internet marketers so I have chosen keyword phrases that match these search terms for my Title tags.
And note you can use the pipe character ( ) to separate multiple terms in your title tag. I recommend going with at least two phrases in your title tag, but do not use the exact same words more than three times in your title.
The debate as to whether or not search engines still reference your meta tags when spidering your site is a hot topic among SEO experts. I honestly don't know if the major engines still read the keyword tag or not, but I add this tag anyway because it only takes a couple of minutes and why not take this extra step just in case right?
Whether or not you utilize the Meta Keywords tag is up to you but I do urge you to use the Meta Description tag. We know for a fact the engines read this tag because if you have it entered in the head section of your html it is what displays under your site title in the search listings.
So the description tag serves not only to add keyword relevance for the search engine spiders, it also acts as your ad when a searcher views your listing in the search results. Adding a quality description in this field can improve the clickthrough rate your listing receives once it is found through a keyword search.
Search engine Friendly File Names:
I recommend naming your page files in a manner that reflects your relevant keyword phrases. If you have a page that lists your articles on your site name that file articles.html instead of something useless like page02.html
Of course the main page in every directory will have to be named index, but that's ok as the engines are hip to that; just be sure to put some thought into your other file names.
Header Tags and Page Content:
You should also use Header tags (H1, H2, H3, etc.) to illustrate important keyword phrases within your site. For example, the page title your visitor sees at the top of your content should be enclosed in H1 tags and should contain your primary keywords.
And obviously your main keywords need to appear several times in the content of each page. Placing these phrases close to the top of your content is recommended, and you should use underline, bold, and italic tags to add emphasis to your keywords within your content.
I have found the 'strong' tag to be of particular effectiveness. While on a visual level it serves the same purpose as the 'b' tag (creates bold text) my research suggests that search engine spiders respond better to the 'strong' tag.
Be careful not to emphasize every keyword phrase with special tags, and avoid excessive and unnatural "stuffing" of keywords onto your pages as the engines may pick this up and flag your site as search engine spam.
Image Tags:
Many designers and marketers ignore the value of proper image tagging when optimizing their templates for the engines. I can tell you right now I have seen a huge jump in ranking as a direct result of changing the structure of a site's image tags.
You should also be sure to use an alt tag with every image, and enter a keyword relevant phrase as your alt tag.
Going back to my e-book site as an example, my header graphic is named
http://internet-business-opportunity.jpg, and has an alt tag of "Internet marketing e-book reveals the truth about Internet business opportunities." And the cover graphic for my book is named
http://internet-marketing-ebook.jpg with a matching alt tag.
Onsite Link and Navigation Structure:
Finally pay attention to the anchor tags and navigation structure of your site. It's better to use keyword terms for a hyperlink text than to simply use 'click here'. I also suggest applying the Title attribute to add keyword phrases to your link tags.
Of course if you use image links refer back to the image name and alt tag rules.
And your menu should also be built around search engine friendly tags. For instance never use a 'Home Page' tag on your navigation; instead apply a relevant keyword.
If your website is about swimming lessons, the menu button for your home page should say 'Swimming Lessons' or something similar and not simply 'Home'.
This may seem like a lot to take in, but it's really a very simple formula for building search engine ready templates. Review this info until it is second nature and apply it to every site you build and you'll be on your way to stronger placement in the major engines.
The last, and the most important element of basic SEO is offsite optimization. This is a fancy term for link building.
To get the most out of your onsite optimization, you need plenty of good links pointing back to your website. And you should always strive for keyword anchored backlinks over straight URLs.
Again using my example site that retails an e-book to folks with an interest in work from home opportunities, I want hyperlink text that reads "Internet marketing e-book" or "Internet business opportunity".
A correctly built link back allows you to control what search engine spiders look for once they follow a link to your site. Once they arrive through an anchor tag that reflects your primary keywords, the spiders will proceed to look for these terms in your file tags and page content, which will of course improve your potential rankings.
This article has covered everything you need to get started with successful SEO. Master these concepts and you are certain to see a big jump in your search engine rankings!
About The Author:
http://www.timwhiston.com
I hate it when I come to a site looking for a product or service and I can't get past the streaming video intro. I also hate it when a fat audio file loads on every page I navigate, or when the flash elements and high-tech animations make it hard to find the order button.
Believe it or not I'm saying this as a professional web designer. And guess what?
According to multiple independent studies the average Internet consumer agrees with me!
It's a fact - sites with too many bells and whistles will actually drive your customers away before they have a chance to soak up your offer or at least subscribe to your opt-in list. As a rule, I don't even recommend flash as a viable media for direct response marketing.
Look at some of the most productive retail sites in any niche and you'll find clean, appealing graphics. But these visual creatives will not overshadow the most important element of all. the site's content!
Unless you are marketing a video game, a movie, or sophisticated animation software/design service, it's the content that generates sales and not the bells and whistles that turn your site into a digital carnival.
Don't get me wrong, both audio and video elements can have a tremendous impact on your conversions; but not if these features are presented in place of quality sales copy and plenty of solid consumer information.
High-tech design solutions should be applied in a way that compliments your content. Your marketing message should never be upstaged by visual theatrics or dazzling sound effects unless you're in the business of selling such effects to site owners who don't know any better.
Regardless of how far technology advances it is highly unlikely the average consumer will ever stop demanding quality content prior to his or her purchase of your product or service. So lead with your message and let the special effects blend in and compliment your content delivery.
Keep the balance between graphic design and strong copy, and your visitors will be far more likely to stick around and give you the chance to close the deal.
About The Author:
20 March 2007
Having a proper domain and url name is quite often neglected. Many search engines actually put some weightage in the way you name your domain or url files. You will definitely want to include some juicy words in your naming convention. For example, if you site is about website critics and your url is http://www.sitecritic.com, this will definitely be better than a domain like bluefish .com or someting. The same principle goes for hyperlinks. If you have 2 words as key words, you can use an underscore "_" or dash "-" to separate them.
Do not fool around when writing the title. From my experience, this is the most important part of your webpage. Many designers like to put special characters such as " * "," ", " : " or " [ ] " in the title to make it look unique. If you really want to make your webpage special, I advise you to do it else where such as in the body of the HTML document. You should include your keywords in your title. Like the previous example, if your web site focuses on website reviews, make sure you have the words "Website Reviews" somewhere in the title. Noticed that "WebsiteReviews" is not the same as "Website Reviews". Spacing is important.
After the title tag is the meta description tag. Many people argued that meta description is no longer important. Based on my experience, they are still relevant in SEO rankings especially if your website is new. The principle in writing the meta description tag is the same as the title. The only difference is that you want explain abit more about the services that you provide in a friendlier format. You will also want to include your keywords in the meta description.
You should not use any javascript menus that hid the urls. Many javascript menus are fancy but actually not SEO friendly. What ever technique you are using to create the menus, make sure that the tag is visible. You might also want to include a variation of the keywords in the menus, links or text. Like the previous example, if your keyword is "Web Site Reviews", you might not want to use the same word over and over again. You can vary it by using "Professional Web Reviews, Reviews of Websites, Site Reviews...etc". Varying the keywords makes your content more interesting and is good for SEO as well.
Unlike many Search Engine Experts, I strongly encourage the use of graphics because I am passionate about Web Design and is sad to see so many websites that are well optimized for search engines but look crap on screen. You need to balance between the amount of graphics used and downloading speed. Like I mentioned before, if your header banner or important images contains text , you could split up the text and use the images as a separate background or floating layer. That way, you can make the image size smaller and also make the text visible to the search engines. Transparent gifs are very useful for laying over other content or images. Appropriate use of jpegs and gifs can also cut down loading time by alot.
CSS helps you to cut down your tag and gives more room for the spiders to read your content. The problem with CSS is that it is not as straight forward as tables. At the moment, CSS is also inconsistent in different browsers, so before you publish your web page, you need to check the layout in different browsers. I am actually not against designers using tables especially if they find the time spend in creating a full CSS site not justifiable. The fact is that there are still cases when using CSS is not advisable. An example is when displaying tabular data; Tables still excel in displaying tabular data at the moment. Unless you are using complex nested tables, the, or tags should not pose too much of a problem for the search engine spiders.
Web pages should not be boring and web designers should not bow down to the Google revolution. A well designed site combines both form and function and yet, still able to be search engine friendly. I strongly believe that this can be easily achieved if website designers are able to follow very basic rules in designing their web sites.
08 March 2007
links with similar topic sites. Take your time evaluate the market and learn how to market your web site wisely, and you will get pretty soon to thousands of customers each day.
About The Author:
http://work-from-home-on-line.blogspot.com Blog, where he gives you step by step guidance on how to start and develop a successful home based internet business.
27 February 2007
In a beautiful pea green boat, They took some honey, and plenty of money, Wrapped up in a five pound note.
http://toolbar.google.com/T4/ or here for FireFox
http://tools.google.com/firefox/toolbar/install.html.
success.
About the Author:
16 February 2007
About The Author:
10 February 2007
with any other site.
other site and at a fraction of the cost.
as well as online business.
About The Author:
http://www.bookswealth.com
09 February 2007
another website.
About The Author:
http://www.nationalwebdesign.co.uk
03 February 2007
"Handel" since it is very much a related topic. A "Handel" is basically a set of technical modules that are used to perform certain repetitive usual actions such as adding and removing items to and from the shopping cart and other usual tasks which are related to making ecommerce software.
About The Author:
(http://ecommerce-site.org), a leading authority and resource directory for information on Ecommerce on the internet.
28 December 2006
from other people's mistakes it can save you from having to
deal with them yourself. When it comes to web hosting, there
are basically two kinds of mistakes - technical and general
business.
misunderstanding of the internet and how it actually works. The
first mistake many people make when creating a website is to
cram as much information, photographs, images, etc. on each
page as possible.
visitors just moving on and never actually looking at the site.
It also makes it more difficult to find what they're looking for
if the page is unorganized.
engine friendly. If the search engines can't determine what
your site is about, they aren't going to be able to send you
people who are searching for what you offer.
a host solely based on price. This is obviously an important
factor, especially in the beginning, but if you choose the
cheapest host you may be limited in your scalability as the
website grows in popularity and traffic.
trying to be everything to everyone. You should have a plan for
your website - a purpose for its existence - and build according
to that plan.
places they would see. Market in ways that would be of interest
to them. Resist the urge to branch out into other areas just
because something catches your eye. A site that tries to do
everything usually ends up achieving nothing.
lead. You'll obviously want to keep an eye on them to see what
they're up to, but if you copy everything they do you'll always
be one step behind.
from the rest of the websites in your market.
About The Author:
and other related topics for the Hosting Report website. For
more helpful web hosting information visit
http://www.hostingreport.org
the contents of ones websites without having to deal with
complicated technical tasks. Imagine that you are a very
talented writer but you can't show your writings online just
because you don't have any idea how to write webpages
thatconsist of HTML tags.
if she does it with a word processor. Then the CMS itself that
will show her works online. It is a great time saver for a
webmaster to create and maintain her website. The installation
process is also very easy since many web hosting services have
offered special features such as Fantastico where a user can
install a CMS with just a few clicks of mouse. The process is
done automatically.
parts, a front-end and a back-end. The back-end is a section
where you can do many administrative tasks such as inserting
and editing articles, giving privileges to some people,
managing the look and feel of your website, and so on. The
front-end refers to what visitors see. It is the face of your
website.
using it. There are CMSs which are intended to build portals.
Other systems are mainly used to build photo gallery, forum,
personal or even corporate websites. Then you need to know what
kind of features they have. For example, Drupal, an open source
CMS, provides a feature where you can gather fresh contents
from other sites by adding the sites' feeds. You can even
filter any items so that you only show the items that contain a
specific keyword.
you to use additional features without having to put your
efforts in programming. Just download the module you need and
install it in your hosting server.
modifying a CMS. For instance, Mambo should be sufficient for
you who don't want to deal with some PHP coding. Mambo has
already provided many modules to accomplish specific tasks. It
also offers ready-to-use templates you can choose. On the other
hand Typo3 is the right choice for people who need a very robust
and flexible system.
free content management system available. Vignette and FatWire
are the example of two commercial systems while PostNuke,
Drupal and Mambo.are free to use.
finding the right CMS. So please do a good and thorough
analysis before deciding which system to use. Choosing the
right Content Management System from the beginning is very
important. Make sure it would best fit your needs.
About The Author:
http://www.unlimitedhostingplan.com
18 December 2006
same thing that makes the site sell. In fact, it has been
proven and shown over and over again that UGLY, but functional
sites outsell fancy looking websites designed to win creative
awards.
Amazon, MySpace and Skype, and you'll see that they are not big
on design. But they are simple, clear and very intuitive for the
visitor to use.
all those slide show graphics because they are just distracting
at best to what you want to accomplish. When a prospect comes to
your site you don't want to try and win their attention because
you ALREADY have their attention. Instead you want to GIVE them
attention by making their task easier.
aim in mind. You have to build a site that would facilitate the
accomplishment of that aim. So if you are promising a free
report then show them CLEARLY how they can get the report in
the least steps.
impatient. If you website doesn't satisfy the advertised need,
then your competition is just one click away. No driving
required, no walking to the next closest store, but just one
mouse click and they are gone!
functional:
throughout the website. Same placement, color scheme etc.
readable. Not too many dense paragraphs and use a lot of white
space.
attention-getting color.
Number these steps if possible. Do not assume too much. What's
obvious to you the owner of the site may not be obvious to a
new visitor. (Much like your home.)
Buy", "Click Here To Subscribe!"
-yellow highlighting, underlines, bolding, etc. had a higher
response than clean looking copy. And what people SAY is often
the opposite of what they DO! (Welcome to the human family.)
website looks "pretty" don't buy from such sites. "Does this
site look good?" is a wasted question.
looks good!" Aim for the UGLY site that fattens your bank
account.
About The Author:
copywriting coach and internet marketing consultant. You may
find more information on boosting your online sales by visiting
http://www.yourwebsiteconversion.com
engines then you should know that the written content of your
website is one of the very important factors to meet that ends
and the quality of the content of your website can make that
happen. It is absolutely the one factor that could possibly meet
the success goals of your site. Remember that if the site
contains only images it can do nothing to make the sales higher
and for the visitors to stay and return.
in your website to help convince people to visit your site over
and over again. Let the people be encouraged in visiting your
website through the content of your copywriting. And besides, the
content of your site will depend upon the image of your company
that will make the positive outlook and will convey thoroughness,
awareness and pique the interest of the visitors to your site.
writing for a website. The quality of thoughts is very much
important when it comes to the content in terms of relating it to
the structures of the site that you are writing for. It needs to
catch the attention of the visitors of your site and needs to
reveal the accurate search terms to make a reasonably high
ranking with the content driven search engines.
a specific direction so that the readers can be attracted with
what they read and to make them always keep in touch with your
site and for them to be familiarized with all the products that
you are selling. All the details in your site project the image
of the company, and it should capture the interests of the
readers or the visitors of your site. One very important factor
is that the content should make logical sense to the readers.
will have higher rankings. Definitely your company will remain
competitive and will remain on top.
words that are precise and clear for the effectiveness of all the
content of your site because it will definitely give your
visitors the confidence and trust to your products or services.
Copywriting should catch the attention of the customers since it
is the lifeblood of every online services and businesses.
information to potential customers and will generate more
potential sales. Words that you will use in an online business
will draw the customer to purchase a product and the words you
used on that certain page will be the basis of the customer in
making decision whether to stay or get out of your site.
getting the sales increase. It means that promoting a certain
product or service will depend upon the words you convey in your
online access. Every word that you are going to use will change
the way you sell forever.
successful online business because using selling and persuasive
words can be powerful in terms of selling your products or
services. You have just to put to your online business with the
words of wisdom and ultimately you will meet the increase to your
online sales and get the possible highest search engine ranking.
About the Author:
marketing consultant with more than 8 years of
expertise. He is a protégé student of Dan Lok -
The World's #1 Website Conversion Expert, and
in Steven's totally biased opinion simply THE
BEST. You'll find the latest internet marketing
techniques and tricks at:
http://www.websiteconversionexpert.com
It helps you to get your web site to appear in search engine
result pages (SERPs) for keywords that that are relevant to
your business.
the relevance of your pages, but here are a few common factors
to guarantee you will rank above those not using them. Of
course, one of the most important factors you want to check out
is the company's track record of results. There are a couple of
factors that have effect on your search engine positioning,
here is one important one, the on-page optimization factors.
engine optimization (SEO), your success - or failure - hinges
on the keywords you select when combined with other factors
like link popularity and web site design. This would include
such tasks like modifications to your keywords, description,
title tags, comment tags, alt descriptions, and title
descriptions of anchors and the actual text of your web page.
The TITLE tag first is the most important part, the "< TITLE >"
tag. Words people are most likely to search on put first in the
title (called "keyword prominence"). Optimizing Your Title Tag.
This is because most engines & directories place a high level of
importance on keywords that are found in your title tag. Your
page title is one long uninterrupted road sign instead of
several small ones.
we can get high rankings by editing just the Meta tags that
would be very easy, but this is only one part of search engine
optimization, but that's just not going to happen. These
factors all relate to your own site and include your domain
name, page names, meta tags, keyword density, titles, headings
and last but not least the content. Optimizing your meta tags
and dropping a few keywords into your web site won't pay the
rent. Things like the page title, Meta tags, heading tags,
comment tags, and anchor text were the only things that
mattered. Back couple of years ago you could just tweak, title,
headers and description on each page and by doing this you could
create fantastic seo results.
help prospective customers find specific information on the
area and business they are searching for. Localized search
engine optimization is the addition of local search terms to
your tags and web pages. Keywords / Description / Alt Tags /
Title Tags / Page Content.
no tags missing, when search engines spider your site and your
pages are not complete the search engines might ignore the
page. The science is formatting the pages with the right meta
tags and submitting them in the right way to the search
engines.
Anchor text is the text the web visitor sees on the web page,
which is hyperlinked to your domain name or URL. When
submitting to other sites use your keyword phrase for your
anchor text when ever possible. You can just take it that plain
text is the food for search engine spiders.earch engines.
About The Author:
helps http://www.linknetics.com/reciprocal-link-exchange.html

