By Tyler Houts LEARN THE DIFFERENCES AND ACHIEVE HUGE RESULTS Having a company website is a must to stay in competition and keep customers informed about your business. However, once your website is built, your internet marketing now begins! Obviously, people have got to know that you've got a website for it to be successful. What good is a website if no one is going to it? An overwhelming number of customers find and buy from websites they have found through a search engine. If your business is not listed within the first three pages, you're missing out on thousands of visitors. Getting your business listed within the first few pages of search engines is a surefire way to ensure thousands more visitors to your site each month! There are 2 main methods of search marketing - learn which approach will benefit more quickly. Search Engine Optimization (Natural Search Results) Future clients search the internet by entering keywords into a search engine. In order for your website to appear in the natural results pages, your site must contain those keywords or phrases. Certain style changes like placing keywords in bold, italics, or bulleted and numbered lists can optimize your site for search engines. Changes can also be made in the actual HTML Sponsored Search (Pay-per-click) There are two different types of sponsored search options. Sponsored search based on a keyword search allows companies to have links to their websites on results pages for a small fee. Sponsored Search based on content context is a different concept. Search engines have partner websites. On these partner websites, content specific advertisements can be placed. For example, a partner website may be a site about architecture. Perhaps a tool company may place advertisements on this website. Though not quite as effective as Search engine optimization, sponsored search gets results quickly. Search engine marketing is a necessity for companies with a website. You must ensure that your site is being visited for it to be successful. Many companies will spend hundreds or thousands of dollars for a flashy website and forget about marketing it! This is extremely ineffective. Get your website found with search engine marketing! Tyler Houts is the Public Relations and Online Marketing Director for Kinetica Media, an internet marketing company that works to harness the power of the internet for businesses of all sizes. Visit http://www.kineticamedia.com to see how their proven online marketing campaigns can enhance customer loyalty and attract new clients. Labels: Pay Per Click Advertising, Search Engine Optimization
coding of your website, such as the title tags and meta tags, to better your chances of being found through natural search. Search engine optimization takes time, but is the most effective way to draw traffic to your website.
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16 April 2007
By Chris Taylor There are a lot of Search Engine myths in existence today. This is because there are a lot of self appointed experts in the Search Engine optimization field. Some of the myths that you should be aware of include: New to SEO? Learn seo basics, learn search engine marketing with our highly rated search engine optimization video membership site "High Rank Directories Plus". Visit us today - By S. Myers When you run a website you are always looking for fresh content you can add to both keep the visitors to your site and the search engines happy. In an ideal world you'd be writing all this great content, but we don't live in an ideal world, do we? You may have a day job, other tasks on your website to tend to and maybe even own several websites that all need to be updated with new content on a regular basis. On top of that you'd like to occasionally spend some time with family and friends. If only there was a cost-effective way to get fresh content to your site without having to spend either a lot of time or a lot of money. Well, there is. and not only one way, but 3 ways to get fresh content for your website. Reprint Articles The easiest and cheapest way to get fresh content for your site is to use reprint articles. You can go to any of the big article directories like ezinearticles.com, goarticles.com or isnare.com and search for articles on just about any topic. There are two downsides to using this content though: You have to provide a resource box with a link back to the article writer's site - which of course is only fair, since they did all the work. The other one is that the same article can literally be picked up by thousands of other webmasters. One way to work around this is to contact the author of the article and see if he or she would be interested in writing and exclusive article for your site. If you offer them a good link back, many of them will be happy to oblige. Public Domain Works The second option is to find texts and ebooks that are in the public domain. You could for example look for a public domain book on the topic of your website and split it up individual Private Label Articles The last option that I would like to share with you is private label articles. Private label articles are written and then they are sold to a limited amount of people for their own use on their websites, blogs, newsletters and info products. Private label articles can be changed, the buyer can claim ownership and pretty much treat it like any article he has written himself. Since these articles are sold to more than one person, they are much cheaper than buying ghostwritten articles. They almost always cost you well under a dollar per articles and often just pennies apiece. Private label articles can be found on PLR membership sites, websites that specialize in selling individual article packs and even on eBay. Of course not all PLR sites and packages are created equal. Some provide quality content, while others could have been written by a third grader. Do you research before you buy and make sure there is some sort of a money back guarantee if the quality doesn't meet your standard. To learn more about where to find good PLR articles and how to make the most out of them, sign up for this free PLR training course at http://www.plrtraining.com By Bill Platt According to Wikipedia.com, "Gerrymandering is a form of redistricting in which electoral district or constituency boundaries are manipulated for an electoral advantage." Most states in the US redraw their electoral districts at least every decade. In 36 of the states, the state legislature is responsible for drawing the new districts -- in principle to account for shifts in population -- and the governor is required to approve those changes. With nearly every redistricting, the party who is out-of-power generally screams foul. The argument is always that the political party in power adjusted the lines to improve their ability to win elections and control the electoral power structure. The entire process of redistricting is a good analogy for the Google algorithm changes. The people in power (Google) redraw the lines, and the party out-of-power (the webmasters who dropped in ranking) cry foul, threatening lawsuits and other actions. Of course, the same webmasters screaming about having dropped in Google's search results did not have a problem when Google allowed them to climb in the search results previously. People only moan about things when they are on the way down. When they were on the way up, they danced on the coffins of their competitors without a care in the world. The truly funny thing about it is that when people were on their way up in the Google search results, they told all of their friends that "they" did something right. When they are on their way down, "Google" did something wrong. PROBLEM: If the website dropped out of Google's top 1000 results, then I am willing to bet that in nearly every situation of this type, the webmaster had done something wrong in the last few years, and Google has just now caught on to this infraction. For example, in years past, link farms were utilized by webmasters and accepted by Google. Then Google began to consider link farms to be "bad neighborhoods." Link farms are the kind of thing that can be easily recognized by human and search engine alike. So, the link farms were tagged as "bad neighborhoods" and their values were discounted to zero, and the websites linked from link farms got a minus points for their participation in the link farms. It was a bad practice that the webmaster had participated, and Google finally got around to penalizing the websites whose rankings were supported by these shaky foundations. SOLUTION: If you try to put yourself into the shoes of the experts at Google, and you wanted to improve the Google search results, what would YOU do? Before you answer this question, remember that you work for Google and not for yourself. What would you do? What would you do different? "White hat" and "black hat" SEO methods are an analogy of Search Engine Optimization techniques that refers back to the old cowboy classics, where the "good guy" always wore a "white hat" and the 'bad guy" always wore a "black hat". While you are working for Google, take a look at the SEO technique you are thinking about using for your own website. Chances are that if you deem a SEO technique to be "gray hat" (something in between ethical SEO and unethical SEO), then chances are that someday that technique will be deemed "black hat" by the Google engineers. And if the SEO technique is "black hat," it will likely be targeted for discount by Google at some time in the future. If you delve into "gray hat" or "black hat" SEO, you may be able to rocket to the top of the Google search results quickly, but you will not be able to hold that position for long. Google will eventually get wise to your gimmick. If you can "white hat" your website to the top of the search results, your future ranking will likely hold its ground for many years to come. PROBLEM: If a website dropped a few positions in the Google search results, I am willing to bet that in nearly every situation, one of the website's major competitors out-performed them in the search results. There are certain things that you can do correctly, to elevate your own listings in the search engine results. Because you have the capability to do these things, your competitors also have the capability to do these things. Well guess what? Your competitor did what you should have done. They set up marketing systems to ensure that they could climb in the search results, and they climbed enough to pass you by. SOLUTION: Do those things that you know you should be doing. And more importantly, do them consistently. Your competitor wants your placement in the search results, and they are going to do what it takes for them to get there. So, it is imperative for you to keep moving forward in the process of building your ranking in the search engines. When you stand still, resting in the comfort zone of where you reside today, then you are bound to be overtaken by someone who wants to be where you are, a little bit more than you do. PROBLEM: If a website dropped a few pages in the search results, the cause for the drop may have been caused by a combination of the two above-mentioned problems: shaky SEO foundations, and hungry competitors. SOLUTION: Keep your eye on the big picture. You know what you have done to strengthen your website in the past. Keep learning and keep growing. If you find that something you had done in the past may affect your website negatively in the future, implement "white hat" SEO techniques to strengthen your position, and make plans to eliminate your reliance on "black hat" SEO systems before Google does it for you. Some may think my approach to housecleaning is an indication of laziness. I consider it to be an indication of good time management. I prefer to reserve my time for things that are more My theory towards housework -- and I try to teach this to my kids often -- is that if you don't want to clean up the mess, don't make the mess in the first place. If the house is not messy, you don't have to clean it. So, don't make the house messy. I utilize the same approach to my websites. If I do it "white hat" and above-reproach the first time, then I won't have to go in and fix my rankings everytime Google changes their algorithms. Do remember that for most every search term you compete to rank for, there are probably another one million web pages competing to rank for the same keyword phrase. Getting to the top of the search engine results is a process, not a destination. You must keep competing to maintain your spot at the top of the search results. If you want to get to the top of the search results, you will have to take positive steps to get there. And, if you want to maintain your top position in the search engines, you need to keep doing the things that put you in that top spot in the first place. Bill Platt is President of Platt Services, Inc. and owner of LinksAndTraffic.com . He has been involved in article marketing and link building since 1999. If you are looking to have someone build keyworded anchor text links to your website, using targeted and interesting content as the foundation, then Bill's team can help you: http://www.LinksAndTraffic.com - If you would prefer to talk to Bill by phone, he can be reached at 405-780-7745 between 9am-6pm CST, Monday thru Friday. http://www.PlattServicesInc.com Labels: Search Engine Optimization By Alexander Marlin Everyone talks online about how easy it is to build a website and make money online. Is is really that easy or pure hype to get you to purchase the next great thing to hit the online market. All I have to say is that it is not that easy building highly profitable websites online. But, you can learn how to build a website, that will be fully optimized for the search engines and highly profitable in a couple of weeks, using the same simple tricks I use daily. It doesn't matter if you want to build a website for free or for profit. To win online, you have to build a website that gets free traffic from the search engines, and implement all other simple traffic methods like: posting to forums, using ads in ezines, submitting your site to link directories, writing reviews for other peoples products, reciprocal linking and pay per click. First you have to learn how to do your onsite optimization, and for that you will have to: 1) Insert your keyword into the title of your page It amazes me how many sites online don't have their main keyword in the title page. Just make sure to always include your main keyword in the tile page of your site. 2) Add Meta Tags Not as important as it used o be, but I like to include it in every site I build. Add Description meta tags and your keywords meta tags. Use one or two keywords per page only. Add your main keyword into your page description. 3) H1 Header Tags Use your H1 header tag on each page, I always like to use a smaller font size, like 14pt. 4) H2/H3 Header Tags Try and use at least one H2 or H3 Tags within the first three or four paragraphs 5) Last and First Paragraph Make sure to start your first paragraph with your main keyword and to end your last paragraph with your keyword 6) Bold, Italize ad Underline your keyword You must Italize and bold your main keyword just once, and you must use your main keyword to link out of your site to another website (use that link to create an underline keyword) , at least once. 7) The Alt Image Tag Well, this is very useful if you have pictures that you will be including on your site. Try to use the Alt Image Tag for your pages, I use the alt image tag on my website header. Those are the only onsite optimization tips that you should use on each and every site you build. Try to not make it look too obvious, and over do your web site optimization. Learn to build a website the easy way by just following the simple tips I have outline here. For more optimization tips, try to get your hands on VEO Report by Colin Mc. Dougal. This is the best and most understandable guide to building fully optimized websites online. I will leave you with one tip I learnt from The VEO report; Before you add any affiliate links to your website, you must first build a website that focus on pure content and include an about you page, and then submit that site to the open directories, like DMOZ.org, etc. After your website has been added to those free directories then you can add your affiliate links and start building reciprocal links and the above mentioned traffic methods will deliver even more traffic. Now that you know how to build a website for fun and profit, it is time to learn by actually doing something with the information you just read. Go build your first website, the second will be better and your third will be a master piece. Alexander Marlin, Ebenezer St. Maarten A.N. Discover the simple secrets I use to build a website that ranks high in the search engines. And make thousand weekly with affiliate programs this way. For more information: By Shon Christopher Clickbank Account Clickbank is a product directory on the internet that allows you to sell various products through your website. When people begin searching for the product you offer they can end up at your site. It only takes 5 minutes to sign up for an account and it can create much more website traffic for you. Submit To Search Engines If you submit a site map to the search engines you have a better possibility of them examining your site more often. With visits from search engine spiders you will get more website traffic as your site climbs higher on the search engines. Tell a Friend By placing a "tell a friend" script on your website, you give visitors the option to refer your website to others. If you continuously add new content you will build up a list of returning visitors who will begin referring your website to others, thus generating more website traffic. Article Marketing There is almost no better way to get more website traffic today than article marketing. By writing articles you can use keyword optimization while placing a ad for your website on the bottom of the article. Then all you have to do is submit the article to various ezines and newsletters. You can then place articles on your own website giving people the impression that you are an expert on whatever it is your website is on, which will create more traffic and return visitors as well. Press Releases This form of marketing is often overlooked by internet marketers. It is a completely free way to quickly generate more website traffic easily. All you have to do is have a subject announcing a new product you sell or something newsworthy and submit it to online press release companies. If it is written well enough you can then have it be picked up by top search engines such as yahoo and google. Affiliate Programs If you sell a product or e-book on your website you should set up an affiliate program. This will allow visitors the chance to join your affiliate program and sell your product for you. Now you have a business within a business and this will allow you to receive more website traffic. Joint Venture If you team up with a company that sells similar products, you can swap links and promote each others' business as well. This will allow you to get more website traffic from their site to yours. Shon Christopher's making money website will provide you with the tools needed to boost your internet income in no time. With various secrets and tips, you will find informational articles and more to help you become a successful internet marketer. Go here to find more: Labels: Internet Marketing, Search Engine Marketing, Search Engine Optimization By Neoone The author writes about a number of different topics visit http://www.shotdogs.info Labels: Search Engine Optimization By David Bain Back-link building or creating inbound links has become a great preoccupation for web masters and search engine optimization professionals. Backlinks or inbound links are links found on another web site that would lead anyone clicking it to your web site. Backlinks have grown so important that software for auto linking have become just one of the many link building tools in the search engine optimization arsenal. David Bain is founder of the internet marketing training company http://www.PurpleInternetMarketing.com. Purple Internet Marketing offers Internet marketing seminars, One-to-one Internet Marketing Training and provide E-Business Strategy Consulting. Visit their site today to find out more. Labels: Link Building, Search Engine Optimization By Tim Whiston Search engine optimization has long been the Holy Grail of Web marketing. Every website owner wants to see their sites rank well in the top engines, but exactly how to achieve this remains a mystery for most marketers. First of all, remember that search engine robots read text, not images. So avoid giving your image files names like 'header.jpg' or 'photo014.gif' unless you are hoping to be ranked for search terms like header and photo. Tim Whiston is a full-time entrepreneur who helps small businesses and indivual professionals develop a profitable web presence for their ventures. Have a look at his Website Design Service to find powerful and cost-effective solutions for your business. By Roy Carter No.1 on Google out of 59,400,000 results. Want To Drive Massive Traffic To YOUR Website The Easy Way? Work Smart Not Hard! By Kirk Bannerman Additionally, it seems that many people that are in the business of search engine optimization (SEO) are, with good reason, going completely bonkers. As Google came on the scene in 1998 and quickly dominated the search business, website optimization became largely a game of shooting at a single target, namely, pleasing Google...for all intents and purposes, Google became the "800 pound gorilla" of the search engine business. Since the advent of search engines (particularly Google) spawned the whole SEO business, I guess its only fair that the search engine industry can once again turn the SEO business on its ear, and it seems now to be sort of a cat and mouse (not desktop) relationship that can get really interesting as we move forward. Not only are there now several viable players (most notably Google, Yahoo, Microsoft and Ask Jeeves) in the search engine business, but they are all adopting different and frequently changing algorithms for determining the ranking positions for websites. The current game is that webmasters are trying to figure out how the various search engines perform the rankings and, on the flip side, the search engines are striving to be unpredictable to those webmasters and SEO firms. For those people using websites to promote a home based business, it can be stressful constantly trying to determine "what the search engines want" and agonizing over every downward fluctuation in rankings that their website may experience. Looking forward in time, I think we can expect that rankings will fluctuate frequently and will not be at all consistent from one search engine to another. It will be quite common that for a particular search term a website might suffer a drop in position ranking for search engine "A" and an increase position ranking for search engine "B" at essentially the same point in time. Rather than stressing out over every position ranking "wiggle", a better approach might be to just focus on "what do visitors to my site want?". The search engines are striving to give their users a quality (relevant) search experience and if you are focused in giving visitors to your website what they are looking for, these paths will meet somewhere down the road. You can save yourself alot of consternation by focusing upon the needs of the website visitors you are seeking to attract, rather than chasing the frequently changing ranking algorithms of several search engines. Focus on a single target instead of chasing several moving targets at the same time. This article pertains to natural searches only, as paid search engine advertising is a completely different situation. About the Author Kirk Bannerman operates a successful home based business and coaches others seeking to start their own home based business. Visit his website at Legitimate Home Based Business for more details. By Sitecritic .Net From a search engine point of view, the perfect webpage has no graphics, no scripting, no tables... etc but just alot of normal, plain readable text. You can just take it that plain text is the food for search engine spiders. Therefore, the more text you have, the more you will keep the spiders happy. However, from the design point of view, such pages are very boring but the fact is that everyone is more interested in keeping the spiders rather than us happy. The argument is that if search engine spiders cannot find your site, no one will. Based on this philosophy, we witnessed the fall of flash and sites with strong graphics over the years. Many sites that utilized heavy graphics where no longer found. Web developers become happy because they have an excuse to create less impressive websites... The question is can we make both the saerch engine spiders and us happy? The answer is definitely a "Yes" provided that web designers can follow certain rules when designing web pages. They need to step out of their comfort zone and learn abit more about new web technologies. Domain Name and URL Naming Convention Title When writing the title, try not to write more than 8 words. There are no hard and fast rules on that but the fact is that more does not mean good. In fact, the more you write, the more your keyword density will be diminished. If you keep repeating the same keyword in the title, search engines will see your site as spam and you will be dead in no time. For example, a title like "Sitecritic Web Reviews" is much better than "Sitecritic Web Reviews, Internet Marketing, Web Design Ideas, Internet Directories, Budget Web Hosting, Melbourne". I will have to stress again, do not fool around with your title. Meta-Description Menu, Content and Links When writing the contents, try to put the keywords in different areas of the document. Use tags like or to make the keywords stand out. Avoid urls that say "click here" or "view". Though often used, they are not advisable for SEO purposes. Text links are stonger than image links. It is therefore not advisable to use images as the main navigation menu throughout the website. If you would like to incorporate images in the user navigation experience, you might want to consider separating the text from the images. This can be achieved easily using CSS or the background image option in the or tag. Images CSS Technology Conclusion About the Author Sitecritic.net is formed by a group of web addicts, mainly volunteers from all over the world. Our goal is to create a community of web designers and developers who share the common interest in bringing out the best in creatiing effective web sites. View their website at: http://www.sitecritic.net By Judith Kallos How about I get you thinking differently about this issue? Don't Chase Search Engines-Let Them Chase You! How is that possible? Become a Search Engine All-You-Can-Eat Buffet!! I can hear you out there.. "Yeah, sure!" Well, it's not that difficult of a methodology really. All you have to do is think differently than all the hype, amateur Web designers and unscrupulous marketing "gurus" have led you to believe about how getting found works. First off, what search engines like is fresh content and lots of it; yummy! That's the fuel for their fire so to speak. So it goes without saying that if you keep adding new content on a regular basis that will encourage search engines to visit your site because you'll have a fresh buffet of tempting entrées. How do search engines know you have new content? Certainly not by osmosis! If you make the effort in the appropriate areas, much of which the costs are minimal, they'll get a whiff of the appetizing content you have to offer and act like they are at an all-you-can-eat buffet!! Your site will be like Mama's house on a Sunday afternoon. You know what I mean; dinner smells so good everyone in the house can't wait to get a plateful! That's how it goes with search engines and content. If you don't have savory content-why should search engines visit you and give you higher rankings over those who serve up a delicious all-you-can-eat Sunday dinner? The answer is they don't. The "build it and they will come" way of thinking does not apply to Web sites in this day and age, so everyone needs to wash that concept right out of their hair. All it takes is for you to be prepared to mix, cook and serve. Mix up a new article, cook it to perfection and serve it to the hungry search engines! That's not too much to ask to succeed online is it? If it is, well, maybe you should reconsider your online endeavors. If you don't want to make these efforts, just forget about achieving no charge organic/natural listings. You'll never rank anywhere near the top so determine your PayPerClick budget and go setup your campaign straight away. Now let's setup your buffet! Start a blog that you post to continually and submit it to all the blog directories. Make sure your blog offers a subscribe feature so visitors get notified by e-mail when you enter a new post. Also offer RSS and podcasting feeds of your blog posts so that visitors can get your information in as many flavors as they choose. See? Your mouthwatering buffet is growing! Onliners visit your blog and then follow the links to the scrumptious new articles on your site. They like your articles and link to them or post them on their site with a link to yours. Incoming links to your site; lip smacking good! You also offer an RSS feed of your top articles to get the word out. You add your new articles to your site map. Google checks for your site map XML file and updates its index with your freshly baked content. You add your seasoned articles to all the article banks that have popped up in the last year or so-more delectable links to your site! Can you see what is happening? We are creating a feeding frenzy! This interactive medium called the Web is now more interactive than ever. At first when it all began, "interactive" meant some flashing this or moving that. Now interactive means just that; you need to interact and be involved by using all these tools or you'll be left in the dumpster by those who do. One thing is sure; chasing search engine algorithms is a futile effort at best. But when you have the nourishment they want, tasty content, search engines are hungry little bots and it's hard to keep them away. Food for thought? You bet! Open your own buffet today and feed the beast! Judith Kallos is an authoritative and good-humored Technology Muse who has played @ http://www.TheIStudio.com for over a decade. Check out her new Dot Com Business Starter Kit @ Labels: Article Writing, Blogs and RSS, Search Engine Marketing, Search Engine Optimization By Tyler Banfield Over the past week, there has been a lot of discussion about the "SEO is/isn't rocket science" debate. Although this issue has been around for years, the spark that brought it back to life can be traced back to the Search Engine Strategies Conference and Expo in Chicago. During the Search Engines Strategies Conference in Chicago, which took place from December 4th through the 6th, Jason Calcanis (the cofounder of Weblogs Inc) completely wrote search engine optimization off as a complete waste of money and resources. His philosophy is that if you build a clean page and great content, the traffic and rankings will follow naturally. This statement caused quite a stir among not only the audience (which was primarily made up of a bunch of SEOs) but also the search engine optimization community as a whole. Angry blog posts were flying up left and right, and there was not a lack of great discussion on both sides of the issue. At the beginning of January, Shoemoney made the statement on his radio show and blog that ninety-five percent of search engine optimization is "super simple" and the other five percent is what really matters in the world of SEO. After all this various discussion, Todd Friesen (aka Oilman) decided to write an excellent blog post to address all of these various issues. Although he does not update his blog very often, The article was written to help conduct an experiment on the usefulness of article submissions for indexing sub domains like http://4.tylerbanfield.com Labels: Search Engine Optimization By Mel Strocen As a search engine advertising model, pay-per-click was, and is, brilliant in its simplicity. In theory, it is a perfect way to bill advertisers based on consumer interest in their advertisements. Unfortunately, in real life money can bring out the worst in human, and business, nature. In today's search engine reality, pay-per-click should be on its last legs. But, as anyone with a knowledge of the search engine industry knows that simply isn't the case. Let's first examine the main reasons why advertisers should be abandoning PPC in droves: 1. Cost According to the Fathom Online Keyword Price Index(http://www.fathomonline.com/120506.html), the average keyword price paid by online advertisers reversed a downward trend and increased 16.5% percent to $1.48 in the third quarter of 2006, up from a $1.43 per click at the end of 2005. That's one report. Another compiled by Click Forensics More stats and information on PPC trends (conflicting or otherwise) can be found at the links below: SEM Services: Trends and Predictions DoubleClick Performics 50 Search Trend Report Q1 2006 Advertisers Cutting Google AdWords Spending With Surge of Keyword Prices (http://searchengineland.com/070108-154101.php) 2. Click Fraud You gotta love stats. In researching this article, click fraud was cited as running anywhere from a low of 2.0% to a high of 35% - a range guaranteed to put a smile on the faces of government flunkies that like to boggle the public with reams of out-of-context figures. Since stats can be massaged to support just about any argument, I won't bore you with a list of supporting links. If you're interested, just do a search on "Click Fraud percentages" or "35% Click Fraud" and review at your leisure. 3. No Accountability PPC engines bill without providing any backup as to the origin of the clicks received. It's the "trust us" philosophy of business. Hey, if you're not savvy enough to look for, or find, fraud, then obviously there wasn't any. Why would you think otherwise? Not all advertisers, however, are content to accept the "trustus" approach to customer relations. Expect more suits like last year's class action suit against Google. Google Agrees To $90 Million Settlement In Class Action Lawsuit Over Click Fraud Click Fraud Concerns Hound Google Of the three reasons noted above, the first and third are known to any PPC advertiser and the second is widely ignored. Why? Because many advertisers would prefer to believe that the big PPC players are doing their best to monitor and control the click fraud problem. And, of course, they believe this because companies that make billions of dollars from PPC ads have no vested interest in padding their bottom line and making their investors happy. Also, there's the fact that the Internet is immune to scams and rip-offs. Plus, as we all know, history has shown that industries and companies that police themselves are above reproach. Is this the world we live in? Remember Enron and WorldCom? In the real world, the equation reads as follows: Money + No Accountability = You Ripped Off But to be fair, not all advertisers turn a blind eye to the threat of click-fraud. The sad fact is that most are either unaware there is a problem or are ignorant of the extent of the problem. These advertisers simply do not have the technical know how to investigate click fraud as it applies to them or to determine how it affects them - by which I mean how much money they are losing. Generally, this group is impressed with numbers. If they receive hundreds of clicks per day on a PPC ad, they are in click heaven. The same group is especially enamoured with all things Google. All other advertising models are measured against Google's AdWords and AdSense programs and found wanting. The problem is that only God and Google really know where their clicks and impressions come from, but why worry since both subscribe to "Do No Evil". So, how bad is click fraud? Worse than you think and worse than has been reported and, if you've missed what has been reported, the links below provide an overview: 1/ The Sausage Manifesto 2/ New Click Fraud Allegations, With a Twist 3/ The Silent Epidemic of Botnets 4/ The Vanishing Click-Fraud Case 5/ A True 2nd Tier PPC Click Fraud Story 6/ Click Fraud The Dark Side of Online Advertising 7/ Google, Yahoo Click Fraud Audits: When Will Advertisers Demand Them? 8/ Yahoo Used in SpyWare Click Fraud Scheme Still not convinced? then, listen to the following interview with the CEO of AIT Inc. Clarence Briggs who was one of the lead plaintiffs in last year's Google class action suit: http://www.webmasterradio.fm/breakingstory.php These stories should serve as a wake up call to any thinking person that a large number of clicks don't necessarily equate to sales or money well spent. And, if you think click fraud is just part of the cost of doing business, then there are thousands of scam artists out there who are ready to be your best friend. Can the PCC industry be saved? Not without accountability from the major players. In any other industry if you paid for something - say 100 widgets - you would expect to get 100 widgets. If you received 60 widgets, you would want to know what happened to the other 40. And, if the supplier said, "trust me, I sent a 100", you would demand proof. Even when there are external and independent monitoring agencies working on behalf of consumers and investors, fraud occurs, as in the case of WorldCom and Enron. When an industry polices itself - well, you figure it out. So, if pay-per-click is a poor choice for your advertising dollars because of rising costs, fraud and lack of industry accountability, what are the alternatives? 1. Organic SEO (Search Engine Optimization): The blanket term used to describe the unpaid, algorithm-driven search results of a search engine, and the methodologies used to achieve such website rankings. (Source: http://www.mediumblue.com/newsletters/organic-seo.html) Entails a learning curve to become knowlegeable in accepted SEO techniques but worth the time and effort given that it's generally accepted that around 80%-90% of all traffic to websites originates from search engines. If time is money to you, hire a reputable SEO consultant. Use the savings from the money you would have spent on a PPC campaign. 2. Paid Inclusion: Refers to the payment of a one-time fee for placement of a website listing within a search engine's paid or organic search results. Not as popular an advertising model as it once was (read not as much money in it for search engines) but could be poised to make a comeback. This model used to be the main revenue generator for a number of search engines with Inktomi being the best known proponent. Advertisers would pay an annual fee to appear in Inktomi's search results as well as the results of other engines powered by Inktomi. The hook was frequent crawling (every 48 hours) which allowed webmasters to see the results of their SEO efforts quickly. Paid inclusion hasn't died, but it has morphed with variations still being offered by Yahoo! and other engines. Probably, the most interesting variation was launched about 18 months ago by ExactSeek.com and the ISEDN (Independent Search Engine & Directory Network). In a nutshell, the ISEDN offers a hybrid advertising model which offers rotating top 10 site listing exposure across a growing network of smaller search engines as well as web, blog and article directories (currently, there are 260 ISEDN members) for flat fee rates. Pricing is based on time rather than keyword bidding. Buying a single ad listing for 3 months costs $12 and $36 for 12 months. The model is simple and affordable, offering all of the advantages of the PPC model without any of the drawbacks. More details at: http://www.exactseek.com/featured_listings.html 3. Cost Per Action: From an advertiser's perspective, this could be the ideal advertising model since the advertiser would only pay for an ad when a specific action had occurred such as a sale or a registration. Back in June of 2006, there were several reports that Google was testing a version of its AdWords product using the CPA model. 4. Pay-Per-Percentage: Put forward by Microsoft as a solution to both click and impression fraud. Below is a quote from a Microsoft research paper: "In this system, an advertiser picks a keyword, e.g. "cameras" and purchases, perhaps through bidding, a certain percentage of all impressions for that keyword. For instance, an advertiser might pay $1.00 to MSN Search. In return, the advertiser might receive 10% of all impressions for "camera" for 1 week. What does this mean? It means that for 1 week, one out of ten times that someone searches for the word "camera", they will see the ad." You can read the full abstract for an in-depth explanation. The Microsoft PPP advertising model was proposed, perhaps not coincidentally, around the same time Google was testing the CPA model. Again, not much has been heard since then. Will any of the above alternatives dethrone PPC? Time will tell. Which brings us back full circle to the herd mentality. If and when the advertiser herd twigs to the fact that PPC is a hype driven industry with very little substance and begins to move to a new advertising model, expect PPC engines to shift advertising gears faster than you can say "Who wants to stay a billionaire". Mel Strocen is CEO of the Jayde Online Network of websites and founder of the Independent Search Engine & Directory Network. The Jayde network is comprised of more than 20 websites, including ExactSeek.com (http://www.exactseek.com), SiteProNews.com (http://www.sitepronews.com), SEO-News.com (http://seo-news.com), and GoArticles.com (http://www.goarticles.com). Labels: Pay Per Click Advertising, Search Engine Marketing, Search Engine Optimization By Chris Angus When most people visit your site, the most articles that they will see is anywhere from three to fifteen depending on the length of them and whether or not you have linked them "behind the fold." Behind the Fold means that they are stuffed in your archives. Of course, this begs the question, Are these search engine optimized blogs lost forever in the archives or are they still accessible to search engines? The good news that even though your blog posts from the past are not displayed on the blog page but this does not mean that they are not accessible to the search engines or your readers. Sometimes the archives are listed in a separate list on another page by date or subject. On other templates, there may be a list of general categories scrolling down one side of your blog that people can click on to read other subjects. Another possibility is that a calendar object may be put on the page so that people can look up the blogs in the archive by date. Another technique Even though these posts are not archived on your front page they are still searchable through the search engines. The more articles you have in your archives the more visible your site is likely to be in the search engines. Christopher Angus is a SEO and Website Marketer. He can be contacted at: Sales (at) Brilliantseo.com Labels: Blogs and RSS, Search Engine Optimization By Mikael Rieck As you have surely already read many times - getting links to your site is the solely most critical factor to determine your success for ranking well in the search engines. The big G (Google) has changed the way the rank sites from factors on the specific site to external factors giving you site credibility by wanting to link to it. Ranking high in Google should be your number one priority if you are planning on getting your targeted traffic from the search engines. But as much as you want to rank well in Google so does everyone else and that makes it so much harder to accomplish. But if can possibly achieve it the rewards will follow. Tips #1: Track your traffic and results. Before you start your linking campaign you should consider how you are going to track your effort. Working hard on building different types of links and not having a clue what works and what doesn't is just plain stupid. When you know what works and what doesn't it is much easier to focus your time and there by achieve a better result faster. You will need to find a way to a) see what sites that sends your traffic and what sites that send you buyers (traffic that converts into sales or opt-ins).
08 April 2007
. There is no way to perfectly optimize for every site.
. There are 10,000 different Search Engines in existence.
. Page Rank is dead.
. Make sure that you repeat your keywords 100 times per page.
. The Search Engines do not have time to ban you for poor optimization.
. Make sure that you submit your site to every Search Engine in existence.
. Your site does not have to have content in order to be ranked high.
. Meta tags are extremely important.
. You just need to get more links to your site.
. You do not have to have patience in order to do Search Engine optimization.
. If you have a new site it cannot get listed in the Search Engines.
. You need to have multiple domain names.
. You should resubmit your site to the Search Engines every week or at least every month.
If you find that someone is telling you all of this stuff then you should run away from him or her. You should never pay any attention to Search Engine myths. All you should concern yourself with are the techniques that have been proven to increase a web site's ranking.
Unfortunately a lot of unethical, unprofessional business practices occur in the Search Engine optimization industry. A lot of this is happening because of inexperienced and unprofessional people working in the industry. This is unfortunate because then everyone in the Search Engine optimization business gets a bad name.
It is important that you get the facts. If you want to have a good Search Engine optimization campaign then you do not want to become a victim of these bad business practices. Make sure that you do not throw your money away on these practices when investing in good marketing, advertising and content could better spend it.
Now that you are aware of some of the Search Engine myths that exist today you should be able to spend your time and money wisely. This will truly pay off in the end when you look at how you rank in the Search Engines.
About The Author:
http://www.high-rank-directories-plus.com
pages for your website. Gutenberg.org is a great place to start your search for public domain work. A word of caution. Do your own research to make sure any so-called public domain document is actually in the public domain; otherwise you could get yourself easily into trouble by involuntarily breaking copyright laws. On the plus side, you can add the public domain content to your website without having to credit or link back to anyone.
About The Author:
punishment and extinction.
How The Google Search Results Is Related To Gerrymandering
Something Right And Something Wrong
Shaky Foundations For Search Engine Optimization (SEO)
Your Competition Out-Played You
Stir That Pot
Don't Make The Mess And You Won't Have To Clean It Up
enjoyable.
Stop Standing Still
About the Author:
02 April 2007
About The Author:
http://how-to-build-website.com/
If you are looking for more website traffic, there are several marketing strategies you can do to increase your traffic. Knowing and understanding each one is crucial to determining which ones work best for you. If you use trial and error, you can quickly discover which marketing is generating more website traffic for you. Here are 7 ways to create more website traffic.
About The Author:
http://www.moneymultipliermethods.com
27 March 2007
Optimization in deviating conversation plug in structure clean-cut changes on a lacework page to make the site or webpage improve its rankings in major search engines. These days most people like to spend time on the web and be online always. Business owners have come to realize that the web is the best place where one can market their goods and wares. So these days selling and buying goods through the web is hugely popular among the public. For doing this successfully search engine optimization is one aspect that you need to take proper care of. Search engines are the source through which people search for any kind of information on the web.
So if you want to be blooming on the lacework with your business, you extremity make active consummate that you procure proper search engine optimization of your business. Search engine optimization is nothing but the different measures which are adopted for making a site extremely popular on the web. The idea is to make the product to a brand so that everyone easily recognizes it be it on the web or anywhere else. The whole idea behind search engine optimization is to make online visitors buy goods from your business site. Search engines do not view or receive a site like humans do. To get recognition on the web, sites must get rankings and ratings from all major search engines.
Now if you are faraway a game it does not lousy that you leave be an clever in research engine upsurge as well. So the best thing that you can do for your business is the hire the services of am professional to do the search engine optimization work for you. This will work out to be an advantage for you in several ways. First you can get the services of a professional who is qualified to do the work. Undoubtedly he will do the work much better then anyone else. Second you will no longer have to lose sleep over thinking and planning how to go about doing Search Engine Optimization for your business.
Once you boost over the tour engine upturn life for your force to a professional, you will just have to review the work done on a periodically basis. Most search engine optimization specialists work in affordable rates, so you will not feel he pinch in your budget also if you hire their services. Every business is different and so the methods required for search engine optimization are also different. Whether your online business is a success or failure all depends on you. As a business owner, you are the best judge of the requirements of your business.
Make undeniable to diagram the palpable showdown in the vend and treasure out what methods commit give benefits to your business. Just because some other business has adopted certain search engine optimization strategies do not mean that the same will yield results for your business as well. You have to make a wise choice as a business owner as everything depends on this.
About The Author:
--- Why are inbound links so important ---
Links leading to your site create the impression that your web site has something worthy and relevant to say and offer. It doesn't matter whether or not you agree with this generalization. The search engines do - and that's what matters! In the formula - the algorithm - that search engine use to quantify whether or not a web page is important, relevant links into that page is extremely important.
Inbound links from quality and relevant web sites give your site high link popularity ratings and the search engines will let this count towards your page ranking. The more inbound links you have from these quality and relevant web sites, the higher your link popularity becomes, and the more they enhance your total page ranking.
--- Valuable inbound links ---
Let's now talk about the quality and relevance of the web sites from which you should obtain these backlinks. A web site is quality web site when it has a high link popularity and page rank itself. The more reputable the web site is, the higher its quality and the more valuable it would be to have an inbound link from that site to your web site.
--- Build links from relevant web sites ---
A relevant web site is one that operates in a similar or the same industry as yours. Say you are running a web site that sells antiques. In this case, inbound links from other online antiques stores or web sites that provide information on antiques are more relevant than inbound links from pet shops as an example.
You have to remember that the quality and relevance of your inbound links are more important than quantity of inbound links. Of course the ideal arrangement would be to have many quality and relevant links, but failing that, you should aim for quality and relevant backlinks rather than countless weak inbound links.
--- Reciprocal linking ---
Some web masters solicit inbound links from other web masters through reciprocal linking. Reciprocal linking happens when one web site contains a link to another web site that also contains a link back to the former web site. This was the ideal arrangement for web site administrators were are having a hard time obtaining inbound links; that is, however, until search engines became more aware of the practice.
Now, search engines consider inbound links and outbound links together when grading link popularity and page ranking. The former raises your score while the latter often actively dilutes it. This new scoring system could be detrimental to web sites whose SEO strategy hinges on reciprocal linking without consideration to the quality and relevance of the other web sites it's reciprocally linked to. If your web sites are linked to unpopular and irrelevant web sites, then the inbound links that these generate do not count much, if at all. On the other hand, the outbound links that point to these same web sites would still be counted against you. The result is decreased link popularity and page ranking.
--- Link farms and site interlinking ---
To obtain inbound links, some web masters have stooped to building web pages or sites that provide only one-way links to other web pages or sites. Others have created other web sites which are heavily linked to the original web site. Creation of link farms is intentional SEO practice while site interlinking usually is mere ignorant practice. However, both of these practices are unacceptable backlink building strategies that have corresponding consequences.
--- The link building problem ---
Search Engines are becoming more and more aware of 'underhand' practices from Search Engine Optimization companies who artificially raise the prominence of their clients' websites by obtaining links from low reputable sources. Although this may help in the short-term, it could result in a high number of penalties being applied to the website that is being artificially lifted.
--- The link building solution ---
There is only one way to build links to your website in a manner that will be respected by search engines in the longer term. And that's the quality orientated slow and steady approach. Any other way could significantly harm your online business in the future.
About The Author:
The first thing I want to point out is this fact: The exact algorithms used by the major search engines are actually proprietary, so anyone who doesn't work for one of these companies who tells you they know exactly what it takes to put you at the top is probably lying to you.
The truth is the search engine companies don't want people like me understanding their systems and creating positive results for my clients. The people behind search engine technology believe their algorithms provide the perfect solution for a Web surfer's query.
But of course you and I know better. How many times have you tried to do a simple keyword search and ended up with page after page of irrelevant results?
Whether they like it or not, the search engines do need help from proficient designers and skilled marketers. It's up to us to add the human element that robots and software simply can't accomplish in an effort to bring searchers the best possible results.
SEO (search engine optimization) is a term with a very broad scope. There is a great deal of work and diligence involved in producing favorable search results for your website(s), but this article will take away much of the mystery that shrouds this subject and give you the basic fundamentals you'll need to create some real results.
First of all, you should know there are two aspects of search engine optimization; onsite and offsite. Onsite optimization refers to what you can do within your code to make your files more search engine friendly, and offsite refers to link building from other websites back to your web
pages.
Solid onsite optimization involves the following steps:
Title and Meta Tags:
Your title tag should reflect your primary keyword phrase. This is HUGELY important.
Often when I visit a site I see the domain name in the title bar. The title tag is the first thing a search engine robot is going to take notice of, and if you blow this aspect of onsite optimization your remaining efforts will have considerably less impact.
For instance, on one of my sites I sell an e-book to online marketers about the pitfalls of business opportunity programs found on the web. The title of my e-book is Net Marketing Exposed, which is pretty cool, but do you think this would be an intelligent entry for the Title tag of my main page? Of course not. Who on earth is going to search for 'Net Marketing Exposed'?
So my title tag reads: Internet Marketing E-book Internet Business Opportunity. My target market for the site I'm referencing consists of home-based opportunity seekers and Internet marketers so I have chosen keyword phrases that match these search terms for my Title tags.
And note you can use the pipe character ( ) to separate multiple terms in your title tag. I recommend going with at least two phrases in your title tag, but do not use the exact same words more than three times in your title.
The debate as to whether or not search engines still reference your meta tags when spidering your site is a hot topic among SEO experts. I honestly don't know if the major engines still read the keyword tag or not, but I add this tag anyway because it only takes a couple of minutes and why not take this extra step just in case right?
Whether or not you utilize the Meta Keywords tag is up to you but I do urge you to use the Meta Description tag. We know for a fact the engines read this tag because if you have it entered in the head section of your html it is what displays under your site title in the search listings.
So the description tag serves not only to add keyword relevance for the search engine spiders, it also acts as your ad when a searcher views your listing in the search results. Adding a quality description in this field can improve the clickthrough rate your listing receives once it is found through a keyword search.
Search engine Friendly File Names:
I recommend naming your page files in a manner that reflects your relevant keyword phrases. If you have a page that lists your articles on your site name that file articles.html instead of something useless like page02.html
Of course the main page in every directory will have to be named index, but that's ok as the engines are hip to that; just be sure to put some thought into your other file names.
Header Tags and Page Content:
You should also use Header tags (H1, H2, H3, etc.) to illustrate important keyword phrases within your site. For example, the page title your visitor sees at the top of your content should be enclosed in H1 tags and should contain your primary keywords.
And obviously your main keywords need to appear several times in the content of each page. Placing these phrases close to the top of your content is recommended, and you should use underline, bold, and italic tags to add emphasis to your keywords within your content.
I have found the 'strong' tag to be of particular effectiveness. While on a visual level it serves the same purpose as the 'b' tag (creates bold text) my research suggests that search engine spiders respond better to the 'strong' tag.
Be careful not to emphasize every keyword phrase with special tags, and avoid excessive and unnatural "stuffing" of keywords onto your pages as the engines may pick this up and flag your site as search engine spam.
Image Tags:
Many designers and marketers ignore the value of proper image tagging when optimizing their templates for the engines. I can tell you right now I have seen a huge jump in ranking as a direct result of changing the structure of a site's image tags.
You should also be sure to use an alt tag with every image, and enter a keyword relevant phrase as your alt tag.
Going back to my e-book site as an example, my header graphic is named
http://internet-business-opportunity.jpg, and has an alt tag of "Internet marketing e-book reveals the truth about Internet business opportunities." And the cover graphic for my book is named
http://internet-marketing-ebook.jpg with a matching alt tag.
Onsite Link and Navigation Structure:
Finally pay attention to the anchor tags and navigation structure of your site. It's better to use keyword terms for a hyperlink text than to simply use 'click here'. I also suggest applying the Title attribute to add keyword phrases to your link tags.
Of course if you use image links refer back to the image name and alt tag rules.
And your menu should also be built around search engine friendly tags. For instance never use a 'Home Page' tag on your navigation; instead apply a relevant keyword.
If your website is about swimming lessons, the menu button for your home page should say 'Swimming Lessons' or something similar and not simply 'Home'.
This may seem like a lot to take in, but it's really a very simple formula for building search engine ready templates. Review this info until it is second nature and apply it to every site you build and you'll be on your way to stronger placement in the major engines.
The last, and the most important element of basic SEO is offsite optimization. This is a fancy term for link building.
To get the most out of your onsite optimization, you need plenty of good links pointing back to your website. And you should always strive for keyword anchored backlinks over straight URLs.
Again using my example site that retails an e-book to folks with an interest in work from home opportunities, I want hyperlink text that reads "Internet marketing e-book" or "Internet business opportunity".
A correctly built link back allows you to control what search engine spiders look for once they follow a link to your site. Once they arrive through an anchor tag that reflects your primary keywords, the spiders will proceed to look for these terms in your file tags and page content, which will of course improve your potential rankings.
This article has covered everything you need to get started with successful SEO. Master these concepts and you are certain to see a big jump in your search engine rankings!
About The Author:
http://www.timwhiston.com
A common mistake that website owners make when trying to drive traffic to their sites, is to try to compete for the most popular keywords within their niche.
Let the novices fight over these keywords. They will have virtually zero chance of getting on to page 1 of the major search engines because every man and his dog is trying to use the most popular and competitive search terms.
Just because the Overture/Yahoo keyword selection tool, or Wordtracker says there are no searches for a particular keyword or keyword phrase, that does NOT mean that nobody is using that keyword phrase to look for your product or service.
The above mentioned tools are a first port of call for hundreds of thousands of website owners. However, that means that the keywords that are thrown up are used by thousands of people as well, making them extremely competitive.
Those tools are also skewed in favour of USA results, simply because there are more people in the USA using the tools than anywhere else.
Let me give you an example...
One of the websites that I own is to do with moving to Cyprus to live.
If you type 'Moving to Cyprus' into the Overture/Yahoo keyword selection tool it reports that virtually nobody is using that keyword phrase.
That's because very few people in the USA are looking to move to Cyprus to live.
However, more than a million people a year from the UK and Europe are thinking about moving to another country to live and Cyprus rates in the top 10 destinations that they are considering (Australia is first and Spain second, USA third etc).
The lesson to be learned here is that I get a lot of traffic to my various sites from keyword phrases that are given a zero or low score by these commonly used tools.
So, if you think of a keyword phrase that you think YOU would use for a particular search, don't decide against using it, just because these tools return a supposedly low result.
While others are fighting over the most popular search terms, you can be working smart and driving traffic to your sites using keywords that are being totally ignored by others.
Remember...Work smart not hard!
regards,
Roy Carter
About The Author:
http://www.TrafficMadeEasy.com
20 March 2007
For a long time I have been a member of several search engine optimization forums and I have recently noticed that the stress level of many webmasters has gone way up (this is especially
true since Yahoo and MSN have decided to seriously try their hand at competing with Google in the search marketplace). This applies not only to webmasters involved in Internet-based home
businesses, but to webmasters in general.
Having a proper domain and url name is quite often neglected. Many search engines actually put some weightage in the way you name your domain or url files. You will definitely want to include some juicy words in your naming convention. For example, if you site is about website critics and your url is http://www.sitecritic.com, this will definitely be better than a domain like bluefish .com or someting. The same principle goes for hyperlinks. If you have 2 words as key words, you can use an underscore "_" or dash "-" to separate them.
Do not fool around when writing the title. From my experience, this is the most important part of your webpage. Many designers like to put special characters such as " * "," ", " : " or " [ ] " in the title to make it look unique. If you really want to make your webpage special, I advise you to do it else where such as in the body of the HTML document. You should include your keywords in your title. Like the previous example, if your web site focuses on website reviews, make sure you have the words "Website Reviews" somewhere in the title. Noticed that "WebsiteReviews" is not the same as "Website Reviews". Spacing is important.
After the title tag is the meta description tag. Many people argued that meta description is no longer important. Based on my experience, they are still relevant in SEO rankings especially if your website is new. The principle in writing the meta description tag is the same as the title. The only difference is that you want explain abit more about the services that you provide in a friendlier format. You will also want to include your keywords in the meta description.
You should not use any javascript menus that hid the urls. Many javascript menus are fancy but actually not SEO friendly. What ever technique you are using to create the menus, make sure that the tag is visible. You might also want to include a variation of the keywords in the menus, links or text. Like the previous example, if your keyword is "Web Site Reviews", you might not want to use the same word over and over again. You can vary it by using "Professional Web Reviews, Reviews of Websites, Site Reviews...etc". Varying the keywords makes your content more interesting and is good for SEO as well.
Unlike many Search Engine Experts, I strongly encourage the use of graphics because I am passionate about Web Design and is sad to see so many websites that are well optimized for search engines but look crap on screen. You need to balance between the amount of graphics used and downloading speed. Like I mentioned before, if your header banner or important images contains text , you could split up the text and use the images as a separate background or floating layer. That way, you can make the image size smaller and also make the text visible to the search engines. Transparent gifs are very useful for laying over other content or images. Appropriate use of jpegs and gifs can also cut down loading time by alot.
CSS helps you to cut down your tag and gives more room for the spiders to read your content. The problem with CSS is that it is not as straight forward as tables. At the moment, CSS is also inconsistent in different browsers, so before you publish your web page, you need to check the layout in different browsers. I am actually not against designers using tables especially if they find the time spend in creating a full CSS site not justifiable. The fact is that there are still cases when using CSS is not advisable. An example is when displaying tabular data; Tables still excel in displaying tabular data at the moment. Unless you are using complex nested tables, the, or tags should not pose too much of a problem for the search engine spiders.
Web pages should not be boring and web designers should not bow down to the Google revolution. A well designed site combines both form and function and yet, still able to be search engine friendly. I strongly believe that this can be easily achieved if website designers are able to follow very basic rules in designing their web sites.
Everyone wants top 10 rankings as though just because they wished it that should make it so. Wishing has nothing to do with rankings. Unless you have a genie in a bottle, we all know it simply just doesn't work that way.
About the Author:
http://www.DotComStarterKit.com
08 March 2007
the posts he does write are always well thought out. This particular post helped to give the SEO community some perspective on this issue. Even though ninety-five percent of search engine optimization may be extremely easy for someone who does it on a daily basis, it is still a complete mystery to ninety-nine percent of the population. The purpose of his post can be summed up by the idea that instead of spending time arguing within the SEO community, we need to realize that there is an entire world full of people who probably don't even know what the term SEO means.
About The Author:
(http://www.eadp.org/index.php?q=node/14525) concluded that the average pay-per-click search-term cost was $4.51 across retail, financial services, health and fitness, technology and entertainment advertising. Whatever the average cost, it's too high for most small to medium-sized businesses.
(http://www.buzzle.com/editorials/8-17-2006-105774.asp)
(http://www.doubleclick.com/us/knowledge_central/documents/trend_reports/dc_search_q106.pdf)
(http://blog.searchenginewatch.com/blog/060308-152034)
(http://abcnews.go.com/Technology/wireStory?id=1934655)
By Jeffry K. Rohrs, December 18, 2006
http://www.sausagemanifesto.com/the-sausage-manifesto/
By Kevin Newcomb December 8, 2006,
http://www.clickz.com/showPage.html?page=3624150
By Jim Hedger, December 6, 2006
http://www.sitepronews.com/archives/2006/dec/6.html
By Ben Elgin, December 4, 2006/
http://businessweek.com/technology/content/dec2006/tc20061204_923336.htm?chan=technology_technology+index+page_more+of+today%27s+top+stories
By Carsten Cumbrowski, November 15, 2006
http://www.searchenginejournal.com/?p=3996
Business Week Magazine October 2, 2006
http://www.businessweek.com/magazine/content/06_40/b4003001.htm
By Donna Bogatin, August 25th, 2006 ZDNet
http://blogs.zdnet.com/micro-markets/?p=381
By Jim Hedger, Tuesday, April 04, 2006
http://news.stepforth.com/blog/2006/04/yahoo-used-in-spyware-click-fraud.php
(http://www.clickz.com/showPage.html?page=3615476).
Not much has been heard since. The CPA model is widely used in the affiliate and lead generation industries, but don't hold your breath waiting for wholesale adoption by the search engines.
(http://research.microsoft.com/~joshuago/percentageworkshop-final.pdf)
About the Author
16 February 2007
Most blog software and online providers supply some kind of archiving system so that readers can easily search your blog for other articles. In fact a little box that allows your readers to search a blog is a good plug in to look for when you are choosing a provider.
is to keep all of your category headings for your blogs as keyworded titles and to maintain a lot of them. The more categories you have describing your blog archives the more keywords you will have available to the search engines.
About The Author:
http://www.illustratemyname.com
http://www.mobility-direct.co.uk http://www.seocompanyuk.com
