By Gabriel Adams 1) Assess Potential Start-Up Costs Before you commit to creating an online presence, you should be aware of all start-up costs, which for some may seem quite intimidating. Website design doesn't usually cost an arm and a leg and if you possess any creative skills, the final total will be much lower. For the average start-up site, costs are often seen between $500 and $1000. Websites also require a hosting company, which could cost about $20 to $30 per month. Those following a tight budget can find less expensive substitutes in all areas of website design, hosting, and maintenance; it just might take a little longer to locate. 2) Offer Up-to-Date Information Since customer service is handled across the Net, it is important to keep all website information up-to-date and easy-to-find. For those who need additional information before making a purchase, it is vital to offer alternative means of contact, such as email addresses, telephone numbers, and store address. Businesses with a direct customer service line are highly attractive to the curious consumer. 3) Consider Search Engine Optimization Once your website is complete, you can optimize it for popular search engines, such as Google and Yahoo. It is quite common for some businesses to fall victim to submission scams trick unsuspecting webmasters in paying a fee for multiple search engine submission, so be careful of what services you use. 4) Request Reciprocal Links Amplify your chances for increased traffic to your site by establishing a reciprocal link relationship with another website. For instance, if you sell fashionable dog outfits, you may seek out dog food companies and pet shops that might find interest in trading links. Some websites quickly climb the ranks of search engines because they possess a high number of reciprocal links. 5) Consider Common Website Traffic Tactics Don't be afraid to explore website boosting tactics, such as cost per click search advertising to attract more visitors to your site. 6) Don't Forget the Little Things In the rush and excitement to launch your business on the Web, don't forget the little details that are so very important. All bricks and mortar websites should display their company mission statement, contact information, map to business, and hours of operation. Opinions in this article do not necessarily reflect the view of http://www.familybusinessinstitute.com/ and http://www.familybusinessinstitute.com/sitemap/ which the author would like for you to visit.
It doesn't matter if you are a small firm offering computer parts to local businesses or sell clothes to a wide range of international consumers, launching your bricks and mortar venture across the Internet will most definitely work in your favor. Before you can increase the awareness and interest in your business, there are a few things you should consider, which will make this transition into the World Wide Web much easier. Below you will find a few tips to get you started:
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10 April 2007
By Chris Taylor There are a lot of Search Engine myths in existence today. This is because there are a lot of self appointed experts in the Search Engine optimization field. Some of the myths that you should be aware of include: New to SEO? Learn seo basics, learn search engine marketing with our highly rated search engine optimization video membership site "High Rank Directories Plus". Visit us today - By Shon Christopher Clickbank Account Clickbank is a product directory on the internet that allows you to sell various products through your website. When people begin searching for the product you offer they can end up at your site. It only takes 5 minutes to sign up for an account and it can create much more website traffic for you. Submit To Search Engines If you submit a site map to the search engines you have a better possibility of them examining your site more often. With visits from search engine spiders you will get more website traffic as your site climbs higher on the search engines. Tell a Friend By placing a "tell a friend" script on your website, you give visitors the option to refer your website to others. If you continuously add new content you will build up a list of returning visitors who will begin referring your website to others, thus generating more website traffic. Article Marketing There is almost no better way to get more website traffic today than article marketing. By writing articles you can use keyword optimization while placing a ad for your website on the bottom of the article. Then all you have to do is submit the article to various ezines and newsletters. You can then place articles on your own website giving people the impression that you are an expert on whatever it is your website is on, which will create more traffic and return visitors as well. Press Releases This form of marketing is often overlooked by internet marketers. It is a completely free way to quickly generate more website traffic easily. All you have to do is have a subject announcing a new product you sell or something newsworthy and submit it to online press release companies. If it is written well enough you can then have it be picked up by top search engines such as yahoo and google. Affiliate Programs If you sell a product or e-book on your website you should set up an affiliate program. This will allow visitors the chance to join your affiliate program and sell your product for you. Now you have a business within a business and this will allow you to receive more website traffic. Joint Venture If you team up with a company that sells similar products, you can swap links and promote each others' business as well. This will allow you to get more website traffic from their site to yours. Shon Christopher's making money website will provide you with the tools needed to boost your internet income in no time. With various secrets and tips, you will find informational articles and more to help you become a successful internet marketer. Go here to find more: Labels: Internet Marketing, Search Engine Marketing, Search Engine Optimization By Markus Skupeika What Internet Marketing Firms Did not Tell you for Getting Ranked? Why do you want a link back to your site from a Directory? If you would like manual Labels: Search Engine Marketing By Judith Kallos How about I get you thinking differently about this issue? Don't Chase Search Engines-Let Them Chase You! How is that possible? Become a Search Engine All-You-Can-Eat Buffet!! I can hear you out there.. "Yeah, sure!" Well, it's not that difficult of a methodology really. All you have to do is think differently than all the hype, amateur Web designers and unscrupulous marketing "gurus" have led you to believe about how getting found works. First off, what search engines like is fresh content and lots of it; yummy! That's the fuel for their fire so to speak. So it goes without saying that if you keep adding new content on a regular basis that will encourage search engines to visit your site because you'll have a fresh buffet of tempting entrées. How do search engines know you have new content? Certainly not by osmosis! If you make the effort in the appropriate areas, much of which the costs are minimal, they'll get a whiff of the appetizing content you have to offer and act like they are at an all-you-can-eat buffet!! Your site will be like Mama's house on a Sunday afternoon. You know what I mean; dinner smells so good everyone in the house can't wait to get a plateful! That's how it goes with search engines and content. If you don't have savory content-why should search engines visit you and give you higher rankings over those who serve up a delicious all-you-can-eat Sunday dinner? The answer is they don't. The "build it and they will come" way of thinking does not apply to Web sites in this day and age, so everyone needs to wash that concept right out of their hair. All it takes is for you to be prepared to mix, cook and serve. Mix up a new article, cook it to perfection and serve it to the hungry search engines! That's not too much to ask to succeed online is it? If it is, well, maybe you should reconsider your online endeavors. If you don't want to make these efforts, just forget about achieving no charge organic/natural listings. You'll never rank anywhere near the top so determine your PayPerClick budget and go setup your campaign straight away. Now let's setup your buffet! Start a blog that you post to continually and submit it to all the blog directories. Make sure your blog offers a subscribe feature so visitors get notified by e-mail when you enter a new post. Also offer RSS and podcasting feeds of your blog posts so that visitors can get your information in as many flavors as they choose. See? Your mouthwatering buffet is growing! Onliners visit your blog and then follow the links to the scrumptious new articles on your site. They like your articles and link to them or post them on their site with a link to yours. Incoming links to your site; lip smacking good! You also offer an RSS feed of your top articles to get the word out. You add your new articles to your site map. Google checks for your site map XML file and updates its index with your freshly baked content. You add your seasoned articles to all the article banks that have popped up in the last year or so-more delectable links to your site! Can you see what is happening? We are creating a feeding frenzy! This interactive medium called the Web is now more interactive than ever. At first when it all began, "interactive" meant some flashing this or moving that. Now interactive means just that; you need to interact and be involved by using all these tools or you'll be left in the dumpster by those who do. One thing is sure; chasing search engine algorithms is a futile effort at best. But when you have the nourishment they want, tasty content, search engines are hungry little bots and it's hard to keep them away. Food for thought? You bet! Open your own buffet today and feed the beast! Judith Kallos is an authoritative and good-humored Technology Muse who has played @ http://www.TheIStudio.com for over a decade. Check out her new Dot Com Business Starter Kit @ Labels: Article Writing, Blogs and RSS, Search Engine Marketing, Search Engine Optimization By Mel Strocen As a search engine advertising model, pay-per-click was, and is, brilliant in its simplicity. In theory, it is a perfect way to bill advertisers based on consumer interest in their advertisements. Unfortunately, in real life money can bring out the worst in human, and business, nature. In today's search engine reality, pay-per-click should be on its last legs. But, as anyone with a knowledge of the search engine industry knows that simply isn't the case. Let's first examine the main reasons why advertisers should be abandoning PPC in droves: 1. Cost According to the Fathom Online Keyword Price Index(http://www.fathomonline.com/120506.html), the average keyword price paid by online advertisers reversed a downward trend and increased 16.5% percent to $1.48 in the third quarter of 2006, up from a $1.43 per click at the end of 2005. That's one report. Another compiled by Click Forensics More stats and information on PPC trends (conflicting or otherwise) can be found at the links below: SEM Services: Trends and Predictions DoubleClick Performics 50 Search Trend Report Q1 2006 Advertisers Cutting Google AdWords Spending With Surge of Keyword Prices (http://searchengineland.com/070108-154101.php) 2. Click Fraud You gotta love stats. In researching this article, click fraud was cited as running anywhere from a low of 2.0% to a high of 35% - a range guaranteed to put a smile on the faces of government flunkies that like to boggle the public with reams of out-of-context figures. Since stats can be massaged to support just about any argument, I won't bore you with a list of supporting links. If you're interested, just do a search on "Click Fraud percentages" or "35% Click Fraud" and review at your leisure. 3. No Accountability PPC engines bill without providing any backup as to the origin of the clicks received. It's the "trust us" philosophy of business. Hey, if you're not savvy enough to look for, or find, fraud, then obviously there wasn't any. Why would you think otherwise? Not all advertisers, however, are content to accept the "trustus" approach to customer relations. Expect more suits like last year's class action suit against Google. Google Agrees To $90 Million Settlement In Class Action Lawsuit Over Click Fraud Click Fraud Concerns Hound Google Of the three reasons noted above, the first and third are known to any PPC advertiser and the second is widely ignored. Why? Because many advertisers would prefer to believe that the big PPC players are doing their best to monitor and control the click fraud problem. And, of course, they believe this because companies that make billions of dollars from PPC ads have no vested interest in padding their bottom line and making their investors happy. Also, there's the fact that the Internet is immune to scams and rip-offs. Plus, as we all know, history has shown that industries and companies that police themselves are above reproach. Is this the world we live in? Remember Enron and WorldCom? In the real world, the equation reads as follows: Money + No Accountability = You Ripped Off But to be fair, not all advertisers turn a blind eye to the threat of click-fraud. The sad fact is that most are either unaware there is a problem or are ignorant of the extent of the problem. These advertisers simply do not have the technical know how to investigate click fraud as it applies to them or to determine how it affects them - by which I mean how much money they are losing. Generally, this group is impressed with numbers. If they receive hundreds of clicks per day on a PPC ad, they are in click heaven. The same group is especially enamoured with all things Google. All other advertising models are measured against Google's AdWords and AdSense programs and found wanting. The problem is that only God and Google really know where their clicks and impressions come from, but why worry since both subscribe to "Do No Evil". So, how bad is click fraud? Worse than you think and worse than has been reported and, if you've missed what has been reported, the links below provide an overview: 1/ The Sausage Manifesto 2/ New Click Fraud Allegations, With a Twist 3/ The Silent Epidemic of Botnets 4/ The Vanishing Click-Fraud Case 5/ A True 2nd Tier PPC Click Fraud Story 6/ Click Fraud The Dark Side of Online Advertising 7/ Google, Yahoo Click Fraud Audits: When Will Advertisers Demand Them? 8/ Yahoo Used in SpyWare Click Fraud Scheme Still not convinced? then, listen to the following interview with the CEO of AIT Inc. Clarence Briggs who was one of the lead plaintiffs in last year's Google class action suit: http://www.webmasterradio.fm/breakingstory.php These stories should serve as a wake up call to any thinking person that a large number of clicks don't necessarily equate to sales or money well spent. And, if you think click fraud is just part of the cost of doing business, then there are thousands of scam artists out there who are ready to be your best friend. Can the PCC industry be saved? Not without accountability from the major players. In any other industry if you paid for something - say 100 widgets - you would expect to get 100 widgets. If you received 60 widgets, you would want to know what happened to the other 40. And, if the supplier said, "trust me, I sent a 100", you would demand proof. Even when there are external and independent monitoring agencies working on behalf of consumers and investors, fraud occurs, as in the case of WorldCom and Enron. When an industry polices itself - well, you figure it out. So, if pay-per-click is a poor choice for your advertising dollars because of rising costs, fraud and lack of industry accountability, what are the alternatives? 1. Organic SEO (Search Engine Optimization): The blanket term used to describe the unpaid, algorithm-driven search results of a search engine, and the methodologies used to achieve such website rankings. (Source: http://www.mediumblue.com/newsletters/organic-seo.html) Entails a learning curve to become knowlegeable in accepted SEO techniques but worth the time and effort given that it's generally accepted that around 80%-90% of all traffic to websites originates from search engines. If time is money to you, hire a reputable SEO consultant. Use the savings from the money you would have spent on a PPC campaign. 2. Paid Inclusion: Refers to the payment of a one-time fee for placement of a website listing within a search engine's paid or organic search results. Not as popular an advertising model as it once was (read not as much money in it for search engines) but could be poised to make a comeback. This model used to be the main revenue generator for a number of search engines with Inktomi being the best known proponent. Advertisers would pay an annual fee to appear in Inktomi's search results as well as the results of other engines powered by Inktomi. The hook was frequent crawling (every 48 hours) which allowed webmasters to see the results of their SEO efforts quickly. Paid inclusion hasn't died, but it has morphed with variations still being offered by Yahoo! and other engines. Probably, the most interesting variation was launched about 18 months ago by ExactSeek.com and the ISEDN (Independent Search Engine & Directory Network). In a nutshell, the ISEDN offers a hybrid advertising model which offers rotating top 10 site listing exposure across a growing network of smaller search engines as well as web, blog and article directories (currently, there are 260 ISEDN members) for flat fee rates. Pricing is based on time rather than keyword bidding. Buying a single ad listing for 3 months costs $12 and $36 for 12 months. The model is simple and affordable, offering all of the advantages of the PPC model without any of the drawbacks. More details at: http://www.exactseek.com/featured_listings.html 3. Cost Per Action: From an advertiser's perspective, this could be the ideal advertising model since the advertiser would only pay for an ad when a specific action had occurred such as a sale or a registration. Back in June of 2006, there were several reports that Google was testing a version of its AdWords product using the CPA model. 4. Pay-Per-Percentage: Put forward by Microsoft as a solution to both click and impression fraud. Below is a quote from a Microsoft research paper: "In this system, an advertiser picks a keyword, e.g. "cameras" and purchases, perhaps through bidding, a certain percentage of all impressions for that keyword. For instance, an advertiser might pay $1.00 to MSN Search. In return, the advertiser might receive 10% of all impressions for "camera" for 1 week. What does this mean? It means that for 1 week, one out of ten times that someone searches for the word "camera", they will see the ad." You can read the full abstract for an in-depth explanation. The Microsoft PPP advertising model was proposed, perhaps not coincidentally, around the same time Google was testing the CPA model. Again, not much has been heard since then. Will any of the above alternatives dethrone PPC? Time will tell. Which brings us back full circle to the herd mentality. If and when the advertiser herd twigs to the fact that PPC is a hype driven industry with very little substance and begins to move to a new advertising model, expect PPC engines to shift advertising gears faster than you can say "Who wants to stay a billionaire". Mel Strocen is CEO of the Jayde Online Network of websites and founder of the Independent Search Engine & Directory Network. The Jayde network is comprised of more than 20 websites, including ExactSeek.com (http://www.exactseek.com), SiteProNews.com (http://www.sitepronews.com), SEO-News.com (http://seo-news.com), and GoArticles.com (http://www.goarticles.com). Labels: Pay Per Click Advertising, Search Engine Marketing, Search Engine Optimization By Mikael Rieck As you have surely already read many times - getting links to your site is the solely most critical factor to determine your success for ranking well in the search engines. The big G (Google) has changed the way the rank sites from factors on the specific site to external factors giving you site credibility by wanting to link to it. Ranking high in Google should be your number one priority if you are planning on getting your targeted traffic from the search engines. But as much as you want to rank well in Google so does everyone else and that makes it so much harder to accomplish. But if can possibly achieve it the rewards will follow. Tips #1: Track your traffic and results. Before you start your linking campaign you should consider how you are going to track your effort. Working hard on building different types of links and not having a clue what works and what doesn't is just plain stupid. When you know what works and what doesn't it is much easier to focus your time and there by achieve a better result faster. You will need to find a way to a) see what sites that sends your traffic and what sites that send you buyers (traffic that converts into sales or opt-ins). This information is SO VALUABLE that it must not be ignored. If you go to Google and search for "free traffic analyzer" you will surely find a couple of site that can provide you with simple tools that will get the job done. On the other hand you might want to consider finding a more professional tool for the job so that you (over time) are able to track some of the more specific things that you will need in order to not only make sure you rank well but that your page will also convert the people actually visiting it. A tool that I have had good experience using is the tool that Google provides named Google Analytics. It is free and has a lot of features. You are also able to combine it with your Adwords account if you are using PPC to drive traffic to your site. Tips #2: Be consistent over a period of time. Things don't happen over night. Most search engines will take months before giving your site the full credit for the links you have attained. Surely you can see some benefit for links in days or weeks but often it is temporary and your should expect your rankings to jump up an down in the SEs for a few months to come (and this is if we don't factor in the changes that your competition will surely make on their sites in the same period of time). So be sure to place links on sites where you can expect them to stay for months (and preferably years). But that is not all. Even though you have build up a great number of quality links you will need to do a minimum effort in building more and more links to your site over time. This can be done in many ways that won't take up much of your time but make sure that you don't ever stop the effort completely. The strength you have build will erode over time so make sure that you keep adding "votes" to your site. Tips #3: Be aware of outbound links. Most sites and pages have links pointing to other sites or other internal pages. The fewer links the page which you will have your link placed on the better. The effect the page has on your link (and therefore page) will decrease with the number of outbound links places on the site. You can say that the links share the pagerank of the page. The best possible link you can get will be from a relevant page with a high PR and great rankings in the search engines and where the link to your site is the only one present. This is not something that you will often experience!! A way to achieve a situation close to this is when you write great articles and have them posted on high quality websites. Here you will often see some internal links but for the most part the link to your site (in the reference section of the article you wrote) will be the only outbound link. Writing great content articles and having them exposed on the right sites can do wonders for your ranking. So if you're not Shakespeare you might want to consider finding a ghost writer to do the job for you. Sure you can end up paying $30-$50 for a good article (800-1000 words) but if it will end up sending you more customers because of the improved ranking it might be a Mikael Rieck Kousgaard is a self thought SEO entrepreneur and has helped a great many people get good rankings for their sites. Constantly testing out different ways and products to increase an online profit and has currently got a good eye on the WELLNESS industry Labels: Link Building, Search Engine Marketing, Search Engine Optimization By Adrian Kennelly ...No they won't. On the web, building a web site is not enough. If there are no links to the site anywhere, no-one is going to visit it. The site won't even be listed in any of the search engines without some incoming links. To get traffic, you will need to do some promotion. Web Directories The basic part of any promotion campaign, web directories, whist they may not generate much in the way of traffic, will help in your site's search engine ranking. A good list of free, non-reciprocal, search engine friendly directories can be found at Vilesilencer's SEO Friendly List. Pay Per Click Advertising This is advertising such as PPC Search Engines, like Yahoo!'s Overture, and contextual advertising, like Google's AdWords. Be warned, it is very easy to go through a substantial amount of money for no reward using these services if you are not careful. AdWords (amongst others) lets you pick a maximum budget a day, but, although $5 may not sound like much, $5/day is $150+ per month. Better make sure your keywords are correctly identified, and, in preference, not highly competed on, and that your sales copy is good enough before doing this. Quality Traffic, not Just Traffic It's what everyone is after, more traffic to their website. Traffic is easy to obtain, though. Autosurfers, manual hit exchanges and purchased traffic will all send visitors to your website. However, this traffic is just visitors, many of whom will just burn up your bandwidth for no reward. Unless you are receiving decent money for pay per impression advertising, such as banners and popups, this traffic can be totally valueless. Repeat Traffic Unless you only require visitors to visit your site once, because you are selling a one-off product, and your sales copy is fantastic enough that they are hooked to buy on the first visit (and if you are regulary doing this, write an ebook explaining how and sell it), you will want visitors to return. If there is nothing of value at your site, visitors may come once, but they won't come back of their own accord. Typically, it is estimated that a prospective customer will be exposed seven times to a product etc. before buying. Reciprocal Linking Whilst somewhat frowned upon, and generally thought to not be as valuable as one-way linking (see below) for search engine optimization, a relevant reciprocal linking campaign can be an important traffic generating tool. swap links with sites in a related, but non-competing, business to your own. It isn't really a good idea to link to competitors; although visitors will be interested in your product, there is a good chance you will lose them to your competitor, especially if their website or product is better or looks better than your own. Not a desirable outcome. For example, a web hosting site could link to a site that sells scripts and programs; visitors to one will more than likely use the other, but the sites are not in direct competition. You can also swap links with web directories that require a reciprocal link. One-Way Linking Considered the best form of link for SEO purposes, this can also be a good source of traffic. There are a number of ways of getting one-way links. The easiest is submission to free web directories (see above). Another good source is by writing articles relevant to your site or industry, putting a resource box at the bottom, then posting the article on the directories such as GoArticles, or by sumbitting to the ezines. Webmasters and ezine publishers are always in need of fresh content, and will publish your article for free. The hardest way of getting one-way inbound links is by having websites voluntarily link to you. The only way to do this is by providing a valuable tool, service or resource that other webmasters will want to direct their visitors to. (c)2005 http://www.egdcltd.com eGDC Ltd Adrian Kennelly is the webmaster of Directory Gold Web Directory By Alice Seba If you sell a service or product online you may not want to ignore the potential customers right in your own backyard. There are a number of potential local businesses who may be One way to attract more search engine visitors locally is to use local keywords when optimizing your site. For example, if you offer web design services in Arizona, research keywords and include keywords with your location when optimizing your pages. You should also submit your site for free local search engine listings. There are several local ones to choose from but Google and Yahoo are the two big ones. When you submit you can add details about your business including your address, office hours and so on. You can also grab a link to a map of your location which you can place on your website. When targeting local clients, placing your local address, phone number and a link to a Google map of your business at the very bottom of the page footer may help in your local search engine Local city business directories can also be a good source of leads and traffic, but make sure you research the directory to see if it will actually produce results for you. There are many business directories popping up and you'll want to choose one with a good reputation and which can produce results. But don't stop there; remember to include your website address on your business cards and local mailings so that local customers can view your website at their convenience. With many local business owners yet to get into the online marketing game, by starting early you'll stand out from your local competitors. Alice Seba is a full-time online business owner that thrives on helping others say good-bye to their J-O-Bs forever. Sign up for her "Internet Marketing Prescriptions" to cure what ails your online business: By Andrew Stone Do you know the Webmaster community always prefers manual directory submission than auto submitting? More over it is highly advantageous. Directories expect all details of your site for effective inclusion. For getting good rankings in the search engines and to receive a bunch of one-way links most of the Webmasters submit their site to web directories. Some of the directories considered the You may come across- "Wanna submit your site to 90,000 search engines and directories IN SECONDS? Just you can submit through our completely automated search engine submission" The submission rates of these types are so cheap and so is the result of these submissions. Moreover there is chance of your site being blacklisted by some of the popular directories like DMOZ. Keep these points in your mind before you utilize automated software for submission. Recently most of the directories use CAPTCHA (IMAGE confirmation)- to prevent the automated directory submission. This is nothing but an image with numbers and letters that have to be manually entered. Hence automated submitters feel difficult to handle this situation. Don't think that your site will be listed once you submit the same to directories. Editors of the directories have their own policy to include or reject sites. Some of the reasons for rejecting sites are as follows: · Ad sense scrapper sites In spite of clearing these lacunas in your site, your site will not be included in the directory if you submitted through back door- automated submission. The manual directory submission has more advantages over the automated search engine submission. As the directory contains categories and subcategories, you can submit your site in a relevant category, which is impossible in the case of automated submission. Automated submission just posts a set of predefined data that may lead to incomplete submission and finally rejection of your site. Through manual directory submission, you will be able to submit the various directories according to the different input systems. While submitting your site through manually, if the website submission is not through or directory is down, you can submit your site later than never through software submission. An added advantage of manual submission is that an e-mail confirmation and CAPCHA code (image) verification is made immediately which is never with automatic submission. Some of the popular directories do require registering as member before opting for submission. These directories won't accept the cheap automated software submission. Knowing these points will help you more chances of including your site in almost all the directories. Happy Submission!!! Visit http://www.linkwizard.net for quality links to your website Labels: Search Engine Marketing By Kevin Dahl Google continues its march toward being the ultimate search engine in terms of relevancy and quality, and if you aren't paying attention and keeping up with their changes, you're going to be left in the dust, with ineffective campaigns and hefty minimum bid prices. This is just another move in the latest flurry of changes Google is making to weed out the "scrapers" and arbitragers. You'll find the following in the Google Quality Score Section: * Link to the page on your site that provides the most useful and accurate information about the product or service in your ad. * Ensure that your landing page is relevant to your keywords and your ad text. * Distinguish sponsored links from the rest of your site content. * Try to provide information without requiring users to register. Or, provide a preview of what users will get by registering. * In general, build pages that provide substantial and useful information to the end-user. If your ad does link to a page consisting of mostly ads or general search results (such as a directory or catalog page), provide additional information beyond what the user may have seen in your ad or on the page prior to clicking on your ad. * You should have unique content (should not be similar or nearly identical in appearance to another site). For more information, see our affiliate guidelines. You have to love how clear Google is with this. If your sites aren't meeting these requirements, expect your Quality and Relevancy scores to plummet. You have to be providing good content to your users and you need to make sure their experience with your site is logical and helpful. Sure, this may mean you need to do some tweaking or make some outright improvements to your sites, but the end result is that Google remains the search engine people trust and expect to deliver them quality results. And your end result is that people will click through to where you want them to be and hit that "buy now" button more often. Kevin Dahl is a software developer with 20+ yrs experience developing Windows software. You can visit his sites at http://www.pdf4u.com and http://www.affiliate-marketing-advantage.com Labels: Search Engine Marketing, Web Site Design By Bill Platt As a new business with limited resources, the only real choice is to increase sales. So, the average business owner will dig deep to invest more time and/or resources into the activity of increasing sales. For the new business, there is no other choice... The business owner must make an investment for the purpose of increasing sales. It is a sink or swim proposition, and most business owners will take whatever steps are necessary to help their business succeed. The small business owner, who is in the startup phase of a business, knows instinctively that the only way they will be able to increase their sales is to do some real marketing and advertising for their business. Every small business owner will tackle the development of his or her new business in a different way. Some will make significant investments into their business from their own personal savings. Many small business owners will take every single penny earned by their business and pump it back into the business. Others will take fifty cents on every dollar and pump it back into the business. And then there are those who scrimp and save at every opportunity, even to the detriment of their ability to grow their business. Scrimpers and savers can succeed in business, although it typically takes them much longer to put their business on solid footing, than it takes for the person who invests real resources into marketing and advertising for their business. I am always surprised when I look out into the real world and see business owners who had invested lots of time and money into the development of their business, and then when they need to manage rough financial times, they go against the grain of what had made them successful in the beginning. There is a business owner I know here locally who has experienced some very profitable times in the life of his business. He manufactures and sells a very unique and useful piece of automotive equipment that his customer base loves. His business also has just one major competitor in the marketplace who manufactures a similar product. For all intent purposes, his However, his business has been suffering from dropping sales. His challenge has been to figure out how to keep the doors to his business open. In recent months, he began going to the bank to I fear for his future. In his world, he has been successful selling his product by going to car shows. But, on his last couple car shows, he has not sold enough products at the car shows to cover his expenses getting to the show. I tried to suggest to him the idea of making better use of his website. His response was that when he had gone to the internet in the past, he wasted his $1,000. I inquired further. He told me that he had spent $500 to build his website, and then he spent another $500 to optimize his website for the search engines. He told me that he gets a number one ranking in Google, but that has not helped him to earn any sales. Therefore, in his mind, Internet advertising was an foolish waste of his limited operating capital. I took an hour to look at his website to see if I could see any obvious reasons for the failure of his internet marketing expenditures. Actually, it did not take very long to see the reasons for his failure. I was actually quite surprised to see how the company, who he had hired for SEO (search engine optimization), had helped lighten his wallet of $500. Yes, he did have a number one placement in Google... For the name of his business! Man, that was a tough one to pull off... Unfortunately, the only word that his website had been optimized for was the name of his business! If your potential customers do not know the name of your business, how can you honestly expect people to find you? A lot of business owners put up a website and figure that the people will just come rolling into their new website. Then, reality bites. A well built website will take a new visitor and turn them into paying customers. A well-designed SEO campaign will leave the sales process unharmed, and it will create the foundation for getting better placement in the SERPS (search engine result pages). These days, an integral part of a good SEO campaign is a measure of Inbound Links (IBL's) to your website. The three top search engines --- Google, Yahoo and MSN --- have all declared that the number of links pointing to a website could dramatically affect how well a website performs in their search results. Well-placed and well-constructed IBL's to a website actually serve two purposes: they increase the likelihood of your website gaining better placement in the search results, and they appeal to the person who is looking at the website where your link is located. The best links that point to your website from another website are those that actually peak the interest of your potential customer. A link that says, "MyWebsiteName," is not nearly as effective as a link that reads, "the solution to such-and-such problem." The point is to appeal to what interests the reader of your link. If you can do that, then the people who visit your website will be focused on the problem that you have said that you can solve. Then at the end of the article, after the potential visitor has been educated about the topic they are researching, the reader will see a short, one- or two-sentence sales pitch, and a It is not necessary for the person who owns the website to be the person who writes the article that will promote the website. I am sure you have seen articles that say they were written by one person, and then the "about the author" text kicks right into a pitch for a website. When the specified author of the article is not shown as the "owner of" or "an employee of" the website shown in the "about the author" information, then the author is often a freelance writer promoting the website in exchange for a service fee. The truth is that you can literally find thousands of talented freelance writers on the internet who would be willing to write an article to help you to promote your website. And very literally, you can find several service providers to distribute your article on the world wide web for the purpose of developing Inbound Links to your website. At The End Of The Day... All businesses have one basic requirement: paying customers. Given that every business will experience some shrinkage in their customer list, it is important for a business to continue to Marketing is a process, not an event. Many business owners get bogged down in the idea that they have more important things tospend their money on than marketing or promotion. But, without a steady flow of new customers, a business simply cannot survive. As a small business owner, your goal should be to attract as many new sales to your business as you can for the least amount of cost. Don't be afraid to try new things to boost customer interest. And, if something you tried previously did not work for you, don't assume that future attempts will deliver the same outcome. Just ask yourself, do you want to be someone who has to take a loan in order to make payroll? About the Author Bill Platt has been involved in article marketing since 1999. He has operated http://thePhantomWriters.com Article Distribution Service since 2001. The ability of article marketing to produce sales, relies upon the writer's ability to reach prospects in your target market. If you like the idea of article marketing, but would prefer guaranteed link building results, then Bill's http://www.LinksAndTraffic.com service may serve you better. To talk to Bill about his services, he can be reached at (405) 780-7745 between 9am and 6pm CST, Mon-Fri. By Shirley A Kelly Almost 85% of all knowledge obtained online starts with somebody doing research on one or more search engines. Weather it be a product or a service, search engines are the most likely tool people are using to find what they want. You would benefit greatly to gain an understanding of how search engines can help grow your business. Search engines have two basic styles - portal and search box focused. In either search style, results depend on inclusion within the engine's extensive database, some using human editing and others fully automated, some requiring paid inclusion and others free. Search results listings are called SERP's or search engine result pages. Studies have shown that search engines and links are the most effective way to reach web users. While other successful internet marketing tactics include word of mouth and traditional direct mail advertising. Search engine marketing is tiered, meaning one may promote a website on the search engines at various levels of visibility. Each level offers a distinctly different service than the next. At the most basic level of marketing is search engine listing which is simply registration in any given search database. This doesn't guarantee or solidify ranking in the top results, but does obtain consideration. The next level is called search engine optimization, or improving a website's ability to gain top rankings in SERP's. To rank relevantly within search engine results, websites must be considered relevant for a particular search algorithm for that particular keyword or phrase. This is a dynamic and growing strategy based on various tactics aimed to use search algorithms to the marketer's best advantage. Currently, websites rank highest when each page is optimized separately. Metatags are thus developed with appropriate content. There are countless search engines driving traffic to websites. Most of these are small, targeted and growing, while others have large, broad and loyal audiences. Just a few search engines control the majority of queries on the Internet. These leaders include: Yahoo, Google, Ask Jeeves, and AllTheWeb. Other search sites compile results from multiple search engines into all-encompassing SERP's. Finally, a one-of-a-kind undertaking, the Open Directory Project or DMOZ is a non-commercial directory focused on human-editing and free inclusion. Studies also indicate search engines and links are the most effective method to reach users. According to GVU users survey, 85 percent of all new visitors currently arrive from search engines. Other strong marketing venues include word of mouth and print direct mail advertising. Traffic Facts The following shows the average reach. For instance, if you sampled a million Internet users, average reach states how many visit each of the follow (Metrics as of February 2005.) Yahoo301,800 reach per million Internet users Today Yahoo is the top ranked, highly trafficked website on the Internet. Word of mouth grew into what is now a publicly traded company. Yahoo listing is as important as that in the phone book. Google.com open in a garage in September 1998 in Menlo Park, California. Google handled more than 100 million search queries a day by the end of 2000. In February 2002, Google launched Ad Words, a self-serve cost per click advertising model. In December 2002, Google launched Froogle, a free product search service. 2004 brings Local Search and Gmail, as well as a public offering under the ticker GOOG. No longer a garage business, Google reaches an average of 148,800 million users each day. Being included in the next Googlebot Internet crawls is as important as drinking milk. Ask Jeeves Inc. was founded in 1996 and is now a publicly traded company with headquarters in California. Its syndicates search technology and advertising units to a affiliate partner network including Excite, http://Ask.com, Teoma, Ask Jeeves Kids, MyWebSearch, MySearch, MyWay, MaxOnline, iwon. Ask Jeeves began as a human-edited listing but has since abandoned this for algorithmic search results. Smart Search allows users to search keywords such as celebrity names and receive an instant biography and photograph above results. Binocular icons next to certain results allow quick web page previews. A Overture Services business, AlltheWeb's index (provided by Yahoo) includes billions of web pages, as well as tens of millions of PDF and MS Word files. AlltheWeb offers specialized search tools for the major browsers and advanced search features, supporting searches in 36 different languages, news, images, audio, video and multimedia files. AlltheWeb is powered by FAST and considered by some as a likely candidate to exceed Google's success. The search engine's strongest asset is fresh information, re-indexing sites and removing broken links every 7-11 days. AllTheWeb is also know for its SafeSearch filtering option that removes offensive content from SERP's. The information provided here should give you a good insight into understanding how the major search engines got their start. Market your website to these top search engines and improve traffic to your online business. Don't give up! If at first you don't succeed, TRY, TRY, AGAIN! There is a lot to learn when starting a online business. Give yourself a break and don't set unrealistic goals. Contrary to Shirley Kelly is a full-time internet marketer who has written over 200 articles in print and Labels: Search Engine Marketing By Kalena Jordan Are you currently seeking employment? Looking for a new profession? Considering a career change? Then a job in the field of Search Engine Marketing should be at the top of your list. Here are 10 reasons why: The first dot-com bubble may have burst 6 years ago, but the current bubble is getting bigger and stronger every day. One of the main reasons for the current dot-com boom is the skyrocketing growth of the search engine industry. No longer the territory of geekdom, search has exploded into the mainstream over the past few years and businesses are falling over themselves to get seen by online searchers. And they'll pay big bucks to search engines for the privilege. Have you noticed that Google shares recently hit USD 500 EACH? It's not a coincidence. Search giants like Google, Yahoo and AOL can't fail to make money because everybody wants a bit of the search action. There's no denying it, search is HOT, HOT, HOT. According to a recent article on MSN Careers, the position of Search Engine Optimizer is considered one of four jobs on the cutting edge right now. Who gave it this title? A representative from the world's largest specialized recruitment firm - Robert Half International Inc. Search Engine Optimization is considered a sub-set of Search Engine Marketing. If you're unsure what a Search Engine Optimizer (SEO) does, below is a definition provided by MSN Careers: "Search engine optimizers (SEOs) increase a firm's Web site traffic by improving its search-engine page rankings. This is an especially important task in today's Internet-driven world, where many customers first learn of an organization and its products or services through the Web. Because of a shortage of experts in this relatively new area, many top SEOs receive multiple job offers. SEOs typically supplement their knowledge of how various search engines operate and determine Wikipedia also defines Search Engine Optimizers here. A job in the search industry can be unbelievably lucrative. As noted recently by Jennifer Laycock of Search Engine Guide, "There are quite literally more jobs than there are skilled marketers and salaries can skyrocket to almost embarrassing levels." Have you seen the type of salaries that search engine marketing and search engine optimization consultants are currently commanding in the US? Clearly, the search industry is making some people rich. Here are some typical salaries in USD: Additional Salary links: Because the search industry is relatively young, there are only a handful of online courses and certifications offered in the field of Search Engine Marketing (Search Engine College being one such training provider). Most search engine marketing practitioners are self-taught, learning the trade by experimenting with their own sites, researching trends, attending conferences and participating in discussion forums and so employers don't generally require SEO / SEM certification or a tertiary qualification as a pre-requisite for a position in the industry. However, candidates who hold a marketing degree or specific industry certification in Search Engine Marketing may well have an edge over their fellow applicants when it comes to interview selection. Everything you need to know to become a Search Engine Marketer, you can learn online. All the information is out there, you just have to find it. To become an expert in SEO / SEM, you need to do research, research and more research. Read everything you can get your hands on relating to search on a daily basis, including articles, forums, ebooks, blogs and newsfeeds. Then you need to put this knowledge into practice by experimenting with your own sites, or finding guinea pig sites to practice on such as those of friends, family or charity sites until you find the methods that give you the best results. Programming knowledge is not a pre-requisite for SEO / SEM jobs, but it does help to learn basic HTML. There are plenty of free HTML tutorials online. If you don't fancy years of research or are in a hurry to jump-start your career in search, consider taking an online Certification course in one of the many Search Engine Marketing disciplines such as the Certification Pathways provided by Search Engine College. These type of courses are usually tutor-led and designed to fast-track your training and ensure you gain the right type of skills to make you immediately employable within the search industry. Because most of the work you'll be doing is online, Search Engine Optimizers and Search Engine Marketers often have the freedom of choice to work for an employer, work from home and/or freelance. Many SEO / SEM freelancers end up hiring workers and starting their own company due to the massive demand. This gives search engine marketing experts the work from home lifestyle that others can only dream of. Once they know what they're doing, it's very easy for a Search Engine Marketer to wow their clients. The difference that a successful SEO or PPC campaign can make to a client's bottom line is substantial. I've seen online conversion rates for a client zoom from 1% to a massive 5% after just two small tweaks to their web site. And although rankings are not as important as actual conversions, clients still get very excited to see their site listed in the top 10 search results for certain keywords. It's the WOW factor in action. As mentioned in relation to search engine salaries, there are literally many more jobs than there are skilled marketers to fill them. This extreme demand means Search Engine Marketers can pick and choose their jobs and/or clients. The more skilled marketers are head-hunted regularly. For Search Engine Optimization firms, there are more than enough clients to go around and rarely a need to advertise for new business. That's why you often find SEOs turning away clients or recommending their competitors during extremely busy periods. Experts in select specialties such as Pay Per Click Advertising (a sub-set of Search Engine Marketing) are currently enjoying even higher demand than usual, as advertisers out-bid each other to have their site shown for popular keyword searches on Google, Yahoo! and MSN. Another indicator of high demand is the sheer number of search-related job postings seen on employment sites such as those listed here. There's something very trendy about people in search that I can't quite put my finger on. There's a constant buzz around them. If you've ever been to a search engine conference or to Google's headquarters you'll know what I mean. Maybe it's the fact that they've come from so many different professions. Or that the age range of search marketers varies from teens to Baby Boomers. Or their whacky dress sense. Maybe it's the smell of money and happiness that they give off. Maybe it's the fact that they are constantly in the media. I don't know. All I know is that it's no longer uncool to be a geek. In fact it's downright hip to be square. Skills in search engine marketing are portable and global. You don't need to be at a desk, in an office or on the phone all day. You don't even need to meet your clients. Of all my clients, I've probably only met 20 percent of them and spoken to half of them on the phone or via chat. You can be on vacation for six months out of the year in various locations and still conduct business. You literally only need a computer and an Internet connection. The Internet is the universal equalizer. You can service clients in any country in the world, in many different languages. You can compete with one man operations and Fortune 500 companies on the same level playing field. The flexibility of the search industry is a huge advantage over other career options. Search is a fascinating industry. With all the hype, daily gossip, corporate take-overs, start-ups and geek toys, I can guarantee that you won't get bored. This combined with the flexible work hours, low start-up costs, ability to be your own boss and the excellent income keeps job satisfaction high for Search Engine Marketers. So what are you waiting for? Go get a job in search! --------------------------- About the Author: Article by Kalena Jordan, one of the first search engine optimization experts in Australia, who is well known and respected in the industry, particularly in the U.S. As well as running her own SEO business, Kalena manages Search Engine College - an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and Search Engine Marketing subjects. Labels: Articles by SEC Tutors, Home Based Business, Internet Marketing, Search Engine Marketing, Search Engine Optimization Tuks Engineer How do you create a website that the search engines love? It's Recently though, we have heard a lot about "duplicated content" "Oh I mustn't publish this article, I'll get done for duped "I shouldn't use private label rights content because others But do you know what? Before jumping on the "duped content is (a) There are a LOT of high ranking websites that are just (b) Google itself has not said that duplicated content is a (c) There are those to whom this "duplicated content" hysteria So how do you move forward with any level of certainty? You Ultimately, unless you are employing blatantly unethical If You Own A Website & Want Floods Of Organic Anatomy Of A Web-Advertising Campaign Anyone in business who has any interest in using the Web to For some time we have been preaching the importance of Now I realize that in many circles this attitude is considered With that in mind we were pleasantly surprised when Google the The list of companies, including Forbes, Amazon, Wyeth, and Acknowledging All The Issues In developing our campaign to promote the use of Web-audio and (a) We had to demonstrate that website design was about (b) We had to demonstrate that even small and medium-sized (d) We had to demonstrate that the development and production These were the challenges that informed all our subsequent The Concept In order to make people pay attention to what we had to say we The fact that we were telling people that delivering your Since we primarily use Macintosh computers for all our work and A Market Primed and Ready Our efforts in advocating the power of using the human voice Preproduction, Production, and Post Production We wanted to make sure we had a distinctive sound by composing The use of Web-audio and Web-video is the best way to implement The next step was finding the right actors to play the part. One of our greatest assets as a firm is that we do everything The shoot itself went extremely smoothly and we ended up While Josh Bader our Director of Photography was digitizing, Implementation The first set of six videos were uploaded to Google Video and Credits Produced by MRPwebmedia Jerry Bader is Senior Partner at MRPwebmedia, Labels: Search Engine Marketing Turn a one-night-stand with Google into a long-term relationship Diane Metz Google is like a girlfriend who wont talk. You're dying Now of course, Google isn't going to talk anytime soon about Ah, but we SEO specialists and experts have our ways of figuring And, ahem, things have changed since 2001. Google seems to be a lot more subtle and isn't charmed by * Keyword stuffing "" Yes, an alarming number of webmasters * Reciprocal linking campaigns "" If you're still relying on * Article exchange programs "" Strip it down and what you've * Article and content spinning programs "" If you think software So what's left? Well, in today's competition to seduce Natural charm means that you appeal to both visitors and spiders. You can "" and should "" do the same. Instead of spending 3 hours There's also a lot to be said about staying power. After all, But staying power ahhh, that's what Google is really into Of course, we now know that Google likes combing through domain Finally, think about all that time you're investing "" I Yes, this will take a little bit of work, and you may actually So that's it. Be honest, charming, hard working and stick Contact author & SEO specialist Diane Metz to write free, Labels: Link Building, Search Engine Marketing, Search Engine Optimization Mikhail Tuknov The Difference Between SEO And SEM Search engine optimization is a compartment or division of Search the diminutive to do with the overall mindset of the people's status quo, and that's most of the problem. It's not changing the way they think, it's changing the way we think. Mostly SEO embarks upon meta tags, titles, keyword density, good html coding when SEM was into search engine submission, paid inclusion, directories submission, and the likes. Search engine optimization dictate the majority rules of being the mainly prominent marketing technique as of right now, and companies are developing dissimilar approaches to guarantee that their sites are the ones conjecture the top results on the major search engines like Google and Yahoo et al. SEO had several methods or file types that are presently using. One method is to employ an HTML or XHTML sitemap, a further is an XML sitemap and certainly the common type is a plain text file minimally containing the URL names, i.e. urllist.txt, this file has up to at the moment been acknowledged by Yahoo! as a sitemap file. The insinuations of this are high-quality for SEO, certainly guarantees more benefits in the future in particular for the webmasters, in favor these systems will only have to generate one Sitemap file to serve up all web crawlers. It will surpass a great deal of good work from the webmaster themselves, their job will become easier at comfortable, with the profit of this technology the benefits will be power than the long term to most of the internet savvy people. In this light these are the highest zenith to which the Search engine marketing has plunged. SEM is rapidly flattering the most popular and helpful to protect the mainly valuable contacts with clients from all over the world, after an excellent record from the SEO this is the most effective way to market your business online. On the other hand, since this is becoming such a large industry, there are numerous providers of search engine marketing services and various are superior and more trustworthy than others. Therefore, it is important to conduct an appropriate survey for the corporation that you come to a decision to use intended for your online marketing campaign. Though there was a big difference between SEO and SEM but it's just in a matter of divisions. SEM is the common use of marketing methods designed to create a website more visible to Google and other search engines. These methods include paid search methods, such as pay-per-click advertising. SEO, however, is an organic search marketing method used to make a website rank higher. Organic search in a sense that once you search for a word on a search engine it is what simply comes up. SEO is a way to make sure your website gets its share of the "free advertising" that the search results can supply, without of necessity having to pay for it. So, to increase your business as an associate dealer, think first the other SEM options if you wish to see if they might work for you. Nevertheless if you work on SEO, the entire complex is into absolute worthy and wisely for your time. About The Author: Mikhail Tuknov, search engine optimization specialist and a founder of Infatex (http://www.infatex.com/). With an extensive background in Internet marketing, Mikhail Tuknov offers SEO, PPC, SEM services. Danny Wirken The Common Goal Of SEO And Paid Search Advertising The goals of both Search Search Search Optimization, on the other hand is about coming up with a website design that can easily be crawled, indexed and well-ranked by major search engines. There are several types of SEM services including search engine advertising, paid submission for directories, search engine optimization marketing and aggregators marketing. Search engine advertising includes the Paid-For- Placement (PFP) or the Pay-Per-Click (PPC) program as well as contextual advertising. A placement on the result pages of the search site and within its distribution network is guaranteed upon payment. The key factors of this type of advertising are keyword research and selection, bid price, effective ad copy and traffic landing pages. Paid submission actually applies to directories. In this type of marketing program, the website owner pays for a human based review of its site although inclusion is not always guaranteed. The site is usually included from 7 to 14 days depending on the directory. The success of paid inclusion is largely determined by the selection of the category as well as the title and description of the business. Search engine optimization aims to produce organic and natural results through the design and creation of spider-friendly websites. It is basically a science of keywords placement, content enhancement, site structure and link popularity campaign that is expected to maximize the probability of attaining top ranking. It is considered the heart of all SEM campaign notwithstanding the fact that more and more business developers tend to forget its importance. Although it is not impossible to achieve very swift results, an optimization process usually takes a few months to have its goal realized. The aggregators or price engines have made it a lot easier for online shoppers to get the information they need about required products and their associated price. They are able to offer a broad range of pricing and features. Chances of success are maximized through pricing strategy, product availability, product description and shipping rates. Online businesses are facing tough decisions on setting a budget for online marketing specifically for organic search engine optimization. Paid advertising is very much in demand which accounts for quickly eaten up budget. More often than not, depleted advertising budgets are readily remedied by providing a new budget. The same cannot be said for SEO budgets as campaigns tend to end as budgets are exhausted. SEO is apparently not getting the respect it deserves since the success of organic optimization is a lot more difficult to measure. The real value of the keywords that make the rank will be better seen as more improved and cheaper analytical tools become available. Statistics would show that there are at least two offline sales generated for every online sale that occurs. Research reports reveal that a large percentage of searchers complete their purchases in offline retail stores. This is considered a direct result of their search activity. Telemarketing and other forms of leads generation have been sending signals of a saturated market. This has prompted many companies especially the manufacturers to turn to the web to get new leads. Finding a prospect usually starts with a paid search strategy which eventually evolve into SEO. Maximum results are obtained from the combined strategies only if companies commit to make SEO a part of their long term marketing strategy. The ultimate measure of success of Search The Search Environment Under SEM Strategies Majority of the marketing budgets from small businesses are dominated by paid search. The smaller a company is, the higher its reliance on paid search and the higher the percentage of total spending. SEO is quickly overtaking spending on banner ads for manufacturers as focus is shifted to training existing web team staff and education on the creation of content that is optimized for search engines. The first half of 2006 can be considered a period of expansion, growth and significant change in search marketing. Never have there been as many online options available to advertisers and their agents like now. Search has become a part of the mainstream marketing consciousness, but there remains much room for innovation and invention. This development has presented a dilemma for the traditional search marketing sector. There are at least three major search related marketing venues existing: the traditional organic search results, the paid search advertising market and the social networking sphere. Each of these venues use some form of search as a distinctive guide towards finding information while a tremendous amount of integration and interaction exists between them. The SEO sector is being overshadowed by the PPC market and at the same time being challenged by social networking. Major search engines constantly strive to improve and innovate on methods that would correctly rank web documents. This is the very reason for the fundamental changes seen in organic search engine optimization. SEO focuses on a myriad of on-site and off-site issues such as hosting, link acquisition and competitive research. An increasing number of applications are being added for organic search results. The dozens of on-page elements which SEO works on makes it more complicated due to the time involved. However, fresh and focused content remains the single most reliable element of a successful website. Paid search advertising has been experiencing a rapid growth as a sub-sector of the industry, propelling Google and Yahoo! to the front of the pack. It continues to undergo several forms of expansion to allow more and newer options for advertisers. The distribution of paid ads to third party web properties is a very interesting aspect of paid search advertising. Click fraud detection and advocacy is closely associated with this particular venue. The social networking atmosphere is touted to be the most fluid search marketing venue. It is expected to be a preparatory step towards transition in web-interactive development. It is currently taking place in an environment that is tagged as Web2. About The Author: http://www.theinternetone.net/ Labels: Internet Marketing, Pay Per Click Advertising, Search Engine Marketing, Search Engine Optimization Article written by: Ricardo D Argence For those who are looking at a web-hosting service, make sure that the company chosen is already providing what they are claiming to offer to their other customers. Below are some examples of the types of guaranteed services that web-hosting companies offer their customers when they know that these services are impossible to guarantee. 100% Uptime Unlimited disk space Unlimited Email Accounts Anti-spam that never fails Foolproof Anti-virus While all of these services are necessary, it is important to remember that, although outrageous promises made by some web-hosting companies can be very attractive, customers should make sure that the web-hosting company can deliver what they are promising before signing up for them. About The Author: http://Alojate.com is the premier web hosting company in Mexico, offering a range or services for all business needs. http://www.alojate.com http://www.alojateextra.com Labels: Search Engine Marketing By: Danny Wirken It is much easier for search engines to index text blogs than Podcasting in Relation to Search Engines Podcasting is the method of distributing multi-media files over The websites of podcasters may offer direct download or The term podcasting is technically a misnomer as it combines Like any other regular websites that aim to be found by Another way to get the most out of podcasts is by optimizing Podcasters should also look into building correct and valid The inclusion of a transcript or summary depending on the Quality podcasts may not be easy to find. This is especially The Podcasting Search Engines Generally, major search engines are not indexing podcasts in a Aside from search engines, podcast directories are virtual Search engines have become very useful especially to those who Podzinger and Blinkx are search engines that scour audio Podzinger has officially ended its beta and lets users jump to Both Podzinger and Blinkx include information about the source Podscope searches podcasts but scans only for sounds of The problem at hand for podcast search is the difficulty in About The Author: http://www.theinternetone.net Labels: Blogs and RSS, Search Engine Marketing By: SeoAmitPatel A lot of people does not know that the website directories are There are six types of link submissions that can be submitted 1) Paid Submissions - Here, a fee will be charged for reviewing 2) Reciprocal Link - The site submitted should definitely link 3) Free Submission - No fee/charge is required for a review of 4) No Follow - Here, search engines will not follow the link as 5) Featured Link - Here, the link is given a top position in 6) Featured Homepage Link - Featured Homepage Link means that Some directories have a general attitude in focusing and they Directories have gained mass popularity as people who engage in Human edited directories are perceived as an essential part of In a nutshell, A human-edited directory is engendered and taken About The Author: The Author SeoAmitPatel is a SEO Expert who Labels: Search Engine Marketing Web directories and Search engines are two very common words Search engines have a number of indices set up by robots or Web directories and search engines are very different in both It is expected that one will now be able to discern between a About The Author: The Author SeoAmitPatel is a SEO Expert who Labels: Search Engine Marketing By: SeoAmitPatel A directory is the ultimate place to go if a business is There is no final answer for any every business and website. In a nutshell, a limited-budget business should obviously go About The Author: The Author SeoAmitPatel is a SEO Expert who Labels: Search Engine Marketing By Tracy Weber With your brand new, professional looking website up and ready Why do I have a PR of 0? Google Page Rank (PR) is given to websites approximately once Why Does a PR of 0 Matter? One aspect of backlinking to websites that greatly affects your Many webmasters look at the requesting website's PR before they What to do about it? Unfortunately, the PR of 0 will not change until Google updates 1. Run the numbers. There are several tools available to help Note: If you see they have a PR restriction, honor it and put 2. Build relationships. If you know a Webmaster with a site 3. Build one-way links by sending out articles, posting in Having an initial PR of 0 is a reality all new webmasters must About The Author: Tracy Weber the successful owner of the Labels: Link Building, Search Engine Marketing, Search Engine Optimization
08 April 2007
. There is no way to perfectly optimize for every site.
. There are 10,000 different Search Engines in existence.
. Page Rank is dead.
. Make sure that you repeat your keywords 100 times per page.
. The Search Engines do not have time to ban you for poor optimization.
. Make sure that you submit your site to every Search Engine in existence.
. Your site does not have to have content in order to be ranked high.
. Meta tags are extremely important.
. You just need to get more links to your site.
. You do not have to have patience in order to do Search Engine optimization.
. If you have a new site it cannot get listed in the Search Engines.
. You need to have multiple domain names.
. You should resubmit your site to the Search Engines every week or at least every month.
If you find that someone is telling you all of this stuff then you should run away from him or her. You should never pay any attention to Search Engine myths. All you should concern yourself with are the techniques that have been proven to increase a web site's ranking.
Unfortunately a lot of unethical, unprofessional business practices occur in the Search Engine optimization industry. A lot of this is happening because of inexperienced and unprofessional people working in the industry. This is unfortunate because then everyone in the Search Engine optimization business gets a bad name.
It is important that you get the facts. If you want to have a good Search Engine optimization campaign then you do not want to become a victim of these bad business practices. Make sure that you do not throw your money away on these practices when investing in good marketing, advertising and content could better spend it.
Now that you are aware of some of the Search Engine myths that exist today you should be able to spend your time and money wisely. This will truly pay off in the end when you look at how you rank in the Search Engines.
About The Author:
http://www.high-rank-directories-plus.com
02 April 2007
If you are looking for more website traffic, there are several marketing strategies you can do to increase your traffic. Knowing and understanding each one is crucial to determining which ones work best for you. If you use trial and error, you can quickly discover which marketing is generating more website traffic for you. Here are 7 ways to create more website traffic.
About The Author:
http://www.moneymultipliermethods.com
27 March 2007
How can your business web site make you cash flow monthly without really having to invest in to much of SEO work?
What Internet marketing experts don't tell people is the details of the process.. Mostly because they are trade secrets and keep search engine marketers very busy in the business world.. But what you can find out is one thing that most Internet marketing firms will not really elaborate on.
What most Internet Marketing Firms do not elaborate on.
A simple and great solution to get your site ranked is using directory submissions services. You may want to do it yourself but it is recommended to really outsource this service to companies who have the man-power to do this manually. Man power as about 10 people in a room submitting to directories.
Directory Submission services are very beneficial because of the following reasons.
When you submit to a directory there are tons of other people searching throughout those directories. This is additional free traffic and promotion to your site. By simply taking the time to fill in the information correctly you can be approved with a link back to your site.
When you receive a link back from your site; that counts as a vote in the Search Engines eyes. The more votes you receive the better opportunity you will rank. Now within the title you submit to directories, that title should be a key phrase you would like to rank for.
When Google passes over that directory and find your site with the "Key phrase" that gives you a vote for that key phrase.
The more votes with a similar key-phrase the more opportunity of ranking.
Simple and Proven Directory Submission Services
It is important that you do not over submit with the same key phrase.
Google will notice this and actually penalize your site.
How do we get around Penalization from Google?
Simply using a service that has manual directory submission services and does not submit using the same title to thousands of directories. Be sure the Directory Submission Service offers you multiple titles, descriptions, and keywords for you to enter when signing up for the service.
If you would like manual directory submission services for your web site feel free to submit to our submission center to get you ranking fast and affordably.
About The Author:
http://www.dwenterprise.com/directory-submission-services for your web site feel free to submit to our submission center Free information and tools from http://www.floridaseoguy.com
20 March 2007
Everyone wants top 10 rankings as though just because they wished it that should make it so. Wishing has nothing to do with rankings. Unless you have a genie in a bottle, we all know it simply just doesn't work that way.
About the Author:
http://www.DotComStarterKit.com
08 March 2007
(http://www.eadp.org/index.php?q=node/14525) concluded that the average pay-per-click search-term cost was $4.51 across retail, financial services, health and fitness, technology and entertainment advertising. Whatever the average cost, it's too high for most small to medium-sized businesses.
(http://www.buzzle.com/editorials/8-17-2006-105774.asp)
(http://www.doubleclick.com/us/knowledge_central/documents/trend_reports/dc_search_q106.pdf)
(http://blog.searchenginewatch.com/blog/060308-152034)
(http://abcnews.go.com/Technology/wireStory?id=1934655)
By Jeffry K. Rohrs, December 18, 2006
http://www.sausagemanifesto.com/the-sausage-manifesto/
By Kevin Newcomb December 8, 2006,
http://www.clickz.com/showPage.html?page=3624150
By Jim Hedger, December 6, 2006
http://www.sitepronews.com/archives/2006/dec/6.html
By Ben Elgin, December 4, 2006/
http://businessweek.com/technology/content/dec2006/tc20061204_923336.htm?chan=technology_technology+index+page_more+of+today%27s+top+stories
By Carsten Cumbrowski, November 15, 2006
http://www.searchenginejournal.com/?p=3996
Business Week Magazine October 2, 2006
http://www.businessweek.com/magazine/content/06_40/b4003001.htm
By Donna Bogatin, August 25th, 2006 ZDNet
http://blogs.zdnet.com/micro-markets/?p=381
By Jim Hedger, Tuesday, April 04, 2006
http://news.stepforth.com/blog/2006/04/yahoo-used-in-spyware-click-fraud.php
(http://www.clickz.com/showPage.html?page=3615476).
Not much has been heard since. The CPA model is widely used in the affiliate and lead generation industries, but don't hold your breath waiting for wholesale adoption by the search engines.
(http://research.microsoft.com/~joshuago/percentageworkshop-final.pdf)
About the Author
16 February 2007
great investment.
About The Author:
(http://www.mrieck.com/wellness/)
About The Author:
http://www.directorygold.com, which includes Scripts Gold Script Directory http://scriptsgold.directorygold.com
interested in what you have to offer, and as more and more people are using the internet for local searches you'll want to make sure your website is optimized to attract these local clients.
results.
About The Author:
http://www.InternetMarketingPrescriptions.com
automated submission as a SPAM. Hence it is highly advisable to opt the manual directory submission.
· Sites that redirect to another site
· Broken links in the sites
· Excessive ads and pop ups
· Every page of the site opens in a new window
· Takes forever to load
· Having invalid description
About The Author:
About The Author:
13 February 2007
When The Business Cycle Turns Down...
business resides in a very comfortable position.
borrow money to pay his employees, and yet, when it comes to marketing his business, he is absolutely unwilling to venture any advertising dollars!
The Internet Is A Low-Cost Way To Supplement The Sales Of An Offline Company
It Was Time For A Bit Of Research...
Your Website Is Not The Be-All-End-All Of Marketing And Advertising
The Best Links Pointing To Your Website
Article marketing or content marketing builds on this principle. Through article marketing, a business will seek to address an issue within the article that their target prospects might be researching.
solution-oriented link to the writer's website. If the article is done well, the reader will feel a desire to click the link that will take them to the writer's website. The reader's motivation might be to see if the writer provides additional information, or the reader may be motivated to read up on the writer's products or services to see if the writer can help them solve their problem. Either way, the reader will be a strongly-targeted visitor to the article writer's website.
Developing Content For Linking Campaigns
develop new customers.
Google170,650 reach per million Internet users
Ask Jeeves6,905 reach per million Internet users
AllTheWeb1,070 reach per million Internet users
Dogpile1,485 reach per million Internet users
DMOZ1,880 reach per million Internet users
popular beliefs, having a successful, profit making, online business doesn't happen overnight.
About The Author:
published 5 ebooks. To read her latest book, "The Newbies Guide To Internet Marketing" visit her at http://www.websitemarketing2.com
01 January 2007
1) The Search Industry is HOT
2) It's Considered one of Four Jobs on the Cutting Edge
page rankings with strong marketing skills, as well as the ability to communicate effectively and program using HTML."
3) The Pay is FantasticEntry level SEO/SEM position = $30-45K
Three to five years experience / online account managers =
$50-75K
Five + years / organic SEO specialists = $75-90K
Senior management level = $70-120K
SEM Director = $95-150K
VP Level = $100-315K
From Search Engine Watch Forums
4) You Don't Need a College Degree
5) You Can Learn it all Online
6) You Can Be Your Own Boss
7) Search Marketing Has the WOW Factor
8) The Demand is Strong and Growing
9) The Industry is Hip and Groovy
10) The Skills Are Portable and Global
Have laptop, will travel!
11) Job Satisfaction is High
The above article may be re-published as long as the following paragraph is included at the end of the article and as long as you link to the URL mentioned below:
28 December 2006
simple really - have lots of targeted content that closely
relates to your site theme.
and how that can damage your site rankings in Google. You'll see
a frenzy of people saying things such as:
content".
will be using the same content and that will hurt my chances of
getting free search engine traffic."
evil" bandwagon, consider these facts:
plastered with nothing BUT duplicate content. If duplicated
content really does matter, why aren't these sites being banned
from the engines?
no-no. Sure, it doesn't exactly wear its heart on its sleeve
when it comes to disclosing the factors it uses to rank sites
but even so there has been little indication from Google that
duplicated content will hurt your website.
is very convenient and profitable. For example it gives people
the opportunity to create products, books and software that
deals with the dreadful issue of duplicated content. Article
content changer software is a prime example of this - this
niche market is worth a small fortune as content publishers who
buy private label rights are forced to fork out a hundred or so
bucks to allow them to make their purchased content unique in
the eyes of search engines. It's in the software developers
interests to cause a stir about duped content because the
moment it's revealed that duplicate content isn't really an
issue they'll lose a lot of sales overnight.
know search engines do like fresh content but what if you just
don't have the time to plug in content that's 100% unique? The
best way is to use a model that adds both unique content as
well as purchased content (or free content from article
directories) and optimise the page accordingly (remember - your
page titles should all be individually optimised to the
content).
tactics to trick the search engines, the issue of duplicated
content will not be a particularly tricky one for your
websites. What does matter is that your site is well optimised
and has plenty of back links from high ranking sites coming in.
That's the sort of thing that gets you rated high - even if your
site has some content that's commonly plastered over the
internet.
About The Author:
Traffic For Free Then You Need To Check Out This Sensational New
Resource. We'll Even Market Your Website For You. Get The
Details FREE:
http://www.net-marketing-services.com/nmsnewsletter.htm
18 December 2006
Jerry Bader
In The Beginning There Was Marketing
further his or her business is well aware of "search engine
optimization." Not a day goes by that my email in-box isn't
loaded with information on how to get the best search engine
results, and not a week goes by that a client or potential
client doesn't request that their website be not just search
friendly but search engine fanatical.
delivering the marketing message and that your message should
not be corrupted or distorted by techniques aimed at attracting
search engine robots well driving away real people who may
actually be potential customers.
outright heresy, but hopefully there are a few marketing types
around that understand websites have to deliver more than
miscellaneous random eyeballs; websites have to deliver a
message that is memorable, understandable, useable, and if
you're really good at your job, information that can be
incorporated into your audiences' belief system.
primary target of this SEO obsessive compulsive frenzy of
technical slight-of-hand announced that they were instituting
Google Video Ads and to add a little icing on the cake, they
purchased YouTube adding to their already considerable
investment in Google Video. Somebody at the big "G" thinks
video is a viable Web-medium even if the purveyors of search
engine fool's gold would have you believe otherwise.
Ford, delivering Web-audio and Web-video grows daily and we are
not just talking about major corporations. Small companies are
using multimedia to get the edge on their larger competitors
who still have their heads buried in the search engine
optimization sand.
Web-video as an effective method of delivering marketing
messages over the Web, we identified four key issues that would
have to be addressed:
delivering the marketing message and not just search engine
optimization.
companies could afford professional Web-audio and Web-video and
that it wasn't cost prohibitive.
(c) We had to demonstrate that professional Web-audio and
Web-video required more than just the ability to use a video
camera and that professional multimedia story-telling required
a unique set of creative skills and technical ability not often
found in-house in most businesses.
of creative multimedia marketing and professional webmedia
content had to do with talent and experience, not size.
decisions.
needed a concept that was both familiar and edgy. Sure we were
sticking a finger in the eye of all the search engine
optimizers but you can't be afraid to make a strong statement
if you want people to sit-up and take notice, especially if you
are fighting a tidal wave of misconception.
marketing message on the Web using multimedia was more
important than search engine optimization was enough to make
what we were doing controversial, but we also needed a vehicle
that allowed us to present the opposing point of view. What we
needed was a recognizable style that demonstrated our ability
to deliver a memorable, comprehensible, useable,
belief-altering message in the medium we were promoting.
only use PCs to check for compatibility, we thought we would pay
homage to the brilliant Mac commercials running on television.
The format worked for us because it allowed us to create two
characters of our own that would present opposing points of
view over a series of videos that would comprise the campaign.
We knew that some people would react unfavorably to our using
such a familiar format but we figured it would demonstrate how
even small but talented production companies can deliver high
quality multimedia Web-based marketing on tight budgets.
and image to deliver marketing stories over the Web was finally
getting through to companies who were fed-up with the cost and
ineffectiveness of continually chasing the holy grail of search
engine optimization. Company presidents and marketing managers
were starting to listen, starting to realize there was another
way. This campaign was aimed at pushing these business
executives to act on what they already knew: good marketing is
about delivering the message, not keyword density.
our own signature theme music and creating our own cast of
characters with a distinctive message promoting the concept of
multimedia. In fact these planned web-commercials really don't
sell anything, all they do is make people aware that search
engine optimization is not the only thing they should be
thinking about when they are developing a website or webmedia
campaign. In short, the medium was the message.
this kind of marketing presentation. We sat down and started to
write and before we know it we had eighteen scripts each
featuring a different issue in the search engine optimization
versus multimedia controversy.
Whereas Web-audio allows us to draw upon a vast number of voice
talents across North American, video is much more limiting,
especially if were wanted to keep the cost down to a reasonable
amount. Even if we were prepared to blow the budget on actors,
we knew our clients wouldn't, so it was important to
demonstrate that we could get the job cast at a sensible cost.
The casting proved to be an interesting exercise of frustration
and humor. We had all types of applicants ranging from the
sublime to the ridiculous to the outright bizarre, but
ultimately we were able to find two fine young actors who
understood exactly what we were doing and who took to the parts
as if they were written specifically for them.
from concept to implementation, including writing, videoing,
editing, graphic, motion, and website design; but if you want
to produce a campaign at a sensible price you still have to be
careful you don't write overly elaborate scripts that require
multiple sets, locations or hard to acquire props. That said we
still had to find a cute dog we could trust on set, links of
various kinds of sausages, a hard to put together toy, and best
of all a real straightjacket from an interesting website that
specialized in rather strange items of clothing.
shooting all eighteen videos in less than two days. We assumed
some of the videos that looked good on paper just wouldn't
translate to the screen, but to our surprise every one of the
scripts worked. We knew what we wanted to say and weren't
afraid to say it, even though we were flying in the face of
conventional wisdom.
color correcting and editing the raw footage, Simon Bader our
Director of Audio composed a number of theme music compositions
to choose from for our signature sound. Once all the pieces were
put together into a series of finished videos, we were ready to
implement the campaign.
YouTube as well as onto a webpage
(http://www.mrpwebmedia.com/ads/) that was created to house the
full campaign of eventually eighteen videos, each presenting a
different issue in the search engine optimization versus
multimedia controversy. Versions of the videos were also used
to create a Google Video Ad campaign.
Executive Producer: Jerry Bader
Written By: Jerry and Josh Bader
Director of Photography and Visual Design: Josh Bader
Director of Audio and Music Composer: Simon Bader
SEO Guy: Sean Kaufmann
Multimedia Guy: Erez Bowers
About The Author:
a website design firm that specializes in Web-audio and
Web-video. Visit http://www.mrpwebmedia.com/ads,
http://www.136words.com http://www.sonicpersonality.com.
Contact at info@mrpwebmedia.com or telephone (905) 764-1246.
13 December 2006
to woo her, but when you ask her what she likes, she bats her
eyelashes and keeps quiet.
what goes into (and comes out of) its notorious algorithm "" its
proprietary secret formula for calculating which pages will get
listed when someone types in a search phrase.
out what that seemingly fickle gal named Google likes and what
she could care less about.
obvious overtures like:
still do this and think they"(tm)re getting away with something.
If you haven't been penalized yet, it's because
you've moved onto other tactics that your competitors are
also employing. But it's only a matter of time before what
separates you from the competition will come down to keyword
stuffing and guess who ain't gonna get asked to dance
anymore? Hint: It's spelled Y-O-U.
this, trash it right now. You're wasting time, money and
server space. And you're spamming. You've probably got
hundreds of worthless inbound links from PR0 sites. And Google
will (if it hasn't already) recognize the "~footprint" or
template left behind by your link exchange software. Maybe you
think you're being creative by naming your link pages
something like "Cool Stuff I Really Like". But once the clothes
come off and Google inspects the actual page, that savvy
gal's gonna know she's seen this one-trick pony before.
got is a ramped up link exchange program, with a bunch of extra
words around the links. Keep chasing this one and you'll end
up right back where you started when mass link exchanges started
to crumble. Yeah, Google's been around the block before on
this one. Think you can fool Google by doing 3-way linking, 4-way
or even 5-way linking if you can manage it? Don't take
this the wrong way, but Google is smarter than you. By a
landslide.
that spins articles into "~unique content" will fool Google,
keep dreaming. But please, keep your fantasies to yourself. The
idea of writing just one article, popping it into a software
program that will generate new phrases and shuffle around
paragraphs, then spit out 100 versions of the same article"¦well,
that's a brilliant idea. But Google is even more brilliant.
Check out anything written on the shingle theory and you'll
know that Google is no dumb blonde. Shoot. There's nothing
more deadly than a desirable female with brains, is there?
Google, the web sites that radiate natural charm and staying
power will win in the end.
This isn't a new idea, but it's more important than ever.
Because while the search engines get savvier and savvier, so do
Internet users and shoppers. And there are plenty of sites out
there who deliver the best user experience while attaining high
search engine rankings.
trying to adjust your title tag just so, why not write one so
that people who are looking at a search engine results page will
actually click on your link. That is the first of many obvious
goals, isn't it?
you are in this for long haul, aren't you? If you're
looking for a short-term relationship with Google, there are
plenty of tricks to get ranked fast and then drop like
yesterday's drawers.
these days. Register your domain for more than a year or two.
After all, if you're planning to be around for a while,
you're going to want your domain for a long time.
registration information. And we really think that certain
subtleties like age of domain are becoming not-so-subtle factors
anymore in the race for first-page rankings.
mean, wasting "" on tactics like article exchanges and linking
programs. Instead, spend that time hunting down sites that will
actually want to do one-way links to you. They do exist, but you
have to find them yourself, not with a program.
have to pick up the phone to negotiate with a real person. But a
one-way link from even a lowly PR2 site or page will carry more
weight than 5 dozen 2-way or 3-way links from PR-whatever pages.
Trust me, those pages that are involved in mass linking programs
"" I mean, schemes "" will eventually drop to PR0 if they
haven't already.
around for a while. You'll win the girl "" er, Google ""
every time.
About the Author:
exclusive content for your website. Her sites include
Crown CD Duplication (http://www.crowncd.com/),
which also specializes in CD replication
(http://www.crowncd.com/cd_replication.html)
for online and offline marketers.
12 December 2006
03 November 2006
Many web-hosting providers offer their potential customers things that they simply cannot guarantee. Not only is this misleading and frustrating to customers when they find out that this is not really the case, it is on the borderline of false advertising.
It is impossible to offer 100% up time 24/7 to customers. Even the most expensive, best quality machines are prone to fail some of the time. If the web host loses even a few seconds of uptime then it is fair to say that they cannot provide their customers with 100% up time. If a web-hosting company is offering this service, check to see if they will refund or compensate the customer if they do have any down time.
There is no way that a web-hosting service can promise unlimited disk space. Even the biggest data center has limitations and size restrictions. The point being put across to customers may be that the disk space being offered is ample enough for any website, however, unlimited space is misleading.
By definition, any control panel has to have a defined number of email accounts allowed. This number may be very high, lets say a thousand. You will probably never use a thousand email accounts for your business and it would be crazy to try to handle that many. However, high as the number of email accounts may be, it's still not unlimited.
Anti-spam is a great service, sometimes. All anti-spam services have their negative points. They are known to block emails that are wanted and let in the ones that are spam. Good anti-spam services allow the user to 'allow or deny' emails into their email box. But it is misleading to say that anti-spam services never fail.
With viruses popping up all of the time and the people creating the viruses getting better at creating trouble, it is untruthful to say that any type of anti-virus is fool proof. It is impossible to be up to date with all of the definitions all of the time. Even the best anti-virus services fail to catch a virus at times. This doesn't mean that the anti-virus service the web host has in place is not good, all it means is that nobody is perfect and there is no such thing as foolproof.
09 October 2006
podcasts or videoblogs. At present, search engines are using
link text and the text surrounding the links to podcasts and
videoblogs as a means to index their contents. The situation is
admittedly a far cry from the ideal but the great strides being
seen in the development of technologies towards the indexing of
these mediacasts are very encouraging.
the Internet using either the RSS or atom-syndication formats,
for playback on mobile devices and personal computers. This may
include, but is not limited to, audio programs and music videos.
Podcast can mean both the content and method of delivery while a
podcaster is the host or author of a podcast.
streaming of their files. A podcast usually features a single
type of show with new episodes introduced regularly or
sporadically, although there are podcast networks that feature
multiple shows on the same feed. It can be downloaded
automatically using software capable of reading RSS or atom
feeds.
two words: iPod and broadcasting. It does not require an iPod
or over-the-air broadcasting. The "pod" name association
stemmed from the popularity of the iPod digital audio player
during the time that podcasting began. A lot of other terms
have been suggested for use but the term stuck and remained as
such.
searchers, search engines have much to contribute towards this
end including podcasts. Podcast optimization can be achieved by
promoting only one feed. Many podcasters commit the mistake of
creating a podcast and then moving over to a different
management system which entails promoting a new RSS feed. This
usually results to a lot of different feeds for every podcast
which may be disadvantageous in the long run.
the audio file. The findability gap should be closed since a
lot of people listen to a podcast on their computers as well as
their MP3 players. A landing page can be optimized for each
episode of the show as well as the category page. Subscription
information that is very visible on the landing page is highly
recommended.
feeds with feed validation tools. Since iTunes do not
redistribute, a separate feed must be built for it. Doing three
separate feeds - a 2.0 feed, a media feed and an iTunes feed is
ideal.
podcast's time span is needed. A landing page usually requires
just a summary which is a well optimized page covering the
podcast's high points. Some search engines use
speech-recognition to determine the relevancy of the podcast.
true if the desired site is one that has already done the
lifting for its searchers including podcast search engines,
directories and round up sites. A huge variety of podcasts are
available in a wide variety of genres.
format that is easy to find. However, some podcast-specific
search engines seem to have solved some of the problems.
Podscope searches for the spoken words within the podcasts
themselves. Yahoo! Podcasts is very user friendly and is one of
the more consistent and useful in finding good podcasts. Singing
Fish provides a whole ream of results by just typing in podcast
or bring back audio results only when specified with the use of
drop-down menus on the top left. Other worthy research engines
includes Podzinger, Blinkx, BlogDigger and Lycos Audio Search.
goldmines for finding good podcasts. The Podcast
http://Alley.com includes the very useful Top Ten Podcasts of
the Month as voted by listeners. The NPR Podcast Directory
contains quality podcasts in a subject directory format. The
http://Podcast.net categorizes podcasts of various subjects by
tags which are available for free download. Podcast Bunker is
likewise one of the best places to find quality podcasts on the
web.
don't particularly enjoy the search process.
http://Podzinger.com allows the user to search podcasts in the
same way as searching for anything else in the web. A word or
phrase typed in will find relevant broadcasts and highlights
the segment of the audio in which they occurred. It is not
perfect but it serves the user's need at this time. It works
with a speech-recognition software which transforms audio into
words. http://Podscope.com and Blinkx are sites that work in a
similar way.
content for keywords by translating the audio into text and
creating an index for quick searching. This is a step ahead of
traditional search engines that can only identify keywords in a
podcast's Meta data such as the headline and introductory notes
which describes the audio file's general content.
the spot in a podcast where their search term appears. This is
a welcome option to being forced to scan an entire program for
pertinent parts such as with Blinkx. The design results to an
uncluttered search page similar to those of Google. Podcasters
can also link to a searchable index of their content in order
to sell sponsored links to text in the index provided by
Podzinger.
of the podcast as well as excerpts of text translated from the
podcast. This comes with the added convenience of having
relevant search terms highlighted. In this regard, Podzinger's
information is more extensive while allowing users to hear
excerpts and determine its relevancy before downloading the
entire podcast.
syllable rather than full words. It has operated a keyword
search engine for video and radio broadcast since 1999. By far,
the Blinkx service is a bit more extensive as it scours
thousands of podcast and offers search for 1 million hours of
TV news video and the content of academic lectures.
finding what is really needed in podcasts. Relevant results
cannot be attained without words thus the heavy reliance on
speech recognition software that would help the public search
for on-line video and radio content. Podcasts are a priority at
this time due to popularity boom it is currently experiencing.
The aim is to make the spoken word as searchable as the printed
word.
04 October 2006
reviewed by humans. Such directories are produced and
maintained by editors who add links to their corresponding
directory. In addition, the directory is categorized into
various pages.
for a review which are briefly discussed below:
the submitted link.
back to the directory if it wants to be listed.
the site.
there is a 'NO FOLLOW' tag associated with the link
the category where it is submitted.
the link can be listed on the homepage of the directory
list all links while others focus on merely a particular area.
Directories are categorized as either niche or general
directories by the experts.
search engine optimization tend to augment the number of links
pointing to their site. Submitting to directories is a working
method for attaining more and more links.
a strategy for being indexed in Altavista, Google or other
well-known search engines. The idea behind it is that a new
site needs to quickly build inbound links from high profile
sources for having a higher ranking within search engine
outcomes. The directories, however, may confine search engines
from rating a displayed link by using techniques like no-follow
attribute, redirects etc.
care of by editors who add links to their directory, which is
organized into distinct pages for categories/sub-categories.
owns a SEO Company http://www.theseoworld.com and which is
working a major SEO Project http://www.gii.in
By: SeoAmitPatel
these days which are being used wrongfully in many places.
Although being mistaken as the same thing sometimes, they are
actually two entirely different search services available to
the web community. In this article, the fundamental differences
between web directories and search engines will be briefly
explained.
crawlers whereas web directories build up their indices through
manual (human) editors, not automated ones. Numerous search
engines and directories contain both a human generated index
and a computer generated index, and are usually referred to as
hybrids. Web directories, on the other hand, use human editors
to review sites that are submitted for appraisal. Web
directories, unlike search engines, organize their database
using a hierarchical tree-structure. Another common yet
un-noticed difference is that a directory usually lists
websites (the root directory of a homepage or site) whereas a
search engine is most likely to list web pages (eg: individual
pages of a Web site). DMOZ, Gimpsy are the best examples of web
directories while Google, AltaVista are perceived as the leading
search engines.
technology and business practice. However, they both have the
identical function of helping the end user locate a site of
interest to them. While search engines use intricate algorithms
to help the end user to find the desired answer, Web directories
use a hierarchical tree-like structure to navigate the end user
to the relevant information. Both are valid methods to search
and both have their merits and demerits.
web directory and a search engine after skimming through this
article.
owns a SEO Company http://www.theseoworld.com and which is
working a major SEO Project http://www.gii.in
03 October 2006
seeking linking partners. Inclusion in the web directories can
be both free and payment-based. Now-a-days, most business
webmasters are well aware of widely used web directories as
Yahoo! Directory and DMOZ (The Open Directory Project).
Although the latter is a free option, the Yahoo! Directory
offers paid inclusion for commercial websites. In addition, one
may also consider other directories which are unequivocally
worth checking out. In this article, both the merits and
demerits of paid/free web directory inclusion will be discussed
briefly. Please read on.
The ultimate answer is what is truly ideal for an individual
and his business. If one is not sure about picking a paid of
free directory inclusion, then it is suggested that he assess
his needs before anything else. He has to consider whether his
business requires immediate exposure. If the waiting duration
on the free directories proves to be too long, then one
definitely needs to consider paid inclusion. Moreover, it
should be considered that paid directory inclusion also saves
one from the time consuming hassle of editing a directory
category. A really good commercial directory service is usually
featured by prestigious organizations and thus, it can offer
credibility to one's site in exchange of a good amount of
money. On the contrary, one should go for free directory
inclusion if his budget cannot handle the financial
requirements of paid inclusion, especially the unknown totals
of pay per click.
for a free directory inclusion despite a few demerits. On the
other hand, a financially bolstered business is advised to
obtain a paid directory inclusion as it is worth every penny.
owns a SEO Company http://www.theseoworld.com and which is
working a major SEO Project http://www.gii.in
29 September 2006
for the masses, using link exchanges can be a powerful way to
drive high quality traffic to your website and provide useful
content for your readers. Unfortunately, having a newly built
website creates a number of hurdles you must cross before
reciprocal linking becomes an easier process. Learn to spot
these roadblocks up front and you will break through the PR 0
barriers.
every quarter to determine their level of importance on a scale
of 1-10. Many factors determine PR, most of which Google keeps
very secret. It is during this time when Google has yet to rank
your website that you will show a PR of 0 in the Foxfire Google
toolbar.
PR is the quality of the pages you are linked to. For instance:
linking your car parts website to ten dog grooming websites
will not give your PR much of a boost due to lack of relevance,
but if you link to several websites that are also automobile
related, it will send your PR in the right direction.
will complete a link exchange fearing that a low PR will bring
their website page rank down. Though this is not really the
case, it is a hurdle you must cross.
their page ranks, but you can push through the next few months
by doing the following:
lessen the burden of manually searching for link partners. I
suggest using one of these to help find a large pool to start
from. Set a goal to send a determined number of link requests
each day. I generally look for 50 matches, sort quickly by web
title for relevance and apply to the link exchange forms that
match my content. Even if you only get one response a day, you
are still building quality reciprocal links.
them in a category for the future.
relevant to yours, send a personal note requesting a link
exchange. Many website owners are willing to help out if they
know the quality of the site.
newsgroups or by building a profile on high traffic sites such
as MySpace. Commenting in newsgroups or on high traffic sites
and adding a comment about your website in your signature file
(making sure the link is active) gives you backlinks to your
website from those pages.
face, but if you forge ahead, building a high quality link
exchange network, you will be pleasantly surprised when Google
makes it's page rank updates. Don't be discouraged and don't
give up. Soon you will be in a position to easily gain
reciprocal links to other websites with content your readers
will value. This will give you both a steady stream of targeted
traffic from your partner sites, and a high quality, content
rich website as well.
eProZone Internet Article Directory http://eprozone.com , has
written unbiased reviews of link exchange tools to make the
process run more smoothly.
http://www.eprozone.com/Article/Link-Exchange-Product-Reviews-/20
