By Tom Niehoff

Like many website marketers, I use long tail keywords in many popular pay per click programs to drive targeted traffic to my websites. For those new to long tail keywords, a `long tail' is simply a keyword phrase that is very specific, and longer than your average keyword.

Let's say you have a website about credit repair. Here are a couple example keywords for that:

Credit repair
Credit repair online
Credit repair program
How do I repair my bad credit
How do I repair my bad credit score
Help with repairing my credit score

The first three keyword sets would probably be considered normal keywords, and the last three would be considered long tail keywords. Long tail keywords have several advantages, and some disadvantages:

Advantages:

- Highly targeted traffic. If the user searched for that particular phrase, they are ready to buy, and know what they want.

-A LOT cheaper bid prices. Not much competition on that keyword from other PPC users.

Disadvantages:

- Less traffic coming from those keywords.

- You have to come up with quite a few of these long tails to get much traffic on them.

Considering that you have a chance to drive highly targeted traffic to your website, while save a lot of money on your pay per click program, I would highly suggest getting started on long tail keywords.

The best tool I have found to start your long tail keyword list is Google Adword's Keyword Tool. Simply log into your Google Adsense account and click on Tools. This tool takes a given keyword, and gives you results that often contain many valuable long tail keywords. The results can show you how much search volume there is for that given keyword, and what the average cost per click will run.

Of course, you can also export this list, and use the same keywords in other pay per click campaigns.

About The Author:

Tom Niehoff has been marketing websites full time since February 2006. You can learn how to market your website too, visit http://www.GuaranteedWebsiteIncome.com

Labels: Keyword Research, Pay Per Click Advertising

By Harry Hoover

Today's news release is written differently than those from the past. It needs to be newsworthy and it needs to sound like a human wrote it. However, you must include the right keywords in it. Let's examine some news release optimization techniques. Research Is Key. If you have already optimized your website, then you know what keywords to include in your releases. However, if you are starting from scratch, it is important to do some keyword research. There are some decent free keyword research tools, like the stripped down version of Wordtracker, the one from SEO Company and Google AdWords. Look for keywords that have the highest volume and the least competition. For instance, when we launched AccessURP, we searched for keywords that would bring people looking for commercial real estate in Charlotte, NC to the site. We used several variations of that phrase in our pay-per-click ads, in our search engine optimization, and in our news releases.

Anchor's Away. Use anchor text in your releases. You'll notice in the news release how I anchored the phrase commercial real estate. This provides an important backlink using keywords. PRWeb has a wealth of tools to help improve your release for the online environment. Additionally, PRWeb distributes directly to consumers and journalists interested in your topic. They also distribute releases to bloggers, and thousands of websites syndicate their content.

So, for as little as $120 per release, you can build high quality backlinks to your site and cost effectively reach people interested in your release.

About The Author:

Harry Hoover is a partner in Charlotte, NC ad agency http://www.mycreativeteam.com/creative.php My Creative Team. He has 30 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Bank of Commerce, The Bray Law Firm, CruisingTheICW.com, Duke Energy, Jacobsen, Levolor, National Gypsum, North Carolina Tourism, Rubbermaid, TeamHeidi, VELUX, and Verbatim.

Labels: Article Writing, Internet Marketing, Keyword Research

By Roy Carter

A common mistake that website owners make when trying to drive traffic to their sites, is to try to compete for the most popular keywords within their niche.

Let the novices fight over these keywords. They will have virtually zero chance of getting on to page 1 of the major search engines because every man and his dog is trying to use the most popular and competitive search terms.

Just because the Overture/Yahoo keyword selection tool, or Wordtracker says there are no searches for a particular keyword or keyword phrase, that does NOT mean that nobody is using that keyword phrase to look for your product or service.

The above mentioned tools are a first port of call for hundreds of thousands of website owners. However, that means that the keywords that are thrown up are used by thousands of people as well, making them extremely competitive.

Those tools are also skewed in favour of USA results, simply because there are more people in the USA using the tools than anywhere else.

Let me give you an example...

One of the websites that I own is to do with moving to Cyprus to live.

If you type 'Moving to Cyprus' into the Overture/Yahoo keyword selection tool it reports that virtually nobody is using that keyword phrase.

That's because very few people in the USA are looking to move to Cyprus to live.

However, more than a million people a year from the UK and Europe are thinking about moving to another country to live and Cyprus rates in the top 10 destinations that they are considering (Australia is first and Spain second, USA third etc).

The lesson to be learned here is that I get a lot of traffic to my various sites from keyword phrases that are given a zero or low score by these commonly used tools.

So, if you think of a keyword phrase that you think YOU would use for a particular search, don't decide against using it, just because these tools return a supposedly low result.

While others are fighting over the most popular search terms, you can be working smart and driving traffic to your sites using keywords that are being totally ignored by others.

Remember...Work smart not hard!

regards,
Roy Carter

About The Author:

No.1 on Google out of 59,400,000 results. Want To Drive Massive Traffic To YOUR Website The Easy Way? Work Smart Not Hard!
http://www.TrafficMadeEasy.com

Labels: Keyword Research, Search Engine Optimization

By ShirleyA Kelly

Before you start your next Pay-Per-Click or keyword campaign, you had better get a good understanding of what to do and what not to do or you will spend far more money than you intended and your ROI (rate on investment) will not be good. Having a good understanding of how pay-per-click advertising works can help drive targeted traffic to your website and increase your bottom line.

Pay Per Click (PPC) advertising is quickly becoming the fastest and most effective way to reach the top search engine rankings for given key words and phrases. The concept is simple - we pay
or bid competitively, for the placement within each search phrase.

While many of the search engines still have free inclusion, this does not always guarantee top placement. Keyword saturation and search engine optimization or the purposeful use of the keywords often within the website content, is also an unpredictable and often unsuccessful method of gaining ranking.

PPC ads are similar to typical ads within Search Engine Ranking Pages (SERP's), but they are above free listings often labeled "Sponsored Sites." While some offer image or banner advertising in the same auction manner, most PPC ad services focus on text ads with a website URL and brief description of what the site offers.

Where each ad is placed depends on the keywords and key phrases you select for your ad campaign. Depending on the PPC search engine, this fee may be as low as $.01 going up based on popularity, demand and exactly how much others are willing to pay for high placement.

While advertisers pay only by the actual clicks made, visibility is, in essence, free. However there is an unspoken fee associated with "unpopular" or rarely clicked ads. Most Pay-Per-Click services balance the ad click-through rate (CTR) or how many times a viewer clicks the ad and the bid amount we're willing to pay for each click when determining the ultimate seniority of each ad. Because CTR does play a significant role in placement, its wise to bid higher at the outset to gain significant clicks. It is also wise to gain as much interest and click through with each ad as possible to establish a stronger and lower priced ranking. Once this seniority is established, the cost may be lowered without harming the position quite as much.

PPC advertising offers instant results, good or bad. Once an ad is placed, it may be online immediately (in the case of Google AdWords) or within a week (in the case of Overture), receiving clicks and being rated immediately. Because of this instant response, unpopular keywords can be disenabled if not attended to fast enough making it next to impossible to use the keyword or phrase again. Also, because Pay-Per-Click advertising is an auction-style marketplace, SERP placement changes constantly.

To meet these needs, many major PPC advertising engines allow budget and automatic bid set-up. This allows you to put a maximum per day or per campaign budget on clicks, after which
the ad is taken down until the budget is either replenished or automatically rolled-over to the next period. For instance, an advertiser may place a budget of $100 dollars per day on a campaign. When clicks meets this ceiling, ads stop until the next day to use up the next $100.

When conducting a Pay-Per-Click ad campaign, remember to keep the customer and their motivation in mind, develop a list of keywords that describe the products and services, target
keywords the customer will be searching for and use specific phrases that clearly define the offering. Veer away from broad keyword matches, items we don't offer or information that isn't
available on the website.

The current PPC marketing has more advertising demand than available, top-ranking spots. It's not yet known how this demand will measure out or how PPC services will address this concern in the future.

Possibly the most important part of developing PPC ad campaigns is finding the right keyword phrases. To begin developing a strong keyword phrase list, type the initial ideas of what people would search for when seeking the website in a new Excel spreadsheet. Look through the site and analyze the words that describe the products or service. Review the website, identifying words that would be of most interest to the viewers. Check web server logs to find the words visitors currently use to find the site and what pages they find most interesting. Consider what action the customer should take - find information, purchase something, bookmark the site for later shopping or other positive advertising result.

Use the Google Keyword Tool, Overture Keyword Tool or http://WordTracker.com to find other relevant searches around the initial ideas. Its best practice to use the longest search phrases possible, using those no less than three words long. The more specific, the lower the cost and the more targeted traffic received. If selling specific brands, use the brand names in the keyword phrases.

Customers search during all phases of the shopping cycle - from gathering data to comparing prices and finally submitting their credit card with the store. Use keywords within each phase,
considering the highest conversion will come from the audience ready to buy.

Each keyword phrase should be product or service specific. Select the type of keyword searches the ad will show under, such as broad matches, exact matches, negative matches and so forth. For example, a bookshop may want to advertise under the key word phrase "car books," but not show up for the search term "Kelly blue book cars." They have the option of blocking searches with the term "Kelly blue book cars" in the phrase.

Keyword selection is important to narrow down the exact target audience and search relevance. Additionally, the ads gain a stronger click-through rate or CTR when carefully targeted to the search traffic. Ads with low CTR may be disenabled. Ads with high CTR will gain higher ranking at a lower bid cost.

When we target exactly what the consumer is looking for, conversion rate increases significantly.

When searching online, potential customers may type many variations of the keywords including misspellings, plural form or switched word orders. So use these in the Pay-Per-Click ads also to gain the strongest and broadest audience range.

When we target exactly what the consumer is looking for, conversion rate increases significantly.

When searching online, potential customers may type many variations of the keywords including misspellings, plural form or switched word orders. So use these in the PPC ads also to gain the strongest and broadest audience range.

Needless to say there are far more aspects to Pay-Per-Click and Keyword Selection than I can cover in this article but the information provided here should give you a good insight into understanding how important it is to have a good understanding of how the whole Pay-Per-Click and keyword selection works.

About The Author:

Shirley Kelly is a full-time internet marketer who has written over 200 articles in print and published 5 ebooks. To read her latest book, "The Newbies Guide To Internet Marketing" visit her at http://www.websitemarketing2.com

Labels: Keyword Research, Pay Per Click Advertising

By ShirleyA Kelly

Search engines are the #1 tool people use when shopping for products, services or information online. Optimize your website with the proper keywords or keyword phrases for your content and watch your traffic explode. If you gain an understanding of how to properly promote your website your efforts will reach it's full potential.

To rank relevantly within search engine results, each website must be considered relevant to a particular search algorithm for a given keyword or phrase. Keyword selection can be a challenge to both experts and neophytes. While anyone can come up with various words that may be used when searching for their product or service, these words may not be the ideal mix for search engine ranking. Why? If a marketer chooses a popular keyword phrases, he or she and a million other businesses compete for top placement. Top SERP placement is dense, searchers typically giving up after the first three pages. To succeed, one must use relevant keywords that are not being used by everyone else and that are searched for quite often. This may include misspellings and other alternative data. After finding relevant keywords and phrases, the results must encourage conversion or success based on each business' criteria. For example, while it may be possible for a DVD rental firm to get top listings under the search criteria "free DVD rentals", the person who visits is looking for free merchandise and will leave if its not found.

For optimal search engine rankings, a page will be optimized for only one to two popular but non-competitive keywords or keyword phrases.

Keyword Coding

HTML coding are two words most people never want to hear, especially in a learning environment. But it's important to understand the basic web page header structure and where the search engines look to find key words for search engine ranking pages (SERP).

Sites rank highest when each page is optimized separately. For instance, a business may have one website with unlimited interlinking pages. The top page must be named "index.HTML."
While each sub-page may be named according to the designer or programmer's preference. Ideally sub-pages are named according to the strongest keywords or phrases for each business. Both the domain name and the URL or complete web address string, are important factors in determining search engine relevancy

Three important META tags are on each individual HTML page located between the "head" tags: description, keywords and title. The webpage description is the short sentence that displays after the listing name is the SERP's. The keywords are not viewed by the casual surfer, but offer a clear-cut description of what is found on the website or who's behind it. The title is the most condensed of all metatags. The title should repeat the top 1-2 keywords and describe what the site is about.

We can take the keyword theme as far as necessary, yet success through search engine optimization is not a 100% guaranteed way to gain top rankings and can often dilute the site and
information quality by becoming a string of repetitive keywords, not value-added information. Some of these tactics include adding pages of keyword-rich articles solely to rank high. Another is developing a mini-empire of interrelated sites not for expert information, but solely to make the sites appear more important and relevant to the main site focus.

To ensure a small 30-page website is optimized, it must first renew keyword use each month to find the most popular terms for the three major search engines, Yahoo!, Google and MSN. Each
page must be optimized for different but interdependent terms to strengthen the site as a whole. This involves new keyword research and website content for each page every month.

An example of a good ecommerce site using paid advertising instead of keyword optimization is buy http://automotive.com. Notice the content is relevant to the visitor entering and seeking the product. In contract, auto http://anything.com, a competitor site, relies heavily on keyword content, uses text that has no purpose and confuses the visitor with too many navigation links and useless words meant for search engines alone. Though this may gain rankings with work and keyword saturation, it can also damage a business reputation and ultimately lead to less sales.

Needless to say there are far more aspects to choosing the right keywords than I can cover in this article but the information provided here should give you a good insight into understanding how important it is to design a website that is keyword friendly.

Let's face it, there is no magic bullet when it comes to successfully promoting your online business. There are pros and cons to almost everything you do. If you never develop a plan and put that plan into motion, you'll never know if that's the plan that will ultimately be the "magic bullet" that launches your online business to new found success.

Do give up! If at first you don't succeed, TRY, TRY, AGAIN! There is a lot to learn when starting a online business. Give yourself a break and don't set unrealistic goals. Contrary to
popular beliefs, having a successful, profit making, online business doesn't happen overnight.

So, Good Luck, Make Money and Have Fun Doing It - Shirley Kelly

About The Author:

Shirley Kelly is a full-time internet marketer who has written over 200 articles in print and published 5 ebooks. To read her latest book, "The Newbies Guide To Internet Marketing" visit her at http://www.websitemarketing2.com

Labels: Keyword Research

By David Fishman

When you hear everyone talking about tags they are referring on how you will summarize what your site or page is about. What else is your site (or blog) about? Deciding on the correct keywords is not an easy task but to make the work easier you should use a keyword program that will give you the proper statistics to make an educated choice when choosing the keywords for your site.

Customers who search the web key in using a certain keyword, if you did not use the keyword the customer is using they will not end up at your site. Make sure you use proper tools to let you
know which keywords are the most important.

Many webmaster drive traffic using search engine optimization, what you need to do is optimize your website with the correct links, keywords and content and this will rank high in the free
part of the search engine.

These are the words or phrases that can best describe your content. Think about which words or phrases describe best your product or service and note the words used on your competitors'
websites. What if you knew exactly what words they typed when using a search engine? Keywords aren't just some words that allow search engines, like Google, to find your web site.
Keyword can be single word, two or three words, multiple words and theme based.

Finding a good SEO consultant is sometimes hard to do, if you do find a good SEO person they sometimes show you techniques that will assist you in getting your site to number one. One
important part when designing your site is to find an SEO consultant that is able to work with you designer, by both working together you will get a site that is well designed and seo ready. All of your other SEO strategies won't help you at all if you choose the wrong keywords.

A great tool to help find keywords that are associated with your sites theme would be overture's search term suggestion tool, you are able to retrieve statistics that we determine which keywords you should use to market your website and build your sites ranking. This is a great tool to use when you have no idea what keywords to choose from, the tools give your statistics that were just searched on.

Yahoo is perhaps the only search engine that still uses the meta keywords tag but places very little weight on it. Meta Tags are most commonly used to distinguish the keywords that are relevant to a page's content.

When writing articles make sure the article is in the same theme as your website, this way when you are looking for keywords you will be able to use the keywords that match your sites theme. When placing a link on the article, make sure the anchor link is one of you keywords, don't use the domain name of your site, and use the anchor link with one of you keywords. Distribute as many articles as you can with the keywords for your website, this will build on the keywords you want the search engines to use.

If you are posting to directories or doing some type of reciprocal link exchange make sure the title has your keywords in it. Try not to make a title that has none of you keywords.

About The Author:

http://www.linknetics.com is software that helps reciprocal link exchanges. Spread your links everywhere by article submitting.

Labels: Keyword Research

Labels: Keyword Research

By: Karon Thackston

By: Scott Lindsay

Keywords. always keywords! It's amazing how much of a headache
they can be. You spend hours and hours researching, planning,
making lists, and calculating keyword density, for what? To be
successful online, to reach those high SERPs all webmasters and
online entrepreneurs dream about: to be number one.

You are ready to pay the price; you are ready to choose a
company that promises you top ten results guaranteed. Guess
what? There are no warranties; there is no keyword secret
formula. You want to be number one? That's hard to achieve, but
not impossible. You can do it on your own. You'll need to learn
a lot, to work day and night, to invest your time in this
effort. But you will succeed.

So here you go: choose your keywords wisely. Use them even
wiser.

To use keywords means to introduce them into the content of
your web pages in a natural manner: not too many, not too few.

Is there a keyword density secret formula? Nope.

There are, however, some guidelines.

No keywords = no placement in the SERPs (search engine result
pages). No placement in the SERPs = no traffic. No traffic = no
revenue. No revenue = you don't have a business. So invest time
and effort in choosing and using keywords.

It is important that your keywords appear in the META tags
(page title, meta title, meta description, meta keywords) and
the content of the page. However, too many keywords could get
your site penalized for spamming. Too few. bring no results.

Each search engine places different importance on keyword
density. Google requires a maximum of 3%, Yahoo! needs a 5-6%.
Is it safe to go beyond Google's guidelines? Not really. Then
what? Place importance on the keyword modifications: bold,
italic, type size, underline, highlight, hyperlink. Take care
where on page you place the main keywords: the heading, at the
beginning of your first paragraph, at the end of the last
sentence of your text, in subheadings, in hyperlinks and so on.
You do this in a natural, readable manner and you cannot fail.

So don't target too many keywords or keywords phrases: one or
two will do. You could even target three if you have a lot of
content on one page, but not more. Don't optimize your page for
fast results, but for lasting results. Pay attention: if you
want to be competitive, focus on one keyword per page and keep
its page density to the minimum.

You have a public relations website. Then "public relations" is
your keyword phrase. Start optimizing for it. Create sub pages
to support the home page optimize those for keyword variations
and some related low competitive keywords. Keep your content
simple, relevant, useful.and don't stuff it with keywords.
That's all you need to know about keyword density.

Not convinced? How about this: Google will change its
algorithms soon. Why don't you run a keyword density checker on
your website and have a chat with your SEO team or expert? You
wouldn't like Google to ban you for keyword stuffing, would
you?

About The Author: Scott Lindsay is a web developer and
entrepreneur. He is the founder of http://HighPowerSites.com
and many other web projects. Get your own website online in
just 5 minutes at http://www.HighPowerSites.com

Labels: Keyword Research

By: Vishy Dadsetan

These series of articles address 33 ways you can use these
keywords to the best of your advantage.

The use of keywords are ordered to begin with you and your
interests, then your Web site html source codes and tags, then
creating highly optimized Web page and targeted content for
higher search engine ranking and ends with marketing of Web
pages based on your keywords and phrases.

The first use of keywords that I have rarely seen done is to
correlate your passions and expertise with marketable products,
services and niche Web sites.

Let's begin there and in the future article address the other
32 uses of keywords and phrases.

* Single Most Important Web site Ingredient

What is the single most important ingredient of a successful
Web site? Is it Web Design? Web content? Products and prices?

You cannot find the answer in any of those.

The answer is you. You bring life, vibrancy and success to your
Web site and not the other way around. Show me any successful
Web site and I will show you dozens of failures just like it
with better design, more content and cheaper products.

What makes one Web site successful and an identical one a
failure? It is the owner, her creativity, hard work, diligence
and passion.

That is why the single most important contribution of keywords
is to help you explore your experiences and discover your
marketable niche.

When we hear that doctors and lawyers are making a ton of
money, we don't pretend to be one, do we? Why not? Besides the
legal issues, everyone knows it takes 6-10 years of intense
study after high school and to become a doctor or a lawyer and
don't forget the cost and competition.

Only after all this enormous expenditure of resources, these
individuals will be able to help anyone with their health or
legal matters. Sometimes even years of training is not enough
if the fire of healing is not burning in a doctor's heart or
thirst for justice in not in a lawyer's mind. I have to admit
that today's society has changed drastically from Dr. Marcus
Welby to Nip/Tuck. As a consumer which type of doctor do you
prefer?

Keep your answer in mind when you read the next segment.

When it comes to the Internet, as soon as a catchy advertising
is shown or a persuasive email is received with couple of snap
shots of huge income earned, many jump aboard. They start a Web
site and begin the attempt of selling these "wonderful" products
or services they really know nothing about.

Their Web sites reflect this lack of knowledge and passion.
Consumers deserve our best if we want them as our clients. And
with the tremendous exposure they have to thousands of Web
sites they are highly educated in what they want. But they are
also overwhelmed and they are looking for something that stands
out.

We as Web site owners need to understand the same challenges
that a brick and mortar business faces and a large part of that
is understanding consumers and really taking care of them. If we
don't, we are left with the question of what went wrong? Where
are the fortunes promised?

Nothing went wrong and the fortunes are there. The harsh
reality is that in most cases we chose the products and
services to sell without a single thought to our qualification
to sell them or our passion to sustain our efforts to make a
Web site a success.

*Use Keywords To Qualify Yourself And Serve Your Customers

Let's go back to the role of Keywords in this process.

I believe you should begin by qualifying yourself, discover
your expertise and uncover your marketable experiences. The
process takes a little time but it is fairly simple and it will
serve you as the unique corner stone of your success, which no
one else can imitate. This is about finding your path, your
keyword and your niche.

To begin, write down your educational experience, your hobbies
and most important what you are passionate about.

Then, write down what you have done in the last ten years.

Can you condense what you have done in each of the last ten
years in one line? This is not to diminish the value of each
year but it is to crystallize the lessons learned.

One line for each year for a total of ten lines. Then take the
first line and write down what you had done each month, one
line per month for a total of twelve months. Don't worry if you
don't remember every little detail. You want to keep it general.

Remember that you are not writing a resume and you are not
trying to convince anyone that what you had done is valuable.
You as a spiritual being, have an intrinsic value beyond your
activities and relationships. This is a process of
self-exploration to look at the past and find seeds of success
that lay there dormant.

Once the list is done, expand each line to include details of
the experience. You will soon find out you have expertise in so
many areas you did not even think about. Most people tend to
neglect their expertise in an area simply because they have
done it so long that it is second nature to them and they do
not put value on it.

To help you get started let me give you an example from my own
list a few years ago.

Short Version - November 2003 - Replaced the old lawn.

Expanded Version - I live on about an acre of land and this
process, replacing the old lawn, took about a month and I hired
five people to do the job. My main function was research, since
by nature, I needed to know how things worked and I wanted to
make sure that I received high quality workmanship.

Over the course of the month, I spent over 40 hours in hands-on
training. Many people don't know that a regular college course
on a quarterly system is ten weeks and three hours per week for
a total of 30 hours and it is not hands-on. Remember that
anytime you complete a project that requires more than 40 hours
to complete, it is equivalent to taking a college course.

For me, definition of a project is something that you plan,
research, act upon and complete.

By the time we were done, I had both more knowledge and
practical experience than most people about soil condition,
types of lawn, self repairing lawn, over-seeding lawns, the
proper irrigation distance, correct drop angle for drainage,
trenching equipment, lawn lighting and a dozen other things.

Now that I had my "one liners", let's look at the words I used
to describe the action. In this case the most common word was
"lawn." So I check the demand for that keyword and this is what
I found.

The marketable demand for many of these items is huge. For
example, just the keyword lawn has the following consumer
keywords and related demands, 27467 lawn care, 4709 lawn
ornament, 4456 lawn equipment, 3685 Christmas decoration lawn,
3455 lawn maintenance, 2488 lawn sprinkler, 2046 lawn
decoration, 1583 lawn fertilizer, 1372 lawn aerator, 1000 lawn
mowing, 952 lawn sprinkler system, 757 lawn irrigation, 666
lawn roller.

Now, because of my personal experience, I could provide real
help and practical advice for most people with their problems
in many of these areas and I have for my friends. I could write
content, start a blog, point to solutions and products. In
simple terms, I am now partially qualified to sell products
related to the above terms. But by the same token, I still
don't know anything about lawn mowers, or lawn tractors and I
am not qualified to offer advice about these.

When looking at keywords, I ask myself, am I really qualified
to help anyone by giving them advise about lawn tractors or
lawn mowers. If the answer is no, then I move to the next
keyword or if I am passionate about it I spend the time to
acquire the expertise.

* No Heart - No Web site

Will I now rush to create a lawn Web site? Of course not. That
is not my passion. I am not even remotely interested in the
subject. I may at some point write an article about Bermuda
grass and lawn fungus that has cost me more money and effort
than any other thing related to lawns. I just mentioned this so
that you know each experience has a tangible marketable value if
you really look at it.

When you plan to spend a few hours a day on a Web site, you
should do something that you are passionate about. I emphasize
passion because expertise can be obtained but passion has to be
there.

Above was an example of what is possible when you can really
look at one experience from a marketing point of view and I
hope it can help you crystallize the past and begin harvesting
the fruits that it has brought you.

When I look at my list, writing in all its variations is a huge
part of my activities. Every month I spend money on books to
read, books on how to write, books on grammar, dictation,
origin of words. Writing and writing related activities occupy
a third of my daily activities and of course it shows up on
every list I make for every month of the year going back more
years than I like to count.

Now, if you were me and had to choose between a Web site that
has to do with lawns and a Web site that has to do with
writing, which will you start?

Alas, I am still far from the writer I want to be so I do not
even pretend to be a writer or give advice on it. Instead I use
my passion for writing to create content for Web sites. I have
found my niche and I hope these ideas can help you find your
niche as well.

I want to leave you with a quote from Malcolm S. Forbes who
once said, "The biggest mistake people make in life is not
making a living at doing what they most enjoy."

To see real life examples on how others have turned their
passion into profitable Internet business, check out
http://www.askdomain.com/web-hosting/business-web-hosting.html

About The Author: For additional information visit:
http://www.just-search-engines.com,
http://www.just-web-marketing.com, and
http://www.askdomain.com.

Labels: Keyword Research