Small Business Marketing | Getting Great At Article Writing

By Marketing Buzz

This article looks at what and why small and medium sized business owners need to do to turn their ideas and dreams into reality by actually using article writing to grow their business.

Using article writing as part of your business marketing can generate traffic to your website and increase your income and exposure for you and your business.

In this article I'm going to look at why article writing is one of the easiest ways in which to market your business and why it needs to form part of your ongoing marketing mix.

If your business has a website, a blog or an online shop then article writing is for you. You can have the best website in the world but without regular visitors and traffic to your site then it's not really worth having on online presence at all. And there really is only 2 ways to get traffic to your site – you pay for it (pay per click, banner advertising, affiliate schemes, directory advertising etc) or you get free traffic (optimization in the search engines natural or free listings
being the main way).

Don't get my wrong paying for traffic can really work and pay per click advertising is great as it gives you instant results and if you can convert visitors to sales then it can make you and your company money.

HOWEVER, you can get even better results by being listed high in the natural search engine listings (or SERPS) and article writing can really help with this.

When people use a search engine like Google they are presented with numerous listings based on what they are searching for. The sponsored (or paid) listings appearing at the top and down the right hand side and the free or natural listings appearing on the main page. Pretty straightforward yes? But what am I telling you that you don't already know?

Well did you know about the 70/30 rule?

The 70/30 rule means that 70% of visitors to a search engine will click on a free listing rather than a paid for listing who just get 30% of total clicks. This means that even if you run highly successful pay per click campaigns over two thirds of people searching for your product/company/service could be going elsewhere unless you appear high in the free listings.

Now if you have a large marketing budget then I'd recommend investing in search engine optimization (be careful though as there's thousands of so called SEO experts out there who make big promises without delivering).

However if you don't have a large budget then article writing can really help you move up the rankings, establish you as an expert in your field and mean you get traffic, visitors and sales for little time and money.

Marketing done well can transform your business from an also ran to leaders in your particular field and size of your budget doesn't have to hold you back. Be smart with your marketing and article writing and watch your business grow – JUST DO IT!

About The Author:

Mark Burdett is the owner of The Marketing Buzz. For information on The Marketing Buzz and their range of small business marketing services visit http://www.themarketingbuzz.co.uk

Article submission

By John Soares

How To Put Your Targeted Customer In A Buying Mood

1. Know your targeted customer. You must have an intimate knowledge of his wants and needs. Ask yourself:

a. "How does my product(s) benefit my targeted market?"

b. "Why should my targeted customers buy from me?"

c. "How will I fill my targeted customer's wants and needs?"

Once you have answered these questions, start writing your web copy. When you think you are finished, get an unbiased person(s) to read it and give you constructive criticism. When you think you have excellent web copy, move on to # 2.

2. Now take a closer look at your sales copy. It MUST make your targeted customer think:

a. "Hmmm..I really need this Product X" AND

b. "Gee, I wish I'd found this Product X six months ago".

Does it make you think those thoughts? If you have any doubts, get a few more unbiased persons(not the same ones!) to read your web copy. Ask them what thoughts come to mind as they read it. Don't stop rewriting until you hear your reviewers echo "a" and "b" above.

Do this properly and you can be sure that your targeted customers will have these positive thoughts too once they read your web copy.

Now let's move on to # 3.

3. Your potential customer is now in a receptive or buying mood. This is exactly what you want! Your customer will think you are giving him valuable information, as opposed to a sales pitch. Work hard to keep that positive impression. Now that your potential customer is in a buying mood...

4. It's decision time! Your customer MUST feel that he is making up his own mind. He will then justify his decision based on his wants and needs. Once your targeted customer has completed this step, your chances are excellent that he will place an order. Now for the most important thing...

5. Explicitly ask your customer to order your product. Make it VERY easy for him to do so. If you sell your own products, be sure you can handle credit cards, or at least online checks. The less time your new customer spends in the ordering process, the less time he has to change his mind!

6. Offer further information that your targeted customer can read online. He may not be ready to order your product today, but he may order after he reads your more detailed sales material. Remember, your potential customer may just need a little more convincing for him to become a buying customer!

Best of luck and many sales to you!

About the Author:

John Soares
Persuasive Web Writing Makes The Web Sale!
http://www.persuasive-web-writing-means-higher-web-sales.com/article_annbiz.html

More Tips for Better Writing

By Tim North

Your readers judge you on the way you write.

This applies whether you're writing advertising copy, a college or business report, a web site, or the next great novel; and it is these judgements that will determine the success or failure of your venture.

For example, would you buy a book if you flipped through the pages and saw spelling errors? Probably not. Such errors would detract from the CREDIBILITY of what was written. Similarly, the Internet is full of web sites offering to tell you how to write fantastic advertising copy that will triple your sales. The irony, is that most of these site look like they're written by an illiterate. You know the ones: spelling errors, poor grammar, ridiculous punctuation, and way too many exclamation marks.

Good, solid writing skills are necessary whether you're writing for business, college or fiction. In this article, I'm going to look at a frequently misunderstood area: hyphens.

Yes, it sounds dull; I admit it. Wait, though, before being tempted to put this article to one side, and test yourself with these real-world questions.

Q1. Why do many dictionaries list "infra-red" with a hyphen, but "ultraviolet" without?

Q2. Why does only the first of the following sentences need a hyphen?
We will discuss public-safety issues.
We will discuss issues of public safety.

Q3. Which of these is the preferred spelling:
co-ordinator or coordinator?
mid 1990s or mid-1990s?
selfesteem, self-esteem or self esteem?

Are you certain of all your answers? If not, read on, and we'll cover some simple guidelines for using hyphens. (You'll also find the answers to the questions above.)

SEVEN SIMPLE TIPS FOR USING HYPHENS
-----------------------------------

1. The prefix "self" is nearly always hyphenated; e.g. self-esteem, self-image, self-conscious.

2. When the prefix "ex" is used to mean former, it is always hyphenated; e.g. ex-wife, ex-premier, ex-treasurer.

3. Most of the time, prefixes don't need a hyphen; i.e. most dictionaries list "coexist" not "co-exist."

4. We do sometimes use a hyphen after a prefix, though, if the main word is only one syllable; e.g. infra-red. By comparison, ultraviolet doesn't need a hyphen (according to most dictionaries) because the main word is not one syllable.

5. Use a hyphen after a prefix in order to separate a doubled vowel; e.g. pre-empt, de-emphasise. There are some exceptions, though. Most modern dictionaries spell "cooperate" and "coordinate" without hyphens.

6. We tend to hyphenate compound words only if they come before a noun, not after. For example, we write a "public-safety issue" with a hyphen, but "an issue of public safety" is written without one.

7. Use a hyphen after the prefix if the main word has a hyphen of its own; e.g. non-customer-focussed approach.

Armed with these simple guidelines, you'll soon be using hyphens like an expert. Good luck! :-)

About the Author:

Tim North (info@...) is the author of "Better Writing Skills" -- a 200-page, easy-to-understand, downloadable book that will give you a competitive edge.

You can DOWNLOAD A FREE CHAPTER that's full of practical hints and tips from http://www.betterwritingskills.com

How To Measure The Effectiveness Of Your Article Marketing Campaigns

By Bill Platt

I frequently rant on Internet marketing and some of the gurus who try to bend your ear. Why? Because many of these so-called gurus trash everything that makes sense in this Internet world,
especially when they realize that they cannot make money from the techniques being recommended.

I don't preach marketing concepts solely for the purpose of selling my products and services. (If you happen to buy my products or services, then awesome, but that is not my point when I share information from my SEO and other marketing campaigns.) I preach the concepts that I have used for myself successfully. Either you can trust me and test the things I recommend, or you can listen to the gurus and drown yourself in pity, when you realize you are not finding the success you seek.

I present things in such a way that anyone can actually go out and try my suggestions on their own, with or without my help. I want you to at least try what I suggest. I don't want you to try once, but I want you to commit yourself giving the suggested methods a chance to work for you.

Yes, I preach article marketing in connection with building link popularity value for your website (and I operate an article marketing company). But, I am not the only article marketing company out there. So, it remains possible for you to employ my article marketing techniques, without actually using my services specifically. (If you want to use my services, great, but you don't have to do so.)

Frequently, new customers come along and say, "Bill, I am going to try this once. If it works out for me, I will be back." My response is often, "Dude, you are selling yourself short, when you do something just once!"

As a person who has only written one article, you are just one in thousands of uncommitted, wannabe article writers. Your article may very likely be overlooked, because the publishers do not yet know your name or why they should care that you are writing articles.

When publishers have seen your name, 3, 4 or 10 times, then they are more likely to open your articles to see if they like your writing style and to see why they should pay attention to your message. Once publishers begin to pay attention to what you write, then publishers will open more of your articles, and perhaps publish your articles more frequently.

When you do a one-time out article, you are riding solely on a prayer, for success. (I am not in the prayer business - please see your pastor for that service.) But, if you can commit yourself to ten articles, your chance for article marketing success has been improved tenfold.

The first thing that needs to happen for article marketing to work for the promotion of your website is for you to create great content that other people want to publish. Then you must get noticed by the (ezine and website) publishers that will want to publish your articles. Once you have an audience, don't let them down --- keep giving them more content so that they can turn to you always.

To express this point, let me share a couple names with you. How many of you have heard of Willie Crawford? Willie has written and distributed 123 articles through my program, and he has 140,000 search results for his name in Google (http://www.google.com/search?q=%22willie+crawford%22).

My friend Clinton Douglas IV has written and distributed 36 articles. Google credits him with 17,500 mentions in the Google search results for his name (http://www.google.com/search?q=%22clinton+douglas+iv%22).

Both of these gentlemen suggest that they rely primarily upon articles to build their presence online. Of course, Willie is somewhat of an exception, since he has his fingers in so many pies. But, Willie still attributes much of his success to article marketing.

When it is time to measure your article marketing success, you should never go to Google's public search results and pull a simple search for your name or a link:yourdomainurl.com search. You should not even go to Yahoo's Site Explorer to find the same inforamtion.

Instead of relying on the public records for inbound link counts, you should register your website in Google's Webmaster Tools control panel at: http://www.google.com/webmasters

On the public side of Google, my site shows 33 inbound links (http://www.google.com/search?q=link%3Athephantomwriters.com) and Yahoo Site Explorer credits me with 1,478 inbound links. But, inside of Google's Webmaster Tools, I have +10,000 inbound links according to Google's records. I am not going to divulge exactly how many inbound links I have (according to Google's Webmaster Tools), but even I was surprised by the strength of my link counts.

The fact is that Google will only show you a really small sampling of the inbound links for your website, and while Yahoo is more free with this information, they also fail to show anything more than just a small snippet of the number of links you will actually have for your website.

So, if you are truly interested in learning the value that you created with your article marketing campaign, you absolutely have to login to Google's Webmaster Tools to get to the truth of the matter.

But, building links is just one facet of a successful article marketing campaign. There is also the reputation you build for yourself when you teach your readers something of real value in your articles. There is the consistent traffic you can receive to your website when your article is published on a website that has a regular audience. And there is the surges of traffic you can receive to your website when your article is published in a large newsletter.

I have always tried to play straight with folks, so please take this advice as it is intended. If you are only going to do one article to see where article marketing can take you, spend your money on paid advertising instead. But, if you really believe that those of us who have written hundreds of articles do so, because this marketing method works, then make a serious commitment to seeing an article marketing campaign through to success.

About the Author:

Bill Platt has been providing article marketing to his clients since 2001 at: http://www.thephantomwriters.com/ He offers ghost writing and article distribution services. With lots of experience writing articles that attract publishers, readers, traffic and sales to his website, Bill wrote an ebook to share the secrets of his article writing success that can be found at: http://thephantomwriters.com/ebooks/article-marketing-traffic.html

Or read his blog at: http://article-blog.thephantomwriters.com/

How To Inspire Yourself To Write Articles Others Will Want To Read

By Bill Platt

Anyone engaged in writing articles for offline publications or online business has occasionally struggled with the question of "What to write?"

Methods To Help The Average Person To Start Writing

Maybe I am just an overly optimistic person. I have always believed that anyone committed to writing an article can write an article. The problem is that most individuals simply do not have the belief in their own skills and insight. That is the reason why we ghost writing lot will always have a job. As long as there are people who doubt their own skills or insights, I will always have a job.

One of my good friends, Clinton Douglas IV(http://www.thephantomwriters.com/recent/author/clinton-douglas-
iv.html), learned the lesson of understanding that he had his own abilities and skills that he could utilize to write his own articles. He learned that he could turn his insight into literature worth reading, by simply calling his favorite ghost writer on the phone (me) and sharing his thoughts on a topic. He was always amazed how it seemed like I could read his thoughts and mind and put his thoughts to paper, even the thoughts that he did not mention specifically to me.

Most people simply don't have a favorite ghost writer on the other end of a telephone call. For them, they should sit down to the computer and type and type and type, with little to no regard for proper spelling, grammar, or storytelling. The first draft should always be used to get one's thoughts out of the brain and down on paper. Spelling, grammar and wording can be fixed during the editing process.

My friend Clinton utilizes this technique on occasion too. He wrote an article one time, by just spilling his brain onto the page. He wrote from his heart and got his thoughts all out of his head. When done, he sent me his final draft for editing. Sure, there were many words that were fixed, a lot of bad grammar that was corrected, and wording that was massaged, before we found the final product. Once written by him and edited, we put his
(http://www.thephantomwriters.com/free_content/db/d/3:10-to-yuma- lessons-learned.shtml) "3:10 to Yuma" article out on the World Wide Web. Almost immediately, my friend Clinton started receiving compliments for his story. Many said it was very inspirational.

I believe in your ability to write your own articles, even if you do not.

Even if you can never bring yourself to write your own articles, that is fine, since we professional ghost writers are happy to write for you.

How Professional Writers Find Inspiration

When it is time to sit down to write an article, we professionals sit down and start reading. Inspiration is a thought that comes to our mind while we are reading information on our target topic. Our thought is never to rewrite what other writers are talking about. Instead, our inspired thought is often an extension of the words we read that were penned by our peers.

How many times have you been reading something written by someone else, and you felt that the author should have ventured off on a tangent that he or she left hanging? Inspiration often occurs rght here in this moment, at that very intersection of this thought.

Once you know the question left unanswered by another writer, then you will have found your own direction and inspiration for writing your next article.

Answer The Unanswered Question and More...

When you want to use articles to promote your online business, it is not enough to answer the unanswered question. You actually need to venture a bit further afield and to ask yourself one very important question: Is the person most likely to buy your product or service also interested in having this question answered?

When you write for promotion purposes, you should always try to speak to the hearts and minds of the people most likely to buy what you are selling. If your potential clients are asking the
same questions as you are, then you know what questions you need to answer for your readers. It is in answering questions important to your customers, where you will begin to find real success using promotional articles to promote your business.

Help your customers answer questions they want answered, and they will help you to earn the sales you need to keep your doors open to others.

Final Note About Inspiration and The Writing Process

This article began as a blog post, written in a blog I contribute to weekly:
http://articlecontentprovider.com/article-marketing-blog/2008/06/22/where-does-inspiration-come-from/

I often write a blog post as my first draft of an idea. Then I massage the message to make it worthy as a promotional article, an article to be read by a larger audience.

Sometimes my first draft is an answer to someone who asked me a question about my service. I answer his or her question from the hip, then I copy-and-paste my answer to a word document and massage the copy for a public audience.

Many times, this first-draft, second-draft process has helped me to create some of the very best articles I have written. Due to the fact that my original article draft is put together as an answer to a question that one of my potential clients had, it permits me to write an article that answers a question that many of my other potential customers may also be thinking.

In answering questions for the larger audience, I have found great success for myself in article marketing. Given a little bit of motivation and commitment, you can make my processes work for you too, to build your own success online.

About the Author:

Bill Platt has been providing article marketing to his clients since 2001 at: http://www.thephantomwriters.com/ He offers ghost writing and article distribution services. With lots of experience writing articles that attract publishers, readers, traffic and sales to his website, Bill wrote an ebook to share the secrets of his article writing success that can be found at: http://thephantomwriters.com/ebooks/article-marketing-traffic.html

Autoresponders Are a Publishers Best Friend

Article by Bill Platt

How many times have you subscribed to a new ezine (online newsletter), and then when the first issue of the ezine arrived, you were scratching your head as to how your email address ended up on the list? Our lives are often so tedious that little details often slip right from our memory.

The point is this. If it happens to you, you can rest assured that others have the same experience as well.

Sometimes when this happens to us, we just unsubscribe from the list after that first issue. We cannot remember what compelled us to subscribe in the first place, and the first issue of the ezine does little to rekindle our initial enthusiasm for the ezine.

As publishers, autoresponders can serve us well. When used correctly, autoresponders can strike while the iron is hot, cementing the subscription for the new subscriber.

If your ezine has been around for a while, or only for a few issues, seriously consider taking the time to compile a "Best Of" issue.

Be certain to list subscription instructions near the top of your "Best Of" issue, and also ask people to forward it to their friends.

Your "Best Of" issue should be placed into an autoresponder email address, and then given away at every opportunity. The moment the issue is ready, you can notify your subscribers of the existence of the issue. In the ezine information area of each issue, you can also remind subscribers that the "Best Of" is available at such-and-such email address. Ironically, some of your subscribers will download your "Best Of" several times.

The most important reason for building the "Best Of" issue is not for the benefit of your current subscribers, though most of them will appreciate your making it available to them. The best reason to implement the "Best Of" autoresponder is for your new subscribers!

When someone subscribes to your ezine, they will receive their "Welcome to My Ezine" notice. As they are reading the "Welcome" message, their enthusiasm is bubbling over. Waiting for that first issue will be tough unless there is an invitation to receive their first issue NOW.

In your "Welcome" message, you should let them know that if they would like to get started right away reading your ezine, then they should send a blank email to your autoresponder address for the "Best Of" issue.

New subscribers will gorge themselves on your "Best Of" issue, and they will remember your ezine when the first new issue arrives in their mailbox. If the "Best Of" issue was precisely what they were looking for, you can rest assured that they will eagerly open each subsequent issue of your ezine, with delight in their hearts.

If you do not have the ability to set up autoresponders on your own domain, one company that offers a free autoresponder service is: http://sendfree.com/

If you take the time now to implement the "Best Of" autoresponder, the rewards will most certainly be long-lasting. Remember, the best time to get a new subscriber to fall in love with your ezine is when their interest is the highest --- at the very moment they subscribe to your ezine.

About the Author:

Bill Platt has been engaged in article marketing since 1999 and has offered his services to others since 2001 as a article marketing service provider. He offers article ghost writing and article distribution services, to his clients, many of whom have been with him since early 2002: http://www.thephantomwriters.com has written an ebook to teach people how to be as successful with article marketing as he has been. Bill's Article Marketing ebook has received many excellent reviews.
http://thephantomwriters.com/ebooks/article-marketing-traffic.html

Top Seven Ways How Writing Articles Can Explode Your Business

By Nikki Mhlanga

The importance of attracting highly targeted traffic to your website cannot be overemphasized. Routing web traffic to your site can be your only means of survival, especially in the very competitive ecommerce world. Getting a high search engine ranking can be very difficult. Fortunately, there is plethora of website promotion strategies you can use to drive traffic to your website.

There is a wide variety of strategies you can adapt, from paid advertising to affiliate marketing. However, most of these techniques require payment. Nevertheless, there are ways to promote your website and increase your web traffic without spending anything.

Writing articles is one of the best web site promotion strategies you can use, and they can be very effective. How, you may ask, can writing articles help improve your web traffic? Here are the top seven ways in which it can help explode your business.

1. Reach more people When you write good articles, you must share them with other people, and attract traffic to your site in the process. You can post your articles in your website or you can submit them to other sites such as e-zines and online publishers. By submitting your articles to these sites, you give exposure not only to your ideas but also to your website. Simply include a link back to your site or include your information in the resource box. With this, you get exposure and free advertising as well.

2. Free Advertising Submitting your articles to other websites presents an opportunity to advertise your website without paying exorbitant fees. Although you should avoid marketing language in your articles and make it informative and useful to your readers, you can always include your site's link in the resource box. In addition, by making your article relevant and helpful to your readers, you are making a good impression for your website, which could ultimately lead to a visit and hopefully a purchase. Good quality content in an article is far better and more effective than a few lines of ad space.

3. Gain High Search Engine Ranking Create a new web page for your article in your website. Optimize your article to make it search-engine friendly. Use top-ranked keywords and Meta tags that can give your website a high search engine ranking. As soon as you upload your new webpage to your server, search engines will spider through it and you can gain an increase in search engine ranking. Remember that search engine optimized content is a very effective strategy to gain a high ranking in search results.

4. Increases Link Popularity

Instead of looking for other sites who would want to establish reciprocal links with your site, you can simply submit an article to other sites. Just do not forget to include a link to your site in your resource box. When these websites pick up and publishes your article, you automatically get a link partner. Link popularity is one of the factors used by search engines in determining search engine rankings. Make your article especially useful and appealing, so that more websites will be encouraged to publish it.

5. Optimizes your site for improved search engine ranking

By making your site keyword rich, you can greatly improve the search engine ranking of your site. Remember that keyword density is one of the most important factors that search engines use when determining the search engine ranking of site. However, you should always provide relevant, useful and pertinent information. Avoid the temptation of overusing keywords just to gain a high ranking as this may turn off most web surfers. Relevance and quality is still the most important things to consider when writing articles and it will be doubly useful to your site if you make these articles search-engine optimized.

6. Establishes a Good Impression and Reputation

By writing excellent, original and relevant articles, you not only give your site exposure, you are also creating a good impression on your prospects. Encourage more people to visit your site and do business with you by establishing an impressive reputation through your articles. Be seen as an expert in the field and your will ultimately gain more customers eager to do business with you.

7. Enhances your credibility through references and testimonies

Certainly, your articles are going to receive feedbacks and testimonies when you publish them in e-zines and free article sites. Record these positive feedbacks and comments and use them as promotional material in your website or in any of your advertising efforts. Your credibility will be greatly enhanced by these feedbacks, as it will create a good impression on your prospects as well as your existing customers.

Original, relevant, useful and pertinent articles are important tools you should utilize to improve and explode your business.

About the Author:

For 3 Easy Steps To Make Money Online, Visit: http://www.smart-homebiz.com/pips.html

How to Use Your Articles To Create Ebooks

By Maria Marsala,

Who would have thunk it? You've completed several written articles on the same topic - a good idea if you want to become known as an expert. Now you want to turn those articles into a money making ebook. But how to do it? What's next? What do you need?

You could simply take your articles, jam them into a PDF file, and call it an ebook. However, if you want your ebook to reflect your professional, credible self, and get you "this" much closer to creating a "book", then follow the steps below:

1. Start with a word processing program, such as MS Word.

2. Place all of your articles in an order that will make sense to a reader.

3. Make sure that concepts flow. How? One key step is to remove redundancies that occur because each article was originally free standing.

4. Find ways to connect the first article to the 2nd article. A copywriter or editor can easily do this.

5. Leave lots of white space on each page. At least one-inch right and left margins because it makes the page easier to read.

6. The font size for the text on the page should be at least 11 or 12 points. This is especially true if your ideal clients are over 40 years old. Many people use Arial or Verdana for ebooks since it's easier on the eyes than Times Roman.

7. You want pictures or illustrations scattered throughout the document. However, you don't want to use the clip art that came with your computer. First that art is for personal, not commercial use. Secondly, you want to look professional and not thought of as cheap. There are low cost graphics for sale on the Internet for you to use.

8. Titles and sub-titles should be a much larger font than the text. Don't underline titles because people will think that they're supposed to click on them; instead, use bold, color or italicize them. You can even use special fonts, like Tahoma for titles.

9. By formatting your ebook like a professional, it will be easier for you to turn it into a book! How? Read the next few tips.

10. Create an eye pleasing cover page for the ebook, and a cover that looks like a book cover, for use on your web site. Add pictures within your ezine but remember, you don't own clip art, and you can't use it for monetary gain. Have your designer add graphics that you own.

11. The first few pages after the cover should be numbered with roman numerals. --Page ii is for testimonials from clients and those who have read and used the ebook. --Page iii is your publisher information page with copyright information. Open a book and you'll see this important page! --Page iv can be used for acknowledgments of others that you'd like to mention. --Page v tells others how to use the ebook. --Page vi is an Introduction to the book, written by you or someone else.

12. NOW comes your ebook, and it is numbered, 1, 2, 3 etc. Make sure you include: --Then comes the table of contents which can link to the pages the topics are placed. --Within the ebook be sure and invite readers to visit your web site. --In an appropriate place of your ebook, maybe in the middle, offer a special on a product that the reader of the ebook may enjoy. --Again, to get people to your web site, place additional resources on a page on your site and link from the book to that page. --Create a "Call to Action" on your next to the last page! Again, the goal is to get your readers to your web site. --Don't forget to create an all about you and your company page ... with your picture!

13. Next convert your ebook to PDF format, making sure that all the links in the ebook are clickable.

14. Research shipping cart software or programs to use to sell your product online.

15. Consider creating an affiliate program for your product and let others help you market your product in return for a commission.

Remember that even 8 x 5 1/2 books only need 64 pages to be bound! If your ebook is more than 30 pages in a Word Document, chances are you've also created a book!

Congratulations. You've completed your ebook!

Now, you're ready to price and promote your ebook.

About The Author.

©2006 Maria Marsala. Helping women business owners accelerate profits and improve productivity -- quicker, by providing one-on-one kick-butt, No BS, practical business and marketing coaching, consulting and training. Check out our services and products and save time and maximize your success. Join "No BS Business Advice Ezine" to receive your audio and 2 reports now. www.ElevatingYourBusiness.com

The Skinny On Article Directories

By Bonnie Jo Davis

Article directories (also known as article archives) are searchable on-line databases of articles contributed by multiple authors. The goal of an article directory is to collect articles on certain topics and offer them to publishers to place on their website, in their e-zine or in print. Each article directory has unique guidelines for both authors and publishers. The benefits of submitting your articles to directories are numerous and include:

1. Most directories give you a separate page for each article and some publish your photograph along with your articles. This allows an author to promote their articles without needing a website of their own.

2. Directories are a magnet for publishers. Most publishers are looking for specific articles on a specific topic and they are more likely to find such articles in a directory rather than in an individual e-zine that offers reprintable articles.

3. Many directories allow you to edit your articles and change your by-line as many times as you want.

4. Some directories offer a news feed that automatically adds your new articles to dozens of websites.

5. Article directories may have a good search engine page rank that that makes them ideal for providing a one-way link to your website.

There are hundreds of article directories on the internet. I am constantly searching the internet for new directories to add to my list but I have found that I receive the most benefits from older directories. Over time I have discovered a few directories that I absolutely love that I visit for submission and for research. A few of these are:

Alumbo! Magazine - This on-line magazine doubles as an articles directory and offers a free membership that allows you to submit articles in some very interesting categories such as ecology & environment, love relationships, paranormal & divination in addition to the normal business and career topics. Alumbo permits you to choose more than one topic for your article and often suggests additional topic pages where your article would be a good fit.

Article Alley - Allows you to register as an author for free and submits your articles across a network of sites. Allows for update of author profile, editorial access to your articles and a unique web page listing all your articles.

BPubs.com - Although this is a business site only it does accept articles in a wide variety of business subcategories. Google(tm) visits often because it knows that BPubs.com adds fresh content from many authors every day.

Constant Content - This is a unique article directory that allows you to sell or give away your content. You must register prior to submitting your articles in many different formats - all of which are editable at any time.

EzineArticles - Owned and operated by one of my favorite article submission experts, Christopher Knight. This directory offers more submission topics than other directories and much of the enhancements done to the site are based on author and publisher feedback. When I submit an article to this directory I receive more attention and traffic than I do from any other submission site on my list.

IdeaMarketers - You absolutely must register for a free author's account at Idea Marketers. Topics covered include business, holiday, lifestyles/self-help, technology, Christian, home/family/parenting and marketing. You are provided with a professional looking author's profile that includes your by-line and your picture after completion of a lengthy form.

Establish yourself as an expert in your topic area and take advantage of the many benefits of adding your content to every established and credible article directory. You are guaranteed to be delighted with the response you will receive from publishers who find your articles in the directories they frequent.

About The Author,

Bonnie Jo Davis has over a decade of experience in article submission both on-line and off. She offers an article submission service and membership site for serious article marketers. Visit http://www.articlesubmissionsites.com%22>article/ for articles, e-books and submission sites.

Types Of Work At Home Jobs

By Stephen Kreutzer

There are many options for someone wanting to work at home. The many types of work at home jobs means there is something for everyone. A person must first define what type of work at home job they want to find. This will make finding a work at home job easier.

Sales jobs are one of the biggest work at home options. There are direct sales jobs where a person maintains an inventory and sells the items. A good example of this type of sales job is
cosmetic sales Then there are sales jobs where the person sells products that are then shipped from the main company. Most often these types of jobs are referred to as affiliate programs. There are also opportunities to sell through online auctions. A different type of sales job is on the phone. The typical telemarketing job is becoming a popular work at home option. Sales are not for everyone, but those who work in sales find there is amazing money making potential.

Another work at home job type is customer service. Many of these jobs are on the telephone. The typical work at home customer service phone job involves answering incoming calls from people wanting to order from catalogs or off a television ad. Customer service can also cover such niche jobs as psychic reader positions or adult phone line work.

Writing is becoming a great market for work at home jobs. The market for website content is booming and many people are finding this type of work at home job suits them well. There are also resume writings positions and advertising writing. Writing work at home jobs cover a large range of industries and open up many possibilities.

Typing jobs are becoming popular as well. For many of these positions experience is required because they are in set market areas like medical or law. Typing jobs are most often called
transcription. There are not many opportunities in a work at home typing position for someone without training.

These are four great examples of types of work at home jobs. Almost any job can be done from home with the technology available today. There are so many choices that a person having a basic idea of what they want to do is going to have an easier time finding a work at home job.

About The Author:

Stephen Kreutzer is a freelance publisher based in Cupertino, California. He publishes articles and reports in various ezines and provides home business tips on
http://www.ezhomebusinessideas.com.

Where Are Your Articles Being Published?

By Bill Platt

There are a few article directory software programs in the marketplace. Some are great, some are good, and some stink to high heaven, for the writer and for the website owners.

In an ideal world, all article management software would be easy- to-use for the webmaster. Also in an ideal world, the submission process would be fast and easy for the writer. But, this is not an ideal world.

In today's article hungry marketplace, there are literally hundreds of websites where you can submit your articles.

Three Types of Article Directories

There are three kinds of article directories:

* Stand-Alone Directories of Articles Available for Reprint
* Stand-Alone Directories of Articles Available for Reading
* Article Directories Inside of a Website, with Articles Available for Reading

With these different kinds of directories, you will find different categories of webmasters. This distinction is more important than you think.

* Corporate Owners
* Independent Online Business Webmasters
* Hobbyist Webmasters

Personally, I own two article directories. One has nearly 2500 articles in it, and the other has nearly 5000 articles in it.

Both of mine are of the first type, Stand-Alone Directories of Articles Available for Reprint. But, I am not a corporate owner.
I am an independent online business webmaster.

The reason why the type of owner is important is that the type of owner will determine where your articles will be published today AND tomorrow.

Corporate owners have a bottomless supply of web server space available to them. In the corporate category, these directories are the most important:

* http://www.ezinearticles.com/

* http://www.goarticles.com/

* http://www.ideamarketers.com/

* http://www.uniterra.com/

Directory Owner Budgets

Most new article directory owners have a small budget for web hosting, and therefore, they have a limited amount of web server hard drive space.

Most of these new directory owners have jumped into their website with both feet hoping to cash in on their Google Adsense revenue.

After a few months, the truth will crash them into the wall.

On http://www.articles4reprint.com/, I have more than 4500 articles live. I have another 1000 articles pending my approval. Generally, it takes 30 seconds to approve one article. So, the
articles currently pending on this site will require an investment of another 8.5 hours to bring up-to-date. One day a couple of weeks back, I spent 19 straight hours approving articles on this site. I am not going to stop taking submissions to this article directory site, but it does require a lot of my time to maintain.

Perhaps I am exceptional. I will spend the hours required to approve articles, but will the next person?

I started this site with a basic account. I have had to upgrade my web hosting package three times to be able to continue accepting articles to the site. Will the next person make this kind of commitment?

The payoff for operating a website like this one is the Adsense revenue developed from hosting such a wide range of content on the website. In the case of the http://www.articles4reprint.com/
website, I am currently generating only $40 per month on my Adsense account. Will the next person consider this a fair trade of time for money? Likely not.

I Know This Is My Business, But Don't Take My Word For It

At various times, I submit articles to various directories. The distinction of "at various times" is actually important. Websites that were accepting direct submissions from me six months ago are no longer accepting submissions from anyone.

Writers want to believe that they can just crank out hundreds of articles, generating hundreds of links back to their websites. Sometimes they can, and at other times, they cannot.

It comes down to this. Every website where I submit articles has a human moderator at the other end of the transaction, and they have the right to choose what materials they will use and what materials they will not use. Each webmaster can also consider whether the time required for the approval process will help their bottom line.

These big article directories no longer accept articles from anyone. Also shown is the last date an article was added to the site.

* http://www.article-emporium.com/ - December 2005
* http://www.articletime.com/ - December 2005
* http://www.learnthis.info/ - August 2005
* http://www.family-content.com/ - May 2005
* http://www.certificate.net/wwio/ - April 2003

Many smaller directories have also stopped taking articles. In most cases, the websites show that they accept articles, but you never realize that they are not printing your articles until you
look or until you hit the Submit button on the Submission Form. Or, you can continue submitting to them, never realizing that you are wasting your time, until you go to search the website for your articles.

http://www.articlefinders.com/ says that they have a monster backlog and they are not taking new articles until they get caught up.

http://www.marketingtroll.co.uk/ seems to indicate that they are still accepting articles, but they have not published a new article since May of 2005.

Folks, I could go on forever. I could literally show you hundreds of directories that seem to be accepting articles, but they have not published any new articles in months or years.

Generally, Mailing Lists on the Major List Servers Deliver Better Results

Article distribution email groups on Yahoo and Google generally provide good results, but they fall into disuse almost as frequently as web article directories.

Here, I will show the subscriber count of the Article Distribution Group, the last time an article was published through the list, and the URL for the list.

1003 - September 2003 -

http://groups.yahoo.com/group/ArticlePublisher/
560 - September 2001 -

http://groups.yahoo.com/group/ArticlePublish
2002 - December 2000 -

http://finance.groups.yahoo.com/group/articles_archives
752 - June 2005 -

http://groups.yahoo.com/group/FreeWrites
474 - December 2000 -

http://groups.yahoo.com/group/The-Article-Depot
465 - August 2003 -

http://groups.yahoo.com/group/WriteQualityContent

The following article distribution group is active, but there is no moderator to review your posts:

1390 - June 2005 -

http://groups.yahoo.com/group/ReprintArticles-Paradise

(the only people who can submit to this list are those who were not moderated at the time the list owner disappeared.)

In Conclusion...

If you are distributing your own articles to a house list, check back from time to time to make sure that they are actually using your articles. Always verify your results. Don't waste your time
submitting articles to people who will not even look at your articles.

About The Author :

Bill Platt is the owner of http://thephantomwriters.com/link-builder.pl

How To Take The Pain Out Of Publishing Your Ezine

By Silvia Hartmann

99% of all ezines are not "being a reporter" on current events; that is the first and most important thing to understand.

This means that you don't have to be publishing your ezine one day before the "deadline" of when you've decided you'll be sending it out, and going into a great tizzy over the whole thing.

Most ezines are highly topical and related to a business, a market or futher products and services of one kind or the other, and their function is to keep customers in touch, as well as to convert interested parties into customers.

This gives you a constantly "rolling" audience of old hands and newbies, and an ebb and flow of subscribers and unsubscribers.

There are certain evergreen topics in any context that you can always write about, and write about over and over again, from many different angles, and it will always be interesting and well received.

This is the key to successful ezine publishing.

It's not so much about "news", but about enjoyable content - and that can be as old as the hills, including a 2000 year old quote from a Roman senator; if it is interesting to your target audience, it is applicable, and it can become an ezine article.

With that understood, the production of an ezine can change, and it can become far more manageable.

Tip 1: Prepare a number of issues in advance so you have at least 3-6 in hand and ready to go, all the time. That's what columnists do so they don't go mad and explode from the stress of constantly trying to beat deadlines.

Tip 2: An ezine does NOT need more than ONE GOOD ARTICLE, tip, suggestion etc. In this day and age, people do not sit around with email as though it was the Times Magazine. Too long and too much content, and they'll put it aside for later, and later never comes as you well know with your own email.

Tip 3: As you're the publisher, you can have a flexible schedule. Base your ezine on something manageable, weekly, bi-monthly, but be flexible within this to suit yourself and take things like public holidays, major events in your market like the SuperBowl or the Olympics into consideration.

Tip 4: You can have a "news space" in your ezine which you can fill with news, or leave blank and just send out the prepared column you have already waiting to go. You don't always have to
have some amazing news item in every newsletter, that's way too stressful (and probably even too much for your audience!)

Tip 5: Make it as easy for yourself as possible! Don't go mad over mail merging or complicated html formatting if it's a challenge - it isn't necessary. There are people having fantastically successful newslists and ezines who stalwardly send in plain text, without any bells and whistles, but the content is good and it's appreciated all around.

Tip 6: Remember your floating audience and go back to basics every third newsletter. Advanced subscribers never mind going over the basics again, and it's essential for the new subscribers. So this may be YOUR ezine No. 266, but how many people were even there for the first 100?

Tip 7: If you are planning to have a commercial newsletter that carries advertisements, include advertisements right from the start and as a matter of course. It is the easiest thing to add a short advertisement for a book on http://amazon.com/ with your own affiliate link in the "ad space section", even if you have only 3 subscribers at present. Then, it is there, and later, when you have 3 million subscribers, you can rent out a space that already exists without disturbing your recipients or changing the format.

Tip 8: On that topic, pick a format and stick with it. That makes it MUCH easier to prepare and send newsletters on a regular basis and takes the stress right out of it. Something like: Personal greeting - Advert - Article - News - Advert, for example. That way, you just need to fill in each one and that's easy. Customers also LIKE a format they can trust and it relieves THEIR stress, just the same.

To sum up: Make it easy for yourself with pre-prepared, ready to go, ready formatted ezines that just need a "season's greeting" or a short topical comment to make them right up to date. Have a number of them in hand so you can take a holiday when you want to; keep it short and sweet and stick to a simple formula.

That's what the professionals do and if you do the same, you'll find having a top quality, interesting email newsletter or ezine that goes out on time, a breeze.

(c) Silvia Hartmann 2006

About The Author:

Silvia Hartmann is the author of MindMillion
and the creator of the amazing 60 Second Wealth Booster series
to increase intelligence, reduce stress and exercise the
wealthy brain. You can take part for FREE at
http://MindMillion.com/60/

15 Tips To Drive Traffic To Your Blog

By David Riewe

There are many factors that make blogs much better than normal WebPages including the speed at which blogs are indexed, ability to submit to blog directories & normal directories, pings and track backs. All these little things can help drive more traffic to blogs. Here are 15 popular techniques you can use:

1.) Create at least four keyword posts per day. Most of the top blogs such as Boing Boing, Daily Kos, and Instapundit (with literally tens of thousands of visitors per day) publish an average of 30 small 100-150 word posts per day according to "Secrets of the A-list Bloggers: Lots of Short Posts" by http://TNL.net

2.) Submit to My Yahoo! When you submit your own RSS to My Yahoo it is indexed by Yahoo.

3.) Submit to Google's Reader. When you submit your own blog RSS to Google's Reader the Google Blog Search will index your site.

4.) Add a relevant link directory to your blog and trade links like a demon possessed! Although it may take more time than simply submitting to a search engine one time, this method is perhaps the best way to drive traffic to your site. Use software such as Zeus to speed up the link trading process.

5.) Use ping sites like ping-o-matic. Ping your site every time you add a new post.

6.) Submit your blog to traditional search engines such as AltaVista, and MSN.

7.) Submit your blog to traditional directories such as DMOZ. Directories (particularly DMOZ) increase relevance with Google. DMOZ is very picky, but what do you have to lose by trying?

8.) Submit to as many RSS Directories and Search Engines as possible. This is a simple but repetitive process that can be done with software such as RSS SUBMIT.

9.) Comment on other blogs. Do not just leave short, lazy comments like "I agree." Leave well thought out replies that will force readers to wonder "who wrote this?"

10.) Use track backs. If there is a blog that you refer to or quote and it is highly relevant to your subject, leave a track back. It increases your link popularity and may even score a few interested readers from the linked site.

11.) Go offline. Use newspaper ads, public bulletin boards, business cards, even stickers to let as many people as possible know your blog exists.

12.) Ad a link to your blog in your e-mail signature block.

13.) Use Groups (Usenet). Find a relevant group on Google groups, Yahoo groups, MSN groups or any of the thousands of other FREE group services and find like minded people and talk with them. Make sure your use your blog URL like it is your name.

14.) Use Forums. Forums are one of the best places to go for advice. Go to forums and find problems to solve. Make sure you leave your blog name, but be tactful about it; some forums get annoyed with those who selfishly drop a few links to their own site and leave.

15.) Tag your website. Tagging is a new idea that has erupted across the web. Sites like http://Del.icio.us, Technorati and many others have a social feature that allows you to place your article under keywords or "tags" that everyone interested in that tag can see.

Although these are some of the most popular ways to drive traffic to your blog, do not limit your self to tips and lists. Use your imagination and you will come up with thousands of ways to drive traffic to your blog!

About The Author:

David Riewe - Internet Marketer and Publisher
http://www.free-online-course.com

Article Directory, Anyone?

By Gina Capatar

Yes, it's the hype of the century; everywhere you turn you'll see and hear of article directories sprouting like mushrooms. There's practically a new article directory site being introduced in the World Wide Web almost every second.

It is probably because of the usefulness of these kinds of sites to the general public, to the webmaster and to people/products needing exposure. An article directory has it all!

Talk about having free resource on almost any topic imaginable. Article directories hoard articles ranging from DIY's, Xbox launches, inspirational quotes, love and relationships advice, beauty tips, iPod's latest, personality quizzes, legal guidance, resource on divorce, gay and lesbian concerns and even on the extremes, issues concerning terrorism. It's like having a wiki of what everyone knows and thinks of.

The usefulness of article directories to the general public is outdone by its worth to a marketer. An article directory is a free and an inexpensive way for an internet marketer to promote his/her product or service by just writing helpful and useful articles and making use of the resource box to promote his/her goods. It can be done by any marketer in just a matter of hours or minutes for some. You don't have to be a whiz at writing, all you have to do is share what you know and that'll be effective enough. A word of caution though, don't waste your time writing Press Releases because your chance of reprint is 0-0.1%. Article directories don't like them and worst, readers of articles hate them.

What about the value of article directories to the people who own them, a.k.a the webmasters? Why are webmasters opting to shift from their usual projects to create an article directory?Simple! Article directories exemplify the best kind of website that Search Engines love the most. Article directories are teeming with fresh content everyday, and they are constantly updated. Not to mention, the keywords crammed into each article are simply divine especially when you are affiliated with Google Adsense. There is no other kind of website that can par with having an article directory.

I have seen and watched the ever increasing popularity of article directories; there was a time when there were just about 20 or 30 article directories found on the internet. Before, only a few took the time to diligently pursue the creation of these directories and only a few were brave enough to pay for hosting and domain services just to become repositories of what people have written about. They were among the first to recognize the benefits and advantages of having an article directory.

Among the first article directories were:

Ezinearticles.com
iSnare.com
GoArticles.com
ArticleCity.com

By now, most likely, they are handling hundreds or thousands of articles submitted everyday and reaping the rewards of being the firsts in the most promising field of article directories.

With all these and probably more, I'll say, "Article Directories, anyone?"

About The Author:

Gina Marie Capatar owns an article directory site containing articles for women http://allwomencentral.com. She has also been a part of http://www.isnare.com where she got ideas to build her own article directory.

How To Build An Adsense Empire Using Private Label Right Articles

By Stephanie Hetu

Private label right articles are hot at the moment. Why? And how they can help you increase your Adsense revenues?

PLR articles are sold as content you can call your own. This usually mean you can rework it, you can repackage it into an ebook and sell it, you can use it as is on your site and sign as if you wrote it yourself, etc. The only thing you can't do is to submit it to various article directories for backlinks. Overall, PLR articles great for webmasters because they can save a whole lot of money with them!

Think about this for a moment: ONE good article can cost you anywhere from 10$ to 20$. If you are an Adsense junkie like I am, you probably create a few new Adsense websites each month, and you pay big bucks for fresh optimized content that will bring you in decent Adsense revenues. So, a few dozens articles each month can easily cost you 500 to 1000$!

By using PLR articles instead, you can pay a fraction of the price and get tons of content for new sites.

There is a trick though. If you just take PLR content and publish it AS IS, you will not be able to get good rankings in the search engines for it. But, if you modify them just a bit, you can get fresh content for pennies.

Now, how do you use it to create a little Adsense Empire? Here are a few steps to follow:

1. Find a profitable Adsense niche.

2. Select the highest paying keywords in the niche you found.

3. Select the best SEO keywords in this niche (the easiest words you can get good ranking for).

4. Find optimized PLR articles for your keyword list.

5. Build the site.

6. Submit the site to directories for backlinks.

7. Publish articles for reprint on other sites to get tons of backlinks.

8. Add a few articles each month in order to grow your site with fresh content.

9. Start a new site!

And if you have access to a good collection of private label rights articles, you can use them to do exactly that: build new Adsense sites each months! You will save a lot of time.

To get the best out of the PLR articles, you must modify them a minimum to make them your own. This way, you will be able to get the best of both world : optimized content for your Adsense site unique content that will allow you to rank well in the search engines!

About The Author:

Who else wants 18 High Paying Adsense websites in 6 months? Discover the Ultimate Adsense Combo: High Paying Adsense Keywords + PLR articles optimized for each keywords! Limited availability, you have to act fast. http://www.AdsenseQueen.com

10 Rules For Article Marketing

By Deepak Dutta

How do you position your website to rank high in search engines? Become a knowledge purveyor by writing and publishing articles. Though article marketing is a raze for improved search engine positions, quality articles are few and far between. Search engines value quality contents to remain competitive in today's information hungry society. Knowing the following 10
rules will enable you to publish quality articles that feeds information hungry search engines.

1. Use the three Bs rule. Your article should accomplish at least one of the three Bs - espouse bright ideas, explain benefits of former ideas, or details how to bring about functioning ideas. If you are able to accomplish all the three Bs succinctly in one article, than you have truly created a high quality masterpiece.

2. Find your niche - things you are good at and subjects you like to explore. The only goal of writing articles should be to give knowledge to others. Forget about keyword optimizations,
keyword research, traffic generation, monetization or what ever you have learnt before. Research your topics and explain it in the simplest way you can. You are successful in achieving your goals if a person with little knowledge in the subject is able to understand and adopt your ideas.

3. To remain on the top of your game, you must continuously generate new ideas to write about your chosen topics. Use an RSS reader to subscribe to half a dozen feeds about subjects you are
interested in. Spend an hour in the evening to go through those feed titles and read a few articles and some interesting comments in details. Reading a few articles will keep you up-to-date and enhance your knowledge. Reviewing comments will make you aware of pros and cons of ideas discussed in those articles.

4. There are lots of techniques to generate new ideas. If you perform a Google search, you will come across a dozen or so. Select a few that best suits your personality and environment.
Sign up for Google Docs and Spreadsheet and keep your ideas online. Delicious is a online bookmarking site. Post URLs of new ideas you want to explore further in Delicious and tag them
using appropriate keywords. The benefit of online storage is that you will have access to your resources from any computer connected to the Internet.

5. Don't use commercial in your articles and don't put any links to promote your products. Write for your readers who are human. Don't write for search engines. Give information for free that benefits your readers.

6. Spell check and review every article after 24 hours of its completion. If you want to be regarded as an expert in your fields by others, don't publish anything with errors in spelling, punctuation, or grammar. Have someone proof read your article if you are unsure about your grammar skills. Read blog posts at copyblogger and dailywritingtips to improve your writing style and grammar skills.

7. Use a resource box attached to the end of the article. Don't turn it into a commercial shoutbox. It should be used to reinforce your credibility as an expert author on your chosen topic.

8. Publish in article directories. Search in Google for article directory and pick half a dozen directories to publish your articles regularly.

9. Start a blog and publish your articles in your own blogs without the resource box.

10. Combine related articles to make an e-book with an attention-grabbing title and give it away for free. Contact others and encourage them to give your ebook as bonus items with their paid products

About The Author:

Dr. Deepak Dutta, creator of the oldest online classified site: http://www.classifiedsforfree.com, has launched Million$Dig, http://www.milliondollardig.com, to help website owners build links, increase traffic, and have fun using social networks.

How to Find Free Content for your Web Site

By Kalena Jordan

I see a lot of webmasters complain in forums and chat rooms that they don't have enough content on their web sites but they don't have the means or the knowledge to find more.

There are actually many ways to obtain more web site content. You could hire someone to write it for you. You could purchase some ready made content about your site topic or you could spend some time and write content yourself. But did you know that there is a way you can get hundreds of pages worth of high quality, fresh content every day without paying a cent? There is. It's called article syndication.

Article Syndication

Articles relating to thousands of topics are freely available for syndication on web sites. Authors provide them for this purpose to gain a wider audience and achieve more back links. Generally, the only requirement for webmasters is that the author's by-line, resource box and link is included with the published article. In terms of copyright, you simply need to follow the author's publishing guidelines when republishing their article. This usually involves an "About the Author" paragraph at the bottom of each article with a sentence and link to the author's site. These syndication requirements are generally specified in the article itself.

How to do it:

1) Browse the Internet to find articles you can syndicate. I use the article announcement groups at Yahoo Groups but you can also find them at sources such as Submit Your Articles.

2) View the articles being distributed by the group and check their freshness and quality.

3) Join the email list or subscribe to the RSS feed of any article groups that seem to be distributing content relevant to your web site.

4) Check your email or feed reader regularly to browse and select new articles.

5) Cut, paste and publish the articles into your web pages, giving credit to the author as requested in their syndication guidelines.

6) Voila! Fresh, daily content.

Articles for Blogs

If the article content is to be used on a blog, there is an even quicker way to publish it. Depending on what blog software you use, you can simply forward the email containing the article directly to your blog control panel using the publish via email option and then edit the post to correct any formatting issues. The other advantage of this method is that search engines LOVE blogs and tend to index them more often than regular web pages.

I use blog article syndication quite successfully for a couple of my clients. One is in the travel industry and the other has a large wedding portal. I simply subscribe to articles on travel and wedding related topics and publish them to the blogs belonging to each client. My clients supplement these with articles and blog posts written by their own staff or hired writers.

Advantages

There are a number of advantages to using article syndication:

Relevant, Timely Content - You can choose content that is closely geared to your existing content and of interest to your audience. For example, if you sell airline tickets, publish travel articles about exotic destinations. The idea there is that persons reading travel articles might be thinking about traveling themselves and need to be reminded to book their plane tickets.

Cross Promotion - You can choose content that gives you the opportunity to up sell to your own products or affiliate products. For example, if you sell scented candles online, you could choose to publish articles about increasing the romance in your marriage and then include a link at the end of the article to your candle sales catalog (would you like fries with that?).

SEO Value - Apart from the obvious value of having fresh content regularly available for indexing, there are other SEO advantages to article syndication. Most articles are keyword-rich, meaning that they contain a lot of keywords and phrases that people might use in search queries. Publishing these articles means that your site has a better chance of being found for related search queries. One of my clients noticed their syndicated article pages ranking in the top 10 Google SERPs for target keywords within two days of publishing! You can also embed links within the articles or at the end of articles to related areas of your site using keyword-rich anchor text.

Increased Traffic & Sticky Content - It's not only search engines that love fresh content. You'll find that you'll attract more visitors when you publish relevant articles. Provided you find ways to interact with your new visitors such as allowing them to comment or sign up for your article feed, your site will become stickier and retain those visitors more easily.

Disadvantages

There are really only two disadvantages that I can think of about using article syndication. One is that the same article published on various web sites can sometimes be treated by search engines as duplicate content. So generally, a search engine will try to determine the original source of the article and index/rank that page while ignoring all other versions. If you publish a fresh article quickly enough, you can sometimes be lucky and have your version of the article picked up and treated as the *original*. The other disadvantage is that it can be time-consuming to trawl through the hundreds of new articles announced daily and choose the ones you want. You also have to scan them carefully to ensure accuracy of facts and to check if the author has used correct spelling and grammar usage. But compared to the costs of paying somebody to write articles from scratch, I think this is a very minor inconvenience.

Want to get the jump on your competition and increase your traffic? Use article syndication to publish fresh, relevant content on your site every day.


About the Author:

Article by Kalena Jordan, one of the first search engine optimization experts in Australia, who is well known and respected in the industry, particularly in the U.S. As well as running a daily Search Engine Advice Column, Kalena manages Search Engine College - an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and other Search Engine Marketing subjects.

How to chop days and hours off your article writing.

By Mark Silver

How to chop days and hours off your article writing. Ready to write an article? You even made the big step of scheduling time to do it. So here it is, and you're sitting at your desk, staring blankly at the screen. Just like you've been doing for the last two weeks.

And still no article. Despite the fact it was supposed to go out 10 days ago. Ugh.

Those weirdos who can send out an article every week. Or even more strange, those newspaper columnists that write every single day. They must be from another planet.

Ready for interplanetary travel?

We're going to "Planet Client." Okay, so that's a cornball analogy, but that's really all it takes. Too simple? Too obvious? Riddle me this, Batman:

Can you answer your clients' questions in less than 21 days?

How about less than 21 minutes? If you're standing there, in front of your client (or on the phone... heaven knows that's where I usually am), and your client asks you a question like: "My partner and I, when we make love... sometimes it's boring... and that's just weird to me. What do I do?"

Oops. I forgot to tell you that, in this example, you're a relationship and intimacy counselor. ;)

Moving right along, if that was your expertise, you could answer the question. Right then. Right there. You could get them going on the right track.

Starting to get the drift?

A thinly disguised "Q&A" lurks within your articles.

It can't really be that simple, can it? Well, there is an art to writing, but yes, a lot of it is pretty simple. Let's hit the highpoints.

Keys to Quick Article Writing

* Which questions have you answered more than once?

If two clients have asked the same question, chances are, that's a good one. If you hear people discussing a particular problem, chances are, that's a great question.

Have fun answering the question for your clients, or for your friends. Just answer it.

* Now, do the same thing in front of your computer.

Answer the question. Have fun answering the question. Bring in the same examples you used when answering your friend.

Except, instead of speaking, you're typing. Same words. Same (lack of) grammar. Same (informal, sweet, humorous, serious, profound, quick-witted, fill-in-the-blank) style that you use when speaking.

* Keep it bite-sized.

You may notice a tendency to stray into more topics. For instance, with this topic, I could stray into how to make an article amusing. Or how to bring in drama. But, I'm not. That's not the question.

The question is: "how do you write an article quickly?" I answer that question.

* Other questions are other articles.

Notice when someone asks another question. Don't try to fit it into the article. The whole question about boring sex may lead to a question of "How do I start to talk about intimacy with my partner when I feel so shy about it?"

My guess is that you may be trying to squeeze three or four articles into a single article- which is why you're writing one article a month, or less, rather than writing one every week. :)

Writing regular articles that are meaningful to your clients is a great way to build connections, deepen relationships, and help get some momentum in your business. Just answer a single question, and you can chop days and hours off of your writing time.

And then you can be just like those other weirdos who send out an article every single week, seemingly effortlessly. ;)

About the Author:

Mark Silver is the author of Unveiling the Heart of Your Business: How Money, Marketing and Sales can Deepen Your Heart, Heal the World, and Still Add to Your Bottom Line. He has helped hundreds of small business owners around the globe succeed in business without lousing their hearts. Get three free chapters of the book online: http://www.heartofbusiness.com

SE Optimization For Article Writing is So Last Year

By Matthew Bredel

So, you wanna be an SEO guru. Things change at a rapid pace online. As soon as Web 2.0 was here, talk of Web 3.0 ensued. SEO was dead and then no wait! It was alive and kicking, according to the pundits. There were black hat marketers, white hat marketers, grey hat seo and the Long Tail. Did you change hats at some point in a panic? Is keyword density really that important? Is content still king? One day it's PPC campaigns, another day it's organic ranking through blogging links and then articles. Aargh! How do I keep it all straight?

Today, it can be hard to keep up with the buzz words. Once you've optimized your website, you can find out a minute later that Google has changed the rules again. What do you do? If you get too wrapped up in all the rules and jargon of seo marketing, you will actually take your eye too far off the ball and lose business and page rank anyway.

First of all, content always has and always will be king. Writing strictly for SEO is not going to get you very far for very long. Trying too hard to "not" write for seo isn't going to get you very far either. If you're worried about overdoing it with your keyword density and don't use your keywords enough, you can end up with content that doesn't come across naturally. Good, organic content is going to help you in more ways than one. First, it's going to help you get real human traffic. Secondly, it'll get the Google and Yahoo spiders stopping by.

Keeping updated on how things work with the search engine spider bots is going to help you keep your website on either page one or page two. If you can't manage this on your own, hire a pro, enrol in a course or buy a book. If you are past page two for your target keywords, your target audience probably won't find you. You also need to focus on the Long Tail and target more than just the top three keywords.

If you get your audience visiting but don't offer them valuable content, they won't stay and won't click on their "checkout" button. You have to please the robots and the humans. If you
overdo SEO you won't please the humans. You could also tick off the robots and get blacklisted. If you try to be an underachiever and ignore SEO, you could miss out and be stuck on page seven.

For those who have done a lot of seo articles, it's a great idea to stop writing seo articles for a while and focus on something else. Did you know that forum participation and blogging can be really effective at helping you with your PR? Diversify your seo strategy a little! Social book marking and tagging are another area of seo strategy that can truly help you bring up your readership and ranking of your site and increase your sales.

About The Author:

Matthew is the creator of TheWebReviewer: http://www.thewebreviewer.com - Work at Home Reviews, & NetWebVideo: http://www.netwebvideo.com - Home Based Business Free Membership. Matt currently resides in Southern California & is married with two children and has been an internet marketer since 2006.

Provide Informative Free Articles To Increase Traffic & Return Visits To Your Website

By Robert P. Williams

People access the internet seeking free information and they expect that information to benefit them in some way. Useful free information can lead to purchases by your website visitors. It is in your best interest to provide such information.

Know that this type of informational marketing must be done with well-written, relevant, and optimized content articles.

When you provide free information to your customers you are providing a sought after service. Additionally, you can demonstrate that you are a well informed source on the topic matter at hand. When applied properly, your articles will place well in the search engines because your articles are considered relevant to search inquiries. Keeping your content fresh will get the continued attention of the search engines. It'll keep your customers coming back too.

Websites that offer fresh, constantly updated, relevant information optimized for key words usually rank high with the search engines. This is how the search engines are designed to work.

Consider that search engine spiders are constantly seeking new information. They index and catalog what they find adding anything new they discover as they collect data. They utilize the information on your site to determine how relevant it is to the search inquiries they serve which is reflected in your website's page rank.

In simple terms, the search engines will catalog and index the pages on your site for commonly mentioned words and phrases. Please note that these words and phrases are scrutinized according to percentages. Redundant keyword or phrase use is considered key word stuffing and results in a penalty. It's a kin to spam. The search engines like naturally occurring organic use of keywords and phrases.

When an inquiry is made for a search term, such as "quick and easy gourmet dinner recipes" for example, the engines will reference their database for websites containing that particular phrase and display what they consider to be relevant results.

A website that exclusively features "quick and easy gourmet meals", contains volumes of information on this topic and is constantly updated with fresh subject matter content gets the competing edge over other websites offering similar information. Remember, the content must be relevant and useful to your visitor and distinguishable to the search engines without over doing it.

Many website owners make the mistake of creating content for the spiders that are crawling the website for data. They do not take into consideration that most visitors will determine within 5 seconds whether or not the information presented is worth reading.

People are attracted to ease. Make Your website experience easy for them. Pages should download fast. Information should be easy to find. It should also be easy to comprehend in addition to being useful to them.

Keep you information fresh. Keep your paragraphs short. Avoid distracting graphics. Use bullets and make your information scanable. Help your customer find what they are looking for easily and quickly.

Remember the most valuable customer you have is your repeat customer. Give them a reason to keep coming back. Constantly added new information will do wonders for you and your customers. You want to avoid the "been there, done that, next" response on the part of your website visitors as well as the search engines.

You can also use reciprocal linking in your website content. Considering that most people surf the web going from one interesting link to another. You can get "lateral" traffic by creating a mutually beneficial linking arrangement with other topic related websites.

Let's say your website specializes in "quick and easy gourmet dinner recipes". Could you contact a webmaster who owns a website that specializes in "fast low calorie desert recipes" and arrange to make some of the content on each website refer to the other? In essence you would be serving your customers better and helping each other increase website visits.

As you can see, providing useful information to your website visitor is what the internet is really about. Utilize this principle to help convert more of your website visits into purchases and repeat visits from your customers and the search engines.

About The Author:

Robert Paul Williams is the Editor of Work At Home Business Website. Come Browse Our Free Article Library and Stay Informed with the Latest Legitimate Home Based Business News, Success Tips & Strategies. http://work-at-home-business-website.com/Articles.php

Writing And Blogging For Your Business

By George Meszaros

The key to online marketing is quality content. To get ahead of your competition, you have to be prepared to write well. The ability to write well is an advantage in terms of social media marketing and search engine marketing. In addition to written content, Video and audio are effective online marketing methods.

The best online marketers are experts at getting other spread the word about their products or services. Dedicate yourself to provide remarkable content to empower others to help you get the word out about your business. Take advantage of the inherent viral make up of Internet.

Write Articles

You can significantly increase your visibility when you write articles in your area of expertise. Be sure that your articles are informational. Don't waste anybody's time with commercials disguised as articles. The key to successful article writing is to provide value. People will notice when you have something of value to say.

Articles deemed valuable are; posted on article directories; e-mailed in newsletters, embedded in e-commerce site. In most cases, the author receives a link to his website. The links help in a couple of ways. One, they generate traffic to the site. Second, links help to improve your search engine results. The more links you have pointing to your site the better. Search engines view links to your site as a vote of confidence. The more links you have pointing to your site the more valuable your web site becomes.

You can contact website that might benefit from your articles, and offer your articles. Just ask that a link to your website and a one-line description of what you offer be included with the article. Articles offer an effective "viral" approach that can produce hundreds, or even thousands, of links to your site over time.

Practical Example: As you become a prolific author of articles related to your service you build reputation. Through your articles, you enable you customers to find your website indirectly. A business owner may find one of your articles while searching for marketing advice online. After she reads your article, she may click the link to your site from within the byline. Because you have already provided her with value, she is more likely to become a customer.

Start a Business Blog

Your business blog is one of the best ways to get others to link to your site. A blog is less formal than an article and more conversational. You have the power to make your industry interesting to your readers through conversational writing. Theblog is not about you. It is about providing value for your customers. If you offer outstanding content and regular industry comment, people are likely to link to it, increasing your site's link popularity. Remember, links are good.

Practical Example: When you blog you are elevating your status to expert level. People would rather buy from experts than sales people. Provide valuable content to your visitors, and they will spread the word. If you have a blog about fly fishing, your readers are more likely to buy from you than another business that simply lists fly fishing equipment on their site. In addition to becoming customers, they will recommend your business to others, in essence become your unpaid external salesforce.

About The Author:

George Meszaros with http://www.webene.com

Free Article Submission Directory, And Article Submission Software

By Peter Nisbet

A free article submission directory is your free pass to the stars. If you write or purchase articles for your own website only, then you will be losing out on what the whole world of article marketing can offer you. Article marketing is probably now the most widely used traffic generation strategy on the internet and if you are not using it you will likely fall behind your competitors.

Article marketing is a strategy involving the submission of articles to online article databases called Article Directories, and these too are growing by the day. However, not all article directories are equal: more on that later. For now, let's think on what gains are to be made by submitting your article to a directory. This might be a piece of work that has taken you days to compose, or you may even have paid for it. Why, then, should you submit to a directory so that everybody can read it for free.

What you have to consider is why you wrote it. Why did you write that article? Was it to sell and make money from it? Unlikely, since there are a lot of writers better than you are that fail to achieve that. Was it to provide content for your website, perhaps even devoting a specific page to it as I have done here? That is the main reason for people writing articles.

True, good writers write articles to submit to article directories, but that is not the major use for them. Statistics show that most articles are written as content for web pages. So why? Why only write for your own web page? Why NOT write for article directories, when your article will be published on a number of websites that article directories, in essence, are? In fact your article will be published on a lot more directories than you submit to due the relationship between various groups of directories that interchange articles.

Don't you realise that you get a one way back-link to a web page of your choice from every directory that accepts your article? Not only that, but if a reader likes what you wrote, they might copy your article to their website and provide you with another one-way link. If you know anything about Page Rank and link density, you will understand just how important and valuable a link to your site without any reciprocation is in internet marketing.

So far, we have discussed links and Page Rank: we haven't even thought of the benefits of the links to your page web pages that readers can physically click on to visit your page. The traffic that article submission can provide is immense.

Here is my Number One tip. Write an article, or purchase one from an article ghostwriter. Make a few changes to it, or even purchase two versions from the ghostwriter, one for submission and the other for your website. Then submit the article to as many article directories as possible, and create a web page for your own version of the same article (that should contain some extra information).

Direct readers to that web page, and not only make your offer on it, but provide an opt-in form so that visitors can register for your newsletter or whatever you are offering in exchange for their first name and email address. It might all sound simple, but it takes some work. Once done however, it can be effective.

About The Author:

Pete is an ackowledged expert on his subject and http://www.articleservices.com.articlesubmission.html provides further information on article directory submissions.

Article Promotion Tips And Traps

By Prakash Jain

A great way to get highly targeted traffic plus relevant one-way backlinks to your site is through writing and submitting unique articles. Submitting these articles to free article directories or other websites that accept article submission will reward your website with valuable visits and backlinks.

Your article submission will reap visitors, so make sure you keep your website content easy to read as well as relevant and useful to your viewers. When search engines decide who to give the highest ranks to, they look at and weigh a few different factors. These factors include links, but also content as well. Search engines have a tendency to place the websites with the best content at the top of the rankings list.

The whole reason to submit articles to directories in the first place is to generate a bunch of one way links pointing back to your site, which will in turn increase your daily traffic. Free article directories love your article submissions - if you give them an article/content they reward you with one-way links.

Make sure your articles are as effective as possible. Don't forget to put your name at the end, and take credit for your articles. Place the URL correctly in the resource box in order for it to get counted properly - you wouldn't want to be making all your submission efforts in vain.

Spend time when planning the short pitch that your resource box gives. Create a strong call to action so that people will want to click to visit your site - give them a good reason to click. If your resource box doesn't sell the idea of visiting your website or engaging in your offer effectively, some of the benefits of your article and article submission will be put to waste.

When writing the article itself, follow a few simple guidelines. Don't write in the third person narrative. Write the article as if you were directly talking to the reader. This makes it more personable, and will allow you to build a strong relationship with the reader. Give yourself credit when it's due, if you've accomplished something that is worth mentioning, do it. You'll want to create a positive image for yourself in the minds of the reader, you want their trust.

Always be sure to double check the links in your resource box. There's nothing worse than getting a great article out there only to find out that the HTML was coded wrong so the link is broken.

About The Author:

Prakash Jain Run a Articles Directory , You Can Also Find More Articles on http://www.articles-hub.com

Get More Traffic From Article Submissions

By Prakash Jain

If you are reading this chances are high that you have a website with decent graphics and a great description of the latest products. You have likely spent hours tweaking your website to make it perfect and now all you are missing is website traffic.

You need to find a way to get more people coming to your website or you won't even have the opportunity to show your product to the public. Without traffic you basically don't have a business. Lucky for you being your own web traffic promoter isn't as difficult or time consuming as one might think.

Look online and you will see that literally thousands of internet entrepreneurs are telling about their amazing experiences with article submission. They describe how you can write an article that is relevant to a product you are selling, or under a general topic that is relevant as a way of web traffic promotion. If you don't have the time to write your own articles there are services that include article writing and submission for a great price.

The best part about article submission is that you will be given a small space in your article for a resource box which is where you leave you link and make a quick convincing title that is sure to get the traffic flowing. If your article is used it will generate further traffic for you since wherever your article goes, so does the resource box with your link. This is like free advertisement.

Anyone who has given this time consuming task knows that it isn't an easy one. In fact it can be quite a job even if you are writing ten articles on something that you love, followed by hundreds of one by one submissions to article directories.

There are services available that will write and submit articles for a fee, or you can purchase article submission software both of which will help you to increase your website traffic and search engine rankings.

There are many services that offer writing and re-writing services alone as well as only submission services. Some will charge you a lower fee if you are able to provide them with the articles that you want to be re-written. Article submission software will send out your articles to over two hundred different article directories.

One of the most efficient ways to get web traffic promotion done is to submit articles in your own words with your own link to be seen by thousands of people.

About The Author:

Prakash Jain Run a Articles Direcotry , You Can Also Find More Articles on http://www.articles-hub.com

Boosting Your Pagerank With Article Submission

By Prakash Jain

The more links your website receives over time, the higher it's pagerank will prove to be. Since Google puts a lot of value on pagerank when it comes to search engine rankings, having your pagerank as high as possible should be a must-do on your website promotion agenda.

Article submission is a great method of building links back to your website, and thus pagerank. Many SEO professionals use artucle submissions as a strategic weapon in their web marketing campaign. The reason is simple: submitting your article to article directories builds a good amount of inbound links over time.

You'll receive links and traffic not only from the article directories themselves, but other places too. The articles you post can be syndicated by other websites which eventually leads to even more traffic and links for your website.

It's important that you don't copy content from other articles, this will render your article submissions pretty much ineffective. If you write your articles so they are 100% unique, then you'll see much better results.

Take care when creating your "About the Author" or "Author Biography". This small resource box is the path that leads back to your website, so make sure you plan it out well. Include at least two links back to your website and pages within your website. Make sure the anchor text are targeted keywords - they should be keywords people search for when they look for your websites topic. This will build your strength in that keyword, and thus help your search engine rankings and traffic.

If you don't want to write the article and submit it to countless article directories yourself, you can always hire a freelancer that will spend the time to do it for you. Make sure they do a good job though, you'll want quality over quantity. If webmasters pick up your articles to use as content for their own website, then you'll get even more links and thus an even higher pagerank.

Be wary when using article submission software for your article submissions. Compared to hand submissions, automatic submissions aren't as effective unless you are submitting to a massive amount of article directories at once.

Others would recommend a manual article submission strategy, selecting a handful of article directories and submitting their unique articles to them. Select article directories with a decent pagerank, your website will benefit from it. The manual submission strategy I feel is the best, as you can be sure you'll receive the backlinks when you submit the articles yourself.

About The Author:

Prakash Jain Runs a Articles Direcotry - You Can Also Find More Articles on http://www.articles-hub.com

Give Your Web Traffic A Boost With Article Marketing

By Prakash Jain

Are you having trouble getting a decent amount of people to visit your website? Do search engines tend to ignore your website and the pages within it? If your answer is yes to any of these questions, it might be a smart idea to think about using article marketing to successfully promote your web presence.

It's well known that writing articles and content is one of the top link building techniques around. It's also a great way to attract more visitors to your website, best of all it's completely free. The only real investment is your own time.

After you complete your article, you'll be glad to know that there's a ton of different free article directories that will glady take your article submission at any time. These free article directories can be found by searching for them on any search engine.

For your resource box, make sure the links back to your website are coded in HTML. If the links aren't live and working, the benefits of article submission will be ruined. Search engine crawlers won't count the links towards your website's link profile, and readers won't bother to take the time to copy and paste your link in the browser.

After you submit your article to a good amount of directories, your articles will publish after about 24-72 hours. Soon after the articles are published, various search engine spiders will crawl the article and take note of the backlinks at the end of the article pointing to your website. On top of making your link portfolio stronger with more links, the search engine spiders may even visit the link back to your site and start indexing your website's pages faster than before. This will give you more search engine exposure, and you'll start to see more natural search engine traffic.

Make sure you don't leave out any of the top free article directories like ezinearticles and goarticles. Getting your unique articles published by top free article directories like these will also boost your credibility. If people see you publishing a decent amount of high quality articles relevant to your website, then they will be more inclined to visit your website to discover even more information.

Other website and newsletter publishers might even pick up your submitted article, which will give you and your website even more relevant exposure. This is a huge plus for you, and will compound your traffic.

Since article directory exposure is free, it makes no sense why you wouldn't use it. Any kind of free web promotion you can get, make use of it. In the end, you will see the beneficial results and be glad you took the time out to make the submissions.

About The Author:

Prakash Jain Run a Articles Direcotry , You Can Also Find More Articles on http://www.articles-hub.com

Write Great Copy For Success

By Joe Kennedy

Hate Writing Articles? Too Bad! Read on.

Well Get over it! Your online or off line business will be DEAD in just months with out solid articles.

There are far more failures out there, than successes.

Writing articles will give your business the blood flow of success. Isn't that what you are in it for?

This is the wild west and you have to stake out your claim. Do you want your business to flourish?

Do you want to shape this business the way you want? Or leave it to chance?

Well get over the notion that you hate to write articles! Start short and sweet. Let your potential customer know why they should go to your site and do business with you. Or just tell them to go to your competition!

So what are your options? How can you make this work without the stress?

When I first started in business, there was a lot I did not know and did not want to do. Let me tell you, what a big mistake that was. It cost me money, it cost me time and a couple of times it cost me my business!

Don't let this happen to you! Stop right now and stake your claim for your future. Your business will only succeed when you take control of it!

There are a couple of solutions to this problem. If you have a lot of money go hire the best copy writer you can find. Or take a course given by one of the experts.

Writing becomes easier and easier every time that you do it. Become that winning copy writer. It is your business, so what was it that made you want to start it? Was it your passion? Well get out there and tell the world!

"The pen is mightier than the sword." Shakespeare Passion is what wields that sword, so write with your passion. Learn how and the world will beat a path to your website.

Help is out there, if you really want to give your business a chance. Get a good coach to guide you along the way. If you are like me you will see the value of good coaching.

Success of your business hangs on the ability to write good copy. Don't let your business die like so many others.

Take control, turn your hate for writing into your strength.

You're about to learn the real secrets to success online. Taking this next step is like getting a breath of fresh air to a drowning man!

Don't be a statistic, another business failure.

"Success is the pursuit of a worthy goal!" Earl Nightingale

You're About To Learn 'Secrets To Success' That Most People Will Never Know About How To Really Create Wealth...

About The Author:

Joe Kennedy is a successful online marketer and pro skier. Certified coach. Founder Positive Impact International and a Success coach at http://tinyurl.com/zmr9h Joe can be reached at http://www.nowyoubeyou.com

The Key To Creating Headlines That Sell

By Robert Greenshields

E. Haldeman-Julius never wrote a book, but he knew how to sell them. He sold literally millions of books in the 1920s. If a title didn't sell over 10,000 copies a year, it went to a place in his office called "The Hospital," where Haldeman-Julius gave it a new title. It the book didn't break through with the new title, it went to "The Morgue."

One of his books was first called Art of Controversy. It sold less than the 10,000-copy minimum with that title. Haldeman-Julius resurrected the book as How to Argue Logically, and sold over 30,000 copies. The contents of the book did not change. All that changed was the title - and its sales figures!

Another successful patient in his "hospital" was a book that sold only 3,000 copies when released as Patent Medicine. Haldeman-Julius simply added one magic phrase, and he found that The Truth About Patent Medicine sold a perfectly respectable 10,000 copies.

In fact, the phrases, "How to." or "The Truth About." have proven to be consistent bestsellers for marketers. Other winning phrases are, "The Facts About.," "The Key to.," "The Story of.," and the all-important question, "Do You.?"

No matter what you're selling, the most important part of your copy is its title or headline. Another legend of marketing, John Caples, wrote, "On average, five times as many people read the headline as read the body copy. Therefore, unless your headlines sell your product, you've wasted 90% of your money." He went on to say that your ad should offer a clear benefit to the reader, right in the headline, such as a "whiter wash" or "more miles to the gallon." The content of your copy may be stellar, but if your prospect never reads it, where does it get you?

Today, some copywriters consider it hip to use clever headlines that make the reader guess at their meaning. If that's your purpose, then so be it. But if the purpose of your marketing is to sell your product or service, forgo the trendy and tell your reader why they should continue to read and buy from you.

The magic phrases first discovered by Haldeman-Julius worked well, because they told readers exactly what benefits they'd receive from his books. They would learn to argue well, possess the truth about medicine, or get the facts they wanted.

Although short and simple is best in advertising, a long headline that really says something is much better than a short one that says nothing. One of the most famous headlines of all time was written by John Caples for the U.S. School of Music: "They Laughed When I Sat Down at the Piano - but When I Started to Play." You can adapt this ad to your own uses. It's still being used effectively today.

Or follow the example of master copywriter David Ogilvy, who wrote out his headlines and practiced them on friends and family. He's famous for this still-famous headline, "At 60 miles an hour, the loudest noise in the new Rolls Royce comes from the electric clock." It was hugely successful and more than rewarded Ogilvy for the 104 other headlines his loved ones auditioned, before he came up with the winner.

You can use the wisdom of these marketing greats in your business today, no matter what your field. Try out your headlines on those around you. Remember to make the benefit clear to your readers. Play with Haldeman-Julius' magic phrases in the title of your articles, reports or ad copy. With practice, you'll come up with your own magic phrases that sell.

About The Author:

Robert Greenshields is a marketing success coach who helps business owners and independent professionals who are frustrated that they're working too many hours for too little reward. Sign up for his free tips on earning more and working less at http://www.MindPowerMarketing.com

Ezines - Goldie And The Bear Ezines

By Scott Lindsay

Once there were three bears that lived in a far off land. Each had their own weekly ezine and worked hard to make their ezines the best possible.

Papa Bear included knowledge-based content on fishing and the role salmon play in the North Pacific ecosystem.

Mama Bear included knowledge-based content on the role of doily making in a burgeoning cottage industry related to bed and breakfast establishments worldwide.

Teen Bear wrote a stream of consciousness ezine that read more like a common blog entry than any knowledge-based content his parents produced.

One morning the bear family sat down to finish their weekly ezines when they simultaneously discovered their Internet service was down.

The three made their way to McGruff's 24-hour Sushi Bar where they enjoyed a breakfast of Hirame, Saba and Shrimp Rolls.

Meanwhile a young lady named Goldie was wandering through the forest when she happened upon the cottage recently vacated by the bear trio.

While she knocked, she was an individual of pronounced curiosity. She stumbled into Papa Bear's office just as the Internet came back up. She saw his ezine ready to send. Goldie read of salmon and ecology and said, "This ezine is too hot."

Then she visited Mama Bear's computer where she read of doilies and the latest fashions in bed and breakfast décor. Goldie said, "This ezine is too soft."

Then she found Teen Bear's laptop and read about the latest olie impossible tricks on a skateboard using little more than a hard flip and a nose manual. She smiled and said, "This is just right."

The bears came home and discovered Goldie reading Teen Bear's ezine. While they were grateful she enjoyed it they asked her to sign up online instead of breaking and entering.

The moral of the story is there are a multitude of ezines available for a wide variety of tastes. Not everyone will be satisfied with yours. Make it easy for them to opt in and opt out. It is OK for a visitor to sign up for your ezine and then opt out after a relatively few ezine deliveries.

Market your ezine effectively and honestly and you will find a more interested group of individuals that will look forward to what you have to say. Ezines can be a highly effective form of online marketing, but you don't have to trick people to drop by.

Most of all make sure the ezines you send are worth reading and compelling enough for those on your list to come back to.

About The Author:

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com

Self-Promotion Writing Tips for Companies

By Tammy M. Ratcliff

One of the best ways for companies to "get their name out there" is through self-promotion. This is a little different than straight up advertising and usually more effective. Self-promotion involves providing information to potential clients by way of a written article instead of the standard sales pitch. Any company can proclaim their greatness on a banner or a billboard; however, when a company offers free advice concerning their area of expertise, it makes a much stronger statement to the potential clients. Here a few things to keep in mind when writing articles for self-promotion.

Catchy Titles

An article's title is one of the most important devices used in getting a reader's attention. The title can literally make or break an entire article since it will most likely determine whether or not a reader keeps reading. If the reader doesn't finish the article, he will not see the link at the bottom that leads to your company's website. So, while creativity is always appreciated, accuracy is much more important.

In other words, the title really needs to say exactly what the article is about. If George Clooney's name is in the title, the article better be about him. People do not like to be tricked
into reading something that has nothing to do with the subject they are looking for. The goal with self-promotion articles is to provide useful information to people who might use your services. George Clooney may be the hottest man in show business, but if he doesn't use or endorse your product or service, it is best to keep his name out of it.

Beginning Paragraphs

An article's first paragraph is just as important as its title. This is, hopefully, the attention getter! The first paragraph should feed off of the title and set up the rest of the article. It should do so in an informative, interesting way that encourages the reader to keep reading. This is also a good place to set up a general scenario that most readers will be able to relate to. If the first paragraph is successful in grabbing a reader's attention, the likelihood greatly increases that the reader will finish the article, thus discovering the company responsible for its content. Mission accomplished!

Length and Language

Time is so important to people today. Therefore, when writing self-promotional articles, keep them relatively short (around 700 to 1000 words). Make sure they are written so they are easy to understand. When a person is seeking information today, they want to be able to find it fast and read/learn it even faster. Big words and long articles are just not compatible with this
mindset.

The Professional Edge

You may know everything there is to know about cars, but if you can't put your thoughts to paper in a clear, concise manner, consider hiring a professional writer. Self-promotion through writing Internet articles can only be successful if the final product provides a positive representation of your company. Therefore, if your article is filled with misspelled words and dangling modifiers, the only thing it will succeed in doing is making you look incompetent. People who run their own companies often do not have time to spend looking up the rules of punctuation and parallelism. However, writers do! If need be, take advantage of someone else's writing expertise to help promote your business in the most professional way.

Editing

Editing is another area where outside help could be needed. Even the most careful writers make mistakes. Unfortunately, once an error is printed, it is too late to correct, and even the tiniest typo can mar the judgment of a potential client. Because of this, hiring an editor may be a worthy investment. An experienced editor will go beyond checking for misspelled or misused words and look for shifts in voice or tense, as well as subject-verb agreement. Using an editor doesn't guarantee an error free article, but it increases the likelihood a great deal.

Conclusion

Self-promotion using Internet articles can be a great way to increase your business. This type of instructional marketing emphasizes knowledge instead of gimmicks. Taking the time to create a well-written article may seem counterproductive to your actual business, but the results will speak for themselves.

About the Author:

Tammy M. Ratcliff is a staff writer and editor for the Phantom Writers(http://thePhantomWriters.com) and Links And Traffic (http://www.LinksAndTraffic.com).
The Phantom Writers specializes in ghost writing articles and distributing them as free-content on the World Wide Web. If you would like to promote your business using self-promotion articles, the Phantom Writers will be able to help you. If you would like to talk to a person about our services, call Bill Platt at (405) 780-7745, 9am-6pm CST, Mon thru Fri.

Writing Short Articles Is Easy

By Eric Hartwell

Short article writing is as not as difficult as you think. No, it is not a daunting task if you know what to do. Just remember that when you write, the important thing is that you catch your reader's attention. You must make them want to read what you wrote. Here are the tips that you can follow when writing your article?

You and Your Readers

Grab you reader's attention. Remember that at first glance your title must reflect the benefit they would receive from reading your article. Writing compelling titles is an art itself. It must have pizzazz and it must sizzle by itself. You must create a title that will grab your reader's attention and hold it. Do not be afraid to be outrageous even. Your introductory words or paragraph must tell your readers how reading your article will help them out or improve them. It must be formatted in such a way that when your readers scan your article, it would be viewed as a light, easy and interesting reading. How do you ensure that your article is easy to scan? Use bullets, headings, sub-headings, numbered lists, and steps.

Talk to your reader. Learn to be specific in your purpose and narrow down your article to its exact target audience. Make sure that your articles will be understood by varied audience regardless of their age, educational background or race. Connect to your reader as a friend, giving him an advice. Make your article friendly.

You and Your Topics

Prepare an outline. Writing would be easier also if you have an outline on hand. Determine the number of paragraphs you would like your article to have, your outline headings and sub points for each heading. Your outline headings must not vary from the main topic of the article but must be supportive of the main heading. Your subtopics for each outline headings must be related to the main heading and to each outline heading.

Take note that your article should be concise, informative and interesting. Do not write lengthy paragraphs that would bore your reader. Keep it short and readable. You can give examples, but make sure that they are short. It is also important to write simple sentences and use words that are understandable to almost any reader. Use the simplest words. Avoid using words which are very technical except when it is really necessary. Use words of direct and powerful actions and expressions. Use active voice in writing sentences. This would be more positive in impression. Do not include unnecessary or excessive words.

Be informative and substantive. Your article must be practical and valuable. You must do your research to make sure that your article will come out like you really know what you are talking about. Avoid lengthy idioms, analogies, quotes, anecdotes, and stories, but if you must give an example, make it short. This will ensure that your reader will get the information while appealing to their emotions. Your readers want information and definite summary of the whole article. It is this way that they will connect with you.

About The Author:

Eric Hartwell oversees http://theworldsbesthomepage.com intended to be a
user-generated resource where YOUR opinion counts. Anybody can contribute and all are welcomed. Visit his associated site for jewelry - http://www.jewels2love.com

Traffic Generation Strategy: Making Use of Squidoo

By Jo Han Mok

Now I know what you're thinking, what the heck is Squidoo?

Squidoo is a social networking site similar to MySpace. It is very suprisingly easy and user-friendly that you do not have to be IT savvy at all in order to generate traffic to your website or blog. Just like creating a profile page on MySpace, you create a lens on Squidoo. You can create as many lenses as you want, be it for personal reasons or for business use.

A lens works almost the same as a blog. However, the greater thing about a lens is that it is already automatically integrated with Web 2.0 features such as RSS, Tag and Ping and social bookmarking features such as Del.icio.us and Digg. These social features can create more interaction between you and other lensmasters.

RSS alerts your lens readers that you have updated your lens, Tag and Ping allows you to tag keywords that people use to come to your lens and social bookmarking allows people to share sites with one another through networking.

What this strategy is mainly about is to give your lens a lot of exposure to redirect the traffic you receive on Squidoo to your blog or wesbite. Squidoo is actually one of the Top 700 sites in the world and every Squidoo page you make gets listed into search engines easily. That is why you should make full use of the advantage of obtaining the amount of traffic generated from there.

Get your free account first if you'd like to post your very first lens. Give your lens a keyword focused name relevant to the niche of your lens. On your profile, be sure to include a picture and write a bit about yourself, but do NOT forget the link to your site. The same goes to the introduction section of your lens where you write a bit about your niche and put a URL link of your site in it.

So now when you want to post something on your lens, you have to add modules first. There are different kinds of modules, some of them are 'Write modules' that allow you to write articles in it like a blog post. But in a blog, the articles you post are based on chronological order. In a Squidoo lens the articles you write about can be rearranged according to your preference.

Every lens in Squidoo has its own rank on how high it is ranking in the Squidoo charts. To work your way up in Squidoo, you need to generate 'stars ratings' by other members, clickthrough rates, lens updates and the people to go to your lens. What you can do in just the Squidoo website itself is to join the forums and do some forum marketing there. Another way is to search for lens groups relevant to your niche and join them for discussions.

Work on your reputation in Squidoo and you'll be highly respected. What you should strive for is to get into at least the Top 200 lenses in Squidoo and you'll see traffic generate in both your lens and your site.

About the Author:

Jo Han Mok is the author of the #1 international business bestseller, The E-Code. Unlock the code for unlimited online profits for yourself by visiting his website today
at: http://www.SuperFastProfit.com

How To Write Headlines That Electrify And Tantalize Customers

Peter Geisheker

Did you notice the title for this article? Of course you did and that is why you clicked to read this article. As legendary advertising guru David Ogilvy said in his book, Confessions of an Advertising Man, "The wickedest of all sins is to run an advertisement without a headline."

Yes, it is true that the most important tool in print advertising is the headline, be it for a space advertisement, a website, a sales letter, a billboard, or a press release. Headlines are the difference between success and failure in advertising.

In print advertising, the headline is so important that it is considered to be 80% of the power of an ad. The reason for this is that five times as many people read a headline as read the body copy of an ad. Consider how you read a newspaper or a magazine. If you are like most people, you scan headlines and you only read the news stories and advertisements that have a headline that catches your attention and interest. That is why writing an attention grabbing headline is so vitally important in advertising.

So, how do you write a good headline? Actually, it is not as hard as you think. In fact, decades of research has been done on advertisements to see which headlines generate the most leads and sales and here is a summary of what works.

1. Your headline should flag down readers who have a specific problem. For example, if you are selling cosmetics that help middle age women look younger, your headline should state that benefit. For example, "How women over 40 can look 10 years younger in 10 minutes with XYZ Cosmetics."

2. There are two words that work like magic in headlines - "How to." People are drawn to headlines that say "How To" like bees to honey. Why? People are curious and want to learn "how to" solve a problem. Therefore, always try to start your headline with the words "How to".

3. If possible, use the words "FREE" and/or "New" in your headline. Both words are magnets that draw in readers to read your advertisement.

4. Make your headline sound like news. A great way to learn how to do this is to buy a newspaper and read the headlines, particularly the headlines on the cover page. People want news, so make your headline sounds like a news headline from a newspaper and people will want to read your ad. Words that suggest news are "New", "Announcing", and "A Major Breakthrough".

5. Longer headlines sell more merchandise than short headlines. Try to make your headlines 6 12 words in length.

In summary, the headline is the most powerful tool in advertising. If you want to create successful advertising, become a master at writing attention grabbing headlines.

About The Author:

Peter Geisheker is the CEO of The Geisheker Group Marketing Firm. Peter develops and implements strategic marketing programs for small businesses. For more information please visit http://www.geisheker.com.

Popular Article Submission Sites

By Craig Andrews

One of the best ways top article marketers drive pre-targeted traffic to their Websites is by submitting quality articles to popular article submission sites.

Article submission sites are Websites that function as article directories or article banks. Most of the popular article submission sites allow authors to post their articles on their sites for free. Their are a few article submission sites that charge a small fee for posting and distributing articles, but it is a small price to pay for the quality service they provide. I feel that some of these sites are of better quality and service based on the fact that they do charge a fee and attract a higher valued client rather than some authors just looking for a free place to submit sub quality articles. In a sense it keeps the riffraff out. Many of the large reputable submission sites do review all articles submitted to them in order to assure quality articles are being posted on their site.

Article submission sites also provide a Webmaster with free articles who need content for their Website as long as they keep the article in tact and don not modify it in any way. This is a great way to build content on your website and feed the search bots with food to digest therefore improving your sites ranking.

Most of the top article directories usually require you to manually submit your articles and do not accept automatic submissions that could be generated by a computer email or software program. The reason for manual submissions are because they are looking for "real" authors and not some article spun gibberish. Manual submission sites require you to sign up for an account where you can log into your account and from there you can perform many beneficial tasks from tracking the number article views, author ranking, and a host of other great features.

When seeking out popular article submission sites you want to find sites that provide a high volume of traffic and rank high. One of the best tools you can use is Alexa. Alexa.com will provide stats on traffic ranking, page views, and related links. Sites with higher traffic rankings will undoubtedly provide more readers for your articles. These sites are the ones you want to concentrate on manually submitting your articles. A few of the top 10 sites I can recommend with high traffic ranking are: Ezine Articles, Digg, Isnare, Go Articles, Article City, Article Dashboard, Content Desk, and Article Alley.

As you can see, popular article submission sites are the ones that can inject your article marketing campaigns with a huge boost in free pre-targeted traffic. I'll take free traffic over paid traffic any day of the week. Give them a try and see what a difference it will make. I know they have worked very well in my article submissions and they can work for you too.

To Your Success!

-Craig S. Andrews

About The Author:

Craig S. Andrews at http://www.craigsandrews.com invites you to discover the most powerful article submission software on the market! Unique articles drive more traffic, backlinks, and higher rankings. Click here to get your articles working fast.
http://www.articleprosoftware.com

Increasing Your Targeted Traffic

By Casey Moher

There are dozens of good ways to send people to your website. These methods come with a wide variety of results and difficulty. Attempting various methods and studying the results has been a focus of mine. I'll review one of my favorites for you.

Offer something FREE to your visitors.

There is a high perceived value on the part of your visitor if you can provide them with useful information. By capturing and sharing this free information, you can make somebody's life better and easier in many regards.

It's simply human-nature that you must constantly work to over-come a basic mis-trust on the part of your visitor. This level of mis-trust MUST be overcome before you can succeed in your efforts.

Your focus should be to find and share valuable information. Finding (and sharing) information on-line is the quickest and most effective. It doesn't take much search time before you will be discovering subjects and information that folks want to know. This shows you the topics that are being inquired upon and which you will want to include in the information you give away.

One strategy you can employ is to share the information in the form of a multi-day mini-course that people can receive from you. Make the information package you send be of top-quality for maximum results. A little more time and attention at this point will have tremendous benefit in the value of your subscriber list. It costs much less than you might think to do this.

You will be offering to share this information in exchange for your visitor's name and e-mail address. A 'squeeze page' is the best tool to use for capturing this information. A squeeze-page is simply a basic website that presents your message offering the information.

Some very professional design work is available at affordable prices these days. Your own squeeze page can be up and capturing names for you in a very quick time.

If you would like to have your own squeeze page up and running, let me know. This is a great starting point in establishing your own highly-profitable list.

With care, your subscriber list can be cultivated and a long-term relationship built with the members. You can build a very rewarding and long-lasting enterprise by steadily and thoughtfully putting these concepts to work.

Like any offline business, you are providing genuine value to your customers who have grown to trust your motives and your interest in helping them. You can be paid very well in the process.

The best strategy in any relationship-selling environment is one where you give before ever trying to take. As with other strategies, here, again you are providing something of value free to the reader. This time it is in a different format and is made available to the reader using different tools and strategies. Quality in what you provide and how you provide it is essential, easy and inexpensive.

A focus on providing information to the people you wish to reach should be foremost in your mind. They will be willing to buy something from you (now or in the future) only if they first perceive that you have something they need or want. The biggest obstacle you will always face with new readers is one of NO TRUST! Providing something free is a great way to start building it. Valuable information can be found readily on the internet. You also likely have more information and knowledge of your own than you realize. There are many sources of information where you can find topics of interest to huge numbers of people.

The article should inform, educate and even enthuse the reader, but should NOT sell something. Your articles are not the place to sell some product or service. It is their job to inform and establish your credibility and TRUST! Your key marketing tool with the article publishing strategy is found in using a resource box. This is simply an area at the end describing who you are and giving your website address where they can visit and benefit by what you offer there.

I've seen a tremendous piece of software in action that automates the process of article-writing. This tool merges blocks of words, uses a 30,000 word thesaurus and manges data bases, as well. There is some new software out there (along with people-run businesses) that helps with article production as well as distribution.

Article writing and publishing should be part of an on-going strategy. Computers and professional service companies make this vital function much easier. If you want more information on these useful tools (or anything else in this article), just contact me.

About the Author:

Casey Moher - Caseymoher@comcast.net (801) 941-3334

Mr. Moher is a Registered Pharmacist and Life-Long Marketing and Sales Professional. You Can Get His Free Five-Day Mini-Course on Building Targeted Website Traffic by visiting: http://www.newtrafficmaster.com

How to Use and Write Press Releases as an Internet Marketing Strategy (Updated)

By Craig Lock

How to Use and Write Press Releases as an Internet Marketing Strategy

Thought I'd share a bit about using press releases as an internet marketing tool, based on our past experiences in this area of internet marketing...

We here at Eagle Productions (NZ) have done quite a bit of research on press release services recently and we have used them reasonably frequently to "spread the word" about our various sites and activities from here in far-off New Zealand to our biggest market (by far), Americans. From this we find doing press releases to be quite effective in our internet marketing strategy.

While it's hard to quantify the precise results of press releases, one thing just seems to lead to another (and usually leads to valuable "contacts and exposure" -"exciting, naughty and nice!")... and I do find submitting them to be a most effective form of advertising in the "on and off-line world". In getting your "brand known", which is the first step.

Together with submitting my articles to announcement lists, like Shelley Lowery's Article Announce, Free Content, Bill Platt's Free Ezine Content, Free Reprint Articles, ReadMyArticles, Netwrite-Publish-Announce, FreeWrites, Article Submission and Publisher Network. That is our MAIN internet marketing strategy.

A quick word of advice in writing press releases... It is vital that the press release about your business is newsworthy and try to capture attention with a good "catchy" headline. Make it "spicy and add 'zing' (like KFC) to make it sizzle!" Write simply and ask yourself this important question. What is the PURPOSE of your press release... and what specifically is the brief message you wish to get out about your service or product,

Also you can send your news release by "snail mail" or by e-mail. We do all our submissions to these services via e-mail.

Over the years we've had a number of releases about our activities here on the other side of the world published by PR Web, which is a free service ("cheapskate"!)... and traffic to our sites mentioned has already substantially increased. Their web address is: http://www.prweb.com.

PR Web recommends adding a link back to them to add credibility to your web site - good idea, I think! We've used them regularly over the years and they provide a great service. Incidentally, we have a recent press release up there at
http://www.prweb.com/releases/2003/7/prweb71552.php in case you want to have a look at our format)

The Prudential Press Agency, as well as the Comitatus Group also offer a FREE press release service. Their web addresses are: http://www.PrudentPressAgency.com and http://www.comitatusgroup.com

Other Press Release services we've used in the past are: Emailwire.com: http://www.emailwire.com/. They are mainly for corporate businesses, but check them out. Also Xpress, who distribute news releases by e-mail. (Their address is news@xpresspress.com).

You may also try eNewsRelease.com and FastPitch.

We have nil connection with these news distribution services, that we've used in the past; but have found most to be effective in increasing "hits" on our web sites through "more brand
recognition" after a news release.

Note: Things change fast on the www, so check that these free press release services are still operating.

Finally, check out "free press releases" on Google for others that may appeal to you.

You don't have to leave writing press releases to professionals who charge a fortune. You know more about your business than any other person, so there is no reason why you can't write your own press releases with a bit of effort and using your creative imagination. It's FUN.. Use press releases to get the word out about your web site, product or service. It does take quite a bit of time and effort, but DOES WORK in bringing in traffic, which is the first step to ONLINE SALES.

A last word on the subject of press releases... I don't think you need to be a writer to write good press releases. (In fact, it may work against us, as we writers do tend to "waffle on" a bit and sometimes I don't write in sufficient "business-speak".) My advice is just write in your own "natural" style - light, easy and relaxed, the way you talk. The one in which you feel MOST COMFORTABLE... as I've tried to do in this article.

Use the 'KISS' principle ( keep it simple, superman/woman"). Don't take life too seriously and have FUN exercising your creative juices in writing your own press releases.

Hope this may help you readers "out there" in cyberspace, as we at Eagle Productions and our associates learn something new about on and off-line promotion each day.

"Success is a PROCESS of sharing (knowledge, insights, wisdom and experiences) with others; it's a way of travelling and not simply a matter of arriving at a destination."

You CAN do it

Take pleasure in the journey.

About the Author:

Eagle Productions ("Incorrigible Encouragers/People-builders and Infopreneurs") Books by Craig Lock are available at: http://www.craiglockbooks.com and http://www2.webng.com/writernz/

All proceeds go to needy and underprivilileged children - MINE!

"Another good thing about being poor is that you won't have your children and grandchildren squabbling about your estate."

"Give a man a fish and he will eat for a day. Teach a man how to fish and you get rid of him every weekend."

Article Marketing

By Michael Molloy

One of the best ways to get free traffic is to concentrate on article marketing. For those of you who have never worked with article marketing before dont stress, its really not that difficult.

The beauty of article marketing is that it is free. A method to advertise your business for free, what could be better? Just write a short article, submit it for free and voila, free advertising.

The way it works is that you write up an article. In that article you write about your topic in an informative way that is not trying to sell something. Then at the bottom of the article you include a little author resource box that says something like this: Author John Doe writes on a variety of topics. To find out more about this topic John recommends you visit: [ ]and you include a link back to your website.

Then go online and search for free article directories. There are hundreds of article directories that you can sign up for and post your articles. Pick some of the most popular ones; those will have the most traffic.

You dont need to be a talented writer to write articles. The articles are short. 300- 400 words are fine and anyone can pound out a basic informative article of this length.

Start by researching your topic a bit. Take some notes. What are other people writing about? What do you already know? What do you want your article to say?

One easy way to write an article is to summarize an article you find online. DO NOT plagiarize, or copy it word for word. It is easy enough to read an article and then rewrite it using your own ideas and words. You will be caught if you are copying articles. Maybe not this time or the next but be sure you will be found out and you dont want to ruin your reputation on something like that.

Article marketing is one of the best ways to get traffic and links to your website. You can use this method alone to build a solid stream of traffic to your site.

About The Author:

Michael Molloy can show you how. To learn more visit: http://www.steps2victory.com Claim your free ebooks at: http://www.steps2victory.com/optin.html

Internet Authors aren't Newspaper Columnists

By Mike Scantlebury

The problem with the internet is that it changes so fast, and develops in so many different ways, that ordinary people have problems keeping up with it. Worse, they don't see new things as they are but instead, as reflections of things they are already familiar with. It's as though somebody caught sight of a zebra for the first time and said, 'Oh look, a horse with black and white stripes'. Well, yes, that's almost true, but a zebra isn't a horse. It's a unique species. And what is developing on the web isn't old ideas with new stripes, either. They are new species too.

I heard a man on Radio 4 this morning and he was complaining that bloggers aren't as good as old-fashioned newspaper columnists. His argument rested around the fact that they weren't being paid! The underlying assumption he had - that he was revealing - was that if people who wrote blogs were any good as writers, then they would be able to get jobs on newspapers. Since they aren't - employed on newspapers - they must be inferior writers and shouldn't be read!

To me, this is an example of mixing up genres and failing to see how the internet has changed things. Sure, some bloggers aren't good writers and some blogs are boring and even incoherent. But some bloggers, on the other hand, are excellent writers and would be welcome in the offices of any publication, (if they chose to try their hand at the world of journalism). Any regular internet reader knows this. I don't have to argue the case. It's only the regular newspaper readers, the people who drop in on the internet occassionally, dip in and out, cruise around and don't really get a feel for it, who might believe that the bad blogs they find are typical. They aren't.

There's also the assumption that if people aren't paid, it's because they're no good at what they do. It's not like that. Most people write blogs because they have something to say, not because they have adopted the professional position of 'journalist' or 'commentator' or 'columnist'. Only later, if they really are good at it, (and people notice and come to their site regularly), then they might decide to throw in a few Adsense ads or incorporate some other money-making venture at their address. But - the man on Radio 4 poured scorn on these attempts. He quoted the case of a blogger who, he asserted, was '50th in the world' in terms of popularity. The man had only made $3,500 last year from his blog, (stated our radio pundit), Somehow, to him, this proved the man wasn't a good writer. Nonsense. It 'proves' he isn't a well-paid newspaper columnist, drawing a fee to produce a regular weekly column, but it says nothing about the standard of writing - merely that the rewards for writing articles on the internet are on a different level from out there in the 'traditional' writing world.

The problem really, it seems to me, is that the new world of interent authoring has created new ways of 'being a writer'. Our commentator above probably longs for the days when he could attend polite dinner parties and people could discuss newspaper columns they'd read, from writers they admired. The great thing then, of course, was that if someone said, 'Did you see what so-and-so said in The Observer this week', then there was a good chance that everyone might have seen it. (But not everyone sees the same articles on the web, they're too widespread.) Even better, if you hadn't seen the article in question, you could still go home and dig out your copy, or borrow one from a friend, or even - heaven knows, new technology - go to the internet and download a copy from the newspaper's website. There would then be a feeling of shared culture, everyone reading the same things, giving their opionions on the same pieces they had read. It was comfortable.

But, just as changes in TV broadcasting have produced hundreds of channels and a huge divergence in viewing patterns, so the web has given great new opportunities for more writers to get online, more views to be expressed, and more debate to happen. It's just different. It needs new skills. For instance, you are in the process of reading this article in front of you. It might have cropped up on any number of web sites. You might have found it anywhere. But, if you want to find what else I've written, it's simple: you put the name 'Mike Scantlebury' into a search engine and track down other articles by me. You might then decide to print them out and save them in a folder.

People used to do that. The only difference then was that their 'favourite' columnist would have been found in the same place, at the same time. Say, a column in their favourite Sunday newspaper. Now, it's different. Now you may have to hunt around to find other stuff by the same author. But if you liked what the person said, you could still decide to save the clippings. Hey, what have you got? A folder full of bits of paper, (just like the example above). That hasn't changed.

What has changed is that there are more opinions getting an airing, more voices being heard. That's threatening for people who want to feel comfortable with a 'spokesperson' they feel comfortable with. The plethora of opportunities to be seen is confusing for anyone who likes to have a habit. So, if you are used to buying your regular Sunday newspaper because you like its style, its stance, its take on the news, how upsetting would it be to go in the shop one day and find that there were suddenly a thousand papers on sale, instead of the choice of six or eight that you were used to seeing? It would be very disturbing.

The answer, to our friend on the radio, is that he has decided to close his eyes to this new choice, and try to limit it somehow. Mainly by deriding the new writers, and attacking the range of choice offered by the internet. No need. That will happen anyway. Why do you think his example was the '50th most popular' blog on the web? Because people don't read everything that's out there, regularly. People make choices, anyway. Readers liked what the '50th' person had to say and kept coming back. That made the blog popular. Even better, suppose the writer then becomes famous, who knows, some newspaper might come along one day and offer them a position (or even, perhaps, syndicate their output in the paper). That would be great for our man on the radio. He would then be able to read the newspaper and discuss the articles inside with his friends at dinner parties, just as he has always done. In fact, he would be looking at an animal with black and white stripes, but no worries. He could still pretend it was a horse.

About the Author:

Mike Scantlebury is an Internet Author, selling his varied books at Lulu and making downloads available at his home site. He has also founded a Discussion Forum about the future inevitable triumph of internet publishing at http://www.publishingisdead.com where all contributions to the debate will be warmly welcomed.

Making Money With Articles: Article Directories

By Webhosting Reviews

Article directories are websites that house free articles. These articles are usually put there by whoever owns the copyright to them as a promotion method. Each article has the owners byline placed under it so that those who eventually read the article will know who wrote it (or at least who owns it) and will be able to get in contact with or visit their website for further information.

Articles directories are a great place to put your articles so that they will make you money. By using this method, people who are interested in your product or service will see your article,
view you as an expert in the subject, and will visit your website. Even if you cannot write or do not have any knowledge on the subject on which you are promoting (for example for you run an affiliate website), you can always hire a writer to do the work for you. Getting quality articles written will be expensive up front, but they will pay for themselves in no time, either through affiliate sales or selling your own services, and everything from then on is pure profit.

Let's take a real life example. Imagine that you are an accountant working from home. You write an article on an accounting topic and place it on various article directories. Those who are looking for the subject you wrote about will read your article, see that you have the knowledge and skill that is needed to do a job for them, and visit your website or contact you via e-mail. Your article just gained you a new client who may use your services regularly, but will definitely give you a nice profit at least once.

Furthermore, since you have posted it on a free article directory, others who have affiliate websites about accounting will inevitably use your article for their website. Since they must attach your byline to it, this will bring you even more exposure for every website that re-posts your article. This because you will be benefiting of off the traffic that they get to their website.

There are numerous article directories out there for you to utilize. Your bet best is to put a copy of each of your articles on every one for maximum exposure. It will eventually help to bring more traffic and customers to your website, which will lead to new orders and more profit.

About The Author:

http://www.reviews9.info

Making Money With Articles: Finding A Writer

By Webhosting Reviews

Finding the right freelance writer to produce your revenue generating articles can take a bit of time, however, if you find one that can easily take on another regular client and the two of you work well together, then that one difficult search will turn into a lot of profitable at articles.

When you start your search, you may want to begin with a very small group of articles, just in case you happen too hook up with a writer that you are less than thrilled with. It is important to keep in mind that there are several different types of writing and each writer might be highly skilled in one area, yet lack in another. For example, there is creative/fiction writing, biographical writing, news writing, general informational article writing, critical writing, copy writing, poem/verse writing, technical writing, medical writing, essay/report writing, and sports writing. Although a writer may be highly skilled in one area, many freelance writers spread themselves out into others areas as well. So, it is critical that the writer you choose can produce the type of content that you need.

To find a freelance writer, you can look at various freelancing websites that will allow you to post the specification of your project and your budget.

From there, writers will make bids on your project and provide you with writing samples so that you can get an idea of their skill level. Make sure that you choose a writer who gives you a sample of the type of article that you are looking for. For example, if you are looking for a copy-writer, do not hire someone who only sent you a sports writing sample. He or she may be an outstanding sports writer, but copy-writing is about selling (a product, service, or yourself) to your website visitors.

In conclusion, the more you are willing to pay per article, the more bids you will get from quality writers who know how to entertain and inform your website visitors so that they keep coming back for more. Writers know that you will eventually make a ton of money off of each article or content piece. So although $30 or more for a 500 word article may seem like a lot, when you think about the service they are providing you and the time and effort that they put into your piece, then you will realize that it really is not a lot for that one article. If you pay for quality, you will be amazed at how much you will eventually make off of your articles.

About The Author:

http://www.review5.info

Removing Bloggers Block

By Chris Taylor

Some of you may have already experienced writer's, or in this case blogger's, block. This is when you can't seem to start blogging anything worthwhile, sometimes not even a single word's worth.

How could this happen when you were so good at blogging before? Why is it that you can't get one word written? And the most frustrating thing of all: the more time you spend thinking about blogging, the less able you are to start your next project! Is there any cure? Luckily, there are a few things you can try.

Visiting other people's blogs is a good start. Read through your favorite ones, or do a random blog search and see what gets turned up. Reading what other people have to say can spark
your own creativity and send you over the hump of blogger's block. Leave some comments to get you started; you might be able to expand on their ideas, and sometimes you can track back
to your own blog. Looking at your blog inbox can help, too, as there might be a question or comment there that can get you started.

Look for a word or topic. Then begin writing about it. You can also do this with pictures. Check out photos and think of something to write about it. You can also check the news, which is always rich with current events. Even if there isn't anything that directly relates to what you normally write about, writing about something completely different than your normal topics can help.

If those things do not seem to work for you, you can search for creative or journal writing software to help you with your writing problem. Oftentimes, these things have suggestions of topic or idea that can help you get started.

Think about an extraordinary topic. For example, you can research about inventions and inventors. What was the first car ever invented? Anything that you fancy can become a blog entry. You can look for answers to questions like the one about the car at online resources like encyclopedias and almanacs. When you have the answer, blog about it. You never know, maybe some people are thinking of the same things and you have answered their questions. Besides, it can be good to drift from your usual topic one in awhile. Your readers might feel refreshed by the change.

If none of these exercises help, it might be time to do something unrelated to writing for a while. Sometimes we just need a break from writing! Go outside, go shopping, go to a movie. Anything to take your mind off of your blog. You just might feel refreshed and ready to start blogging once you get back up in front of your computer.

There are a lot more ways to beat blogger's block. If you come up with something new that helps you get over it, think of what a good blog topic your experience would be! Who knows, you may even help someone out there who is struggling with blogger's block!

About The Author:

Visit http://www.rss-feeds-directory.com

today! Your comprehensive guide to rss and blogs including our
http://www.rss-feeds-directory.com/rss-feed-submission-sites-service.html.

I Hate Writing Articles - There Must Be A Better Way?!

By Trey Thomas

If you own, run or maintain an Internet business, you probably need articles to provide you with content for your website. Users are always looking for information and if your site can
provide that information, you'll drive more traffic to your site, boosting business for you.

Articles provide many benefits, but perhaps the most important thing they do is to place your site high in page rankings for search engines. This happens because your articles have keywords in them that are relevant to your site. Therefore, when someone does a search for the information they're looking for, your site is more likely to come up if you use relevant keywords.

In addition, articles are a way to link your site to another site or newsletter. Visitors appreciate quality content, and if you have it, you are much more likely to be asked to link your site to many other sites, increasing your exposure. This also increases confidence and trust levels in your company and web site, which drives more customers and traffic to you.

If your site has quality articles, it's also likely to get more exposure because visitors to your site will tell their friends and family to visit your site for the information you provide. This drives more traffic to your site and in addition, provides you bigger sales of whatever product you're selling because those who visit your site trust and believe in you. Your products and services will also be much easier to sell when customers know that you are experienced with your particular area of expertise and know what you're talking about.

In short, articles are very important to your site and to your business. You need them to keep ahead of the game and in addition, you need to keep providing new ones. One dilemma, though, is that many people don't like writing articles.

Most web site owners would rather spend their time on their business. Unless your company is large, you probably don't have the necessary resources to have a pool of writers specific to your company. In addition, plagiarizing or copying other articles is frowned upon as well. Also, this is illegal, and it can definitely get you into trouble. At the very least, it puts you in a bad light and will make your customers question your honesty if they find that plagiarism existing on your site.

Therefore, what are your other options? You might not know that you can actually get free articles. These articles exist in the public domain and here, articles are available without fear of breaking copyright law.

Public domain articles are given freely to the public for their use. You can do whatever you want with them. You can place them on your site without giving credit to the original author or authors, and although it makes you look very professional (and, in fact, is probably the most ethical thing to do) to name the original author rather than taking credit for it yourself, you
don't have to. Keep in mind, though, that you'll need to choose articles that are very relevant to your site and therefore, many articles in the public domain may not be appropriate; many
articles in the public domain have had their copyright lapse, meaning that they were written long before the Internet even existed. Therefore, you have to be careful that whatever free articles you choose pertain specifically to your site.

Of course, with public domain articles, your competitors will have access to those articles as well. Therefore, readers will probably instantly know that these articles are not yours, since they've seen them in various other places. In this case, simply rewriting them to make them original is a little bit easier than developing an article from scratch, but still provides you with original content.

Another bonus of rewriting articles is that you can make sure you optimize them for keywords particular to your site, which the original article or articles probably will not have.

In short, even with public domain articles, rewriting them to make them original is the best way to go. It also is a good idea to write your own original content. If you truly cannot write for yourself, you can hire a freelance writer or writers to do that for you for relatively little expense. The investment you make in these articles is worthwhile because you hold copyrights to them and can use them in any way you wish. You'll also be able to optimize them for keywords right from the start. Simply put, if articles build your business, you'll likely not find them as distasteful to write as you might have at the beginning, before they drew traffic your site and therefore made your business more successful because of them.

About The Author:

Trey Thomas is a frequent contributor to PLR Article Source. He is also the co-author of the popular new eBook. "Article Marketing For Content & Profit". Discover this hottest new trend in making astonishingly large incomes in Internet Marketing. You can get a complimentary copy at: http://PLR-ArticleSource.com

Affiliate Income Using Online Free Tools

By Deepak Dutta

Article marketing is nothing new. But applied to affiliate marketing it is the easiest way to make money online. And best of all, you can do it without spending a dime using only free tools available online.

This is all you will need :

- A free keyword research tool,
- A free text editor,
- A free Clickbank account,
- A free Blogger account.

Do a quick search on your favorite search engine and you will find these free tools very easily.

Quick cash blue print :

1 - Keyword research :

Using your keyword research tool, search for low competition keywords. Those are keywords that have at least 300 searches a month and that have less than 5000 competing pages in Google (when entered between quotation marks like this "keyword"). Try to find 5 to 10 good keywords related to the same topic.

The idea is to focus on keywords for which you can get a first page ranking in Google, Msn and Yahoo.

Hint : If you have no idea of which market to target, start by checking popular phrases like: how to, purchase, get rid of, help, cure, tips, etc.

2 - Find a digital product to promote

Go to Clickbank.com and find a product related to your topic. Choose one that pays at least $15 to $20. Generate your affiliate link and write it down or save it in a text file on your computer.

3 - Article writing :

Write an informative article (approximately 400 words) focused on each of your keywords. Put your keyword in the title and in the first and last paragraph of your article. Also sprinkle it throughout your copy. You can also throw in a few other keywords related to your topic. This will help you rank well.

Most important, write a great bio box that will make people want to learn more and click on the link to your blog. Put your keyword in your bio box as an anchor text link to your blog.

4 - Set up your blog.

More and more article directories will not let you put your affiliate link in your bio box. So your blog is going to be your landing page. The idea here is to put up a simple blog that will presell(not sell) your product and make people click on your Clickbank affiliate link to go to the sales page.

Hint : set up a blog for every product you promote and give it a keyword focused name.

5 - Submit your articles to article directories.

You will need to find article directories with a PR of 5 or more. These are the ones Google likes and it will help you get a first page ranking in the search engines and drive tons of free traffic to your blog.

Post one article a day on each article directory and do not post the exact same article to more than one directory.

Hint : Your best choice is Ezinearticles.com. You will need good quality articles, but it is the most powerful directory online. Alternatively you can use Goarticles.com.

6 - Rinse and repeat !

Article marketing is a game of numbers. The more articles your submit, the more money you will earn. But every product is not going to be a winner. Some will do well, some will not. So test a new product every week putting up 5 to 10 focused articles each time.

That is all there is to it. This may seem to good to be true, but it really does work. Off course it will take a couple of weeks for money to start rolling in on a regular basis but the magic of this method is that once you write a money making article it will generate residual income for months and maybe even years -- without ever costing you a single dime.

About The Author:

Dr. Deepak Dutta is the creator of http://www.semanticbay.com - an interactive social network website based on user shared text and picture contents on any topics. His other website http://www.classifiedsforfree.com - is one of the oldest online classifieds site where users can post ads in more than 600 US cities and 60 countries.

Article Marketing: Pitfalls & Myths

By Christos Varsamis

Article Marketing is by far the most reliable long term internet marketing strategy for one primary reason. It provides web content which is the reason millions of users worldwide surf the internet daily. They seek for information.

Articles are the core of information on the net, whether they are objective or subjective about any issue. Search engines were built to provide content and actually the struggle was to provide the most relevant web content according to the search terms the user provides.

Article Marketing is a relative new internet marketing industry with great potential. However many pitfalls and misunderstandings have been released lately. That was expected because it's a market principal, whenever there is growth and opportunity, "opportunists" and "scammers" step in.

The first subject is the article submission software and article automation procedures of any kind. The promises sound great. Massive submissions to article directories with push button software solutions. As tempting as it may seem, it is too good to be true. That happens because the algorithms the huge search engines corporations developed are so advanced that they detect any instant massive growth of links of any website. They are programmed to consider this "growth" as unnatural and then take precautions. These precautions could be a downgrade on search engine results for the spamming website or ban it completely form the search engines.

In simple words do not try to fool search engines giants like Google for example. Their spam filters are extremely advanced. Even if you succeed the spamming temporarily you will be discovered sooner or later and if you have a serious online business you jeopardize it.

The same applies to instant and massive web content growth of the website. For example if you had a website with five sub WebPages and after 3 days you have 2000 web pages. Google spam filters will detect it again as an unnatural web content growth of your website and proceed to the according measures. You must realize that search engines will do anything to protect the quality of their search results because this will bring targeted traffic and consequently the advertisers. You must grow your website and internet exposure step by step. This way you will gain long turn results and you will not be afraid of Google's frequently algorithm's alterations because you follow the rules.

The next subject is the PLR industry (Private Label Articles). Since most of the people are not writers or they despise writing, there comes the PLR solution which is monthly service (most of the cases) providing a number of articles each month to the subscriber. These articles are written by ghost writers and provided to hundreds of paying subscribers. It seems ideal but it's not.

The spam filters are here too and focus on duplicated content. The same article by dozens of websites will not give you any advantage. What you can do is to modify them or by hand (which
is time consuming) or with using some of the anti-duplicate content software titles. But there relies a problem. Most of these software titles do modify the articles for search engines but it's not readable by the users. So you must be careful and check constantly what the PLR software provides and how alters the article.

The last subject relates with the article directories which have been increased massively the last two years. Should you consider submitting your article to 500 article directories without examining the quality of each one, or you should improve the quality of your article and submit it to qualitative ones?

The second case is more effective in the long run because you maximize your possibilities to have your article published to a huge online publication with thousands of unique visitors daily. In that way you gain massive exposure and most important credibility to your industry.

Finally the conclusion of the above is that shortcuts will not help you. The future on web content industry belongs to people who are not afraid to write (they don't have to be novelists) and produce Unique content. The entrepreneurs who grasp the value of unique content and apply it to their marketing efforts will definitely gain the advantage.

About The Author:

Christos Varsamis is the Creator & Publisher of http://www.proarticlesbiz.com

The Dirty Trick In Internet Marketing That Increases Online Sales Fast

By Jo Han Mok

This has to be one of the "best" ways to generate sales. Controversy creates two types of interest. Negative and positive. And both forms of interest work together to make you profits. How exactly?

Well, let's do a quick example. Person N and Person P. Person P loves what you have written and can directly relate to what you have said. Person N on the other hand thinks you're an obnoxious creep full of insane beliefs. Both Person P and Person N comment on your writing. They read each others comments and they are inflamed by those comments. So, they begin a back and forth battle of words based entirely on what you had to say! Now comes Person S, Person V, and Person C. They add their two cents and take sides of who's right and who's wrong. Then come more comments. And more, and more.

And if you're selling something that expands on your initial post, you'll get both those that hate what you had to say, and love it, buying your product. The negative folks will want further proof that you're a total moron while the positive folks will want to learn more about what you are teaching, or saying.

Every single day, millions of folks hop onto the internet and have something to say. Most likely they'll do this through writing. Whether it's through an article, an email, or a blog. The "trick" is to make what you discuss controversial through your writings.

Don't be "Boring". That won't do a thing for you. The essence of creating controversy is by using passion. If you've had a bad experience with another person, tell people about it. If you really love a particular product, or person, tell people about it. But be sure that your writings can convey the passion that you feel whether it's negative or positive.

If you are effectively creating controversy through your writings, most people that read it will either love what you have to say or hate it. Either way, they'll "Talk About It". And if you give them a chance to communicate how they feel about it, this will lead to more profits in your pockets!

But, in order to use controversy you have to be willing to take a stand on a certain topic. No "wishy-washy" comments will do. If you make people angry, "Good"! But don't back down on your opinions though. That defeats the purpose of using this tactic completely. If some people don't like what you're saying, who cares?? At least you had the guts to stand up for what you believe and say it. And that's the point that will come across to those that love your writings.

I "Know For A Fact" this works. Jason Cain is a living example of this dirty trick. He uses controversy in his writings and makes immense profits from the dust he stirs up. Some folks hate him. Some folks love him. The love-hate factor doesn't really matter though. What DOES matter is that people are reading what he has to say. And they are 'Listening'. And, they are BUYING.

Another terrific example is a fellow by the name of Stuart Halpryn. He creates controversy through the amount of money he charges for products he sells. He lets his readers know that he is directly responsible for pissing other marketers off by charging extremely low prices for their products to his customers. And it works! He's earning good money from using controversy

The whole idea of this tactic is to speak your mind, send off a spark, and watch it build into a roaring flame

About the Author:

Jo Han Mok is a #1 bestselling author and frequent featured speaker at Internet Marketing bootcamps and conferences. Visit his website for a simple step-by-step plan to profit online in 21 days or less! http://www.SuperFastProfit.com

Developing a Mini Tutorial Course

By Jill Black

Developing tutorial courses to offer at your web site is an excellent way to promote yourself, business and your web site.

A good tutorial is one that is unique in some respect and must contain valuable information or your reader/s will unsubscribe.

There are thousands of free tutorials on how to create an ezine, email marketing etc so brainstorm for something unique that represents your site, your product, or a specific skill you can teach people.

Always keep in mind that the aim of any tutorial course is to teach, inform and provide quality information of interest for your target audience through the sharing of your knowledge on subjects you are familiar with.

These courses *can* be invaluable for pre-selling your readers on your products if they are done right.

Developing your course

Decide on your subject then create a lesson plan.

Begin by making a list of topics and then depending on the number of topics separate each into your individual course lessons.

For example: five topics become five lessons, ten topics ten lessons and so on. Follow the same format for each lesson using plenty of white space to make it easy for people to go back and find information they may like to review again.

In the first lesson outline the course contents and what they can hope to learn during the course of your lessons.

Give each lesson a number.

Give each lesson a title.

Then follow with the actual lesson.

Throughout your course you can refer to your product/s and how it can help solve a problem within the context of the topic under discussion. Never however, use your course for the blatant advertising of your products and services or it will be a quick click on the un-subscribe button.

At the end of each lesson give highlights of what to expect in the next lesson. Keep it interesting so subscribers will look forward to the arrival of the next installment.

Once you have completed your written course the next step is to sign up for a follow-up auto responder capable of delivering your lessons at pre-determined intervals. This can be every day, or perhaps every second day for as many days required.

Follow the instructions given with your autoresponder and do a trial test to ensure that the delivery options are set correctly.

Next place your course information on your web site with your course description and the mailto: link to your auto-responder.

After mastering this type of auto-responder course consider providing workshops via email or.

Self-learning training courses delivered via email

These courses are structured the same way as offline correspondence courses and tend to do well year in and year out as the market for the course information always constantly replenishes itself.

Self-learning training courses require structured lesson plans, a course outline and set objectives for the knowledge the student can expect to gain from the course. Often this type of course includes a self-knowledge quiz at the end of each lesson for self-evaluation purposes by the student of how well they have understood of the current lessons content.

Popular topics include.

Business and money making courses
Public Speaking courses
Language courses
Salesmanship courses
Writing courses
Interior Decorating courses
Inspiration and self-improvement courses
Computer Programming
Stress Management courses
Massage courses
Astrology courses

"How to"... Just about anything that can be adapted for delivery via auto-responder that will provide people with the information and knowledge they are seeking.

Develop a prospectus for interested students to download (PDF format gives a more professional look) then create a course outline and sign-up enrolment form page at your web site.

Set your auto-responder to automatically deliver lesson installments to each of your paying students at weekly or fortnightly intervals. Tip: Many students like recieving the whole course upon signup. As an alternative offer the course in PDF ebook format. Making this option available will increase the number of student enrolments.

Note: Training courses contain no advertising for products or services - they are the product.

Many "how to" books can be adapted or broken down into course lessons and presented in this way providing an extra source of income for your business (or as a business in itself) or to be sold offline via direct mail to capture both the online and offline markets.

About the Author:

Jill is the owner of Netwrite-Publish. For more writing and publishing ideas log onto http://www.netwrite-publish.com

Optimize Your News Releases

By Harry Hoover

Today's news release is written differently than those from the past. It needs to be newsworthy and it needs to sound like a human wrote it. However, you must include the right keywords in it. Let's examine some news release optimization techniques. Research Is Key. If you have already optimized your website, then you know what keywords to include in your releases. However, if you are starting from scratch, it is important to do some keyword research. There are some decent free keyword research tools, like the stripped down version of Wordtracker, the one from SEO Company and Google AdWords. Look for keywords that have the highest volume and the least competition. For instance, when we launched AccessURP, we searched for keywords that would bring people looking for commercial real estate in Charlotte, NC to the site. We used several variations of that phrase in our pay-per-click ads, in our search engine optimization, and in our news releases.

Anchor's Away. Use anchor text in your releases. You'll notice in the news release how I anchored the phrase commercial real estate. This provides an important backlink using keywords. PRWeb has a wealth of tools to help improve your release for the online environment. Additionally, PRWeb distributes directly to consumers and journalists interested in your topic. They also distribute releases to bloggers, and thousands of websites syndicate their content.

So, for as little as $120 per release, you can build high quality backlinks to your site and cost effectively reach people interested in your release.

About The Author:

Harry Hoover is a partner in Charlotte, NC ad agency http://www.mycreativeteam.com/creative.php My Creative Team. He has 30 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Bank of Commerce, The Bray Law Firm, CruisingTheICW.com, Duke Energy, Jacobsen, Levolor, National Gypsum, North Carolina Tourism, Rubbermaid, TeamHeidi, VELUX, and Verbatim.

Become a Search Engine All-You-Can-Eat Buffet

By Judith Kallos

Everyone wants top 10 rankings as though just because they wished it that should make it so. Wishing has nothing to do with rankings. Unless you have a genie in a bottle, we all know it simply just doesn't work that way.

How about I get you thinking differently about this issue?

Don't Chase Search Engines-Let Them Chase You!

How is that possible?

Become a Search Engine All-You-Can-Eat Buffet!!

I can hear you out there.. "Yeah, sure!" Well, it's not that difficult of a methodology really. All you have to do is think differently than all the hype, amateur Web designers and unscrupulous marketing "gurus" have led you to believe about how getting found works.

First off, what search engines like is fresh content and lots of it; yummy! That's the fuel for their fire so to speak. So it goes without saying that if you keep adding new content on a regular basis that will encourage search engines to visit your site because you'll have a fresh buffet of tempting entrées.

How do search engines know you have new content? Certainly not by osmosis!

If you make the effort in the appropriate areas, much of which the costs are minimal, they'll get a whiff of the appetizing content you have to offer and act like they are at an all-you-can-eat buffet!! Your site will be like Mama's house on a Sunday afternoon. You know what I mean; dinner smells so good everyone in the house can't wait to get a plateful! That's how it goes with search engines and content.

If you don't have savory content-why should search engines visit you and give you higher rankings over those who serve up a delicious all-you-can-eat Sunday dinner? The answer is they don't.

The "build it and they will come" way of thinking does not apply to Web sites in this day and age, so everyone needs to wash that concept right out of their hair. All it takes is for you to be prepared to mix, cook and serve. Mix up a new article, cook it to perfection and serve it to the hungry search engines!

That's not too much to ask to succeed online is it? If it is, well, maybe you should reconsider your online endeavors. If you don't want to make these efforts, just forget about achieving no charge organic/natural listings. You'll never rank anywhere near the top so determine your PayPerClick budget and go setup your campaign straight away.

Now let's setup your buffet! Start a blog that you post to continually and submit it to all the blog directories. Make sure your blog offers a subscribe feature so visitors get notified by e-mail when you enter a new post. Also offer RSS and podcasting feeds of your blog posts so that visitors can get your information in as many flavors as they choose. See? Your mouthwatering buffet is growing!

Onliners visit your blog and then follow the links to the scrumptious new articles on your site. They like your articles and link to them or post them on their site with a link to yours. Incoming links to your site; lip smacking good!

You also offer an RSS feed of your top articles to get the word out. You add your new articles to your site map. Google checks for your site map XML file and updates its index with your freshly baked content. You add your seasoned articles to all the article banks that have popped up in the last year or so-more delectable links to your site! Can you see what is happening? We are creating a feeding frenzy!

This interactive medium called the Web is now more interactive than ever. At first when it all began, "interactive" meant some flashing this or moving that. Now interactive means just that; you need to interact and be involved by using all these tools or you'll be left in the dumpster by those who do.

One thing is sure; chasing search engine algorithms is a futile effort at best. But when you have the nourishment they want, tasty content, search engines are hungry little bots and it's hard to keep them away. Food for thought? You bet! Open your own buffet today and feed the beast!

About the Author:

Judith Kallos is an authoritative and good-humored Technology Muse who has played @ http://www.TheIStudio.com for over a decade. Check out her new Dot Com Business Starter Kit @
http://www.DotComStarterKit.com

Removing Bloggers Block

By Chris Taylor

Some of you may have already experienced writer's, or in this case blogger's, block. This is when you can't seem to start blogging anything worthwhile, sometimes not even a single word's worth.

How could this happen when you were so good at blogging before? Why is it that you can't get one word written? And the most frustrating thing of all: the more time you spend thinking about blogging, the less able you are to start your next project! Is there any cure? Luckily, there are a few things you can try.

Visiting other people's blogs is a good start. Read through your favorite ones, or do a random blog search and see what gets turned up. Reading what other people have to say can spark your own creativity and send you over the hump of blogger's block. Leave some comments to get you started; you might be able to expand on their ideas, and sometimes you can track back to your own blog. Looking at your blog inbox can help, too, as there might be a question or comment there that can get you started.

Look for a word or topic. Then begin writing about it. You can also do this with pictures. Check out photos and think of something to write about it. You can also check the news, which is always rich with current events. Even if there isn't anything that directly relates to what you normally write about, writing about something completely different than your normal topics
can help.

If those things do not seem to work for you, you can search for creative or journal writing software to help you with your writing problem. Oftentimes, these things have suggestions of
topic or idea that can help you get started.

Think about an extraordinary topic. For example, you can research about inventions and inventors. What was the first car ever invented? Anything that you fancy can become a blog entry. You can look for answers to questions like the one about the car at online resources like encyclopedias and almanacs. When you have the answer, blog about it. You never know, maybe some people are thinking of the same things and you have answered their questions. Besides, it can be good to drift from your usual topic one in awhile. Your readers might feel refreshed by
the change.

If none of these exercises help, it might be time to do something unrelated to writing for a while. Sometimes we just need a break from writing! Go outside, go shopping, go to a movie. Anything to take your mind off of your blog. You just might feel refreshed and ready to start blogging once you get back up in front of your computer.

There are a lot more ways to beat blogger's block. If you come up with something new that helps you get over it, think of what a good blog topic your experience would be! Who knows, you may even help someone out there who is struggling with blogger's block!

About The Author:

Visit http://www.rss-feeds-directory.com today! Your comprehensive guide to rss and blogs including our http://www.rss-feeds-directory.com/rss-feed-submission-sites-service.html.

Did You Steal That Article? 3 Steps To Avoiding Plagiarism

By Lisa Sparks

We draw our inspiration from a variety of sources, so it's logical that every now and then someone may say we swiped an article. Of course the charge is false. Bottom line: Real article marketing pros don't steal content, because we don't have too.

Gathering data from many sources can cause a problem now and then. That's why I've developed a three step system for avoiding those accusations and it's served me well for the
several years that I've been using article marketing to boost traffic to my Web sites.

If you're holding back from article marketing because of a lack of original ideas - don't fear. Here are three ways to ensure you'll stay clear of plagiarism police when you write your content-rich article:

1.Take the structure, not the words.
When using other people's articles as inspiration for your own - a very common practice among professional writers - look at the article for it's structure and not necessarily the words
themselves. For instance, I use templates to quickly write my articles. I use various types of templates, but there are hundreds out there. So just look for the template - or the structure - of the article and swipe that. After all, structure isn't copyrighted, but the writer's words are.

2.Draw from many sources.
Another great way to make your articles original is to take pieces of information from a variety of sources and industries. I'm always on the lookout for good ideas, inspiring headlines, and some motivational quotes, which can set off a flood of article content - giving me five to 10 articles all at once. Start holding on to junk mail, interesting ezines and quotes. When you're looking for advice for your articles, turn to these sources to give you just the boost you need.

3.Gather a bank of your favorite writers.
Some writers just give me the greatest rush of information. No matter how many times I read their books and listen to their pod casts I seem to get something new from what they have to
say. Who puts wind in your sails? Whoever it is, there's no crime in taking bits of pieces of their concepts and putting your own spin on them. Chances are, they did the same thing with their mentors/favorite authors.

Bonus solution: Give the author credit. You can always just bite the bullet and reveal your sources so-to-speak. Attribute an idea, thought or phrase to the original author. Then debunk
whatever it is he or she has said. You can also completely agree and offer a case study of exactly why you agree with what the author said. Attributing information to the original author silences all plagiarism critics.

About The Author:

Boost traffic, get more leads and increase sales by learning the secrets to writing well and writing fast. Get Lisa Sparks' no-cost special report on the secrets to making article marketing work for you by visiting: http://www.ArticleSecretsRevealed.com

Why You Should Strive to Create More Than Just Back Links

By Trey Pennewell

I read a message on a forum the a while back where a new
webmaster was asking for suggestions regarding article
submissions to create back links. The person asked how long the
articles should be, how many hyperlinks to include, and other
questions about article submissions. I was quite surprised by
some of the responses that this poster received.

What Sort of Advice Was Given...

It was actually recommended that articles only need to be 250
words long and that the person asking the question should include
4-5 hyperlinks. Another person suggested to write a 500-word
article and to include many hyperlinks, because the only purpose
of the articles were to create back links.

There is some truth to this... A person could write a short
article and get it submitted to many article directories. And,
simply generating back links is one way that a webmaster can
increase his or her position in the search engine rankings.

But, writing a 250-word article will probably not result in that
webmaster being considered an expert on the topic that he or she
is writing about.

Experts In Their Fields

Taking the time to create an informative and helpful article will
help a person to be considered an expert in his or her field.
Imagine for a moment if some of the most famous names on the
Internet were to only write brief articles to generate back
links. Would Matt Cutts (http://www.mattcutts.com/blog/) receive
the recognition that he does if he just scribbled a few sentences
here and there? Would Joel Comm (http://www.joelcomm.com/) be
considered an Adsense expert without writing informative how-to
articles and books for those wanting to make money from Adsense?
Would you know or care who Robin Nobles
(http://www.searchengineworkshops.com/) was if she did not create
in-depth articles about search engine optimization? Would you
even be bothering to read this article?

You can generate a bit of traffic by creating back links by
hammering out low-quality articles. But, if you want to be known
as an expert, you need to take a different approach and provide
the quality information people are seeking. If you have
information and expertise that others are unable to find on the
Internet, then you will get many more visitors as a result of
writing an article.

If you are looking for more than simple back links to your site,
then it is worth it to take the time to write a high-quality
article. A high quality article, that is written with the reader
in mind --- not the search engines --- is more likely to actually
get clicks (human visitors) into your site. This is what
separates the very successful webmasters from those who are
simply getting by.

To be known as an expert or an authority in your area requires
articles and information that human beings will actually read.
After reading this kind of article, a person will think to
himself "This author has the information that I am looking for"
and the reader will then visit the writer's website.

How To Succeed With Article Marketing

A well-written article can be submitted to literally thousands of
publishers of ezines, newsletters, and free reprint article sites
and can result in dozens and sometimes hundreds of back links for
a website. Now, not every publisher will pick up your article,
but for the ones that do, you get a back link. More important
than the back links though is the number of people that will cite
your article, forward it to their friends, and reference it in
their own articles that they are distributing.

These high-quality articles are how a webmaster becomes known as
an "authority" on a topic. When you write for the reader and
offer something of real value, you will reap the rewards with a
huge influx of traffic to your website.

How To Fail With Article Marketing

Generalized junk articles that are filled with hyperlinks and
self promotion will only result in a few back links, and people
who actually read those less-than-quality articles are not very
likely to ever visit your site.

Poorly written articles are also unlikely to get published in
ezines and newsletters where you can reach potentially thousands
of readers in a single day.

The worst thing about the low-quality junk articles is that if
people do read them, they might always think of you as a "junk
peddler", and most people don't buy from people whom they
perceive as "junk peddlers".

As a webmaster, you need to decide for yourself what goals you
have in mind for your article submission campaign. If you limit
yourself to only generating back links, you will not see the full
potential of visitors and traffic that you could be getting to
your website.

A Final Thought...

An article that is good enough to wind up on sites like
http://www.About.com can give you a huge and consistent growth in
traffic for some time to come. Articles that are picked up by
large newsletters like http://www.SiteProNews.com can deliver
thousands of visitors to your website in a day, add to your
credentials as an "authority" website, and will create a
situation where your website is one of the first places that
people turn to for information in your field.

The bottom line is that if you write for the human reader instead
of the search engines, you will be rewarded with many more
visitors, and you can gain an authority status among your
visitors.

The choice is yours. You can spend an extra hour or two creating
a high-quality article that will be published on more websites
creating more back links to your website, establish you as an
authority in your field, and allow you to see thousands of
visitors in a day when your article is published in one or a
dozen ezines. Or you can save the extra hour or two and pray that
your limited efforts will amount to anything of real value.

About the Author:

Trey Pennewell is a writer who creates articles that will be used
to develop links for the clients of the Links And Traffic.com
inbound link development services. Trey even practices what he
preaches - his own articles have appeared on hundreds of great
quality websites. Trey writes on several topics that are related
to the target markets of Links And Traffic customers. Feel free
to use this article on your website, so long as all links remain
clickable. http://www.LinksAndTraffic.com

What Name Do You Give That Article Or Book?

By Dee Owens

The title of my book is as important as the characters
themselves. So the name of the book is as important as the
characters themselves. You can choose an important event as I
did in The title of my book is as important as the characters
themselves. In my first I named my book La Roe's after the
Heroine in which the story was told from her POV, Secondly it
also describes part of her. La Roe means The Red and her first
name Emerald means Green she consequentially has red hair and
green eyes. La Roe's is also about an entire family in which
her children will come to play mainly her daughter which
according to family tradition will be named La Roe also.

So the name of the book is as important as the characters
themselves. You can choose an important event As Fay's Wish in
which the mother a Fay makes a wish for her daughter. Then in
Mystic Inn it represents the hotel, and Vampires Revenge
represents the revenge our heroine will play on the hero. I
think the name should give a clue to the reader of something
grand about to take place.

So how to name you MS, well as you right it an important scene,
place, person, or thing will stand out and hopefully shout use
me. I find that I don't know the name until that exact moment.
It is as hard as naming your Characters themselves, esp. if
they represent them.

One thing to remember though never force the name, it will come
to you and if you feel the need to name it temporarily then use
the heroine's hero's or even something such contemporary
romance, fantasy, or even pain in butt book 3 or whatever
number it is.

About The Author:

Dee Owens writes articles for
http://www.articles3000.com. A free ezine articles site.

Ezine Articles, What Are They And What Can They Do For You.

By Dee Owens

Ezine Articles have been around since the early 80's, and the
group Cult of the Dead Cow claims to have published the first
one in 1984. No matter who was the first to create it, Ezine
articles have become a part of everyday web hosting, designing,
and promotion. Ezine articles are a way to focus on specific
content and keywords.

The Pros
The benefits of Ezine Articles are numerous to say the least;
however, the top Pros make your work and research all worth the
while. Traffic the proper Ezine articles can generate enough
visitors to make your web page a success, while improper
content, repetitiveness, and missing links can spell disaster
for any on-line business. Making sure that all of your content
is accurate and up to date can be tedious but a necessary part
of maintaining a successful site.

The Cons
What can go wrong with Ezine articles, you would think what
cons can there possibly be on something that if you look in the
right spots you can get for free, but there are a few. The
first being the content of the article, is it accurate, current
and informative? If not then this can cause serious problems
such as someone marking your site as an unreliable source. The
safety net for this is the fact that the articles are written by
other authors and can be stated one point of view. Another
major con is how fast others generate new articles, the web
content changes daily and unless you have catchy headlines and
SEO Articles then you can be left behind.

Summary
Many Ezine articles free as long as you follow basic guidelines
when using them in either your website or emails. First, you
must leave where the article came from in the article and not
change any part of the source. You may do minor editing but
nothing major that can change the articles content, also
copying only parts or just a few lines is illegal as well.
Most times, you must inform the original host of the Article
where you are putting the Ezine Article, or if it is part of a
solicited email list then a forward of your email should work.
Not all require notification however; it is good business sense
and ethnics to contact them. Ezine articles can be user
friendly as long as you remember that the information has to be
accurate, you keep the source of the article in it, and you
follow the copyright guidelines. However finding the right
article for your web page can be a difficult task. Don't give
up though, with patients and the right Keywords, and the web
you are sure to find the right article for you.

About The Author:

Dee Owens writes articles for
http://www.articles3000.com. A free ezine articles site.

Boost Response Rates With This Under-Used Article Secret

By Lisa Sparks

No matter what you write to your clients or customers, the
benefits have to be up front. That's the rule we all know it.
Now how do we stick to it?

Make a benefits list. Just write down what you know your
readers want to get out of life or in their profession. List
what they need to make easier.

Making this list helps you:

- write benefit-laden headlines and articles

- choose article subjects that interest your readers

- increase sales (After all, readers respond when you focus
only on them.)

By creating this list and posting wherever you write, you'll
have a quick point of reference whenever you need to come up
with an article quickly.

Here's an example of a list I made for accounts payable clerks:

- keep independent contractors separate from employees

- reduce paper

- keeping up with sales tax issues

- stay out of legal trouble

- checking expense reports against receipts

These are all things they'd want. Now you can use this to
create headlines. Try to put the benefits in the headline
first. Here are a few examples:

An Easier Way to Determine Worker Status

Small Steps to Going Paperless

Heads up: A/P Could Pay for DOR's Sales Tax Losses

Here's Poof Spot Checking Expense Reports Pays Off

It's best not to pull this list out of thin air. As much as you
think you're close to your audience, and you know exactly what
they're thinking, they can often surprise you with new
interests. Here's how to stay current:

1. Start calling or e-mailing a select group of customers.
You'll want to choose people who you speak with on a regular
basis and who are opinionated. They are not hard to find. These
wonderful gems are on every businessperson's client list.

2. Ask them these questions:

- What keeps you up at night?

- What's the toughest thing about your job?

- What's the one thing you would change about your job?

- Could you please describe your day from the time you sit at
your desk in the morning until you leave at night?

3. Draw out their emotions. Once you have this info, look for
any emotions the respondent has. Are they angry about new
regulations? Tired of having to match invoices? Eager to remove
paper from the accounting process? Loving a new kind of computer
software? Use these emotions to write your lead paragraphs and
headlines. They're the undercurrent that will keep your readers
glued to just about everything that flows from your computer and
into their inbox.

What You Can Do Now: Think of who you can ask today, so that
you can start building your benefits list. It's the secret to
the success of your e-mail marketing campaign.

About The Author:

Boost traffic, get more leads and increase
sales by learning the secrets to writing well and writing fast.
Get Lisa Sparks' no-cost special report on the secrets to making
article marketing work for you by visiting:
http://www.ArticleSecretsRevealed.com

What Is Article Marketing And What Can It Do For Me?

By Lisa Sparks

I've had so many people approach me about how to boost traffic,
increase sales, and get more leads into their businesses. I
always tell them that there is a really low-cost way to make it
happen for them. Frankly, articles that I wrote three years ago
are still bringing me strong and consistent traffic today.

That's why article marketing - the process of "giving away"
your articles - is one of the best ways to get traffic today,
and will be tomorrow, and several years from now.

Here's how the process works:

1. Write an amazing article on a subject your audience is very
   interested in.
2. Edit the article or hire someone else to edit it for you.
3. Distribute the article in article directories - a top
   directory is www.EzineArticles.com
4. Sit back and watch the flood of traffic, leads, and sales
   overwhelm your merchant account.

What I've just outlined may seem simple, but there is a rather
involved process behind the whole thing. For one, you have to
write a clear, well-thought-out article. Some people hire
others to do this for them.

Big mistake!

What I'm about to write may make a lot of people angry or even
cringe at the thought of having to do this, but I wouldn't be
leading you on the right path if I didn't share this one very
important piece of advice with you.

** Always write your own articles.**

Hire someone to edit, but if you're just starting out in this
article marketing thing, always write your own articles.

Put Your Personality On Display to Rake in Higher Sales

Bottom line: You have a unique voice and that's what your
readers will fall in love with. If they don't feel your
personality, they won't feel as if they know you. In my
experience, if my readers don't feel like they know me, they'll
won't buy from me.

No writer can capture your personality - no matter how good
they are. I should know, I've been a professional writer for 16
years now and unless I have good previous writing samples to go
by, quickly capturing a person's personality in print is nearly
impossible. Now, I could always extensively interview someone to
find out just what their personality is, but time is money and I
charge handsomely for that kind of time - and so will any other
copywriter worth his or her salt. When you're just starting out
as an article marketer, paying such a hefty price may not be in
your budget.

Good news: There's an alternative. You can follow a set formula
to create your very own quality, content-rich articles.

It's good to write clear, easy-to-follow, content-rich
articles.

Why? If you write an article that has great content and that's
infused with your unique voice, many ezine publishers, web
designers, and others with web sites will publish your article
on their web site.

That's good for you because the bottom of your article will
contain a resource box. This resource box lists why you're an
expert and then gives a link back to your web site. The more
your article - with the resource box - gets published, the more
traffic you'll get. And traffic leads to more subscribers on
your lists and more subscribers on your list leads to more
sales when you launch new products and services - or when you
re-launch existing products and services.

About The Author:

Boost traffic, get more leads and increase
sales by learning the secrets to writing well and writing fast.
Get Lisa Sparks' no-cost special report on the secrets to making
article marketing work for you by visiting:
http://www.ArticleSecretsRevealed.com

Turbo Charge Your Articles - 6 Ways To Make Them Easy To Read And Hard To Resist

By Lisa Sparks

A few years back, I found that the process of writing articles
really isn't a process at all - it's an art, and it's a very
elegant one.

There are so many ways to make an article easy to read for your
audience it's mind-boggling.

While a debate rages on about whether articles should be dense
and conversational or sparse and easy-to-read, I find myself in
the middle, happy to write conversational articles with loads of
impact.

The fact remains: People aren't going to read something that
looks like it might take a long time to read. I'm a
professional writer and I don't even like to read long
articles. (To me, long ezine articles it shows a lack of
discipline on the part of the writer.)

Here are a few maxims I've discovered and they've served me
well in the past:

• Keep articles to anywhere between 400 and 700 words -
  anything more than that and you're asking for your article to
  have single-digit page views. Who wants that?
• Use sub-heds. Short for subheadings, these breaks in the
  content are mini-paragraphs that move the reader along in the
  story. I only employ these when I'm writing case studies or
  articles that approach the 700 word mark.
• Note: I only write these after I have written the entire
  article. I take a good look at the text and then I try to
  insert a sub-hed every two or three paragraphs. This technique
  works wonders in making an article appear more readable.
• Use bullets, numbered lists, and bold sentences whenever
  you're writing the advice portion of your articles.

Quick Tutorial on Adding Status Boosting Advice to Your
Articles

It's a must to have advice in your articles. This sets you
apart as an expert in your field and makes you likable because
you're helping to solve the problems of your prospects.

Here how I used advice in my articles:

• Make sure the advice is actionable - something to reader
  can do right now to reach a goal, eliminate a problem or become
  more efficient.
• Include the most important items at the top of the list
  and the least important ones at the very end.
• Finish strong with a final piece of advice that is not
  in the numbered list, bulleted list, or bold sentence category.

I usually structure the sentence like this one: "Bottom line:
Follow a set format to make writing articles easier."

This allows the reader to leave your article with the one
nugget of information that he can finally use to solve whatever
problem may be hanging over him at the moment.

Now article writing can be fun because you have the right tools
to ensure readers will want to read your articles.

Bonus! How to Put This Concept to Work in Your Articles
Write your articles out without thinking about these tips I
just mentioned. Just empty your brain of all the information
you have about a particular problem facing your audience and
how they can solve that problem.

Then walk away from the article. Don't look at or think about
it for at least three hours or so. Next, insert sub-heds to
break up the paragraphs into bite-sized pieces. Format your
advice into bullets, numbered lists or bolded first sentences.

You'll be surprised at how well your articles will look to
someone who's first viewing it.

Doing this, in combination with a phenomenal headline, will
send your article views through the roof. People will clamor
for your articles and publish them both online, and in ezines.

About The Author:

Boost traffic, get more leads and increase
sales by learning the secrets to writing well and writing fast.
Get Lisa Sparks' no-cost special report on the secrets to making
article marketing work for you by visiting:
http://www.ArticleSecretsRevealed.com

Article Submission - Top 7 Article Promotion Strategies To Full Throttle Your Website

Craig Andrews

Do you want to drive your site to the top 10 in Google and
major search engines? Over the next few months, do you want to
drive a boat load of traffic to your site? Sales a little slow.
How about hearing that cash register ring like Santa's sleigh
bells out of control? Follow these top 7 article submission
strategies to give some gas to your website.

1. Every week, get your site in front of hungry customers.

As we all know, the internet is an information highway. You can
find information on just about any topic you can think of, and
you can find an equal amount of people surfing for it. There
are plenty of hungry customers out there so each week you need
to have an article ready to submit. High traffic ezines,
newsletters, and major article directories are your best bet.
They need articles so give them what they want. Be desciplined
about submitting articles to this excellent source of pre-sold
traffic. It's money in the bank.

2. An hour a day keeps the slow times away.

As I mentioned previously, the major sites need fresh content.
This is what keeps their customers coming back. Don't think for
a minute that your article isn't good enough. Get them submitted
on a weekly basis. Set aside at least one hour a day to write.
Writing two or more articles at the same time will maximize
your time and efforts. The more articles you submit, the more
publicity you'll receive. Soon you will be recognized as an
expert in your field.

3. The World Wide Web is a haven for free publicity, you can't
beat it with a stick.

Disciplining yourself to submit articles on a weekly basis will
soon have your URL listed on hundred's of sites. After a several
months you can count on a thousand other sites. After a few
years your URL listing could reach five thousand sites, and in
five years quite possibly you could reach one hundred thousand
sites. Wouldn't that be a kick in the pants. Did you ever think
you could have a thousand visitors a day? It's possible, but
takes time.

4. PPC ads, PR sites, and link exchanges will be a thing of the
past.

As you continually submit articles, over time more and more
information hungry people will undoubtedly read your articles.
Trust and confidence will develop from your readers. You will
soon become an expert in your field. The result of this
transformation and growth will lead to more sales. You sonn may
forget there ever was PPC ads or link exchanges. This could take
up to a year or more. Don't give up. As they say, quitters never
win and winners never quit. Be patient and persistent as you
reach for the golden ring.

5. Construct an article directory on your Website.

One of the best ways to enrich your site with original content
is to archive your articles on your website with an article
directory. Search engines love content rich sites, and new
visitors will be attracted to your site by the fresh new
articles. A key to successful article writing is to fill your
article titles, article content, and resource box or bio rich
with keywords.

6. New opportunities await you.

Over time, new opportunities will make their presence through
your article submissions. This can be fantastic revenue sources
for you. You will eventually come in contact with other
publishers, ezine owners, and webmasters. Disect their
establishment and determine how they could fit into your
overall plan. Can you joint venture with them? Can they offer
their readers an exclusive article or promotional piece about
your product at special discount specifically for them? You
will now have an opportunity to be in the spotlight to
thousands of their readers. This could be the mother of all
deals!

7. Be sure and say thanks.

There's nothing more satisfying after submitting a bunch of
articles, and then one day you receive an email saying "We
published your article in our ezine or website." Remember they
are placing your article in front of many additional readers
than just your submissions. It could well be an additional
thousand readers. Be sure and email them back thanking them for
their interest in your article. Ask them if they would like to
receive more free content to use at their convenience, and if
you could place them on your email list for future mailings.
These can be golden.

Lastly, these top 7 article submission strategies have the
ability to drive more traffic, and power your URL to the top
ten search engine rankings. It is a major component for
increasing sales. It takes time though, Rome wasn't built in a
day.

To your success!

About The Author:

Craig S. Andrews at http://www.craigsandrews.com invites you to discover the most
powerful article submission software! Generate more traffic, inbound links, and higher search engine rankings. Visit:
http://www.articleprosoftware.com

Website Copywriter: How to Be Successful

Steven Gerber

There are a lot of people today who wants to be a copywriter.
Besides, this profession is very rewarding and can definitely let
you earn a lot of money. This profession is also a great way to
help you make extra cash if you already have a regular job.

However, it is also a fact that there are also a lot of people
who failed or who aren't really growing in this kind of
profession. This is because they tend to forget some of the
necessary things in website copywriting. These necessary things
are so minute yet so important in the website copywriting world
that many copywriters tend to forget to include these things in
their profession.

The very first thing that you have to have in the website
copywriting world is a website. Your copywriting website will act
as your home base. This will be your office and this is where
your clients will hire your services as a copywriter.

Most copywriters do this mistake because they think that being a
freelance copywriter doesn't need a website for them to post
their services. They usually think that posting in freelance
bulletin websites is enough. However, with a website, you will
look more professional and more dedicated in your work. If you
don't have a website, you will look like a rag-tag freelance
copywriter. So, if you don't have a website, you better consider
building one or hire someone to build it for you.

Now that you have your website up and running with sample
articles and all the links and buttons are fully operational, the
next thing you need to do as a freelance website copywriter is to
let people in the internet know about it. You have to let people
know that your website exists and they should try and visit it.

Since there are a lot of websites like yours in the internet, you
have to effectively market your website. So, how will you be able
to do this? The best way to do this is through article marketing.
Through article marketing, you will increase your market exposure
and tell the world about your copywriting skills and at the same
time, advertise your services.

All you need to do is write a sample article about a particular
subject you are interested in. Don't forget to include a short
bio about yourself, and never forget to include a link or URL of
your website. This is where people will visit your website.

Post your articles in famous article posting websites. It's free
and a lot of people search these websites for practically any
subject they want to know about. People search these websites for
tips and also for additional knowledge about anything they are
interested in. This is why it is important that your article
should be keyword rich in order for people to find your articles
fast.

As you can see, the two things that you need to do as a website
copywriter is very simple and very essential in your career as a
copywriter. This is why it is important that you should never
forget these two simple yet effective things when you are
considering being a website copywriter.

Building your own website and advertising it through article
marketing are the two things that you can do to pave your road to
success.

About the Author:

Steven Gerber is a professional copywriter and
marketing consultant with more than 8 years of
expertise. He is a protégé student of Dan Lok -
The World's #1 Website Conversion Expert, and
in Steven's totally biased opinion simply THE
BEST. You'll find the latest internet marketing
techniques and tricks at:
http://www.websiteconversionexpert.com

Free Article Content Explained

William Davis

Creating successful website articles takes a sharp marketing
mind. It also requires top-notch writing skills. So, what
happens if you just don't have everything it takes to make your
website a success?

Some webmasters use free article content to entice visitors and
turn a profit. Free article content is available on a number of
directories, and is a valid service for those who lack the time
or talents to write their own articles. It can also be a
feasible option for those who have just started working as an
affiliate for several companies, but lack the funding required
to build niche websites to entice visitors.

Free article content is often the only option for those who are
running a website on a minimal budget. It is not, however, a
good choice for effectively building your website or creating
revenue. There are a number of ways that free article content
can actually be detrimental to your business-building efforts.

Search Engine Exclusions
If your website contains the exact duplicated content as other
sites, search engines will tend to skip over it. The more sites
that share your free article content, the less likely it will be
that you achieve good search engine rankings. It is essential
that your website receives good search engine rankings in order
to entice visitors to click on your affiliate links. If you
cannot get visitors, you will never make a profit. Your first
priority should be to work on the search engine optimization of
your site so that you will eventually be high enough to ensure a
good number of customers.

Getting Visitors to Commit
Boosting your site high on search engine result pages and
acquiring visitors is hard work, but it is unfortunately only
half of the battle. You must be able to convince those visitors
to click on your affiliate links. If your visitors see the same
free article content that they have already seen on a multitude
of sites, they'll be less likely to click on your links. People
want to see unique perspectives, and tend to purchase goods or
hire services from those they view as subject experts. If your
content is simply a duplication of the same material on other
sites, you'll be exposed as someone who falls back on another
person's efforts. Your readers may view you as not knowing what
you're talking about, and you'll lose credibility as being
knowledgeable about your product recommendations. This will
reduce the number of website visitors who will be willing to
click through and spend money.

Author Bylines
Most free article content is only given to you if you agree to
place the author's byline under the article. Failure to follow
the stipulated rules can bring penalties. Most author bylines
include website links, so this poses another problem. If the
article is especially intriguing, there is the strong
possibility that the reader may click on the author's byline
link rather than your affiliate links. Of course, authors only
contribute free article content as a means to expose their own
names and links to the public eye. In using this type of
content, you may be shooting yourself in the foot and losing
possible profitable website visitors.

Most websites are in place for the purpose of making money.
Using free article content is a quick and easy way to pad your
site with material, but it can be detrimental to your financial
goals. Novice website owners often find it the only option; but
if you have the funds available you are much better off hiring
a writer to prepare original material. Another option is to
write your own articles, begin making a profit, and then spend
the resources on a professional writer.

Everyone is more comfortable buying a product or hiring a
service from someone they deem to be an expert. Using free
article content can be a feasible option for beginners, but
don't give your readers the opportunity to see you as anything
short of professional.

About The Author:

William Davis writes for several popular web
sites, especially http://tasup.com and http://fidew.com

Online Copywriting Makes Content as the King

Steven Gerber

The fundamentals of copywriting include the basic knowledge of
journalists "" the inverted pyramid.

The inverted pyramid is basically the placing of 4 W"(tm)s in the
primary sentences of the articles, supported by the other W and H
on the following discussions. Four W"(tm)s consist of what, when,
where, and who. The other W which stands for why on the other
hand, follows on the succeeding paragraphs, including the
elaboration for the H which also stands for how, if necessary.

For the "Who," emphasize who are the benefactor of those
products that you are promoting. Sight in your article that
it"(tm)s the readers themselves, through this you are also
meeting with your target market.

For "What," discuss the benefits of the products. What are the
good changes that it can cause into their lives? Emphasize what
is in the product.

For "When," tell the reader until when the offer is available.
If it is a special offer, mention when it will end. When they
will get the service? Will it be through time or is it just
instantaneous?

For "Where," where can they contact to avail the offer? Where
will it apply?

For "Why", discuss why readers need to avail the service or
product? Why will they be benefited? Why do they need to order in
a certain time? Why is the supply limited?

For "How," discuss how they can sign-up or order? How does the
product work? How much is the cost? How much profit will they get
for investing on it?

The benefit of following this form is that it facilitates easy
reading for the online visitors"(tm), especially for readers who
are busy people. The readers will be able to digest the important
facts of the articles even they weren"(tm)t able to finish
reading the entire article.

The process of writing is just an easy task; just observe a
careful application of answering those questions that needs to
appear in your article.

The technique for this is simply place yourself in your
readers"(tm) shoes. If you are the reader what are the answers
you want for your probable questions? What answer are you
expecting from your queries regarding the products and services?

Simply answer those questions that are running in your mind and
your copywriting is complete.

These instructions will not solely apply to online copywriting.
It will also be applicable to direct market copywriting, and
offline copywriting.

The preceding paragraphs are further techniques regarding online
copywriting:

First, make it simple. Be straightforward if you can. Remember,
no one wants to read a very lengthy and confusing discussion.

Second, write facts, do not write anything that is not supported
by facts. Establish a good reputation and do not attempt to break
your credibility to your readers.

Third, do not just convey the information to your reader. To make
online copywriting effective, it is advisable that you establish
your personality beyond the screen. This process is likewise an
effective scheme to let your readers stay longer, and they will
respond more eagerly. To do this you can add tone and voices to
present a constant style, this will help the target reader to
relate and remember.

Lastly, keep your content logical and interesting. If it is
supplemented by adequate answers regarding the product or offer,
you are allowed a lengthy article as long as you don"(tm)t lose
the substance.

About the Author:

Steven Gerber is a professional copywriter and
marketing consultant with more than 8 years of
expertise. He is a prot�g� student of Dan Lok �
The World's #1 Website Conversion Expert, and
in Steven�s totally biased opinion simply THE
BEST. You�ll find the latest internet marketing
techniques and tricks at:
http://www.websiteconversionexpert.com

What Is Article Marketing?

Article written by: Jonathan White

Article marketing is a new method that most claim you have to
subscribe to if you really want to fine-tune your search engine
optimization techniques. Article marketing is actually quite
easy and is something that most successful webmasters have been
onto for some time. While some have been focusing just on
creating good links within their websites, successful people
have been focusing on the fact that there has to be a balance
between good links and good content and this is where article
marketing comes into play.

The Basics

The bottom line is that those that focus on links alone for
good traffic to their website will likely not see the success
that they hope for. To get good traffic from search engines you
have to provide content for the search engines as well as the
people that visit your website. It is well known that search
engines place a lot of importance on back links but you'll also
find that most websites with good page ranks are always looking
for good content, and this is not a coincidence. Search engines
usually give more weight to sites that have high quality content
in addition to back links.

How Article Marketing Works

So, you're a webmaster and you are new to article marketing.
You know that you are not a good writer so you aren't sure
where to get the quality content that you need to work with
your back links to establish the page rank you are looking for.
What's next? Article marketing, that's what!

It's important to understand that true article marketing
involves several different parties. First, there is the author.
This is the person that actually writes an article on any given
subject, he or she displays their information in what is called
a resource box at the bottom or top of any given article. Next,
there is the article directory. This is basically a bank for
authors to submit their articles to. After some editing or an
approval process that is provided by the directory the article
will be posted on the directory for content hungry webmasters
to view.

The publisher is you, the webmaster, who is looking for high
quality content that will work along with their back links to
improve search engine optimization. Webmasters can peruse the
directories and choose articles that are relevant to their
subject, service, or product. The publisher can publish said
article on their website as long as they include the author
resource box as well as a link back to the author website and
the article directory. The links give you high quality links
from websites to your site and the content provides all that
you will need to get noticed by the search engines and increase
traffic.

It Works!

As you can see, article marketing works for the author as he or
she gets exposure, it works for the article directory as the
article is linked to them, and it works for the webmaster
because they get high quality content and links. Many
webmasters report that within 48 hours they are getting much
more traffic and their page rank is much better than before.
Article marketing really is the wave of the search engine
optimization future and will keep webmasters, article
directors, and content writers in business for a long, long
time.

About The Author: Jonathan White has been involved in article
and other online marketing for over 4 years. He is the owner of
http://articles.simplysearch4it.com &
http://articles.simplysearch4it.co.uk

Brands And Search Engines - How Do They Mix?

Article written by: Linda Delp

How important are search engines when it comes to brand
marketing? 73% of the adult population report they are using
the internet today and the number increases every day. Of those
people, 87% are using search engines as their primary method of
finding websites. My point - ignoring search engines in your
brand marketing plan is a major mistake.

Is your brand really affected by search engines?

ClickZ performed a study in April of 2006, which stated 15% of
brand searches strayed from the actual brand being clicked on.
This means the typical brand lost 15% of visitors. Wouldn't you
like to see an increase of 15% in visitors seeing your message?

A survey conducted by The Dieringer Research Group found 45% of
adults say their brand opinions have changed as a result of
advertising and other product information found online.

These are just a couple of studies which show that brand is
affected by search engines. With the number of sites on the
internet increasing dramatically, more and more sites are
appearing in the top results for brand searches other than the
brand itself. Many times it could be negative messages about
your brand. Most companies out there have detractors on the
internet?whether it is news about a lawsuit, disgruntled
employees or just unsatisfied customers.

Have you looked at what the internet is saying about your
company? How good is your visibility in search engines compared
to your competitors and detractors? The good news is there are
ways to counteract these messages. How? By increasing the talk
in favor of your brand on the internet. The more positive
images and messages you have online, the better it is for your
brand. Also, you will be diluting your competitors' and
detractors' messages.

Increase your Brand Presence Online

Organic Search Listings for your Website
Your website is a great marketing and PR tool for your brand.
When customers are directly searching for your brand, you need
to make sure they can find you. Type in your company's name in
Google. Ideally, you should be number one since it is your
company's name and most likely your domain. If you are not
number one, then your website needs to be optimized for search
engines.

Aside from your company name, what keywords do you want people
to associate with your brand? What's your position for these
keywords? If your results are not satisfactory, you need to
explore a search engine optimization program.

Paid Sponsored Listings
Now look at the sponsored listings; do you have a presence
there? You may ask "Should my company be listed in paid if we
are already high in organic listings?"

The answer is almost always yes. You may be thinking why should
I pay for an ad on my company's name when my company is already
showing up first in the non-paid (organic searches)? This is a
very common question. According to recent research, websites
listed at the top of the organic search results and the paid
listings will triple their click-thru ratio.

The fact is everyone views things differently and search
results are no exception. Different users click in different
areas. If someone is researching a product, they are more
likely to look at the organic listings. If they are set on
buying a product, they might look at paid to see if there are
any deals. In eye tracking studies, regardless of reason, some
people are more drawn to organic search listings, while others
are attracted to sponsored results.

Another reason you should be listed in both is your competition
could be showing up in paid search. Therefore, you could be
losing traffic directly to your competition. Policies on
trademark infringement in search engines vary and are difficult
to enforce. Aside from your trademarked terms, your competitors
are bidding on keyword terms that are optimal for your brand.

Another reason for having visibility in both paid and organic
is that it improves the credibility of your message. The more
impressions a visitor sees, the more they think you are a major
player. Aside from increased credibility is increased name
recognition of your brand. Even if you don't receive clicks,
your presence makes an impression on your potential customer. A
study by the Interactive Advertising Bureau and
Nielsen/NetRatings shows that sponsored search ads do improve
brand recognition. Brands with an ad at the top position of a
search engine rose by an average of 14% across six industries
in brand metrics. The brand metrics definitely decrease with
position although it is still higher than no position at all.

Press Releases
Every press release you publish should be optimized for search
engines. Your title, keywords, meta description and content
should all be evaluated when publishing a release. Also, if it
is newsworthy, submitting to the news sites, like Google News,
Yahoo News and any industry news sites will increase the scope.
A search engine-friendly press release increases the chances of
your release being picked up on the search engines.

Blogging
Many corporations have started blogs in an effort to control,
as much as possible, what is being said about your brand. Blogs
are increasingly being indexed and rewarded with high positions,
making them another instrument you can use to get and control
your message online.

Articles and news
Adding news or articles based on your expertise is a great way
to enhance your presence in search engines. Find out what your
target audience is searching for. If you are an e-commerce
site, are users searching for informational articles before
they are purchasing? Generating content about your industry is
a great way to get exposure in the engines.

The bottom line is this, if you are not shaping the messages of
your brand on search engines, someone else is already or will
soon do it for you.

About The Author: Linda Delp writes about SEO, SEM and search
engine optimization, You can contact her through
http://www.albaengine.com

Article Marketing Snowballs Into A Mess

Article by Bonnie Davis

Have you fallen for the article marketing trap? Sending out second rate articles, worrying too much about word count and ignoring all the things that would make your effort more successful?

Article marketing has swept through the internet like an avalanche. Virtually everyone knows about the technique but very few are doing it well.

As an article newsgroup moderator and article marketing expert I am in the trenches everyday. More and more often I hear complaints from publishers that the articles submitted to them
are pure crap. Many of these publishers complain that article submission software is to blame. I have to disagree. Here is what I think is causing the majority of problems:

* Private label articles flooding the market.
* Plaigarism and copyright violations.
* Lousy articles with no redeeming values.
* Off topic articles driving publishers crazy.

Can you connect the dots to find out where the article marketing problems lie? With the article marketer. The article marketer, like myself, loves the technique but is often strapped for time.
Instead of writing unique articles or hiring a ghostwriter to write for them they get lazy.

I believe that laziness is the root of all evil in the article marketing world. Any type of marketing with not work unless effort is expended. If you can't make the effort then don't use the technique.

Article marketing done badly is far more damaging then not using the technique at all. It only works when you put forth the effort and create quality work. Don't blame the publishers for
your shoddy articles and don't spend hours on forums complaining that the technique doesn't work. It does work. It has worked for me and for many others but it won't work for you if you insist on being lazy.

Make a commitment today to write well, submit only on topic articles and to hire help if you need it. Your best efforts will be the catalyst to better results and will support the growth of the article marketing community.

Autoresponders: Laying The Groundwork

Article written by: Scott Lindsay

Autoresponder software has become a meaningful tool in plowing fertile soil for a marketing harvest. The whole notion of autoresponders has grown beyond a simple means of connecting with anyone who seeks to get in touch by email.

One area of autoresponder growth that may be worth mentioning is a web-page autoresponder. In this scenario a webpage is developed that will list various free informational products you have available. Your visitor can check the appropriate box and begin receiving the timely delivery of informational items that can inform and create a level of trust between the visitor and your online company.

Some of the autoresponder information you may wish to make available to your visitors may include informational articles that have a good track record with your customers, an e-course on your product or service, an e-book, and a listing of your RSS feeds. You might also consider a welcome message through autoresponders that provides general information about you and your company.

Autoresponder software can allow you to send your message in plain text or html. Autoresponders can also allow you to place photographs or logos within the body of the message and they do so in a way that allows for meaningful follow-up with limited personal oversight.

Some of today's best autoresponder software is priced under fifty dollars and there are multiple business options available. While the use of autoresponder software may not be essential to the delivery of autoresponder messages these resources can help you keep track of recipients in a more comprehensive way.

Probably the most intense work involved in the marvel of autoresponders is setting it up and developing a series of informative articles for your visitors. The last thing you want to do is simply throw something together and hope it connects with your clients.

You should spend quality time in the development of whitepages, articles, e-courses or ebooks. These can be a valuable tool for your company, but not if they are riddled with spelling and grammar mistakes or if they are composed in a way that is more hard sell and less informational.

Many companies have benefited greatly from autoresponders, but care needs to be taken up front to ensure their long-term usability.

If you are not a writer it is in your best interest to locate a freelance writer to develop the autoresponder information you believe to be most important to your company's growth. Many of these professionals can create an e-course or even an e-book that has the potential of providing significant ROI.

About The Author:

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. Get your own website online in just 5 minutes with http://HighPowerSites.com at:
http://www.highpowersites.com

Inviting People to Read Your Website Articles

By: Diana Barnum

There are many good resources available on the web for creating website articles. Major websites are moving towards designs which are simple and fast loading rather than having a website which is filled with flashy graphics and dynamic html. Because most often, it is the content and the articles on these websites that are the main appeal to Internet surfers. So a goal is to convert the casual web surfer into a reader at your site.

Reader Friendly Articles

The content and articles on a website should be presented in such a way that readers are attracted to them. Everything needs to be of top quality to persuade readers to keep on reading, using the following points as general guidelines with your content and article presentation:

* Articles need to be written with a good flowing format: opening paragraph, details, closing paragraph with contact info for more information. Don't bounce around with your content presentation.

* Proper grammar and spelling are absolutely necessary.

* Use eye-catching headlines, font colors and font sizes to attract attention, but don't overdo it by using too many different ones. For example, begin by choosing only two complimentary fonts, two different font sizes (one for headlines, one for main body text) and two different font colors (bold and regular black text).

* Sentences should neither be too long nor too short. Include a good mix throughout your article by adding short sentences after long ones, to help pace readers.

* Keep content informative. People want news, entertainment, Something to learn something.

* Add audio / video links and digital photos and banners where you can to jazz up your content presentation.

Using these basic guidelines will result in a good website content and articles. For help, here are some handy resources:

Resources

- Check out Jack Humphrey's Content Desk and Content Propulsion Lab, for "Do It Yourself" companies who would love the benefits of easy step-by-step content site building, monetizing and promoting systems for the best ROI, and high-end Public Relations firms with low-end budgets, online at http://www.ContentLabInfo.com and http://www.ContentDeskInfo.com

* For a super profit system, head to SEO (search engine optimization) expert Keith Baxter's Easy Net Marketing (EAN) Profit System at http://www.bplansite.com. The program has only about a one- to two-hour learning curve to get all set up and going. Articles, content and more -all-in-one.

* Learn how to write with good correspondence courses like those offered by the American Writers & Artists Institute; many are described here: http://www.presssuccess.com/specialty.html

So consider the importance of your content and articles in the marketplace. The more people stick around for awhile to read through your information, the more who will want to return and share your site with others.

About the Author: Diana Barnum, president of http://www.movingaheadcommunications.com
at: (614) 529-9459 (EST).

Rewriting Articles For Increased Distribution Reach

By Trey Pennewell

Hey! I just figured out how to both promote my website and cut down on my workload. I know what I will do: instead of writing five articles a week to distribute, I will take a single article and change it slightly to produce five different "versions." What a great idea! I will change the title also, so that there are five different titles. Then, I will change the introductory paragraph a bit and alter my word choice a bit. Whew! That is going to be much easier than writing five separate and unique articles each week.

Now, if only it were that simple.

What is wrong with the idea of writing an article and revising it so that you can get five back links instead of one? Isn't this what has made the business of Private Label Reprints (PLRs) so popular? In theory, doing something like this could save a lot of time and generate a great deal of content. Then, you could send various editions of your article to different publishing websites. But...

Many Distributors Will Prevent Duplication

One of the problems with rewriting the same article is that many distributors have mechanisms in place to prevent the publication of both pieces. Article distributors do not do this to harm your business; in fact, these limits are in place to protect your career. If you take the time to write an informative and helpful article to generate traffic back to your site, you probably do not want someone plagiarizing your work. This is why article distribution services work to prevent people, even you, from publishing an article very similar to what you've written.

Instead of being frustrated with the distributors, we should in fact thank them for protecting our work. Some article distributors run a code that will test five strings of data against previously submitted articles; some only use one code to match against, but they all aim to prevent duplication of content.

If you don't use an article distributor-if you submit the piece on your own-then you don't need to worry about duplicate content, right? Wrong. Imagine being a Webmaster who runs a site that accepts article submissions. What are you going to think when you get five articles that are obviously the same, with only simple changes made? Do you think that, as a Webmaster, you would publish these articles or delete the authors from your list for safety purposes?

Webmasters and E-Zine publishers are looking for new and unique content that will provide their readers with useful information. When you revise an article and send it to them, you are not giving them the freshness they look for. In fact, you are likely to irritate your editors.

Credibility

Another reason not to submit a revised article is because it takes away from your credibility as a writer or expert. Let's say that a customer comes across one of your articles and loves it. This reader thinks, "Wow, the author knows what he is talking about, I will look for more of his work." The reader searches for you on the Internet and reads a few more of your articles, only to realize that it is the same information, altered only slightly. Do you think this reader will convert to a sale on your website?

More than likely, this reader will become frustrated because he or she was hoping to learn more about you and your services or product. Instead, they will see that your writings do not offer unique information. Imagine buying a book from a respected author. Imagine that, when the author puts out a new book, you buy it, only to realize that they've rehashed the same information for republication. Would you buy a third book from this author? Would the writer seem a credible, knowledgeable or trustworthy authority?

Revising the same article over and over again will likely end up hurting your business. There is nothing more embarrassing for an author than to be ousted (and rightly so) from a forum for plagiarizing, even if you are plagiarizing your own work.

Quality Over Quantity

There are many reasons why it is a bad idea to submit multiple, slightly altered versions of the same article for publication. If you struggle with writing five articles each week, then only commit to writing one or two and composing them to the best of your ability. It is far better to go for quality than quantity in the article reprint business. A customer will appreciate finding a few articles from you that offer new and fresh information rather than finding dozens written by you that effectively state the same thing.

If you want to achieve both quality and quantity, you may consider hiring a ghostwriter. This will keep you from facing the loss of respect and credibility that often results from rewriting a single article.

Writing Articles That Get Read, Remembered And Recommended

By Mark Silver

You already know that writing articles will help your business. You know they establish you as an expert, as someone with authority. And they also create a depth of connection and trust with your customers.

But, maybe you still have a question.

How do you write a great article for your business? (Meaning an article that someone actually reads, remembers, and recommends.)

Well, now, that's a mighty big subject. Obviously, there are many ways to do it, so I'll just give you one simple way, so you have something to jump in with. It involves three things: a Keyhole, a Drama, and a Stepladder.

First, the Keyhole

When you look through a keyhole, you only get to see a small piece of what's going on inside. And you see what is directly in front of the door- what you can't help but trip over when you do open it.

The problem you face is that you know a whole heck of a lot about your business- you know the whole room, not just what's visible through a keyhole. It's probably painful to not give someone as much as you know.

But, think back- how long did it take you to learn all that you did? That's right- months or years. So why try to compress your six months, six years, six decades of experience and knowledge into a five-minute slot?

For your best potential clients, they are tripping over things that you can help them with things that are directly in front of their doorways. Pick one of your customers, and look through his keyhole. What's one thing you see directly in front of the door? Write about that.

For instance, I saw several people in my classes struggling with article-writing. It was the next step for them to take. So I wrote this article- but only as much as I needed to fill a keyhole- just a little bit.

A great article is a refreshing gulp of water- not a firehouse blasting them over.

Second, engage your reader's physical senses with drama.

A drama is simply an engaging story. For an article, obviously you don't want a complicated plot. Something as simple as 'what do you see when you look through a keyhole?' can be a drama. :)

Use this law of Nature: everything exists in everything else. Meaning use the drama as an analogy to bring an in-body, immediate understanding, and make your point with interest.

For example, I recently used tailgating when driving a car as a metaphor for the struggle to be unique in your business. How do you be uniquely you when you've been learning from/following the masters in your field? The drama of tailgating, and examples of when to tailgate and when not to, took an intellectual concept about uniqueness, and made it engagingly, physically real.

A great article engages your reader's physical senses, because 'sitting in a chair' is more real than 'thinking about support.'

And third, help your reader climb the Stepladder.

In some ways, the Stepladder is the most important part. So, I'm going to direct you to read about it in:

Keys to Helping Your Reader Climb Up Beside You

* It may look obvious... but it's out of reach.

Your readers may 'get' the point you are trying to make, but if they don't have a way to apply it in their life, it won't really sink in, and they won't get any results.

The do-ability of your article is critical, because someone may read something and say, "Yah, that's interesting." But it's when they apply what you are talking about that they get something more profound. And that creates trust and connection with you.

And a desire to get more of what you are offering.

Whatever concept you are writing about, break it down into a step-by-step process. Or identify two or three keys, with examples, of how Johnny Reader can make it work for him.

* I say again: Make it Doable

I know you are afraid that if you give away your secrets, that they won't need you anymore. Please hear me with your heart: it's not true! The more you help people, the more they will want. Why?

It's taken you months or years to learn the basics of what you do, and years or decades to master it. Take a moment now and ask your heart to show you how profound and broad what you know is compared to your customers. You didn't learn your mastery from a single article, or even 100 articles.

And your customers won't either. But they will be grateful to know more about the Keyhole. And when they need to see the rest of the room? They'll be coming to you.

* There are more ways to core an apple.

There are, of course, other ways to write articles. But this is a darn good one, and easy enough. I challenge you: write an article by choosing a Keyhole view of a subject, finding a Dramatic analogy for it, and then unfolding the Stepladder for your reader.

Then, feel free to share it with your customers.

My very best to you and your business,

Mark Silver

Mark Silver is the author of Unveiling the Heart of Your Business: How Money, Marketing and Sales can Deepen Your Heart, Heal the World, and Still Add to Your Bottom Line. He has helped hundreds of small business owners around the globe succeed in business without losing their hearts. Get three free chapters of the book online: http://www.heartofbusiness.com

Increase Your Web Traffic By Using Keyword Articles

By Timothy Spaulding

If you have an online home based business you know that
routing traffic to your web page is incredibly important.
Not only in order to make sales and increase revenues but
to continue your business. However, you probably have
realized that getting your web page noticed and getting a
high ranking result from the search engines is difficult.
In light of that, here are a couple of tips you can use
that will help you increase the traffic to your web page.

First, you will need to do some research to see where your
page ranks in several different search engines. Do this by
performing searches on the keywords you think are relevant
to your web page. Once you have this information, you will
be able to take action and become better than your
competitors whose pages are being returned as higher
relevant results. No matter where you rank in the results,
if it is less than number one you have some work to do. So,
take a look at all the web pages that are ranked higher
than yours and see what these pages have that yours does
not. Evaluating your competition will help your Web page
become stronger and more competitive, something that is
important to your bottom line.

You need to do this kind of research for all the different
keywords that pertain most to your Web page and that people
search for the most often. You want your web page to rank
high in the results for a number of keywords, so be
diligent about researching what other web pages are doing
and what you can do to get your page returned higher in the
results.

One of the best ways to improve your web page ranking for a
variety of keywords and phrases is to use keyword rich
articles on your web page. This will allow you to provide
useful information for web surfers as well as include
keywords that will help your page get noticed.

When it comes to keyword rich articles, you can either
write them yourself or have them written for you. The first
thing you need is a list of the most popular keywords and
phrases people search for, and then write articles that
include useful information which uses the exact keyword
phrase multiple times. When someone searches for that
particular term, your page will be returned as a high
result as long as you are outdoing your competition. The
most important thing to keep in mind is that you need to
provide relevant, useful and pertinent information. When it
comes to outdoing your competition regarding keywords and
search engine results the relevance of your article is
essential a higher web page ranking. If you are creating
relevant, keyword rich articles, people will get to your
page and will be more likely to stay.

Finally, if the keyword articles get your web page ranked
higher in search engine results, as they should, do not
expect that it will stay that way. There is more
competition online every day, which means you will have to
be diligent about continuously tracking your competition,
what they are doing, and where your web page ranks in the
search engine results. You will have to make changes in
order to keep ahead of your competition, but as a home
based business entrepreneur you know this is an essential
part of business.

About the Author:

Timothy Spaulding is the owner of the Work At Home Business
Resource Center at
http://www.workathome-awesomeopportunities.com and Home
Made Profits at http://www.homemadeprofits.net which
provide valuable tools, articles, affiliate programs and
products for the home based entrepreneur.

How Many Keywords Are Too Many?

By Matthew Rotterman

Let us suppose that you have a new website that you want to launch and you have a little knowledge of how Internet search engines work. You know that these keyword rich articles dramatically help to boost your search engine rankings. Search engine algorythms love keyword dense articles and this has been a proven strategy for some time now. Experienced website masters have been using these keyword rich articles for a long time.

You decide to find the keywords that are most searched for, related to the topic of your website. You can easily find these lists on the search engine websites telling you what people have been searching for recently in a given area of interest. People have told you that article lengths can vary but to generally keep them under 1,200 words so that the readers do not get bored and feel like they are reading a book. So, now you have your list of the top 100 keywords that people are searching for in your topic area and you have decided how long you want the articles to be.

Now you contact a writer to write these keyword rich articles for you. The writer will likely ask you what density you want to use on these articles. This is where it gets tricky!

The truth is that people are usually guessing as to what the best density is to use when writing keyword rich articles. However, most have agreed that keeping the densities in the neighborhood of 3-7% is about right. One thing that I have seen people try to do though is that since they came up with a list of 100 keywords they only want to pay to have 25 of them written. So they decide to cram keyword phrases into each article. An extreme case would
be using 4 keyword phrases in a single article. If the article is 1,000 words long and each phrase is 2 words long we are looking at a total of 8 words. Now lets suppose that the density is 5%
for each phrase. This means that each word of the phrases will be used 50 times each. 50 times 4 are 200 of the total words in a 1,000-word article. This is 20% of the article dedicated to
keywords and only keywords. This may not sound like a lot, but when you see it in print you will realize that it is a very large amount of keywords. This put you from a 5% density to a 20%
density by cramming extra keyword phrases into the article.

The end result is that you may get the keyword density you are looking for but at what price? The readability of such an article will be poor to say the least. Even the most experienced and well qualified writer will have difficulty getting that many keyword phrases into one article. A writer will be forced to put at least one keyword phrase in almost every sentence of the article in order to meet the density requirement.

The idea behind the keyword rich articles is to improve search engine rankings and to get people to go to your website and purchase your product or services. If the reader comes there and sees a poorly written article that is chock full of keywords and little information, the reader is likely to look elsewhere for the information that he or she was seeking. Just because you CAN
put a bunch of keywords in an article does not mean that you SHOULD.

When I do searches on the Internet I steer away from obviously keyword heavy articles and towards articles that actually provide relevant information. There is a needed balance between the density of the keywords and the readability of the articles that you are having written for your website. If you are ranked #1 in the search engine rankings but no one visits your site because there is not valuable content on your website, then being ranked #1 is rather pointless.

Try not to get caught up in the formulas that people suggest for keyword densities and always keep in mind that these articles will ultimately be read by a human being who is searching for
information. If you are able to provide that quality information, then the reader is more apt to purchase your product or services.

Search engine rankings are very important, but they are not the cure all.

About the Author:

Matthew Rotterman is a writer and editor at: KeywordText.com.
"Keyword Text" managed to bring together several writers and
editors to provide a few low-cost writing services for those who
are working hard to become more profitable. They offer Content
Creation Services which include: Exclusive WebPage Content,
Reprint Articles, and Newsletter Creation and Development
services. Volume Discounts. Compare us to our competition, you
will be surprised. http://keywordtext.com/dir.pl/ktc/index.html

Article Marketing - How to Make It Work For You

By Tinu AbayomiPaul

Information based marketing is one of the oldest and most
effective techniques for bringing targeted prospects to
your site and converting them into buyers. This is part of
the reason that software, and distribution services that
make the process of article promotion easier are so popular
lately.

Though the various tools you can use to make the process of
distributing your articles more easily are invaluable in
getting your content the most exposure, that's only half of
the story.

Getting article marketing to work for your site lies
primarily in two things:

. The article you're submitting, and
. The preparation you do before you a single word of your
content is written.

Since those two determining factors make at least 50% of
the difference in bringing you success, let's take a look
at what the most common mistakes are in that area, and how
to overcome them.

Mistake #1 - Confusing the Reason to Promote with Articles
with the Reason to Write Articles

There are three key benefits to promoting an article -
branding, lead generation, and as a corollary, online
promotion, particularly as part of your optimization
efforts.

Yet there is only one reason to write an article, and that
is to inform your audience. If your article is not geared
towards this as its primary purpose, you will fail to see
the three benefits of promotion - because no one will want
to read your article.

How many links you're able to generate by submitting your
article to hundreds of sites will matter little if you're
unable to get them picked up by publications, or read by
people who search for information.

Sure, if you know what you're doing all those links
pointing back to your site will count for something in your
search engine results - but remember that generating links
to your site is only one part of optimizing your site for
Google, Yahoo or MSN.

To overcome this issue, you'll need to figure out how to
get people to read what is in your article, and then click
through to your site from your resource box. The best start
to a solution is to produce better content.

In the end it's a matter of choice. You can get a little
exposure from increased link backs, on a very basic level,
or enjoy massive exposure from a little extra work.


Mistake #2 - Starting The Article Promotion without a Plan

Not every article can fulfil all three purposes of
promotion. Some will work better for branding, others can
generate leads and increase sales. But if you don't start
out with a plan for what the function of your article
should be, you'll end up unhappy with the results.

To overcome this issue, before you write a single word,
decide what purpose the article is supposed to serve. An
article meant to brand you as an expert should display your
knowledge. One for generating leads may need to be geared
towards solving a very specific problem.

An article that gets published every where and helps to
make you known is not meant to have the same level of
exposure as hyper-targeted content geared towards a narrow
group of people. Learning the difference will help you know
what kinds of articles to write.

Mistake #3- Publishing Content That Doesn't Help Your Reader

Maybe you're thinking: "All I want is links back to my site
- any visitors the article generates is gravy."

Well guess what? Not all article banks and directories are
going to accept your content automatically. You can double
the number of sites you can submit to by writing articles
that the directories want to share with readers. And all it
takes is one publisher with a hundred thousand readers to
increase your potential audience tenfold.

So if you want article marketing to work for you, write
articles that publishers want in their publications.

This also means obeying the standard guidelines, running a
spell check, researching a good topic to write about, or
even hiring a writer to produce articles on your behalf.

Mistake #4 - Failing to Maximize the Promotional
Opportunities of Article Marketing

You already know that articles marketing can help you
generate additional links back to your site. But did you
know that you can get more visitors and better search
engine results from articles in a variety of ways?

You can mention your desired keyword in strategic places,
though you should take care not to overdo this. Some people
will also tell you to make use of anchor text, which can
also is an effective method. However, you should know that
the majority of directories and publications aren't able to
support this.

There are alternatives to this method that are just as
effective, if not more so, but they require more space to
explain.

It's not just about the links back to your site either.
Part of doing well with article marketing is getting picked
up by publishers with large audiences, or gaining the
ability to leverage other brands due to the quality of your
work.

Better search engine results are great.

But by themselves they don't put money in your pocket -
there are a myriad of factors that can turn your article
marketing efforts into an opportunity to increase your
income, not just the number of visitors to your site.

About the Author:

Tinu Abayomi-Paul is a Web Promotion Specialist who runs
the Free Traffic Tips Blog. You can read part two of this
article at http://www.freetraffictip.com/article-marketing
and learn about three more common mistakes even veteran
article marketers make.

How I submitted my internet marketing articles

By Christopher Kyalo

There is no internet marketing chore that I enjoy more
than doing a regular google search to check the viral
effect and progress of my online marketing articles.
Within a recent short period I saw the number of
websites where my articles are listed grow by a
staggering 16,000.

The full implications of this is that without me
lifting a finger 16,000 more websites, blogs and their
pages, with search engine prominence, now contain my
articles. This means that even if just one person in
the entire month reads only one of my articles in each
of those locations, I will end up with a total of
16,000 unique readers per month. And without any more
effort on my part.

But for articles to enjoy this kind of magic they must
have 3 key ingredients.

An effective internet marketing article will have a
good headline

What causes you to click on a link or ad? What
attracts your interest to any content online? It is of
course a headline. Writing headlines is an art in
itself. Those who are good at it, earn a lot of money.
Tabloids like the National Enquirer or The Sun in
Britain understand the power of a headline because
they've sold millions of copies of their publications
regularly for many years and it all hinges on how
effective the main headline is.

I learnt this lesson well in my offline marketing days
when a newsletter I used to publish would sell a few
hundred copies on one headline and then sell over
300,000 copies with another headline.

On the net, headlines are even more important and when
writing articles you should bear this in mind. Apart
from taking care of the keywords (with search engines
or google adsense ads in mind), your headline should
be so enticing that anybody mildly interested in the
subject you are covering will want to read it.

In writing this article, this are the headlines I
considered and discarded before I ended up with the
headline I used. Study them carefully and learn
something about internet marketing headlines.

- 3 things an effective internet marketing article
must have
- Why my internet marketing articles posted in only 20
sites suddenly appeared in 16,000 other websites
shortly after
- Why my internet marketing articles grew from being
in only 20 sites to 16,000 within no time
- 3 things an internet marketing article needs to go
crazily viral

I would have chosen this last headline listed here,
except that more specific headlines are more
believable in a World Wide Web that is choked with
hype these days.

An effective internet marketing article must contain
useful information or tips

Why would somebody bother to take an article and post
it at their website or blog? There is only one reason
that would cause them to do this. Your article must
contain useful and valuable information. Some internet
marketers deliberately hold back vital information and
refer others to their websites for it. This is a
mistake because the reader will judge you from the
information they read in your article. If there is
little or no information then the assumption is that
your website will not be any different and probably
has more of the same.

Remember that online there is always too much to do
and too many websites to visit. So for anybody to
visit your site, they will need to see some really
useful and valuable information.

An effective internet marketing article must be well
written

Your internet marketing article must be very well
written to be read and posted widely. Remember that
people on the net are in a hurry and they have the
widest choice mankind has ever had in history. So if
they have a problem making head or tail of what you
are trying to say in your article, with a simple,
impatient click of the mouse, they will move
elsewhere.

Online writing should be brief, direct and to the
point. It also helps a great deal if the article is
broken down the way it has been here, with simple
points listed in bold.

With a little effort, most people can write reasonably
well. But even if you can't good online writing
services are very affordable. In fact the going rates
are so dirt cheap that many offline writers used to
earning a minimum of $500 for any piece of writing
they do, are bitterly complaining. Luckily their
complaints haven't changed anything.

Check this site for details on an excellent
experienced online writer who charges only $9 per
article.

To receive a free ecourse on this subject send a blank
email now to bizboom at freeautobot.com

About the Author:

Christopher Kyalo has made money online using articles
as his only online marketing tool. Discover all his
secrets at his blog
http://big-online-story.blogspot.com. He can be
reached at strongwallafrica at yahoo.com

Online Book Marketing: How to Market Your Book Even If You Are Not a Salesperson

By Jeremy M. Hoover

What you do after you have written your book is as much, if not more, important than the actual writing of it. You can take a great book and poor marketing and have very poor results. Conversely, I believe you can take a mediocre book, market it well, and make very good sales from it. The only limiting factor is you. You probably think, "I'm a writer, not a salesperson." That's true, but there are some very simple things you can do to create a website that sells your book.

1. Create a direct-response sales page for your book.

   This doesn't need to be an extra site, your home page, or anything extravagant. Devote your home page to information about you or your most recent work and a subscription form for a newsletter for your fans. Create a secondary page, linked to from your home page, that sells your book. But instead of simply stating a few sentences about your book, either put up a full book review or a direct-response sales letter. Either way, at the end of the review or the letter, you must ask your readers to buy your book. Put a direct order link at the bottom of your page. Simply asking for your readers to buy your book will increase your sales.

2. Create a "fan list" you can send messages to.

   On your home page, and on every page of your website, create a newsletter subscription form for your readers to join. You don't need to send something out every day, or even every week. Once a month, send out a new "flash fiction" or microfiction story, or a new essay. Keep in touch with your readers. Send out a special notice of a discount for your subscribers. But in each communication with them, provide a link back to your sales page and ask them to buy. Don't worry they subscribed because they like your work and are open to buying it!

3. Write some articles or short stories and give them away.

   You can give these away from your website as a gift for joining your newsletter group, or you can give them away from other people's sites as a way to get more awareness of your work. Do a search for "article sites" and you'll find many sites you can submit your work to. These are great for two reasons-

   1) More people will be exposed to your writing (which means more potential buyers); and

   2) Others may take your article or story and run it in their newsletter, giving you even more exposure.

   Writing and distributing articles or stories is a great way to build traffic to your site and confidence in your writing.

Follow these three steps and you'll notice an increase in sales of your books.

About the Author:

Go to Jeremy's site http://jhooverwebcopy.com/bookmarketing.htm to see how he can help you.

The What, How, And Why Of Keyword Densities

By Matthew Rotterman

Keyword density is an important concept for website owners to understand. Keyword density, in today's Internet, is what will ultimately improve your search engine optimization (SEO)ranking. The importance of having a high SEO rating is absolutely critical if you wish to have high volumes of traffic to your website.

Let's talk first about SEO and what it does. If you type a search into google, yahoo, MSN, or any other major search engine there are likely to be thousands to hundreds of thousands of results come up on the search engine. So let us imagine that you sell ceramic dolls on your website. Now someone types "ceramic dolls" into a search engine, where in those thousands of website results does your website fall? Does your website rank on the first page? If you are like most websites, your ranking is probably somewhere in the depths of the results ranking well over number 1,000. Imagine a customer seeking what you sell, but not being able to find your business. Do you really think that someone is going to sift through the first 1,000 results to find yours?

Search engine optimization (SEO) simply means that you are going to employ methods that will move your website up in the search engines results for "ceramic dolls" or your own personal keywords. Research and common sense tells us that if a potential website visitor/customer does not find your website within the first 20 results, he or she will move on and try a new search or simply use one of the first 20 websites that he or she has found. This is where keyword density comes into play.

In years past I can remember finding web pages that had hundreds of words listed at the bottom of the page, this was a common practice. The reason for this was so that the search engines would place this website on the results page if a web surfer typed in any of those hundreds of words. Times have changed and so have search engines. Today the search engines are much more sophisticated in how they locate websites to list in their results.

Keyword articles (adhering to certain keyword densities) dramatically improve a websites SEO ranking. Going back to our ceramic dolls example, this site would want a keyword article
written with the keywords "ceramic dolls" inside the article. This way when a web surfer types in "ceramic dolls," the site will come up much higher in the Search Engine Result Pages (SERP's).

The search engines use certain algorithms that "read" these keywords for the surfer. If you go and type in any phrase into a search engine you will notice that the results show those keywords highlighted in bold. They show you how the keywords are listed in those web pages. Placing articles on your website that contain the keywords your customers are looking for will help your search engine ranking for these specific keywords.

Now, you cannot simply type the "ceramic dolls" over and over again on the same web page. With the sophistication of today's search engines, doing that would actually harm your search engine ranking. You need to provide articles that not only contain the keywords, but articles that also contain some relevant information as well.

There is great debate over what density to use in a keyword article. Suppose you want a 500-word article written on ceramic dolls. What percentage of the time (density) should the phrase "ceramic dolls" be used? Should it be in there 4% (20 times) of the time, 7%, or 12%? You must be careful because using the keywords too often hurts your rankings, while using too little doesn't improve your ranking enough. So what is the answer? The answer is that only those that develop the algorithms for the search engine companies actually know.........and they aren't talking. Most people use anywhere from 3%- 15% keyword densities.

Some people believe that having the keyword phrase in the title and as the first word of every paragraph helps. Some believe that using "dolls that are ceramic" 18 times and "ceramic dolls" 2 times in a 500-word article with 4% density will work.

Here is what everyone does know, if you are not utilizing keyword rich articles on your website (regardless of the density you choose) you will not be very highly ranked in any of the search engines. Keyword rich articles are one of the best ways to advertise your site. If you want more visitors to your website, who translate into more customers, you must utilize keyword articles to improve your search engine rankings so that people can find your website.

About the Author:

Matthew Rotterman is a writer and editor at: KeywordText.com. "Keyword Text" managed to bring together several writers and editors to provide a few low-cost writing services for those who are working hard to become more profitable. They offer Content Creation Services which include: Exclusive WebPage Content, Reprint Articles, and Newsletter Creation and Development services. Volume Discounts. Compare us to our competition, you will be surprised. http://keywordtext.com/dir.pl/ktc/index.html

RSS: The Wave Of The Future For Ezine Publishing

By Ken Hill

A powerful innovation, known as RSS or really simple syndication, is destined to revolutionize the way ezines are delivered to their subscribers.

In fact, Microsoft's plans to add RSS to the new version of their Internet Explorer and Longhorn operating system means that RSS will become mainstream very soon.

How can publishing your ezine in RSS profit you?

By using RSS to publish your ezine, you'll be able to completely bypass the email filters that cause many ezines to lose their profitability.

You'll also be able to have complete control over your ezine's content, making your messages much more effective because you won't have to worry about your ezine getting blocked.

In addition, you'll never lose subscribers due to them changing email addresses.

As long as your readers continue to subscribe to your feed, they'll continue to get your RSS ezine, regardless of which email they use.

Now, the key to creating a successful RSS ezine is providing your readers with valuable content.

First and foremost, your readers are going to want useful, informative content from you, and by giving them what they want, you'll be on your way to:

a) more sales of your products
b) more commissions when you recommend your affiliate programs, and
c) more repeat ad sales, because you'll have a very responsive subscriber base.

An excellent way for you to add your own winning content to your ezine is to write articles on the topic your ezine covers.

Through your articles you'll be able to:

- build up your reader's trust in you.
- increase your status as an expert in your field.
- add your own unique voice and style to your ezine.
- successfully promote your business through your resource box at the end of all your articles.

In addition to writing your own articles, you can ask your readers to send you their articles, or you could publish "free to reprint" articles in your ezine.

Some article writers also make their articles available to their affiliates to earn commissions.

You simply join their affiliate program and then publish their articles with your affiliate link in the resource box.

By doing this, you'll be able to easily increase your commissions.

And if you have an affiliate program, you can also use this strategy to get more new affiliates that will successfully promote your products and add to your bottom line.

About the Author:

Ken's articles on ezine publishing have been published in numerous ezines and web sites all over the net. For more articles and resources that will help you to get started publishing your own successful ezine, visit Ken today at: http://www.ezinepublishers.net

Write Benefits in Your Headlines to Deliver the Dream!

By George Dodge

When you create headlines, do you put benefits into your headlines to deliver the dream? Do you create headlines that draw your reader deeper into the rest of copy?

Let me ask you a simple question. "Why do people read any printed material beyond the headline?"

The answer, because there was something in the headline that attracted their attention, raised their interest and curiosity, or contained a perceived benefit for the reader. At that moment in time, the headline was an irresistible headline to your reader.

How to Write a Headline to be an Irresistible Headline.

If you are writing material to sell a product, what is it that your target audience is seeking? Of course, it's the benefits that your product offers them (your product does have benefits for your target audience, doesn't it?).

They are looking for a beneficial means of solving their problems. They want to know "what's in it for them." They seek solutions to problems and new options that save time, money, and effort. If your product can do all three, you'll have a winner if you can convincingly convey those benefits to your reader.

But, no matter how good the product is and how well it matches their wants and desires, if you don't create headlines that present the benefits to your readers, then you certainly will not have a headline that makes you rich.

The purpose of this headline writing technique is to present your solution as the solution to your target market's most base wants and desires.

However, in order to render the ideal solution when you create your headline, you must understand what your target market wants... their likes and dislikes... their disappointments and frustrations with other competing alternatives. What is it that bothers your target market most concerning your niche?

Once you understand the wants, desires, or dreams of your target market, you can "enter into the conversation inside your customer's mind" as the famous copywriter Robert Collier once taught. Copywriter Maria Veloso refers to this as Frame-of-Mind marketing.

Supplied with this important knowledge, it's not too difficult to determine what it would take to create a more beneficial solution. But, you don't want to be content with being a little better than the other options available. If possible, you want to be the ultimate alternative to your target market's problem. What would your target population really desire to have, to be, or to achieve, that their current alternatives fail to provide? What is the right alternative--the best answer to the problem?

So, now it's time to become the master copywriter. Put on your thinking cap. Think of how to write a headline that conveys the benefits of your product or service as the solution to the wants and desires of your target market. When creating your headline, try to put yourself in the shoes of your target audience mentally and think of how to give your audience the "perfect alternative"--the biggest benefit they genuinely desire.

Create the Irresistible Headline.

When writing your headline, your mission is to span the gap between where your target market is and where they want to be. Try to imagine what would be the perfect end state. Then, using picture words, create a mental vision that meets the fundamental dreams and desires that members of your target market harbor inside their own minds. Finally, portray your message as the perfect solution--the dream option.

Create an irresistible headline.

I'm sure that you have heard the old saying that in order to get rich, you need to find a need and fill it. But that is really not the answer. Many sales people will tell you that that course of action is a sure way to the poor house. People don't buy what the need, they buy what they want. If you need transportation, a Yugo will do, but many people want and buy Mercedes, BMWs, and other expensive cars because they want or desire them, not because they need them.

Creating headlines that target needs will result in weak headlines with little results. Create headlines that make you rich by targeting your reader's wants, dreams, and desires. Purchases are made on emotion and then afterwards justified with logic. Sell the dream, not the need.

So, find out what your target audience wants, desires, or dreams about and fulfill that want or desire with your miracle product. Then put the strongest benefit(s) in your headline.

What might a headline look like that puts a strong benefit right in the headline? How about this example from Jimmy D. Brown: "How to Sell 300% More of Your Product in 72 Hours Than You Did All Month." If you sell products, would you like to do that? Could you resist reading at least a little further on to find out how that might be done? For a product seller, that headline is most likely an irresistible headline.

Or how about some of these famous headlines:

Headline #1:
"How A New Discovery Made A Plain Girl Beautiful" (If you thought you were a plain girl, would this headline interest you? Would you continue to read on past the headline?)

Headline: #2
"Hands That Look Lovelier In 24 Hours - Or Your Money Back" (If you were a woman that thought your dishpan hands were ugly, might you be interested in reading past this headline?)

Headline #3:
"Free Book - Tells You 12 Secrets Of Better Lawn Care" (If you wanted a better lawn to win the garden club's yard of the month award, would you order this Free book?)

Want your sales to skyrocket? Create headlines that deliver the dream!

About the Author:

George Dodge is owner of the http://www.Headline-Creator-Pro.com website where you can download software that saves you time and effort by allowing you to quickly and easily create headlines with push button ease. While there be sure to subscribe to his Weekly
Headline Tips - you'll be glad you did.

Anatomy Of An Article Submission

By Bonnie Jo Davis

Writing and submitting articles to publishers in order to promote your business, services and products is a wise choice for any entrepreneur. The only cost for this kind of marketing project is your time and, if you want the maximum benefits, the amount you pay your proofreader/editor. Many people are overwhelmed by the submission process and don't know where to begin. I have outlined below the ten steps I take with each article submission project. Having a process in place makes organizing submissions so much easier and removes the confusion of where of what to do first.

1. Start by having your article proofread and then add it to your website. Make sure you have a catchy title and a by-line that compels readers to take action.
2. Use a text to html tool to format your by-line so that your URL will appear live when your article is posted on a site. I recommend you use the tool at http://thephantomwriters.com/link-builder.pl.
3. Collect the information you'll need for most submission sites including: title, author name, address, phone number, e-mail, website URL, topic, two line summary of the article, word count, line count, article URL, auto responder address (if available), document file names and 10-15 keywords.
4. Make a list of the type of submission sites appropriate for your article. I use EzineAnnouncer to collect and keep track of my submission list and I always write down the categories that are a match for my article. My latest submission qualified for more than 400 sites but your success depends upon your article topic.
5. Begin submitting to sites that accept articles by e-mail. Never send an attachment unless asked. Incorporate the entire article into the e-mail and include an option for the recipient to opt-out of your list.
6. Your next step should be to sign-up for all new submission sites on your list that require registration. Typically, you have to wait for a confirmation e-mail before submitting. You can move on to the next step while you wait.
7. Submit to all sites you have registered for and to all sites not needing registration but offering a submission form.
8. Check your e-mail, confirm your new accounts and visit those sites to add your article. Keep track of your login and password for each site.
9. Update your submission list by removing or correcting bounced e-mail addresses and URL errors. You will also need to add your new submission sites to your list.
10. Create a report to keep on your computer with the name and URL of the sites you used for submission. Update this list when you submit your older articles to newly discovered sites.

Create your own submission process by building on the steps I have provided and you will find your submissions taking less time while helping you to become more organized.

(c) 2005. Davis Virtual Assistance. All rights reserved.

About the Author:

Bonnie Jo Davis is an experienced writer and publications co-ordinator with over ten years of experience submitting articles online and in print. Read her blog and join her no-cost
monthly e-zine.

Build Killer Link Popularity with Syndicated Articles

By Scott Hawksworth

There are many schools of thought on how to build strong backlinks to a Web site. Some webmasters build reciprocal links, while others register their site in many directories. Still others do both of those, and rent links as well!

But one method used by a growing number of webmasters is that of building link popularity through the syndication of original articles. Syndicated articles are becoming increasingly popular because article syndication builds permanent links from many different, topically related, keyword rich pages. There are several steps one can take in order to ensure that an article is syndicated as much as possible, and that the links from those syndications are of the highest quality.

1) Write High Quality Articles

The amount of syndication an article receives is directly proportional to the demand for that type of article. Higher quality articles will prove more valuable to webmasters looking to reprint articles. Perfect spelling and grammar are requisite in order to ensure the widest syndication possible. Webmasters will be more inclined to reprint well-researched and well-written articles. Most articles are not of the highest quality, so a higher quality article will stand out significantly.

Articles should be more than simply a place to put a link in a resource box. The goal of article writing should be to make the article itself interesting. An interesting article can be syndicated on websites with high traffic and PageRank. Increasing article syndication will cause the link in the resource box to be copied by many Web sites.

In addition to building more links with higher quality articles, webmasters will find that quality content articles will result in an immediate traffic increase to a site. An article that is appealing to readers will naturally attract a large readership. The more readers an article has, the more likely those readers are to click on the link in the resource box.

2) Manually Submit to Related Sites

Another technique used by many webmasters to increase an article's syndication is to submit articles to related sites. The best syndications and links come from quality sites in a specific niche, not simply article banks. For example, there are many Web sites that will only accept business-related articles. Any webmaster of a business-related website looking to build link popularity should write an article concerning business and submit it to these sites. Potentially, other business sites could take note of a high quality business article and syndicate it on their sites (which are all related under the unique subject of business). Doing this will build topically related links which can improve a Web site's search engine rankings dramatically.

3) Write a Compelling Title

Articles have to be interesting in order to get the readers to scroll down to the resource box, or inspire webmasters to reprint the article on their Web site. The best way to draw a wide variety of readers is to have a compelling title. Catchy titles and sometimes even controversial titles can draw more readers. Coupling a compelling title with a high quality article is an excellent way to attract readers specifically looking for articles to syndicate.

Article topics should also be interesting. If a website is focused on a specific subject, an article about an interesting element of that subject will be syndicated more than a general article. For example, there may be hundreds of available articles about mortgage refinancing, but how many articles focus on ways financial advisors will try to manipulate someone seeking to refinance?

4) Stay Organized

Time should be taken when finding article sites to submit to. There are many Web sites that have large lists of article sites that accept submissions. A good technique is to submit articles to all of the article sites in a list and check later to see if those articles have been syndicated. Searching for the title of the article submitted in quotations on Google will show where exactly it has been reprinted. Backlink searches on MSN and Yahoo! can also be helpful. Building a solid list of verified article sites can help maximize article syndication and also time efficiency.

Some article sites only accept submissions via e-mail. Some SEOs shy away from e-mailing articles because it is more time consuming and often involves the creation of a biography and picture submission. E-mail submission article sites however are often more inclined to only reprint articles of high quality, and thus these types of sites' articles are often widely syndicated.

5) Write a Killer Resource Box

The heart and soul of a syndicated article is its resource box. The anchor text and link destination of the links in the articles should be varied. Varying anchor text will help avoid penalties in search engine rankings and create higher-value links. Often changing the resource box after submitting to each site proves beneficial. An article about dogs with the anchor text "dogs" should be varied with anchor text like "puppies" for the other article submissions. Using technology such as latent semantic analysis, search engines will notice "dog" and "puppy" as related words, but will not penalize the site for having unnatural links (e.g., if all of the links used "dog" as anchor text). This same effect can be achieved by varying the link target. Linking the first half of the article submissions to page A, and the second half to page B will avoid penalties from search engines like Google. Articles are a proven way to get links, but if a new site suddenly acquires 100 links to the same place in a short time, search engines might penalize it.

Article submission is a great way to get high quality links from topically related sites. The more effort and care given to an article that is submitted, the more syndication potential an article has. Compelling titles, high-quality content, and interesting topics will all improve the syndication of an article. Varying backlink text and destinations can also help avoid heavy penalties from search engines. Some SEOs believe that only traditional directory submissions and link swapping are effective methods of building links. I, however, am a firm believer in the power of a well-written article to deliver a large number of topically related links to any fledgling site.

About the Author:

Scott Hawksworth works for Andy Hagans Link Building as a link popularity building campaign manager. See http://www.andyhagans.com for more information.

Simple Tricks to Maximize the Reach of Your Marketing Message

By Chris Ellington

Jim was working hard to grow his business. Long hours networking his rolodex, producing high quality products, and delivering exceptional service to his customers, but he was always just a little short at the end of the month. He needed more customers, and he needed them quickly.

Are you in this situation? Would you like more customers? Here are some very simple things you can do to get your message out to a larger number of potential customers.

Write A Message That Works

Stop trying to get customers one at a time - start getting them ten at a time. Reach a larger number of your potential customers by talking to them about topics they like, in a language they understand. No, I'm not suggesting you take up Spanish or Swahili, I mean that your marketing must use terminology that makes sense to the average, uninformed customer. Don't fill your marketing messages with buzzwords that only industry insiders can understand.

Become An Article Marketer

Write a few short (500-1000 word) articles on topics that capture the interest of your potential customers. Provide relevant and meaningful advice. Fill your article with substance, not advertising. Read it over and make sure there are no typos or grammatical errors. Don't fill it with hype and hyperbole. Pretend your article is going to be in Time Magazine or the business section of a major metropolitan newspaper.

Once you have your interesting and helpful article written, start submitting it around the web. Newsletter editors and publishers are always looking for content to fill their pages. As an article marketer, you can provide that content. In exchange, you get high-quality links to your site and a resource box to make an offer to the readers.

Stop begging webmasters for link exchanges. Quit submitting your URL to FFA sites. If you want better Google search positioning and Page Rank, start writing short, interesting articles.

But there's a trick. Many publishers won't accept articles filled with HTML tags. On the other
hand, *every* publisher will accept text-based articles, so submit your articles without HTML tags and you instantly extend your reach.

There's a Google trick too. Everyone knows that Google loves content. Articles are spidered very quickly and can be found on Google in just a few days. Your article (with your link) on a popular page can drive thousands of targeted visitors to your website. Submitting your article to many publishers can create dozens (even hundreds) of links to your page - all counted by Google as good, quality links.

What many authors fail to consider is the fact that Google penalizes identical, keyword rich "anchor text" links. Their rationale is that "natural" links put up on sites will not be worded identically from site to site. With link manipulation comes Google penalties. Authors have complained that their links disappear from Google after a few weeks, even though the articles are still posted everywhere. This is something you want to avoid and there's an easy way around it.

Google DOES NOT penalize identical hyperlinks when that hyperlink text is a URL. They do not consider it link manipulation, because it's the web standard reference to an actual page.

So combine these two simple tricks and watch as your links are published on multiple websites and not punished by Google.

Increase the Number of Sites You Reach

Article submission is a tedious task. Finding the sites that want your article, creating a user account, logging in, copying and pasting your article according to each publisher's guidelines - it can take between 3-5 minutes per site. If you want your article to go out to 50 sites, be prepared to spend several long and boring hours in front of your computer.

But there's an easier way. Article submission can be automated. There is software you can buy and there are services to do the work for you. In my opinion, a service is the way to go.

With software, you have to manage the submission work based on a list in the product, which may or may not be updated occasionally. Article submission services such as www.articlemarketer.com are constantly interacting with publishers and editors online, and the list is constantly kept up to date.

The Article Marketer service also allows you to post your articles for distribution over time. You can post several articles at once and direct them to be distributed over the next several days or weeks. With software you have to physically sit at your computer and submit your articles on the day you want them distributed.

Software is expensive. Article Marketer offers free distribution, as well as a subscription that allows you to submit as many articles as you like for a very low price. For the price of some software, you can get many years worth of completely automated article distribution.

To recap:

Start talking to your prospects in their language.
Create interesting informative articles.
Use text based articles and URL hyperlinks to increase your Google exposure.
Sign up with an article distribution service to automate the tedious drudgework.
Get more customers - make more money.

About the Author:

Chris Ellington gives effective and easy to implement marketing strategies to small business owners and home business entrepreneurs. His Simplified Selling program has been a hit with business owners and salespeople around the world. Get your free marketing tips at www.SimplifiedSelling.com

10 Benefits Of Submitting Articles To E-zines

by David Riewe

1. You'll brand your web site, business and yourself by submitting articles to e-zines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box.
2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition.



3. Your article might also be placed on the publisher's home page. If they publish each issue on their home page this will give you some extra exposure.



4. You might get extra exposure if the e-zine publisher archives their e-zine on their site. People might want to read the back issues before they make the decision to subscribe.



5. You will get free advertising. This will allow you to spend your profits on other forms of advertising. You could buy advertisements in other e-zines that don't publish your articles.


6. You might get extra income from people wanting to hire you to write other articles, books, or even ask to speak at seminars. This is a great way to multiply your income.



7. You could allow e-zine publishers to publish your articles in their free e-books. Since people give them away, your advertising could multiply all over the internet.



8. You will get your article published all over the web when you submit it to an e-zine publisher that has a free content directory on their web site. They'll allow their visitors to republish your article.



9. You'll gain people's trust. If they read your article and like it, they won't be as hesitant to buy your product or service. You will then be able to increase your profits.



10. You could get your article guaranteed to run in an e-zine. You could agree to run one of their articles in your e-zine if, in exchange, they run yours in their e-zine. It's a win/win situation.

About the Author:

"Little Known Minnesota Man Making Six Figures Per Year Online, From the Comfort of Home, Reveals His Top Internet Money-Makers to YOU!" Click here:
http://www.push-button-online-income.net/pbi
-------------------------------------------------

Five Benefits of Article Writing

By Nicholas Dixon

A few years ago as a webmaster with no money, I looked around for the best free methods to drive traffic to my website.

Search engines were my primary source of traffic and due to the fact that this source took time to gain momentum, visitors were in spurts at best. Then I found a powerful technique that I could use to boost my marketing efforts for free.

These are some benefits that I have gain from writing articles:

1. Name Branding- If you type "Oceanroc' or my name in any search engine you will likely find hundreds if not thousands of returns. If you look at bit closer chances are those search results are pages which contain my articles.
2. Link Popularity- Last October I started a website Oceanroc.com and by April of this year it had a PR5 rating. Articles are the main source of the one way links pointing to my
   website.
3. Traffic- If I write an article that is interesting, then the reader may click on my link in the resource box to visit my site to find similar content. Imagine being on websites and in newsletters with lots of readers and think about how much traffic you could get.
4. Prestige- Up to a few months ago I was a Platinum writer over at Ezinearticles.com, the 1000 lb. gorilla of article sites. Heck I lost my status because of an affiliate link, so now I am down to Expert status. Seeing your writing being published especially without you submitting it to that source helps to reassure that you are a quality writer.
5. Free Advertising- I have had my ads placed for free in places that normally would have cost me hundreds of dollars. My resource box is my ad spot and publishers are required to include it if they use one of my articles. The resource box is the medium through which you generate traffic from you articles.

If it was not for article writing I don't think that I would receive some of the Joint Venture offers that I get. And the thing is that many writers share these same benefits. And there
are even more...

© Oceanroc Web Publishing

About the Author:

Writing tips, tools and techniques for the new and seasoned writer can be found at ttp://WWW.Oceanroc.blogspot.com

Writing Articles To Build Your Online Presence

By Jeremy Hershberger

One of the most effective (and free!) ways to get noticed on the web is to write articles. Even if you have no writing experience, it is easier than you may think, even fun. You can write an article on just about anything you want and choose how you want to publish it.

The best way to start is to write about a subject you understand thoroughly, such as the subject of your ezine if you have one.

Use a search engine to research what you want to write about, and browse some online discussion forums which relate to your subject to gain additional knowledge.

There are article-writing ebooks and other literature available on the web that can provide you with useful advice if you are intimidated to write your first article. Just do some web searches to see what you can find. Some of the literature is free, some isn't.

As you conduct your research, begin writing a rough draft immediately while ideas are still fresh in your mind. You can revise, edit and rearrange later. Your article doesn't have to be perfect, as long as it is presentable and easily readable.

Keep your lines formatted to about 60 characters. The 'Lucida Console' font uses the same amount of space for each character, so you could use it then set your margins accordingly in your word processor program.

I use Notepad which uses Lucida Console by default. I turn off word-wrap and set the window size to where I want it and hit 'enter' as my text fills a line. You may come up with a method that works better for you.

When your article is finished, you'll need to add what is called a "resource box" at the end. This is where you place a few lines which include your name, as well as anything you'd like to offer your readers.

You should make your resource box stand out by placing a line of asterisks or hyphens above and below it, for example:

*************************************************
Copyright © 2005 [your name]
[email address if you wish]
[several lines to advertise your website, ezine, offer
freebies, etc]
*************************************************

When you feel comfortable with your article and ready to publish, you can choose from several different options available to you. You can use all if you so choose:

* Article Directories
* Ezines
* Article Announcement Lists

Article directories are websites that you can submit your article to. They will review it then publish it on their site, making your name and links in your resource box available to all who are interested in the information you provide.

You get an added benefit of having your website's search engine ranking increase as your link is placed in more and more article directories! It all depends on how much time you want to spend submitting to the hundreds of available directories on the web.

You can also browse ezine directories, searching for ezines relating to your article's subject. Look for those which indicate they accept article submissions.

Send a polite email to the publisher asking to submit your article, and include the article. If you prefer, send it as an attachment.

There are also article announcement lists which you can submit your article to. These can be found by doing a web search for 'article announcement lists'. You have to subscribe to the list before you can post to it.

When posting to an announcement list, include in your email your rules for reprinting your article, such as allowing it to only be reprinted if no changes are made and only as long as your resource box is included. These rules are up to you, ultimately.

You can also use submission websites or software such as EzineAnnouncer which are designed to submit your article to a large number of places, cutting down on time you have to spend doing it manually. These programs come with a price, so look them up and decide for yourself if they are worth it to you.

Read this article again, and formulate a plan based on the advice given. The methods outlined above will get you well on your way to boosting your online presence, and you will be surprised by how effective they are.

About the Author:

Jeremy Hershberger is webmaster of his Plug-In Profit Site, a money-making website you can have built and customized just for you on your own domain, 100% ready to take orders and pull in massive residual profits. See: http://www.online-income-solutions.com/pips.html