Optimize Your News Releases

By Harry Hoover

Today's news release is written differently than those from the past. It needs to be newsworthy and it needs to sound like a human wrote it. However, you must include the right keywords in it. Let's examine some news release optimization techniques. Research Is Key. If you have already optimized your website, then you know what keywords to include in your releases. However, if you are starting from scratch, it is important to do some keyword research. There are some decent free keyword research tools, like the stripped down version of Wordtracker, the one from SEO Company and Google AdWords. Look for keywords that have the highest volume and the least competition. For instance, when we launched AccessURP, we searched for keywords that would bring people looking for commercial real estate in Charlotte, NC to the site. We used several variations of that phrase in our pay-per-click ads, in our search engine optimization, and in our news releases.

Anchor's Away. Use anchor text in your releases. You'll notice in the news release how I anchored the phrase commercial real estate. This provides an important backlink using keywords. PRWeb has a wealth of tools to help improve your release for the online environment. Additionally, PRWeb distributes directly to consumers and journalists interested in your topic. They also distribute releases to bloggers, and thousands of websites syndicate their content.

So, for as little as $120 per release, you can build high quality backlinks to your site and cost effectively reach people interested in your release.

About The Author:

Harry Hoover is a partner in Charlotte, NC ad agency http://www.mycreativeteam.com/creative.php My Creative Team. He has 30 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Bank of Commerce, The Bray Law Firm, CruisingTheICW.com, Duke Energy, Jacobsen, Levolor, National Gypsum, North Carolina Tourism, Rubbermaid, TeamHeidi, VELUX, and Verbatim.