What Is Article Marketing And What Can It Do For Me?

By Lisa Sparks

I've had so many people approach me about how to boost traffic,
increase sales, and get more leads into their businesses. I
always tell them that there is a really low-cost way to make it
happen for them. Frankly, articles that I wrote three years ago
are still bringing me strong and consistent traffic today.

That's why article marketing - the process of "giving away"
your articles - is one of the best ways to get traffic today,
and will be tomorrow, and several years from now.

Here's how the process works:

1. Write an amazing article on a subject your audience is very
   interested in.
2. Edit the article or hire someone else to edit it for you.
3. Distribute the article in article directories - a top
   directory is www.EzineArticles.com
4. Sit back and watch the flood of traffic, leads, and sales
   overwhelm your merchant account.

What I've just outlined may seem simple, but there is a rather
involved process behind the whole thing. For one, you have to
write a clear, well-thought-out article. Some people hire
others to do this for them.

Big mistake!

What I'm about to write may make a lot of people angry or even
cringe at the thought of having to do this, but I wouldn't be
leading you on the right path if I didn't share this one very
important piece of advice with you.

** Always write your own articles.**

Hire someone to edit, but if you're just starting out in this
article marketing thing, always write your own articles.

Put Your Personality On Display to Rake in Higher Sales

Bottom line: You have a unique voice and that's what your
readers will fall in love with. If they don't feel your
personality, they won't feel as if they know you. In my
experience, if my readers don't feel like they know me, they'll
won't buy from me.

No writer can capture your personality - no matter how good
they are. I should know, I've been a professional writer for 16
years now and unless I have good previous writing samples to go
by, quickly capturing a person's personality in print is nearly
impossible. Now, I could always extensively interview someone to
find out just what their personality is, but time is money and I
charge handsomely for that kind of time - and so will any other
copywriter worth his or her salt. When you're just starting out
as an article marketer, paying such a hefty price may not be in
your budget.

Good news: There's an alternative. You can follow a set formula
to create your very own quality, content-rich articles.

It's good to write clear, easy-to-follow, content-rich
articles.

Why? If you write an article that has great content and that's
infused with your unique voice, many ezine publishers, web
designers, and others with web sites will publish your article
on their web site.

That's good for you because the bottom of your article will
contain a resource box. This resource box lists why you're an
expert and then gives a link back to your web site. The more
your article - with the resource box - gets published, the more
traffic you'll get. And traffic leads to more subscribers on
your lists and more subscribers on your list leads to more
sales when you launch new products and services - or when you
re-launch existing products and services.

About The Author:

Boost traffic, get more leads and increase
sales by learning the secrets to writing well and writing fast.
Get Lisa Sparks' no-cost special report on the secrets to making
article marketing work for you by visiting:
http://www.ArticleSecretsRevealed.com