Turbo Charge Your Articles - 6 Ways To Make Them Easy To Read And Hard To Resist

By Lisa Sparks

A few years back, I found that the process of writing articles
really isn't a process at all - it's an art, and it's a very
elegant one.

There are so many ways to make an article easy to read for your
audience it's mind-boggling.

While a debate rages on about whether articles should be dense
and conversational or sparse and easy-to-read, I find myself in
the middle, happy to write conversational articles with loads of
impact.

The fact remains: People aren't going to read something that
looks like it might take a long time to read. I'm a
professional writer and I don't even like to read long
articles. (To me, long ezine articles it shows a lack of
discipline on the part of the writer.)

Here are a few maxims I've discovered and they've served me
well in the past:

• Keep articles to anywhere between 400 and 700 words -
  anything more than that and you're asking for your article to
  have single-digit page views. Who wants that?
• Use sub-heds. Short for subheadings, these breaks in the
  content are mini-paragraphs that move the reader along in the
  story. I only employ these when I'm writing case studies or
  articles that approach the 700 word mark.
• Note: I only write these after I have written the entire
  article. I take a good look at the text and then I try to
  insert a sub-hed every two or three paragraphs. This technique
  works wonders in making an article appear more readable.
• Use bullets, numbered lists, and bold sentences whenever
  you're writing the advice portion of your articles.

Quick Tutorial on Adding Status Boosting Advice to Your
Articles

It's a must to have advice in your articles. This sets you
apart as an expert in your field and makes you likable because
you're helping to solve the problems of your prospects.

Here how I used advice in my articles:

• Make sure the advice is actionable - something to reader
  can do right now to reach a goal, eliminate a problem or become
  more efficient.
• Include the most important items at the top of the list
  and the least important ones at the very end.
• Finish strong with a final piece of advice that is not
  in the numbered list, bulleted list, or bold sentence category.

I usually structure the sentence like this one: "Bottom line:
Follow a set format to make writing articles easier."

This allows the reader to leave your article with the one
nugget of information that he can finally use to solve whatever
problem may be hanging over him at the moment.

Now article writing can be fun because you have the right tools
to ensure readers will want to read your articles.

Bonus! How to Put This Concept to Work in Your Articles
Write your articles out without thinking about these tips I
just mentioned. Just empty your brain of all the information
you have about a particular problem facing your audience and
how they can solve that problem.

Then walk away from the article. Don't look at or think about
it for at least three hours or so. Next, insert sub-heds to
break up the paragraphs into bite-sized pieces. Format your
advice into bullets, numbered lists or bolded first sentences.

You'll be surprised at how well your articles will look to
someone who's first viewing it.

Doing this, in combination with a phenomenal headline, will
send your article views through the roof. People will clamor
for your articles and publish them both online, and in ezines.

About The Author:

Boost traffic, get more leads and increase
sales by learning the secrets to writing well and writing fast.
Get Lisa Sparks' no-cost special report on the secrets to making
article marketing work for you by visiting:
http://www.ArticleSecretsRevealed.com