SEO - Tips For Making SEO Copy More Personal

Chris Angus

The problem with SEO copy (search engine optimized) is that
often reads very robotic, repetitive and cold. However so many
marketing experts say that you need to make an emotional
connection with your reader in order to make sales. This means
that you need to find the fine balance between making your copy
sound personal and pleasing the search engine spiders and
robots.

First of all never pose yourself an expert or a guru if you are
not one. People can usually tell that you aren't within the
first paragraph or so of an article, especially if it is
peppered with keywords and not much quality content. This type
of content is easily identifiable as it is based on
old-fashioned direct sales marketing techniques. Once people
see those long sales letters on sites, they know it's snake oil
salesman time. It is better to connect with them on a one to one
basis rather than in an imitation of some hotshot copywriter
from the 1970s.

Never use the royal "we". Stay away from phrases like "We here
at Search Engine City promises to deliver you the best copy"
instead make it more personal by using the "you or your" form
as in: "You are certain to find a keyword analyzer that is
perfect for that special someone at here at Search Engine
City."

Another tip is to try and identify with your audience in some
way. For instance if your audience is a bunch of affiliate
marketers, refer to the practice of creating blogs with
affiliate links as bum marketing which is the nickname for it.
Try to write in the niche language that they are used to. Of
course if you truly are an expert in your niche then writing
this type of SEO enriched, yet user-friendly copy will not be
difficult for you at all!

About The Author:

Chris Angus is a SEO and website promoter, he
can be contacted at sales(at)brilliantseo.com
http://www.illustratemyname.com,
http://www.mobility-direct.co.uk and
http://www.everest-oxfordshire.co.uk

5 Common Web Hosting Mistakes

John Lenaghan

Mistakes aren't necessarily a bad thing, but if you can learn
from other people's mistakes it can save you from having to
deal with them yourself. When it comes to web hosting, there
are basically two kinds of mistakes - technical and general
business.

Technical mistakes usually come up because of a
misunderstanding of the internet and how it actually works. The
first mistake many people make when creating a website is to
cram as much information, photographs, images, etc. on each
page as possible.

This makes the site take longer to download, leading to many
visitors just moving on and never actually looking at the site.
It also makes it more difficult to find what they're looking for
if the page is unorganized.

Another common error is creating a web site that isn't search
engine friendly. If the search engines can't determine what
your site is about, they aren't going to be able to send you
people who are searching for what you offer.

A mistake that many people make when starting out is to choose
a host solely based on price. This is obviously an important
factor, especially in the beginning, but if you choose the
cheapest host you may be limited in your scalability as the
website grows in popularity and traffic.

On the business side of things, the most common mistake is
trying to be everything to everyone. You should have a plan for
your website - a purpose for its existence - and build according
to that plan.

Choose your target market and stick with it. Advertise in
places they would see. Market in ways that would be of interest
to them. Resist the urge to branch out into other areas just
because something catches your eye. A site that tries to do
everything usually ends up achieving nothing.

Another common business mistake is following the competition's
lead. You'll obviously want to keep an eye on them to see what
they're up to, but if you copy everything they do you'll always
be one step behind.

Use your creativity and come up with unique ways to stand out
from the rest of the websites in your market.

About The Author:

John Lenaghan writes about web site hosting
and other related topics for the Hosting Report website. For
more helpful web hosting information visit
http://www.hostingreport.org

Start Managing Your Website Easily With A Content Management System

Heris Yunora

One main advantage of using CMS is one will be able to manage
the contents of ones websites without having to deal with
complicated technical tasks. Imagine that you are a very
talented writer but you can't show your writings online just
because you don't have any idea how to write webpages
thatconsist of HTML tags.

With CMS, a writer only needs to type her works in an editor as
if she does it with a word processor. Then the CMS itself that
will show her works online. It is a great time saver for a
webmaster to create and maintain her website. The installation
process is also very easy since many web hosting services have
offered special features such as Fantastico where a user can
install a CMS with just a few clicks of mouse. The process is
done automatically.

Basically, a web content management system consists of two main
parts, a front-end and a back-end. The back-end is a section
where you can do many administrative tasks such as inserting
and editing articles, giving privileges to some people,
managing the look and feel of your website, and so on. The
front-end refers to what visitors see. It is the face of your
website.

In choosing a CMS, you should know what is the main purpose of
using it. There are CMSs which are intended to build portals.
Other systems are mainly used to build photo gallery, forum,
personal or even corporate websites. Then you need to know what
kind of features they have. For example, Drupal, an open source
CMS, provides a feature where you can gather fresh contents
from other sites by adding the sites' feeds. You can even
filter any items so that you only show the items that contain a
specific keyword.

Usually, a CMS also offers additional modules that will enable
you to use additional features without having to put your
efforts in programming. Just download the module you need and
install it in your hosting server.

Don't forget also to know your own desires and abillities in
modifying a CMS. For instance, Mambo should be sufficient for
you who don't want to deal with some PHP coding. Mambo has
already provided many modules to accomplish specific tasks. It
also offers ready-to-use templates you can choose. On the other
hand Typo3 is the right choice for people who need a very robust
and flexible system.

It is necessary to know that there are so many commercial and
free content management system available. Vignette and FatWire
are the example of two commercial systems while PostNuke,
Drupal and Mambo.are free to use.

And, of course there are other things you should consider for
finding the right CMS. So please do a good and thorough
analysis before deciding which system to use. Choosing the
right Content Management System from the beginning is very
important. Make sure it would best fit your needs.

About The Author:

Heris Yunora
http://www.unlimitedhostingplan.com

Home Business Idea: Virtual Assistant

Nell Taliercio

You've been thinking about starting a home based business that
will put you in the driver's seat of your career and make you
the boss. Good for you! Now you have to start evaluating your
options. There's so many different ways to work from home that
it can be intimidating just looking at all of the different
business ideas out there.

Performing administrative tasks for others is a popular home
based business option. If you're gifted with a good variety of
office skills and you're comfortable with the internet, perhaps
you would be well suited to start a Virtual Assistant business.

Virtual Assistants provide all kinds of support services to
others, mostly to other small business entrepreneurs and
internet marketers. Customer service, telephone and email
support, data entry, website maintenance, internet research,
and media relations are just a few common tasks.

You don't have to have all of the above skills, you can choose
to focus on a specialty in your own business and offer the
tasks that you do best. You'll attract the clients who need
what you have to offer.

Clients do like to work with one VA who understands their
business really well, so over time you will want to develop new
skills so that you can fulfill as many of their needs as
possible. But remember why you wanted to be your own boss; it
isn't so that you can spend all of your time doing what you do
not enjoy. You can always outsource tasks that you don't like
to other virtual assistants.

A Virtual Assistant business is fairly simple to launch but
building your business and managing a growing client base can
be challenging. It helps to have advice and guidance from
others who have been where you are. Take care to choose your
mentor's carefully and remember that businesses aren't built
overnight. Your patience and perseverance will pay off in the
long run.

About The Author:

Learn more about starting a virtual assistant
business and marketing your business at:
http://www.mommysplace.net

Article Submission - Top 7 Article Promotion Strategies To Full Throttle Your Website

Craig Andrews

Do you want to drive your site to the top 10 in Google and
major search engines? Over the next few months, do you want to
drive a boat load of traffic to your site? Sales a little slow.
How about hearing that cash register ring like Santa's sleigh
bells out of control? Follow these top 7 article submission
strategies to give some gas to your website.

1. Every week, get your site in front of hungry customers.

As we all know, the internet is an information highway. You can
find information on just about any topic you can think of, and
you can find an equal amount of people surfing for it. There
are plenty of hungry customers out there so each week you need
to have an article ready to submit. High traffic ezines,
newsletters, and major article directories are your best bet.
They need articles so give them what they want. Be desciplined
about submitting articles to this excellent source of pre-sold
traffic. It's money in the bank.

2. An hour a day keeps the slow times away.

As I mentioned previously, the major sites need fresh content.
This is what keeps their customers coming back. Don't think for
a minute that your article isn't good enough. Get them submitted
on a weekly basis. Set aside at least one hour a day to write.
Writing two or more articles at the same time will maximize
your time and efforts. The more articles you submit, the more
publicity you'll receive. Soon you will be recognized as an
expert in your field.

3. The World Wide Web is a haven for free publicity, you can't
beat it with a stick.

Disciplining yourself to submit articles on a weekly basis will
soon have your URL listed on hundred's of sites. After a several
months you can count on a thousand other sites. After a few
years your URL listing could reach five thousand sites, and in
five years quite possibly you could reach one hundred thousand
sites. Wouldn't that be a kick in the pants. Did you ever think
you could have a thousand visitors a day? It's possible, but
takes time.

4. PPC ads, PR sites, and link exchanges will be a thing of the
past.

As you continually submit articles, over time more and more
information hungry people will undoubtedly read your articles.
Trust and confidence will develop from your readers. You will
soon become an expert in your field. The result of this
transformation and growth will lead to more sales. You sonn may
forget there ever was PPC ads or link exchanges. This could take
up to a year or more. Don't give up. As they say, quitters never
win and winners never quit. Be patient and persistent as you
reach for the golden ring.

5. Construct an article directory on your Website.

One of the best ways to enrich your site with original content
is to archive your articles on your website with an article
directory. Search engines love content rich sites, and new
visitors will be attracted to your site by the fresh new
articles. A key to successful article writing is to fill your
article titles, article content, and resource box or bio rich
with keywords.

6. New opportunities await you.

Over time, new opportunities will make their presence through
your article submissions. This can be fantastic revenue sources
for you. You will eventually come in contact with other
publishers, ezine owners, and webmasters. Disect their
establishment and determine how they could fit into your
overall plan. Can you joint venture with them? Can they offer
their readers an exclusive article or promotional piece about
your product at special discount specifically for them? You
will now have an opportunity to be in the spotlight to
thousands of their readers. This could be the mother of all
deals!

7. Be sure and say thanks.

There's nothing more satisfying after submitting a bunch of
articles, and then one day you receive an email saying "We
published your article in our ezine or website." Remember they
are placing your article in front of many additional readers
than just your submissions. It could well be an additional
thousand readers. Be sure and email them back thanking them for
their interest in your article. Ask them if they would like to
receive more free content to use at their convenience, and if
you could place them on your email list for future mailings.
These can be golden.

Lastly, these top 7 article submission strategies have the
ability to drive more traffic, and power your URL to the top
ten search engine rankings. It is a major component for
increasing sales. It takes time though, Rome wasn't built in a
day.

To your success!

About The Author:

Craig S. Andrews at http://www.craigsandrews.com invites you to discover the most
powerful article submission software! Generate more traffic, inbound links, and higher search engine rankings. Visit:
http://www.articleprosoftware.com

The Duplicated Content Debate - Will Google Cripple Your Website Ranking?

Tuks Engineer

How do you create a website that the search engines love? It's
simple really - have lots of targeted content that closely
relates to your site theme.

Recently though, we have heard a lot about "duplicated content"
and how that can damage your site rankings in Google. You'll see
a frenzy of people saying things such as:

"Oh I mustn't publish this article, I'll get done for duped
content".

"I shouldn't use private label rights content because others
will be using the same content and that will hurt my chances of
getting free search engine traffic."

But do you know what? Before jumping on the "duped content is
evil" bandwagon, consider these facts:

(a) There are a LOT of high ranking websites that are just
plastered with nothing BUT duplicate content. If duplicated
content really does matter, why aren't these sites being banned
from the engines?

(b) Google itself has not said that duplicated content is a
no-no. Sure, it doesn't exactly wear its heart on its sleeve
when it comes to disclosing the factors it uses to rank sites
but even so there has been little indication from Google that
duplicated content will hurt your website.

(c) There are those to whom this "duplicated content" hysteria
is very convenient and profitable. For example it gives people
the opportunity to create products, books and software that
deals with the dreadful issue of duplicated content. Article
content changer software is a prime example of this - this
niche market is worth a small fortune as content publishers who
buy private label rights are forced to fork out a hundred or so
bucks to allow them to make their purchased content unique in
the eyes of search engines. It's in the software developers
interests to cause a stir about duped content because the
moment it's revealed that duplicate content isn't really an
issue they'll lose a lot of sales overnight.

So how do you move forward with any level of certainty? You
know search engines do like fresh content but what if you just
don't have the time to plug in content that's 100% unique? The
best way is to use a model that adds both unique content as
well as purchased content (or free content from article
directories) and optimise the page accordingly (remember - your
page titles should all be individually optimised to the
content).

Ultimately, unless you are employing blatantly unethical
tactics to trick the search engines, the issue of duplicated
content will not be a particularly tricky one for your
websites. What does matter is that your site is well optimised
and has plenty of back links from high ranking sites coming in.
That's the sort of thing that gets you rated high - even if your
site has some content that's commonly plastered over the
internet.

About The Author:

If You Own A Website & Want Floods Of Organic
Traffic For Free Then You Need To Check Out This Sensational New
Resource. We'll Even Market Your Website For You. Get The
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Home Business And MLM Opportunities: What Separates The Best From The Rest

S. Lamsa

Finding the Right One For You

Nowadays, MLM opportunities are everywhere. There has been an
exponential rise in the number of available MLM opportunities -
but that doesn't necessarily mean that there has been a
corresponding rise in the number of people who've made money
from such ventures. (Unless you count the people who started
the MLM company in the first place.) The MLM industry is
notorious for its scams - thousands of people have lost
millions of dollars in fraudulent ventures. In other words, if
you are not careful, you are liable to lose your money in this
business field.

This is not to say, of course, that all home business MLM
opportunities are automatically be classified as frauds. There
are people who run legitimate and profitable MLM businesses,
not simply the kind that collapses on itself after a period of
time. The problem for the casual observer, of course, is
separating the rare flower from the abundant thorns. In other
words, how can one spot a legitimate MLM opportunity?

The cardinal rule about finding the right home business MLM
opportunities is this: If it is too good to be true, it
probably is. MLM marketers are taught to exaggerate the
potential of their programs, and make it look as if the wealth
that you can generate will be effortless. All of this must be
seen as a sales pitch - they want you to buy into their
program, which will result in them earning a commission. Keep
in mind that there is no such thing as a free lunch. This rule
applies to everything in life; why should it be any different
in a business endeavor? Even if it is "residual income," you
obviously will have to do something to deserve it. In an MLM
opportunity makes everything look easy, then you can be sure
that something is wrong somewhere. A good, honest program, will
advise you of the difficulties of the endeavor without appearing
negative or optimistic.

Keep your rationality intact as you evaluate each separate home
business MLM opportunity. Don't let fear stop you from trying
out a venture, but don't let your greed get the best of you
either. A good, honest MLM opportunity won't give you
undeserved rewards. If they did, they won't be in business for
very long. Compensation must be realistic and commensurate to
achievements, just as in a real business undertaking. The first
question you should ask is, "where does the company get the
money to pay all the people like me?" If this question is not
easy to answer, alarm signals should start to go off inside
your head.

Above all, try to conduct business with people of only the
highest character, not simply those with the highest
intelligence or greatest ambition. After all, without the first
quality, the last two will kill you.

About The Author:

Seppo Lamsa is owner of http://SefiSuccess.com and writes on a variety of subjects. To
learn more about this topic Seppo recommends you visit: http://www.sefisuccess.com/

Understanding The Concept Of Internet And Network Marketing

S. Lamsa

For those who are new to the Internet, or at least to the
concept of making money on the Internet, you will find that
network marketing on the Internet is not necessarily the same
as what one may think from personal knowledge. Although it may
involve the concept of recruiting new people to join the
network, many times it involves becoming an affiliate member of
an established network. In many ways, this works better than
recruiting new members into the group because you are already
working with an organization that is established. People tend
to feel more comfortable working with companies who are already
established as opposed to newcomers.

The key here is "Internet" marketing, thus meaning that the
work you do will be promoted with the use of the Internet. As
everyone knows, the Internet is the biggest source of
advertising that exists in the 21st century, and for those who
take advantage of all of its potential, a comfortable lifestyle
is surely a reality. For many people, it has made the difference
in being self-sufficient or depending upon others since many
people unable to work a regular job due to family obligations
or health issues are now able to contribute to the family
income.

As previously stated, network marketing on the Internet can be
either network-based, affiliate-based, or a combination of the
two. The difference in these business concepts is that if the
business is network-based, you are required to recruit new
people to come into the network, much like multi-level
marketing organizations like Amway and Herbal Life. The
difference is that many of the Internet organizations actually
do the placements for you so that you don't have to do any
actual recruiting. With an affiliate program, you have a
website with the products you are promoting for the
organization with which you are affiliated. You receive either
a flat fee or percentage for every sale that generates from
your site.

When you choose an affiliation, be careful that you know
exactly what you can expect, and if it sounds too good to be
true, it probably is. It's important to be able to distinguish
the scams from the real programs, and the best way to do that
is in the way they advertise. The easiest way to notice a scam
is if there is a fee to join. That should automatically send up
a red flag because in all honesty, you can become an affiliate
on your own with Internet giants such as Amazon, Barnes and
Noble, and many others without paying a fee. No, they don't
provide you with a website, but you don't have to pay for the
"privilege" of being an affiliate, either. ClickBank is one of
the bigger providers of affiliate memberships, and they often
pay as much as $4 for each sale. It is up to you to decide if
you want someone who will provide a website for you to "store"
the products or if you are content to promote your own website
and include banners or links to the sites where you hold
affiliate memberships.

About The Author:

Seppo Lamsa is owner of http://SefiSuccess.com and writes on a variety of subjects. To
learn more about this topic Seppo recommends you visit: http://www.sefisuccess.com/

Buying The Right E-books To Resell - The Real Secret!

Solomon Huey

With so many E-books circulating around the Internet these
days, it is becoming near impossible to figure out which are
the best E-books to sell. There are thousands of topics ranging
from making money to wedding video photography. So the question
that plagues us, especially if you are just getting started in
the E-book business, is which ones should you buy first?

Let me tell you that I have purchased literally thousands of
E-books since starting in this industry. And surprisingly in an
industry that is not regulated and where you can publish E-books
yourself, over 50% of the E-books I have read have some very
good information inside of it. But despite having this great
content, only a select few ever truly hit it big and sells all
over the Internet. An important lesson to learn here is that
even if an E-book is well-written, has a nice sales page, and
has great features, it may not sell at all! Yet somehow the
obscure book I did not even want to waste my time with, such as
starting an Interior design business, ended up being a very good
seller.

So which products should you get? This is an important note
that every E-Book seller should remember and NEVER forget. Are
you ready to see it? If you forget this principle, your E-book
career may well go down the drain.

ANY E-Book can SELL!

That's right, any E-Book. How is this possible you ask? It is
very simple, regardless of what the E-book is written about,
there will always be someone interested in the topic. Just
because you and I may not find it useful or interesting, does
not mean that no one else wants it either.

I'm sure that you were hoping for some type of list of the
different types of best selling digital products, and trust me
I would love to give you one. But the reality is that it is
impossible to do so. Why is that? I will use a "Making money"
E-book as an example. Now the vast majority of people would
like to learn how to be wealthy, so there is an incredible
demand for products that teach regular people how to become
wealthy. But because there are so many people who want it,
thousands of companies make all different types of products on
how to make money. So even though you may find a topic with a
huge demand, there is also a huge amount of competition.

Now lets say you wanted to sell an E-book about how to take
care of a pet hamster. Hamsters are a fairly popular pet, but
nowhere near as popular as making money. With that in mind, the
demand for such information will probably be much, much smaller.
So does that mean you will not make much money? It could
actually mean you making more money! What if there were only a
handful of E-books that taught how to care for hamsters? Even
if the demand for the E-book is low, you could be one of the
few people to take control of the entire market for that
E-book. What if there are 1 million hamster owners, and you
were the only one catering to them?

The idea behind this lesson is not to look for certain types of
E-books, but instead to embrace them all. If you have a feeling
an E-book will make you a lot of money, by all means try to
sell it. But always be sure to give an E-book a chance to sell,
it can make the difference between a little bit of money and
wealth!

About The Author:

Solomon Huey started his Internet business as
an eBay Power Seller. He now owns and operates an Internet
Marketing website to help others make a living online. Learn
how you can earn money on the Internet and download FREE
E-books at: http://www.thebestgenius.com

Smart Way To Make Money With Your Best Home Based Business Idea.

Smart Way To Make Money With Your Best Home Based Business Idea.

Kanaga Siva

Having made a decision to start a home based business, you will
now have to identify your Best Home Based Business Idea. There
are numerous home based businesses that you can think of, but
will all these ideas work for you? Will you be able to make
money? Most people who wish to venture out do not have
sufficient funds to commence operations successfully. Hence
money will be an important consideration.

In such a situation or otherwise, the smart way to pick the
best home based business idea will be to consider all the
assets you possess such as your house, vehicle, computer, the
time you can spare and of course the Needs of the community you
live in.

Time:

If you want to make money with your business ideas then time is
an important factor. How much time can you spare for your
business? Having time available whether in the week-ends, full
day or even evenings, is a great asset.

Selling your time to people who simply cannot find the time to
do things for themselves is one smart way of picking your best
home based business idea. Such people are prepared to pay for
you for helping them out in such tasks as Child Minding, Baby
Sitting, Secretarial Work, Car Cleaning and Valeting or Walking
their Dog.

Home:

Having a home is the biggest asset to get your best home based
business idea going. There are many possibilities such as
converting one of your rooms into a Home Office, your kitchen
for Catering purposes and your garage for turning out some
products. You could also consider taking in a lodger offering
bed and breakfast.

The advantage of running a business from home is that you save
on rent which is substantial and also get part of your running
expenses set off against taxes.

Vehicle:

If you own a car or a van it can be considered as another great
asset like a house.There are quite a few business ideas that can
be started using a vehicle such as Home Delivery Service,
Courier Service and Cleaning Service. Identify the best home
based business idea that will be right for you and implement
it. Trade-in your car for a van and get started if you need to
do so.

Computer Fax and Telephone:

A good knowledge of the Computer and the Internet is very use
full and helpful in implementing several home based business
ideas such as Internet Marketing, Affiliate
Marketing,Secretarial work, Copy Writing and Desk Top
Publishing. A Fax machine and a Telephone are great assets for
your business.

Hobbies:

To many people, business ideas have originated from their
hobbies and they have successfully converted their hobbies into
money making ideas. Your hobbies clearly indicate that you have
a keen interest and motivation. If there is a need for some of
your skills such as Photography, Craft Work, Dress Making and
Playing the Piano, in your community, you can without any
hesitation convert your hobby into your best home based
business idea.

Your Tools and Equipment:

The very tools you use in your home such as DIY Tools, garden
and cleaning equipment can be successfully made use of to start
your best home based business. With a van and with a few more
additions to your equipment if necessary, several home based
businesses can be started such as House Cleaning, Window
Cleaning, Lawn Mowing and as Handyman.

Conclusion:

The smart way to identify the Best Home Based Business Idea is
to make a serious study of the assets you possess and find out
which of these you are good at and love doing. Assess the Needs
of the local community and match them up. That's it and you are
done.

About The Author:

Copyright © 2006 Kanaga Siva. Kanaga Siva is
an experienced Author and Marketer. Welcome to visit his
http://www.business-fromhome.com website for popular topic
related Articles, Resources, Ideas, Advice and recommended
Affiliate Programs.

Is Your Website Ugly Enough?

By Ray L. Edwards

What gives a website owner fuzzy feelings inside is not the
same thing that makes the site sell. In fact, it has been
proven and shown over and over again that UGLY, but functional
sites outsell fancy looking websites designed to win creative
awards.

Think about the most popular e-commerce sites online: eBay,
Amazon, MySpace and Skype, and you'll see that they are not big
on design. But they are simple, clear and very intuitive for the
visitor to use.

So skip the Flash introductions (or your visitors will!) and
all those slide show graphics because they are just distracting
at best to what you want to accomplish. When a prospect comes to
your site you don't want to try and win their attention because
you ALREADY have their attention. Instead you want to GIVE them
attention by making their task easier.

Speaking of tasks, people come to your website with a certain
aim in mind. You have to build a site that would facilitate the
accomplishment of that aim. So if you are promising a free
report then show them CLEARLY how they can get the report in
the least steps.

One characteristic that mark web surfers is that they are
impatient. If you website doesn't satisfy the advertised need,
then your competition is just one click away. No driving
required, no walking to the next closest store, but just one
mouse click and they are gone!

Here are some ways in which you can design a website that's
functional:

1. Make your navigation system as intuitive and consistent
throughout the website. Same placement, color scheme etc.

2. Watch the layout of your text to make the information
readable. Not too many dense paragraphs and use a lot of white
space.

3. Make your headline stand out by using a larger font and
attention-getting color.

4. Guide the user step-by-step in accomplishing their task.
Number these steps if possible. Do not assume too much. What's
obvious to you the owner of the site may not be obvious to a
new visitor. (Much like your home.)

5. Label action buttons appropriate, such as: "Click Here To
Buy", "Click Here To Subscribe!"

As a copywriter, I've found that 'marked up' sales letters
-yellow highlighting, underlines, bolding, etc. had a higher
response than clean looking copy. And what people SAY is often
the opposite of what they DO! (Welcome to the human family.)

So in other words, the colleagues who tell you that your
website looks "pretty" don't buy from such sites. "Does this
site look good?" is a wasted question.

"Would this site sell?"--that is the question.

Don't be flattered by the friends who tell you, "WOW, your site
looks good!" Aim for the UGLY site that fattens your bank
account.

About The Author:

Ray L. Edwards is a published author, a
copywriting coach and internet marketing consultant. You may
find more information on boosting your online sales by visiting
http://www.yourwebsiteconversion.com

Do You Make These Mistakes In Your Headlines?

Do You Make These Mistakes In Your Headlines?

Jo Han Mok

You have three seconds to capture the attention of your
reader. Three seconds. That's it.

The Internet is a fluid medium that moves quickly. There
is so much information that people don't need to stay on
your page. They can probably get their answer on another
page. You must have a compelling reason for them to stay.
And you must give that reason in the headline.

Most people write bad headlines. It's not that they don't
understand grammar or the product but that they don't speak
to people "where they live." You must create interest,
desire and receptivity to taking action.

Look at the end result of what your reader wants. If you
are selling a drill bit the customer isn't buying the bit
but the hole the bit makes. You are selling the benefits
of the products and services not the features. To keep the
concepts of features and benefits separate remember that
features can be touched while benefits touch feelings and
emotions.

Your headline should tap into a fear, anxiety or desire of
your customer. People read and act for several very
selfish reasons and the top three are fear, desire and
pain. If you can stop the pain, alleviate the fear or give
them their hearts desire you have them hooked.

The headline must pass the So what? Who cares test. If you
can ask "So what?" and not answer with feelings and
benefits then your reader won't get past your headline. Be
sure your headline isn't cute or obscure either. People
who are interested in cute are not interested in buying.
You have just pre-qualified a non-buying customer!

The headline should mean everything to the customer and
nothing to the business, not the reverse. Headlines that
speak to the number of years in service or the company's
skill at negotiation have nothing to do with the customer.
Click. He's gone.

There are some basic techniques that you can use to keep
your customer at your page and reading. You must first
address the customer where he is. Your customer is not as
knowledgeable about your product or service as you are.
Don't pretend that he is.

Spell out that you are selling a solution to a problem and
how it will fulfill his desire. A golf pro may be teaching
concentration, follow-through, better swing and posture
while the golfer may be concerned about too many swings to
reach the next hole. Your headline should address the
golfer and not the golf pro.

Using specific words in the headline will also grab the
attention of your reader. The word "secret" is an attention
getter. If you can create mystery and intrigue without
giving away any answers, the customer will read further to
get the answer.

Numbering items in your headline is also an attention
grabber. Research has shown that odd numbers are more
noticeable than even numbers.

Another technique is to state "How To"... in your headline.
Or using a versus headline such as: "Red Vs. Blue" Which
Works Better In A Headline?

Your goal is to get your reader to stay past 3 seconds; to
read past the headline to the first line of your sales
copy.

Read other sales copy. Watch what successful marketers in
your niche are doing to grab the attention of their
readers. Learn the lingo and incorporate that into good
headline writing techniques. You'll be ahead of your
competition in no time!

About the Author:

Jo Han Mok is a #1 bestselling author and frequent featured
speaker at Internet Marketing bootcamps and conferences.
Visit his website for a simple step-by-step plan to profit
online in 21 days or less!
http://www.SuperFastProfit.com

Want To Make Money With Affiliate Marketing - Take It Seriously

By Gary Ruplinger

When it comes to making money with affiliate marketing, there
are a lot of ways not to make money.

When a typical website owner hears that they can make money
with affiliate marketing, they go out and decide to put some
affiliate links up on their website. Since all the hype makes
affiliate marketing sound easy, they figure people will click
on those links and buy, buy, buy.

Two months later when they still haven't made a single sale,
they decide that affiliate marketing doesn't work. The problem
with affiliate marketing isn't that it doesn't work. It's just
that it's not quite as simple as all the hype makes it sound.

If you want to make money as an affiliate marketer, then you're
going to have to put some effort into making it work. Here are
some tips to making affiliate marketing work for you.

First, you need to treat affiliate marketing like a real part
of your business, and not just some extra links you put up on
your website. Put some thought into what you're promoting. Does
it mesh well with what your visitors or subscribers want? Next,
you need to take the time to review the product you're
promoting.

Yes, that means you're going to need to buy some products.

Yes, you may buy some products that turn out to be garbage. If
they are, you can return them. That's the point of a return
policy.

Your job is to find the products that will actually be useful
to your visitors and subscribers. Once you've found some good
products, you're ready to promote them.

No, you still can't just throw the links up haphazardly. Take
the time to write a review of the product. Make sure you
explain in detail your opinions about the product. Tell them
the good points of the product. Also, try to find a part about
the product that you find to be slightly negative. Not a point
that will break the deal, you are after all recommending this
product because you thought the product was useful and
beneficial. The point of saying something slightly negative is
that you don't sound like a sales pitch. You sound more like a
neutral third party.

When you send your visitors to the sales page already thinking
that this is a product they want, you'll find yourself making
significantly more affiliate sales.

About The Author:

Gary Ruplinger is an Internet Marketer. To
learn more about affiliate marketing, visit
http://www.projectxresults.com. If you want to see an example
of a page that presells the visitors, go to
http://www.salehooreview.com

Website Copywriter: How to Be Successful

Steven Gerber

There are a lot of people today who wants to be a copywriter.
Besides, this profession is very rewarding and can definitely let
you earn a lot of money. This profession is also a great way to
help you make extra cash if you already have a regular job.

However, it is also a fact that there are also a lot of people
who failed or who aren't really growing in this kind of
profession. This is because they tend to forget some of the
necessary things in website copywriting. These necessary things
are so minute yet so important in the website copywriting world
that many copywriters tend to forget to include these things in
their profession.

The very first thing that you have to have in the website
copywriting world is a website. Your copywriting website will act
as your home base. This will be your office and this is where
your clients will hire your services as a copywriter.

Most copywriters do this mistake because they think that being a
freelance copywriter doesn't need a website for them to post
their services. They usually think that posting in freelance
bulletin websites is enough. However, with a website, you will
look more professional and more dedicated in your work. If you
don't have a website, you will look like a rag-tag freelance
copywriter. So, if you don't have a website, you better consider
building one or hire someone to build it for you.

Now that you have your website up and running with sample
articles and all the links and buttons are fully operational, the
next thing you need to do as a freelance website copywriter is to
let people in the internet know about it. You have to let people
know that your website exists and they should try and visit it.

Since there are a lot of websites like yours in the internet, you
have to effectively market your website. So, how will you be able
to do this? The best way to do this is through article marketing.
Through article marketing, you will increase your market exposure
and tell the world about your copywriting skills and at the same
time, advertise your services.

All you need to do is write a sample article about a particular
subject you are interested in. Don't forget to include a short
bio about yourself, and never forget to include a link or URL of
your website. This is where people will visit your website.

Post your articles in famous article posting websites. It's free
and a lot of people search these websites for practically any
subject they want to know about. People search these websites for
tips and also for additional knowledge about anything they are
interested in. This is why it is important that your article
should be keyword rich in order for people to find your articles
fast.

As you can see, the two things that you need to do as a website
copywriter is very simple and very essential in your career as a
copywriter. This is why it is important that you should never
forget these two simple yet effective things when you are
considering being a website copywriter.

Building your own website and advertising it through article
marketing are the two things that you can do to pave your road to
success.

About the Author:

Steven Gerber is a professional copywriter and
marketing consultant with more than 8 years of
expertise. He is a protégé student of Dan Lok -
The World's #1 Website Conversion Expert, and
in Steven's totally biased opinion simply THE
BEST. You'll find the latest internet marketing
techniques and tricks at:
http://www.websiteconversionexpert.com

Good Website Copy writing is the key to your online success

Good Website Copy writing is the key to your online success

Steven Gerber

If you want to have promotions and good standing in search
engines then you should know that the written content of your
website is one of the very important factors to meet that ends
and the quality of the content of your website can make that
happen. It is absolutely the one factor that could possibly meet
the success goals of your site. Remember that if the site
contains only images it can do nothing to make the sales higher
and for the visitors to stay and return.

Your site is valuable to every customer; there should be articles
in your website to help convince people to visit your site over
and over again. Let the people be encouraged in visiting your
website through the content of your copywriting. And besides, the
content of your site will depend upon the image of your company
that will make the positive outlook and will convey thoroughness,
awareness and pique the interest of the visitors to your site.

There is so much that needs to be considered and applied when
writing for a website. The quality of thoughts is very much
important when it comes to the content in terms of relating it to
the structures of the site that you are writing for. It needs to
catch the attention of the visitors of your site and needs to
reveal the accurate search terms to make a reasonably high
ranking with the content driven search engines.

The importance of the copy on your site has to work together with
a specific direction so that the readers can be attracted with
what they read and to make them always keep in touch with your
site and for them to be familiarized with all the products that
you are selling. All the details in your site project the image
of the company, and it should capture the interests of the
readers or the visitors of your site. One very important factor
is that the content should make logical sense to the readers.

The more the readers or visitors value your site, the more you
will have higher rankings. Definitely your company will remain
competitive and will remain on top.

Copywriting is writing words that sell. It should consist of
words that are precise and clear for the effectiveness of all the
content of your site because it will definitely give your
visitors the confidence and trust to your products or services.
Copywriting should catch the attention of the customers since it
is the lifeblood of every online services and businesses.

Your site will be successful if you always bring the quality
information to potential customers and will generate more
potential sales. Words that you will use in an online business
will draw the customer to purchase a product and the words you
used on that certain page will be the basis of the customer in
making decision whether to stay or get out of your site.

In web copywriting, it determines the best and appropriate way of
getting the sales increase. It means that promoting a certain
product or service will depend upon the words you convey in your
online access. Every word that you are going to use will change
the way you sell forever.

Web site copy writing will soon be the huge demand for the
successful online business because using selling and persuasive
words can be powerful in terms of selling your products or
services. You have just to put to your online business with the
words of wisdom and ultimately you will meet the increase to your
online sales and get the possible highest search engine ranking.

About the Author:

Steven Gerber is a professional copywriter and
marketing consultant with more than 8 years of
expertise. He is a protégé student of Dan Lok -
The World's #1 Website Conversion Expert, and
in Steven's totally biased opinion simply THE
BEST. You'll find the latest internet marketing
techniques and tricks at:
http://www.websiteconversionexpert.com

Free Article Content Explained

William Davis

Creating successful website articles takes a sharp marketing
mind. It also requires top-notch writing skills. So, what
happens if you just don't have everything it takes to make your
website a success?

Some webmasters use free article content to entice visitors and
turn a profit. Free article content is available on a number of
directories, and is a valid service for those who lack the time
or talents to write their own articles. It can also be a
feasible option for those who have just started working as an
affiliate for several companies, but lack the funding required
to build niche websites to entice visitors.

Free article content is often the only option for those who are
running a website on a minimal budget. It is not, however, a
good choice for effectively building your website or creating
revenue. There are a number of ways that free article content
can actually be detrimental to your business-building efforts.

Search Engine Exclusions
If your website contains the exact duplicated content as other
sites, search engines will tend to skip over it. The more sites
that share your free article content, the less likely it will be
that you achieve good search engine rankings. It is essential
that your website receives good search engine rankings in order
to entice visitors to click on your affiliate links. If you
cannot get visitors, you will never make a profit. Your first
priority should be to work on the search engine optimization of
your site so that you will eventually be high enough to ensure a
good number of customers.

Getting Visitors to Commit
Boosting your site high on search engine result pages and
acquiring visitors is hard work, but it is unfortunately only
half of the battle. You must be able to convince those visitors
to click on your affiliate links. If your visitors see the same
free article content that they have already seen on a multitude
of sites, they'll be less likely to click on your links. People
want to see unique perspectives, and tend to purchase goods or
hire services from those they view as subject experts. If your
content is simply a duplication of the same material on other
sites, you'll be exposed as someone who falls back on another
person's efforts. Your readers may view you as not knowing what
you're talking about, and you'll lose credibility as being
knowledgeable about your product recommendations. This will
reduce the number of website visitors who will be willing to
click through and spend money.

Author Bylines
Most free article content is only given to you if you agree to
place the author's byline under the article. Failure to follow
the stipulated rules can bring penalties. Most author bylines
include website links, so this poses another problem. If the
article is especially intriguing, there is the strong
possibility that the reader may click on the author's byline
link rather than your affiliate links. Of course, authors only
contribute free article content as a means to expose their own
names and links to the public eye. In using this type of
content, you may be shooting yourself in the foot and losing
possible profitable website visitors.

Most websites are in place for the purpose of making money.
Using free article content is a quick and easy way to pad your
site with material, but it can be detrimental to your financial
goals. Novice website owners often find it the only option; but
if you have the funds available you are much better off hiring
a writer to prepare original material. Another option is to
write your own articles, begin making a profit, and then spend
the resources on a professional writer.

Everyone is more comfortable buying a product or hiring a
service from someone they deem to be an expert. Using free
article content can be a feasible option for beginners, but
don't give your readers the opportunity to see you as anything
short of professional.

About The Author:

William Davis writes for several popular web
sites, especially http://tasup.com and http://fidew.com

Make A Great Income With Adsense

Make A Great Income With Adsense

Keith George

The Google Adsense program pays the webmaster every time a
visitor of their website clicks on the ads that Google displays
in their web pages. Thus it has become a truly viable and
profitable option to earn a living online. So a correct
positioning of your Google adsense ads can make or break your
success with the Google adsense program.

Like me, many have been scouring the internet for a sure fire
way of making some extra income from your content rich website.
Numerous Internet marketeers have joined the Google Adsense
program and placed Google ads on their websites. But many have
also had the frustration of not getting enough visitors to the
site and again have been scouring the internet for information
on combining Google Adsense and Google Adwords to get targeted
visitors to your site.

Traffic

The effective techniques for high daily Adsense cash creation
must involve both traffic generation and the use of the highest
paying Adsense keyword phrases in your particular industry or
field. Many times you will find that the same keyword phrases
that will attract the highest paying daily Adsense cash ads
will also pull in significant traffic from leading search
engines, meaning that your technique can aim at hitting two
birds with the same stone. To increase the traffic to my
website I write articles and submit to ezines to get traffic as
well as external links. Many back links is one of the keys to
rank your website higher.

Keywords

If you use Adwords keyword tool to select keywords you will be
better off and get some valuable information. Make notes,
notice the main headlines and keywords used. But, filling your
advertisement page with texts too small to read, has the same
color as the background and using css for the sole purpose of
loading them with rich keywords content will most probably earn
you a penalty.

The search engine robot picks out keywords on your page, gets a
grip on what your website is about and delivers links that take
users to sites that interest them. The owner of a site about
acne scars then would be able to do a little research online to
find the highest paying keywords in this area and then - if you
know where those hotspots are - you can place those keywords in
the right areas on the page. Google Adsense has very good
information on how effective the placement of ads are.

Clicks

Every time a visitor to your website clicks on one of the
links, you receive a small amount of revenue. The traffic flow
into the Adsense site dictates the number of clicks a certain
Adsense site may incur. To achieve the Adsense dream, a
webmaster must produce a site that has the factors and
characteristics needed to generate the traffic and clicks it
needs to be profitable.
The webmaster get paid a portion of the money Google receives
from it's advertisers each time someone clicks an ad on your
site.

Relevant

It is really amazing that all you need to do with the AdSense
program is to take a small piece of code, paste it into your
website and instantly relevant ads start appearing. As soon as
your account is approved for adsense ads then the most relevant
ads will show on your webpage. With fewer relevant ads you get
fewer clicks with lower Adsense revenues. While ad formatting
and placement may affect ad click through rates, they have
nothing to do with the delivery of relevant ads to your site.
To make the pagerank of your site higher you should update it
regularly and you should also introduce a relevant RSS feed.

About The Author:

Keith George always writes about valuable
news & reviews. A related resource is http://more-adsense.info/
Further information can be found at http://the-best-sports.info/

Anatomy Of A Web-Advertising Campaign

Anatomy Of A Web-Advertising Campaign

Jerry Bader

In The Beginning There Was Marketing

Anyone in business who has any interest in using the Web to
further his or her business is well aware of "search engine
optimization." Not a day goes by that my email in-box isn't
loaded with information on how to get the best search engine
results, and not a week goes by that a client or potential
client doesn't request that their website be not just search
friendly but search engine fanatical.

For some time we have been preaching the importance of
delivering the marketing message and that your message should
not be corrupted or distorted by techniques aimed at attracting
search engine robots well driving away real people who may
actually be potential customers.

Now I realize that in many circles this attitude is considered
outright heresy, but hopefully there are a few marketing types
around that understand websites have to deliver more than
miscellaneous random eyeballs; websites have to deliver a
message that is memorable, understandable, useable, and if
you're really good at your job, information that can be
incorporated into your audiences' belief system.

With that in mind we were pleasantly surprised when Google the
primary target of this SEO obsessive compulsive frenzy of
technical slight-of-hand announced that they were instituting
Google Video Ads and to add a little icing on the cake, they
purchased YouTube adding to their already considerable
investment in Google Video. Somebody at the big "G" thinks
video is a viable Web-medium even if the purveyors of search
engine fool's gold would have you believe otherwise.

The list of companies, including Forbes, Amazon, Wyeth, and
Ford, delivering Web-audio and Web-video grows daily and we are
not just talking about major corporations. Small companies are
using multimedia to get the edge on their larger competitors
who still have their heads buried in the search engine
optimization sand.

Acknowledging All The Issues

In developing our campaign to promote the use of Web-audio and
Web-video as an effective method of delivering marketing
messages over the Web, we identified four key issues that would
have to be addressed:

(a) We had to demonstrate that website design was about
delivering the marketing message and not just search engine
optimization.

(b) We had to demonstrate that even small and medium-sized
companies could afford professional Web-audio and Web-video and
that it wasn't cost prohibitive.

(c) We had to demonstrate that professional Web-audio and
Web-video required more than just the ability to use a video
camera and that professional multimedia story-telling required
a unique set of creative skills and technical ability not often
found in-house in most businesses.

(d) We had to demonstrate that the development and production
of creative multimedia marketing and professional webmedia
content had to do with talent and experience, not size.

These were the challenges that informed all our subsequent
decisions.

The Concept

In order to make people pay attention to what we had to say we
needed a concept that was both familiar and edgy. Sure we were
sticking a finger in the eye of all the search engine
optimizers but you can't be afraid to make a strong statement
if you want people to sit-up and take notice, especially if you
are fighting a tidal wave of misconception.

The fact that we were telling people that delivering your
marketing message on the Web using multimedia was more
important than search engine optimization was enough to make
what we were doing controversial, but we also needed a vehicle
that allowed us to present the opposing point of view. What we
needed was a recognizable style that demonstrated our ability
to deliver a memorable, comprehensible, useable,
belief-altering message in the medium we were promoting.

Since we primarily use Macintosh computers for all our work and
only use PCs to check for compatibility, we thought we would pay
homage to the brilliant Mac commercials running on television.
The format worked for us because it allowed us to create two
characters of our own that would present opposing points of
view over a series of videos that would comprise the campaign.
We knew that some people would react unfavorably to our using
such a familiar format but we figured it would demonstrate how
even small but talented production companies can deliver high
quality multimedia Web-based marketing on tight budgets.

A Market Primed and Ready

Our efforts in advocating the power of using the human voice
and image to deliver marketing stories over the Web was finally
getting through to companies who were fed-up with the cost and
ineffectiveness of continually chasing the holy grail of search
engine optimization. Company presidents and marketing managers
were starting to listen, starting to realize there was another
way. This campaign was aimed at pushing these business
executives to act on what they already knew: good marketing is
about delivering the message, not keyword density.

Preproduction, Production, and Post Production

We wanted to make sure we had a distinctive sound by composing
our own signature theme music and creating our own cast of
characters with a distinctive message promoting the concept of
multimedia. In fact these planned web-commercials really don't
sell anything, all they do is make people aware that search
engine optimization is not the only thing they should be
thinking about when they are developing a website or webmedia
campaign. In short, the medium was the message.

The use of Web-audio and Web-video is the best way to implement
this kind of marketing presentation. We sat down and started to
write and before we know it we had eighteen scripts each
featuring a different issue in the search engine optimization
versus multimedia controversy.

The next step was finding the right actors to play the part.
Whereas Web-audio allows us to draw upon a vast number of voice
talents across North American, video is much more limiting,
especially if were wanted to keep the cost down to a reasonable
amount. Even if we were prepared to blow the budget on actors,
we knew our clients wouldn't, so it was important to
demonstrate that we could get the job cast at a sensible cost.
The casting proved to be an interesting exercise of frustration
and humor. We had all types of applicants ranging from the
sublime to the ridiculous to the outright bizarre, but
ultimately we were able to find two fine young actors who
understood exactly what we were doing and who took to the parts
as if they were written specifically for them.

One of our greatest assets as a firm is that we do everything
from concept to implementation, including writing, videoing,
editing, graphic, motion, and website design; but if you want
to produce a campaign at a sensible price you still have to be
careful you don't write overly elaborate scripts that require
multiple sets, locations or hard to acquire props. That said we
still had to find a cute dog we could trust on set, links of
various kinds of sausages, a hard to put together toy, and best
of all a real straightjacket from an interesting website that
specialized in rather strange items of clothing.

The shoot itself went extremely smoothly and we ended up
shooting all eighteen videos in less than two days. We assumed
some of the videos that looked good on paper just wouldn't
translate to the screen, but to our surprise every one of the
scripts worked. We knew what we wanted to say and weren't
afraid to say it, even though we were flying in the face of
conventional wisdom.

While Josh Bader our Director of Photography was digitizing,
color correcting and editing the raw footage, Simon Bader our
Director of Audio composed a number of theme music compositions
to choose from for our signature sound. Once all the pieces were
put together into a series of finished videos, we were ready to
implement the campaign.

Implementation

The first set of six videos were uploaded to Google Video and
YouTube as well as onto a webpage
(http://www.mrpwebmedia.com/ads/) that was created to house the
full campaign of eventually eighteen videos, each presenting a
different issue in the search engine optimization versus
multimedia controversy. Versions of the videos were also used
to create a Google Video Ad campaign.

Credits

Produced by MRPwebmedia
Executive Producer: Jerry Bader
Written By: Jerry and Josh Bader
Director of Photography and Visual Design: Josh Bader
Director of Audio and Music Composer: Simon Bader
SEO Guy: Sean Kaufmann
Multimedia Guy: Erez Bowers

About The Author:

Jerry Bader is Senior Partner at MRPwebmedia,
a website design firm that specializes in Web-audio and
Web-video. Visit http://www.mrpwebmedia.com/ads,
http://www.136words.com http://www.sonicpersonality.com.
Contact at info@mrpwebmedia.com or telephone (905) 764-1246.

The Link Popularity Every Website Needs

The Link Popularity Every Website Needs

David Fishman

One of the important ways of getting traffic is to post to
forums, search engines pick up and index forum posts very
frequently, when posting be sure to add many keyword rich
content and topics to each post. This will help provide popular
keywords for your site. Good link popularity is important
because it can increase the visitor traffic to your web page.
Getting good quality incoming links back to your website is an
excellent way of getting visitors that are targeted to your
website. If you are selling niche products, you will need to
get links from other sites that are related to the products or
services you are selling.

Building links to your website is not as difficult as everyone
believes, you will need many hours dedicating your time to get
the job done properly. Since Search Engine's are placing more
and more emphasis on "link popularity" as part of their search
engine ranking algorithms, webmasters should definitely invest
some time building quality back links to their site. Spend the
time building one way and reciprocal links, it is time
consuming and it will take a long time but in the end it is
worth it.

Finding the right partner to exchange links with is equally as
important. To increase link popularity it is necessary to
conduct the link exchanges with other webmasters. To increase
your traffic and ultimately your revenue, it is certainly worth
your while to put some serious effort into reciprocal link
exchanging.

Everyday more and more webmasters enter into the world of
search engine optimization, after doing some research and
reading a few SEO news articles or forum posts everyone move
ahead and starts optimizing their sites. First of all, you'll
need 3 things to be taken care of: on-site optimization, search
engine submission and some major work on link popularity
building. There's plenty of information about internal web page
optimization on the internet, and it's not a secret how to
submit all your web pages to Google or Yahoo. Nowadays link
popularity is being considered to be the most important step of
the search engine optimization process. Building links is one of
the most import function a webmaster has, many webmasters do not
spend the correct amount of time to marketing their website,
this is critical for search engine optimization .

Google's Page Rank is a measuring tool that helps Internet
surfers know how popular a website is compared to other
websites. Google uses link popularity as its most important
factor in ranking sites. If you are have link on website with
high Page Rank 4 or more, Google will count this as a link back
to your site. As we all know Google uses their Page Rank
technology to calculate the number of links that point to your
web pages, it is uses many different factors to determine your
page ranking. It is well known that a listing in the Yahoo and
DMOZ directory will give you a good boost in Page Rank.

About The Author:

http://www.linknetics.com is software that
helps http://www.linknetics.com/reciprocal-link-exchange.html

The SEO Guide Part 1

The SEO Guide Part 1

David Fishman

It helps you to get your web site to appear in search engine
result pages (SERPs) for keywords that that are relevant to
your business.

Google, MSN, and Yahoo all use their own formulas to calculate
the relevance of your pages, but here are a few common factors
to guarantee you will rank above those not using them. Of
course, one of the most important factors you want to check out
is the company's track record of results. There are a couple of
factors that have effect on your search engine positioning,
here is one important one, the on-page optimization factors.

If you want a healthy return on investment (ROI) with search
engine optimization (SEO), your success - or failure - hinges
on the keywords you select when combined with other factors
like link popularity and web site design. This would include
such tasks like modifications to your keywords, description,
title tags, comment tags, alt descriptions, and title
descriptions of anchors and the actual text of your web page.
The TITLE tag first is the most important part, the "< TITLE >"
tag. Words people are most likely to search on put first in the
title (called "keyword prominence"). Optimizing Your Title Tag.
This is because most engines & directories place a high level of
importance on keywords that are found in your title tag. Your
page title is one long uninterrupted road sign instead of
several small ones.

If it was possible to master seo techniques, and be sure that
we can get high rankings by editing just the Meta tags that
would be very easy, but this is only one part of search engine
optimization, but that's just not going to happen. These
factors all relate to your own site and include your domain
name, page names, meta tags, keyword density, titles, headings
and last but not least the content. Optimizing your meta tags
and dropping a few keywords into your web site won't pay the
rent. Things like the page title, Meta tags, heading tags,
comment tags, and anchor text were the only things that
mattered. Back couple of years ago you could just tweak, title,
headers and description on each page and by doing this you could
create fantastic seo results.

By including local information in your tags and web pages, you
help prospective customers find specific information on the
area and business they are searching for. Localized search
engine optimization is the addition of local search terms to
your tags and web pages. Keywords / Description / Alt Tags /
Title Tags / Page Content.

Make sure that all your tags properly closed and that there are
no tags missing, when search engines spider your site and your
pages are not complete the search engines might ignore the
page. The science is formatting the pages with the right meta
tags and submitting them in the right way to the search
engines.

Search Engines are also interested in the text of the site.
Anchor text is the text the web visitor sees on the web page,
which is hyperlinked to your domain name or URL. When
submitting to other sites use your keyword phrase for your
anchor text when ever possible. You can just take it that plain
text is the food for search engine spiders.earch engines.

About The Author:

http://www.linknetics.com is software that
helps http://www.linknetics.com/reciprocal-link-exchange.html

The Basics Of Viral Marketing and How To Make It Work For You

Jo Han Mok

The Basics Of Viral Marketing and How To Make It Work For You

Wikipedia defines viral marketing as a technique that uses
pre-existing social networks to produce exponential
increases in awareness through self-replicating viral
processes. Basically it is marketing that appears to work
much the same as a cold virus, spreading from person to
person explosively.

The best part is that you can take advantage of this
marketing technique without expensive software or
technological expertise. Here are 6 techniques that will
start a viral storm of traffic to your site, if you use
them properly.

1. Give away information to your customers and include back
links to your site. You can post these books or special
reports on ebook directories, give away sites and use JV
partners to give to their list. Encourage people to pass
the information along to their friends who have an interest
in the topic. If your information is accurate and helpful
you'll find many people be passing the book to friends.

2. You can use a Tell-A-Friend script on your site.
Essentially you give your customer and visitors a way to
easily share your website. Depending upon your market you
may find that offering an incentive to tell a friend or two
will encourage more traffic. Incentives can be free
information that is delivered directly after the
tell-a-friend script has been executed. Assure your
readers that you do not collect email addresses when they
enter their friend's address. They are not opting their
friend into your ezine.

3. Do you get funny video clips from friends and family?
This is viral marketing. Although the clip may not be
selling anything the concept of passing from person to
person is viral. Now, putting your imagination to work,
can you create an idea around your niche that would be
interesting? Something that would be passed from person to
person? All you need is a digital camera. Videos without
the professional 'feel' lend themselves to authenticity.
You only have to look at the popularity of reality TV to
realize how much people like 'peeking' in on the lives of
others.

4. Are you trying to get your information out to your
public quickly? You can generate an Internet Press Release
to draw in your readers. This is a method that can have
far reaching effects when done with creativity and panache.
Bring your readers to your page and send them out with a
video or ebook to share with their friends.

5. Undercover marketing, done well, can be fun and
intriguing. You create a mystery surrounding your niche.
There are questions, mystique, a potential for danger and
people keep coming back for more. It becomes fun and
interesting. Your readers keep coming back for more and
sending their friends to figure out the mystery. Yanik
Silver has been doing this for sometime with his
Underground Marketing Seminar. He doesn't release the name
of several of the speakers, the attendees are undercover
agents and the information is highly confidential. The
whole event is cloaked in mystery.

6. Social network sites are here to stay. They often
evolve around a particular topic. MySpace, the most
popular network site, is a general forum where people
discuss anything from monkeys to marriage. The information
on these sites is searchable. You can easily develop a
list of people interested in your topic or niche and
release funny exciting information that they are encouraged
to pass along to their friends.

7. Buzz marketing is creating a 'buzz' about a particular
subject, video, website or writing. In 2001 Morgan
Westerman discovered a poem in the public domain that he
published to the Internet. It was a feel good poem that
people started passing from friend to friend. Then the
Twin Towers collapsed and people in the U.S. started
searching for answers and encouragement. An Interview With
God blossomed into a mega-hit. As he realized how much
more traffic his site was receiving Mr. Westerman
redesigned, added music and graphics. Later he sold screen
savers, cards and inspirational books. This was a matter
of pure chance. Mr. Westerman did not anticipate 9/11 but
he was able to rethink his use of that public domain poem
and has created an industry unique unto itself.

These were seven of the low technology techniques you can
use to start a viral storm of traffic. They are easy to
learn and to develop. Use them to your advantage!

Jo Han Mok is a #1 bestselling author and frequent featured
speaker at Internet Marketing bootcamps and conferences.
Visit his website for a simple step-by-step plan to profit
online in 21 days or less!
http://www.SuperFastProfit.com

Turn a one-night-stand with Google into a long-term relationship

Turn a one-night-stand with Google into a long-term relationship

Diane Metz

Google is like a girlfriend who wont talk. You're dying
to woo her, but when you ask her what she likes, she bats her
eyelashes and keeps quiet.

Now of course, Google isn't going to talk anytime soon about
what goes into (and comes out of) its notorious algorithm "" its
proprietary secret formula for calculating which pages will get
listed when someone types in a search phrase.

Ah, but we SEO specialists and experts have our ways of figuring
out what that seemingly fickle gal named Google likes and what
she could care less about.

And, ahem, things have changed since 2001.

Google seems to be a lot more subtle and isn't charmed by
obvious overtures like:

* Keyword stuffing "" Yes, an alarming number of webmasters
still do this and think they"(tm)re getting away with something.
If you haven't been penalized yet, it's because
you've moved onto other tactics that your competitors are
also employing. But it's only a matter of time before what
separates you from the competition will come down to keyword
stuffing and guess who ain't gonna get asked to dance
anymore? Hint: It's spelled Y-O-U.

* Reciprocal linking campaigns "" If you're still relying on
this, trash it right now. You're wasting time, money and
server space. And you're spamming. You've probably got
hundreds of worthless inbound links from PR0 sites. And Google
will (if it hasn't already) recognize the "~footprint" or
template left behind by your link exchange software. Maybe you
think you're being creative by naming your link pages
something like "Cool Stuff I Really Like". But once the clothes
come off and Google inspects the actual page, that savvy
gal's gonna know she's seen this one-trick pony before.

* Article exchange programs "" Strip it down and what you've
got is a ramped up link exchange program, with a bunch of extra
words around the links. Keep chasing this one and you'll end
up right back where you started when mass link exchanges started
to crumble. Yeah, Google's been around the block before on
this one. Think you can fool Google by doing 3-way linking, 4-way
or even 5-way linking if you can manage it? Don't take
this the wrong way, but Google is smarter than you. By a
landslide.

* Article and content spinning programs "" If you think software
that spins articles into "~unique content" will fool Google,
keep dreaming. But please, keep your fantasies to yourself. The
idea of writing just one article, popping it into a software
program that will generate new phrases and shuffle around
paragraphs, then spit out 100 versions of the same article"¦well,
that's a brilliant idea. But Google is even more brilliant.
Check out anything written on the shingle theory and you'll
know that Google is no dumb blonde. Shoot. There's nothing
more deadly than a desirable female with brains, is there?

So what's left? Well, in today's competition to seduce
Google, the web sites that radiate natural charm and staying
power will win in the end.

Natural charm means that you appeal to both visitors and spiders.
This isn't a new idea, but it's more important than ever.
Because while the search engines get savvier and savvier, so do
Internet users and shoppers. And there are plenty of sites out
there who deliver the best user experience while attaining high
search engine rankings.

You can "" and should "" do the same. Instead of spending 3 hours
trying to adjust your title tag just so, why not write one so
that people who are looking at a search engine results page will
actually click on your link. That is the first of many obvious
goals, isn't it?

There's also a lot to be said about staying power. After all,
you are in this for long haul, aren't you? If you're
looking for a short-term relationship with Google, there are
plenty of tricks to get ranked fast and then drop like
yesterday's drawers.

But staying power ahhh, that's what Google is really into
these days. Register your domain for more than a year or two.
After all, if you're planning to be around for a while,
you're going to want your domain for a long time.

Of course, we now know that Google likes combing through domain
registration information. And we really think that certain
subtleties like age of domain are becoming not-so-subtle factors
anymore in the race for first-page rankings.

Finally, think about all that time you're investing "" I
mean, wasting "" on tactics like article exchanges and linking
programs. Instead, spend that time hunting down sites that will
actually want to do one-way links to you. They do exist, but you
have to find them yourself, not with a program.

Yes, this will take a little bit of work, and you may actually
have to pick up the phone to negotiate with a real person. But a
one-way link from even a lowly PR2 site or page will carry more
weight than 5 dozen 2-way or 3-way links from PR-whatever pages.
Trust me, those pages that are involved in mass linking programs
"" I mean, schemes "" will eventually drop to PR0 if they
haven't already.

So that's it. Be honest, charming, hard working and stick
around for a while. You'll win the girl "" er, Google ""
every time.

About the Author:

Contact author & SEO specialist Diane Metz to write free,
exclusive content for your website. Her sites include
Crown CD Duplication (http://www.crowncd.com/),
which also specializes in CD replication
(http://www.crowncd.com/cd_replication.html)
for online and offline marketers.

Online Copywriting Makes Content as the King

Steven Gerber

The fundamentals of copywriting include the basic knowledge of
journalists "" the inverted pyramid.

The inverted pyramid is basically the placing of 4 W"(tm)s in the
primary sentences of the articles, supported by the other W and H
on the following discussions. Four W"(tm)s consist of what, when,
where, and who. The other W which stands for why on the other
hand, follows on the succeeding paragraphs, including the
elaboration for the H which also stands for how, if necessary.

For the "Who," emphasize who are the benefactor of those
products that you are promoting. Sight in your article that
it"(tm)s the readers themselves, through this you are also
meeting with your target market.

For "What," discuss the benefits of the products. What are the
good changes that it can cause into their lives? Emphasize what
is in the product.

For "When," tell the reader until when the offer is available.
If it is a special offer, mention when it will end. When they
will get the service? Will it be through time or is it just
instantaneous?

For "Where," where can they contact to avail the offer? Where
will it apply?

For "Why", discuss why readers need to avail the service or
product? Why will they be benefited? Why do they need to order in
a certain time? Why is the supply limited?

For "How," discuss how they can sign-up or order? How does the
product work? How much is the cost? How much profit will they get
for investing on it?

The benefit of following this form is that it facilitates easy
reading for the online visitors"(tm), especially for readers who
are busy people. The readers will be able to digest the important
facts of the articles even they weren"(tm)t able to finish
reading the entire article.

The process of writing is just an easy task; just observe a
careful application of answering those questions that needs to
appear in your article.

The technique for this is simply place yourself in your
readers"(tm) shoes. If you are the reader what are the answers
you want for your probable questions? What answer are you
expecting from your queries regarding the products and services?

Simply answer those questions that are running in your mind and
your copywriting is complete.

These instructions will not solely apply to online copywriting.
It will also be applicable to direct market copywriting, and
offline copywriting.

The preceding paragraphs are further techniques regarding online
copywriting:

First, make it simple. Be straightforward if you can. Remember,
no one wants to read a very lengthy and confusing discussion.

Second, write facts, do not write anything that is not supported
by facts. Establish a good reputation and do not attempt to break
your credibility to your readers.

Third, do not just convey the information to your reader. To make
online copywriting effective, it is advisable that you establish
your personality beyond the screen. This process is likewise an
effective scheme to let your readers stay longer, and they will
respond more eagerly. To do this you can add tone and voices to
present a constant style, this will help the target reader to
relate and remember.

Lastly, keep your content logical and interesting. If it is
supplemented by adequate answers regarding the product or offer,
you are allowed a lengthy article as long as you don"(tm)t lose
the substance.

About the Author:

Steven Gerber is a professional copywriter and
marketing consultant with more than 8 years of
expertise. He is a prot�g� student of Dan Lok �
The World's #1 Website Conversion Expert, and
in Steven�s totally biased opinion simply THE
BEST. You�ll find the latest internet marketing
techniques and tricks at:
http://www.websiteconversionexpert.com

Revealing The Affiliate Residual Income Marketing Secret

Chang Wee Teo

Marketing is the foundation for any successful business.
Marketing involves bringing across your ideas to others,
getting them interested in these ideas and then selling these
ideas to them. Successful marketing arouses a person's interest
to find out more about your program or products.

Affiliate programs usually are centered on a website, which is
the knowledge base for the program. Visitors of the website may
choose to buy or sign up. How can you secure a successful hit
then? This is difficult because there are so many similar
programs on the internet. The visitor may choose to ignore and
move on because your website is no different from other
websites.

YOU NEED TO CATCH THEIR ATTENTION!

Your ad must be unique and your website must contain
comprehensive information to attract the visitor's attention,
and his willingness to find out more on his own. This is what
residual income is all about!

To begin your marketing campaign, you need well written ads,
eye-catching ads that make a person want more information. Your
ads must arouse a person's curiosity and generate an interest in
him to spend time learning about the product or program. So,
first you make a person curious about what you are selling, and
then bring him to your website to learn more about it. It is
very critical that your website has all the information ready
for him, such that it makes him want to either sign up as an
affiliate or buy the products. You would have then earned
yourself an opportunity to make residual income.

You only need to place ads and the website will handle the
rest. That is the goal in residual income - ongoing income with
a little work. You can build a stable residual income through
Affiliate Program if your marketing campaign is successful.

About The Author: CW Teo started
http://www.eLearningGetRich.com as a Home Based Business. He
targets to become an outstanding Internet Marketeer in no time.
http://elearninggetrich.successuniversity.com/new

Why you don't want Michelangelo working on your website

Copyright (c) 2006 Mark Silver

Everyone wants to live surrounded by beauty. Beauty soothes the
soul, and lifts the spirit. It inspires us and keeps us healthy.
We all want beauty.

Can you have beauty in your website? Sure you can, and it's
important to have your website be pleasing to the folks you want
to help. Unfortunately, this desire to have beauty and to please
folks means that you can spend a great deal of time creating a
'unique and beautiful' web design that people actually avoid.
How can you spend so much time on beauty, sacrifice so much money
with a designer, and still end up with a mess?

Do you do Frescoes?

No one would complain about the beauty of the Sistine Chapel in
Rome.

Michelangelo spent four years, from July, 1508 through October,
1512, painting over 5,000 square feet of the Sistine Chapel's
ceiling.

Unfortunately, Michelangelo was a sculptor, and loved working in
marble. Prior to the Sistine Chapel, he had only painted briefly
as a student of Domenico Ghirlandaio in Florence. Which means
that he got off to a slow start as he learned how to paint
frescoes.

Luckily for him, Michelangelo was already an accomplished artist.
He wasn't exactly doing the Sistine Chapel as a free promotional
effort. Pope Julius II commissioned him for those four years, and
didn't seem to mind that it took Michelangelo a while to get in
a groove.

History reports that one of the Pope's motivations was to outdo
Pope Alexander VI. So, the whole idea was to create an amazingly
glorious ceiling that would stun everyone who saw it.

Are you trying to stun your visitors? Remember the purpose of
your website: to create a relationship with the right people,
connect with their hearts and needs, and to help them take the
next step in relationship to what you offer. If you aren't being
commissioned to paint the ceiling of your website by a fabulously
wealthy Pope, and if you aren't trying to stun your visitors
with beauty, I suggest you relax, just a little bit, any
attachment you might have to beauty and uniqueness around your
website.

Your visitor is waiting for dinner.

Imagine showing up at a friend's house to eat. You've worked
all day, you're hungry and you've been looking forward to
dinner. Yet, once you arrive, they keep you waiting for three
hours while they pull out family home movies, or their wedding
album.

It's not that you wouldn't eventually like to see those things.
But first, can we have dinner, please?

The Two Functions of Your Design

Absolutely prepare and present the food with love and beauty. But
just remember that your visitor is looking for food, not
frescoes. It's been shown that when a visitor comes to a
website, design plays two primary functions:

(1) to show that the website is solid and professional-looking
enough that the business can be trusted, and

(2) to make sure that the visitor can find what she needs really
easily without having to guess or hunt.

As long as you are meeting those two needs, your design is going
to work.

So, where is it safe to bring forth beauty and inspiration on
your site, and where will it keep you stuck to the ceiling for
four years?

Keys to Website Design

* Things to avoid.

Avoid putting a pattern behind your text, or using a text color
that isn't very dark. In fact, I recommend that you stick with
black text on a white background. Millions of novels of great
variety, beauty and talent are written, all printed black text on
a white background.

As a general rule, avoid animation and oversized photos and
illustrations- anything that distracts from the food you want
your visitor to eat.

Avoid unique design layouts. Many websites look the same
structurally- and so do human beings. You don't have to look at
the back of someone's knees to find their eyes. People know how
to connect with each other more easily in part because of
structural similarities.

Your visitor has been trained to expect certain conventions in
web design, so they can find what they are looking for. Don't
play a guessing game with them by creating some outlandishly
creative and confusing design.

* Things to do.

Keep your text front and center. Keep your navigation either
across the top, or down one side, with clear labels. Don't use
more than two columns- one for the navigation or side text, and
one for the main content of the page.

Have a clear banner across the top with a simple message about
your business.

* Things of beauty and inspiration

Make your banner beautiful and inspiring, without being
cluttered. Use colors you love.

Use creative bullets rather than just the usual round variety.

Use color highlights around navigation buttons, and in the frame
around your page.

* Above all, don't agonize over it.

If you don't have a website yet, or your website isn't
effective and you are upgrading it, bring in what creativity you
have, but don't agonize over the beauty aspects. Your visitors
are waiting to be fed! Once you start having a lot of visitors
coming to your website, and your business is humming, you can
take the time and space to bring out the fine china for them.

My very best to you and your business,

Mark Silver

------------------------
Mark Silver is the author of Unveiling the Heart of Your
Business: How Money, Marketing and Sales can Deepen Your
Heart, Heal the World, and Still Add to Your Bottom Line.
He has helped hundreds of small business owners around
the globe succeed in business without losing their
hearts. Get three free chapters of the book online:
http://www.heartofbusiness.com

Success Depends On Effective Internet Marketing Services

Andy West

E Business is a rapidly-growing industry that can turn a nice profit for any business. The internet is a valuable tool and resource for companies and business ventures, but one drawback of the internet is fierce, world-wide competition that makes survival crucial to staying successful. While many individuals choose to build their own ebusiness and create websites to sell their products and services, effective marketing is the only reason companies survive. Most people don't have the skills or knowledge on how to securely promote their company to stay above the pack. Getting lost in the virtual world and missing out on sales from potential clients due to stiff competition winning out means that strong internet marketing services are imperative for long-term success.

One of the most important factors in having a successful ebusiness is achieving hits from surfers and readers to promote website popularity and boost ranks in search engines. A simple search returns thousands, sometimes millions, of links and most individuals only consider the first page of link returns that their search engine provides. Solid internet marketing services means that your ebusiness rises in rank towards that all-important first page of search engines. Ultimately, strong internet marketing services mean profits, income, recognition and awareness to increase your enterprise's popularity and securely root your site where it needs to be.

There are many ways to boost your site's popularity. Article marketing is the latest trend, and having excellent articles that are search-engine optimized using careful keyword placement, all the while having documents that maintain an informed, professional and interesting appeal, drastically improve your website's chances of success. However, article marketing requires high-quality writing, is time-consuming and has to be continually analyzed for results and adjusted to be the most effective possible. Having a professional company handle your article marketing strategy is the only way to contend with your competitors and meet challenges head-on, unless you plan to invest a large amount of time and effort that ultimately keeps you tied up and away from landing sales.

Blogs are another strong internet marketing service that has shown to be popular with Generation X and younger individuals.

Blogging is similar to article marketing, in that articles relevant to your enterprise and ebusiness need to be distributed widely and effectively across the virtual world.

The continual stream of information blogs provide responds perfectly to the Generation X population's need for fast, concise information. The results of blog marketing have proven to be an excellent method of boosting website search engine ranking and popularity, drawing in clientele. But again, as with article marketing, the time and need for top-quality appeal is crucial to effective blog marketing and most business owners need to focus on their own company. Leaving the promotion and marketing to professionals so that you have your hands free to deal with your business saves you both time and money, factors that are imperative to business survival.

Press releases are another strong way to boost search engine ranking, drawing thousands of readers and potential clients to your website. Press releases that are properly written to catch attention and carefully placed to maximize exposure improve your company's reputation. Showing clients who you are and what you can offer, as well as impressing them with solid business tactics and strategies, will provide your website with a steady stream of traffic to increase your chances of getting known in the virtual world. While the time and effort of creating and submitting press releases is lower than article and blog marketing, only the highest-quality press releases get noticed by consumers and consulting professional internet marketing services for the best results is a smart business choice.

Choosing a reputable internet marketing services for your business is important. While you want to concentrate on your clients, sales and landing potential contracts or customers, you need to have confidence in the promotion companies you deal with. Make sure to ask plenty of questions about the options any marketing business provides and take the time to discuss both costs and results with internet marketing service providers.

Qualifications and experience are important, so be sure that the marketing company you deal with has the knowledge to perform effective analysis and adapt changes, as well as having a solid, strong network that places your business where individuals will take notice. Dealing with professionals that save you time and money, providing tangible results that boost your ranking and sales, will be one of the wisest choices you make for your business success.

About The Author: Andy West is a freelance writer for Vertical Measures. Vertical Measures is a proven, quality driven internet marketing company. For more information on Vertical Measures' Internet Marketing Services, please visit http://www.verticalmeasures.com/internet-marketing-services.html

.

SEO - How To Get Your Site Indexed By Google In 3 Days Or Less

Chris Angus

SEO - How To Get Your Site Indexed By Google In 3 Days Or Less

Getting your site indexed by Google must be one of the easiest taskes to learn when doing SEO. It is absolutely essential to have your site indexed as without your site appearing in Google's searches you may as well not have a website.

There are a number of ways to get a website indexed by Google, some are Excellent and some are terrible. I will start with the bad ones first.

1) Go to Google's Add URL page and fill in the form.

This technique does work. However, it can take up to 6 weeks for your website to be indexed by Google. This technique is not recommended, I would even go so far to say that you should NEVER use the Add URL form.

2) Use a Variety of Automation Software to submit your site to hundreds of search engines.

This technique does not work very well for a number of reasons.

The main reason is that some software resubmits to websites over and over again. This can get your website banned before you even start. Avoid using Auto Submission software at all costs.

3) The Only Way to Submit to Search Engines is to get backlinks to your site!

This is certainly the best way to get your site indexed by Google and the fastest too. All you have to do is get a website with a Page Rank (PR) of 5 or more to link to your site and your website will appear in the search results in 3 days or less.

Also, there is no chance of your site being banned and you won't have to wait weeks and weeks for your site to appear in the search results.

By getting a single backlink to your site, all of the major search engines will be able to find your website. These include Google, Yahoo, MSN & Ask Jeeves.

About The Author: Chris Angus is a freelance writer and journalist. He is available for hire and website promotion.

http://www.mobility-direct.co.uk/ http:// www.mdhsasbestosconsultants.com http://www.everest-oxfordshire.co.uk/

The Difference Between SEO and SEM

Mikhail Tuknov

The Difference Between SEO And SEM

Search engine optimization is a compartment or division of

Search Engine Marketing. The difference between SEO and SEM has

the diminutive to do with the overall mindset of the people's

status quo, and that's most of the problem. It's not changing

the way they think, it's changing the way we think. Mostly SEO

embarks upon meta tags, titles, keyword density, good html

coding when SEM was into search engine submission, paid

inclusion, directories submission, and the likes. Search engine

optimization dictate the majority rules of being the mainly

prominent marketing technique as of right now, and companies

are developing dissimilar approaches to guarantee that their

sites are the ones conjecture the top results on the major

search engines like Google and Yahoo et al.

SEO had several methods or file types that are presently using.

One method is to employ an HTML or XHTML sitemap, a further is

an XML sitemap and certainly the common type is a plain text

file minimally containing the URL names, i.e. urllist.txt, this

file has up to at the moment been acknowledged by Yahoo! as a

sitemap file. The insinuations of this are high-quality for

SEO, certainly guarantees more benefits in the future in

particular for the webmasters, in favor these systems will only

have to generate one Sitemap file to serve up all web crawlers.

It will surpass a great deal of good work from the webmaster

themselves, their job will become easier at comfortable, with

the profit of this technology the benefits will be power than

the long term to most of the internet savvy people.

In this light these are the highest zenith to which the Search

engine marketing has plunged. SEM is rapidly flattering the

most popular and helpful to protect the mainly valuable

contacts with clients from all over the world, after an

excellent record from the SEO this is the most effective way to

market your business online. On the other hand, since this is

becoming such a large industry, there are numerous providers of

search engine marketing services and various are superior and

more trustworthy than others. Therefore, it is important to

conduct an appropriate survey for the corporation that you come

to a decision to use intended for your online marketing

campaign.

Though there was a big difference between SEO and SEM but it's

just in a matter of divisions. SEM is the common use of

marketing methods designed to create a website more visible to

Google and other search engines. These methods include paid

search methods, such as pay-per-click advertising. SEO,

however, is an organic search marketing method used to make a

website rank higher. Organic search in a sense that once you

search for a word on a search engine it is what simply comes

up. SEO is a way to make sure your website gets its share of

the "free advertising" that the search results can supply,

without of necessity having to pay for it.

So, to increase your business as an associate dealer, think

first the other SEM options if you wish to see if they might

work for you. Nevertheless if you work on SEO, the entire

complex is into absolute worthy and wisely for your time.

About The Author:

Mikhail Tuknov, search engine optimization

specialist and a founder of Infatex (http://www.infatex.com/).

With an extensive background in Internet marketing, Mikhail

Tuknov offers SEO, PPC, SEM services.

Choose the Right Keywords

Chris Angus

Choose The Right Keywords

Choosing keywords is one of the most important tasks when it

comes to SEO; it falls only behind link building on a scale of

importance.

You need to think very carefully about what keyword phrases and

word choices people would use when looking to buy your product

or service.

Knowing what keywords people are using for searches is

fundamental to your sites success.

Firstly, you need to construct a big list of words that relates

in anyway to your product or service, these keywords or phrases

need to cover every aspect of your business or products that

are related to your business.

I would also suggest choosing keywords that are also related to

your keyword phrases.

Therefore, one step away from being directly related to your

business, this will help catch a bit more traffic.

Put yourself in your customers shoes - What search phrases

would you type in if you were looking for your service.

Think about your business as an outside that knows nothing

about your business or industry.

The next step is to judge how valuable and competitive the

search terms are. The higher the numbers the harder is going to

be to rank for a particular search phrase.

You can do this with a variety of tools free and paid for. They

include: Wordtracker, Keyword Discovery Google Adwords and the

Overture tool. I would suggest using the overture tool and

choosing phrases that have between 3000 - 10000 searches per

month, any more searches and it's going to take a long time to

rank and any less and you won't get enough traffic.

Now narrow down your list to about 70 keyword phrases and

scatter them across your websites content. Choose three or four

of the most competitive keyword phrases and have them on your

home page copy. Repeat your "Top Three" keyword phrases at

least ten times on your home page.

About The Author:

Chris Angus is a freelance writer and

journalist. He is available for hire and website promotion.

http://www.seocompanyuk.com/

http://www.mdhsasbestosconsultants.com/

http://www.everest-oxfordshire.co.uk/

Article - The Common Goal Of SEO And Paid Search Advertising

Danny Wirken

The Common Goal Of SEO And Paid Search Advertising

The goals of both Search Engine Optimization (SEO) and Paid Search Advertising are geared towards the same direction. Their services aim to help convert a quiet traffic stream into a busy information highway. This means new clients on a daily basis due to increased traffic and visibility.

Search Engine Marketing

Search Engine Marketing (SEM) definitely refers to both advertising and optimization methods. Internet advertising to most marketers is primarily about having control over position, keywords, listing copy and visitors' landing pages.

Optimization, on the other hand is about coming up with a website design that can easily be crawled, indexed and well-ranked by major search engines.

There are several types of SEM services including search engine advertising, paid submission for directories, search engine optimization marketing and aggregators marketing. Search engine advertising includes the Paid-For- Placement (PFP) or the Pay-Per-Click (PPC) program as well as contextual advertising.

A placement on the result pages of the search site and within its distribution network is guaranteed upon payment. The key factors of this type of advertising are keyword research and selection, bid price, effective ad copy and traffic landing pages.

Paid submission actually applies to directories. In this type of marketing program, the website owner pays for a human based review of its site although inclusion is not always guaranteed.

The site is usually included from 7 to 14 days depending on the directory. The success of paid inclusion is largely determined by the selection of the category as well as the title and description of the business.

Search engine optimization aims to produce organic and natural results through the design and creation of spider-friendly websites. It is basically a science of keywords placement, content enhancement, site structure and link popularity campaign that is expected to maximize the probability of attaining top ranking. It is considered the heart of all SEM campaign notwithstanding the fact that more and more business developers tend to forget its importance. Although it is not impossible to achieve very swift results, an optimization process usually takes a few months to have its goal realized.

The aggregators or price engines have made it a lot easier for online shoppers to get the information they need about required products and their associated price. They are able to offer a broad range of pricing and features. Chances of success are maximized through pricing strategy, product availability, product description and shipping rates.

Online businesses are facing tough decisions on setting a budget for online marketing specifically for organic search engine optimization. Paid advertising is very much in demand which accounts for quickly eaten up budget. More often than not, depleted advertising budgets are readily remedied by providing a new budget. The same cannot be said for SEO budgets as campaigns tend to end as budgets are exhausted. SEO is apparently not getting the respect it deserves since the success of organic optimization is a lot more difficult to measure. The real value of the keywords that make the rank will be better seen as more improved and cheaper analytical tools become available.

Statistics would show that there are at least two offline sales generated for every online sale that occurs. Research reports reveal that a large percentage of searchers complete their purchases in offline retail stores. This is considered a direct result of their search activity.

Telemarketing and other forms of leads generation have been sending signals of a saturated market. This has prompted many companies especially the manufacturers to turn to the web to get new leads. Finding a prospect usually starts with a paid search strategy which eventually evolve into SEO. Maximum results are obtained from the combined strategies only if companies commit to make SEO a part of their long term marketing strategy. The ultimate measure of success of Search Engine Marketing is generating leads and closing sales.

The Search Environment Under SEM Strategies

Majority of the marketing budgets from small businesses are dominated by paid search. The smaller a company is, the higher its reliance on paid search and the higher the percentage of total spending. SEO is quickly overtaking spending on banner ads for manufacturers as focus is shifted to training existing web team staff and education on the creation of content that is optimized for search engines.

The first half of 2006 can be considered a period of expansion, growth and significant change in search marketing. Never have there been as many online options available to advertisers and their agents like now. Search has become a part of the mainstream marketing consciousness, but there remains much room for innovation and invention. This development has presented a dilemma for the traditional search marketing sector.

There are at least three major search related marketing venues

existing: the traditional organic search results, the paid search advertising market and the social networking sphere.

Each of these venues use some form of search as a distinctive guide towards finding information while a tremendous amount of integration and interaction exists between them.

The SEO sector is being overshadowed by the PPC market and at the same time being challenged by social networking. Major search engines constantly strive to improve and innovate on methods that would correctly rank web documents. This is the very reason for the fundamental changes seen in organic search engine optimization.

SEO focuses on a myriad of on-site and off-site issues such as hosting, link acquisition and competitive research. An increasing number of applications are being added for organic search results. The dozens of on-page elements which SEO works on makes it more complicated due to the time involved. However, fresh and focused content remains the single most reliable element of a successful website.

Paid search advertising has been experiencing a rapid growth as a sub-sector of the industry, propelling Google and Yahoo! to the front of the pack. It continues to undergo several forms of expansion to allow more and newer options for advertisers. The distribution of paid ads to third party web properties is a very interesting aspect of paid search advertising. Click fraud detection and advocacy is closely associated with this particular venue.

The social networking atmosphere is touted to be the most fluid search marketing venue. It is expected to be a preparatory step towards transition in web-interactive development. It is currently taking place in an environment that is tagged as Web2.

About The Author: http://www.theinternetone.net/

What A High Ranking In Search Engines Can Do For You

Michael Singer

What A High Ranking In Search Engines Can Do For You

Do you currently run your own online website? If so, what type
of website do you have? Popular website types include online
retail stores and content websites. Whether you own a content
website or an online retail store, do you know where your
website ranks with the main search engines? If not, you should.
If you aren't already aware, you will find that there are a
number of different ways that you, your online website, or your
online business can benefit from high search engine rankings.

As you likely already know, search engines are websites which
allow internet users to quickly search for a particular topic
or website. Online, you will find hundreds, maybe even
thousands of different search engines, but it is important to
remember one thing; not all search engines are created equal.
In reality, you will find that there are only a limited number
of search engine rankings that will actually make a difference,
by increasing the traffic to your website. Those search engines
tend to include Google, Yahoo!, Ask.com, MSN, and AOL. Of
course that doesn't mean that you should forget about all of
the other search engines, but it does mean that you should
place most of your focus on the aforementioned search engines.

Although it is important to know which search engines you
should target, you may also be wondering why you should even
bother. As previously mentioned, search engines are designed to
connect internet users with what they need or what they are
looking to find online. Whether you run an online business that
sells a particular product or a service, you can greatly benefit
from having a high ranking in the search engines. In fact, you
may very well find that your sales increase, maybe even double
or triple! This is because the ways of finding a business are
changing. Phone books and directory assistance are slowly
becoming a thing of the past. Instead, many individuals are
using the internet to find what they are looking for, including
a retailer who is selling what they want.

As you can see, a high ranking in the search engines will help
your website see an increase in traffic and maybe even in
sales. The only problem is that getting a high search engine
ranking is a little bit easier said than done. For example,
what type of online business do you run? If you run a business
that has a fairly large amount of competition, such as a baby
clothes store, there is a good chance that you may find it
harder to get your online website a high internet search engine
ranking. Of course, that doesn't mean that it isn't possible,
but it will likely take a fairly large amount of work. This is
because a high ranking is often considered one that gets you on
the first or second page of results, third page at the most.
With all of the competition out there, you may find that it
takes time and trial and error to get your website to reach a
search engine ranking that can benefit you.

As you likely already know running an online website, whether
it be a business website or not, can be a time consuming
process. That is why, if you are interested, you may want to
think about seeking professional assistance. That professional
assistance could come from an internet marketing firm that
specializes in SEO. SEO, as you likely already know, stands for
search engine optimization. Whether it be through link building,
article syndication, or press releases, or a combination of them
all, you will find that a professional internet marketing firm
that specializes in SEO can give you want you and your online
website needs to survive in the world of online businesses.

Whether you make the decision to familiarize yourself with
search engine optimization or if you hire the services of a
professional internet marketing firm, you are advised to take
action. With the proper steps, you, your website, or your
online business could start seeing an increase in traffic in as
little as a month!

About The Author: Want us to start http://www.smokedog.net?
Sounds funny but we can do it faster than anyone else. We hear
people all the time screaming "help boost my internet sales!".
Well now your goals are ours!

Understanding RSS Patents And Meta Data

Danny Wirken

Understanding RSS Patents And Meta Data

There are some issues regarding patent applications of RSS and
different aspects of Meta Data and what its overall effects
would be. When companies are able to patent obvious technical
innovations and successfully prevent other companies from
moving forward, an unhealthy situation occurs. So how do
patents really work in the software industry?

Are Patents Important?

Some say that the US Patent System has become a murky swamp for
the tech industry where only corporations with deep pockets are
considered safe. The long standing resistance to patents is
based on the belief that it has become a barrier to innovation.
The idea that a small firm's freedom to innovate is curtailed by
the existence of so many patents in the software industry
persists. At least one research contradicts this premise that
large companies use claims of patent infringement to fend-off
smaller competitors. It further claims that small businesses
can actually use patents to their advantage even in an industry
that has seen an explosion of new patents in the past decades.

The experts' advice to small companies is to come up with a
patent strategy before starting operation. Research data would
show that there is a significant correlation between the
pursuit of patents and the future success of start-ups. It has
been found out that start-ups with patents are four times more
likely to go public than those without. Only half of this
number is expected to fail especially as they receive much more
in financing. The people that excel in this area are those that
recognize threats to their developed technology as a serious
problem. Those that do not bother to take steps for
intellectual property protection consistently fared worse.

Newly published patent applications can be searched at the US
Patent and Trademark Office. It can be done online by browsing
through industry category or by doing keyword search. The site
provides searches by keyword and lists of patents applications
by location, agent and law firm name, city of the agent and
inventor name.

RSS Patents and the Different Aspects of Meta Data

When Apple Computer filed for patents on some uses of RSS as
well as patents covering Meta Data management, it gave rise to
a prolonged and extended discussion about its probable effects.
One applied patent deals with variable length posts. A user can
modify how a feed is displayed, in what order and how it is
formatted in one embodiment. This also includes how much of a
particular content is to be displayed. Another embodiment
provides modification regarding how a displayed feed is stored
so that it can be used again at a later time.

There is also a filed patent that deals directly with
auto-discovery. Disclosure of technique for detecting, managing
and presenting syndication XML feeds is done. An embodiment
allows a web browser to automatically determine when a web site
is publishing feeds and notifies the user for easy access. One
other embodiment facilitates browser capability to determine
whether a web page or feed is advertising relationship XML
while displaying information about the people identified with
such.

A series of Apple related patent applications include one that
makes some broad claims for a web browser user interface that
enables a user to switch between displaying a file and
displaying a feed related to the file. There are also
applications that make claims on managing Meta Data and
indices. These claims are considered incredibly broad as one
application basically claim that Apple owns the ability to
aggregate Meta Data from two or more programs for searching.

There is a fear that if such application with a very broad
coverage is approved, it could effectively lock out all
newcomers from the field. It could easily impact other player's
ability to implement its search techniques as well. Whether or
not such a scenario is possible, one thing remains clear: users
will not appreciate anything that gets in the way of improving
the feed-reading experience.

An abstract of a patent application for methods and systems for
managing data such as Meta Data appears this way. In one method,
Meta Data from files created by several different software
applications are captured which is then searched. The type of
information in Meta Data from one type of file differs from the
type of information in Meta Data for another type of file. Other
methods are described as well as data processing systems and
machine-readable media.

A patent application for the methods and apparatuses for
processing Meta Data is as follows: One embodiment provides
that when a file having Meta Data is received, the Meta Data or
at least a portion of the content of the file is extracted from
the file to generate a first set of Meta Data. An analysis is
performed on the extracted Meta Data and the content to be able
to generate a second set of Meta Data. This may include Meta
Data in addition to the first set. The second set may then be
stored in a database suitable to be searched for identification
or location of the file. Other methods and applications are
likewise described.

For methods and systems for managing an index database, the
patent application is as follows: An index database is stored
on a machine readable volume with an operating system and the
files which have been indexed. After storing, the volume is
made available for distribution to licensees or customers. The
volume will include a previously created index database which
allows the user to begin use of the index database without
having to perform an indexing operation.

Another patent application for systems and methods for managing
Meta Data provides that a search through the Meta Data database
is performed. This is done when a selection of at least one
file having Meta Data stored in a Meta Data database is
received and a selection of a command to search using at least
a portion of the Meta Data is also received. This particular
application likewise describes other methods, data processing
systems and machine readable media.

It would be very interesting to see if claims such as those
mentioned above will survive. The approval of patent
applications largely depends on the claim having precedence
over the practices of others. Non-obviousness is another
consideration which can be used as a main argument against most
patent applications.

About The Author: http://www.theinternetone.net

Optimizing Your Web Page

David Fishman

Optimizing Your Web Page

Meta tags are not a magic solution. Meta tags are HTML codes
that are inserted into the header on a web page, after the
title tag. Meta tags are contained in the HEAD section near the
top of the page. Meta tags are HTML tags that help you control
how some search engines may index your site, by using the
keywords and descriptions you provide. A good question to ask
is if meta tags are still necessary. Meta tags are useful in
getting better listings in the search engines. The title,
keyword and description meta tags are standard HTML tags and
should be placed within the HEAD section of a Web page.

Some believe that HTML meta tags will bring you to the top of
the search engine rankings. Many vendors of software that
generates HTML will make use of their own custom Meta Tags to
identify different pieces of information about the document.
You can define your own search fields with HTML meta tags.
While many search engines are placing more and more emphasis on
the keywords used on your actual HTML page, some are still
looking at your meta tags.

Everyone knows that to obtain high search engine rankings all
you have to do is put the keywords that you want to rank high
with into your meta tags, right. You know that keywords should
go into your HTML title and meta tags, but did you know that
you also need to place them in heading tags. The description
meta tag explains your site's content and data, giving the
search engines' robots and spiders a brief summary of your
site. Use the keywords in the META tags in your ALT image
description for a boost in some search engines. Being specific
and accurate are the ingredients to success with keywords. At
the present time, most search services extract keywords from
the page text, but some services may use the keywords meta tag.
It's important not to repeat words in the description or
keywords meta tags; Meta is not the only way to have your site
seen by search engines. Keywords may be separated by a space or
a comma or a comma followed by a space. Never, repeat the same
word over and over in any single one of those places.

The meta description tag describes your site's content, giving
search engines' spiders an accurate summary filled with
multiple keywords. In search engine listings you see a title
and a short description. Titles and Description tags are the
most important meta-tags that search engines consider to
determine relevancy. Try to always include your keywords within
the description tags, if you can put the keywords near the
beginning of the meta tag. We recommend keeping your
description tag to 170 characters or less. Some services obtain
descriptions from the text of the page, while other services use
descriptions given in description meta tags. Just a few years
ago, good META description and keyword tags were a ticket to
success for many sites and many spammers. The Keyword and
Description Meta Tags are the two principle META tags that
search engines look for when indexing your website. The
keyword, title, description tags, have been abused by many seo
gurus, because of this many search engines do not pay attention
to the meta tags.

Meta tags are used to provide structured data about data,
similar in many ways to the information provided in traditional
library catalogue records. Meta Tags are most commonly used to
distinguish the keywords that are relevant to a page's content.
The robots meta tags are used and respected by all major search
engine robots. META Tags are still important today.

About The Author: David Marc Fishman created
http://www.linknetics.com. We offer free memberships to create
one way links

SEO - Don't Let Your Website Get Banned

Chris Angus

Although Search Engine Optimisation (SEO) does fall into two
distinct categories there is no ethical stance on SEO.
Don't let a search Engine Optimiser sell you that they have
ethical ways of working when optimising your site. Either a
technique works or is doesn't. Period.
As long as you know the risks, there is nothing wrong with
"Black Hat" SEO. It is not illegal or immoral. The only
downfall is that your site MAY get black listed.

People attempting to do SEO will invariably push the boundaries
in trying to get their website to the top of the search engines.
This article will briefly explain what to do and what not to do.

Search Engine Optimisation has two areas of functionality.
White Hat SEO and Black Hat SEO.

White Hat SEO - is typically working within the search engines
guidelines, by working within the Search Engines guidelines
your site should be safe and won't face the chance of being
banned or de-indexed by the search Engines.
This involves on-page optimisation and link building. There are
many, many different types of on-page optimisation and link
building that are deemed acceptable and there are many that are
seem as unacceptable. The easiest way to explain what you can
and can't do is by starting with what you can't do. That falls
under the "Black-Hat" banner.

Black Hat SEO - is working outside the Search Engines
guidelines, while there are many a grey area, I will list the
definitive actions you should avoid if you don't want to put
your website at risk.

Hidden or Partially hidden text - This is making your copy the
same colour as your back round.

Cloaking - This is showing search engines on page in visitors
another. This is a risk but effective way of boosting your
ranking.

Keyword Stuffing - This involves stuffing keywords into the
picture descriptions or Meta Tags.

Participating in Link Farms - This is where thousands of
unrelated sites link to one another.

About The Author: Chris Angus is a SEO and Website Marketer. He
is also a White Hat SEO. http://www.mobility-direct.co.uk
http://www.mdhsasbestosconsultants.com
http://www.everest-oxfordshire.co.uk

The Most Reliable Ways To Improve Search Engine Ranking

Andy West

The Most Reliable Ways To Improve Search Engine
Ranking

With the online market continuously getting bigger each day,
many companies are searching for ways to improve search engine
rankings. There are many methods that are successful but there
are also some things that you should stay clear of, for the
sake of your business. It you are educated about the market,
you can make educated decisions regarding what avenues to
choose to improve your search engine ranking.

In order to improve the search engine ranking for your website,
you will need to use what is commonly referred to as Internet
marketing. Although this term applies to a wide variety of
methods, it is generally just a lot of different methods of
getting higher search engine ratings. It depends on the size,
budget and appeal of the business to decide which Internet
marketing strategy is best for that particular business.
Quality Internet marketing will give your business more
qualified leads sent to your website. A qualified lead
generally means that someone who is already interested in the
service that you are offering will be able to access your
website. If you have a site about horse racing and you get
visitors to your site who are looking for relationship advice,
it probably will not help your sales.

One of the simplest and most effective ways to improve your
search engine ranking is through SEO articles. This term refers
to search engine optimized articles and can greatly influence
your rankings on the large search engines such as Google, Yahoo
and MSN. The process in itself is quite simple. An article is
written about a general aspect of one of the services that you
provide and there are proven popular keywords integrated into
the text that will improve search engine ranking. This works on
the premise that the article will be sent out to article
directories and websites that every time someone clicks on it,
it will bring more traffic to your website. And, by improving
your search engine ranking, you will improve your business.
Remember the last time that you searched for something online
with a search engine. You most likely did not choose from the
matches at the very end of the list. Rather, you would choose
from the top ten matches or the matches found just on the first
page. Therefore, imagine how much business could be gained if
you were assured that your website would consistently be in the
top of the matches on the major search engines.

Article marketing is not the only way to improve search engine
ranking. It is also possible to garner more traffic to your
website from professionally written press releases. These press
releases can be used to inform the general public of what your
business is up to these days and also ensure that your name is
kept out in the conversation circles. A well written press
release that is distributed to the proper agencies can have an
incredible effect on your online business and will serve to
bring more qualified traffic to your website.

Another very important aspect to improving your search engine
ranking is to have a quality link building strategy. There are
many companies that offer this type of service but there are
also many that don't fully come through on their promise. A
proper link building strategy will place links to your site on
pertinent websites that will have visitors that are interested
in your product or service.

There are many different items to take under advisement when
trying to improve search engine rankings for your website. It
is important to find the best possible method for your type of
business in order to ensure maximum results.

About The Author: Andy West is a freelance writer for Vertical
Measures. Vertical Measures is an Internet Marketing Company
that can help improve search engine rankings. For more
information, please visit http://www.verticalmeasures.com .

How To Optimize Your Website For Google's Top 10 Ranking - More Steps

By Faraj Balousha

Search engine optimization is the process of choosing targeted
keyword phrases related to a website, and ensuring that the
website places well when those keyword phrases are part of a
Web search.

ON-PAGE OPTIMIZATION FACTORS:

The Major Factors Are:

Meta Tags, Header Tags, Text-body tag and Alt image tags:

1- META TAGS:

Meta Tags are code in your HTML that is invisible to the
visitors of your web site but are read by some web spiders and
search engines.

Meta tags used by a large percentage of the top search engines
as one of the main guidelines on how they will index your site

The Main Meta Tags are:

. Title Tag
. Description Tag
. Keyword Tag

Targeting the right keywords:

Do keyword research- it is very important in building traffic

To do your keyword research visit this website
http://inventory.overture.com/d/searchinventory/suggestion/

Select a short list of 3 to 4 keywords

Title tag:

The page title should include ONLY your main keywords. The
least amount of words you can place in the title, the more
weight Google will give to each of the keywords and the higher
you will rank.

The title is the most important piece of information search
engines use to index Web pages. Include the title of your page
and 3-5 important keywords. Format your site title as follows:

Site title, keyword1, keyword2, keyword3

You may use your URL, or the name of your company as your site
title.

. Make sure it specifically describes your product or service,
. Makes proper use of 3 or 4 keywords,
. Use between 10 and 80 characters long.

Tips:

. Taken out all of the "ands"
. Replaced one of the "ands" with a "" character
. Always Combine Your Keywords In The Page Title

Description Tag:

The Meta description tag describes your site's content, giving
search engines' spiders an accurate summary filled with
multiple keywords.

. Use a descriptive paragraph or sentence that is relevant to
your page.
. If possible, use a sentence or paragraph that is present in
the content of your page
. Use up to 500 characters, including spaces.

Keyword Tag:

Use a list of keywords that are relevant to the content of your
web page. Use your url as the first key word and separate the
keywords with commas. Format the key words as follows:

www.sketch-plus.com, keyword1, keyword2, keyword3, ...

Add 5-10 Keywords

. For best results a tag sized between 50 and 250 characters.
. Note that keywords should be separated with commas.

Free Meta Tag Analyzer:

This Meta tag analysis tool will help you analyze your web
pages and
check for search engine compatibility.
http://www.hypergurl.com/form.html

More Sites for SEO:

http://www.submitnet.net/
http://www.submitexpress.com/

2- HEADER TAGS:

Headers are used to break entries up into logical sections.

Add h1 header tags- (Place your most important keyword) it's
best to place your h1 header tag on the top left hand or
top/middle portion of your page.

When Google reads a webpage, it views the text from the top
left hand side of the page to the bottom right hand side of the
page.

Add h2 header tags- (Place your 2nd most important keyword)
should be placed somewhere towards the top half of your
webpage.

3- TEXT- BODY TAG:

The body element defines the documents' body. It contains all
the contents of the document (like text, images, colors,
graphics, etc.).

. When writing the content, try to evenly sprinkle your main
keywords throughout the copy. Don't overdo it though.
. Try to mention each keyword in a natural way as you are
writing
. Include at least one of the keywords per 1-2 paragraphs,
depending on how large your page is.
. Make sure to mention your main keyword at the very top left
and the very bottom right hand side of the webpage
. Bolding, italicizing and underlining...Once we've finished
writing the copy, we should go through and bold, italicize, or
underline some of the keywords only 1 time each, maximum.
. Any keyword must be used 4 times or more in your site's HTML
body. This is highly recommended for best ranking results.
. Avoid Excessive Keywords- No word to be used more than 30
times throughout the page.

4- ALT IMAGE TAGS:

ALT tags are images' descriptions.

. Place your keyword 1 in the alt image tag of the very top
image in your webpage.
. Place your other 2 keywords plus an extra word like "picture"
or "image in the alt image tag of 2 more graphics throughout
your webpage.

LOAD TIME ANALYSIS:

If your Web site does not load in 12 seconds or less with a 56k
connection, statistics show that about 45% of visitors will
leave the site.

. Optimized you site for 56k modem users- Load time 12 second
or less.
. Try to keep your homepage under 50k and your other pages
under 40k.

SEARCH ENGINE GUIDELINES:

Always remember this general rule when building your site:
"Search engines do not like to be fooled". Do not try to
manipulate your listings through sneaky methods. Provide
useful, relevant content, and you will never have to worry
about search engine guideline violations.

. Hidden Text - you never hide text.
. Excessive Keywords-Use keywords naturally in sentences and
paragraphs.
. No word to be used more than 30 times throughout the page.
. Repeated Keywords- No keywords to be repeated multiple times
in a row. We recommend using keywords naturally in sentences
and paragraphs.
. Doorway Pages- Doorway pages are discouraged by most search
engines.
. Harmful Redirects- Redirecting pages have a hard time being
indexed by search engines.
. Frame Issues- It is recommended for sites that use frames to
implement a descriptive NOFRAMES tag with relevant text
content.
. Macromedia Flash Issues- Don't create all-Flash pages for any
content you want to get indexed - instead, put that content in
the HTML portion of the page.

Enjoy!

About The Author: Article by Faraj Balousha, the founder of
http://www.49adwinners.com and http://www.Sketch-Plus.com, he
enjoys giving tips on how to design and develop your website.
Do you want to learn about website design? Well, visit
http://www.Creating-Website-Stores.com today!