Google Who Is Information Used For Other Purposes

Article written by: Danny Wirken

Go Daddy's Patents

A recent trio of patents published last May 4, 2006 by Go Daddy has lead people to speculate on whether Google is using Who Is information for other purposes such as improving their ranking mechanism. The patents by Go Daddy all had the same description and in essence explored the possibility of adding additional information in the WhoIs database in which the additional information can be used to improve search engine results and help combat various forms of Internet abuse like spamming and phishing. The three patents, whose inventors are Warren Adelman and Michael Chadwick, are as follows:

. Publishing domain name related reputation in WhoIs records (US Patent Application 20060095459)
. Tracking domain name related reputation (US Patent Application 20060095586)
. Presenting search engine results based on domain name related reputation (US Patent Application 20060095404)

Google's Patents

Although Google has nothing to do with Go Daddy's patents, a patent of their own filed in December of 2003 and published last March 31, 2005 has raised some eyebrows and made people wonder whether they are indeed using WhoIs information in the way that Go Daddy's patents suggest they could. The patent Information retrieval based on historical data (US Patent Application 20050071741) stated that "systems and methods may score documents based, at least in part, on history data associated with the documents. This scoring may be used to improve search results generated in connection with a search query." The history data indicated in the Google's patent description just might be, according to speculation, the additional data or information that can be added to the WhoIs database that the Go Daddy's patent is speaking of. This makes sense since the use of both information or data is consistent
with each other in that the history data that will be used in scoring documents in turn would help improve relevancy of search engine results.

Issue of Privacy

The improved search results are of course not a problem for Google users since they will benefit from it. However it is not the improved results that are raising eyebrows, rather privacy matters is what's under question. People have always been concerned about their privacy and many see the additional data to be added to the WhoIs database as unnecessary and furthermore the use of such information to be a step towards invading their privacy. It is actually ironic that just recently an article appeared on CircleID which mentions that there is an emerging strong feeling among people that there should be less access to WhoIs information, and yet it is also around this time that the Go Daddy's patent on other possible uses of the WhoIs information was published and emerged.

GNSOs Definition of WhoIs Purpose

Discussions regarding the possible use of WhoIs information for other purposes by Google could, however, be pointless due to a recent vote made by ICANN's Generic Names Supporting Organization (GNSO) Council regarding the purpose of WhoIs and thus the use of WhoIs information as well.

To come up with a definition for the purpose of WhoIs a WhoIs Task Force was formed with the two primary responsibilities of defining the purpose of WhoIs service in context with ICANN's mission and relevant core values and to define the purpose of the Registered Name Holder, technical, and administrative contacts, in the context of the purpose of WhoIs, and the purpose for which the data was collected. The task force then developed the definition from July to November of 2006 and finally submitted two definitions of the purpose for WhoIs, which was put up for further discussion. The two definitions according to the Preliminary task force report on the purpose of WhoIs and of the WhoIs contacts were:

"The purpose of the gTLD WhoIs service is to provide information sufficient to contact a responsible party for a particular gTLD domain name who can resolve, or reliably pass on data to a party who can resolve, issues related to the configuration of the records associated with the domain name within a DNS nameserver." (Definition 1)

And

"The purpose of the gTLD WhoIs service is to provide information sufficient to contact a responsible party or parties for a particular gTLD domain name who can resolve, or reliably pass on data to a party who can resolve, technical, legal or other issues related to the registration or use of a domain name." (Definition 2)

After much discussion a majority vote of 2/3 of the GNSO Council finally voted on Definition 1 as the definition of the purpose for WhoIs. The definition was supported by was supported by the registries, registrars, the three Nomination Committee appointees, and the noncommercial users (NCUC) while the Business, Intellectual Property, and ISP constituencies did not agree.

The US Government expressed displeasure with the final decision unsurprisingly since the definition restricts their ability to use WhoIs information for other purposes as well. In the discussion NCUC even expressly stated that one of the excluded or invalid purposes of WhoIs is to "expand the surveillance powers given to law enforcement under law, or to bypass the protections and limitations imposed by sovereign governments to prevent the abuse and misuse of personal data, even by law enforcement."

It was not explicitly statements though against using WhoIs information for search engine results optimization and for combating Internet fraud. That is not to say though that it is in line with the defined purpose, since it is not. However, there might yet be hope that Google can continue such use of WhoIs information (if they are using it in that way) since the definition of purpose can eventually be expanded to fit that use if ICANN decides that it would still be in line with their core values. As the registry constituency said in their discussion regarding the purpose of WhoIs "The WhoIs function had one original purpose [but now] has additional purposes that have arisen from the change of character of the Internet." They acknowledge the change in purpose but the statement was said with illegal or criminal activities in mind and the need to change the WhoIs function to combat such activities and yet preserve the individual's privacy. Go Daddy's patent explicitly stated that WhoIs information could be used to combat such activities and since the use is noble and not aimed to divulge any information for the whole world to see then there could be hope for their proposed use of WhoIs information. As for Google, we just have to wait and see if improving ranking mechanisms will be seen by ICANN as a justifiable use of such information.

About The Author: http://www.theinternetone.net

Opening Sentences That Close the Sale

Article by: Karon Thackston

Opening Sentences That Close the Sale

http://www.copywritingcourse.com

It's one of the best pieces of copywriting advice I've ever been
given. "As often as possible, start your paragraphs with
sentences that hook readers and drive them deeper into the
copy." Why? Because - after the headline - the first sentence
in any paragraph is what gets read most often. After that
point, customers usually skip to the next section unless they
feel compelled to keep reading. That means your job, as the
copywriter, is to entice them into each segment, so they will
consume as much of your copy as possible.

Take your cue from Reader's Digest. They crank out - issue
after issue - exceptional opening lines for their articles that
engage then hook readers. What happens next? The reader is
pulled into the story full force. Here are some examples.

It was a horrific display of irreverence.

By the way she dressed, you would have never guessed she was
only 14.

As he reached into the box, something inside it moved.

See? Those sentences boost your curiosity. They make you
wonder what happens next. They cause you to visualize a scene
that might be taking place. You can do the same thing from a
marketing perspective when you write your copy.

For instance, rather than starting the copy for an email to
Australian hotels like this:

You may be aware of www._______.com - we are an
Australian-owned and managed online hotel booking service.

Really capture their attention with an opening sentence that is
specific to them like this:

Now you have the opportunity to affordably position your hotel
in front of approximately 6,000 travellers every day that are
looking for accommodations exclusively in Australia.

For an Australian hotel that depends on the Internet to generate
reservations, that sentence gives them many reasons to keep
reading.

Here are some other before-and-after examples of opening
sentences.

==============

BEFORE: Hello and welcome to our website. If you are looking
for [enter product name here], you are at the right site. (In
this case, the example is from a wedding photographer's site.)

AFTER: We don't take pictures. We capture precious memories
that you can enjoy for a lifetime.

==============

BEFORE: Our site has been online since 2000, and this marks our
6th year online providing designer-inspired sunglasses.

AFTER: How do you get the latest designer-inspired looks
without paying outrageous prices?

==============

BEFORE: Our cruise website offers unbeatable rates and a
diverse array of travel services guaranteed to satisfy even the
most discriminating vacationer.

AFTER: Just imagine yourself on the white sand beaches of
Honolulu, hiking through the balmy rainforests of Belize or
whisking down a powdery, snow-covered mountain in Aspen. all at
up to 50% off!

==============

BEFORE: Thank you for shopping for your corporate gifts at
_________.com. We hope your shopping experience is delightful.

AFTER: When you truly impress your clients with distinctive
corporate gifts, they remember you longer, feel a closer
relationship and are more likely to reward you with increased
sales.

==============

See the difference? The "before" sentences are dull, average
and unflattering. The "after" sentences are intriguing,
imaginative and enticing.

Don't stop after you create inviting headlines. Keep the
momentum going by writing intriguing opening sentences, too.
When you do, you'll help convert more site visitors into paying
customers.

About the Author: Copy not getting results? Learn to write SEO and online
copywriting that impresses the engines and your visitors at http://www.copywritingcourse.com. Be sure to also check out Karon's report "How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)" at http://www.copywritingcourse.com/keyword.

How To Make Money With Google Adsense

Article written by: David Fishman

Websites are being created everyday, using this growing phenomenon to their advantage, Google created Google AdSense. Google AdSense is a tool that anyone who owns a website can
utilize. It is a simple process and the monetary reward can be limitless. With Google AdSense a company's money making possibilities can increase exponentially.

This program is ideal for any website owner and it is a great incentive for those who don't own a website to consider creating one. Whether a website enjoys the benefits of high traffic or a smaller scale viewing, utilizing Google AdSense does not cost the user a penny. It is simply an added money generating tool that can only benefit the user. There is no start-up fee, no hidden monthly costs, just a simple straightforward program that can help the user and Google make money!

Google AdSense is a great way to generate extra income even while you are away, for example, on vacation. You do not have to do anything more than set up a website and ensure that you have a steady flow of viewer traffic. This is why AdSense is ideal for blogging websites. A blogger can simply post a few articles and let the ads on the page generate a monetary return. And, the more a blogger posts, the more possible viewer traffic, you can imagine the great earning potential.

How does it work?

To utilize Google AdSense simply visit Google's website and create an AdSense account. Within a few days, you will be notified whether your account has been accepted or denied. If your account has been accepted, you can then utilize your "AdSense for content" publisher id number which looks something like this ca-pub-9187111800071908. This id number acts to populate your website with Google ads and every time a viewer of your page clicks on an ad, you receive a percentage of what Google earns.

Two things to be aware of when using Google AdSense

Though the benefits of using Google AdSense are limitless, Google does use discretion and does not give an AdSense account to all website users. If they do not approve of your website's company, subject matter, or services, for example your account request can be denied. Do not fret though! Create a new website. Google is looking to make money and they want to give their account access to websites they feel will generate a profitable return. It is also important to note that Google can track viewer traffic. If they find that ad clicks are being generating by the same website too often or the activity seems suspicious, i.e. you cannot click the ads on your own page your account will be closed. If this happens to you, getting your account access back can be close to impossible. Google does not tolerate the misuse of their program. Though it is a money making endeavor for both parties, the user and Google, it is still a privilege they are offering you, so be sure to respect their policies.

About The Author: David Marc Fishman is the owner of http://www.linknetics.com. Make Money with http://www.linknetics.com

Major Search Engine Submission: How To Get Listed In Google, Yahoo And MSN

Article written by: Rose DesRochers

Bloggers often ask how to get their blog listed in the major
search engines.

Here's how:

1. Submit Directly: Submit your blog via Google's free
submitting form. http://www.google.com/addurl/?continue=/addurl

2. Submit your sitemap to Google.
http://www.google.com/webmasters/sitemaps/

3. Submit your site to DMOZ, the Open Directory Project. Keep
in mind that http://DMOZ.com is run by volunteers; therefore it
may take some time before you are listed and a submission does
not guarantee listing.

4. Get a Qualified Backlink: Get linked from a website that
search engines crawl regularly and add your link to forum
signatures. Google states, "Google's robots jump from page to
page on the web via hyperlinks, so the more sites that link to
your pages, the more likely it is that we'll find them
quickly."

5. If your blog isn't already listed in Google's Blog search
engine, you can submit it manually. Add your blog to Google's
Blog Search. http://blogsearch.google.com/ping

It usually takes a new website about a month before it's fully
indexed by Google. Google Blog Search indexes blogs by their
site feeds, so be sure that you publish a site feed.

Keep in mind that, while Google dominates the web, it isn't the
only search engine on the web.

Yahoo Search is one of the major search engines and directories
online as well, so you are going to want to submit your blog to
Yahoo's Directory. http://add.yahoo.com/fast/add?17051064

It could take eight to ten weeks before you are listed in
Yahoo.

Yahoo Site Explorer allows you to explore all the web pages
indexed by Yahoo Search. http://siteexplorer.search.yahoo.com

Submit your blog to Yahoo Site Explorer.
http://siteexplorer.search.yahoo.com/submit

Submit Your Feed to the Yahoo! RSS Browse-by-Topic Directory.
http://add.yahoo.com/fast/help/us/my/cgi_rss_submission

Submit your Media RSS Feed to Yahoo! Search
-http://search.yahoo.com/mrss/submit?

You can submit your blog to Msn at
http://search.msn.com.sg/docs/submit.aspx?FORM=WSDD

SubmitExpress.com will submit your blog free to the top 20 +
Search engines.

If you don't already have a Technorati account, sign up for one
at http://Technorati.com and claim your blog at Technorati.
Technorati is a popular weblog search engine.

Bloggertalk.net offers a list of blog directories where you can
also submit your blog to increase your exposure online.
http://www.bloggertalk.net/blog_resources-cat-369.html

When submitting to directories, be sure to take the time to
read the submission guidelines provided by each blog directory.

Getting listed in the major search engines alone doesn't
guarantee traffic. Your blog content guarantees that. Update
regularly, provide interesting content and the visitors will
come, as will the spider bots.

About The Author: Rose DesRochers is the founder of Blogger
Talk Blog Community http://www.bloggertalk.net, a friendly fast
growing blogging portal, offering bloggers support, advice,
tools, tips and information about blogs and blogging. She is
also the administrator of Today's Woman Writing Community
http://www.todays-woman.net, a supportive online writing
community for men and women over 18.

Starting An Online Home Business Is Not Expensive.

Article written by: Larry Potter

Depending on the type of business you wish to start, your start-up costs can be as little as $50 or less, even close to free if you use companies like Bravenet

The fact is, most businesses do NOT need to incur expensive start-up costs... and most businesses should not invest a lot of start-up capital before they've tested their business and
their market online. That's where so many "dot bombs" made such a grave mistake in the past, and there's just no need to take that risk.

Only once you've tested your business idea on the Net and found it to be a viable opportunity should you start investing in the kind of software, web design, inventory (or whatever) that you'll need to grow your business. Then again, you may want to just do it all yourself every step of the way...

These days, you can keep your start-up costs down to approximately 50 bucks or less. And you can begin adding the other components of your online business once you've proven
that your business can be profitable.

And you do not need a product idea to start---and not only that: If you do start with a product idea... you'll be off to a bad start!

The reality is, most businesses that start off with what they think is a good product idea are destined for failure. Your product might be great, but if nobody wants it, your business isn't going to get very far!

That's why it makes so much more sense to look for your market first. If you can find a need in a market you can reach, then simply give them what they're asking for... your business is bound for success from day one.

For example, there is a man named Eric Weeks who doesn't really like trucks very much -- he's never owned one himself. But when he noticed that thousands of people search the Internet for
"truck accessories" every day, he knew there was a market just waiting for him to give them what they needed...

When his Truck-Bed-Covers site was only one year old, he was generating $800,000 annually in online sales!

Eric's advice is, "I sure as heck wouldn't consider building an e-commerce site on personal interests. So whether it's weight loss or travel, home business or truck bed covers... if enough people are interested in those subjects, then THERE is where you need to apply your efforts."

It pays to remember: Find your market FIRST. Then look for a product to give them.

About The Author:

Larry Potter is a recognized authority on the subject of starting a home business with little or no cash. His website provides a wealth of informative articles and free resources on everything you'll ever need to know about a service home business. More tips can be found here: http://www.urlcutter.com/WarpSpeedHomeBusines

Submit Your Website's Url To Chinese Search Engines

Article written by: David Carnes

It is certainly true that the Internet is dominated by the Englsih language - it has been estimated that 75% of all Internet pages worldwide are written in English. But surprise, surprise, the world's No. 1 language in terms of number of native speakers is also the most difficult to read - Chinese, with about three times as many native speakers (and readers) as
English. China has the second greatest number of Internet users in the world, behind only the United States, and its Internet market is one of the world's fastest-growing. Furthermore, its
buoyant economy is impossible to ignore. Every year millions are added to its relatively affluent middle class.

You'd be surprised at how many Chinese can read English - they are small in proportion to total population, but large in number. You might also be surprised at how many Chinese yuppies ("Chuppies") carry Visa and Mastercard.

Do you have a product that might sell well in China? That's a difficult question to answer, but as a one-sentence primer: affluent Chinese gravitate towards any product with name-brand appeal, snob appeal, or that is closely associated with the United States (sarcastically dubbed the "Mickey Mouse Syndrome" by envious economic rivals). If you are going global, you cannot
afford to ignore China. And if your business has a website, it should be searchable in China.

Following are the URLs for site submission to ten Chinese search engines. The sites are all written in Chinese, but if you can get past the language barrier, anything is possible.

Top 10 Chinese Search Engines

1. Baidu: http://baidu.com/search/url_submit.htm

2. Sina: http://iask.com/guest/add_url.php

3. Sohu: http://db.sohu.com/regurl/regform.asp?Step=REGFORM&class=

4. Yahoo China: http://cn.yahoo.com/docs/info/suggest.html

5. Google China: http://www.google.com/intl/zh-CN/add_url.html

6. Sobao: http://search.sobao.com/Computers_and_Internet/Personal/

7. Tianwang: http://home.tianwang.com/denglu.htm

8. China-Holiday: http://china-holiday.com/newterms/hall/it/sort.asp?sortid=259

9. Wangluobing: http://www.net7b.com/net7b_/denglu/index.asp o

10. Sunwukong: http://www.sunwukong.cn/add.php

The first six of the foregoing are major players, but the rest are marginal and may well be out of business by the time you read this (then again, you never know.).

Happy hunting!

About The Author:

David A. Carnes is a California attorney working for California Industrial City in Zhengzhou, China. His website, http://www.chinacompanystartupguide.com, offers free, step-by-step information on how to establish a business presence in China.

Completely Free Website Promotion Ideas

Article written by: Ryan Ginster

Most Internet based home businesses involve the building of a website because obviously your potential customers need a place on the internet to visit your virtual office. There are many
milestones before making a website public; you need to write some interesting content about your business, products and offers. You need to add promotional material to give an incentive to people who visit your website. After having done all that it often happens that the website is not generating the kind of profits that were expected. Why is this? Quite simply, lack of promotion. And this is very surprising because there are plenty of free website promotion options, you do not have to pay huge sums to promote your website.

Here are some ways in which you can do free website promotion.

The cheapest way is also the one that demands the biggest amount of patience from you. It is called persistence, just keep at it and eventually people will know about your business.

Free website promotion comes in many shapes and you have to decide which strategy (or multiple strategies) you are going to implement.

Search engines and business directories are one such option where you can list your business for free in order to get more traffic. There is a bit of technical skill involved in this because you need to work in a particular way to make sure that your page (or search) rank is high enough to make a difference.

Then there are the numerous link exchange websites that can result in a rise in your own traffic. Like link exchange, many free classified advertisement options can help you with free website promotion. And like classifieds, there are sites that offer banner advertising (the blocks of images that you often see on top of commerce websites). The cost of this service is very varied but if you spend some time looking around you will find banner exchange websites that can do free website promotion for you.

Having said that, please bear in mind that while free website promotion is a good idea, it should never become the only thing on which you rely on. Free website promotion must always be that
extra element that you include in your marketing strategy in order to complement you main efforts. After all, when you think realistically, if free website promotion could do all the work for an internet-based home business then commercial advertising would be dead.

So go ahead with free website promotion in the beginning and once things start rolling add in some paid advertising for really reaching the bulk of your target audience.

About The Author:

Ryan Ginster is the owner of http://www.onlinemoneyinf.info He makes his money with
PlugInProfitSite, you can grab one at: http://www.instantmoneyonline.info

How Web Crawlers Work

Article written by: Eran Aharonovich

A web crawler (also known as a web spider or web robot) is a program or automated script which browses the internet seeking for web pages to process.

Many applications mostly search engines, crawl websites everyday in order to find up-to-date data. Most of the web crawlers save a copy of the visited page so they could easily index it later and the rest crawl the pages for page search purposes only such as searching for emails (for SPAM ).

How does it work?

A crawler needs a starting point which would be a web address, a URL.

In order to browse the internet we use the HTTP network protocol which allows us to talk to web servers and download or upload data from and to it.

The crawler browses this URL and then seeks for hyperlinks (A tag in the HTML language).

Then the crawler browses those links and moves on the same way.

Up to here it was the basic idea. Now, how we move on it completely depends on the purpose of the software itself.

If we only want to grab emails then we would search the text on each web page (including hyperlinks) and look for email addresses. This is the easiest type of software to develop.

Search engines are much more difficult to develop.

When building a search engine we need to take care of a few other things.

1. Size - Some web sites are very large and contain many directories and files. It may consume a lot of time harvesting all of the data.

2. Change Frequency - A web site may change very often even a few times a day. Pages can be deleted and added each day. We need to decide when to revisit each site and each page per site.

3. How do we process the HTML output? If we build a search engine we would want to understand the text rather than just treat it as plain text. We must tell the difference between a caption and a simple sentence. We must look for bold or italic text, font colors, font size, paragraphs and tables. This means we must know HTML very good and we need to parse it first. What we need for this task is a tool called "HTML TO XML Converters". One can be found on my website. You can find it in the resource box or just go look for it in the Noviway website:
www.Noviway.com.

That's it for now. I hope you learned something.

About The Author:

Eran Aharonovich Software Programmer Home Page: http://www.Noviway.com Web Crawler Page: http://www.noviway.com/Code/Web-Crawler.aspx HTML To XML
Converter Page: http://www.noviway.com/Code/HTML-To-XML.aspx

Does Anybody Make Money On The Internet?

Article by Scott Michaels

There are many sites that will you that you can easily find ways of making money on the internet, but obviously most of these are scams. Of course, making money on the internet is possible, but not in the ways that you are likely to be told.

There is no get rich quick scheme that is guaranteed - if someone had thought of the secret to make hundreds of thousands of dollars over night, they would be using it for themselves, not selling it to you for thirty bucks. That is because the way most of these sites are making money on the internet is by profiting off of the dreams of the broke or gullible.

Nonetheless, it is possible to make money over the internet. Why, I do it myself as a freelance writer. The internet has several things going for it as opposed to working out there in the "real world". First of all, you can work from home, which is always very nice. Besides that, there are many other advantages to making money on the internet.

You can set your own hours, get money as soon as you complete your projects, and be your own boss. Besides this, if you are good at marketing yourself, the world wide web gives you unprecedented abilities to reach out to other people and make connections or sell your services quickly. However, there is no miracle solution. Just because you don't have to leave the house to make money on line, doesn't mean you don't have to hustle.

For me, I work mostly as a freelance writer, so I use several resources to meet potential employers for that work. I use craigslist a lot, because there are so many jobs offered every
day that you are bound to quickly discover business contacts that are useful to you. Of course, there are many better resources for making money on the internet, but most of them are connections.

You have to develop them yourselves through getting referrals from people you have worked for. Although you often never meet the people you work for face to face, when you make money over the internet, it is basically just like anywhere else in life: it is all about the connections. That being said, it is not hard to start making money on the internet, but it is hard to make your living on it and not just a supplementary income.

About The Author:

I went from zero-$12,000+ per month in 4 months flat ...and I want to Reveal to You how I did it - in step-by-step detailed instructions. http://www.articlehub.org/no_rich_jerk

Are You On The First Page In The Search Engines?

Article written by: Nikoletta Bócz

Probably not.You will be aware of your link popularity if it is
enough high for a real business or not.

You would like to make profit. Your ranking is deciding factor.

But why link popularity? Because this is one of the most
powerful tool in your hand and you can influence this factor.

If you learn how to measure and track this indicator, you will
be able to improve your link popularity! This is the good news.

For your high page rank you need a number of inbound links, not
just any links, links with high page rank and related topic as
your site.

It is called relevant one way links.

Let me introduce some free SEO tools, which will help us to
measure our own link popularity:

Link popularity check: this is a free and very useful software
(you can download from my site).

This program checks the link popularity status of your web site
on several search engines and compares it to other web sites on
the Internet (for example your competitors).

LPC gets the numbers from the search engines.

Googlerankings: with the help of this tool you will be able to
check your rankings in the main search engines (Google, Yahoo,
Msn) for your keywords (niche).

For example our keyword is the "perl necklace". This tool will
show us, that we are the 125. in Google and 13. in MSN.

You can make charts from the performance of your website.

Search Status: this is a small extension for Firefox browser.
If you installed, you can check easily your backlinks to your
site.

Conclusion: you need a lot of quality one way links, because
link building is the most powerful tool to place your site in a
good position in the search engines.

You should measure your results, because if you measure
something you will be able to improve it.

To your success.

About The Author: Get your free Link popularity Ebook and other
search engine positioning tool from here:
http://light-link-building.mybebo.net/ You are welcome to
reprint this article on your website or send to your mailing
list however all links must stay active.

Do Links Increase My Ranking On Search Engines?

Article written by: David Fishman

Increasing links as a method to get your serps increase is a positive thing. You can ask youself the question, though, is just but, links should you get so this can happen? Is it possible to have to many links? Link marketing is the use of links to boost traffic to your website as otherwise as to
develop it could be that your position on the se. You will need to do both to accomplish success. If you want to increase it could be that your search engine rank, accomplish on your links.

Is there a set number I should shoot for?

There is no real set integer. It's not having ten or twenty or getting a 100. It is definitely about having the right kind of links coming to the webpage. As an instance, you need to consider both reciprocal links as well as those that are the best type of link is a one way link. One way links create traffic to your site and not letting the customers get lured away with additional links on the webpage. Link exchanging, when placed correctly and applied in the correct way can help as well.

Beyond this, you will want to achieve with having good favorableness links. The links should be related in some way to your internet site. You will need to search for webmasters that offers similar, but should not have the same information as on your site.

If you are thinking about how many links you should allow pointing to your website, the correct denomination to go with is as much as you possibly can do. When getting them make sure they are of good quality, well researched links, not just a link that is not in the same theme. Make sure they provide for both reciprocal and links that are one way. Use them properly and your business really can improve from them.

About The Author:

David Marc Fishman is the owner of linknetics.com. The link marketing software that promotes http://www.linknetics.com and http://www.linknetics.com

Going International With Your Home Business

Article written by: Trevor Marshall

For those home business owners lucky enough to survive the first two years, at some point, you might be contacted by someone internationally who's heard about your business. Let's face it, once youve conquered your local area and done business by post or email with other areas of the country, dipping a toe into international markets seems like the next logical step.

1. Costs Increase

If you are considering exporting a physical product, you have to understand that your costs can significantly increase. Thus, your products should be made as light as possible for the purposes of international shipping. Check that youd be able to get the things youre selling to the place where you plan to sell them without it becoming prohibitively expensive. Next, check if there are any customs requirements. Sometimes even the most well planned international businesses flop because they fail to take into account local laws or customs.

2. Non Physibal Products

The best kind of product you can sell is a digital one, because the only cost of distribution is your bandwidth. Of course, you still need to worry about currency fluctuations. You therefore might want to price your products in the currency of your country. Non physical products are often called bits on a wire products.

3. Maintain A Niche For Your Business

Regardless of your product, be sure that it caters to a niche customer base. In other words, make sure there is a market for your product in the country before doing anything. Disney, for example, made the mistake of opening amusement parks in countries that held strong anti american sentiments. The parks performed extremely poorly. Fast food giant KFC fails horribly in China, where the general population never eats such huge meals and avoids eating anything with their hands and finds it offensive to be served food in buckets. If youre not sure, you could talk to a few local businesspeople about how they think your product would be perceived, and they may be able to suggest a suitable target market for you.

4. Produce Internationally As Well

If the cost of distributing overseas appears to be too expensive, you will want to investigate the possibility of producing your product on international soil to eliminate that cost. At the same time, if you do this, you may be able to take advantage of hiring international workers that will work for less, and purchase international materials that will also be cheaper.

About The Author:

For more great home business related articles and resources check out http://findbizopps.info

Using Bloggers For Pushing Products: A Good Idea?

Article written by: Danny Wirken

There is an interesting conversation in the blogosphere. The discussion centers on using bloggers to push products and getting compensated in return. Should bloggers accept monetary
payment or any form of remuneration for writing about certain products, services or events on their blogs?

Issues and Views

Now that blogging is spreading like wildfire, drawing large crowds of audience, business advertisers, sponsors and the like are one in advocating it as an effective means of advertising -
getting a company's message out. It is now everyday staple to see advertising on personal blogs. Leading companies like Microsoft, Nokia, and General Motors have even joined the "blogwagon'. Top management executives like Sun Microsystems president Jonathan Schwartz and Intel chief Paul Otellini now blog. It is a fact that word from a trusted source holds much water to consumers. Word of mouth is undoubtedly the most effective form of advertising. Marketing people put a lot of weight into pursuing free publicity. Aware of the massive growth of blogs and the increasing clout and its being a trusted medium, it isn't surprising that bloggers are being used to promote products, services or events. Blogs have the ability to disseminate information instantly to a widespread audience.

Everyday, more companies are paying bloggers in cash or in kind for promotional spaces on their blogs be it in the form of outright sponsorship or product reviews. Most bloggers keen to keep their blogs financially sustainable openly accept sponsorship and carry ads on their blogs.

A problem now looms. Blogging has no established code of ethics regarding bloggers accepting compensation for blog coverage. The immediate issue bloggers will have to address is whether bloggers can accept payment in any form for writing about specific topics. If yes, a subsequent issue is disclosure and transparency. Certain events have brought these issues into focus. These events have sparked engaging discussions and varied views on the appropriateness of all these going ons in the blogosphere.

Marqui, a Vancouver company that sells communication management services for automating websites announced its experimental program - paying bloggers to mention the company in their blogs. The aim is to increase brand awareness among the powerful members of the software developer community. Marqui signed up 20 bloggers. Under the program, bloggers are mandated to display Marqui icon and mention Marqui in their blog posts at least once a week. They are free to write anything positive or negative. They are at liberty to blog openly about Marqui products or pursue a different approach. In return, they will be paid $800 a month. In depth details of the program rules together with an FAQ section are posted online in Marqui's own blog. According to Stephen King, Marqui CEO, the program has been a success. Company mentions on Google skyrocketed. Marqui has been swamped with reader feedbacks on its products. Conversely, the program has drawn many criticisms.

Rob Greenlee of WebTalkRadio commented that it is unnatural to think that a paid blogger would post negative comments about a sponsor. Stowe Boyd, president of Corante's weblog network threatened that the Marqui program will turn the blogosphere into a graffiti-laden slum where the readers won't be able to distinguish if a blog posting is genuine or a paid message. In his response, King defended that if a reader comes across a blog and sees the part that is sponsored, certainly there will be skepticism. However, bloggers disclose their relationship with Marqui, write both positive and negative comments without fear of any deletion from Marqui. Another blogger feels that the Marqui program just needs some fine tuning. Disclosure of payment arrangement between Marqui and participating blogger should be mandatory. Contracts of bloggers should not be renewed based on positive write-ups they provided or whether they are amenable to writing product reviews, be it favorable or unfavorable.

Newsweek revealed that 100 influential members of the tech community, Silicon Valley, were periodically offered products or services in return for word of mouth endorsements (or not). BzzAgent, a Boston company enlisted volunteers to call up bookstores to generate buzz for a particular book, feigning ignorance. A recent service called Pay Per Post patterned after pay per click business model pays a blogger a commission for each completed (clicked) post that promotes the advertiser's product or service. All these different situations point to a need for some ethical standards bloggers should adhere to. Some basic guidelines have to be set.

Blog Ethics and Standards

Bloggers are known to be non-conformists. This distinct characteristic distinguishes them from the rest in the online world. They are typically beholden to no one. They are defiant in the face of authority. Bloggers comment and spread information according to their own unconventional standards. On the contrary, it is also this freedom that may jeopardize their integrity and thus their value.

At present there are no definite ethical standards that lay down a blogger's responsibilities and provide a clear code of conduct that will ensure his integrity. Bloggers have no definitive code of ethics but there are some general principles that are widely held. Transparency is the hallmark of blogging. It is one of the weblog's distinct characteristic and greatest strength. A blogger should be transparent with regards to his actions, motives and financial considerations. Since blogging is a trusted medium, it is to every blogger's advantage to disclose conflicts of interest(monetary or otherwise) when appropriate. A blogger who is given free access to a service he
is reviewing or receives a product for review should disclose said fact. Subsequently, there is an implicit understanding that the blogger will be objective and honest. Anyway, a company should not expect a positive review just because the product was provided for free. It will not do the company any good if a reviewer just sings praises. If there is a problem with the product, the company would surely like to be informed to make the necessary improvements. Readers will be properly informed and form their own judgments. A blogger should in all instances maintain independence and integrity. Lost trust is extremely hard to regain, in some instances, never regained. A very important tenet that any blogger knows by heart is to publish as fact only that which he strongly believes is true. He should be open about his sources, biases and actions.

In a nutshell, using bloggers to push products may be acceptable to some, but others may frown on it. As for bloggers, it is a matter of choice. A blogger may be open to accepting payments to help build buzz for a product on his blog or not. If he does choose to accept compensation, transparency and disclosure are of utmost importance. His reputation is stake.

About The Author:http://www.theinternetone.net/

Adsense Or Authority Site?

Article written by: Stephanie Foster

There was recently a clash of the gurus over whether or not
AdSense is dead. You probably got all the emails too. No, I
haven't bought anything from these emails; I just wanted to
comment on the idea that AdSense sites are dead.

First of all, you have to define what constitutes an AdSense
site. As I see it, there are several types. Some the search
engines are working on killing; others will continue to work
just fine.

Search engines are trying hard to drop the auto generated junk
sites, or scrapers. While they can get rankings for a short
time, they are very prone to being dropped completely. You can
make these and might even earn money off them, but you will
have to keep making more to keep up your income, and they are
likely to disappear faster and faster.

Premade AdSense sites are a mixed bag. The trouble is that many
people may buy and put up the same site. How the sites are made
can in part determine their success or failure.

Sites made exclusively with articles from article sites have
the advantage that every person will choose different articles
and the disadvantage that some articles will be on an amazing
number of sites.

Private label articles have similar advantages and
disadvantages, although grouped articles are more prone to all
being on individual sites, making entire sites more likely to
match.

However, private label articles also have the advantage that
you can modify the articles themselves freely. Anything from
changing a few words to adding or deleting sentences to
complete rewrites is acceptable.

Authority sites are built to be highly informative for the
visitor, in a format that is highly usable. They're dynamic, so
the search engines and your users always have something new to
read.

Honestly, I don't see authority sites as anything new - just a
repackaging of one way to build AdSense sites. They're simply a
reminder that no matter where you get your content, you need to
think of your users as well as the search engines in order for
your site to last a long time and earn good money.

What kinds of sites do I think will last? I don't care what
name you call them by, but sites that give visitors what they
want are always the best. This means you will probably need to
go dynamic at least a little, so that your information is more
up to date, and you will need to keep an eye on what brings in
the most visitors, so that you can make more interesting pages
for them.

Any site can survive, even if it is not dynamic, if it has what
your visitors want. That includes private label article sites
and sites built with articles from article sites. When you
build a site, stop to think about what will be useful and last
a long time, rather than just what will be fast to build.
You'll do a lot for your business if you plan for the long
term.

About The Author: Stephanie Foster runs
http://www.aspectsofhomebusiness.com/ and tries to keep
realistic about what is and is not working for her home
business. You can read her blog at
http://www.aspectsofhomebusiness.com/blog/ to see the kinds of
things she finds helpful to her home business.

How To Find An Affiliate Program

Article written by: Jonathan White

If you are interested in becoming an affiliate for a merchant
there are literally hundreds of opportunities for you to get
involved. The best way to link up with an affiliate program is
to locate an expansive affiliate directory. Affiliate
directories work a lot like a dictionary or phone book; it is a
listing of every legit affiliate program on the Internet. Many
of them contain links or specific information about each
affiliate program but it is up to you to do some research and
decide which may or may not be right for you.

Choosing the Affiliate Program for You
With so many affiliate programs to choose from you might feel
your head spinning as you try to choose which is right for you.
You can begin to look into affiliate programs by choosing those
that are relevant to your website. When you choose affiliate
programs that are relevant to your website, product, or service
you will find that your clientele are much more likely to click
on the links or purchase the products from the merchant,
allowing you to get paid. If the affiliate program is not at
all tied to your website or your service you will be hard
pressed to get people to click or buy regularly, making it
difficult to earn money with the affiliate program.

Look Into Payment Terms
You'll want to look into the payment terms associated with any
particular affiliate program. This is important because some
affiliate programs pay much better than others. Also, some just
require your clients to click on the links while others require
that someone actually clicks on the link and then purchases
product or becomes a serious lead. You will want to understand
the terms of your payment and ensure that it is something that
you can actually earn money with. If you don't feel as though
you can earn money or that the payment terms are fair than you
should continue to look for an affiliate program that will
better fit your needs.

Ask Questions
An affiliate network is much like a phone book, it gives you
the facts but you still have to determine which business is
right for you. If you find a handful of affiliate programs that
you think may work for you, ask them any lingering questions
that you may have about their business, how to become qualified
to be an affiliate, or about payment arrangements. Any questions
you have should be answered in a timely and professional
fashion, and if they aren't then you should definitely move on
and find other affiliate programs to work with.

Everyone can find a great affiliate program to work with. If
you find the right program you can not only earn quite a bit of
money but you can also make some great business contacts.
Remember to try to find affiliate programs that are relevant to
your website or service that you provide to your clients. If you
do your homework and you are sure to do business with a relevant
affiliate there is no limit to your earning potential now and in
the future. You ability to find the right program will directly
affect how much money you can make through any given affiliate
program, and isn't that the point? Get started searching for an
affiliate program that will work for you today.

About The Author: Jonathan White has been involved in affiliate
and other online marketing for over 4 years. He is the owner of
http://www.affiliateseeking.com &
http://articles.simplysearch4it.com

Mistakes Affiliates Make-help For Newbies

Article written by: Wy Williams

Mistakes affiliates make result generally from a lack of
knowledge. Yes, we know there are many ebooks showing
affiliates the way to go. But remember, even the gurus had a
learning curve. Gurus made mistakes too.

The key for affiliates today is to learn as much as they can
even as they join affiliate programs. The major portion of
affiliate sales are raked in by only 5% of the affiliates!
Please don't let that information discourage you.

Newbies especially, be encouraged. Here is the other side of
the coin! A research firm Forrester Research, indicates that we
affiliates will have $280 billion dollars/year to divide up
amongst ourselves by 2008. Walk don't run, take your time, and
learn the ropes. There is hope for us! But try to avoid the
following:

Affiliate Mistake #1

When you promote, be sure to promote the product. Nothing else,
just the product. Let the wealthy people who captured you into
their program be concerned about promoting the program. You
just focus on selling the product. That's what affiliates do.

While you're at it, endorse the product. You are your chief
weapon in your marketing arsenal. Did you know that? Well you
know it now. Tell them about the product. Let them know how it
has benefited you. Endorse, endorse and endorse some more!

Affiliate Mistake #2

Stay away from the heavy hitters. If your specialty in the
offline world was marketing that doesn't mean you're going to
be great in the online world. Swim in the waters where the
small grunts are first.

As you learn a few online tips and tricks, then you can wade
into deeper water. But don't go out too far! The deeper waters
of the Internet are known to be shark-infested.

Affiliate Mistake #3

Are you capturing names and addresses? No! You've gotta be
kidding me! You're letting money slip through your fingers.
Answer this? Would you rather buy from someone that you trust,
or someone that you don't trust? Yeah! I figured so.

Collect those emails and start to build some trust with your
very own list. Take your time with this. Don't rush them. Don't
bug them either. Work on that list immediately.

Affiliate Mistake #4

Keep track of the promotions you do. Some will be duds. There's
nothing worse than throwing money after an unprofitable
promotion. What makes it worse is that you may have a
profitable promotion that you aren't paying much attention to
but should be.

Affiliate Mistake #5

While you're working on your affiliate programs what's
happening with your own product? What was that? I didn't hear
you? No? Okay, what do you like to do? Quite frankly you may
not be able to pursue what you are passionate about.

But there must be something you can do? Everyone on the topside
has a gift. Is it plumbing? Gardening? You must have something
up your sleeve. If it's something you're passionate about, and
it works online, you may have arrived. But you won't know until
you take action.

Let's be realistic. You're going to make mistakes, you're
human. Allow me to encourage you with this; there is more money
out there than the mistakes you can make. You'll be an expert
one day. And when that happens you won't be able to get out of
the way of those affiliate commissions.

About The Author: Mistakes affiliates make should always be
learning experiences. Simply knowing what you've read in this
article isn't enough. Action is required in order to be
successful. To learn how you can do exactly that, and to learn
more about Wy Williams and his website, check this out.
http://www.wyclefinnovations.com/amb.html

What Is Article Marketing?

Article written by: Jonathan White

Article marketing is a new method that most claim you have to
subscribe to if you really want to fine-tune your search engine
optimization techniques. Article marketing is actually quite
easy and is something that most successful webmasters have been
onto for some time. While some have been focusing just on
creating good links within their websites, successful people
have been focusing on the fact that there has to be a balance
between good links and good content and this is where article
marketing comes into play.

The Basics

The bottom line is that those that focus on links alone for
good traffic to their website will likely not see the success
that they hope for. To get good traffic from search engines you
have to provide content for the search engines as well as the
people that visit your website. It is well known that search
engines place a lot of importance on back links but you'll also
find that most websites with good page ranks are always looking
for good content, and this is not a coincidence. Search engines
usually give more weight to sites that have high quality content
in addition to back links.

How Article Marketing Works

So, you're a webmaster and you are new to article marketing.
You know that you are not a good writer so you aren't sure
where to get the quality content that you need to work with
your back links to establish the page rank you are looking for.
What's next? Article marketing, that's what!

It's important to understand that true article marketing
involves several different parties. First, there is the author.
This is the person that actually writes an article on any given
subject, he or she displays their information in what is called
a resource box at the bottom or top of any given article. Next,
there is the article directory. This is basically a bank for
authors to submit their articles to. After some editing or an
approval process that is provided by the directory the article
will be posted on the directory for content hungry webmasters
to view.

The publisher is you, the webmaster, who is looking for high
quality content that will work along with their back links to
improve search engine optimization. Webmasters can peruse the
directories and choose articles that are relevant to their
subject, service, or product. The publisher can publish said
article on their website as long as they include the author
resource box as well as a link back to the author website and
the article directory. The links give you high quality links
from websites to your site and the content provides all that
you will need to get noticed by the search engines and increase
traffic.

It Works!

As you can see, article marketing works for the author as he or
she gets exposure, it works for the article directory as the
article is linked to them, and it works for the webmaster
because they get high quality content and links. Many
webmasters report that within 48 hours they are getting much
more traffic and their page rank is much better than before.
Article marketing really is the wave of the search engine
optimization future and will keep webmasters, article
directors, and content writers in business for a long, long
time.

About The Author: Jonathan White has been involved in article
and other online marketing for over 4 years. He is the owner of
http://articles.simplysearch4it.com &
http://articles.simplysearch4it.co.uk

How To Make Internet Marketing Paid Membership Sites Work For You

Article by: Michael Senoff

There was a time when setting up paid membership sites on the
Internet -- where you have a site only people who pay you an
ongoing fee can access -- was all the rage.

Lately it seems this isn't as popular as it was. Mostly because
so many of them fail. In fact, in many cases, it seems people
drop out of paid membership web sites as soon as they sign up.

Even so, there are a few smart Internet marketers who have been
able to make it work well.

And one of those ways to make paid membership sites work is to
simply offer content people simply cannot get anywhere else.

In other words, you're probably not going to get them to pay
you an ongoing fee to access your content unless you offer them
something that's just not possible to get online or offline
anywhere else but from you and your site.

Yes, that sounds simple, but that's really what it all boils
down to.

The whole key to making paid membership sites work is giving
people something unique, valuable, proprietary to you, and that
you, and only you, can provide.

For example, there is a marketer named Matt Furey. He has a
monthly membership site and he gives away a ton of material to
people who sign up for a year. Not material people can download
online somewhere else, but real, valuable books, CDs, and even
personal assistance with members' questions.

These are all things you can't get anywhere else but through
him and so his membership deal thrives and grows. You can do
the same thing.

It doesn't take a whole lot of sophistication or technological
savvy, either. Just follow the model above with what you're
selling and you will be fine.

Copyright 2006 Michael Senoff

About The Author: Michael is a sought-after Internet marketer,
interviewer and business coach with more than 50,000 students
on four continents. For a limited time he is giving away free
over 120 hours of in-depth audio interviews at his famous
website http://hardtofindseminars.com

How To Use Paid Url Inclusion To Increase Your Web Site Ranking

Article written by: Daniel Foreman

You have just completed your web site and submitted to as many
search engines as you could find. All you have to do is wait
for the weeks to pass and soon you will be indexed. What about
if you want to be indexed right now? Is there another option?

Paid URL Inclusion means that you pay the specific search
engine an annual fee for your web page to be included in their
index. There are many ways to promote your website and one of
the most efficient ways is to use search engines. Search
engines are the first stop for most people trying to find
information, services, and products online. Because of this, it
is essential that your website appears quickly in search
results.

Every search engine has an automated program commonly called a
"spider" that indexes all the web pages it locates online, and
it does this for free. So, whether you pay or not, your web
page will eventually be indexed by all Internet search engines,
as long as the spider can follow a link to your page. The major
issue is, then, how quickly your page is indexed.

Speed for a fee

The difference between the spider that indexes pages for free
and the spider that indexes only pages for a fee is speed. A<