SEO - Tips For Making SEO Copy More Personal

Chris Angus

The problem with SEO copy (search engine optimized) is that
often reads very robotic, repetitive and cold. However so many
marketing experts say that you need to make an emotional
connection with your reader in order to make sales. This means
that you need to find the fine balance between making your copy
sound personal and pleasing the search engine spiders and
robots.

First of all never pose yourself an expert or a guru if you are
not one. People can usually tell that you aren't within the
first paragraph or so of an article, especially if it is
peppered with keywords and not much quality content. This type
of content is easily identifiable as it is based on
old-fashioned direct sales marketing techniques. Once people
see those long sales letters on sites, they know it's snake oil
salesman time. It is better to connect with them on a one to one
basis rather than in an imitation of some hotshot copywriter
from the 1970s.

Never use the royal "we". Stay away from phrases like "We here
at Search Engine City promises to deliver you the best copy"
instead make it more personal by using the "you or your" form
as in: "You are certain to find a keyword analyzer that is
perfect for that special someone at here at Search Engine
City."

Another tip is to try and identify with your audience in some
way. For instance if your audience is a bunch of affiliate
marketers, refer to the practice of creating blogs with
affiliate links as bum marketing which is the nickname for it.
Try to write in the niche language that they are used to. Of
course if you truly are an expert in your niche then writing
this type of SEO enriched, yet user-friendly copy will not be
difficult for you at all!

About The Author:

Chris Angus is a SEO and website promoter, he
can be contacted at sales(at)brilliantseo.com
http://www.illustratemyname.com,
http://www.mobility-direct.co.uk and
http://www.everest-oxfordshire.co.uk