Nine Hot-Selling Points to Bring More Print and eBook Sales - Faster!

By Judy Cullins

Whether you write a print or an eBook, consider that when you know the "Essential Nine Hot-Selling Points." you will write a more focused, easy to read book, giving your potential readers the answers they seek.

Why write an eBook?

You want ongoing, lifelong streams of income. You want to raise your credibility and trust ratings with clients or customers, and get your message out so the world can be a better place.

Yet, you want to spend only a little time on it. (Would you be willing to spend 4 hours a week?) You want to get it out fast (Would 4-6 weeks be OK?). You want to market Online at a low-cost investment. And, for some of you, you are ready to be innovative and even take a small risk to get your eBook read by millions, rather than hundreds!

Where are You Now?

You have the idea for your eBook; you have a lot of ideas! Take a moment and decide which one you are most passionate about now and will be for the next year or so. Focus on one great idea, and then add others you know your online audience will buy. Wherever you are, you want to know what is the next step.

Always remember you can write your print and eBook at the same time. These tips refer to both publishing ways. Remember you can sell print or eBooks online and offline.

You have your eBook well on its way, but aren't finished. You need advice on how to get it done, what's needed to publish (not much!), and how to distribute it to attract Online or toll-free telephone sales.

Who Should Write and Self-Publish an eBook?

- If you are ready to invest a little to reap a great deal.
- If you are a businessperson who wants to serve a wider community.
- If you are willing to move much faster than traditional publishing
- If you want to create active, ongoing sources of income.

One method to help make your eBook successful is to know and apply the essential "Nine Hot-Selling Points." excerpted from "How to Write your eBook or Other Short Book--Fast!"

Nine Things to do Before Writing Your eBook

Every part of your book can be a sales tool. Include the below tips, and you'll sell more books than you ever dreamed of.

1. Write for your one preferred audience. Not everyone wants your book. Find out what audience wants/needs your book? What problems does your book solve for them? Create an audience profile and keep your audience's picture in front of you as you write. Ask yourself, is my topic narrow enough? The Chicken Soup For The Teenager, For The Prisoner, and other specific groups sold far more copies than the original Chicken Soup.

2. Write a sizzling book title including benefits. You have eight to ten seconds to hook your potential buyer. While an eBook cover doesn't need fancy graphics you will want to create one that can be printed both in color and black and white. It must be easy to see and read. Include a benefit or two in your title and cover to compel your audience to buy.

3. Write a thirty-second "tell and sell." You only have a few seconds to impress your potential buyer. Include your title, a few benefits, and the audience. Use sound bites to grab attention. “Write, Finish, and Publish your eBook Fast to Pull Online Sales” shows professionals how to shortcut each step of writing, publishing, and promoting a saleable short eBook.

Include a sound bite that grabs attention. Compare your book to a successful one such as "Passion at Any Age" is the "Artist's Way" for seniors.

4. Write your sales letter/back cover rough draft before you write your book. This guides you to deliver on your promises within the chapters. In it, include the benefits your potential buyers want. Include compelling headlines, other ad copy, benefits, testimonials, and a small blurb about you, the author. If your potential buyers like it, they will buy on the spot.

5. Write your Table of Contents (TOC). As you choose chapter topics, create a chapter title that hooks your reader. Instead of "Get the Support you Need," I chose "Passionate Support" for the book on passion. Include a short blurb after the title what benefits the reader will get. When people read your TOC they will see what really hooks them.

6. Write a list of your book's benefits. Without knowing these as your write your book, it won't answer your potential buyers' questions about your topic. Benefits show the value of your products. They solve your particular audience's problem! They show your clients and customers outcomes they will gain after they read your book. Some common benefits include: more money, less trouble, more time, less stress, desirable relationships, less drama and trauma, more zest and energy, and less fatigue.

7. Write your eBook's introduction. Start it with a hook, just like your chapter beginnings. Involve your audience right away with a question or comment that includes where they are now. Include the problem your audience has, why you wrote the book, and its purpose. In a few paragraphs, include more specific benefits, and how you will present it (format). Keep it under a page. Your introduction will help you write your Web and email sales letter. Think of it as a mini sales letter.

8. Create a table of contents. Each chapter should have a name, preferably a catchy one. If your reader can't understand the chapter title, then annotate it. Add some benefits or a sub title. In my first chapter called "Why Write an eBook?" I added this partial list of benefits: Ongoing lifelong multiple streams of income, credibility as the expert, products sell easily online, buyers are more targeted and hence you create more profit.

9. Reach out to opinion molders. After an initial contact of asking for feedback, resend them the same chapter and the table of contents of your book. Ask for a testimonial then. These influential contacts' testimonials will help promote your eBook Online. You'll want to include five or more in your book sales letter for your Web site or email promotion campaign.

Design every part of your eBook to be a sales tool. This beacon brings out your best: writing a compelling, understandable, and enjoyable book that millions of Online and offline buyers will want.

Judy Cullins ©2005 All Rights Reserved.

About the Author:

Judy Cullins: 20-year author, speaker, book coach Helps you manifest your book and web dreams eBook: "Powerwriting for Web Sites That Sell" FREE "The Book Coach Says..." or Business Tip of the Month www.bookcoaching.com.