About Us

about us

Search Engine College (SEC) is an online training institution offering tutor-supervised courses and self-study courses in Search Engine Optimization, Pay Per Click Advertising and other Search Engine Marketing subjects. We have students in more than 60 countries worldwide.

How it Works

The courses are accessible 24 hours a day, 7 days a week and offered entirely online, to be taken at your own pace, in a time-frame that suits YOU.

We offer two different learning modes:

Subscription Only

Search Engine College subscription is ideal for persons who want to learn the lesson material on their own, without the benefit of tutor supervision or formal certification following completion. With this subscription, you get self-study access to ALL our courses.

Subscription + Certification

Search Engine College subscription plus Certification upgrade is for persons who want to benefit from tutor supervision and receive formal, industry-recognized certification following completion. With this subscription, you get self-study access to ALL our courses and certification access to the courses you decide to upgrade.

To learn more about the differences between our standard Subscription and our Certification upgrade option, please see our Benefits Comparison Table.

Our courses are open to persons worldwide and we currently have registered students from over 60 different countries. You can read about how our courses are changing lives on our Student Testimonials page.



Search Engine College is independently owned by respected search engine marketing firm Jordan Consulting Group Ltd and managed by a team of dedicated staff, led by search engine optimization industry expert Kalena Jordan. Our courses are distributed to universities and schools throughout the United States and Europe via various international joint venture partners.


The Concept

The concept of Search Engine College was originally created by Jerry Jordan (now SEC’s Director of IT and Course Development), who noticed how often SEO consultant Kalena was receiving and answering the same questions from confused webmasters about how to make their sites search engine friendly.

“Jerry suggested that I make my replies available to everyone by creating an online course for newbies about search engine marketing”, says Kalena. “He introduced me to the excellent Moodle open source course management software as a way of delivering the material”.

“Over the years, I was asked regularly if I knew of any online institutions that offered courses in search engine optimization. I didn’t, so I got together with some industry colleagues, we put together some courses using Moodle and Search Engine College was born”, she says.

“Now anyone with a computer and an Internet connection can go and learn this stuff for themselves, no matter where they are in the world.

SEC was officially launched in May 2004. Read the official press release.

Kalena co-tutors the Search Engine Optimization and Pay Per Click Advertising courses and supervises all other online classes.

All online courses are run in conjunction with experienced tutors who are well-respected in the industry and who specialize in various aspects of search engine marketing.


Our Tutors

Search Engine College tutors include some of the search engine industry’s most recognized names. The reputation and experience of these industry experts is your guarantee of course quality.


Our Students

Search Engine College students range in age from teenages to persons in their seventies! Students are currently enrolled from over 50 countries worldwide and from all walks of life. Our students include search engine optimizers, advertising agency executives, staff from major search engines, web designers, search marketing staff, corporate trainers, web copywriters, company directors, online researchers, web site owners, work at home moms, small business owners, school leavers and university graduates.


Our Methodologies

No risky search engine optimization techniques or “spamdexing” methods are taught in our online computer classes. Only ethical and acceptable methodologies based on webmaster guidelines published by the search engines themselves.


Why Study With Us?

Our course material consists of the most current optimization methodologies based on the very latest industry data and algorithmic changes by the search engines.

Our online college courses take a holistic approach to web site promotion, focusing on the importance of web site design, functionality and usability as well as search engine compatibility. Students can choose to participate in tutor-led courses (leading to Certification) or download a self-study course to take at their own pace.


Not ready to enroll yet? Tell Us Why or access free sample SEO lessons.

Already an SEC student? Shop at our Campus Store.