Q and A: What's the best way to optimize a Flash site?

Dear Kalena...

I've got a Web design company, and some clients ask me about SEO. One client has an all Flash designed web site. I've read about Javascript SWFObject and a DIV with search engine accessible primary content. But, is it really a good technique? Some people say it can be dangerous and penalized. What's the truth? Can you help me?

Roberto

Kalena's Answer:

Dear Roberto

Adobe Dreamweaver came out with some search-friendly Flash option a few years ago, but it's still pretty poor, in my opinion. If you have to use Flash, you're best off calling it from a separate (small) file to your search friendly page, which sounds like the method you mention. Nothing dodgy about that.

Better still, let the viewer decide: give them a Flash version and a flat HTML version and let them pick. Search engines will always index the flat version so your bases are covered.

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